CORPORATE PARTNERSHIPS TIMBERRATTLERS.COM
Why Choose the Timber Rattlers? Over the past seventeen years, the Wisconsin Timber Rattlers have become the destination for fun, family entertainment in Northeastern Wisconsin. Below are a few of the highlights: • Average yearly attendance of • Over
240,000!+
3 million fans have attended a Timber Rattlers game.
• Became the class ‘A’ affiliate for the
Milwaukee Brewers in 2009 and
recently extended the partnership through 2016 making it the longest current agreement in baseball! • Timber Rattlers reading program now reaches
140+ schools and over
37,000 students. • Timber Rattlers logo ranked in the
top 25 of all of Minor League Baseball
for past two decades. • Timberrattlers.com ranked as the
second most visited site in all of
single ‘A’ baseball. • Timber Rattlers play a key role in the
community as host to the Donald
Driver Charity Softball Game, NCAA Division III College World Series, and the WIAA State Baseball Championships.
The Facts
“ “
ATTENDANCE
In these tough economic times, Minor
“
NUMBER OF GAMES ATTENDED BY FANS
PROFESSIONAL S & AVER
League Baseball is more popular than
10%
73.4
41.2
35M
ever and a great source of summer fun!
5%
11+ 7-10 Games Games
17% 4-6 Games
40M
68% 1-3 Games
- PARADE Magazine
30M 25M 20M 15M
Most families can still afford a night at Minor League ballparks with reasonably priced tickets, special games and giveaways, ballpark food & beverage and exciting professional baseball. - Associated Press
“
10M 5M
$ $ 54 $ $
$196
21
$
MiLB
MLB
Professional Sports Attendance Numbers
N
A A
*Price based on: 2 Adult Tickets (average price), 2 Chi 4 small soft drinks, 2 small beers, 2 programs, & Park
“
“
The Wisconsin Timber Rattlers offer an integrated marketing program designed to not only build brand awareness for its partners, but also to leverage the loyalty of our community owned fan base. • Ballpark signage
SOCIAL MEDIA
• Print publications
The Wisconsin Timber Rattlers are leaders in Minor League baseball when it comes to social media. Timely updates, contests, and MiLB headlines engage fans to discuss baseball and interact with the team.
• Integrated television & radio broadcast features • Fan and player photos uploaded after every game.
• Digital and social media • Event activation • In-game entertainment
• Fans are able to tag themselves and share with other users.
• In-game updates give fans the action anytime, anywhere. • Home or away, fans stay informed with tweets from our Radio Play-by-Play Announcer.
promotions • Tickets and Hospitality
GENDER BREAKDOWN OF MiLB FANS
SPORTS ATTENDANCE RAGE COST
1.3
Special Marketing Opportunities
Families love Minor League Baseball and not just because tickets start at about $5. Every seat is close to the action, and thanks to hilarious mascots and post game fireworks, the fun isn’t limited to the playing field. -USA Today
AGE BREAKDOWN OF ADULT MiLB FANS
Fans With CHILDREN LIVING AT HOME
COST FOR THE 2010-2011 SEASONS $412
$ $ $ $ $ $ $ $ $ $
$291
$288
20.9
NHL
NBA
Average Cost* to Attend a Game
ld Tickets (Average price), king
17.1
$ $ $ $ $ $
NFL
ATTENDANCE FIGURES COURTESY OF
$400 $350
57% MALE
53%
45% 45 & Older
$300 $250
53% of Timber Rattlers fans
55%
43% FEMALE
have children under the age of 17 living at home.
18-44
$200 $150 $100
GOOD VALUE FOR THE MONEY
INNOVATIVE MARKETING
STRONG ROI FOCUS
$50
1. Minor League Baseball
1. NASCAR
1. NASCAR
2. NHRA -(National Hot Rod Association)
2. NFL
2. Minor League Baseball
3. Arena Football
3. Minor League Baseball
4. NHRA
4. NASCAR
4. NBA
5. PGA
5. Minor League Hockey
5. Arena Football
5. LPGA
The rankings are from a survey of nearly 1,300 sports sponsorship executives from companies known to be sports sponsors. The 16 sports properties measured were MLB, Minor League Baseball, NFL, Arena Football, NHL, Minor League Hockey, NBA, WNBA, PGA, LPGA, NASCAR, CART, IRL, NHRA, MLS, & NCAA.
We Work for You
More than just exposure, Timber Rattlers’ partnerships offer the opportunity to creatively communicate your message in a unique and entertaining environment. Interact directly with fans through in-park activities, place a giveaway item in the hands of your target audience or simply have your brand associated with fun and community leadership.
Each partnership is unique, but all feature the following benefits:
LASTING IMPRESSIONS An impactful variation from traditional advertising,
2
partnering with the Timber Rattlers puts your business
LEVERAGING OUR BRAND TO BENEFIT YOURS Timber Rattlers games allow our partners to showcase their brand with a successful organization that carries a positive association with consumers and businesses throughout Northeast Wisconsin.
in front of 250,000+ excited and enthusiastic prospective customers for an extended period of time. Marketing with the Timber Rattlers carries through 70 home games and numerous special events, establishing strong brand recognition and preference while delivering a specific message to a large and loyal fan base.
3
REACHING YOUR TARGET From families to business leaders and everything in between, Timber Rattlers fans represent a wide
BEYOND THE BALLPARK
mix of demographics. We will work with you to
Timber Rattlers games are broadcast live throughout Northeast
direct your marketing message to one or all of
Wisconsin on AM 1280 WNAM and TWC Sports 32. Games also receive
these groups.
major coverage in the local newspapers and television news. Partnering with the Timber Rattlers can yield significant coverage beyond the games themselves.
5
CONNECTING WITH OUR CAPTIVE AUDIENCE Timber Rattlers games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time (average game time of just over three hours). Fans at sporting events with family and friends are more likely to take in their surroundings and remember what they saw while associating that information with a positive memory.
Contact Info
Donald Driver Charity Softball Game
Call 1-800-WI-TIMBER or (920) 733-4152 to talk with a Corporate Sales Manager.