Tiffin University’s Weekly Electronic Newsletter In This Issue: ● Week’s Activities—pg. 3 ● Easter Egg Hunt—pg. 4 ● Murphy Center News—pg. 6 ● TU Tech—pg. 10 ● Blood Drive—pg. 12 ● Financial Aid/ Scholarships— pg. 13 & 14 ● Take Back the Night Gala—pg. 23
Vol. 25, Issue 25 March 31, 2015
TU MBA Students Published Two TU students’ papers were published in the proceedings of the Association of Marketing Theory and Practice Conference in Savannah, Georgia. Alexandra Kemp‐Thompson’s paper Equestrian Marketing discussed the re‐ cent development of several successful equestrian retail irms. Kemp‐ Thompson, Graduate Assistant for the Tif in University Equestrian Team, com‐ pleted her undergraduate studies in Business Administration at Seton Hill Uni‐ versity in Pennsylvania. Her work as a graduate assistant at Tif in includes marketing the program and the university while recruiting potential equestri‐ an athletes. Cody Brown’s paper Tif in University’s Marketing Strategy for Undergraduate Students explained how Tif in University uses marketing concepts to help re‐ cruit students. Brown is a former employee in the Tif in University Admissions Of ice. He earned his undergraduate degree at Bowling Green State University. He has worked in higher education for nine years at Bowling Green and Tif in. Dr. Perry Haan, Professor of Marketing & Entrepreneurship co‐authored both papers and presented them at the conference on March 27 and 28. The papers were originally written as part of a class assignment for the Marketing Field Analysis class in the MBA program. The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices.
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