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10 Auto Dealer Text Messaging Tips to Help You Close More Deals by Amy Garofalo
Marketing Manager, AutoRaptor
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n today’s world, there are many ways to communicate with customers and sell cars. An increasingly popular method is auto dealer text messaging. While not new, text messaging is a meaningful way to interact with your audiences and help complete sales transactions. In fact, over half of consumers would like to receive text messages from businesses that sell the products they’re looking for. Companies that use text messaging report significantly higher engagement levels—over 80%, with a 209% higher response rate over phone and email. That can turn into a pretty hefty return! But auto dealer text messaging isn’t as simple as it sounds. Some tips and tricks can help your text messaging campaigns and interactions turn into the kind of sales increases you’re looking for.
October 2020
T e x a s
D e a l e r
10 Auto dealer text messaging tips that will change your business
1
Ask permission first.
Most people don’t like marketing surprises, especially through text. Before you immediately plug someone’s number into an auto dealer text messaging database, give customers the ability to opt-in from the first point of contact. Many of them likely will, and once they’ve opted in, the onus is on them to decide if they want to continue to receive messages. Doing this shows your customers that you care about their privacy and that you only want to reach out to them in a way that’s comfortable for them. 15
