#TIMEFASHION
Valentino embraces sustainability with its Open for a Change project
SUSTAINABLE I VALENTINO REVOLUTIONISES ENVIRONMENTAL-FRIENDLY, HIGH-END FASHION WITH NOVEL PACKAGING AND MATERIALS
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Clearly, this project is no small step. Valentino has committed to an entire remodelling of so many facets of the Maison and a change so grand will, inevitably, inspire more brands to follow suit and thus normalise, encourage,
By Sophia Dallimore
Future
t is truly inspirational to bear witness to the evolutionary era of fashion we are currently in, with regard to the defiant commitment to sustainable material, distribution, and consumerism. Valentino is headlining this movement for the category of luxury retail brands. Under this umbrella of a sustainable movement, the Open and Rockstud Untitled sneakers, are completely re-designed to utilise sustainable materials. Furthermore, Valentino upholds environmentally-sound sourcing and production for its shopping bags, boxes, boutique stationery and greeting cards, fabrics for its garment covers and dust bags, cover gift boxes, waterproof shopping bag and white ribbon.
