Marketing Presentation
CONTENTS
PART
PART
PART
PART
PART
THE TAP EXPERIENCE A summary of how we have become the single most successful real estate entity on the Monterey Peninsula
2 3 4 5
ACTION PLAN/ MARKETING STRATEGY An overview of our comprehensive marketing plan and timeline for selling your property
ACCOMPLISHMENTS & TESTIMONIALS No one on the Monterey Peninsula has sold more real estate, and our clients will tell you why
INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY The perfect combination of brand power, global connections, luxury leadership, and marketing masters
MEET THE TEAM Over 100 years of combined experience, diverse backgrounds, and specialized skillsets.
PART 3
1
THE TAP EXPERIENCE
PA RT 1 THE TAP EXPERIENCE
LOCAL KNOWLEDGE. GLOBAL CONNECTIONS . #1 Agent in North America Coldwell Banker Global Luxury
#1 Agent on the Monterey Peninsula All Brokerages
#1 Agent Bay Area *TheLeading100.com
RECOGNIZED BY
4
PA RT 1 THE TAP EXPERIENCE
I
t is important to outline exactly how we have become the single most successful real estate entity on the Monterey Peninsula, bar none. With a collective of over 2,500 residential and commercial transactions under our belts, there must be a formula for success, and there is. Tim long ago realized that his best value to the team is to lead, handle one-on-one negotiation, and personally communicate with agents, buyers and sellers. Tim reserves his time for one-on-one interviews with prospective sellers determining if it is a good fit for you, for Tim, for the team, and for the property. Tim then presents you with a pricing range and an outline of our proposed marketing program and if all parties agree, we then move forward with the listing. At this point the team takes over with the creation of property description, photographs, floor plans, magazine and newspaper layouts, internet layouts, digital and offline marketing programs, staging if needed, brochure and fact-sheet creation, submission to Multiple Listing Service and social media. All of these tasks are handled by ‘the team’ who have over 100 years of collective local real estate experience successfully closing over 5 Billion dollars in local sales…Tim’s philosophy is, “hire the best, then, let them do what they do best.” The property now moves into inventory and buyershowings appointments together with the running of print and internet marketing programs all coordinated through ‘the team’.
5
PA PART RT 21 THE TAP EXPERIENCE
When any agent or buyer has questions about a property, Tim, or one of the team members is always available to receive the call and optimistically is able to turn their interest into an offer. When an offer is submitted Tim again takes the pointposition and personally handles all negotiations on the seller’s behalf. When a successful agreement is reached and an escrow is opened once again a team-member takes over handling the myriad of details of the escrow working closely with the seller and Tim as he personally addresses any and (usually) all obstacles that may arise during the escrow period. The commercial market in Carmel is one myself and my team has participated in heavily; over the past two years, we have handled over $60MM in commercial transactions in Carmel-by-the-Sea. We not only understand how the nuanced local commercial market operates, but we have access to a large network of qualified buyers and agents. Our experience marketing luxury properties is something that sets us apart from many other agents who sell commercial properties and we excel at adding value to the properties we represent. The entire team has but a single goal in mind…that of bringing about a successful sale for you. So, as we stated earlier, ‘there must be a formula for success, and there is’, that being: Build a team of consummate professionals and let them do what they do best…and they do it better than anyone on the entire Monterey Peninsula.
6
PART
2
ACTION PLAN/ MARKETING STRATEGY
7
PA RT 2 ACTION PLAN/MARKETING STRATEGY
PRE-LISTING
1
2 LAUNCH
Days/Weeks leading up to launch
POST-LAUNCH
3 0-30 Days
4 REPOSITIONING
30-60 Days
60+ Days
8
PA RT 2 ACTION PLAN/MARKETING STRATEGY
PRE-LISTING (Days/Weeks leading up to launch) •
Sneak Peek “Stories” on Instagram and Facebook
•
Staging (if needed)
•
Floor Plan Creation
•
Professional Photography (Including drone and twilights if applicable)
•
Property Description
•
Sneak peek eBlast to MCAR and our exclusive list of prospective buyers, investors, developers, billionaires, and top real estate professionals internationally.
•
Matterport 3D Tour (Virtual Walkthrough)
•
Custom Website created with a unique domain purchased specifically for your property to maximize SEO (Search Engine Optimization)
•
Fact Sheet with Floor Plan and property specs
•
20-page Luxury eBook with full page photos and property features/highlights
•
Digital eBook with SEO on issuu.com
•
Distribution to our exclusive Top Agent Network list of Global Luxury, International Luxury Alliance, and RealTrends Top 1000 agents.
•
Global Luxury - National Public Relations - Before your property is live, our national team of PR professionals will draft a press release and pitch your property to publications for potential features in international real estate and luxury living publications.
9
PA RT 2 ACTION PLAN/MARKETING STRATEGY
LAUNCH (0-30 Days) •
MLS Launch - Once all marketing materials have been compiled and presentation is ready for public introduction, property is launched on MLS and immediately syndicated to commercial real estate websites internationally.
•
eBlast Tour Dates to MCAR and our exclusive Buyers/Sellers/Investors lists
•
Global Luxury Online Syndication - Through our Global Luxury affiliation, your property listing will be syndicated to 200+ websites, including The Wall Street Journal, Bloomberg, Barrons, JamesEdition, Mansion Global, Market Watch, Penta, Robb Report, Unique Homes and internationally to ListHub Global.
•
Social Media Announcement and Boosted Advertising Post to targeted audience of Real Estate Brokers and Investors in Monterey County, San Jose, San Francisco, LA, Houston, and Dallas
•
Google Search post - Our “Google My Business” page periodically displays when people search for phrases like “Carmel/Pebble Beach Properties For Sale
•
Print Advertising Campaigns - Newspaper/Magazine Advertisements in the Carmel Pine Cone, Homes Magazine, and Palo Alto Daily Post.
•
New Listing Postcard - A “New Listing” postcard will be sent to 200 of the closest affluent neighbors’ tax billing addresses, which statistically can be an excellent source of potential buyers for your property.
•
Distribution to our exclusive Top Agent Network list of Global Luxury, International Luxury Alliance, and RealTrends Top 1000 agents.
•
Commercial Agent Presentation - We will present your property to all commercial agents. 10
PA RT 2 ACTION PLAN/MARKETING STRATEGY
TIM ALLEN PROPERTIES MAGAZINE
POST-LAUNCH (30-60 Days) •
Special Event Campaigns - AT&T Pro-Am, Car Week/Concours De Elegance, US Open
•
Tim Allen Properties Book - Inserted in every room of the Pebble Beach Lodge, the Inn at Spanish Bay, and Casa Palmero. It is because of our partnership with the Pebble Beach Company that we are the only realtor with this valuable marketing opportunity.
•
Tim Allen Properties Magazine - Inserted in over 15,000 copies of The Pine Cone during AT&T Pro Am and Car Week/Concours De Elegance
•
Quarterly Publications: Carmel Magazine, Pebble Beach Magazine, Unique Homes
•
Status Reports - We will provide you with Marketing Updates after 14 days of live promotion on MLS and periodically afterwards.
REPOSITIONING (60+ Days) •
Recap and Plan - Assess showing feedback from agents/buyers to determine next steps
11
PA RT 2 ACTION PLAN/MARKETING STRATEGY
YOUR PERSONALIZED MARKETING PLAN The following is an outline of the services Tim Allen will provide as your agent in the marketing and sale of your property, along with the other materials you have seen, to achieve a successful sale for you. There are countless other elements we provide that other agents either don’t or can’t provide. Plain and simple, we promise excellent service, the latest technology and a hardworking aggressive approach to the marketing and sale of your property.
12
PA RT 2 ACTION PLAN/MARKETING STRATEGY
WEB TRAFFIC MLS (MULTIPLE LISTING SERVICE) + COMMERCIAL WEBSITES Once we enter the “Launch Phase”, we will activate your property on the MLS (Multiple Listing Service) with meticulously selected high-quality photos and the virtual tour, which immediately syndicates to the most popular online property search portals. In addition to the MLS, we will post your property on Loopnet/CoStar and Crexi, which syndicate to an extensive network of commercial property website internationally.
TIM ALLEN PROPERTIES WEBSITE We are continuously evaluating our processes and marketing strategies. Over Tim’s 30+ years in real estate, the industry has gone through significant changes with the Internet, drastic advances in technology, and the introduction of social media. Our goal is to stay ahead of the curve and implement the latest technology to our advantage, giving us the best chance of selling your home for its maximum value. VIEW WEBSITE »
OVER
TimAllenProperties has more than
of property buyers start their search online.
monthly site visitors on average.
100,000
99%
13
PA RT 2 ACTION PLAN/MARKETING STRATEGY
COLDWELL BANKER WEB PARTNERS Coldwell Banker offers the most comprehensive web exposure available in the real estate industry. As long as your property is listed on the MLS it will enjoy the benefits of our dominant Web presence on 800+ websites
Coldwell Banker® automatically syndicates listing to hundreds of web partners, including the real estate industry’s most-visited websites.
around the world.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition. com, UniqueHomes.com and international websites through ListHub Global.
Here are just some of our impressive, wide-reaching partners: Bloomberg
iProperty.com/sg (Sinagpore)
The Arizona Republic
ColdwellBankerHomes.com
Juwai (China)
The Cincinnati Enquirer
coldwellbanker.com
LaProvence.com (France)
TheHouseShop.com (U.K.)
coldwellbankerluxury.com
LuxeListHome.com
Trulia®
AOL Real Estate
Mansion Global – The Wall Street Journal (U.S. and China)
Unique Homes
MSN
Zillow
Dallas Morning News East-West Property Advisors (China) Hamptons International (U.K./Europe) HomeFinder.com Home Globally Homes.com Homes & Land HomeSteps.com (Freddie Mac site) Hotpads.com Houston Chronicle
NextDoor.com
The Wall Street Journal 38,000+ agent websites
Old House Journal Pasadena State-News
100+ international websites for properties over $1M
Pittsburgh Post-Gazette
100+ LandsofAmerica.com sites
PropertyStar.com (Canada, U.K., France, Qatar, Japan)
50 LakeHousesofAmerica.com sites
realtor.com® RealtyTrac.com
50 CountyHomesofAmerica.com sites 30+ HUD websites (Housing & Urban Development)
Robb Report 14
PA RT 2 ACTION PLAN/MARKETING STRATEGY
ELITE INTERNATIONAL SYNDICATION
PA RT 2 ACTION PLAN/MARKETING STRATEGY
TIM ALLEN PROPERTIES MAGAZINE We do things differently at Tim Allen Team. We are in the publishing business. Producing our own unique content and proprietary publications gives us an advantage to selling your property that no other agent has on the Monterey Peninsula. We run a special feature 20-page magazine in the Pine Cone twice a year, during AT&T and Car Week/Concours D’Elegance. This magazine is distributed at all newsstand locations where the Pine Cone is sold as well as inserted in 18,500 copies of the paper the week of the big event and distributed to all of The Pine Cone’s loyal subscribers. We also mail copies to our exclusive list of buyers, investors, and VIP clients. The magazine is also continually updated throughout the year and is available at all of our offices and rental properties.
VIEW MAGAZINE »
16
PA RT 2 ACTION PLAN/MARKETING STRATEGY
EXCLUSIVE EXPOSURE Pebble Beach Resort & Monterey Airport Our clients benefit from exclusive exposure from banner and digital ads at our new Pebble Beach Lodge office’s state of the art displays with an interactive touchscreen experience, driving traffic directly to your property’s website and keeping your property top-of-mind with affluent visitors to The Peninsula. Every Tim Allen Team listing is displayed in high traffic areas at The Lodge and the baggage claim TVs at the Monterey Airport.
17
PA RT 2 ACTION PLAN/MARKETING STRATEGY
EXCEPTIONAL PRESENTATION
PROFESSIONAL PHOTOGRAPHY We will have our professional photographer shoot a series of photos of your property in its ideal lighting and condition. When advantageous, they will also produce “twilights” and drone photography. Out of these, we meticulously choose our selects that make it to the live listing on the MLS and social media.
PROPERTY WEBSITE From the series of beautiful photos that we capture of the property, we will also create a website with a personalized URL for the listing. This will also be linked to select internet sites that your property will be showcased on, as well as include a downloadable brochure, list of features, floorplan, videos, and a 3D Matterport tour. VIEW EXAMPLE »
LA R A M BLA
3D MATTERPORT TOUR We will obtain a Matterport tour of the property, Matterport is the leading immersive 3D walkthrough technology that captures a complete scan of the interior, providing the opportunity for buyers to virtually get a feel for your property. VIEW EXAMPLE »
18
PA RT 2 ACTION PLAN/MARKETING STRATEGY
VIDEO MARKETI NG If beneficial, we will film an aerial tour/drone showcase of your property or a lifestyle video & post it on your home’s custom website as well as our social media and Youtube channel. Our outside the box videos are one of many services we provide that other agents simply can’t match. You can view all of our videos at YouTube.com/TimAllenProperties, or click on the images below to watch a few of our favorites.
Youtube Channel Analytics
19
PA RT 2 ACTION PLAN/MARKETING STRATEGY
PRINT MATERI ALS
eBOOK We will create an eBook for your property. These feature full page color photos and information of your property that can be accessed any time via the internet on issuu.com. We will be utilizing these eBooks in two areas; exposure on the web and print media. The eBooks are printed on high quality paper, are bound magazine style and are always readily available for all qualified buyers and agents alike. VIEW EXAMPLE »
FACTSHEET We will produce a color factsheet with photos, essential information, and a floorplan for immediate distribution, and emailed out to all MCAR real estate agents including all Coldwell Banker Del Monte Realty agents in our five offices. These will also be placed in the brochure box in front of your property if you elect to have one.
L I N CO L N 2 S W O F O C E A N AV EN U E CARMEL , CALIFORNIA
LA RAMBLA LaRamblaByTheSea.com $8,500,000
SCAN ME Simply hold up your phone’s camera to visit the property’s website.
VIEW EXAMPLE »
One of a kind luxury property in the heart of downtown Carmel-by-the-Sea featuring two residences with ocean views, a private and sunny 1,700 sf courtyard with designer lighting and sound, plus two commercial units with hardwood floors and separate baths. Located just a few blocks from world-renowned Carmel Beach, this Mediterranean-style building, originally constructed in 1929 and designed by Guy O. Koepp, recently underwent a multiyear, extensive renovation. Highlights include high-end finishes throughout, elevator, laundry room, 3 storage rooms, plus a reception room in close proximity to the courtyard. This trophy property offers a variety of uses and possibilities. Property is deemed historic and could offer a tax benefit to its future owner. Seize your opportunity now to own an iconic piece of our village by the sea.
831.214.1990 | DRE#00891159 T im AllenProper ties .com Team@T im AllenProper ties .com
©2023 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC. All rights reserved. This information was supplied by Seller and/or other sources. Broker believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC. CalBRE License # 01908304.
JUST LISTED
La Rambla - Commercial Building LARAMBLABYTHESEA .COM | $8,500,000 | DOWNTOWN CARMEL
NEW LISTING POSTCARD We will mail a “New Listing” postcard to a custom list of potential buyers that have relevant interests to your property and location. VIEW EXAMPLE »
20
PA RT 2 ACTION PLAN/MARKETING STRATEGY
NETWORK TO OUR AGENTS AND CLIENTS We will network with Tim Allen’s clients and other top agents to promote your property. With Tim being one of the top agents worldwide and a consistent top 10 member of the Wall Street Journal Top 1000 agents, his success has helped develop an extensive network that has proven to be one of our most powerful tools in helping our clients achieve their goals.
Created by Made by Made from the Noun Project Created by Made by Made from the Noun Project
OUR OFFICES We will have thorough and complete information on your property in all five offices of the single most successful real estate company on the entire peninsula. Created by Made by Made from the Noun Project
21
PA RT 3 ACTION PLAN/MARKETING STRATEGY
SOCI AL MEDI A Our carefully tested campaigns are promoted to our targeted audience of Real Estate Brokers and Buyers/Investors in Monterey County, San Jose/Palo Alto, San Francisco, LA, Houston, and Dallas. Due to a “viral” effect, the posts often promote to many other areas of the U.S. as well, reaching thousands of targeted people on Facebook and Instagram, and often reaching over 50,000 followers per post.
Single Post Statistics
21,750
Total impressions
16,712
People reached
12,400
Single Post Statistics
Video plays
33,858
1,210
25,702
26
Impressions
Post clicks
People reached
Engagements
571
Likes
VIEW POST »
413
Promotion clicks
144
Saves
26
Comments
VIEW POST »
22
PA RT 3 ACTION PLAN/MARKETING STRATEGY
SOCIAL MEDIA PARTNERSHIPS Our partnership with the @Luxury_Listings group connects us with a combined network of over 3.5 million followers, reaching over 64,000,000 impressions per month on average.
Our Global Community Our Global Community 5%
12%
5% 5%
30%
13% 12%
13%
5%
30%
4%
4% 12%
23
8% 12%
9%
8%
9%2%
2%
Male
Male
Female
Female
PA RT 2 ACTION PLAN/MARKETING STRATEGY
LOCA L /R EGI ONAL PRI NT A DVE RT ISI NG PUB LI CATI ONS Having a consistent presence in local and regional publications is necessary to establish trust in the community. We carefully choose publications with powerful distribution networks that include the specific type of potential buyers for your property.
For a full list of our international media partners, see page 39 24
PA RT 2 ACTION PLAN/MARKETING STRATEGY
G LOBAL COLL ECTIVE Tim Allen is part of the Global Collective, an exclusive worldwide network of the top performing real estate professionals. Being a part of Global Collective allows us to crossmarket your property to reach a worldwide pool of high-net worth buyers and sellers. The collective includes a worldwide directory of luxury listings, a pre-vetted rolodex of skilled real estate professionals, and an expertly-written lifestyle and real estate knowledge base. All agent members hold a high level of production and have been internationally recognized for their successes.
25
PART
3
ACCOMPLISHMENTS & TESTIMONIALS
26
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
SUCCESS BY THE NUMBERS
Agent North America Coldwell Banker Global Luxury 2021 with $592M Sold
$5 Billion +
12 Dedicated
38+ Years
in local sales
team members
of local experience
50,000
100,000+
900+
average reach per social media post
monthly website visitors
website syndication partners
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
TIM ALLEN
38 YEARS OF AWARD-WINNING SERVICE C O L DW E L L B A N K E R G L O B A L L U X U R Y ®
2021 2020 2019
#1 Coldwell Banker Agent - North America #1 Agent Bay Area - TheLeading100.com Top .01% of Agents Worldwide #1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States #19 in WSJ/Real Trends Top 1,000 Top .01% of Agents Worldwide #1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #2 Coldwell Banker Agent - United States #21 in WSJ/Real Trends Top 1,000 Top .01% of Agents Worldwide
2018
#1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide
2017
#1 Agent on the Monterey Peninsula #3 Coldwell Banker Agent - Northern California #8 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide 28
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
TIM ALLEN
38 YEARS OF AWARD-WINNING SERVICE C O L DW E L L B A N K E R G L O B A L L U X U R Y ®
2016
#1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Top 1% Coldwell Banker Agent Internationally Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide
2015
#1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide
2014
#1 Agent on the Monterey Peninsula #3 Coldwell Banker Agent - Northern California Wall Street Journal/Real Trends Top 1000 Coldwell Banker Top 10 Sales Associate Top .01% of Agents Worldwide
2013
#1 Agent on the Monterey Peninsula Wall Street Journal/Real Trends Top 1000 Coldwell Banker Top 10 Sales Associate Top .01% of Agents Worldwide
2012
#1 Agent on the Monterey Peninsula #1 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide
2011
#1 Agent on the Monterey Peninsula #2 Coldwell Banker Agent - Northern California #3 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide
2010
#1 Agent on the Monterey Peninsula #3 Coldwell Banker Agent - Northern California #4 Coldwell Banker Agent - United States Wall Street Journal/Real Trends Top 1000 Top .01% of Agents Worldwide 29
A LEADER IN LUXURY
LANDMARK SALES Address
Sale Price
26320 Scenic Road
$29,000,000
1498 Cypress Drive
$28,000,000
3290 17 Mile Drive
$28,000,000
1470 Cypress Drive
$26,000,000
3376 17 Mile Drive
$24,470,000
1536 Cypress Drive
$24,000,000
26336 Scenic Road
$22,000,000
3200 & 3204 17 Mile Drive
$21,000,000
1520 Cypress Drive
$21,000,000
17 Mile Drive
$20,500,000
3196 17 Mile Drive
$20,000,000
3177 Del Ciervo
$18,712,500
1552 Cypress Drive
$18,130,000
3168 17 Mile Drive
$18,000,000
1463 Oleada Road
$16,800,000
1145 Spyglass Hill Road
$16,000,000
2030 East Cliff Drive
$15,725,000
Scenic 8 SE of 8th
$15,500,000
3212 17 Mile Drive
$14,900,000
157 Spindrift Road
$14,435,500
L’Auberge Carmel
$13,900,000
1231 Padre Lane
$13,900,000
1557 Cypress Drive
$13,386,045
182 Van Ess Way
$13,000,000
1659 Crespi Lane
$12,500,000
Colonial Terrace Inn
$12,453,500
3208 Stillwater Lane
$12,371,250
1468 Padre Lane
$10,750,000
7 Sand and Sea
$10,700,000
26345 Scenic Road
$10,500,000
3359 17 Mile Drive
$10,500,000
3414 17 Mile Drive
$10,500,000
1540 Riata Road
$10,300,000
Record Highest Sale in Santa Cruz
30
CURRENT
COMMERI CI AL LI STI NGS
L A R A MB L A UNDER CONTRACT | $8,500,000 | LaRamblaByTheSea.com
One of a kind luxury property in the heart of downtown Carmel-by-the-Sea featuring two residences with ocean views, a private and sunny 1,700 sf courtyard with designer lighting and sound, plus two commercial units with hardwood floors and separate baths. Located just a few blocks from world-renowned Carmel Beach, this Mediterranean-style building, originally constructed in 1929 and designed by Guy O. Koepp, recently underwent a multiyear, extensive renovation. Highlights include high-end finishes throughout, elevator, laundry room, 3 storage rooms, plus a reception room in close proximity to the courtyard. This trophy property offers a variety of uses and possibilities. Property is deemed historic and could offer a tax benefit to its future owner. Updated income summary available. Rare short term rental permits established. Seize your opportunity now to own an iconic piece of our village by the sea.
31
SOLD
COMMERI CI AL LI STI NGS
6 5
CARMEL
1
7 9
3
10
CARMEL VALLEY
2 8
4 BIG SUR
1. L’AUBERGE CARMEL
5. WAGNER BUILDING
8. EDGEMERE COTTAGES
Carmel-by-the-Sea
Carmel-by-the-Sea
Carmel-by-the-Sea
Sold at $13,900,000
Sold at $6,200,000
Sold at $4,200,000
2. COLONIAL TERRACE INN
6. FORGE IN THE FOREST
9. DOLORES 3SE OF 7TH
Carmel-by-the-Sea
Carmel-by-the-Sea
Carmel-by-the-Sea
Sold at $13,533,310
Sold at $5,400,000
Sold at $3,000,000
3. LA PLAYA HOTEL
7. OCEAN AVE 3 NW OF
Carmel-by-the-Sea 4 . ROCKY POINT Big Sur Sold at $7,925,529
10. BLUE SKY LODGE
DOLORES
Carmel Valley
Carmel-by-the-Sea
Sold at $3,745,000
Sold at $4,300,000
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
TIM ALLEN
OV E R $ 5 B I L L I O N I N L O C A L S A L E S
# of Transactions
Year
Sale Price
$428,508,781
96
2006
$210,045,000
57
2021
$592,870,481
140
2005
$199,305,000
62
2020
$463,497,363
116
2004
$195,821,650
74
2019
$280,711,647
72
2003
$91,876,700
60
2018
$285,875,915
80
2002
$105,168,500
58
2017
$156,013,800
57
2001
$136,788,000
59
2016
$146,877,547
49
2000
$196,036,000
81
2015
$179,981,930
64
1999
$84,489,000
71
2014
$174,897,123
72
1998
$70,284,000
63
2013
$116,612,825
42
1997
$60,885,000
63
2012
$81,845,560
53
1996
$29,639,000
35
2011
$142,478,150
59
1995
$19.096,000
30
2010
$96,979,500
47
1994
$25,855,500
43
2009
$97,632,355
40
1993
$13,736,500
31
2008
$132,274,750
46
1992
$21,041,000
32
2007
$149,363,118
55
1991
$6,542,000
11
Year
Sale Price
2022
33
# of Transactions
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
HIGHEST PRICED RESIDENTIAL SALE IN SANTA CRUZ SOLD IN ONE WEEK FOR $15,725,000
“
Tim Allen Properties recently represented my household in the sale of the most expensive property in Santa Cruz County history. A master architect designed the custom beachfront home; and it is located on a precious plot of land overlooking the Santa Cruz Yacht Harbor entrance, the lighthouse, and Seabright Beach. Since this home was so atypical in quality and price in Santa Cruz, its sale posed unique challenges for the real estate broker. We interviewed many realtors, and had more than ten excellent candidates. Tim Allen Properties stood head and shoulders above the rest in their communications, sense of the market, diplomacy, knowledge of real estate law, track record selling luxury homes, professional team approach, and education of the sellers on the risks/rewards within the real estate negotiation cycle. From the first call with Tim, I knew I was dealing with a world class professional. When he realized that I was asking for the same information from all the realtor candidates in order to decide with whom to speak, he immediately committed to delivering a comprehensive marketing plan and proposal within 24 hours! I could not even believe the richness, thoughtfulness and subtlety of a proposal done on such short order. The rapid detailed response could make for a good Stanford business school case study. As soon as we engaged Tim Allen Properties, the team photographed the property and surrounding areas. The photos beautifully captured the magic of the property. The listing materials and website were gorgeous and well positioned. The pricing discussion was nuanced and the idea of listing a home in Santa Cruz for between $17 and $20M was unheard of, but Tim stepped us carefully through his analysis and we arrived at the right price. Within 9 days of placing the property on the market, we received an offer close to the listing price, all cash, with a 10-day close. We worked with Tim and the buyer’s agent and quickly closed a home sale that was more than 60% above the historic record for Santa Cruz. This was a swift and remarkable result - at a fair price to both parties. Tim himself was an extraordinary agent and diplomat throughout the entire sales process. His team of experts worked seamlessly with each other and with us as they parsed issues the in the following areas: legal, contract negotiation, market research, social media, photography, and seller education. As an individual, I have done almost $50 million in real estate transactions personally and would highly recommend Tim Allen Properties. I would hire Tim and his team again in a heartbeat. Sincerely,
R O D
B E C K S T R O M
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
TESTIMONIALS Tim is without a doubt one of the most talented and respected luxury real estate professionals in the industry. Year after year, he ranks among the top agents - not just on the Monterey Peninsula, but around the world. We’re very fortunate to have him on the Coldwell Banker team. - MIKE JAMES, PRESIDENT OF COLDWELL BANKER RESIDENTIAL BROKERAGE
[Tim] is the ultimate professional who is held in high regard by colleagues, competitors and clients alike. He has an incredible amount of knowledge about the Carmel area and marketing luxury properties, but beyond that, he has a true passion for delivering incredible client service. That’s why he’s in such demand from the most discerning clients. - TODD PORTEOUS, MANAGER FOR COLDWELL BANKER MONTEREY PENINSULA
We are proud to celebrate the astonishing sales success of Tim. Topping the ranks of the incredible Coldwell Banker network is a testament to his high-level business acumen and dedication to his clients. - M. RYAN GORMAN, CEO OF COLDWELL BANKER REAL ESTATE, LLC
It is my utmost pleasure to congratulate Tim for his impressive 2021 sales milestone. Tim is a highly regarded agent who possesses a strong work ethic and a long-established reputation as the market expert of the Carmel region. He consistently provides stunning marketing strategies, high-caliber services for his clients and superior market expertise. - JENNIFER LIND, PRESIDENT OF COLDWELL BANKER REALTY IN NORTHERN CALIFORNIA
I have worked on dozens of transactions with Tim over the last 30+ years, both on my own properties and on behalf of my clients. When clients ask me for the name of an agent on the Monterey Peninsula, Tim is the only agent whom I recommend. Tim is the only agent I would ever use to list my personal residence. He is the best agent I have ever encountered in almost 40 years of real estate practice. Our most recent transaction together took place in 2015, when Tim orchestrated a multiple offer situation into an above-asking price sale of my personal residence. - HAPPY CLIENT
35
PA RT 3 ACCOMPLISHMENTS & TESTIMONIALS
TESTIMONIALS Tim is a pro’s pro and his team—particularly Mark Lord and Brenna Gardner—is the tightest operation I’ve had the pleasure of working with, regardless of industry. Communication was always clear and supportive and their commitment toward representing their clients with integrity was exceptional. This team is truly on top of their game. - HAPPY CLIENT
Tim Allen’s team were pure professionals in the way they assisted us throughout the sales of our home. Three members of the team, including Tim, came to our initial meeting and we were impressed with the services and expertise they offered. Cooper was our main point-person and he supported us every step of the way. He arranged all inspections and was present during all of them. Kim advised us on how best to present our home and even kept an eye on the house once it was staged. The entire team kept us on track with disclosures and documents making sure we were always comfortable with the sales process which could otherwise be more stressful. We appreciate the clear communication and accuracy Tim Allen’s team provided. The outcome of our sale was very positive and the team made the sometimes mind-boggling process a much more seamless experience. A special thanks to Cooper, Kim, and Tim for their care and support! - HAPPY CLIENT
Liz Dini and the Allen Team were incredible to work with on our purchase of our Carmel home. I have been in commercial real estate for 38 years and they were as good as any team I have ever worked with in my career. Liz, Tim, Brenna and the rest of their team were so professional and on top of every detail. And if you had a question or needed assistance on anything they jumped on it immediately. I would give them more than 5 stars if I could. - HAPPY CLIENT
36
PART
4
INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY
37
PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY
Tim Allen Properties can instantly promote your property to The International Luxury Alliance. The Alliance is an elite network of over 60 real estate professionals from 36 key the U.S.your and abroad are working with Tim Allen Properties can markets instantlyinpromote propertywho to The International ultra-high net worth Combined, thisnetwork group closes over Luxury Alliance. Thebuyers. Alliance is an elite of over 60 $5.9 real billion estate annually has an sales price $4 your million. Tim Allenand Properties can markets instantly propertywho to The International professionals from 36average key inpromote theofU.S. and abroad are working with Luxury Thebuyers. Alliance is an elite of over 60 $5.9 real billion estate ultra-highAlliance. net worth Combined, thisnetwork group closes over professionals 36average key markets in theofU.S. and abroad who are working with annually andfrom has an sales price $4 million. ultra-high net worth buyers. Combined, this group closes over $5.9 billion annually and has an average sales price of $4 million.
$5.9B $119.75M $65.75M 1,783 $5.9B $119.75M $65.75M 1,783 $5.9B $119.75M $65.75M 1,783 T O TA L S A L E S A N N UA L LY
H IG H E ST L I S T I N G S O L D L I ST I N G SI D E
H IG H E S T L I S T I N G S O L D BU Y E R SI D E
C L O SE D S A L E S A N N UA L LY
T O TA L S A L E S A N N UA L LY
H IG H E ST L I S T I N G S O L D L I ST I N G SI D E
H IG H E S T L I S T I N G S O L D BU Y E R SI D E
C L O SE D S A L E S A N N UA L LY
T O TA L S A L E S A N N UA L LY
H IG H E ST L I S T I N G S O L D L I ST I N G SI D E
H IG H E S T L I S T I N G S O L D BU Y E R SI D E
C L O SE D S A L E S A N N UA L LY
©2020 Realogy Brokerage Group LLC. Realogy Brokerage Group LLC is a subsidiary of Realogy Holdings Corporation. Realogy is a global provider of real estate and relocation services. ©2020 Realogy Brokerage Group LLC. Realogy Brokerage Group LLC is a subsidiary of Realogy Holdings Corporation. Realogy is a global provider of real estate and relocation services.
38
©2020 Realogy Brokerage Group LLC. Realogy Brokerage Group LLC is a subsidiary of Realogy Holdings Corporation. Realogy is a global provider of real estate and relocation services.
PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY
A CEN TU RY OF “FI RSTS”
39
PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY
POWER I N NUMB ERS
40
PA RT 4 INTERNATIONAL LUXURY ALLIANCE/GLOBAL LUXURY
HOMES & ESTATES
41
PART
5
MEET THE TEAM
42
PA RT 5
TIM ALLEN
MEET THE TEAM
Tim@TimAllenProperties.com | 831.214.1990
Tim Allen was born and raised on the Monterey Peninsula and has an extensive knowledge of the region. Tim attended local schools such as Stevenson High School, raised his three children in the area and owns homes throughout the Peninsula. Beyond his love for family and real estate, Tim’s other passion is the game of lacrosse. A successful collegiate player himself, Tim has become an avid supporter of the game. The teamwork, skills and overall discipline required to play at a high level have translated to his professional career. For the past two decades, Tim has been arguably the most predominant and successful real estate agent in the region. For 2021, Tim was ranked as Coldwell Banker’s #1 Agent in North America, and he is consistently ranked in the top .01% of all agents worldwide. There is no other agent in the area who will provide you with the local knowledge and global connections that Tim can offer.
43
PA RT 5 MEET THE TEAM
MARK LORD | General Manager/ REALTOR® Mark@TimAllenProperties.com | 831.241.4409
A forty-nine year resident of the Monterey Peninsula, Mark brings over twentyfive years of construction management and engineering experience to the team. With his extensive experience as the general manager of one of the Monterey Peninsula’s largest construction companies and as the operations manager of a geologic and geotechnical engineering firm, Mark provides a level of experience, knowledge, and managerial skill not found with any other real estate team in the area. Quality service and a total commitment to client satisfaction have been the hallmarks of Mark’s professional career.
K I M D I B E N E D E T T O | REALTOR®, Partner Kim@TimAllenProperties.com | 831.601.9559
Kim DiBenedetto brings a wealth of skill, experience and professionalism to Coldwell Banker and Tim Allen Team but also a high-class touch that is rarely found. Celebrating 22+ years of representing the best properties in Carmel and Pebble Beach, she is an integral part of our community. The Federal Political Coordinator for the National Association of REALTORS® to Congressman Jimmy Panetta, she is on countless community boards working hard to make sure that homeowner’s voices are being heard. Kim is recognized as a leader in the industry. Demonstrating a high degree of talent, efficiency and sincerity, Kim is known as a skilled negotiator. When you work with Kim, it’s all about You…Your Goals, Your Priorities, Your Investment, Your Dreams, and Your Dream House.
LIZ DINI | REALTOR® - GRI, Partner Liz@TimAllenProperties.com | 831.801.4027
Elizabeth Dini’s life experiences prepared her perfectly for her career in real estate. Worldwide travel, executive leadership, and community service have deepened her talent for identifying opportunities and assessing risks and rewards. Liz puts these exceptional abilities at the service of every real estate client she represents. Liz is a Monterey Peninsula native, having spent her entire life here except when traveling to every one of the planet’s seven continents. She brings an explorer’s enthusiasm and inquisitive nature to real estate, digging deep to discover precisely what type of property home buyers want, and what objectives sellers need to meet. Liz has distinguished herself with outstanding sales performance, thanks to her creativity and her gift for aligning clients’ goals with properties in play. Despite the exhilaration of adventures from Antarctica to Africa and points beyond, Liz and her family always return to their Carmel home on the Monterey Peninsula where, she says, “My roots are very deep and my heart and soul are safe.”
44
PA RT 5 MEET THE TEAM
BILLY SCHMIDT | Marketing Director Billy@TimAllenProperties.com | 352.406.0174
Billy Schmidt is a creative thinker with an eye for design and a marketing mind. He is a classically trained musician, Eagle Scout, and played collegiate Baseball and Cross Country while obtaining his Bachelor’s degree in Business Management. While finishing his Masters degree at Florida Atlantic University in Music and Entertainment Business, he began his professional career with iHeartRadio. Meanwhile, his two music projects, Raggy Monster and The Whiskey Wasps began to experience commercial success. They toured the country from 2013 - 2017, ending with a 26 state tour including historic venues in NYC, Miami, Nashville, and San Francisco. Billy moved to California in 2018 and soon caught the eye of Tim, who recognized Billy’s talent for unique and effective marketing as the perfect fit for the team’s new Marketing Director.
MARIE GRECO | Director of Property Management / REALTOR® Marie@TimAllenProperties.com | 831.915.0431
Growing up in Carmel, Marie developed a deep love and appreciation for the place she feels fortunate to call home. Free time with her family was spent exploring the beaches, rivers, hiking trails and adventures the Monterey Peninsula has to offer. She cultivated her love for painting and drawing, attending Cal Poly San Luis Obispo to study fine arts. Carmel always felt like home and now she is raising her children there, finding joy in showing them the special places from her own childhood. Marie worked in the hospitality industry for 20 years, honing skills of customer service and management, before deciding to switch careers. Using her combined skills of organization, management, artistic eye, cultural and geographic knowledge of the area, Marie is excited to be involved in the field of real estate to help others find their home and happiness in this beautiful piece of California coast. COOPER KEHOE | REALTOR® Cooper@TimAllenProperties.com | 530.591.5761
Cooper set foot on the Monterey Peninsula in 2006 to finish out his high school experience at Stevenson School. He joined his alma mater in 2011 after graduating from Colorado State University. There he taught in the Math Department and worked as a resident faculty member before assuming a position in athletics administration. Cooper helped oversee one of the largest scholastic sports programs in California and played a vital role in the overall success of the Pirate sports program. Cooper garnered lacrosse All American honors in both high school and college and presently heads the boys lacrosse program at Stevenson School. He was recently named the California Boys Lacrosse Coach of the Year for 20202021. Cooper holds a masters degree in Organizational Leadership and hopes to continue his educational journey in the world of Real Estate.
45
PA RT 5 MEET THE TEAM
BRENNA GARDNER | Transaction Coordinator Brenna@TimAllenProperties.com | 831.622.4625
After working in small business as an administrator Brenna came to Coldwell Banker as an administrative assistant in the Carmel office in 1997. With her extensive duties, Brenna’s talents were recognized by Tim and in 2002 Brenna became our Document Escrow Coordinator. Coordinating every form, every contract, every disclosure, every inspection and every escrow while making certain that each document is processed through the maze of legal requirements necessary to list, sell and close a sale. Brenna has successfully managed over 1,000 transactions and continues to act as our guide through the paper-maze of California Real Estate requirements.
MEGAN VERA | Executive Assistant Megan@TimAllenProperties.com | 831.595.5797
Born and raised on the Peninsula, Megan loves being a part of our wonderful community. Her early career in Real Estate began as an Appraiser many years back but in pursuit of greater education Megan moved to Northern Arizona where she earned her Master’s Degree In Business. Upon returning to the Peninsula, she worked for Coldwell Banker Realty as an Office Administrator and then on to become a Marketing Manager in Ecommerce. Megan returned to Real Estate as Kim DiBenedetto’s assistant and has now spent the past 3+ years assisting Kim as she has built her flourishing business. Now part of Tim Allen Team by Kim’s side, Megan is committed the new and ever-changing client and business needs.
BONNIE ARCHER | Aesthetic Director Bonnie@TimAllenProperties.com | 831.236.2725
Born and raised on the peninsula, Bonnie grew up watching some of the most iconic properties being built. She has worked with Tim for over fifteen years. Within that time she has been fortunate to stage or visit some of her favorite properties. The highlight of Bonnie’s career was Tim inviting her to assist him with three of his personal properties. “Shorebird”, The beloved “Seastone”, and most recently the iconic Di Grazia estate in Pebble Beach.’ Aside from staging, Bonnie also consults on Tim’s listings as well as oversees and manages his luxury vacation rentals. When she has time to spare, Bonnie loves a good trail with a view, a beautiful tide pool, spending time with friends and family, and her kitty “Kiona”.
46
PA RT 5 MEET THE TEAM
ALEX BAT TAGLIA | Design Lead Alex@TimAllenProperties.com | 831.236.0138
A Carmel Valley native, Alex has a strong love for the Monterey Peninsula. She graduated from Cal Poly San Luis Obispo with a Bachelor of Science in Graphic Communication and a concentration in Design Reproduction Technology. After spending the last 5 years creating brand idenities and design solutions for luxury hotels, she now brings her creative and technical skills to the TAP team. As part of the marketing team, Alex creates custom materials for properties and assists with marketing initiatives. In her free time Alex can be found hiking the many wonderful trails the peninsula offers.
47
PA RT 5 MEET THE TEAM
Carmel Gives is a movement that was created to help local businesses while providing assistance to those in need in surrounding communities through creative win/win programs and grants to nonprofits and City government. Working closely with other organizations, including Carmel Cares, the Carmel Chamber of Commerce and the Carmel Residents Association, Carmel Gives encourages grassroots support to quickly and efficiently get community projects up and running. To date we have successfully executed over 110 projects and contributed over $1,200,000 to help organizations and families make it through the COVID-19 pandemic. If the Monterey Peninsula and its people are a part of your life, then please consider working with us to help.
48
IN CLOSING Your property is an extraordinary asset that deserves nothing less than exceptional representation. Tim Allen, backed by the resources of Coldwell Banker Global Luxury, has the ability to present your property to a global audience with discretion, taste and visionary marketing. We look forward to building a partnership that exceeds your expectations and goals. We will be happy to meet with you again and address any of your questions regarding the details of our marketing program. Simply give Tim a call and he will set a time at your convenience. We thank you for the opportunity.