BEAUTIFUL Connection

JAEGER-LECOULTRE PROUDLY INTRODUCES SINGER LENNY KRAVITZ AS THE LATEST OF ITS GLOBAL AMBASSADORS

Jaeger-LeCoultre is thrilled to name the American singer-songwriter, producer, multi-instrumentalist, actor, designer, and photographer Lenny Kravitz as its global ambassador. The Grammy Award-winning musician, fashion icon, and versatile superstar are the latest in a long line of celebrities who have served as ambassadors for the Maison, and he will also be featured in a series of campaigns for Jaeger-LeCoultre.

“With his artistry, inventiveness, and ability to transcend genres, Lenny epitomises Jaeger-

LeCoultre’s values and style,” explains Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”

From the very beginning of his career, Lenny Kravitz has been defiantly original, always following his own path, steadfast in his artistic vision. His artistic endeavours are all motivated by a spirit of exploration and curiosity, much like Jaeger-LeCoultre. Furthermore, he also shares that he feels very drawn to JaegerLeCoultre in the sense that the way the Mai- son combines such a high level of craftsmanship, design, and function in its watches, really resonates with him.

“My Jaeger-LeCoultre pieces feel like they have always been there—they blend with me, and their style is absolutely timeless. You can really make these watches your own, and when you want to change the mood, change

By Riga Ramadhan

the vibe, they always fit. It’s as if they become one with you,” elaborates Kravitz.

Speaking of which, one of Lenny Kravitz’s favourite watches is the iconic Reverso, which he wore when he performed at the 2023 Oscars ceremony. An instantly recognisable design icon, the Reverso is an ideal match for a man whose innate sense of style was recognised last year by the Council of Fashion Designers of America (CFDA) with its ‘Fashion Icon’ award. “Beyond the function of a watch, style is very important—how it looks and the way it fits on your wrist. You have to really connect with it,” he further adds.

Moreover, in the special photo shoot with the Maison, Lenny Kravitz is portrayed in a series of images, capturing his forward-thinking statement of style that effortlessly blends vintage and modern elements. The superstar is shown wearing a distinctively classic menswear ensemble with a pair of sunglasses, which is arguably his iconic look that showcases his unique fashion sense, and on his wrist is the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon in pink gold.

The model Kravitz wears is a time-defying timepiece that remarkably pairs the hypnotic beauty of an innovative flying tourbillon with the practicality of a dual time zone display.

To elaborate, it transforms from a classical Art Deco-style featured on its front dial to a semi-skeletonised and intricately decorated reverse dial, displaying a second time zone with a night & day indicator. Fundamentally, this timepiece presents the Manufacture’s expertise in tourbillons while at the same time captivating connoisseurs and watch enthusiasts alike with groundbreaking designs and technical mastery.

In the end, the partnership between Lenny Kravitz and Jaeger-LeCoultre is a natural fit. The musician and the watchmaker are known for their creativity, attention to detail, and commitment to quality. In a way, this is a sign of the Maison’s commitment to innovation and its desire to reach a wider audience, as both parties share a passion for excellence and craftsmanship, and they are both committed to creating products that are both beautiful and timeless.

1. Lenny Kravitz is Jaeger-LeCoultre's newest global ambassador

2. The verso dial of the timepiece features a tourbillon at the 6 o'clock position

3. Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon

4. Stylish and accomplished, Lenny Kravitz wears the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon in pink gold