Promoting and advancing the tourism industry in Prince Edward Island
Tourism MAY 2013
Tides call 1-877-882-2126 or find your ferry tale online at www.ferries.ca
Tourism Industry Association of Prince Edward Island BROUGHT TO YOU BY
Published BY TIAPEI 25 Queen Street, 3rd Floor P.O. Box 2050, Charlottetown, PE Canada C1A 7N7 Phone: (902) 566-5008 Toll-free: 1-866-566-5008 Fax: (902) 368-3605 Toll-free fax: 1-877-368-3605
POSTMASTER: Publication Mail Agreement No. 40024264 3431657 Return Undeliverable Canadian Addresses to: TIAPEI, Box 2050 Charlottetown, PE C1A 7N7
IN THIS ISSUE President's View.............................. 2 Job Fairs Success / TIAPEI Staff....... 3 What's New at ATCP........................ 4 TIAPEI Ready to Work Program / Newly Certified..................................5 PEI National Parks Summer Programs.............................6 Tourism Hospitality Training / New Members...................................7
HR - Orientation.................................8 Employment Mixers...........................9 2014 / Rural Beautification / Village Pottery's 40th Season......................10 NFL 2013 Schedule....................... 11 For advertising information: Imageworks Communication Group 118 Sydney Street, 2nd floor Charlottetown, PEI C1A 1G4 (902) 894.7071 www.iwpei.com
TOURISM TIDES - MAY 2013
President's View
Dear Fellow Tourism Operators: Tourism on PEI represents 7% of our gross domestic product, as well as 7500 full time employee positions. TIAPEI, along with many industry stakeholders, recognizes the importance of our industry, the need to take a serious look at where we are, and what is working well and what is not. From there, we need to change in order to move forward to build a more profitable and sustainable Tourism industry. Early indicators for 2013, for example hotels being down by more than 5000 room nights in the first few months of the year, suggest that 2013 will continue to be a struggle for Tourism. There are many possible contributing factors to these decreasing numbers, such as tough economic times, winter storm cancellations, government cutbacks, EI, job uncertainty, and the lack of marketing and sponsorship dollars for events like Jack Frost. We need to turn this negative trend around and become the masters of our own destiny in Tourism. TIAPEI has heard you loud and clear that we need change; that we need to take control of our destiny and become fully engaged in the future direction of Tourism on PEI. Your feedback from the province wide accommodation levy consultations, as well as your ideas and solutions from our stakeholder session at our semi-annual meeting, provided the basis for the Tourism Forum held on March 13th & 14th, 2013. This forum was well attended 2
by engaged Tourism Stakeholders who discussed priority issues facing our tourism industry today, and identified ways to address these priority issues over the next three years, in order to “Seize our Potential” in Tourism. The final report from this session is complete and has been distributed to all attendees and stakeholders, and will be available very soon on the TIAPEI website. Additionally, the sub-committee Chairs and Members will be identified, along with their contact information. I urge all tourism operators to send in their comments, observations and suggestions to the committees. This will ensure they have as much information and feedback from industry as possible, as they carry out the priority actions that have been identified. The initial Task Force led by TIAPEI, to organize the session at the semi-annual meeting as well as the forum, will remain in place to lead the strategy to “Seize our Potential” in Tourism and is augmented by the sub-committee Chairs. From the actions identified, attendees and stakeholders from the forum identified the areas of interest to which they felt they could contribute, and ultimately move our industry forward. Four key strategies were identified, with committees struck to lead each focus as follows:
The forum also identified the need for Industry to pull together to make 2014 the best possible year in Tourism, by embracing the 2014 Celebrations and the World Host Training to showcase our Island in the best possible light. The need for an innovative group or committee was also identified, as creative ideas, outside the box thinking, calculated risk taking and forward thinking are all necessary for building success in Tourism. Several stakeholders expressed an interest here and will form a sub-committee in the future. While many engaged Industry stakeholders from the forum have agreed to lead and participate in the various committees to carry out the important mandate of each committee, it is important that you know we cannot accomplish this alone. We need your engagement, your ideas and your support to accomplish the huge task that is ahead, to mobilize our industry and “Seize our Potential” in Tourism. You may be called upon by the various committees for your expertise or assistance to get the job done - so please, please assist wherever you can. Our volunteer base is not abundant, and as Tourism operators and stakeholders it is your responsibility to take action to ensure the future of our Industry on PEI.
need your engagement, “yourWeideas and your support to accomplish the huge task that is ahead, to mobilize our industry and “Seize our Potential” in Tourism.
1. Prepare an Economic Business Case for Tourism on PEI 2. Develop an Industry led plan for new Tourism dollars 3. Prepare a three year strategy and Board Structure review of TIAPEI 4. Review and propose Leadership Structure These committees will participate in the planning process during the days, weeks and months ahead.
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The terms of reference and mandate for each of the committees has been set, and initial meetings of the committees are taking place. For most committees the initial reports and findings will be presented at the TIAPEI Annual General Meeting in November. TIAPEI is committed to complete transparency in the process of “Seizing our Potential” in Tourism, and will provide all reports as they become available to all tourism stakeholders.
The Tourism Human Resource Sector Council has also been very busy planning for the future, and expects the final report for the Tourism Human Resource Strategy by the latter part of May. The Tourism Job Fairs have taken place, and we hope they were helpful in your recruitment efforts for the busy summer season. We are very excited to partner with the PEI 2014 Celebrations and the World Host Training Initiative. This program will provide a wonderful opportunity for operators to provide their front line employees with a fresh approach to service, and be well positioned to showcase exemplary Island service and hospitality during the 2014 Celebrations. The Ready to Work Youth Program has been completed, with more than half of the participants already employed in the tourism workforce. Two Mature Workers sessions were held in Charlottetown and Montague this winter, and another successful partnership between TIAPEI and Holland College saw the participants of the English Language Training gain insight into Tourism on PEI and available employment opportunities. Mature Workers were able to take part in employment mixers in Charlottetown and Summerside, which were open to the general public. As well, an information session for Newcomers to Canada held in Charlottetown was very well attended. We have set ourselves an ambitious set of goals and priorities, and will be working hard to mobilize our Industry with fresh ideas and creative thinkers, to become the masters of our own destiny for the future in Tourism. We are asking for your help to move forward – your involvement will be vital to the success of the goals we have identified. I hope in the weeks ahead you will share your time, talents and ideas as we strive for a more successful and profitable Industry and a brighter future for us all. Respectfully submitted by Elaine Thomson TIAPEI President
TOURISM INDUSTRY ASSOCIATION OF PRINCE EDWARD ISLAND
Core Staff: Don Cudmore Executive Director dcudmore@tiapei.pe.ca Colleen Bowes Co-ordinator Atlantic Canada Tourism Partnership actp@tiapei.pe.ca Kelley Keefe Atlantic Canada Tourism Partnership UK Program Manager kkeefe@tiapei.pe.ca Jamie Vander Kooi Technology Resource Coordinator jamie@tiapei.pe.ca Dianne Bishop Executive Assistant & Board Secretary dbishop@tiapei.pe.ca Fernanda Fallesen Financial Administrator ffallesen@tiapei.pe.ca
Training & Education: Kathy Livingstone Director of Training & Education klivingstone@tiapei.pe.ca Lori DesRoches Administrative Assistant ldesroches@tiapei.pe.ca Rod Clark Marketing Co-ordinator rclark@tiapei.pe.ca Andrea Boehner HR Advisor aboehner@tiapei.pe.ca Debbie Mol Tourism Employment & Education Coordinator dmol@tiapei.pe.ca Harris Ford PEI 2014 Training Coordinator hford@tiapei.pe.ca
Executive Committee President
Elaine Thomson
Vice President
Kevin Mouflier
Secretary
Zubair Siddiqi
Treasurer
Tyson MacInnis
Past-President
Thom MacMillan
Executive Director Don Cudmore Members at Large: David Anderson, Robert Jourdain
Job Fair Success! The Tourism Industry Association of Prince Edward Island (TIAPEI) once again held three different Tourism Job Fairs this year. The Job Fairs were held in Charlottetown, Cavendish and Summerside. The Tourism Job Fair at Holland College Tourism and Culinary Centre hosted 26 exhibitors and saw over 900 job seekers attend. This annual event proves to be a huge success every year, continually drawing a large crowd. This was the second year for the Cavendish Job Fair, held at the Cavendish Destination Centre, with 20 exhibitors and many quality job seekers interested in working in the Cavendish area. The Tourism Industry Association of PEI partnered with the East Prince Youth Development Centre again this year to hold the Summerside Job Fair at Credit Union Place. The Fair was open to training providers and employers in all sectors. This year over 400 people came to meet with 29 exhibitors. All three Job Fairs provided a great opportunity for job seekers to meet with numerous employers face to face, and in one convenient location. For more information about these Job Fairs or how your business can be a part of them, please contact TIAPEI at 566-5008. Funded in whole or in part by the Canada/PEI Labour Market Development Agreement and/ or the Labour Market Agreement.
TIAPEI Staff
fernanda Fallesen
Board of Directors Pamela Beck Charlene Belsher Alcide Bernard Darcy Butler George Campbell Doug Deacon Liam Dolan Jane Dunphy Patsy Gotell David Groom Craig Jones Kieran Keller Leslie Kwiatkowski Heath MacDonald Judy MacDonald
Christine Anderson Gallant Oralie MacKay Rhonda Maillet Michael Matthews Sheri Lee McKenna Mark McLane Tom Rath Mitchell Rennie Erskine Smith Carolyn Thorne Barb Trainor Darrin White Heidi Zinn
Fernanda has been the TIAPEI Financial Administrator for more than a year now. She maintains the Association's financial records and provides information and reports to the stakeholders and Industry members. Before moving to Canada 13 years ago, she worked for a Canadian Company in her home country Argentina, where she gained her accounting experience. After moving to PEI she attended Holland College and worked for variety of local businesses. Fernanda is enjoying the opportunity to work in the Prince Edward Island hospitality field along with the exciting possibilities that this Industry has to offer. She is mom to a son and 2 daughters who keep her busy with activities and in the local community. 3
TOURISM TIDES - MAY 2013
What's New at ACTP Reaching Our U.S. Market Segments ACTP is committed to stimulating visitation and increasing revenue for Atlantic Canada and building awareness of the vast array of unique and authentic tourism products in our region. Our strategy is built on three main pillars: direct-to-consumer advertising; travel trade programs and partnerships and media relations activities. In January 2013, ACTP launched an exciting direct to consumer advertising campaign in the New England and the Mid-Atlantic States of the U.S. The program focuses on differentiating each of the four Atlantic Provinces from other travel destinations and using the best media to reach our targeted potential traveler at the most appropriate time. We identified our best prospects through the use of sophisticated market segmentation research which identified a variety of variables including consumption habits. ACTP used this information as well as U.S. travel trends and trip planning and trip motivator information to reach them.
Media Consumption Habits:
The result is a plan which utilizes a solid mix of both print and online media vehicles. Online continues to dominate the travel cycle. Almost 60% of consumers who took part in a Mintel Travel Study said they will spend more time shopping online for travels products. According to the same research, a staggering 80% of online travel research converts to a paid customer. There is no denying the importance of online advertising. However, online choices continue to be influenced by offline sources such as magazines and newspapers. This is especially true in the early part of the travel inspiration and planning cycle. The 2013 program includes a healthy blend of print titles such as AAA magazine, AARP, The Boston Globe, The New York Times, Smithsonian and Travel + Leisure to inspire and online vehicles such as AOL, Expedia, Say Media, and Nytimes.com to further inform and influence the consumer to choose to travel to our region. For more information on ACTP’s US Market Segmentation Research or other consumer research please visit www.actp-ptca.ca/research.html.
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Annual UK Media Campaign Incorporates Exciting New Elements in 2013 During key booking months from January to May, the Atlantic Canada Tourism Partnership invests in a consumer media campaign in the United Kingdom. The 2013 campaign consists of traditional digital and print ads in travel-focused publications and sites, as well as some compelling new tactics such as online video and speciality television ads. For the first time in the UK, ACTP has purchased television spots on two specialty channels, the National Geographic Channel and the Travel Channel. Using a new Atlantic Canada video, 1,100 30-second spots and 480 5-second spots ran on the channels from February to April to a viewing audience complementing ACTP’s defined UK target: couples aged 35+, well-educated with a middle-to-high household income, taking over two trips per year. At the end of the advertisement, viewers are encouraged to visit the UK website, www.atlanticcanadaholiday.co.uk to book a vacation through one of ACTP’s travel trade partners. In addition to paid advertising, ACTP secured valuable television coverage in the UK in 2012 through its media relations activities, including the Globe Trekker Eastern Canada program and Charley Boorman’s Extreme Frontiers Canada feature. Planet Golf also began airing an Atlantic Canada feature on the Travel Channel in February 2013 to two million viewers per airing, as a result of a film trip in summer 2012. The UK consumer campaign provides support to tactical media relations and travel trade activities, with the objective of improving awareness of Atlantic Canada in the UK market, and driving visitation and revenue to the region. ACTP also participates in the Canadian Tourism Commission’s annual consumer campaign in the UK, which includes magazine, newspaper and digital ads and runs from February to April 2013.
The Atlantic Canada Tourism Partnership – Who We Are
The Atlantic Canada Tourism Partnership is a nine-member pan-Atlantic partnership consisting of the Atlantic Canada Opportunities Agency, the four tourism industry associations in Atlantic Canada and the four provincial departments responsible for tourism in New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island. ACTP has been in place since 1991 and is dedicated to promoting Atlantic Canada as a tourism destination of choice in key American and international markets. For more information, visit www.actp-ptca.ca
TOURISM INDUSTRY ASSOCIATION OF PRINCE EDWARD ISLAND
Newly Certified
TIAPEI Ready to Work Program The TIAPEI Ready to Work Program, February 4th – June 21st, offered 12 participants the opportunity to explore career opportunities within the Tourism sector. Participants spent eight weeks in the classroom learning about the essentials of customer service and became certified in Food Safe, SuperHost, First Aid/ CPR, Responsible Beverage Server, and emerit Tourism Essentials. Additionally, participants enjoyed presentations by several guest speakers from various Tourism operations, tours of local businesses, and experienced volunteer work within the community. After completing the classroom portion of the course, students were prepared to enter into the workforce, and were successful in finding employment at hotels, restaurants, retail stores, etc.
Shayna Harper Front Desk Agent
These employers were able to take advantage of our wage subsidy program which runs for the first eight weeks of employment. According to Stacey Blackett, a participant in the program, “It was a wonderful learning experience that gave me the knowledge, skills and confidence to provide exceptional customer service, and a greater knowledge of the tourism industry, as well as of myself.” On more than one occasion, participants have commented that friends and family have noticed a positive change in their overall outlook, and have expressed interest in attending the course themselves. Throughout the duration of the course, program facilitators Marlene Gotell and Marie Bastarache observed soaring confidence levels,
Nicole Lewis Front Desk Agent
and the participants were a terrific source of support and encouragement for one another. The TIAPEI Ready to Work Program is sponsored by the Canadian Tourism Human Resource Council, and is funded in part under the Government of Canada’s Youth Employment Strategy.
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TOURISM TIDES - MAY 2013
Visitors Can Enjoy Family Fun and Outdoor Adventures with Parks Canada this Summer! Parks Canada is getting ready for another great year at Prince Edward Island National Park and National Historic Sites and we look forward to working with our tourism industry partners to welcome the world to Prince Edward Island again this year. As we prepare for the busy summer ahead we would like to share with you some of the exciting activities and events that are planned for the spring and summer. Parks Canada is introducing several new and exciting programs to the long list of things to do in Prince Edward Island National Park this summer: Visitors can join park interpreters for a variety of discovery walks, talks and tours happening each week in July in August. Along with our very popular programs such as Sensational Sandcastles, Beaches and Dunes walk, Toys & Games and the Greenwich Dunes Walk, there will be a few new programs offered this year. Drop by the new Discovery Dome to explore some fascinating reasons why the north shore is so special through some hands on activities. This special tent will be set up at either Brackley or Cavendish Beach at scheduled times. Or explore the park after dark at Nightwatch and learn all about those things that go goes bump in the night! The all-new Campground Cabaret will showcase the rich cultural of the Island’s north shore and to experience the park through film, storytelling or songs. 6
There are a number of great special events planned for this year including Pedal the Parkway in Cavendish on June 15, Canada Day at Green Gables on July 1, the Great Island Sandcastle Competition at Brackley Beach on July 20, Bioblitz at Cavendish Grove on August 14 and Picnic in the Park—A Fall Flavours Signature Event at Cavendish Grove in September! Other fun activities for families include the Parks Canada Xplorers Program and GPS Adventures including Geocaching at Greenwich, Cycloaching the North Shore, and the GPS Heritage Quest. The Greenwich Interpretation Centre, featuring fascinating interactive exhibits and a multi-media show, will be open from June 8 - September 16th. There are also over 50km of stunning trails available for hiking and cycling in the park. Canada’s special places are unique and authentic, offering one-of-a-kind opportunities to Canadians and foreign visitors alike. Parks Canada looks forward to welcoming our many visitors to Prince Edward Island National Park, Green Gables Heritage Place and our National Historic Sites this summer! Check the PEI National Park 2013 Visitor Guide or the Prince Edward National Park website www. parkscanada.gc.ca/pei for more information on when and how to participate.
Be sure to check out one of PEI National Park’s first-class interpretation programs this summer! • Sensational Sandcastles • Beaches and Dunes • Greenwich Dunes Walk • Wild for Nature • Toys & Games • Songs & Legends • Discovery Dome • Habitats are Homes • The Nightwatch • Campground Cabaret Programs take place in Cavendish, Brackley-Dalvay and Greenwich from July 2 to September 2. Check the 2013 PEI National Park Visitor Guide or visit our website for the program schedule! parkscanada.gc.ca/pei
T O U R I S M I N D U S T R Y A S S O C I AT I O N O F P R I N C E E D W A R D I S L A N D
New Members Welcome New TIAPEI Members
Ready to Tourism
Work
Hospitality Training
TIAPEI, in partnership with Holland College, offered newcomers to PEI an opportunity to participate in Ready To Work – Tourism Hospitality Training. Classes were taught by Holland College instructor Beverly Fullerton Lewis, who utilized emerit Tourism Essentials, emerit Canadian Workplace Essentials, and SuperHost as a part of the curriculum. The class participated in one week of job shadowing at a tourism business in late February, and during the year they visited various tourism operations throughout the Province. All of the participants have expressed an interest in working in Tourism occupations. For more information please contact Debbie at the TIAPEI office or email dmol@tiapei.pe.ca.
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n behalf of the Province of Prince Edward Island and the Department of Tourism and Culture I’d like to wish everyone a busy and successful 2013 tourism season. 2013 promises to another fun and exciting year for visitors to the province. Not only will we see the return of popular events like the Cavendish Beach Music Festival, Atlanticade and the Charlottetown Festival, but we’ll also have a great opportunity to promote the 150th anniversary of the Charlottetown Conference in 2014. I’d like to thank the province’s tourism operators, local tourism organizations and all our sector partners for all they do to make the Island a great destination for visitors. Sincerely,
Robert Henderson
Minister of Tourism and Culture Province of Prince Edward Island
(800) 263-2951 (613) 537-8444 FAX telamode@telamode.com www.telamode.com TELAMODE produces and distributes biodegradable waste disposal products for septic system maintenance. We carry holding tank additives that eliminate odors. We specialize in products for greywater or blackwater holding tanks acceptable at dump stations. Our biological urinal blocks are composed of specially formulated bacterial. They dispense bacteria. Telamode provides multipurpose cleaners and odor eliminators for commercial and residential use.
291 Water St. Summerside www.hmsofficesupplies.com HMS Office Supplies Ltd. was created on December 20, 1982, and we just celebrated our 30th anniversary. The company is 100% locally owned. Owners are Gloria and Henri Gallant. Being locally owned means we are much more flexible and decisions are made here. We offer free delivery anywhere on PEI (on orders of $30 or more). We offer professional advice on whatever your office requirements are (size, style, shape, color, budget, etc.)
Wishing You Success This Tourism Season
Telemode Canada Inc.
Being locally owned also means all proceeds stay in our community, supporting local groups and organizations. We offer charge accounts for commercial customers, have sales reps on the road, and carry an inventory of over 7000 items. Our staff, on average, has over 15 years’ experience and are very knowledgeable in product selection, customer service, and can assist customers with any product choices. Being local also allows us to offer specialized services such as faxing, laminating, color & black/white photocopying, rubber stamps, changing locks on desks and filing cabinets and furniture repairs. We invite you to contact us to experience for yourself our superior products and services. It would be our privilege to serve you!
PEI Culinary Adventures
chefross@peiculinaryadventures.ca www.peiculinaryadventures.ca 902-394-5910 PEI Culinary Adventures is a handson, chef-driven culinary experiential adventure company that takes you out on the water and the land to hand harvest with our farmers and fishermen, cook together, eat together and celebrate PEI’s amazing food bounty together. If a day on the ocean and on a farm with an award-winning chef, the prospect of salt spray and sun on your face and red earth in your hands get you excited, you’ll love what we have in store for you! We also offer exclusive full day deep-sea shark and blue fin tuna fishing adventures (Offered Seasonally) Please contact us for specific details. For more information and or booking your next great adventure on Prince Edward Island, please contact us at the information above. Open yearly from April 30- October 15 or longer weather permitting! 7
TOURISM TIDES - MAY 2013
HR What is The
Purpose of Orientation? Orientation is a crucial time in the hiring process, and can have long-term effects in terms of an employee’s success on the job. Failure to properly integrate an employee into a new environment can potentially foster a sense of alienation from the company’s culture, and can contribute to misunderstandings regarding the rules and regulations. In the worst case scenario, it can mean the employee may become so frustrated with the lack of support and knowledge, that he/she will seek employment elsewhere. Orientation ensures that all employees are formally introduced to their new place of work, and existing employees are made aware of the newcomer and his/her special needs. Often ensuring this small step is completed can mean relationships and loyalties to the organization are developed from the very first week, resulting in a better work environment for all. Orientation to a new job takes time. Employees are socialized (learn job and culture) to the organization in different stages; there are different needs during each of these phases, and the success of the orientation depends on responding appropriately to these needs.
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Typically there are 3 stages of new employee socialization. 1. Anticipatory Socialization “Getting In” This stage begins even before the new hire starts their job. They develop attitudes and expectations about the position and the workplace. Success depends on how well the candidate has correctly anticipated expectations, and promoted their fit with the organization in the selection interview.
“I am welcomed therefore I belong”
2. Accommodation “Breaking In” The new hire has started their job and attempts to become a functioning member of the organization. If there is a large gap between expectations of the job and reality of the job, they might retract and quit. The goal of the employer is to keep expectations and reality equal. Sometimes there is a reality shock, but the employee can get through this. They must replace assumptions and perceptions with the organization’s norms and values. There are 4 processes to help enable new employees to progress through this crucial stage: a) Mastering the job and becoming productive b) Becoming part of social groups c) Defining their position’s role in relation to the organization d) Receiving timely and consistent feedback – “Knowing where I stand” 3. Role Management “Settling In” New hires must come to grips with, cope and resolve any problems encountered during the accommodation stage. They must resolve discrepancies between high productivity to impress their supervisor and breaking the group norms. It is also possible and should be looked at more closely, where an organization may also change to meet the expectations of the employee, to take advantage of the employee’s strengths and openness about ineffective methods. There are 3 basic responses to socialization: 1. Rebellion – rejection of all behaviours, values and norms 2. Conformity – acceptance of all behaviours, values, norms 3. Creativity – the acceptance of essential behaviours, value and norms and rejection of others. Tourism Operators must take initiative to create conditions for successful organization socialization. Why? Cost of turnover, training, geographic orientation and loss productivity, just to name a few. Let’s face it, without formal orientation a new employee may fall victim to negative informal orientation – We all know that person you might end up working with who doesn’t like their job or the company and is quite vocal about it. Don’t let those people sabotage a new employee’s view of the company, have an orientation program in place! Andrea Boehner, HR Advisor has an orientation guide to give out for FREE. Please contact her @ 566-5008 or email aboehner@tiapei.pe.ca to receive it today! This Guide will provide you with 3 things. 1. An outline of what to include in a great orientation program 2. Innovative orientation ideas that you can implement into your organization 3. An orientation checklist for supervisors/managers/ employers
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TOURISM INDUSTRY ASSOCIATION OF PRINCE EDWARD ISLAND
Employment
Mixers connecting Mature Workers with Tourism Employers! Over 150 Mature Workers attended the Employment Mixers, hosted by the Tourism Human Resource Sector Council (THRSC), an arm of the Tourism Industry Association of PEI (TIAPEI), Tuesday, March 19th (Charlottetown) and Thursday, March 21st (Summerside). “Having a specific job fair geared towards Mature Workers is important to the industry as it allows the employer and prospective employees time to network, submit resumes, fill in job applications and, in general, discuss the tourism industry and what it has to offer” says Don Cudmore, Executive Director of TIAPEI. “This event provides a great opportunity for Mature Workers seeking employment to meet and speak directly with employers in a relaxed, non-intimidating, informal atmosphere.”
ers represented their organizations and were actively engaged in recruiting the Mature Worker. The THRSC provides leadership in the development of the tourism industry's workforce and Human Resource development needs. It also provides a neutral forum for industry representatives and stakeholders to discuss and propose solutions to HR related challenges and concerns within tourism. For more information, contact Andrea, HR Advisor, (902) 566-5008, aboehner@tiapei.pe.ca or visit www.choosetourism.com. This project is funded in whole or in part by the Canada/Prince Edward Island Labour Market Development Agreement.
This is the 6th year the THRSC has hosted an Employment Mixer geared towards Mature Workers, this year over a dozen employ-
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TOURISM TIDES - MAY 2013
PEI RURAL BEAUTIFICATION SOCIETY COMPETITIONS
Welcome to
2014
The Tourism Industry Association of PEI sponsors a Tourist Accommodation Improvement Competition. Prizes are 1st $300, 2nd $200, and 3rd $100, and are awarded on a provincial basis. The 1st place winner will be presented with the “Most Improved Tourist Industry Accommodations” Award for the year 2013. Deadline for entries is May 17th, 2013.
The 2014 150th Anniversary Celebrations of the famous meeting of the Fathers of Confederation promise to be a year-long and province-wide tribute. The meeting held in Charlottetown, Prince Edward Island in September 1864, laid the foundation for the creation of Canada in 1867. The Tourism Industry Association of Prince Edward Island recognizes the importance of the 150th Anniversary of the meeting of the Fathers of Confederation and plans to promote its importance through “Welcome to 2014”, a presentation highlighting the historic, cultural and year-long events celebrating the significance of the famous meeting. Tourism operators, organizations and associations will feel the impact of tourists coming to the Island to commemorate this anniversary. The importance of 2014 and the year-long celebrations can be communicated to members of the Island’s tourism industry through these presentations. Tourism operators will be able to offer their visitors a “Welcome to 2014” message, celebrating through year-long events the historical and cultural significance of the Sesquicentennial. To book a presentation, contact Harris Ford, PEI 2014 Training Coordinator, at hford@tiapei.pe.ca or (902) 566-5008.
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The Tourist Accommodations Improvement Competition is open to any operator of tourist accommodations in the Province, (Hotels, Motels, Cottages and B&B’s). The competition is based on the improvements made to the operation to make it more attractive to tourists and the public. Criteria for judging are based on the following; • Repairs to and improvements of building(s) • Painting of buildings • Improvement to parking, identification, signage, lighting • Planting /preservation of existing trees, shrubs, etc. • Lawn construction and maintenance • Flowers, both annual and perennial, display, maintenance, care • Fencing, either decorative or privacy • Litter free highway frontage, grass trimmed • General appearance of property • Flag flying It is very important to compile a list of improvements you are undertaking, and equally as important to take photos of your property before you begin your work. For more information or an entry form, call Joyce (902) 6722039. The entry fee is $15 for the first entry, and $5 for each additional entry per competitor.
Village Pottery Celebrates 40th Season On May 10th, Village Pottery in New London will open its doors for the 40th season. PEI's longest running pottery shop was founded by Daphne Large in 1973. Soon after she graduated from NSCAD in Halifax, Daphne's mother spotted a vacant building on the corner of Route 6 next to LM Montgomery's birthplace. In 1995, Daphne and her husband Ian decided to move the building 1 km down the road, where they would have more land and parking space. A full studio was built on the foundation, and as well Potter's House (a seasonal tourist home) was acquired. Fast forward to 2013, and the business continues to grow. Daphne and Ian's daughter Suzanne has become a full-time potter and manages Village Pottery's social media and e-Commerce. In 2012 Village Pottery was awarded the Tourism Technology Award at the TIAPEI Awards Gala. This was a highlight for the family owned and operated business, which has developed from a seasonal shop to year-round with online shopping. Village Pottery features the work of over 10 Island Potters as well as painters, jewelers, weavers and more. You're invited to observe a demonstration in the studio, browse the art gallery, or take a stroll through the gardens on your next visit to the shop in New London. Visit www.villagepottery.ca or "like" Village Pottery on Facebook for more information.
2013 sailing schedule departing wood islands, pei to caribou, ns 2013 dates
sailing tiMes9:00
May 1 - June 15
6:30, 9:30, 13:00, 16:30, 20:00
June 16 - June 27
6:30, 9:30, 11:15, 13:00, 14:45, 16:30, 20:00
June 28 - sept 2
6:30, 8:00, 9:30, 11:15, 13:00, 14:45, 16:30, 18:15, 20:00
sept 3 - oct 7
6:30, 9:30, 11:15, 13:00, 14:45, 16:30, 20:00
oct 8 - nov 9
6:30, 9:30, 13:00, 16:30, 20:00
nov 10 - nov 30
6:30, 11:15, 14:45, 18:15
dec 1 - dec 20
8:00, 11:15, 16:30
departing caribou, ns to wood islands, pei 2013 dates
sailing tiMes
May 1 - June 15
8:00, 11:15, 14:45, 18;15, 21:30
June 16 - June 27
8:00, 11:15, 13:00, 14:45, 16:30, 18:15, 21:30
June 28 - sept 2
8:00, 9:30, 11:15, 13:00, 14:45, 16:30, 18:15, 20:00, 21:30
sept 3 - oct 7
8:00, 11:15, 13:00, 14:45, 16:30, 18:15, 21:30
oct 8 - nov 9
8:00, 11:15, 14:45, 18:15, 21:30
nov 10 - nov 30
9:30, 13:00, 16:30, 20:00
dec 1 - dec 20
9:30, 13:00, 18:15*
*Please note: There will be no 18:15 departure from Caribou on December 20, 2013.
Thanks to our partners
RUN
Jets aren’t the only thing taking off on our runway.
Everyone is welcome to sign up in advance and join us on June 8th at 9:30 for a 5k run/walk down The Charlottetown Airport runway in support of Habitat for Humanity Women Build. Take off for a good cause! Info and individual/team sign up at www.flypei.com/runwayrun or Sporting Intentions
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