“THERE WILL BE ENOUGH TIME TO SLEEP IN THE GRAVE” Benjamin Franklin
ENTREPRENEURSHIP SUMMER SCHOOL HONG KONG SURVIVAL GUIDE
Designed by ThY/LAB
INDEX CONNECT WITH US WELCOME
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ABOUT US
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OUR BATTLES
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WHAT WILL YOU DO?
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Entrepreneurship Summer School Hong Kong
Methodology of the school
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PROGRAM
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THE SPEAKERS VENUES How to get to HKU Map of HKU
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THE TEAMS
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CONNECT WITH US WI-FI
HKU Open WI-FI
WEB www.entrepreneurshipsummerschool.asia www.thinkyoung.eu
TWITTER @ThinkYoungTW #entrepreneurshipschool
FACEBOOK www.facebook.com/thinkyoung Group: www.facebook.com/groups/ESSHongKong2013
LINKEDIN ThinkYoung Office Group: Entrepreneurship School
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WELCOME Benjamin Franklin was one of the Found- In the Entrepreneurship Summer School ing Fathers of the United States, a leading Hong Kong, this is done in an innovative author, printer, political theorist, politician, and interactive framework that will give postmaster, scientist, musician, inventor, you the chance to learn firsthand from satirist, civic activist, statesman, and dip- successful entrepreneurs. lomat. Most of all he was an entrepreneur, someone who was willing to launch him- At ThinkYoung, we truly believe that youth self into a new venture and accept full re- is the engine that drives the future, and sponsibility for the outcome.
that young entrepreneurs are the future of the economy.
Everyone says enthusiasm, capacity to overcome failure, and determination are Our mission is to foster entrepreneurship all necessary elements to become a suc- and lobby for three key points: access to cessful entrepreneur. But how do you find education and mentorship for young enthe right idea, the right contacts, as well trepreneurs, elimination of the stigma of as access to finance ,along with finding failure, and less bureaucracy for start-ups. the ability to advertise most effectively? This is what young people need to know Be entrepreneurial, when starting their journey as an entrepreneur.
ThinkYoung team
Our aim is to give you the opportunity to find an answer to all these questions.
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ABOUT US What is ThinkYoung ThinkYoung is a think-tank concerned with young people. Why do we exist? Rather simple, we are the next generation. We believe it is imperative to empower and provide a voice for young generations. Through a variety of programs we aim to get our voices heard by decision-makers. ThinkYoung currently boosts a network of more than 250.000 young individuals involved in student organisations, and various corporate and institutional connections in Europe and Asia. We are now based in Brussels and Geneva, aiming to establish an office in Hong Kong to unfold our Asia activities.
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OUR BATTLES Entrepreneurship Because young entrepreneurs are key to innovation and growth, we are acting to inspire young Europeans, boosting confidence levels and encouraging them to pursue entrepreneurial dreams.
Education This is a particularly focal point at ThinkYoung. We invest in young people’s education with a vision to create better citizens for tomorrow. Our goal is to develop an infrastructure where we offer highly beneficial learning programmes.
Enlargement We want to show young Europeans the diverse living conditions and the variety of cultures within our continent. We think that mutual understanding is the first step in improving integration and therefore European strength.
EU/Asia We aim to connect the European young generation with their Asian counterparts. Through this, our goal is to extract the best practices in educational, entrepreneurial and environmental cultures from the two environments, additionally highlighting similarities and acquiring a greater degree of awareness.
Energy and Environment We want to ensure young Europeans have a say and allow them to raise their voice on the matter. We want to improve a network across Europe, whilst sharing and enhancing knowledge on this topic.
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WHAT WILL YOU DO? Entrepreneurship Summer School Hong Kong Following the success of the Entrepreneurship Summer Schools in Brussels, ThinkYoung and the University of Hong Kong are presenting the 1st edition of the Entrepreneurship Summer School Hong Kong. No professors or teachers, only real entrepreneurs, ready to share their ideas, experiences, and knowledge. In Hong Kong we welcome 40 participants from various cultural, creative and occupational backgrounds, offering a true international experience. The event will take place at the grounds of the University of Hong Kong. In addition to our workshops, we will provide a morning trip to the Huawei HQ’s in Shenzhen to witness an example and hotbed of innovation and entrepreneurial spirit.
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Methodology of the School
The ESS is unlike any other entrepre- practices, on a series of themes relating neurship learning program out there. This to entrepreneurship. Each interview will is due to its unique methodology which be designed and reviewed by teams of is driven by the idea that Entrepreneur- nine who will be assigned their themes in ship goes beyond opening a business; it advance. is a life which enables people to turn their You will create your own guide
ideas into action.
The overall goal is for each team to deTherefore, we believe being a student of velop their own outline guide to entrepreentrepreneurship means you should learn neurship, gathering information on all the in a proactive and direct manner. This is themes from interviews with each speakwhy at the ESS Hong Kong you will find er. On the final day the eight teams will no professors, no books, and no lectures; give a formal presentation of their guide only real entrepreneurs passing on real and outcomes. business experience directly to you, giving invaluable knowledge you cannot find How it works: teams, speakers, themes. in books.
Overall, there are 41 participants that form 5 teams of 9 students.
Active participation
There are 4 days of workshops.
By concentrating on concrete projects, Every day is divided into 2 sessions: mornyou can effectively work in teams to de- ing and afternoon. In total 40 participants velop the necessary skills to establish and will attend 5 workshop sessions. achieve goals, as well as gain confidence through truly experiencing the satisfaction of building upon your own ideas. Each workshop output will be generated by you, the participants, as it is your task to interview the established entrepreneurs to seek their views, principles, and (good) 10
What happens in the interview rooms? The workshop format gives you practiEach of the 5 teams in the room is given cal first-hand experience of organising 20 minutes with each speaker to interview a learning event – real entrepreneurship him or her about one of the 4 themes. in action, not simulated business games. Each time the speaker rotates, the inter- The competitive element reflects the comview theme changes as well. This means, petitive environment in which all entreprethat each team and each class gets to neurs must survive. cover every one of the 4 themes. Themes of the School: It’s all about you!
1. Entrepreneurial idea
The invited speakers are here to act as 2. Market and media mentors, to inspire and to guide you. 3. Resourcing your Entreprise However, the success of the workshops 4. Networking relies much more on your own efforts. The workshop output will be generated entirely by you and your fellow participants. You learn to work in a team and to collaborate with other entrepreneurs. Remember, two heads are better than one!
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PROGRAM* MON 12th
TUE 13th
08:30 - 09:15
BREAKFAST
BREAKFAST
09:30 - 13:00
RULES OF THE GAME WITH ANDREA GEROSA
SESSION WITH TIN HANG LIU
13:00 - 14:00
LUNCH
LUNCH
14:00 - 17:30
SESSION WITH RAPHAEL COHEN
SESSION WITH CAROLA VAN DER BRUINHORST
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WED 14th
THU 15th
FRI 16th
BREAKFAST
BREAKFAST
SESSION WITH JENNIFER CHAN
BUSINESS IDEA PITCHING SESSION
LUNCH
LUNCH
LUNCH
SESSION WITH CHERYL WILSON
SESSION WITH ROBERT VAN HUNSEL
ENTREPRENEURSHIP GUIDE PRESENTATION
VISIT AT HUAWEI HQ
*Timetable is subject to changes
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THE SPEAKERS CAROLA VAN DEN BRUINHORST / Founder of Hong Kong office of Loyens & Loeff Carola van den Bruinhorst (1965), tax adviser, founded the Hong Kong office and has been heading it since late 2011. She advises internationally operating groups and funds on their Dutch, EU or other international acquisitions, and other cross-border transactions, such as corporate structuring and restructuring, financing and joint ventures. Previously she worked in Milan, New York and Amsterdam.
JENNIFER CHAN / Founder of Delta Think Jennifer has an unparalleled knowledge of business from the perspectives of owner, manager and operator. She has developed long-term relationships with reputable companies, NGOs, government institutions and professional firms in the Benelux regions, as well as in Hong Kong and China. Recognised as a successful entrepreneur, she also holds advisory positions in various institutions, including the Hong Kong General Chamber of Commerce, the Shenzhen Association of Trade in Service and the Economic Development Board Rotterdam.
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RAPHAEL COHEN / Founder of Hotel Quickly Raphael is the CSO and Co-Founder of HotelQuickly, Asia’s largest last-minute hotel booking app. As a serial entrepreneur, Raphael also founded the online graphic design outsourcing company Corporate Edesign, as well as CGHK Export, a China-focused trading company. He graduated from the University of Toronto with a Bachelor of Commerce, and exchanged to the University of Hong Kong and Shanghai Jiaotong University. Raphael was born and raised in Paris, but lived in Toronto, Shanghai, Singapore, Ho Chi Minh City and Hong Kong, which is also the reason why he speaks 6 languages and travels so much. twitter:@raphaelcohen23
ANDREA GEROSA / Founder of ThinkYoung Working with and for young people since 2002, andrea started his career at university joining the junior enterprise network. Today he is the founder of a non profit think tank for youth (www. thinkyoung.eu), a consulting company focused mainly on student housing (www.kefren.ch), a series of summer schools for young entrepreneurs (www.entrepreneurshipsummerschool.com) and a co - working space for start-ups (www.tunnel15.ch). Recently andrea has been appointed to the executive board of Rentxpress SA, an agency that enables travellers to rent, plug & play accommodation all around the world (www.rentxpress.com). twitter:@andreagerosa
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ROBERT VAN HUNSEL / Founder of Media Group Asia ltd Robert, born and raised in the Netherlands, has a very diverse background. At a young age he started as a singer and worked with many acts which enabled him to travel to many places, perform on many stages and work with great and talented people in the international music industry. In 2011 Robert moved to Hong Kong to start Media Group Asia ltd. a media & creative investment company where he has worked on many different projects and build up a network in Greater China and Singapore. twitter:@mediagroupasia
TIN HANG LIU / Founder of SEOLAB and Cityfan Tin Hang Liu is the founder of SEOLAB (SocialMedia division), an italian company with top clients like the Benetton Group Worldwide (United Colors of Benetton, Sisley, Playlife), Fox (Fox, National Geographic, History Channel), Kimberly Clark (Scottex, Teresita, Kleenex) and CEO/founder of Cityfun, a startup company that focuses on reviews of local business in partnership with the biggest media group in Italy, Gruppo Editoriale L’Espresso. Previously, he was the director of Italchina, an international company concerned with mergers & acquisitions, consultancy and corporate management. He is also a teacher at IULM University where he lectures about Social Media Marketing and Online Strategies for students at a Master Level. twitter:@TinHangLiu
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SUE KIM / Founder of LIBBLER Sue is the co-founder of LIBBLER, an innovative online career development company providing essential career skills to students and young professionals and connecting them with the right development opportunities. She has a diverse set of experiences working in different industries (management consulting, finance & startup) and countries (Korea, Argentina, US, China, Taiwan, Egypt and now Hong Kong). Prior to LIBBLER, Sue has led a number of strategic initiatives in operation, technology and client management in global companies. Her latest role was at UBS Investment Bank where she worked as COO of APAC Operations, overseeing the business management, organizational strategy and talent development across Asia. Her number one passion is helping students reach their maximum potential. Just in the last 2 years, Sue has spoken at more than 35 workshops and conferences addressing 3000+ students on career strategy, leadership skills and innovation.
CHERYL WILSON / Founder of Charitable Choice Cheryl has more than 15 years of international commercial experience in the areas of business development, sales and marketing. She provided advice and facilitated market entry for numerous foreign investors during her tenure with the Hong Kong SAR Government. Moved by the generosity of Hong Kong people yet alarmed at the income disparity that exists in this city, Cheryl founded Charitable Choice in 2010 to provide an alternative to traditional gift giving and to help those in need.
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VENUES How to get to HKU Once arrived in Hong Kong, we suggest that you acquire an Octopus Card (available in every MTR station). The Octopus Card can be used for payment in many retail shops in Hong Kong, from convenience stores, supermarkets, fast-food restaurants, to other point-of-sale applications such as service stations and vending machines. The University of Hong Kong is situated in Pok Fu Lam Road in Hong Kong Island and it’s easily reachable by Bus.
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Transit directions to The University of Hong Kong From Sheung Wan MTR Station: 1) Walk to Hollywood Terrace; Queen’s Road Central About 4 mins (240 m) 2) Take Bus 91 towards Ap Lei Chau Estate (8 mins, 7 stops) 3) Hong Kong University West Gate; Pok Fu Lam Road 4) Walk to The University of Hong Kong About 4 mins (210 m) Travel time: about 17 mins
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Map of HKU Ranked as the No. 1 University in Asia, and 22nd in the world (QS World University Rankings), the University of Hong Kong (HKU) attracts tens of thousands of talented applicants each year for its undergraduate degrees. With top-tier teaching staff selected from around the globe, its world renowned research, an extensive international exchange networks and opportunities, a focus on experiential learning, a large international student population, a vibrant campus life, and a virtually 100% employment rate for all graduates over the last 6 years, HKU today attracts some of the world’s most outstanding students, particularly from around Asia.
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ROOM 3.01 JOCKEY CLUB TOWER 3RD FLOOR RESTAURANT HAKING WONG BUILDING YOU CAN ENTER/EXIT TROUGH THE WEST GATE BUS STOP POK FU LAM ROAD
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THE TEAMS BLUE TEAM
RED TEAM
PINK TEAM
Chan Nga Man, Annie
Oliver Ng Ue Tung
Sun Yilin
Chun Ka Po
So Wai Kwan Sophia
Wong Tsz Lam
Michelle Lui
Chow Ho Man
Jiabo Wu
Yaxin Zheng
Richard Yin
Joanna Cui Jieyan
Phoom Ungtrakul
Po Hsun Wang
Kim Jieun
Emiel Dignouts
Mohammed Berrekkal
Vladimir Fernand Jacky
Arthur Faviero
Wutikorn Yuphawatthana
Rene Vroonen
Melanie Schweiger
Mahoney Turnbull
Alisa Khusnutdinova
Alexey Savin
YELLOW TEAM
Nicolas Michel Guillaume
GREEN TEAM
Yan Mengjia
Xia Fanbing
Li Jian
Chu Tik Man
Philip Fan
Wei Xie
Kim Da Hye
Steven Chang
Laura Warnier
Carlo Tang
Alla Vasiuta
Kristian Hertel
Simon Gergolet
Anzor Daurov
Trinadh Naga
Muhammad Prasetyo Iman
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CONTACTS Ervis Micukaj +852 97915270 asia@thinkyoung.eu Alberto Gerosa +852 64254187 alberto@thinkyoung.eu Davide Arosio +852 96052476 davide@thinkyoung.eu
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WWW.THINKYOUNG.EU