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MARKETING UPDATE

NEW DISPLAY STANDS

Here at Tight Lines we understand that our retail partners have just a few seconds to attract – and hold – a buyer’s eye. We see a successful display stand as something that engages a customer’s interest and encourages them to explore the range. It acts as a silent salesperson, whilst keeping stock ranges neat and tidy and truly showcasing the range of the brand on offer.

KLEAN KANTEEN DISPLAY STANDS

There are now two great Klean Kanteen display stand options available to all our qualifying Klean Kanteen Retailers: • The Klean Kanteen Counter Top Display holds up to 12 Klean Kanteen bottles/tumblers and a range of accessories, and is a sleek looking option for your countertop.

• There’s also the Klean Kanteen Floor Display which holds up to 36 Klean Kanteen bottles/tumblers and accessories and gives your Klean Kanteen range some serious store bling!

NIKWAX DISPLAY OPTIONS

The range of Nikwax display options has also been expanded. Now with three great durable display options, there’s an option for every qualifying Nikwax Retailer to bring the Nikwax brand closer to your customers. This enables the Nikwax range to be displayed next to the garment or item of gear it is designed to care for whilst also educating consumers about the range. The new range of displays allows you to display Nikwax products on a slat wall, a counter or in key high traffic areas in-store; with the units collectively displaying the whole range. The floor standing unit can display 1 litre, 500ml, 300ml, 125ml and 100ml bottles and tubes as well as sachets whilst the slat wall and counter units can display 300ml and 100ml bottles and tubes.