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Tiara Dees is a second-year master's student in marketing at The University of Alabama. Taking a multifaceted approach to marketing, Tiara has an understanding that a brand is much more than a logo. With a deep knowledge of marketing, public relations, journalism, graphic design, web design, and more, she is dedicated to helping others develop products and services that leave a great impression.
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assion, creativity, innovation. In today’s tough economic climate, many seek true creativity and innovation for their businesses. As a born and bred creative, Tiara has always believed that true innovation comes from harvesting new ideas, and being passionate enough to see these ideas grow.
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About Tiara
tldees@crimson.ua.edu tiaradees.com 205.544.5029
Tiara Dees
Marketing, Advertising and Graphic Design
mobile 205.544.5029 email tldees@crimson.ua.edu web tiaradees.com The University of Alabama May 2014 Master of Science in Marketing and Management Graduate Candidate GPA: 3.66/4.0 The University of Alabama May 2012 Bachelor of Communication and Information Sciences Concentration: Visual Journalism Bachelor of Arts in General Music GPA: 3.18/4.0
Public Relations Graduate Assistant Aug. 2012 The University of Alabama Women's Resource Center - Present Designed advertising materials for WRC events, including print and online marketing. Improved and developed social media outreach initiatives through Twitter, Facebook, and other social media platforms, as well as management of all marketing e-mail communications for the department. Tuscaloosa, Ala. Marketing Consultant Aug. 2013 The Edge Center for Entrepreneurship and - Present Innovation Worked with a team of graduate students to develop marketing strategies to help increase awareness of The Edge. Group is currently consulting with the Tuscaloosa Chamber of Commerce and UA to aid in the branding of this business incubator. Tuscaloosa, Ala.
Sales Team Leader May 2013 University Directories: University of North Ala. Team - July 2013 Attended week-long Sales Foundations Academy at UNC-Chapel Hill. Averaged 25 in-person sales calls each day of 12 week internship. Ranked #36 in the Southeastern region. Worked with another team member to reach $16,135 in sales. Designed advertisements for clients such as The Princeton Review, State Botanical Garden of Georgia, and The University of North Alabama for print publication. Florence, Ala.
Skills: Computer Skills: • Photoshop - 9 years experience • InDesign - 3 years experience • Illustrator - 3 years experience • Dreamweaver - basic knowledge • Photography/videography - basic knowledge • Sound production - intermediate knowledge • Microsoft Office Suite - expert knowledge • HTML/CSS - basic knowledge • Content Management Systems (CMS) - intermediate knowledge Advanced marketing research skills: • SPSS - basic knowledge • Qualtrics survey analysis - basic knowledge
Marketing Consultant Sept. 2012 Washington Country Economic Development - May 2013 Initiative Developed branding materials for Washington County, Alabama such as logos, fliers, pamphlets and a county-wide view book to be distributed to potential businesses at trade shows aimed in bringing business growth into a rural Alabama area. Chatom, Ala. Creative Campus Intern/Project Lead Aug. 2010 PixelCon 2011 Video Game Convention - May 2011 Led a team of students in the planning and marketing process for PixelCon 2011, a video game convention held in Tuscaloosa, Ala. Coordinated areas include: communication to special guests and vendors, obtaining sponsorship and overseeing all PixelCon related tasks. Active member of the Creative Campus Marketing and Web Design teams. Tuscaloosa, Ala.
Leadership Experience: Aug. 2011 UA Resident Advisor Jan. 2009 UA Parent Ambassador Team Leader Aug. 2009 ABXY Gaming Network Co-Founder/Vice President (2010)
Advertising and public relations skills: • Understanding of writing copy in AP style for PR • Ability to design newspaper layouts, magazine layouts, and other types of advertising • Knowledgeable about social media marketing, including Facebook and Twitter marketing
Special Projects: • • • •
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Marble Hornets Web Developer - marblehornetsdvd.com PixelCon 2011 Video Game Convention LUNAFEST Film Festival Committee Member Qudditch on the Quad logo designer
Tiara is the rare combination of intellect, enthusiasm and compassion.
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— Dr. Mark Nelson The University of Alabama Vice Provost and Vice President of Student Affairs
References available upon request. Visit tiaradees.com for more information.