#TIMEFASHION
Berluti introduces a new campaign, geared towards living life to the fullest Andy Warhol
NATURALLY Effortless
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ince its inception four generations ago, Berluti has proven itself time and time again as a pillar of timeless elegance, class, and impeccable grace. The identity of a Berluti man, one of effortless chic, enthrals the likes of many and, in our modern times, is the leather Maison of choice for up-andcoming celebrities to aged businessmen and all men in between. That is the thing,
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with a brand like Berluti, the trust its clients feel runs so deep no campaign falls short of being iconic. Launched in March of this year, Berluti’s Live Iconic campaign “calls for a return to the essential – the iconic – in the manner of two of its legendary clients, Marcello Mastroianni and Andy Warhol.”
Immediately, we are enticed by the great sentiments and nostalgia attached to the campaign’s chosen muses, who were also loyal clients, of the Maison. On the one hand, we have Mastroianni, whose uncanny presence in Italian cinema has earned him recognition as one of Italy’s most iconic actors of the 20th century. The most suitable incarnation of the Berluti man, Mastroianni’s legacy lives on.
By Sophia Dallimore
BERLUTI’S NEWEST CAMPAIGN, LIVE ICONIC, IS EVERYTHING THE NAMESAKE TITLE INSPIRES AND MORE
