of Kootenai County, Idaho Issue #46 Nov. 13th 2017
of Kootenai County, Idaho Issue #21 May 24th 2021
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TIDBITS® LOOKS AT THE WORLD OF ADVERTISING
by Kathy Wolfe The term “brand name” originated with whiskey producers who “branded” their names on the barrels. MARKETING MAGIC • The 1930s were host to a barrage of “sandwich signs”---walking billboards worn on the front and back of the human body---announcing the Blue Plate Special at Joe’s or praising the benefits of mustard plasters • Ferrari launched the Daytona sports car in 1971, boasting its “aerodynamic design” that enabled the vehicle to reach a top speed of 170 miles per hour. • German immigrant Gerhard Mennen introduced his first product, Mennen’s Sure Corn Killer, in 1878. His method of advertising constituted a horse and wagon and a banjo player that travelled from one town to the next. The banjo player provided entertainment which was periodically interrupted by Mennen plugging his product. Mennen’s Borated Talcum Infant Powder hit the shelves in 1889, with Gerhard pouring $0.50 of every dollar earned back into advertising. Gerhard Mennen died while on a European family vacation at the age of 45. Turn the page for more!
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TIDBITS of Kootenai County, Idaho Issue #21 May 24th 2021
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Evelyn Bevacqua Howe 212. W. Ironwood Dr., Suite D,# 224, Coeur d'Alene, ID 83814 Cell: 208.755.9120 Email: Tidbitscda@gmail.com www.tidbitscda.com Facebook/tidbitscda
SLOGANS AND SUCH (CONT) • A certain real estate firm was advertising a property development in Los Angeles in 1922. They placed 45-foot-high letters on a hill above the city, spelling HOLLYWOODLAND---a landmark that remains today, minus the land. • Although we think of Maxwell House Coffee when we hear the slogan “good to the last drop,” this phrase was originally used by Coca-Cola. • The initials S.O.S., used for America’s favorite steel wool pads, have nothing to do with a call for help. An abbreviation for “Save Our Saucepans,” S.O.S. pads were first given away as a free gift by a door-to-door salesman selling aluminum cookware in 1917. Edwin Cox received more requests for the scouring pads than he did for the pans. It was Mrs. Coz who came up with the catchy name for this commodity. • “You press the button---we do the rest” was the company’s slogan, first used in 1888. What product was it? It was a Kodak camera! When Kodak introduced its Brownie camera in 1900, the price was $1. • Introducing! …Blibber-Blubber! What in the world is Blibber-Blubber? In 1906, it was a product marketed by the Fleer Corporation--bubble gum! However, because it was a little too sticky, the formula was changed, and in the 1920s, so was the name…to Dubble Bubble. • Touted as and “Esteemed Brain Tonic and Intellectual Beverage,” Coca-Cola hit the world of advertising in 1886. When pharmacist Asa Candler bought the formula for the beverage from pharmacist John Pemberton in 1887, he paid $2,300. When Candler’s sons sold out 29 years later, they received $25 million for that same formula. (cont)
• There are many fancy cleaners for sale for wood and laminate floors. Truth is, all you need is regular sweeping and a clean, damp mop. Never use harsh cleaners on wood, and do not use too much moisture. • D.D. in Missouri keeps morning cereal crisp by using two bowls. Bite by bite dipped in milk is the perfect remedy for avoiding a soggy spoonful! • Use white chalk to fill pin holes in the wall before painting. You can also use this tactic to hide holes if you are unable to paint the white walls of a rental. It simply fills the hole, making it “disappear.” • Save prescription medicine bottles and use them to sort beads or findings for beadwork or jewelry making. Bonus: Store the bottles upside down in a plastic storage bin so you can see what’s in the bottles without having to sort through all of them. • Add chocolate syrup to your cake mix for a deliciously deep flavor when making a chocolate cake. • Check your pillows: Press into the pillow at the spot where your head rests. If the pillow doesn’t spring back when you remove your hands, it’s time to replace it. • Add these to the list of items to eliminate the odor of cooking cabbage: a heel of bread, a whole walnut or a pinch of baking soda. Send your tips to Now Here’s a Tip, 628 Virginia Drive, Orlando, FL 32803. (c) 2021 King Features Synd., Inc.
TIDBITS of Kootenai County, Idaho Issue #21 May 24th 2021 SLOGANS AND SUCH (CONT) • The Maybelline Company introduced its cake mascara in 1917 with magazine advertisements. This cosmetic was available only through the mail until 1932 when it was finally offered for sale in variety stores. • Any fisherman could purchase a quality, ash fishing rod, 10 feet long with three joints and brass mounting, for $0.18 from the 1900 Sears and Roebuck catalog. The top-of-theline bamboo rod, 15 feet long with four joints, would set him back $1.50. • Ladies perusing the 1900 Sears catalog could find $0.69 flannel nightgowns, $0.98 corsets, and a pheasant feather-trimmed bonnet for $3.95. ADVERTISING FIRSTS • England’s first printer, William Caxton, created the world’s first printed advertisement in 1478. The ad promoted religious books that Caxton printed in his own print shop. • The first neon sign was put in place in Paris, France, in 1912, advertising Cinzano. • The Kellogg cereal company, presented Rice Krispies in 1929 with the “Snap, Crackle, and Pop” slogan. In 1942, the company jazzed up its Corn Flakes for the first time, introducing Sugar Frosted Flakes, using Tony the Tiger as its advertising “spokesman.” • Kodak’s first instamatic camera hit the market in 1968, touting its easy-to-use, drop-in film cartridge and two exposure settings, sunny and cloudy. • The first electric billboard was seen in 1891 over New York City’s Madison Square Garden. Advertising a local amusement park, this 50-by-80-foot sign boasted 1,457 twinkling lamps. • (cont)
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® of Idaho TIDBITS of Kootenai Issue #21 May 24th 2021 TidbitsCounty, Dallas County WORLD OF ADVERTISING (CONT) • That big, bald guy dressed in all white, known as Mr. Clean, made his first grime-fighting appearance in 1958. • Elvis Presley promoted only one product in a television commercial in all his years as a celebrity. It was the donuts made by Southern Made Donuts. • Eleanor Roosevelt endorsed Good Luck magazine on the game show “Haggis Baggis” in 1959. • Alka-Seltzer started using the little spokesman “Speedy” in 1931 to advertise its fizzy antidote for hangovers and queasy stomachs. Speedy, with his Alka-Seltzer tablet body, was going to be named “Sparky,” but the company made a last-minute change. He appeared in 212 television commercials, beginning in 1952. In Spanish–speaking countries, Speedy was also known as “Prontito.” BREAKFAST OF CHAMPIONS • Although Wheaties were introduced in 1924, this product did not become the “Breakfast of Champions” until 1933 when the company sponsored a baseball radio broadcast, followed by a billboard at a Minneapolis ball park. • • Babe Ruth was one of the first athletes to endorse Wheaties, yet his picture did not appear on the box until 1992 when a commemorative package was unveiled. • Lou Gehrig was the first athlete to appear on a Wheaties box in 1934. • Michael Jordan’s face has appeared on the package 18 times, followed by Tiger Woods appearing 14 times.
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By Lucie Winborne • Are you one of those folks who paces while talking on the phone? Psychologists believe this may be a kind of coping mechanism to make up for lack of body language and nonverbal cues that normally accompany conversation. • A chef traditionally wears white because the chef of the first prime minister of France (1815) believed it was the most hygienic of all colors. • The shape of the Coca-Cola bottle is patterned after a cacao seed pod. • In 1995, Chris “Fenderman” Black got hitched to his Fender Stratocaster guitar that he’d purchased 35 years earlier, after his real wife quipped that he spent so much time with it, he should marry it. • Early Hoover vacuum cleaners were hard to sell because potential customers refused to believe they could have that much dirt in their carpets. • Plane exhaust kills more people than plane crashes. Approximately 10,000 people die annually from toxic airplane pollutants. • Argentine goalkeeper Sergio Goycochea would crouch down and covertly urinate on the field before every penalty shootout for good luck. He started the ritual during the 1990 World Cup quarterfinals and continued it for the rest of his career. • “Hurkle-durkle” is an old Scottish word meaning to lie in bed after it’s time to get up and get going. • A New Jersey man bought a $5 bottle of orange juice, which his wife deemed too expensive and sent him back to return. He bought two Powerball lottery tickets with the refund and ended up winning the jackpot worth $315.3 million.
Thought for the Day:
“I think that you have to believe in your destiny, that you will succeed; you will meet a lot of rejection and it is not always a straight path, there will be detours -- so enjoy the view.” --Michael York (c) 2021 King Features Synd., Inc.
TIDBITS of Kootenai County, Idaho Issue 505-0674 #21 May 24th 2021 For Advertising Call (334)
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TIDBITS ofTidbits Kootenai® County, Idaho Issue #21 May 24th 2021 of Dallas County
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By Dr. Holly Carling
IS STOMACH ACID GOOD FOR YOU? PART II
In Part I of “Is Stomach Acid GOOD for You?” we discussed briefly that Hydrochloric Acid (HCL) is not only good for you, but ESSENTIAL for good health. HCL is not only needed to digest the nutrients in our foods, but is first in the line of defense if you eat bad food. A dozen people can eat the same foods and only some get sick. Those with the weakest HCL are more likely to get food poisoning than those who have sufficient amounts. HCL is also needed to activate other enzymes, both in the stomach and in the intestines. This, of course, is in addition to the digestion of the nutrients you just consumed. When you don’t have sufficient HCL in your gut, the food has to get out of your stomach somehow. In the wisdom of the body, there is a way of dealing with that. Fermentation. Rotting. Putrefaction. All words to describe food that has to break down by a secondary means of digestion, so your stomach can clear it. The acids released as food breaks down this way does not do the potassium and chloride dance that HCL stimulates (discussed in Part I of “Is Stomach Acid GOOD for You?”), so the raw acids don’t get neutralized, and subsequently play havoc on your poor gut lining.
The most important thing we can do is fix the digestion. Don’t mask it, don’t let it just burn, take action! First, we have to understand some of the mechanisms that cause the digestive system to go awry. Stress is one. In the stress response, the fight or flight mechanism, anything that isn’t needed to help the person either run from “danger” or fight, gets shut down. We don’t need digestion to battle the enemy or to flee, so it gets down-regulated. There are ways of supporting the body to handle stress better so this mechanism is much reduced. The signaling required for the digestive system starts in the mouth. Too few people chew their food to a liquid to activate this mechanism. Also, certain foods and drinks in the diet either handicap the normal potassium- chloride ion exchange in the gut, or neutralize the very acid enzymes in the wrong way, that are already in short supply. In an HCL deficiency the food ferments, releasing organic acids that burn, bubbles that press up on the upper sphincter of the stomach and esophagus, and weaken it, resulting in reflux. Having just scratched the surface of what goes wrong in our digestive system, suffice it to say that there are plenty of ways to mess up your digestive system, but also plenty of ways to get your digestive system back and running up to par.
Dr. Holly Carling is a Doctor of Oriental Medicine, Licensed Acupuncturist, Doctor of Naturopathy, Clinical Nutritionist and Master Herbologist with over three decades of experience. Dr. Carling is currently accepting new patients and offers natural health care services and whole food nutritional supplements in her Coeur d’ Alene clinic. Visit Dr. Carling’s website at www.vitalhealthcda.com to learn more about Dr. Carling, view a list of upcoming health classes and read other informative articles. Dr. Carling can be reached at 208-765-1994 and would be happy to answer any questions regarding this topic.
TIDBITS of Kootenai County, Issue505-0674 #21 May 24th 2021 For Advertising CallIdaho (334)
by Freddy Groves
Once-Homeless Vets Test Job Market
In the month since the homeless veterans had moved into the attic dormitory, three of them had gotten jobs of one kind or another. Sarge had gone banging on doors up and down the main street, looking for available work within walking distance. The accountant-to-be, he of the formerly long hair and a face hidden by an immense beard, was keeping books and answering phones afternoons at a real estate office, wearing a clip-on tie and a collared shirt with the sleeves rolled down to cover the tattoos on his arm. Another veteran was only working three nights a week washing dishes at a restaurant. “But he’s trying,” said Sarge. “He was out on the streets a long time, has PTSD, and a noisy restaurant kitchen is hard on him. He goes outside a couple times each shift and does breathing exercises with the stress app on his phone. He’s really trying. Restaurant owner loves him.” The third dormitory veteran was working the building supplies pro desk at the hardware store, quietly mulling his options. “Store manager called me,” said Sarge as we stood outside the coffee shop’s back door. “Asked if I knew my veteran had once owned a construction company. I did not know that.” Sarge had looked the guy up online and found an old website full of what he said were the most beautiful, high-end kitchens he’d ever seen, along with additions and custom playhouses. “And our boy was the company owner. He never said a word. Never says much of anything.” “But here,” he said, pulling some pages out of his pocket and handing them to me. “I found these drawings in the trash.” The sketches were floor plans for tiny homes with storage built-ins and loft bedroom space. At the top of the pages was the notation Veterans Village. The veteran’s initials were penciled in the lower corner. Sarge smiled. “At least we know what he’s thinking about.” (c) 2021 King Features Synd., Inc.
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® ofIdaho TIDBITS of Kootenai County, IssueCounty #21 May 24th 2021 Tidbits Dallas
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ForofAdvertising 505-0674 TIDBITS Kootenai County,Call Idaho(334) Issue #21 May 24th 2021 COUCH THEATER VIDEO/DVD PREVIEWS
Photo Caption: Awkwafina in “The Farewell” ---The catalog of films available to watch on any given platform is immense. Some days I feel like I spend more time with the TV guide and movie menu than I do actually watching a movie. When you just aren’t sure what to watch, you can draw inspiration to guide you to a new discovery. For example, May is Asian American and Pacific Islander Heritage Month, and there is a wonderful selection of films starring or directed by entertainers from this background. Here are a few to get you started: “Crazy Rich Asians” -- A regular gal, Rachel Chu (Constance Wu), joins her seemingly normal longtime boyfriend on a trip to his best friend’s wedding -- and back home to meet his family. Henry Goulding plays Nick Young, the boyfriend in question -- considerate, elegant, with a six-pack that won’t stop. What Rachel doesn’t know is that Nick’s family is, well, crazy rich, and the couple is greeted with nonstop elaborate displays of ostentatiousness as soon as they hit Singapore. Michelle Yeoh plays Nick’s disapproving mother, and comedy relief comes from Rachel’s college friend Peik Lin, played by a hilarious Awkwafina, along with Ken Jeong, as Peik Lin’s dad. An absolute must-see! “The Farewell” (PG) -- Awkwafina heads this touching family drama as Billi, a young Chinese woman whose adored grandmother is discovered to have cancer. The family decides not to tell her, and instead gathers the relatives together for an improvised wedding celebration as cover. Billi struggles with both the family’s decision and to fit in with the old ways of doing things, all the while savoring sweet moments with family. “Always Be My Maybe” -- Ali Wong and Randall Park play two childhood friends -- one now a highly successful chef, the other lives with his dad and performs locally in a band. After a brief fling, they part ways, but are reconnected when Ali comes home to San Francisco. It’s a sweet story of ambition, finding oneself and reconnecting with what’s truly important in life. “Better Luck Tomorrow” -- A groundbreaking film from director Justin Lin, who later went on to acclaim directing several “Fast and Furious” films, “Better Luck Tomorrow” follows a group of high-achievement Asian-American students whose relentless pursuit of academic achievement and the excruciating expectations placed on them lead to an increasing level of involvement in petty crime, drugs, larceny and eventually felony. Stars Parry Shen, Jason Tobin, Sung Kang, Roger Fan and John Cho. “The Tiger Hunter” -- This comedy by director Lena Khan stars Danny Pudi, better known as Abed on the television show “Community.” He plays Sami, an educated immigrant from India who comes to the United States with dreams of success in engineering -- success great enough to impress the woman of his dreams, who he left behind in India; and to follow the legacy of his father, “the world’s most glorious tiger hunter.” (c) 2021 King Features Synd., Inc.
By Sam Mazzotta
Donate Locally to Shelters, Rescues
DEAR PAW’S CORNER: I read your recent article on animal shelters. It was spot on with advice for donors. Many rescues do not advertise locally, but online through Petfinder.com and AdoptAPet.com. Local advertising and signs usually result in animals being deposited on a rescue’s property without invitation or contact. If people want to help, please research your local area and find a rescue. Contact them and see what they need. Most rescues need specific foods, medicines, etc., and always need monetary contributions. These are the best ways to help out, through contact and conversations with the people involved. Local animal control and shelters can use help too. One of the most important things to remember is that almost all rescues are nonprofit, charitable entities. All donations, money or otherwise, go completely to helping out the animals. There are no “salaries” for the persons running the organization as there are with so many other “charities.” Just research online the salaries paid out with contributions from the public for many common charities that many donate to each year. Do I speak from experience? Yes. My wife and I have been doing dog rescue for 16 years, ever since she returned home from helping in New Orleans after Hurricane Katrina left so many animals needing rescue and help getting back with their families. We have helped close to 1,600 rescues find forever, loving homes. -- R.M., SusieQ DogResQ, Inc. DEAR R.M.: Thank you for this insider info. It confirms that acting locally to help animals, either through donating supplies or money or your time, can have the greatest impact. Send your questions, comments or tips to ask@ pawscorner.com. (c) 2021 King Features Synd., Inc.
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• * On May 31, 1859, the famous tower clock known as Big Ben, located at the top of the 320-foot-high Elizabeth Tower, rings out over London for the first time. At night, all four of the clock’s faces, each one 23 feet across, are illuminated. A light above Big Ben is also lit to let the public know when Parliament is in session. • On June 4, 1876, a mere 83 hours after leaving New York City, the Transcontinental Express train arrives in San Francisco. First-class passengers rode in beautifully appointed cars with plush velvet seats that converted into snug sleeping berths. Third-class passengers sat on narrow wooden benches. • On June 5, 1922, George W. Carmack, the first person to discover gold along the Klondike River, dies in British Columbia. In 1896, near the confluence of the Yukon and Klondike River, Carmack stumbled across a deposit of gold so rich that thumb-sized pieces of gold lay scattered along the creek bed. • On June 6, 1933, eager motorists park their automobiles on the grounds the first-ever drive-in movie theater, in New Jersey. Inventor Richard Hollingshead had come up with the idea in his driveway with different projection and sound techniques. • On June 2, 1953, Queen Elizabeth II is formally crowned monarch of the United Kingdom in a ceremony steeped in traditions that date back a millennium. • On June 3, 1965, 120 miles above the Earth, Major Edward White II opens the hatch and steps out of the Gemini 4 capsule, becoming the first U.S. astronaut to walk in space. Attached to the craft by a 25-foot tether, White remained outside the capsule for 20 minutes. • On June 1, 1980, CNN (Cable News Network), the world’s first 24-hour television news network, makes its debut. CNN signed on at 6 p.m. EDT from its headquarters in Atlanta. (c) 2021 Hearst Communications, Inc. All Rights Reserved
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Looking forward in life requires planning and insight.
By Matilda Charles
Favorite Foods Missing From Grocery Shelves
You’d think that the grocery store shortages would be long gone by now. But no ... they never completely went away. Only the missing items have changed. My neighbor and I laugh and compare notes about “the toilet paper of the month,” recalling the long period when getting name-brand toilet paper was impossible around here. At this point, the missing item is a type of soup, which has been gone for nearly four weeks. A particular flavor of baked beans, gone. No-salt canned green beans, vanished. Jasmine rice, steel-cut oatmeal, low-sodium tuna ... no more. Even the tags are missing from store shelves in all three shopping locations here, and managers can’t order them. My neighbor and I weren’t laughing today, however, when we realized it had been a full month since a certain chocolate bar had been seen on shelves in any store here. “We’re in trouble,” she said, and she’s right. “Do we dare order it online?” she wondered? We’re considering doing just that. The worst, though, was when I couldn’t find the one cat food my elderly kitty is supposed to eat. For health issues, she can’t have anything else. I finally called the manufacturer and was told that they were unable to produce it due to lack of ingredients. Eventually, and just in time, it became available and I ordered a three-month supply. But it’s something I now track on a weekly basis. Here’s what I found after contacting a few food manufacturers: Many of them are cutting out, forever, products that were slow movers. If certain food items have vanished from your store’s shelves, it might be time to do an online search. Look for “discontinued foods.” You could discover that it’s time to stop looking because those items just aren’t coming back. (c) 2021 King Features Synd., Inc.
One step in that planning is to examine financial preparedness for care requirements that might be forthcoming. Long-term Care Insurance just might be a remarkable tool to cover the costs of home care, assisted living, adult daycare, respite care, hospice care and more. “As we get older, we may need a little more help. Sometimes we reach the point when we’re unable to care for ourselves—because of an illness, injury, gradual frailty, or a sever cognitive impairment such as Alzheimer’s disease. We may need help with daily activities, or more specialized care. That’s where long-term care insurance comes in—you could receive thousands of dollars in benefits to help pay for the care you may need in the future. Doesn’t that sound better than tapping into your retirement savings to pay for your care?” (Long-term Care Insurance Policy Guide, State Farm Mutual Automobile Insurance, 06-2016, p. 1) Here are some insights to encourage the reader to consider the possibilities of such coverage. “A complete retirement plan includes coverage for life’s unknowns, including the possibility of needing care for an extended amount of time. A key statistic that you may have already seen is that 7 out of 10 individuals age 65 or older will need some type of long-term care assistance in their lifetime. (U.S. Department of Health and Human Services, National Clearinghouse for Long-Term Care Information, www.longtermcare.gov/the-basics (accessed April 2015). Since estimated costs can exceed $90,000 annually (John Hancock 2016 Cost-of-Care Survey), choosing to retain the risk of an extended care event can have a devastating impact on your retirement goals. It is important to understand the differences in the options available to you. ” (Wells Fargo Advisors, 1016-04192, p. 1) At The Lodge Assisted Living Homes, we highly recommend that the reader seek professional guidance in taking steps to plan for the future. Also, we welcome Long-term Care Insurance coverage for our residents and celebrate the relief that it provides. (If you know someone who would like to join our circle of caregivers in one of our homes, please contact Linda at 208-755-3637 or linda@lodgeliving.net. We even have gorgeous onsite studio apartments which include meals and all utilities as a part of our employment package. We are delighted to schedule around school commitments for our employees who are reaching ever upward. Call us!!
Linda Davis Director of building relationships. 208.457.3403 www.LodgeLiving.net
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® of Idaho TIDBITS of Kootenai County, IssueCounty #21 May 24th 2021 Tidbits Dallas
1. MOVIES: How long was the shortest Academy Awards ceremony? 2. TELEVISION: Which U.S. state was the setting for the 1980s “Newhart” TV sitcom? 3. MEDICAL: What is a common name for the condition known medically as ankylosis? 4. GEOGRAPHY: Which European nation colonized Haiti? 5. HISTORY: What was the Monroe Doctrine, a policy stated by President James Monroe in 1823? 6. ADVERTISING: Horatio Magellan Crunch is the mascot for which cereal brand? 7. FOOD & DRINK: What is bannock? 8. BIBLE: What is the Pentateuch? 9. SCIENCE: How do mosses reproduce? 10. INVENTIONS: When did the first patented drive-in movie theater open? Answers 1. The first Academy Awards ceremony in 1929 lasted 15 minutes. 2. Vermont 3. Stiff joint 4. France 5. The U.S. opposed further European colonization of the Americas, but wouldn’t interfere with existing colonies or meddle in the affairs of European countries. 6. Cap’n Crunch 7. Flat, quick bread of Scottish origin 8. The first five books of the Bible: Genesis, Exodus, Leviticus, Numbers and Deuteronomy 9. Spores 10. 1933 in Camden, New Jersey (c) 2021 King Features Synd., Inc.
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1. Bonnie Tyler released “It’s A Heartache” in 1977. Name the other two female artists who released cover versions the following year. 2. Which Scottish band released “Love Hurts”? 3. Who wrote and released “Clap for the Wolfman”? 4. Which artist released “Material Girl”? 5. Name the song that contains this lyric: “It was so easy livin’ day by day, Out of touch with the rhythm and blues, But now I need a little give and take.” Answers 1. Juice Newton and Ronnie Spector. 2. Nazareth, in 1975. It was first released in 1960 by the Everly Brothers as an album track, never a single. The song has been covered by many, including Roy Orbison, Jennifer Warnes and Jim Capaldi from Traffic. 3. The Guess Who, in 1974. The song was about Wolfman Jack, the famous DJ. He’s heard speaking on the recording. 4. Madonna, in 1984. 5. “New York State of Mind,” by Billy Joel in 1976. The song was never released as a single but became a favorite anyway, one that Joel played at benefit concerts all around New York after 9/11. He wrote the song after moving to the East Coast from Los Angeles. (c) 2021 King Features Syndicate
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TIDBITS of Kootenai County, Idaho Issue #25 June 15th 2020
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