Acne Studios VM Display Project

CAD/CAM Assignment 1 - VM display

Truong Thuy An s3505947

CONTENTS BRAND AESTHETIC BRAND VM ANALYSIS WINDOW DISPLAY INSPIRATION WINDOW DISPLAY MOCKUP THE STORE FLOOR PLAN THE STORE SIDE VIEW REFERRENCES

BRAND AESTHETIC

Acne Studios is a Stockholm based fashion house with a multidisciplinary approach

Acne trade mark pink covers all of its shopping bags, merchan dise and station ary

The core ACNE style is not only ready-to-wear but easy to wear. It mimics Scandinavian furniture design, with its sim plicity and focus on fusing both form and function into clothes that work, rather than just look the part. Like a mini IKEA for fashion.

Minimalist, abstract, futuristic, neutral tone, quirky, modern, colorful, tends to mix things up spontaneously and doesn’t play by the rules

The items are defined by Jonny Johansson’s signature juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom developed fabrics.

The designs are deeply influenced by photography, art, architecture and contemporary culture, which give Acne a distinctive characteristic from other luxury brands.

BRAND VM DISPLAY ANALYSIS Swedish architect Bozarth Fornell designs more than 11 Acne stores.

His designs in window and in-store display feature a clean and modern tone with the use of industrial materials and grid lighting. Each store has a distinctive look, but the whole major theme of every Acne stores is the soft industrial trend mixi with minimalism.

Acne Studios focus more on instore display than the window.

Only some of the stores has window display.

The windows follow a modern minimalistic concept with very few and simple props and focus more on the lighting, background textures and the merchandise.

The window display usually reects the store’s interior or sometimes it is a part of the instore display. This gives a consistency to the brand image and aesthetic, which havent been change since 1996.

Acne’s window is all about the smart combination of sculpturic furniture and textures including stainless steel, coloured glass and smooth stones.

It doesnt follow the holliday theme like most of other brands but tends to remain the same through the seasons.

The window display presentation follow an elevated minimalism, using the effect of neon lightings and the combination of various kind of textures.

WINDOW DISPLAY INSPIRATION

Smart choices of minimal and scupturic furniture creates a luxury effect with a modern aproach, which suits the Acne image perfectly.

WINDOW DISPLAY MOCKUP

THE STORE FLOOR PLAN

rack

mannequin

1.4m

fitting room

rack

2.6m

elf

sh

mannequin

chair

1.4m rack

ch lf

she

2.4m shelf

3.7m rack

mannequin

window display

5.8m

1.8m

10m

7m

air

c 2 ash x 0 ie .5 r m

4.7m

mannequin

0.8m

THE STORE SIDE VIEW

3m Acne

4m

5.2m

REFERRENCES http://www.dazeddigital.com/fashion/article/26166/1/why-this-designer-put-his-11-year-old-son-in-a-campaign http://www.wonderlandmagazine.com/2015/09/acne-studios-aw15-campaign-featuring-11-year-old/ http://www.acnestudios.com/shop/women/coats-jackets/evia-dbl-com-mx-powder-pink.html http://www.acnestudios.com/shop/women/tops/vista-patch-optic-white.html https://www.pinterest.com/AcneStudios/womens-resort-2016-collection/ https://www.pinterest.com/source/acnestudios.com/ http://thefashionography.com/zlata-mangaďŹ c-acne-studios-2014/ http://www.vogue.it/en/shows/oddities/2014/09/acne-studios-fall-winter-2014-15-ad-campaign#ad-image http://www.vogue.com/fashion-shows/pre-fall-2015/acne-studios/slideshow/collection#3 https://www.pinterest.com/AcneStudios/mens-springsummer-2015-collection/ https://www.pinterest.com/AcneStudios/mens-springsummer-2016-collection/ http://www.vogue.co.uk/fashion/autumn-winter-2015/mens/acne-studios