Tienling_Profolio_2013

YEH TIEN-LING red0303@msn.com Swinburne University, Australia Master of Design

Contents Identity design

01

Graphic design

11

illustration

29

Sketchs

Identity Design

OPTIONS

Two final design options

Film and Television Graduate Screening

2008

Swinburne Film and Television Exhibition Film and Television Graduate Screening

Shadow/Light, Movement, Hands

Swinburne Film and Television Exhibition

2008

Eyes: Creative, Variety Red Colour: Energy, Fresh

01

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008

Film &

ing Television Graduate Screen

12 August 2008

YEH TIEN-LING 2/12 Jacana Crt. Chadstone, VIC3148 Mobile 0422 403 916 E-mail red0303@msn.com

Mr John Smith Capilano Honey Ltd. 399 Archerfield Rd Richlands NSW 4077

BUSINESS CLASS Dear Smith Re: FTV project

Swinburne University of Technology 2008 Film & Television Graduate Screening PO Box 218, Hathorw, VIC 3122

Thank you for the opportunity to redesign your Capilano Honey packaging.

We all know Capilano honey is the best brand over fifty years in Australia.

We will continue to maintain your brand’s contemporary and approachable feeling. Also we will redesign it in the best way to convey the good quality and good service that you have. I believe that after we have redesigned it, the product will gain more attention from people all over the world. I’m looking forward to working with you.

Thank you for the opportunity to redesign your Capilano Honey packaging.

We all know Capilano honey is the best brand over fifty years in Australia.

We will continue to maintain your brand’s contemporary and approachable feeling. Also we will redesign it in the best way to convey the good quality and good service that you have. I believe that after we have redesigned it, the product will gain more attention from people all over the world. I’m looking forward to working with you.

Thank you for the opportunity to redesign your Capilano Honey packaging.

POSTAGE We all know Capilano honey is the best brand over fifty years in Australia.

PAID If you have any questions, please call.

Welcome to our home TAIWAN The world’s most excititing city

AUSTRALIA

Your Sincerely,

BOARDING PASS BUSINESS CLASS

BOARDING PASS BUSINESS CLASS

MS T-L YEH 2/12 JACANA CRT CHADSTONE VIC 3148

Tien-Ling Yeh Communication designer Telephone: 0422 403 916

Name YEH/ TIENLING MS From

TAIWAN

Service Information

Flight

To

SYDENY

CX1013698720

Gate

CX 21

01

Boarding Time

Swinburne University of Technology PO Box 218, Hathorw, VIC 3122 Phone 03 9214 5135 www.swinburne.edu.com

Date Seat

2105

18MAY

57H Important

Name

YEH/TIENLING MS

From

TAIWAN

To

SYDENY

Fight

CX 21 Date

18MAY

Gate

01 Seat

57H

onward and return restervation with the local Air - Taiwan

Swinburne Film and Television Festival Feb.2008

Far Esatern Air Transport Feb.2009

This project is a good exercise with a real client. Swinburnes film and television program require and identity for their end of year graduate screening. This is a celebration and exhibition of student work for 2008. Students, family and friends and guests frome industry will attend. It will be held at ACMI on Dec. 2. 2008. The student work chosen to go ahead may need to be worked on as a live project with the client in their own time.

Far Esatern Air Transport (FAT), located in Taipei, Taiwan in 1957, Main services from Ta ipei to Kaohsiung, due to the fuel prices and Taiwan High Speed Rail's inauguration, ended its 51 years history. This project challenge is that provide the new image, new brand name and design elements to get the audience attention, also enhance their sevrice.

02

03

Login ID

PIN/Password > Register now

Manage My Booking

Flights and holidays

Information

Create a trip

My Booking

Flight + hotel Flight +car > More options

Country of departure

Manage My Booking Check in online

SALE

Booking reference Laste name GO

>

Book by 30 June 2009

From

FEAT Airways $750 boost for Taiwanese business

Depart

Return

Slow Engaging Connective

Travel News

>

to

> All travel news > Arrials and departure > Galleries Club Lounge open in Taiwan, Taipei Terminal 2

>More information

Flight class >

Adults

Executive Club

Book together and save

Fights Hotels Cars Experiences

Ticket type Lowest Price

Taiwan > Change country

Go

> Home > Other languages

Log in

>Remember me

GREATPRICES WITH AVIS

Flexible conditions Children

Our travel extras > Hotels > Car rental > Experiences > Airport parking > Travel insurance

Infants >

>

>

> Currency exchange

Login ID

> Credit cards > Home > Other languages

Disability assistance > Chidren travelling alone, up to age 18?

Flights and holidays

Manage My Booking

PIN/Password > Register now

> Highlife shop

Go

Log in

>Remember me

Taiwan > Change country

Information

Executive Club

Destination-Beach holiday

Beach holidays Holiday types

Beach holidays City breaks Famil holidays Luxury holidays

>

Nightlife Restaurants and bars Romantic breaks Shopping trips Ski holidays Spa hotels

Sharing blue skies and pristine beaches with ony a local sand crab is all a beach holiday should be.

There are two things to take seriously: what to have for lunch and whether you can make it across the hot sandy to get to it. For the active among you , there are often local ruins to explore or water sports to try.

But when somone asks you what you did on holiday, you are happy to reply with absolutey nothing.

Africa

Europe

Chill on white sandy beaches or dive in the dazzling ocean.

> More information

North America

Beach-lovers will welcome the sugary sands, quaint inland villages and deliciously warm summer cimate of these destinations. > More information

and swimming.

> More information

Sticker Size: 7 x 10 cm

Slow Engaging Connective Learn more about sustainable fashion at...

www.nafash.com.au

Far Esatern Air Transport

Sustainable Design Feb.2009

Right Homepage, web page design Left Menu design

04

Nafash

Following research design proposal as a result of using various method of publication This documentation try to introduce and educate producers, fashion designers and consumers about the importance of slow fashion toward sustainable future.

‘Poison as a remedy’, is a catchphrase that illustrates a method to combine consumerism with slow fashion; which supposed to be contradicting with each other. This ideal is not new, Hunt (2009) and Hamilton (2005) already published similar idea about implementing sustainability without changing people’s behavior; in this manner what this research does is re-packaging their manifesto with a catchphrase that is more catchy and appealing to broad societies.

05

Navigation Menu | Flash Storyboard | Latest Blog Entry | Copyright Page

When you click particular item on the store. A small pop up box made with dynamic HTML will pop up to show the item with more details. color scheme for presentation purposes

Sustainable Design

Nafash

Sustainable Design

Right Pop-up, T-shirt shopping page Left Web design, including poster, news and events

06

Nafash

Right book design is made by recycling paper Left Homepage design and animation

07

Sustainable Design

Nafash

T-shirt Design

08

Graphic Design

Cosmetic Surgery Feb.2008 Cosmetic surgery is on the rise in Australia, following the global trend towards self-improvement and a newfound acceptance of surgical enhancement. Recent citing in the media regarding an increasing number of people choosing to undergo elective cosmetic surgery, has led us to formulate an awareness campaign. optimistic advertising is leading consumers to believe cosmetic surgery will deliver the desired outcome, resulting in a significant increase in lawsuits due to dissatisfaction (Doherty 2007).

11

Fold to the back

A

A B

B

1

4

2

3

Package Fold Under side

Instruction

4

Fold Front side Back side

A B

Stick A and A together Stick B and B together

2

1 3

Fold one by one follow the number

Right and Left flank

Battery Packaging Feb.2009 Recycling involves processing used materials into new products in order to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, so it will safe for our environment.

12

13

10

10

20

31

2

30

2

1

2 10

4

10

5

4.5

4

4.5

5

2

7

1.5

2

7

2

7

2

Poster in the bus or trams stop shelter

1.5

3

Never put batteries near the electronic stuff.

For instance stove and oven because it can cause battery exploison

Throw batteries in the soil is dangerous because the heavy metals may leak into the ground when the battery erodes and it will make plant died.

Throwing batteries in the water or river can endanger all of the species on it because the chemicals which is contains in that batteries can lead.

4

Packaging Design Dec. 2003

14

Yogurt Fruit

Frames1.2 Spreading view/6 bags Unit cm Size 75*30

Frames3.4 Spreading view/3 bags Unit cm Size 51*28

15

illustrator

Design Research Studio: Design as service Jun.2008 Creating an animation to introduce my classmate, Jesse Chung, who is outgoing, friendly and with her sense of beauty. Her outlook is beauty and charming. As a designer, I use a butterfly and colorful tone to represent her personality.

29

Time passes May. 2002

Woman Oct. 2005

Size 635*889mm Material Sketch.woods, composite creations

Size A2 size Material monoprint, computer.print

30

31

Emotional Jun. 2005

Silent Jan. 2005

Size A2 size Material wash painting, computer.print

Size 210*297*100mm Material clay.painting.

32

33