TIMES COLONIST | timescolonist.com
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THURSDAY, SEPTEMBER 19, 2019
Mission Impossible x What does your Mission Statement say about you? s the mission of your business to benefit all stakeholders or to create profit for shareholders? The term “stakeholder” was originally coined at Stanford Research Institute in 1963 to describe “those groups without whose support the organization would cease to exist.” There are many publicly-traded companies whose mission is to maximize value for shareholders. While this singular focus makes the internal planning process easier, it does leave a whole raft of stakeholders out of the equation.
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JOHN JURICIC Labour Market Consultant
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DENNY WARNER Executive Director, Saanich Peninsula Chamber of Commerce
I wonder how invested employees can be in working for a company whose primary, publicly-stated goal is to make money for shareholders. In the hierarchy of customers, employees and shareholders, who should be at the top? I would argue employees are unquestionably a company’s greatest asset. Without employees providing value for customers, there would be no customers and no profit for shareholders. Many companies don’t have a mission statement. It is a task that is deemed to be of lesser importance than the myriad of other competing planning and operational priorities. However, your mission statement is an
important representation of who and what you are to the rest of the world — your internal customers (employees) and external customers (including suppliers) are paying attention. Stakeholders are becoming more savvy and interested in working for, patronizing and investing in companies whose missions align with their own values. In writing this, I reviewed our own organizational mission, which is: “... to make a positive difference for members by providing a voice and services that shape the environment for business.” It’s good. But I think we can do better.
Epicure: The quintessential Peninsula manufacturing company ast Thursday, we were honoured to have Amelia Warren, CEO of Epicure (epicure.com), speak to the Sidney Breakfast Club. The Dakota Café was a packed house to hear Amelia tell the extraordinary Epicure story — a story that collectively symbolizes the issues, challenges and successes of many Peninsula manufacturing sector companies. Epicure’s North Saanich head office operations has 200+ employees. The lack of affordable housing is a huge struggle for many. As is the case for many Peninsula manufacturing companies, practical and efficient
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transportation options are few and far between. Collectively, we’ve been advocating for these issues for the better part of 10 years. Epicure, under Amelia’s leadership, has been a consistent supporter of the myriad (DTAPP, Cda-BC Job Grant, Labour Market Partnerships) of Federal/Provincial labour market programs in a continuing effort and desire to enhance training and career pathways for their staff. Solving these labour market challenges are mission critical to the sustainable growth of the Peninsula Manufacturing Sector. Amelia Warren is an extraordinary
individual — an inspiring and innovative business leader. Our region is very lucky to consider her a colleague. The current federal election is a perfect opportunity for all of us to help business leaders like Amelia represent Peninsula manufacturing sector issues to the regional candidates. The advocacy must never stop. John Juricic, Serial Entrepreneur: harbourdigitalmedia.com Labour Market Consultant: mfgcln.com
Justice Beverley McLachlin WINSPEAR SPEAKER SERIES Truth be Told: A discussion with Justice McLachlin Sunday, Sept. 29, 7 p.m.
he Right Honourable Beverley McLachlin was appointed Chief Justice of Canada on Jan. 7, 2000. She is the first woman in Canada to hold this position, and is the longest serving Chief Justice of Canada. She retired on Dec. 15, 2017. In 2018, she was named a Companion of the Order of Canada — the highest level of the Order of Canada. Throughout her judicial career, she has covered countless areas of the Canadian legal system. In addition to her judicial duties at the Supreme Court, the Right Honour-able Beverley McLachlin has chaired the Canadian Judicial Council, the Advisory Council of the Order of Canada, and the Board of Governors of the National Judicial Institute. She is the author of numerous articles and publications. The Rt. Hon. Beverley McLachlin is an icon. Full stop.
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There’s no other way to describe the small-town girl from Alberta who grew up to become the first woman and longest serving Chief Justice of Canada. If you’re lucky enough to hear her speak, you’ll discover a thoughtful reflection on her rich, wide-ranging career and her time as Chief Justice, which she refers to as the “centrepiece of her life”. You’ll marvel at her deep knowledge of so many hot-button issues — from mental health to diversity to politics to the justice system and beyond. You’ll love how bold she is — how unafraid to dig into the challenges Canadians are facing right now. And above all, you’ll walk away with that buzzing feeling you get when you know you’ve just witnessed something very, very special. Tickets: marywinspear.ca/event/justicebeverley-mclachlin
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