#TIMEFASHION
WHAT’S
In a Number?
I
n the 1930s, textile entrepreneur Ermenegildo Zegna was driven by a deep sense of giving back and embarked on a vast environmental restoration project in the mountains of Biella Alps in Piedmont, Northern Italy, surrounding the original wool mill established in 1910 and following the road that he himself traced. Since then, the founder’s vision has served to guide the brand.
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A visionary founder himself, around 110 years ago, he built a road stretching across 44.5 kilometres in Piedmont, to link Oasi Zegna. Named 232 road, it crosses the 100 km2 Oasi Zegna natural territory surrounding the wool mill, and subsequently been turned into a graphic abstraction and signifier of the Zegna brand identity where history is expressed in the family name of the founder.
Zegna launches its 232 brand values campaign with its muses: Isaac Hempstead Wright, Yagamoto and Marracash
By Anastasia Winayanti Wibowo
INSPIRED BY THE FOUNDER’S ROAD IN OASI ZEGNA, ZEGNA INTRODUCES ITS NEW BRAND VALUES CAMPAIGN, THE 232
