European Athletics Championships 2016

BUSINESS & ATHLETICS LIKE NEVER BEFORE 6-10 JULY 2016

2016 EUROPEAN ATHLETICS CHAMPIONSHIPS: FIVE DAYS OF PHENOMENAL TOP-LEVEL SPORTS In the summer of 2016, a new chapter will be written in the rich history of Dutch sports. From 6 to 10 July, the European Athletics Championships will be held on Dutch soil for the first time, in Amsterdam’s Olympic Stadium. More than 1,300 athletes from 50 countries will come to compete in 44 events. The slogan ‘Athletics Like Never Before!’ will certainly live up to its promise.

In this brochure, you can read more about this unique event, about sponsoring and hospitality opportunities and how you and your business relations/employees can participate in this European Athletics Championships in an exclusive manner.

THE EUROPEAN ATHLETICS CHAMPIONSHIPS COME AT A GOOD TIME “When I won gold for the 800 metres at the 1992 Olympic Games in Barcelona, I could only dream of an event like this.

The European or World Championships in Amsterdam’s Olympic Stadium is one of the best championship events that a Dutch athlete could attend. And now it’s finally here! I finished my athletic career a long time ago, so this time I will be participating as a huge fan. The European Athletics Championships come at the right time. Athletics are on their way up and we belong to the international leaders in the sport. The recent successes at the European Athletics Championships in Zürich, where athletes like our own Dafne Schippers caught the whole world’s eye, are excellent examples.

Our athletes are young, and they are very good! The slogan for the Championship in 2016 is: ‘Athletics like never before’, and we aim to prove it. With qualification rounds for javelin and discus throw at Amsterdam’s Museumplein, more fan enthusiasm in the stadium and attention paid to amateur sports and social issues, we will do everything we can to get the whole Dutch population moving. Issues like vitality, youth, health and exercise are inseparably linked to athletics, and will be the common thread throughout the European Athletics Championships programme. And for the first time, the runs for recreational athletes will also be linked to the European Athletics Championships Half Marathon! Young and old, business and pleasure; they all come together at the European Athletics Championships in Amsterdam!"

Ellen van Langen, Event Ambassador 2016 European Athletics Championships and winner of the Gold medal for the 800 metres at the 1992 Olympic Games in Barcelona

CONTENTS 08. ATHLETICS IN THE NETHERLANDS 11. HISTORY 13. DUTCH CHAMPIONS 14. ATHLETICS LIKE NEVER BEFORE 16. EUROPEAN ATHLETICS CHAMPIONSHIPS IN FIGURES 18. VENUES 20. PARTICIPATE 22. EXPERIENCE 24. COMMUNICATE 27. PROGRAMME 28. WHAT CAN WE OFFER? 29. SPONSORING & HOSPITALITY 30. NATIONAL PARTNER 32. NATIONAL SPONSOR 33. NATIONAL SUPPLIER 34. HOSPITALITY 35. STANDS

SUPPORTERS

“The European Athletics Championships in the Netherlands will undoubtedly be a wonderful happening, for both participants and visitors.

I am also pleased that this event will raise awareness for healthy exercise.”

Edith Schippers Minister of Public Health, Welfare & Sport

"You can’t repeat it enough: everything happens in Amsterdam. The European Athletics Championships in 2016 will be another good example of that. A new event at a historic spot, in a city with residents who really enjoy sports events like this one. Athletics fans from the Netherlands and all over Europe will certainly receive a heartfelt welcome.”

Eberhard van der Laan Mayor of Amsterdam

“I am of course proud that we, in the Netherlands, can play such a prominent role at the highest level of European athletics. The fact that we can enjoy important European Athletics Championships events at home, right before the Olympic Games in Rio, is a major bonus.”

Maurits Hendriks Technical Director NOC*NSF and Chef de Mission Rio 2016

“The European Athletics Championships will be another great challenge for the NOS. Dozens of disciplines all being held at the same time in the same stadium.

That will make it a bit complicated. So we are going to use more than 70 cameras to make sure every image is fantastic. It will literally be “Athletics as never seen before!” And it all takes place in the most beautiful décors imaginable: the Olympic Stadium, the streets of Amsterdam and the Museumplein.”

Jan de Jong General Director NOS

ATHLETICS IN THE NETHERLANDS FACTS & FIGURES Membership in the Atletiekunie (athletics association) has grown explosively over the past few years. Today, almost 150.000 people actively compete in athletics in more than 300 clubs around the country.

Most of that growth is due to the number of runners. But in addition to those who are members of a club, there is an even larger group of unaffiliated runners in the Netherlands; 1.9 million people go running at least once per week. They run individually or in groups, during organised events or through parks and the countryside. They run regularly, or they occasionally participate in obstacle runs or fun running event, like the Color Run.

atletiekunie

55.076 members

142.669 members

1985

70.987

2013

2013

300

71.682 associations

8 8

75

running event organisations

1.9 million people in the Netherlands go running at least 1x per week

= 18.500 runners

from the 1.9 million runners, more than half is younger than 23 years of age

57%

43%

19%

15-23yrs

24-44yrs

45-64yrs

increase of 450,000 runners within one year

1.450.000 2011

97%

1.900.000

97% of the potential runners want to start from home

2012

22% of the current runners run under supervision

22%

53% of the current and potential runners are interested in the data of his or her running session

53%

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HEADLINE

HISTORY 2250 BC

WORLD’S OLDEST SPORT

1000

FIRST CONTESTS

1896

FIRST MODERN OLYMPIC GAMES FOR PIM MULIER, FOUNDER OF MODERN ATHLETICS IN THE NETHERLANDS, DUTCH CHAMPION 350M

1948

FANNY BLANKERS-KOEN 4X GOLD, LONDON OLYMPIC GAMES

1980

GERARD NIJBOER SILVER MEDAL, MARATHON MOSCOW OLYMPIC GAMES

1984

RIA STALMAN GOLD MEDAL, DISCUS LOS ANGELES OLYMPIC GAMES

1987

NELLI FIERE - COOMAN WORLD CHAMPION 60M INDOOR

1989

NELLI FIERE - COOMAN WORLD CHAMPION 60M INDOOR

1992

ELLEN VAN LANGEN GOLD MEDAL, 800M BARCELONA OLYMPIC GAMES

2005 RENS BLOM

FIRST DUTCH WORLD CHAMPION OUTDOOR POLE VAULTING

2014

DAFNE SCHIPPERS EUROPEAN CHAMPION 100M & 200M

ECH 1934-2014 57 DUTCH MEDAL WINNERS

WCH 1983-2015 12 DUTCH MEDAL WINNERS

NADINE BROERSEN

WORLD CHAMPION HEPTATHLON INDOOR SIFAN HASSAN

EUROPEAN CHAMPION 1500M

2015

DAFNE SCHIPPERS EUROPEAN CHAMPION 60M INDOOR SIFAN HASSAN EUROPEAN CHAMPION 1500M INDOOR

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2

6

2016 FIRST EUROPEAN ATHLETICS CHAMPIONSHIPS IN THE NETHERLANDS 11

Dafne Schippers 2014 European champion 100m & 200m

Churandy Martina 2012 European champion 200m & 4x100m relay

Marlou van Rhijn 2012 Gold Paralympic Games 200m & silver 100m

Sifan Hassan 2014 European champion 1500m & silver ECH 5000m

Nadine Broersen 2014 European silver medalist Heptathlon

DUTCH CHAMPIONS No other sport in the world has as many practitioners as ‘the mother of all sports’, athletics. At major international sports events in 2014, the tiny country of the Netherlands has proven that it has a fantastic generation of top athletes. ‘Orange’ will be more than a match for its opponents; at the European Athletics Championships in 2016, but certainly a month later at the Olympic Games in Rio de Janeiro.

THE QUEEN OF THE SPRINT At the European Athletics Championships held in Zürich in 2014, the Dutch team manifested itself as a world-class team that deserves the respect of fans and opponents alike. At the age of just 22, Dafne Schippers won gold at both the 100 metre and the 200 metre sprints, earning her the nickname ‘the Queen of Zürich’. Her success did not go unnoticed.

In her home country, Schippers’ performance received an unprecedented amount of media attention. But even European Athletics named her the ‘European Athlete of the Year’.

She was the first Dutch athlete to earn the prestigious title.

Aficionados see her as the European answer to the dominance of the American and Jamaican sprinting elite. The Dutch runner is also praised for her versatility as an athlete, because she also competes in combined events at the international level.

In 2013, she took the bronze for the heptathlon at the World Championships in Moscow.

Despite her young age, Sifan Hassan won gold for the 1500 metres and silver for the 5000 metres in Zürich.

Fellow countrywoman Susan Kuijken followed Hassan to win the bronze medal for the 5000 metres as well.

Reigning world champion for the indoor pentathlon, Nadine Broersen, took home the silver for the heptathlon in Switzerland. Dutch men’s athletics also has a standard bearer in Churandy Martina. Martina has not only proven himself as a world-class sprinter, but he is also a mentor and example for the new generation within the Dutch team, which is emulating his success.

During the Olympic Games in London in 2012, athletics was the sport with the highest television ratings. A number of athletics events even earned a spot in the NOS ratings top 100 for 2012. In 2013, the finals for the 100 metres at the Athletics World Championships was viewed by more than 2.146.000 people.

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ATHLETICS LIKE NEVER BEFORE The Netherlands has never before hosted the European Athletics Championships. But that is not the only thing that makes this edition unique. The slogan ‘Athletics like never before’ applies to several special elements of the championships’ games.

ECH IN FIGURES VENUES

PARTICIPATE

EXPERIENCE

COMMUNICATE

The 2016 European Athletics Championships in Amsterdam will be a textbook example of how amateur sports can go hand-in-hand with top sports. For the first time, people will be able to actually participate in the event, not just watch it.

As a special event, a large run will be linked to the European Athletics Championships Half Marathon on 10 July. 25.000 people can register for the run along a unique course through Amsterdam’s city centre that makes the Amsterdam Marathon route pale in comparison. This is the opportunity to experience the European Athletics Championships in a uniquely physical manner, together with your friends, family or co-workers. Several other runs will be scheduled for the less experienced runners during the European Athletics Championships, varying from a 1km run for children to a 10km run and a number of ‘business runs’.

For a whole week, young people can get a taste of the European Athletics Championships by participating in the unique introductory programme in and around the Olympic Stadium, the nearby Frans Otten stadium and several athletics clubs in Amsterdam.

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ECH IN FIGURES

visitors

80.000

edition

23rd

opening ceremony 5 July

disciplines

22

5 competition days 6-10 July 50

volunteers

Two locations: Olympic Stadium and Museumplein

1.500

countries

1.300 70

athletes

TV cameras

200 event officials

5.000 invitees

1.400 40 full time staff

16

TV broadcast times

35

international broadcasters

ECH ADAM

Adam, the official mascot for the 2016 European Athletics Championships, is already a hit among young fans. In the weeks leading up to the event, Adam will undoubtedly rise to celebrity status in the Netherlands.

The mascot plays a prominent role in an educational tour of Dutch schools, during events in Amsterdam and at presentations or clinics for companies.

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VENUE OLYMPIC STADIUM Sports Centre South Media Centre Volunteer Centre Youth Programme

Warm-up Track

TV Compound European Athletics Club VIP Stand Market Square

Fanzone Athletics Movements

The Olympic stadium has a rich sports history. In 2016 history will repeat itself.

The renovated stadium not only serves for high quality performances but also excellent gatherings. Various hospitality areas and a large promo village will make a day at the ECH a great day out.

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Main Entrance

VENUE MUSEUMPLEIN

The city of Amsterdam is full of anticipation for the arrival of the European Athletics Championships in the heart of the historic city centre. The qualification rounds for javelin and discus throw will be held not in the Olympic Stadium, but rather in the Museumplein. The setting and the TV images will leave an unforgettable impression: athletics in the beating heart of the city.

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PARTICIPATE RUNS FOR EVERYONE KIDS RUN

BUSINESS RUN

FUN RUN

BROOKS 10K CHAMPIONS RUN

You can’t start exercising early enough. The European Athletics Championships not only bring children into contact with top sports, but are also the ideal podium for discussing social issues such as sports and exercise. But the various Kids Runs that are scheduled for Wednesday during the European Athletics Championships are mainly just an activity for young people.

Going running with your co-workers is an increasingly popular activity among companies. These events can vary from an informal running group after office hours, to fanatical employees who train together with a coach to prepare for a marathon. With the Run to The Start programme, you can prepare properly for the Business Run on Thursday during the European Athletics Championships.

A new trend in running involves runs with a twist or a special ‘tint’. The Color, Obstacle, Electric and Student Runs are excellent examples. These kinds of initiatives appeal to many young people, and reflect Amsterdam’s outspoken personality. These events will add some colour to the European Athletics Championships on Friday.

On Sunday 10 July thousands of recreational runners will invade Amsterdam to participate in a unique run. A course through the city centre of Amsterdam will be especially designed for the European Athletics Championships. Once the athletes have commenced their run, around 25.000 participants will be given the opportunity to run a 10km run.

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PARTICIPATE BROOKS 10K CHAMPIONS RUN

For the first time, the runs for recreational athletes will also be linked to the official European Athletics Championships Half Marathon. On Sunday, 10 July, the best long-distance runners in Europe will compete for gold, while thousands of trained amateurs try to push themselves to the limit during a 10km run. So even you can sign up to compete alongside the 2016 European Athletics Championships!

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EXPERIENCE OLYMPIC STADIUM RADIO

WIFI

BIG SCREENS

MARKET SQUARE

Inside the stadium, spectators sit within arm’s reach of the action. But many events are scheduled to run simultaneously. To help you keep track of what’s going on, a special radio and mobile app will provide commentary on every event. That way, you can stay informed of live competition. The radio feature is under construction and shall be drawn up by European Athletics.

WiFi in and around the stadium will help you follow everything that happens at the European Athletics Championships. In fact, a free WiFi network will be installed specifically for that purpose. Your smartphone will act as an extra guide for the daily programme, with interesting data, interviews, videos and highlights.

Extra-large screens in the stadium and outside will keep spectators up to date about the events with images and alerts. They can also be used after the programme to watch the UEFA Euro 2016 football matches, which will take place the same week.

The Market Square is an ideal place to take a break from the stadium and stretch your legs. Get to know culinary surprises, see how well you would do in the athletics events or find the perfect outfit for your next physical challenge. For the whole week, it will be Amsterdam’s favourite place to hang out.

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EXPERIENCE OLYMPIC STADIUM ENTERTAINMENT

AWARD CEREMONY

ATHLETICS MOVEMENTS

Athletics is a sport, but it is also a spectacular show. These three elements will naturally be reflected in the entertainment programme.

Performances, music, culture and lots of show elements will offer athletics fans even more reason to come to the event.

During the event, fans will have plenty of opportunities to see the heroes and heroines of the European Athletics Championships up close. But this time, the medal winners will be acclaimed even outside the stadium, on a special podium in the FanSune.

In the lead-up to the European Athletics Championships and during the event itself, the Athletics Movements programme will familiarise schoolchildren with athletics and healthy exercise. Athletics Movements was developed specifically for primary school children aged 6 to 12 in order to promote better exercise and help children with the development of their motor skills. The lesson programme consists of a number of fun elements, and is based on learning goals for the basic skills of jumping, throwing/catching and running. The activities will take place in and around the stadium and at local athletics clubs.

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COMMUNICATE MEDIA The Netherlands will definitely know that the European Athletics Championships are in town. The media will devote considerable effort to the event. But Amsterdam as a whole will also exude a sense of enthusiasm and passion for athletics during the week of the European Athletics Championships. Hundreds of million throughout Europe will watch the Championships on television.

Dutch and international media will highlight every aspect of the European Athletics Championships. Hundreds of journalists from all over Europe will come to Amsterdam to report on the events. The regional broadcaster AT5/RTV Noord-Holland will also be present, broadcasting live reports from the location.

75

Amount of cameras

35

But the European Athletics Championships will not be the sole focus of attention; even the many amateur sports events will receive plenty of publicity.

As the host broadcaster, the NOS will provide the camera work for the European Athletics Championships. The public broadcaster will place a crew of 300 people, 7 production control cars and more than 75 cameras to provide a live programme each day, from the studio and live on location, and then provide the recordings to over 35 international broadcasters. The five days of European Athletics Championships are good for 40 hours of live television. As per illustration, the ECH 2014 in Zürich were watched by an European television audience of 538 million people.

‘The use of a rail camera, that reaches a speed of 55km/per hour, flycams that float above the track and high speeds slowmotions shall increase engagement of the tv-viewer,’ reports the NOS.

International broadcasters Total number tv-audience in Europe

TV-Sound cables 83 km

crew 300

358 million ECH Zürich 2014

11.6 million

1,677 24

Total amount tv-hours in Europe

live highlights deferred programma's

1:00

Average audience per minute in Europe

2.5 million

Germany

2.5 million

France

2 million

United Kingdom

158 million ECH Helsinki 2012

COMMUNICATE CITY DRESSING In cooperation with 'I AMsterdam', the organisers will roll out a large-scale city dressing campaign.

Advertising on trams, decorated buildings, bus shelter advertising, banners and flags will dominate the street scene. Anyone walking around Amsterdam will know what is going on.

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PROGRAMME SUBJECT TO CHANGE DAY 1 WEDNESDAY - 6 JULY

DAY 2 THURSDAY - 7 JULY

DAY 3 FRIDAY - 8 JULY

*Location: Museum Square

DAY 4 SATURDAY - 9 JULY

DAY 5 SUNDAY - 10 JULY

SESSION 1 (10:45 - 14:30)

SESSION 3 (10:00 - 13:40)

SESSION 5 (12:15 - 14:30)

SESSION 7 (13:00 - 16:00)

SESSION 9 HALF MARATHON

Decathlon M: 100m, Long Jump, Shot Put

Decathlon M: 110m Hurdles, Discus Throw, Pole Vault

Hepathlon W: 100m Hurdles, High Jump

Hepathlon W: Long Jump, Javelin Throw

Qualifications: Hammer Throw M 110m Hurdles M Triple Jump W 400m Hurdles W

Qualifications: Shot Put W High Jump M

09:30 Half Marathon W 09:50 Half Marathon M 11:30 Brooks 10k Champions run (Recreational runners)

Qualifications: Hammer Throw W High Jump W 100m Hurdles W Discus Throw* W 200m W 100m M Long Jump M 400m M + W Finals: Discus Throw IPC* M+W

Qualifications: Pole Vault W Triple Jump M 200m M Javelin Throw* W 100m W Round 1: 800m M

Round 1: 3000m Steeplechase W

Round 1: 4 x 400m M + W Finals: 100m IPC T34 M+W Long Jump IPC M, 800m IPC T54 M 100m IPC T37 M + T43/44 W

SESSION 2 (15:30 - 20:00)

SESSION 4 (16:15 - 20:00)

SESSION 6 (18:05 - 22:00)

SESSION 8 (18:45 - 22:10)

Decathlon M: High Jump, 400m

Decathlon M: Javelin Throw, 1500m

Hepathlon W: Shot Put, 200m

Hepathlon W: 800m

Qualifications: Javelin Throw* M 400m Hurdles M Pole Vault M Long Jump W Shot Put W

Qualifications: Discus Throw* M Round 1: 1500m M

Round 1: 1500m W

Round 1: 4 x 100m M + W

Semi-Finals: 400m Hurdles M 400m M + W 100m Hurdles W 100m M 800m W

Semi-Finals: 800m M 200m M 100m W

Semi-Finals: 110m Hurdles M 400m Hurdles W

Round 1: 3000m Steeplechase M 800m W Semi-Finals: 200m W Finals: 10.000m W

Finals: Shot Put W High Jump W Long Jump M 100m Hurdles W Javelin Throw M 200m W 100m M

Finals: Pole Vault M Long Jump W 400m Hurdles M 400m M + W Hamer Throw W 200m M 10.000m M 3000m Steeplechase M 100m W Discus Throw W

Finals: Javelin Throw W Triple Jump M Pole Vault W Discus Throw M 5000m W 110 Hurdles M 800m W 1500m M

SESSION 10 (17:00 - 19:00) Finals: High Jump M 400m Hurdles W Hammer Throw M 3000m Steeplechase W Triple Jump W Shot Put M 4 x 100m W 1500m W 4 x 100m M 5000m M 800m M 4 x 400m M + W

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WHAT CAN WE OFFER? The European Athletics Championships offer a wide range of sponsoring options. But it is also a wonderful sports event to visit with guests or business relations. A variety of arrangements have been compiled to make that visit unforgettable.

SPONSORING & HOSPITALITY Dutch athletics is experiencing a wonderful period of growth.

Becoming a partner or sponsor of the 2016 European Athletics Championships means helping the Netherlands keep moving and be a part of a success story.

SPONSORS Sponsor packages are an excellent way for companies to gain national and international exposure, while also offering a memorable way to welcome business relations. Vitality partners can also help contribute to encouraging the Netherlands to exercise more and make healthy lifestyle choices.

HOSPITALITY The sponsor packages and hospitality arrangements can also be combined with athletic programmes in the run-up to the European Athletics Championships or during the event.

So you can also participate in the event, instead of just watching from the sidelines! And when you want to watch, you and your guests will have the best view of the action from the Olympic Stadium VIP stands.

The hospitality areas are in luxurious tents located immediately adjacent to the stadium, in special VIP boats moored next to the stadium and in the Oyster Club, which will be rechristened as the 'European Athletics Lounge’ for the event. Business tickets will allow you to use the business lounge, but you may also rent one of the exclusive hospitality areas, with separate catering facilities, the possibility to host seminars or arrange pre- and post-game commentary by an expert or a top athlete.

For example: surprise your guests with a visit and expert commentary by Olympic champion Ellen van Langen.

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NATIONAL PARTNER €275.000,The National Partner package consists of: €150.000,Basic rights for the European Athletics package (see page 31) €75.000,Running package - 500 start tickets for the mass run on Sunday (Brooks 10k Champions run) - 200 start tickets for the other recreational runs (kids/business/fun run) - Access to the special European Athletics Championships ‘Run to The Start’ running course - Access to the stadium, including catering for all participants - 100 tickets for the kids programme on Sunday - Sports day and clinics for employees/clients at a location to be determined €50.000,Choice of sponsor domain (required) Multimedia platform (such as second screen)

€50.000

Volunteers/Crew Café

€50.000

Kids run naming rights

€50.000

Business run naming rights

€50.000

Fun run naming rights

€50.000

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NATIONAL PARTNER BASIC RIGHTS - Product exclusivity - Entitlement to use the title ‘National Partner’ - Entitlement to use composite logo - 5 signs in the Olympic Stadium (6.0m x 1.2m) - 5 signs in the warming-up area (4.0m x 1.0m) - 8 positions with logo along the Half Marathon course - Logo on composite signs at all locations - Logo on all communications and in media campaign - Prominent position of logo on media wall and backdrop - 1/1 page full-colour in programme booklet - Credits on sponsor page in programme booklet - Commercial or other messages (30 seconds) on video screen before or after each session - Prominent position of logo on website, with hyperlink - Visibility of logo in and around VIP area (backdrop entrance sign) - 270 VIP arrangements (30 tickets per session) - 270 stadium seating tickets (30 tickets per session) - 25% discount on purchase of additional tickets - Presentation of 1 gift with logo to athletes, guests and media - Entitlement to distribute press releases and materials to accredited media - Stand (18m2) during event - Entitlement to sampling during event* - Entitlement to sale and/or distribution of premiums and give-aways* - Entitlement to organise your own activities and events during the European Athletics Championships* *subject to EA approval and guidelines

31

NATIONAL SPONSOR €75.000,The National Sponsor package consists of: - Product/service exclusivity - Entitlement to use the title ‘National Sponsor’ - Entitlement to use composite logo - 2 signs in the Olympic Stadium (6.0m x 1.2m) - 4 positions with logo along the Half Marathon course - Logo on composite signs at all locations - Logo on sponsor page or banner in all printed materials for the event - 1/2 page full-colour in programme booklet - Position on website, with hyperlink - 90 VIP arrangements (10 tickets per session) - 90 stadium seating tickets (10 tickets per session) - 10% discount on purchase of additional tickets - Presentation of 1 gift with logo to athletes, guests and media - Entitlement to distribute press releases and materials to accredited media - Stand (12m2) during event - Entitlement to sampling during event* - Entitlement to sale and/or distribution of premiums and give-aways* - 100 start tickets for the mass run on Sunday (Brooks 10k Champions run) - 30 start tickets for the other recreational runs (kids/business/fun run) - Access to the special European Athletics Championships ‘Run to The Start’ running course *subject to EA approval and guidelines

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NATIONAL SUPPLIER €25.000,The National Supplier package consists of: - Product/service exclusivity - Entitlement to use the title ‘National Supplier’ - Entitlement to use composite logo - 1 non-televised sign in the Olympic Stadium (6.0m x 1.0m) - Logo on composite signs at all locations - 1/2 page full-colour in programme book - Position on website, with hyperlink - 27 VIP arrangements (3 tickets per session) - 27 stadium seating tickets (3 tickets per session) - 10% discount on purchase of additional tickets - Stand (12m2) during event - 25 start tickets for the mass run on Sunday (Brooks 10k Champions run) - 10 start tickets for the other recreational runs (kids/business/fun run)

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HOSPITALITY PACKAGE VIP HOSPITALITY PACKAGE 1 Morning sessions (6-9 july) • Eight VIP tickets per session, 32 VIP tickets total • Reserved seats at the VIP stands • Entrance European Athletics Lounge • Includes food & beverage Total costs €3.500,- (excl VAT)

VIP HOSPITALITY PACKAGE 2 Finals sessions (6-10 july) • Eight VIP tickets per session, 40 VIP tickets total • Reserved seats at the VIP stands • Entrance European Athletics Lounge • Includes food & beverage Total costs €6.250,- (excl VAT)

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BROOKS 10K CHAMPIONS RUN PACKAGE BUSINESS RUN PACKAGE Exclusive preparation programme • Ten entry bibs for the Brooks 10K Champions Run • Includes time registration • Own start section Business Run • Access to ECH Runninghome before and after the Brooks 10K Champions Run (incl. VIP catering) • Part of the Business Run is a business competition.

Whereby the times of the best five runners will apply for the Business rankings.

BROOKS RUNNING T-SHIRT As proud sponsor of the European Athletics Championships Amsterdam 2016 and the Brooks 10k Champions Run, Brooks will be offering all 25.000 participants a custom designed technical running T-shirt.

Your T-shirt will be sent, together with your starting number, to your preferred address.

* Brooks offers all contests a functional Brooks running shirt.

Total costs €1.500,- (excl VAT)

10K CHAMPIONS RUN 2016

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PRICES INDIVIDUAL TICKETS VIP* excl VAT € 125,€ 175,-

Public day and session tickets € 10,€ 15,€ 20,-

VIP

INTERNATIONAL WEEK PASS

Day 1 - Wednesday 6 july 2016 Day 1 - Wednesday 6 July 2016 Day 1 - Wednesday 6 July 2016

Morning session Final session Day pass

Day 2 - Thursday 7 July 2016 Day 2 - Thursday 7 July 2016 Day 2 - Thursday 7 July 2016

Morning session Final session Day pass

€ 125,€ 175,-

€ 10,€ 30,€ 35,-

Day 3 - Friday 8 July 2016 Day 3 - Friday 8 July 2016 Day 3 - Friday 8 July 2016

Morning session Final session Day pass

€ 125,€ 175,-

€ 10,€ 30,€ 35,-

Day 4 - Saturday 9 July 2016 Day 4 - Saturday 9 July 2016 Day 4 - Saturday 9 July 2016 Day 5 - Sunday 10 July 2016

Morning session Final session Day pass Final session

WEEK PASSES Public week pass uncovered Public week pass covered International week pass covered

€ 125,€ 175,€ 175,-

€ 15,€ 30,€ 40,€ 30,-

PUBLIC DAY AND SESSION TICKET PUBLIC WEEK PASS UNCOVERED PUBLIC WEEK PASS COVERED

N

L

M

K

J

I

HOME STRETCH

O

H

SHOT PUT

P

G

HIGH JUMP SHOT PUT JAVELIN THROW

JAVELIN THROW

Q

F

POLE VAULT

HIGH JUMP

DISCUS/HAMMER THROW

-

(Includes Amsterdam City Card and free use of public transport)

€ 250,€ 500,€ 750,-

R S

E T

LONG/TRIPLE JUMP

A

B

C

D

* Included in the VIP-ticket: covered seats on the VIP stands, access to VIP-hospitality, food & beverage Above prices are per person and per session on given day(s) 37

STANDS €3.500,- / €4.500,In the vicinity of the Olympic Stadium, visitors can find the hospitality areas, but there will also be facilities for relaxation and entertainment in the market square. For entrepreneurs, this is the ideal location to promote and sell their brand and/or products.

Stands are included in some of the sponsorship packages, but they are also available for rent separately.

The prices for stands at the European Athletics Championships are €3.500 for 4x4m or €4.500 for 5x5m (excl BTW).

This price includes the following: - Uniform tent - Floor (unfinished) - Electrical supply - Fascia, lettering with company name - 1 parking ticket per day - 10 tickets to session of your choice

VISIT AND EXPERIENCE THE EUROPEAN ATHLETICS CHAMPIONSHIPS WITH YOUR EMPLOYEES Visit the European Athletics Championships with employees. Special sections have been set aside in the stadium to allow large groups to sit together. You can also combine your visit to the event with participation in the Business Run, supplemented with a training session under expert supervision and motivational encouragement.

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This brochure gives an overview of sponsor and hospitality opportunities at the 2016 European Athletics Championships. Custom packages can also be compiled to meet you or your organisation's individual needs.

For further information please contact: Doron Zarr doron@tigsports.nl TIG Sports Valschermkade 30 1059 CD Amsterdam Tel: (+31) 20 570 9060 www.tigsports.nl

Š EC Athletics Amsterdam 2016

INTERNATIONAL PARTNERS

NATIONAL PARTNER

NATIONAL SUPPLIERS

NATIONAL SPONSOR

HOST INSTITUTIONS

SOCIAL PARTNER

MEDIA PARTNER

HOST BROADCASTER