Time Warner Cable (Wisconsin Timber Rattlers 2013 Proof of Performance)

Wisconsin Timber Rattlers 2013 Proof of Performance

Introduction

Baseball has been a constant in Appleton since 1891 and has seen many different incarnations throughout the years. In 1995, the team moved into their brand new stadium and, at the same time, re-branded themselves as the Wisconsin Timber Rattlers. Since that time, the Timber Rattlers have become one of the top Minor League teams in the entire country.

In 2012, the Timber Rattlers not only won their first Midwest League Championship (fifth in the organization’s history) but were also awarded the prestigious Larry MacPhail Promotional Award from Minor League Baseball, symbolizing the top promotion effort in all of Minor League Baseball. The Larry MacPhail Award is presented to the team that demonstrates outstanding and creative marketing and promotional efforts within its community, its ballpark, and in media and promotional materials. In 2012, President Rob Zerjav was also selected as the Midwest League Executive of the Year. This was the second time Zerjav had been recognized as the league’s top executive.

The Timber Rattlers were also recognized in 2012 (marking 16 out of 18 years) as having one of the top selling logos in all of Minor League Baseball.

In 2013, Time Warner Cable Field received a $6.2 million facelift which now makes the facility a year-round destination. In addition to hosting 70 Timber Rattlers home games, the NCAA Division III College World Series, the Wisconsin State Baseball Championship, and the annual Green Bay Packers charity softball game, Time Warner Cable Field will now play host to weddings, banquets, meetings, office parties and many additional non-baseball events. With the renovations, Time Warner Cable has become the place to be in the Fox Cities.

2012 Attendance 2012 Timber Rattler Numbers Team Record: 78-61 Home Record: 42-28 Number of home games: 67 Number of rainouts: 3 Total Season Attendance: 240,509 2012 Average Attendance: 3,589 2012 Playoffs: 5,242

2012 Special Events Donald Driver Charity Softball Game NCAA Division III Baseball Championships WIAA State Baseball Tournament FRV Legion All-Star Game Special Event Attendance: 46,569

2012 TOTAL ATTENDANCE: 292,320

Hospitality Time Warner Cable took part in Time Warner Cable Field’s hospitality program by enjoying the following: • 4 box seat season tickets.

Season Tickets 4

Section 107

Row  F

Seats 1-4

• 300 person picnic July 21th • Time Warner Cable customers receive 1⁄2 price tickets for each Sunday home game.

Customer Appreciation: During the 2012 season, 558 people showed their Time Warner Cable Bill on a Sunday and received a 1⁄2 price ticket. There were 9 Sunday home games in 2012.

Tickets Purchased with TWC Offer: 2007: 560 2008: 333 2009: 805 2010: 824 2011: 949 2012: 558 (We no longer had an insert in Time Warner Cable bills)

Signage

Marquee Signage - Front Gate

Marquee Signage - Video Board

Ballpark Road Signage- Casaloma Dr.

Ballpark Road Signage- Hwy. 41

Signage

Dugout Backboard - 3rd Base Side

Dugout Backboard - 1st Base Side

Dugout Top- 3rd Base Side

Dugout Top - 1st Base Side

Signage

Field Name Signage

Outfield Wall Sign and Pitch Speed

Time Warner Cable Half Price Sunday Ticket Offer displayed at all ticket windows

Signage In 2011, the Wisconsin Timber Rattlers introduced a new mobile web site application that changed the way fans connected to the team, the game, their fellow fans, and the experience of being at the game.

Rattlers In-Game provided our fans with up-to-date game information, player stats, video streaming and the ability to order food and drinks from their stadium seats as well as share their photos up on the video board.

Print ‘PLAYBALL!’ (The Official Program of the Wisconsin Timber Rattlers)

Playball Game Program

The Timber Rattlers game-day programs, include a full page Timer Warner Cable ad, Time Warner Cable Sports Channel game list, and featured the Time Warner Cable logo on the cover.

Print

Group and Ticket Guide

Daily Promotion Page - Half Price Sunday Ticket Offer

Individual Tickets Page

Individual Tickets Page - Logo Detail

Print

Pocket Schedule

The Timber Rattlers distribute over 200,000 pocket schedules a year.

Time Warner Cable is featured in the following areas: - Sunday’s Time Warner Cable bill offer in daily promotions - All Time Warner Cable broadcast games marked on the calendar - Time Warner Cable Field logo next to stadium rendering

Print

Time Warner Cable logo appears on the channel listing guide located in each club level suite

Internet

Timberrattlers.com - Web Page Header

Timberrattlers.com - Stadium Map

Timberrattlers.com - News - TWC Sports Link

Internet

Timberrattlers.com - Wireless Internet Provided by Time Warner Cable

PostCrescent.com writes numerous articles on the Timber Rattlers while mentioning Time Warner Cable Field

PostCrescent.com - Online Interactive Stadium Map

PostCrescent.com - Ballpark Guide Sidebar Ad

Videoboard

Time Warner Cable commercial is played on the videoboard before each game

Media TWC receives two (2) :30 second radio spots in each of the 140 radio broadcasts.

All games are heard live on 1280am WNAM as well as streamed on-line through www.timberrattlers.com.

Radio Announcer, Chris Mehring broadcasting during a home game at Time Warner Cable Field.

Thank YOu On behalf of the Wisconsin Timber Rattlers, we would like to take this opportunity to thank you for your continued support in the community and in particular with the Timber Rattlers. Because of your sponsorship, we are able to provide fans throughout Wisconsin with an abundance of activities at Time Warner Cable Field that make every day here at the ballpark special.

Time Warner Cable Field and the Timber Rattlers host an array of regional events and community activities which translates into over 300,000 fans receiving your advertising message while at the stadium.

The Wisconsin Timber Rattlers enjoyed a tremendous 2012 season, winning the 2012 MWL Championship and being awarded the prestigious Larry MacPhail Promotional Award from Minor League Baseball. The season was an immense success, and we continue to build and enjoy our growing affiliation with the Milwaukee Brewers.

It is our goal to provide fun, affordable, family entertainment, and our ongoing collaboration within the community would not be possible without your support.

We understand you have several options for your marketing dollar, and the Timber Rattlers are proud to help strengthen your business by working with you to provide a highly visible and unique investment opportunity through sponsorship. We look forward to your continued involvement during 2013; and once again, thank you for your partnership with the Wisconsin Timber Rattlers!