Transavia Grand Slam Beach Volleyball 2013
Content 1. Program per day 2. Venue 3. Number of visitors 4. Television and Radio 5. Press clippings 6. Online activities 7. Online coverage 8. Social media 9. Online advertising 10. Others
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Program Monday June 10, 2013 Monday June 10
What Referee Clinic Flyer activities: Transavia Dance Girls Referee Clinic smart consumer tournament Technical meeting
Location Hotel HQ transavia and city centre The Hague Practical part 2 matches smart City Court Bel Air Hotel
Time 10:00 - 12:30 hrs 10.00 - 17.00 hrs 15:30 - 17:30 hrs 16.00 - 20.00 hrs 20:00:00 hrs
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Program Tuesday 11, 2013 Tuesday June 11 What Qualification matches Press conference Flyer activities: Transavia Dance Girls smart consumer tournament
Location Course 1,2,3,4 VIP Lounge City Centre The Hague smart City Court
Time 11.00 12.00 10.00 16.00
-
18.30 13.00 17.00 20.00
hrs hrs hrs hrs
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Press Conference June 11th • Accredited media: Nr Name
Medium
1
Marjolein
Kronenberg
Omroep Brabant
2 3 4
Hans Ruud Luc
Goedhart Verstraten Wierts
Brabants Dagblad Metro
5
Cilya
van der Kooy
ANP
6 7 8
Marnix Jos Gerrit
Heijboer Hemme Hendriksen
Novum Nieuws AD ANP
9
Henrieke
Hahn
Volleybalkrant.nl
10 Wesley
Roeleveld
Gemeente Den Haag
11 Renske
van der Vegt
Gemeente Den Haag
12 13 14 15
Mooiman Halbmeijer vd Goor Admiraal
Gemeente Den Haag Press Officer Tournament Director Intern TIG Sports
16 Nitaya
Draaisma
Nevobo Communications
17 Maureen
Sluiter
transavia
18 Karen
Kuhlman
transavia
Ronald Ellis Bas Frank
5
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Program Wednesday June 12, 2013 Wednesday 12
What Matches (Day) Function: Bits & Bites The Hague Kids press conference Function: WC 2015 group Autograph session BTH and Bas vd Goor Matches (evening) Function: Dennis van de Laan Group Meet en greet S&M Dennis vd Laan Goup
Location all courses VIP Lounge stage in centre court VIP Lounge stage centre court all courses beach village Vip Lounge
Time 9.00 - 17.00 hrs 15.00 - 18.00 hrs 15.00 - 15.30 hrs 16.00 - 18.00 hrs 16.30 - 17.00 hrs 18.00 - 21.00 hrs 18.00 - 21.00 hrs 21.00 - 22.00 hrs
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Kids Press Conferences (Meet & Greet)
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Program Thursday June 13, 2013 Thursday 13
What Matches (Day) Seminar: group Transavia Fashion show (and Make over group Transavia) Function: Farewell party sales manager Transavia Modeshow Nevobo BBQ and Party Matches (evening)
Location all courts Vip Lounge Beach village Beach village Beach village total venue all courts
Time 9.00 - 17.00 hrs 9.30 - 11.30 hrs 11.30 - 13.00 hrs 14.00 - 19.00 hrs 17.30 - 18.00 hrs 18.00 - 0.00 hrs 18.00 - 21.00 hrs
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Program Friday June 14, 2013 Friday June 14
What Matches (Day) Cool Companies tournament Cool Companies bbq and Party Staff party Transavia TIG Sports 10 year Anniversary Party Fashion Show Matches (evening) Beach Party ( DJ Quintino)
Location all courts beach village + beach life next to venue beach village total venue total venue Feestplein Court 1,2,3 Beach village
Time 9.30 - 17.00 hrs 13.00 - 18.00 hrs 18.00 - 00.00 hrs 18.00 - 00.00 hrs 18.00 - 00.00 hrs 21.00 - 21.30 hrs 19.00 - 21.00 hrs 21.00 - 00.00 hrs
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Program Saturday June 15, 2013 Saturday June 15 What Matches semi finals VIP Program sponsors and partners Matches (evening) Turn up the Beach Pre Party
Location centre court VIP Lounge centre court Feestplein
Time 12.30 11.00 18.00 21.00
17.00 hrs - 00.00 hrs - 21.00 hrs - 00.00 hrs
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Program, Sunday June 16, 2013 Sunday June 16
What Finals VIP Program sponsors and partners Clinic transavia Kids Award ceremony
Location centre court VIP Lounge court 2 and 3 centre court
Time 12.30 11.00 11.30 17.00
-
17.00 19.00 12.30 18.00
hrs hrs hrs hrs
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15
Venue
16
Beach Village
17
VIP Lounge
18
Exhibition boots
19
smart City Court
20
Entertainment
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Number of vistors during the event • • • • • •
Tuesday June 11 (day): 200 Wednesday June 12 (day + evening): 550 Thursday June 13(day + evening): 2200 Friday June 14 (day + evening): 2700 Saturday June 15 (day + evening): 1950 Sunday June 16 (day): 1400
• Smart City Court: +/- 1000 in total • Total: 11.000 visitors
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National TV and Radio 1. 2. 3. 4. 5. 6.
NOS Studio Sports (overview finals) Radio 1 “Langs de lijn� (interviews and overview matches) Radio 538 (commercials 4 weeks) Fresh FM (commercials 5 weeks) RTV West (interview Bas vd Goor and BTH) On board transavia.com ( promotion film)
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Press clippings
Acceptatie.zie.nl, 22-3-2013
Algemeen Dagblad, 22-3-2013
Brabants Dagblad, 22-3-2013
Beachstadion.com, 22-3-2013
Bvdgf.nl, 22-3-2013
Den Haag FM, 22-3-2013
Gelderlander.nl, 22-3-2013
Heerhugowaardsnieuwsblad.nl, 22-3-2013
Dagblad van het Noorden, 22-3-2013
Leeuwarder Courant, 22-3-2013
Nu.nl, 22-3-2013
Omroep Brabant, 22-3-2013
Sponsoronline.nl, 22-3-2013
Trouw.nl(video),22-3-2013
Vizoo (video), 22-3-2013
Volkskrant.nl, 22-3-2013
Volkskrant (video),22-3-2013
Volleyinfo.nl, 22-3-2013
Spits, 3-6-2013
Vandaagopstap.nl, 3-6-2013
Algemeen dagblad, 11-6-2013
Algemeen dagblad, 11-6-2013
Thursday 12 June 2013
47
Algemeen Dagblad, 12-6-2013
Algemeen dagblad, 12-6-2013
Telesport, 12-6-2013
Friday 13 June 2013
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Algemeen Dagblad, 13-6-2013
Algemeen dagblad, 13-6-2013
Telegraaf, 13-6-2013
Trouw, 13-6-2013
Saturday 14 June 2013
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Algemeen Dagblad, 14-6-2013
Algemeen Dagblad, 14-6-2013
Algemeen Dagblad, 14-6-2013
Parool, 14-6-2013
Trouw, 14-6-2013
Monday 16 June 2013
62
Algemeen Dagblad, 15-6-2013
Algemeen Dagblad, 15-6-2013
Telegraaf, 15-6-2013
Tuesday 17 June 2013
66
Algemeen Dagblad, 17-6-2013
Metro, 17-6-2013
Spits, 17-6-2013
Telesport, 17-6-2013
Trouw, 17-6-2013
Volkskrant, 17-6-2013
Online activities 1. 2. 3. 4. 5. 6. 7.
Sp!ts: bannering sp!tsnieuws.nl (3 weeks) Beach life: Newsletter database beach circuit (database 30.000) Nevobo: Newsletter members and clubs Nevobo (125.000 members) Online game: Facebook transavia.com (30.000 likes) and banner volleyball clubs Studentenwerk: mailing to 200.000 students The Hague / Rotterdam Transavia.com: Newsletter to database (300.000 members) Website: transaviagrandslam.nl
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Online coverage • •
Haagse Topsport: http://haagsetopsport.nl/index.php/video-reportages/2249?yt=0fgpuLHVj_E
• •
Daily column Bas van de Goor: http://www.transaviagrandslam.nl/news/1/de-dagelijkse-column-van-toernooidirecteur-bas-van-de-goor.html
• •
SBS 6, Hart v Nederland: http://vlink.sbs.nl/services/player/bcpid2292582045001?bckey=AQ~~,AAAAiDenBUk~,YtnxvBxGO00d5TgtzXUsy13_gTgZqRTg (vanaf 3.00 minuten)
• • •
NOS Studio Sport: http://nos.nl/video/517869-meppelinkvan-gestel-favoriet.html http://nos.nl/video/518971-geen-brons-van-der-vlist-en-wesselink.html
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•
NOS Langs de lijn radio 1: Tuesday 11 June: http://nos.nl/audio/517046-top-beachvolleybal-naar-den-haag.html Wednesday 12 June: http://nos.nl/audio/517539-nummerdor-tankte-bij-in-azerbeidzjan.html.html Thursday 13 June: http://nos.nl/audio/517780-meppelinkvan-gestel-verrast-door-succes.html Saterday 15 June: http://nos.nl/audio/518665-wesselink-nogal-een-verrassing.html Saterday 15 June: http://nos.nl/audio/518753-keizer-vijfde-plek-een-cadeau.html.html •
BNR newsradio: http://www.bnr.nl/?service=player&type=fragment&articleId=1913842&audioId=1913800 From 22.40 minutes. BNR Sportzaken with Tournament Director Bas van de Goor, Richard Schuil and Tjalling Smit. • Den Haag FM and Omroep West: http://denhaagfm.nl/2013/06/12/beachvolleybal-grand-slam-van-start/ http://denhaagfm.nl/luisteren/?src=920&t[year]=2013&t[month]=6&t[day]=13&t[hour]=13 http://www.omroepwest.nl/sport/16-06-2013/beachvolleybal-van-der-vlistwesselink-verliest-strijd-om-brons •
NOS Live stream, Sunday 16 June:
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•
FIVB clips: Brazil’s Pedro and Bruno beat Corrientes champions to claim Dutch gold: https://www.youtube.com/watch? v=KrdWNglkojw Brazil’s Talita Antunes and Taiana Lima win gold medal in The Hague: https://www.youtube.com/watch?v=q8XzWngyacM Poland’s Fijalek and Prudel take bronze in The Hague: https://www.youtube.com/watch?v=AjMfhkP0dUw Holtwick and Semmler claim first German medal in The Hague: https://www.youtube.com/watch?v=G7MGGItQ9Ts Brazil’s Pedro and Bruno beat Poland: https://www.youtube.com/watch?v=yNGyzbXrSiw Brazil’s Maria Clara and Carol beat Germany in semi final: https://www.youtube.com/watch?v=Ufa2Tx5Y7DY The Hague is my favorite tournament now: https://www.youtube.com/watch?v=JMz55CAaHT8 Amateur beach volleyball tournament in The Hague: https://www.youtube.com/watch?v=G0PzY40uZoE
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Austrian qualifiers Huber and Seidl reach semifinal: https://www.youtube.com/watch?v=Bc31DSX7va8 meet en greet Brouwer en Meeuwsen: http://www.youtube.com/watch?v=eAIwcOgpR0M Bad luck Jon Stiekema: http://www.youtube.com/watch?feature=endscreen&v=47vi8N9pCFg&NR=1Emanuel Rego interview: http://www.youtube.com/watch?v=cj_upOYgcrs Interview with Brazil's Talita Antunes: http://www.youtube.com/watch?v=CusH3vSReYU Tournament Director Bas van de Goor: http://www.youtube.com/watch?v=yOMm3U1c-bY Succesfull Canadian team: http://www.youtube.com/watch?v=gId2b8HK5Zc Laura Bloem and Rimke Braakman after their win: http://www.youtube.com/watch?v=zj96pcM12fI Reinder Nummerdor back in the game: http://www.youtube.com/watch?v=GOE2s4v1qQA
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Social Media Facebook •Started May 2013 •335 likes •286 of them visited the tournament
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Twitter •Started January 2013 •454 followers •572 tweets •#transaviaGS2013
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Outdoor advertising • Location: The HaguePrins Clausplein A4/A12, two weeks • Location: The Hague Ypenburg, two weeks
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Others 1. Beach volleyball newspaper distributed in transavia.com airplanes (20.000 pieces) 2. Head covers in all transavia.com airplanes. 3. Flyering at Dam Square during “eredivisie� June 8 and 9. 4. Posters to all (beach) volleyball clubs (1200 addresses) 5. Invitation schools in The Hague (150 schools)
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