2010 ATTENDANCE 2010 Timber Rattlers Numbers
2010 Special Events
Team Record: 58-80 Home Record: 30-40 Number of Home Games: Number of Rainouts:
65 5
Donald Driver Charity Softball Game NCAA Division III Baseball Championships WIAA State Baseball Tournament FRV Legion All-Star Game
Total Season Attendance: 2010 Average Attendance:
244,331 3,759
Special Event Attendance:
44,919
2010 TOTAL ATTENDANCE: 289,250
RADIO COVERAGE
DEMOGRAPHICS
CHILDREN
REGION BREAKDOWN Fox Cities
Oshkosh
North of Green Bay
Greenville
Winchester
Little Suamico
Neenah
Winneconne
Gillett
Menasha
Red Granite
Suring
Appleton
Omro
Cecil
Hortonville
Oshkosh
Lena
Kimberly
Oconto
Kaukauna
Fond du Lac
Little Chute
Berlin
Darboy
Ripon
Upper Peninsula
Wrightstown
Fond du Lac
Marinette
Combined Locks
Rosendale
Menominee
Waupun
Crivitz
Oconto Falls
North of Fox Cities Campbellsport
Coleman
Clintonville
Iron Mountain
Lomira
Shawano
Escanaba
Pulaski
Lakeside
Freedom
Denmark
Bear Creek
Brillion
Door County
Shiocton
Two Rivers
Kewaunee
Black Creek
Manitowoc
Algoma
Seymour
Hilbert
Sturgeon Bay
New London
Chilton
Egg Harbor
New Holstein
Baileys Harbor
West of Fox Cities
Elkhart Lake
Fish Creek
Amherst
Sheboygan
Ellison Bay
Iola-Scandinavia
Gladstone
Sister Bay
Waupaca
Green Bay
Weyauwega
Green Bay
Manawa
Ashwaubenon
Fremont
Allouez
Saxeville
De Pere
Poy Sippi
Howard Suamico Lux/Casco
PREMIUM SPONSORSHIPS Naming Rights to Unique Areas Within the Ballpark
Kids Zone The Kids Zone has become the destination point for our youngest Timber Rattler fans at Time Warner Cable Field. Located down the 1st base line, it’s a can’t miss! • Kids Zone entrance signage • All references to Kids Zone in print, media and throughout the ballpark will be referred to as the (Sponsor) Kids Zone
PREMIUM SPONSORSHIPS Naming Rights Within the Ballpark Patio Decks The Patio Decks are located on both the 1st and 3rd baselines. These tables seat 4 and include wait staff service. Making it a popular destination for businesses and families. • Signage on each table • Signage on both sides of the ballpark • All references to the Patio Decks in print, media and throughout the ballpark will be referred to as the (Sponsor) Patio Decks 1st Base All-You-Can Eat Seats Located down the 1st base line, this area seats 65 guests and is all inclusive for groups and individuals • Large signage visible throughout the ballpark • All references to the 1st Base Seats in print, media and throughout the ballpark will be referred to as the (Sponsor) All You Can Eat Seats
VIEW FROM A-Y-C-E
BALLPARK SIGNAGE Scoreboard Signage What’s the score? Each Timber Rattlers fan looks at the scoreboard an average of 127 times per game. Be in that spotlight and promote your brand! Our state of the art scoreboard features a LED full color video display. Tri-Vision (turns every 45 seconds)
Outfield Billboard Signage Thousands catch your message with every crack of the bat! The most time honored method of ballpark advertising enables you to display your company’s brand to a captive audience. Single Lower (8’ x 12’) Single Upper
Double Lower (8’ x 24’) Double Upper NEW! Full Bullpen Signage (4’x24’ upper and 3’x24’ lower) Upper or Lower Bullpen Signage Upper or Lower Boardwalk Single (4’x12’)
BALLPARK SIGNAGE Other Stadium Signage Concourse Signage (4’ x 4’) These signs are located throughout the concourse at Time Warner Cable Field. All signs are framed and backlit so they cannot be missed! Will Call Window Will Call Window and front of ballpark signage. All references to Will Call will be referred to as the (Sponsor) Will Call Standings and Line Up Board Located to the left and right of the main entrance. These signs convey your message and give fans valuable game information. On Deck Circles Looking for a unique piece of signage. On Deck Circles put your message in front of every fan in Time Warner Cable Field! Information Booth The Information Booth is located at the main gate and is the destination for any and all information during a Timber Rattlers game. From directions, to prize pick up, the information booth is where fans go to get it!
PRINT OPPORTUNITIES Official Game Program The Timber Rattlers official full color game program is not your typical game program. Our fans do not purchase this “PLAYBALL” program, it is handed out for free to all fans as they enter the park. The cover and some content change for every series. Back Cover Inside Back Cover Inside Front Cover Full Page Ad ½ Page Ad ¼ Page Ad
Pocket Schedules Panel Ad $3,000 The Timber Rattlers distribute over 250,000 pocket schedules throughout the state of Wisconsin. They are displayed at retail locations, circulated at special events and mailed to fans. Pocket schedules are a great way to get your message directly in the hands of our fans! Ticket Envelopes $3,000 Whether fans order over the phone, pick their tickets up at Will Call or come to the box office ahead of time, their tickets are placed in an envelope which can feature your brand and message.
PROMOTIONAL OPPORTUNITIES On-Field Promotions On-Field promotions are a unique form of entertainment that provides fans at Time Warner Cable Field with more than just a baseball game and exposes your business to a captive audience. An ordinary sponsorship becomes a memorable one when fans are not only able to recall the name of the sponsor, but also its personality. Full Season (67-70 games) Half-Season (33-35 games)
Promotional Giveaway Nights Cost based on production cost of giveaway item The Timber Rattlers offer a variety of promotional giveaway nights, limited only by our imaginations, tailored to help your business reach its target audience. Our sponsors have used these giveaway items as walking billboards by positioning their logo along with the Timber Rattlers on baseball caps, bobbleheads, seat cushions, aprons...the options are endless! As the sponsor of the giveaway, your company will receive the power behind our advertising including mentions in our pocket schedules, newspaper and radio ads, the “Playball�, our live radio broadcast and instadium ads. Promotional Giveaway Night Sponsorship Includes: *30 box seats for the night of your giveaway *An opportunity for one representative to throw a ceremonial first pitch *Giveaway night promoted prior to the event via newspaper, radio, website and in-stadium ads.
*Your giveaway listed in 250,000 pocket schedules
PROMOTIONAL OPPORTUNITIES Weekly Promotions Cost based on the day and event chosen Weekly promotions are an integral part of the Timber Rattlers promotional schedule and include items like, Autograph Sundays, Bang for Your Buck, Thirsty Thursdays and fireworks to name a few. These are extended events that generate excitement for our fans and give your business exposure throughout the season. Your sponsorship will be reinforced through: the pocket schedule, newspaper and radio ads, the Timber Rattlers website, the “Playball” and in-stadium advertising. Mondays (9) – Senior Specials Tuesdays (8) – Bang for Your Buck Wednesdays (11) – Win-It Wednesday Thursdays (10) – Thirsty Thursday Friday (11) – Family Nights / Post-Game Fireworks (7) BREWERS SUNDAY Saturdays (11) – Post Game Fireworks (6) Sundays (10) – Brewers Sunday
Star Wars Night
PROMOTIONAL OPPORTUNITIES Fireworks Concourse Exhibits Exit Sampling
CUPHOLDER SIGNAGE
CONCOURSE EXHIBIT
FIREWORKS NIGHT
2010 Field of Dreams Field of Dreams This unique opportunity allows kids to take the field with the Timber Rattlers players before every Timber Rattlers home game. Each child will also receive a Timber Rattlers hat with your logo on it as well, that can serve as a walking billboard. As the sponsor of this memorable program, your company would receive nightly exposure via the video board and PA system. Your logo will also be featured in all promotional items, print, media and on the Timber Rattlers website.
KID FRIENDLY OPPORTUNITIES Kids Crew The Kids Crew is the Timber Rattlers kids only club. Kids receive a membership card, a special t-shirt, member only events and much more! Your company logo would be featured on all of the items distributed and would include mentions on the website and in-stadium advertising. You also will have the opportunity to add items to each members welcome pack.
KIDS CREW
Fang’s Reading Club Fang’s Reading Club is an incentive based program, which rewards kids for reading. The Timber Rattlers work with area schools and libraries to facilitate the program. As a sponsor of Fang’s Reading Club, your logo will be featured on all materials sent to schools, children and parents. Your logo will also be featured on all prizes distributed to participants and on the videoboard during Reading Club games. READING CLUB
Kids Camps The Timber Rattlers host baseball clinics during the summer giving children an opportunity to learn from the pros. Each camp is FREE and is limited to 125 kids. Each child receives a camp t-shirt and a ticket to that nights game. As the sponsor of a Kids Camp, your logo will be featured on the t-shirt and all materials promoting the camp. You will also have the opportunity to be present at the camp. Camp dates are selected by the Timber Rattlers.
KIDS CAMP
MULTI-MEDIA OPPORTUNITIES Video Board Opportunities :30 Commercials Broadcast your TV quality commercial on our state-of-the-art LED video board at every game throughout the Timber Rattlers season. These full audio/video commercials are sure to attract some attention. Entertainment The video board is a great way to get your brand noticed by our fans. Be part of the entertainment during the game and fans remember your company and the fun they had! Player Profile Fans get the opportunity to learn a little bit more about the future Brewers playing here today! Interactive Fan Cam Everyone loves to see themselves on the big screen! Nightly Happenings and Game Action (PA/Video Board/Radio) During the game there are a number of occurrences available for sponsorship. Some happen every night, some are not guaranteed, but when they do happen the fans will know who sponsors it! Starting Line Ups First Pitches Bat Boys Umpires At Bats Stolen Bases Caught Stealing Home Runs Foul Balls
MULTI-MEDIA OPPORTUNITIES Website Website ads are featured on the official Internet site of the Wisconsin Timber Rattlers throughout the year and link directly to your website. www.timberrattlers.com Homepage – Small (300x100) Rotating Ad Homepage – Large (300x250) Rotating Ad Homepage Ad Individual Non-Rotating Ad
RADIO 1280 AM WNAM Radio Commercials All Timber Rattlers games both home and away are broadcast on 1280 AM WNAM. Single One (1) :30 second spot in all 140 regular season games. Double Two (2) :30 second spots in all 140 regular season games Triple Three (3) :30 second spots in all 140 regular season games
Pre-game or Post-game Show Sponsorship of the Pre-Game or Post-Game show with two thirty second spots in the show that is sponsored and one thirty second spot within the game broadcast. In-game Broadcast Contest With the contest sponsorship, you get one thirty second ad in the inning in which the contest is run. Plus live mentions. Segment Sponsorship Segments include the Starting Lineups, the Baseball Scoreboard, This Date in Baseball History, the Brewer Organizational Report, Midwest League Update, Seventh Inning Stretch, Game Time Weather, Next Game Pitching Match-up, and Game Line score. With sponsorship, you will get a live read at the beginning and end of the segment and one thirty second spot in the inning the segment is run.
MULTI-MEDIA PACKAGE Radio – :30 second Commercial All Timber Rattlers games both home and away are broadcast on 1280 AM WNAM. Sponsors receive one (1) :30 second commercial spot during all 140 regular season games. Radio commercials can be changed throughout the season.
Game Tickets – 20 Ticket Vouchers valid for 2011 Season Sponsor receives 20 ticket vouchers valid for use at any 2011 regular season home game. Tickets can be used in conjunction as a group. Availability dependent on game schedule.
Specialty Advertising – Plasma TV Option of either ½ Season Plasma Advertisement at main gates and at both concession stands or combination of cup holder night entrance/exit sampling.
CORPORATE HOSPITALITY VIP Suites The private setting of a VIP suite is the perfect way to entertain clients or share the exciting baseball action with friends. Suites seat up to ten people and include climate control, cable TV, wait service or pre-ordered menu. Season Tickets As a full season ticket holder you and/or guests of your company will be able to catch all 70 regular season home games at Time Warner Cable Field. You will enjoy the same great seats for each game as well as the fun and excitement that is part of the experience! Patio Tables The patio tables offer more spacious seating and a great view. Each table seats up to four and includes wait service. Group Outings and Picnics The Timber Rattlers offer great group outing opportunities: Discounted Group Tickets (20 or more); U.S. Cellular 1st Base Picnic Pavilion; 3rd Base Picnic Deck; Home Run Porch; Leinie Lodge; Tailgate Areas; All-You-Can Eat Picnic Menus and more!