CAD/CAM Assignment 1 - VM display
Truong Thuy An s3505947
CONTENTS BRAND AESTHETIC BRAND VM ANALYSIS WINDOW DISPLAY INSPIRATION WINDOW DISPLAY MOCKUP THE STORE FLOOR PLAN THE STORE SIDE VIEW REFERRENCES
BRAND AESTHETIC
Acne Studios is a Stockholm based fashion house with a multidisciplinary approach
Acne trade mark pink covers all of its shopping bags, merchan dise and station ary
The core ACNE style is not only ready-to-wear but easy to wear. It mimics Scandinavian furniture design, with its sim plicity and focus on fusing both form and function into clothes that work, rather than just look the part. Like a mini IKEA for fashion.
Minimalist, abstract, futuristic, neutral tone, quirky, modern, colorful, tends to mix things up spontaneously and doesn’t play by the rules
The items are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics. The designs are deeply influenced by photography, art, architecture and contemporary culture, which give Acne a distinctive characteristic from other luxury brands.
BRAND VM DISPLAY ANALYSIS Swedish architect Bozarth Fornell designs more than 11 Acne stores. His designs in window and in-store display feature a clean and modern tone with the use of industrial materials and grid lighting. Each store has a distinctive look, but the whole major theme of every Acne stores is the soft industrial trend mixi with minimalism.
Acne Studios focus more on instore display than the window. Only some of the stores has window display.
The windows follow a modern minimalistic concept with very few and simple props and focus more on the lighting, background textures and the merchandise.
The window display usually reects the store’s interior or sometimes it is a part of the instore display. This gives a consistency to the brand image and aesthetic, which havent been change since 1996.
Acne’s window is all about the smart combination of sculpturic furniture and textures including stainless steel, coloured glass and smooth stones.
It doesnt follow the holliday theme like most of other brands but tends to remain the same through the seasons.
The window display presentation follow an elevated minimalism, using the effect of neon lightings and the combination of various kind of textures.
WINDOW DISPLAY INSPIRATION
Smart choices of minimal and scupturic furniture creates a luxury effect with a modern aproach, which suits the Acne image perfectly.
WINDOW DISPLAY MOCKUP
THE STORE FLOOR PLAN
rack
mannequin
1.4m
fitting room
rack
2.6m
elf
sh
mannequin
chair
1.4m rack
ch lf
she
2.4m shelf
3.7m rack
mannequin
window display
5.8m
1.8m
10m
7m
air
c 2 ash x 0 ie .5 r m
4.7m
mannequin
0.8m
THE STORE SIDE VIEW
3m Acne
4m
5.2m
REFERRENCES http://www.dazeddigital.com/fashion/article/26166/1/why-this-designer-put-his-11-year-old-son-in-a-campaign http://www.wonderlandmagazine.com/2015/09/acne-studios-aw15-campaign-featuring-11-year-old/ http://www.acnestudios.com/shop/women/coats-jackets/evia-dbl-com-mx-powder-pink.html http://www.acnestudios.com/shop/women/tops/vista-patch-optic-white.html https://www.pinterest.com/AcneStudios/womens-resort-2016-collection/ https://www.pinterest.com/source/acnestudios.com/ http://thefashionography.com/zlata-mangaďŹ c-acne-studios-2014/ http://www.vogue.it/en/shows/oddities/2014/09/acne-studios-fall-winter-2014-15-ad-campaign#ad-image http://www.vogue.com/fashion-shows/pre-fall-2015/acne-studios/slideshow/collection#3 https://www.pinterest.com/AcneStudios/mens-springsummer-2015-collection/ https://www.pinterest.com/AcneStudios/mens-springsummer-2016-collection/ http://www.vogue.co.uk/fashion/autumn-winter-2015/mens/acne-studios