EMU Athletic Corporate Partners

MU ATHLETICS 2012-2013 2012-2 013

CORPORATE CORPORATE PARTNERSHIP PARTNERSHIP PROGRAM PROGRAM

PAKMODE PARTNERSHIPS

We believe in partnerships, not sponsorships. Saying it is one thing, but our actions speak for themselves. We use a combination of new and traditional media to maximize our partners exposure, but we also look for direct business opportunities on campus and in the community. Our track record and partners success speak for themselves because we strive to help each and every partner see a return on their investment.

ABOUT EMU ATHLETICS EMU Alumni Base in SE Michigan ............................................... 50,000 + . 20,000 + Football Home Attendance (per game) ...................................... 6,000 + Volleyball Home Attendance (per game) .................................... 400 + Women’s Home Attendance (per game) ..................................... 500 +

MU ATHLETICS

Men’s Home Attendance (per game) .......................................... 1,200 +

+ 2012 Football Team went 6-6, just shy 1 win of qualifying for bowl game + Men’s Basketball Team won the MAC West Championship and Coach of the Year + Women’s Basketball Team won MAC West Championship and MAC Tournament

2012-2 013

TESTIMONIALS CORPORATE PARTNERSHIP PROGRAM

“ of Pakmode as it relates to our EMU Athletics partnership. While it is

true "partnership" that provided value on several levels, that positively

“This is just a note to thank you personally for assisting my business in our

directly as a part of the Corporate Partnership, and also opened doors for new relationships and avenues for our business. The overall experience was very rewarding, valuable, and more than worth the investment. We look forward to our future relationship with Pakmode and EMU Athletics.”

- MARK SERRA Director of Marketing //

“As a two year corporate partner of EMU Athletics, I wanted to acknowledge year. Although they stepped in late, I couldn’t have asked for better service.

They were able to streamline the process and meet their commitments. We look forward to continuing our relationship with EMU and Pakmode.”

- KEVIN GUDEJKO Director of Opertions // Mainstreet Ventures “We have been working with Pakmode for the past four years and we are amazed how the partnership continues to grow each year. Each year we are able to customize our partnership based on what we can spend. Having the ability to say what you can spend and then say this is what you are wanting ideas and insights to things that we would have never thought about otherwise. We have seen an increase in communication with the university to our visibility in the community. “

- STACY MORRIS General Manager // American Campus Communities

really appreciate it when a marking/advertising group can guide you in a new direction that you never saw before. Your passion for what you do is evident in every meeting we had. I really felt like you were one of the members of my ”

- CARLOS LOZANO Owner // Lozano Insurance Agency

“We were looking for ideas of how to engage the EMU community a few years ago when Pakmode Media & Marketing introduced us to the EMU Athletics Corporate Partnership Program. This partnership allows us to engage students, coaches, faculty and the community that attends EMU Athletic events and other campus events that corporate partners are invited to. It also opens up opportunities for us to market to the general Ypsilanti community at events we hear about and are invited to because of the partnership. Pakmode is very easy to work with and have great social media and marketing ideas! I would highly business in the community or need some “fresh” ideas in your marketing plan.”

- BARRIE BROWN Marketing Manager // Community Driven Credit Union

PAKMODE

MARKETING OPPORTUNITIES PAGE VIEWS

3,300,000+ ANNUAL

UNIQUE VISITORS

390,000+

MU ATHLETICS 2012-2 013

53%

CORPORATE PARTNERSHIP EMU ATHLETICS PROGRAM

RETURNING VISITORS

PARTNERSHIP OPPORTUNITIES SIGNAGE:

PRINT:

DIGITAL:

OTHER:

-Convocation Center -Rynearson Stadium -Bowen Fieldhouse -Oestrike Stadium -Varsity Field -Scoreboards

-Social Media Platforms -EMUEagles.com -EagleNationRewards.com -Scoreboard and LED -Text Messaging/Mobile -Eagle All-Access Streaming

TV & RADIO:

-WTKA Coach's Show -WCAR Game Broadcasts -Fox Sports Detroit

-Ticket backs -Print at home tickets -Game Day Programs -Fliers -Marketing Materials -Schedule Cards

-Ticketing Promotions (Living Social, etc) -Co-Branded Promotional Items -Product and Service Trade -In Game Promotions -Live reads -Tabling Opportunities at games -Eagle Incentive Program -Coach's Card -Eagle All-Access

PAKMODE PARTNERSHIP PACKAGES CUSTOM PACKAGES RANGING FROM $2,500 - $100,000 AVAILABLE UPON REQUEST

EAGLE PACKAGE ($1,500 / football & volleyball seasons)

////////////////////////////////////////////////////////////// + 1/4 Page ad in all (6) game day football programs* + (1) PA mention per football game + Tabling opportunity at (1) home football game + Featured page on EMU Athletics facebook fan page* + (2) Season tickets for football and volleyball

HURON PACKAGE ($3,000 / fall semester)

////////////////////////////////////////////////////////////// + 1/4 Page ad in all (6) game day football programs** + (1) PA mention per football game + Tabling opportunities at (3) home football games + Featured page on EMU Athletics facebook fan page** + Static sign in Convocation Center (4’ x 8’)** + Online mini button on EMUEagles.com + (5) :30 Second spots on WCAR ESPN Detroit Coaches Show + (4) Season tickets for football and volleyball

NORMALITES PACKAGE ($6,000 / fall & winter semesters)

////////////////////////////////////////////////////////////// + 1/2 Page ad in all (6) game day football programs** + (1) PA mention per football game + Tabling opportunities at all (6) home football games, (5) home volleyball games, (5) home women’s basketball games and (5) home men’s basketball + Featured page on EMU Athletics facebook fan page** + Static sign in Convocation Center (4’ x 8’)** + Online mini button on EMUEagles.com + (25) :30 Second spots on WCAR ESPN Detroit Coaches Show (free production) + Full page ad in digital fan guide** + A-frame sideline banner at all (6) home football games

+ Logo on one co-branded item (paid by EMU Athletics. ex. t-shirt, poster, schedule card) + (6) Season tickets for football, volleyball, women’s basketball and men’s basketball

* Graphic Design not included **Graphic Design not included; Signage Included

CHECK OUT SOME OF OUR CURRENT SPONSORSHIP PARTNERS