GOLF
EVENTS & COMMUNICATION
VOOR HET BEDRIJFSLEVEN BIEDT HET KLM OPEN DE PERFECTE SETTING OM GASTEN TE ONTVANGEN. ZIJ GENIETEN VAN TOPGOLF EN WORDEN ONTVANGEN IN DE BUSINESS LOUNGES OF IN EEN VAN DE ANDERE EXCLUSIEVE RUIMTES, WAAR HET HEN AAN NIETS ONTBREEKT.
GOLF KLM OPEN | 1
FOREWORD TIG SPORTS & GOLF
F
or more than a decade, TIG Sports has been active in the game of golf. We started in 2004, under the name ‘This is golf’, as a promoter of the biggest golf event of the Netherlands, the KLM Open. From the beginning it has been our ambition to attract a wider audience for golf and golf events and to bring the fans closer to the players. The Deloitte Ladies Open has been part of our portfolio since 2004, and in 2010 we added the Dutch Senior Open. TIG Sports has become a sports marketing agency, unique in its kind. We specialise in creating, innovating and organising major international sports events. Nowadays we are involved in a variety of sports, including beach volleyball, field hockey, rowing, short track and sailing. We have operated under the name TIG Sports since 2011; fitting for a multi-sports company with specialists in marketing, project management, creation, PR, online and offline communications and sales. However, the game of golf is part of TIG Sports’ DNA. The KLM Open, the Deloitte Ladies Open and the Dutch Senior Open have become annual highlights on the sporting calendars in the Netherlands. Not only are we active in the highest level of sport in the game of golf, we also organise business events. These corporate events can be organised for the activation of sponsorships, but they are also set up for personnel and clients. TIG Sports organises full-service golf days at the most beautiful golf courses in the Netherlands, we are also very experienced with a long list of other sports.
GOLF FOREWORD | 5
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‘A DREAM CAME TRUE WHEN I WON THE KLM OPEN. I SET WONDERFUL OTHER GOALS FOR MYSELF IN THE FUTURE, BUT I FOREVER ASSOCIATE THIS TITLE WITH AN INDESCRIBABLE FEELING.” JOOST LUITEN
KLM OPEN The KLM Open means four days of top-level sports in a beautiful setting. The best European golfers compete for one of the oldest trophies in Dutch sport, at one of the most beautiful golf courses in our country.
KLM OPEN
I
n terms of visitor numbers, prize money and media attention the KLM Open is one of the largest sporting events in the Netherlands. Each year more than 50,000 golf and other sport fans visit the tournament. The KLM Open is broadcasted worldwide in over one hundred countries. The KLM Open is more than just a great sports tournament, when it comes to hospitality and event experience, it is the premier event on the sporting calendar in the Netherlands. The tournament serves as a benchmark for events in many other sports.
KLM OPEN IN THE UPCOMING YEARS 2015 De Kennemer 2016 The Dutch 2017 The Dutch 2018 The Dutch
THE KLM OPEN IS A CLASSIC EVENT ON THE INTERNATIONAL GOLF CALENDAR. THE TOURNAMENT THAT STARTED AS THE DUTCH OPEN IN 1912 IS ONE OF THE OLDEST TOURNAMENTS OF THE EUROPEAN TOUR. PAST WINNERS’ NAMES ARE FEATURED ON AN HONOURS LIST, INCLUDING BIG NAMES SUCH AS SEVE BALLESTEROS, BERNHARD LANGER, MIGUEL ÁNGEL JIMÉNEZ AND COLIN MONTGOMERIE, ALL OF WHICH PARTICIPATED IN THE TOURNAMENT.
PRIZE MONEY 1st €300.000 2nd €200.000 3rd €112.680 4th €90.000 5th €76.320
Total €1.800.000
- LIVE ON SPORT1 - NOS LIVE REPORT ON WEEKENDS - 50.000 VISITORS - 14.000M2 HOSPITALITY - 45 STANDS - TV EXPOSURE IN 112 COUNTRIES GOLF KLM OPEN | 9
HOSPITALITY KLM OPEN
F
or companies, the KLM Open is the perfect place to receive guests and to experience a special day together. They enjoy top-level golf and are welcomed into one of the exclusive areas where they receive only the very best hospitality. Choose from one of the hospitality packages, or ask for a tailor made package that meets your needs.
KLM HAS BEEN THE OFFICIAL NAME SPONSOR OF THE TOURNAMENT SINCE 2004. AS WELL AS KLM, DELOITTE AND ABN AMRO ARE PARTNERS THAT ALSO SUPPORT THE TOURNAMENT. INTERNATIONAL COMPANIES LIKE BMW, WARSTEINER AND RICOH ARE ALSO SPONSORS OF THE EVENT.
VIP LOUNGES The KLM Open offers plenty of opportunities for business gatherings. For example, you can opt for an exclusive lounge, which is only accessible to you and your guests. These lounges can be booked for one or more days during the tournament. Enjoy the KLM Open from your own lounge and welcome your customers, colleagues or friends in style. Another option is to reserve separate VIP tickets to the TIG Sports business lounge. Lunch and snacks are included with VIP Tickets. TV screens in the lounge will show live coverage of the tournament throughout the day.
PRO-AM’S In the days prior to the start of the KLM Open, it is possible to experience what it would be like to play golf like a pro. During the Pro-Ams on Tuesday and Wednesday, tour pros play the tournament course with three amateurs, usually guests of the sponsors. The amateur players experience a full-service golf day on the perfectly groomed tournament course. The Tuesday Pro-Am contains nine holes, whereas the Pro-Am on Wednesday contains 18 holes. Both are followed by a social gathering and dinner with an awards ceremony.
MEDIA EXPOSURE
All participants will receive a reminder of the day. Regardless of the outcome of the match, for amateur golfers it is a unique experience to play golf together with a pro of the European tour on the golf course where the KLM Open is being held later that week.
KLM OPEN HAS BECOME AN IMPORTANT PLATFORM FOR KNOWLEDGE. EVERY YEAR, MANY EDUCATIONAL SEMINARS WITH PROMINENT SPEAKERS FROM BUSINESS, POLITICS, SCIENCE AND SPORTS ARE HELD DURING THE TOURNAMENT. AT KLM OPEN ALL THE NECESSARY FACILITIES FOR GIVING PRESENTATIONS FOR GROUPS UP TO 250 PEOPLE ARE AVAILABLE.
Each year, The KLM Open creates a wide outreach through advertising, media partnerships, free publicity and cleverly scheduled communication moments. • Four days live on Sport1 • Live report finals weekend at NOS • Items in NOS Sportjournaal • TV-coverage in 112 countries • Coverage in countrywide newspapers • Unique visitors klmopen.nl: 136.000 • Facebook-likes: 27.000 • Twitter-followers: 6.051 • Reach via social media: 2.000.000 • Downloads KLM Open app: 12.068 • Mediapartnership with de Telegraaf, Interbest Outdoor Media, golf.nl en the Financieel Dagblad
CHARITY CHALLENGE The KLM Open lasts for four days, but the tournament week begins on the Saturday prior to the event with the Charity Challenge. This particular charity day is the traditional kick-off of the ’KLM Open-week’. The input of participating companies will fully contribute to all donations. Each year many leading figures from the world of sports, television and entertainment take part. By their selfless commitment they are responsible for the publicity that the charities receive. In 2014 a whopping 58,000 euros and a financial contribution was raised for UNICEF.
WINNERS KLM OPEN 2014 - PAUL CASEY 2013 - JOOST LUITEN 2012 - PETER HANSON 201 1 - SIMON DYSON 2010 - MARTIN KAYMER GOLF KLM OPEN | 11
SPONSORING KLM OPEN
T
he KLM Open offers a diverse range of sponsorship opportunities. By becoming a partner of the KLM Open, companies benefit from the many opportunities for brand exposure. Business associates are welcomed in VIP lounges and as a sponsor, you have the opportunity to play golf together during the Pro-Am days before the KLM Open. Boarding on the course ensures maximum publicity on Sport1, NOS and internationally. In terms of visitors and media-attention KLM Open is one of the largest sporting events in the Netherlands.
TOTAL MEDIA VALUE KLM OPEN: $ 67.437.484 TV COVERAGE WORLDWIDE: 2148
UUR
TOTAL HOUSEHOLD REACH IN EUROPE: 61.054.275
DURING THE KLM OPEN, NUMEROUS SIDE EVENTS ARE ORGANISED. VISITORS CAN TAKE A TOUR GUIDED BY ‘FLIGHT MARSHALS’. PLAYING GOLF IS POSSIBLE IN THE GOLF ACADEMY, WITH FREE LESSONS FOR PLAYERS OF ALL LEVELS. AFTER THE COMPETITION DAYS THERE ARE SOCIAL GATHERINGS IN THE KLM OPEN VILLAGE, SPECTACULAR TRICK SHOWS AND GOLF BY NIGHT. AN ANNUAL HIGHLIGHT IS THE PARTY ON FRIDAY.
KLM OPEN VILLAGE KLM Open village offers golf and sport fans the ultimate experience in sports, entertainment and lifestyle. In the village there are small dining facilities, lively bars and relaxed seating areas. The KLM Open expo can also be found in the village. With over 45 exhibitors in the field of golf, fashion, lifestyle, travel, holiday and more, this is the largest golf expo in the Netherlands. During the four days, approximately 50,000 people visit the expo. There is no better way to reach this target group and to promote your product.
KLM OPEN RADIO Each day during the KLM Open, a radio channel broadcasts the event from 10am - 6pm. Golf fans won’t miss a single moment of the KLM Open thanks to live reports from the golf course and interviews with Dutch players and other leading figures. In Zandvoort and surroundings ‘Sport1 KLM Open’ is broadcasted via FM radio. In 2014, 40.000 people worldwide listened to the live stream on the website and the KLM Open app. Sponsors of the KLM Open are mentioned during commercials or they may adopt specific sections such as the leader board update or the highlights of the day.
SPONSORING HOLES The KLM Open is broadcasted worldwide in over one hundred countries and attracts millions of television viewers. In the Netherlands, the tournament will be broadcast live during all four days on Sport1. The NOS broadcasts the tournament live on television on Saturday and Sunday and also broadcasts a daily extensive summary on the sport news. In 2013, 350.000 people tuned in to watch the victory of Joost Luiten. Sponsoring one of the holes with boarding on the course is an effective way to publicise and to generate exposure and brand awareness. A hole-in-one prize has an extra attention value. Special, exclusive or spectacular prizes can count on a lot of recognition. For example, for several years BMW makes an exclusive car-model available for the first player to hit a hole-in-one at the BMW hole. In 2014 a sensational prize could be won with a hole-in-one on hole 15; a space journey worth 100.000 euros. On the last day of the tournament, the prize was actually won. This unique prize could count on media coverage worldwide, from the Volkskrant to CNN.
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‘PLAYING ON THE HIGHEST LEVEL FOR
THE HOME CROWD IS A HIGHLIGHT OF MY SEASON. IN THE NETHERLANDS I ALWAYS WANT TO PERFORM THE BEST I CAN. CHRISTEL BOELJON
DELOITTE LADIES OPEN Since 2004, the Netherlands annually hosts a tournament of the Ladies European Tour. Since then, the tournament has become one of the leading golf tournaments for women in Europe.
DELOITTE LADIES OPEN
I
n recent years, the tournament has been organised at the Kennemer Golf & Country Club, the Eindhovensche golf, golf club Broekpolder and since 2013, at The International. The International, is located near Schiphol Airport, Amsterdam, on the South axis, which makes it even more interesting for business. Title sponsor of the tournament is Deloitte; KLM and ABN AMRO are partners of the event.
In the past few years, there has been an increase in the popularity of women’s golf, and consequently a rise in interest for the Deloitte Ladies Open. The event is extremely popular amongst golf enthusiasts. It is an excellent opportunity to see the best female golf professionals from Europe in action. The Dutch players are some of the best in Europe. Christel Boeljon is an ambassador of the Deloitte Ladies Open.
WINNERS DELOITTE LADIES OPEN 2014 - KYLIE WALKER 2013 - HOLLY CLYBURN 2012 - CARLOTA CIGANDA 201 1 - MELISSA REID 2010 - FLORENTYNA PARKER
PRIZE MONEY 1st €37.500 2nd €25.350 3rd €17.850 4th €14.150 5th €10.275
Total €250,000
HOSPITALITY
PRO-AM
MEDIA EXPOSURE
During the Deloitte Ladies Open, players, sponsors and their guests are welcomed at The International’s clubhouse. The Ladies European Tour distinguishes itself by its accessible nature and relaxed atmosphere. The players are friendly and approachable.
On the days prior the start of the tournament, amateur golfers will play together with professionals of the Ladies European Tour in the Pro-Am.
Cooperating with media partners, and organisations in PR, maximum exposure is generated for the Deloitte Ladies Open.
The clubhouse offers a superb view of the golf course. Groups are welcome in the stylish meeting & dining rooms. Chef Martijn Heeg is responsible for high standard catering.
As with the KLM Open, the Pro-Am offers a perfect opportunity to invite your business associates. Participants are warmly welcomed and enjoy a relaxing day in an exclusive environment. It is a unique experience to meet professional golfers at a personal level while playing golf on an exquisite golf course at the same time. Afterwards both pros and amateurs attend the social gathering and dinner. All participants will receive a special gift.
Collaborations with BNR Newsradio, newspaper ‘Het Financieele Dagblad’, golf platform golf.nl and Interbest provide media coverage and visibility among golfers and the general public. Usage of social media channels creates familiarity and personal experience in regards to the Deloitte Ladies Open. The various stakeholders of the tournament are heavily involved in online activities.
GOLF DELOITTE LADIES OPEN | 17
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‘THE FRIENDLY ATMOSPHERE CREATED BY A
PROFESSIONAL ORGANISATION IS WHAT MAKES THE SENIOR DUTCH OPEN SPECIAL. THIS IS WHAT SENIOR GOLF IS ALL ABOUT. IAN WOOSNAM
DUTCH SENIOR OPEN For networking on a high level, the Dutch Senior Open is the perfect place. The tournament offers the ultimate form of client treatment. Guests or sponsors play side by side with golf legends on one of the most beautiful courses in the Netherlands.
DUTCH SENIOR OPEN
T
he Dutch Senior Open is part of the European Senior Tour for professionals age 50 and up. During the Dutch Senior Open you will see former Ryder Cup players, major winners and many other top dogs of the European tour in action. The Pro-Am format, in which the Senior Open takes place, is unique. The Dutch Senior Open is the only tournament on the European Senior Tour in which professionals are linked to an amateur player. For two days the participants in the Pro-Am experience what it is like to play golf as a tour professional.
PRIZE MONEY
WINNERS SENIOR OPEN 2014 - IAN WOOSNAM 2013 - SIMON BROWN 2012 - MASSY KURAMOTO 201 1 - DES SMYTH 2010 - GEORGE RYALL
1e €30.475 2e €20.300 3e €14.750 4e € 11.375 5e €9.500
Total €200.000
CLIENT TREATMENT Amateur players are given the opportunity to participate in the Senior Open two out of three days, joined by a tour professional. Participating in an official tournament of the European Senior Tour is a priceless experience for every golfer. Not only is playing a tournament with renowned pros a special experience, The Dutch Senior Open’s small scale makes the client treatment at the highest possible level. For two days, amateur golfers are able to feel like a professional golfer. They stay in the same hotel as the pros, they may use the courtesy car service to go to the course, they get to prepare on the driving range between the professionals and they will have a caddy. Live scoring of the Pro-Am can be followed on the European Senior Tour website. The International clubhouse is also fully equipped. The participants are welcome here throughout the day for exclusive catering. Before and after the game, it is possible to use the extensive spa and fitness facilities. Every year there is room for up to sixty amateur participants. Regardless of the outcome, the lucky participants will have an unforgettable experience.
DURING THE SENIOR TOUR, FORMER WORLD CHAMPIONS, FORMER MAJOR WINNERS AND RYDER CUP CAPTAINS SHOW THAT THEY STILL MASTER THE GAME OF GOLF. GOLF LEGENDS LIKE COLIN MONTGOMERIE, BERNHARD LANGER, SAM TORRANCE AND IAN WOOSNAM ARE JUST AS PASSIONATE AS THEY ALWAYS WERE.
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MEDIA & COMMUNICATION As of 2015, TIG Sports and the Dutch Golf Federation (NGF) join forces for a new media platform. The golf platform consists of a website: golf.nl, the free magazine GOLF.NL WEEKLY and a biannual magazine GOLF.NL.
GOLF.NL (ONLINE)
G
olf.nl is an online platform for golfers. An appealing mix of text, photography and video tailored to the new ways of reading, watching and sharing media. For active golfers as well as the prospect golfer, this is the place for the latest news about golf; everything about the courses, materials and events. In one glance active golfers will know where they can play golf, take golf lessons and arrange golfing holidays.
TEAM The team that is responsible for making the platform possible consists of 9 experienced professionals. The editorial staff consists of three editors, a managing editor and an editor-in-chief. A designer, a video editor and two people that focus on sales reinforce them. Due to this internal team, a strong group has been formed that ensures powerful and innovative communication in the field of golf.
35.000 150.000 375.000
GOLF.NL E-NEWSLETTER SUBSCRIBERS UNIQUE MONTHLY VISITORS MONTHLY PAGE VIEWS
GOLF.NL WEEKLY
GOLF.NL (MAGAZINE)
S
G
ame trusted name, brand new look. Since 2005, GOLF.NL WEEKLY has become a strong brand in the golf world. Throughout the year, the free weekly newspaper is published 35 times and distributed to 300 golfing locations in the Netherlands and it can also be read online. GOLF.NL WEEKLY is well informed about the latest developments at home and abroad. The newspaper is full of interesting content including interviews with leading figures in the world of golf, tips from top players and columns by other appealing names. It provides information of current developments with cogent analysis, background reports and in-depth interviews. In GOLF.NL WEEKLY active golfers can read about course reviews, material testing and national golf competitions.
w e e k l y
01
2 9 / 0 3 - 0 4 / 0 4 2 0 1 5
OLF.NL is a magazine on glossy paper with a luxurious cover in a handy format with a collectable feel. The magazine is published twice a year, containing 144 pages and is sent to 240.000 households registered with the NGF. The format is based on the pillars of championship golf, course reviews, golf tips, travel, equipment, human interest, instructions and lifestyle. With a contents page, beautiful photography and an uncluttered layout the magazine feels alluring and complete.
240.000 380.000
PRINTS PER ISSUE REACH
• AB1 20 - 65 years • Men and women • Highly educated, higher management in business, liberal professions, active, sporty, involved in golf
Division of golf players to age and gender Age
dure meters
Pagina 28
71.7% 28.3%
11-20
71.3% 28.7%
21-30
sla de ‘stinger’ van tiger Woods! de golf academie legt uit. Pagina 14
0-10
74.7% 25.3% 74.1% 25.9%
31-40
2015 tour
71% 29%
41-50
het moment
u i t g av e va n d e nederlandse golf federantie
20.000 75.000
ballentest • luiten level par • equipment
PRINTS PER ISSUE REACH (INCL ONLINE)
51-60
65% 35%
61-70
59.7% 40.3% 63.2% 36.8%
71+ Man
Woman
GOLF.NL | 25
â‚Ź
RATES 2015 Prices for the KLM Open, Deloitte Ladies Open, Senior Open, corporate golf days, hospitality packages and golf.nl platform.
KLM OPEN 2015 SPONSOR PACKAGE € 150.000 • Exclusive hospitality unit 100m2 + terrace overlooking the driving range. • The sponsor will pay for the cost for the decoration of the unit and the catering. • One team in the Tuesday and Wednesday Pro-Am with dinner afterwards (a total of 6 guests). • One team in the charity challenge with dinner afterwards (total 3 guests). • One hundred (100) admission vouchers a day per sponsor (total 400). The voucher gives access to the KLM Open and the exclusive hospitality unit of the sponsor during one of the four tournament days. • Five hundred (500) access vouchers per sponsor on behalf of clients. The collected access vouchers will be charged after the end of the tournament including a 30% discount to sponsor. • 10 p1 cards, 50 p2 cards (per day) • Exclusive logo display on billboards of a hole (about 6 billboards on the tee and around the hole). Logo display during the tournament is exclusively reserved for the partners and sponsors of the KLM Open. • One 1/1 ad in the GOLF.NLl Weekly. • One 1/1 ad in the magazine GOLF.NL. • Sponsor has the right to use the ascription ‘Sponsor of the KLM Open’ in its communication. • 1/1 Advertisement in the official programme of the KLM Open. • Three flags in the flag parade. • Logo display in daily report and on website. • The cost of production of the billboards and flags are on behalf of the sponsor.
HOSPITALITY LOUNGE € 15.000
STAND KLM OPEN EXPO
• One day hospitality lounge (+/- 100 m2)
€ 4.500 - 4 x 3m Including 4 staff badges 20 admission vouchers
• Terrace overlooking the driving range • 125 VIP lounge tickets • 65 VIP parking tickets • 2 staff badges • Furniture and catering are not included
€ 6.500 - 6 x 3m Including 5 staff badges 30 admission vouchers
€ 8.500 - 8 x 3m Including 6 staff badges 40 admission vouchers
PRO-AM FLIGHT € 6.500
The following elements are included: • Carpeting • Cream white upholstered wooden walls • Fascia board with company name
One team in the 9-hole Pro-Am on Tuesday, September 8th, followed by a three-course dinner. A team consists of one professional golfer and three guests.
• Lighting by means of three spots
INDIVIDUAL VIP TICKETS € 250 VIP tickets give access to the TIG Sports business lounge. This lounge has been created for a number of companies who wish to welcome their business assocaites in a tastefully decorated hospitality lounge. Your guests will receive a VIP wristband and are allowed in the business lounge throughout the day overlooking the driving range. The lounge is open from 9 am to 7 pm and throughout the day, Maison van den Boer will provide high level catering.
ADVERTISEMENT PROGRAMME BOOKLET € 5.000 One 1/1 ad in the official programme book of the KLM Open (35.000 prints)
• One flow point of 220 volts
RADIO SPOTS € 3.500 - 10.000 listeners daily - 10 hours radio daily - 2x per hour radio spot GOLF RATES 2015 | 29
DELOITTE LADIES OPEN 2015 SPONSOR PACKAGE € 25.000
• Two teams in the Wednesday afternoon Pro-Am with dinner afterwards (a total of 6 guests). • One teams in the Thursday Pro-Am with dinner afterwards (a total of 3 guests). • Twenty five (25) VIP tickets on the sponsor name. One VIP ticket gives access to one of the three Deloitte Ladies Open tournament days and Sponsor lounge. (incl catering) • One hundred and fifty (150) admission vouchers a day per sponsor. The voucher gives access to one of the three Deloitte Ladies Open tournament days. • Parking is free of charge on the general parking terrain. Sponsor will receive two parking vouchers for the VIP terrain per tournament day. • One exclusive boarding (around 6 boards on the tee and around the hole). Logo display during the tournament is exclusively reserved for the partners and sponsors of the Deloitte Ladies Open. • Two 1/1 ads in the GOLF.NL Weekly. • Sponsor has the right to use the ascription ‘Sponsor of the Deloitte Ladies Open’ in its communication. • 1/1 Advertisement in the official programme of the Deloitte Ladies Open. • Three flags in the flag parade. • The cost of production of the boarding and flags are on behalf of the sponsor.
VIP PACKAGE € 4.950
STAND EXPO
INDIVIDUAL VIP TICKETS € 150
• One team in the Pro-Am, followed by a lunch or diner. One team consists of a professional and 3 guests.
€ 2.000 - 3 x 3m Including 4 staff badges 10 admission vouchers
VIP tickets give access to the clubhouse of The International. Your guests are welcome here all day to enjoy culinary delights and a stunning view overlooking the course.
• Ten (10) VIP-tickets. One VIP ticket gives access to the clubhouse of The International and is inclusive of food & beverage.
PRO-AM FLIGHT € 4.000
€ 2.500 - 4 x 4m Including 5 staff badges 15 admission vouchers
€ 3.000 - 5 x 5m Including 6 staff badges 20 admission vouchers
The following elements are included: One team in the Pro-Am, followed by a three-course dinner. A team consists of one professional golfer and three guests.
ADVERTISEMENT PROGRAMME BOOKLET € 2.500
• Carpeting
One 1/1 ad in the offical programme booklet of the Deloitte Ladies Open.
• Fascia board with company name
(5.000 prints)
• Lighting by means of three spots • One flow point of 220 volts
GOLF RATES 2015 | 31
SENIOR OPEN 2015 SPONSOR PACKAGE € 30.000
• Two teams in the Thursday Pro-Am with dinner afterwards (a total of 6 guests). • Twenty five (25) VIP tickets on the sponsor name. One VIP ticket gives access to The International clubhouse on one of the three tournament days and is inclusive of food and beverage. • Two spots in the Senior Open on Friday and Saturday. • Parking is free of charge on the general parking terrain. Sponsor will receive two parking vouchers for the VIP terrain per tournament day. • One exclusive boarding (around 6 boards on the tee and around the hole). Logo display during the tournament is exclusively reserved for the partners and sponsors of the Senior Open. • Two 1/1 ads in the GOLF.NL Weekly. • Sponsor has the right to use the ascription ‘Sponsor of the Senior Open’ in its communication . • 1/1 Advertisement in the official programme of the Senior Open. • Three flags in the flag parade. • The cost of production of the boarding and flags are on behalf of the sponsor.
VIP PACKAGE € 4.950
INDIVIDUAL VIP TICKETS € 150
• One team in the Pro-Am, followed by a lunch or diner. One team consists of a professional and 3 guests.
VIP tickets give access to the clubhouse of The International. Your guests are welcome here all day to enjoy culinary delights and a stunning view overlooking the course.
• Ten (10) VIP-tickets. One VIP ticket gives access to the clubhouse of The International and is inclusive of food & beverage.
PRO-AM FLIGHT € 4.000
PLAYING SPOT € 7.500
One team in the Pro-Am, followed by a three-course dinner.
One playing spot in the Dutch Senior Open.
A team consists of one professional golfer and three guests.
You partake in the tournament. You will form a team together with a professional and play the first two days.
GOLF RATES 2015 | 33
CORPORATE GOLF DAYS 2015 TIG Sports arranges custom-made golf days for various companies on the most beautiful courses in Netherlands, also on the courses of the ‘old 9’. We prepare the entire day and make sure you can focus on entertaining your guests while we take care of the rest. From making reservations for the course to the arrangement of catering, reception, making the starting lists, arranging the prizes and coordinating the referees. In order to make it extra special for your guests it is, for example, also possible to let leading golf professionals play along during the golf day. VPAR TIG Sports has the license in the Netherlands for the VPAR system. This golf scoring system adds an extra dimension to the day: every flight gets an iPhone in which the score is entered after each hole. A leader board is shown on the screen so that everyone is able to track their score. This way, the experience is more intense and the teams are encouraged to achieve a better score to end up higher in the rankings. Please contact us for discussing the various options.
TIG SPORTS BUSINESS CLUB 2015 The business club of TIG Sports was founded in 2008, with the goal of offering hospitality on a variety of golf tournaments and bringing together companies and their business partners. Members of the business club are allowed to invite guests in the Pro-Ams of the Deloitte Ladies Open and the KLM Open. They also receive VIP tickets for these events: on the KLM Open these tickets give access to the TIG Sports business lounge and at the Deloitte Ladies Open one is welcome at the clubhouse of The International. To conclude the year, TIG Sports Invitational is organised. This is a golf trip to an exceptional golf destination in Europe where one will be staying in a luxurious hotel for two nights and is allowed to play golf on beautiful golf courses. Each member may assemble a team of four people; all costs are included.
BUSINESS CLUB PACKAGE • Eight (8) VIP tickets per day (32 in total) for the KLM Open • Two (2) Pro-Am flights in the Deloitte Ladies Open • One Pro-Am flight (9 holes) in the KLM Open • One team of 4 people in the TIG Sports Invitational (40-50 people) (complete organised 2 day trip to a beautiful golf destination in Europe) COSTS € 25.000
GOLF CORPORATE | 35
HOSPITALITY PACKAGES 2015 HOSPITALITY PACKAGE A • Two (2) VIP tickets per day (8 total) for the KLM Open • One (1) Pro-Am flight of choice in the Deloitte Ladies Open COSTS € 4.950
HOSPITALITY PACKAGE B • Six (6) VIP tickets per day (24 total) for the KLM Open • One (1) Pro-Am flight in the Deloitte Ladies Open • One (1) Pro-Am flight (9 holes) in the KLM Open COSTS € 13.500
GOLF.NL PLATFORM 2015 GOLF.NL (ONLINE)
GOLF.NL WEEKLY
GOLF.NL (MAGAZINE)
CPM
2/1 page €6.930,1/1 page €3.465,1/2 page €2.018,1/4 page €1.155,1/8 page €577,-
2/1 page €25,000,1/1 page €13.662,1/2 page €9.154,-
Rectangle €25,Leaderboard €25,Floorad €25,Advertorial €25,Billboard €35,Half page €35,-
FIXED PER WEEK Rectangle €1.250,Leaderboard €1.250,Floorad €1.250,Advertorial €2.500,Billboard €1.500,Half page €1.500,-
20%
20%
CUSTOM WORK SPECIAL PUBLICATION (SURCHARGE)
Inserts €32.500,-
KLM Open +40% - 27.500 Prints (incl. distribution at event) Deloitte Ladies Open +20% - 25.000 Prints (incl. distribution at even)
ADVERTORIAL E-Newsletter
PLACING REQUEST Back page Right page Page 2
PLACING REQUEST Back page Right page Page 2
€1.500,-
GOLF RATES 2015 | 37
This brochure gives an overview of the sponsor and hospitality possibilities of various golf events organised by TIG Sports. Custom-made packages are available upon request. For more information, please contact: TIG Sports Valschermkade 30 1059 CD Amsterdam The Netherlands Telephone: (+31) (0)20-5709060 E-mail: info@tigsports.nl www.tigsports.nl