Media Kit 2019 by Times Community Newspapers

THE LOCAL NEWS THAT MATTERS TO YOU. TIMES COMMUNITY NEWSPAPERS THE HUDSON VALLEY’S MOST HONORED WEEKLY NEWSPAPER GROUP. PERENNIAL WINNER OF THE NEW YORK PRESS ASSOCIATION’S PRESTIGIOUS “ PAST PRESIDENTS’ AWARD FOR GENERAL EXCELLENCE,” AND RECOGNIZED ANNUALLY AS ONE OF THE MOST HONORED NEWSPAPERS IN THE HUDSON VALLEY.

WHY ADVERTISE IN THE TIMES COMMUNITY NEWSPAPERS? THE NUMBERS DON’T LIE

82%

of New Yorkers think local newspapers are the best source of information about their community.

80%

of adults read a community newspaper EVERY week!

2.33

is the number of people our readers share our newspaper with.

20,000 local adults are reached in your area each week.

73%

read most or all of the newspaper and spend almost 40 minutes reading it.

70%

of adults find newspapers helpful with their purchasing decisions.

40%

of readers keep the newspaper for 6 or more days.

IMPORTANT FACTS: • Our readers shop local, are more likely to make a purchase from an advertisement and are active in their communities. • Weekly newspaper ad prices are a fraction of the cost of an ad in a daily newspaper. • We oﬀer FREE professional graphic design and ad campaign planning.

DID YOU KNOW? Community newspaper readers are more likely to purchase: • hardware and building supplies • furniture or appliances • lawn and garden supplies • computer equipment and supplies • jewelry • and take a vacation

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Y E H T L WIL ? D A R U SEE YO

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

www.timeshudsonvalley.com

Serving Bloomingburg, Crawford, Gardiner, Maybrook, Montgomery, Pine Bush, Shawangunk, Walden and Wallkill Zip codes: 10919, 10915, 10924, 10940, 10941, 12525, 12543, 12549, 12566, 12575, 12586, 12588, 12589, 12721 and 12722

Population 127,209 Households 43,810 Average Household Income $60,742 Wallkill Valley Times Readership 8,442 Adult Readers Ulster Park 12580 DeWitt Mills

12472 12487

High Falls 12446

12404

Accord 12440

12538

12561

Kerhonkson

Wallkill Valley Times Coverage

12569

12528

New Paltz

Highland

12525

12578

Rochdale

Verbank Village 12585

12601 12603 12515 12540 12547 Lagrangeville 12548 12566 12589 Pine Bush Wappingers Falls 12542 Wallkill Walker Valley 12590 Hopewell Junction 12721 12586 Bloomingburg 12533 Walden 12549 12550 12524 12582 10919

Upper Mongaup 12729 12780

12746 12739

Gardiner

10940

10963

Goshen

12771

10924 10958

Westtown

10998

10921

Snufftown 10990

10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

10992

12520

12518

Beacon

12508

Hortontown

10516

Nelsonville

10996

10930

Monroe

10950

Warwick

12553

Washingtonville

Chester

10918

Newburgh

12577

10916

Middletown 10973

Greenville

12543 12575

10917 10928 10911

Doodletown

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

Serving the city of and town of Newburgh and New Windsor Zip codes: 12518, 12550, 12551, 12552 , 12553 and 12584

Population 100, 361 Households 34,780 Average Household Income $61,383 Mid Hudson Times Readership 4,448 Adult Readers Ulster Park 12472

12446 12404

Bloomingburg

12549

10919 10963

12569

Verbank Village

12586

12550

12524

Beacon

Newburgh

12543 12508 Vails 12553 12575 Gate Cornwall 12577 10516 12520 Middletown10916

Washingtonville

Greenville 10998

12590

Walden

Hopewell Junction 12533 12582

Hortontown

10940

12739

Westtown

10973

Goshen

10924

10992

12518 10996

Nelsonville

Chester 10930 Monroe 10921 10918 Snufftown 10950 10917 10928 10911

10958

Doodletown

10990

Warwick 10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

12578

12585 Rochdale 12528 12601 12525 12603 12515 12540 12547 Lagrangeville 12548 12589 12542 Wappingers Falls

12721

12771

DeWitt Mills

Highland

12566

12746

12538

New Paltz

Pine Bush

12780

12440

12561

Mid Hudson Times Coverage

Upper Mongaup

12580

High Falls

Accord

Kerhonkson

12729

12487

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

TIMES SOUTHERN

ULSTER

Serving the towns of Lloyd, Marlborough, Plattekill, Milton and Modena Zip codes: 12515, 12528, 12542, 12547, 12548 and 12568

Population 20,430 Households 7,492 Average Household Income $56,462 Southern Ulster Times Readership 2,979 Adult Readers Ulster Park 12472

12446 12404

Marlboro

12549

10919 10963

12739

12586

12550

12590

12524

Beacon

Newburgh

12543 12508 12553 10940 12575 12577 10516 12520 Middletown10916 10973

Goshen

Verbank Village

10924

10992

12518 10996

Hopewell Junction

12533 12582

Hortontown

Nelsonville

Chester 10930 Monroe 10921 10918 Snufftown 10950 10917 10928 10911

10958

Doodletown

10990

Warwick 10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Walden

Washingtonville

Greenville 10998

12569

12585 Rochdale 12528 12601 12603 12515 12540 Modena 12547 Lagrangeville 12548 Milton 12589 12542 Wappingers Falls Wallkill

Bloomingburg

Westtown

12578

Highland

12721

12771

DeWitt Mills

12525 12566

12746

12538

New Paltz

Pine Bush

12780

12440

12561

Southern Ulster Times Coverage

Upper Mongaup

12580

High Falls

Accord

Kerhonkson

12729

12487

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

RATE CARD Publisher: Carl J. Aiello Representatives: New York Press Service 621 Columbia St. Ext. Cohoes, NY 12047 518-464-6483 Advertising Rates Any single newspaper: Open Rate......................................$10.00 column/inch 150 - 499 col/ins ........................................................9.25 col/in 500 - 1999 col/ins ..............................................8.50 col/in 2000+ col/ins ....................................................8.00 col/in Consecutive Rates 4 Weeks ..................................................$9.50 column/inch 8 Weeks ..............................................................9.25 col/in 13 Weeks ............................................................9.00 col/in 26 Weeks ............................................................8.75 col/in 52 Weeks ............................................................8.25 col/in Any 2 Newspaper Open Rate ............................................$11.00 column/inch 150 - 499 col/ins................................................10.25 col/in 500 - 1999 col/ins................................................9.75 col/in 2000+ col/ins......................................................8.00 col/in Consecutive Rates 4 Weeks ................................................$10.50 column/inch 8 Weeks ............................................................10.25 col/in 13 Weeks ..........................................................10.00 col/in 26 Weeks ............................................................9.75 col/in 52 Weeks ............................................................9.25 col/in All 3 Newspapers Open Rate ............................................$12.00 column/inch 150 - 499 col/ins................................................11.75 col/in 500 - 1999 col/ins..............................................11.25 col/in 2000+ col/ins....................................................10.50 col/in Consecutive Rates 4 Weeks ................................................$11.50 column/inch 8 Weeks ............................................................11.00 col/in 13 Weeks ..........................................................10.50 col/in 26 Weeks ..........................................................10.00 col/in 52 Week...............................................................9.50 col/in

Commission and Terms of Payment: Agency rate: Add 15% to open rate. Accounts are due in full 30 days from invoice. Late Fees of 1.5% will be applied. Advertising Rate Policy Alcoholic Beverage and Tobacco Advertising accepted. 30 days notice to agency on rate change. Advertising sold in individual papers or in all papers. Service Directory 4 column/inches .................................. $100.00 per/month Open Rate ............................................$12.50 column/inch 4 Weeks ............................................................12.00 col/in 8 Weeks ............................................................11.50 col/in 13 Weeks ..........................................................11.00 col/in 26 Weeks ..........................................................10.50 col/in 52 Weeks ..........................................................10.00 col/in Minimum 20 words, $10 plus 25¢ per additional word per week. 2 weeks, 20 words ....................................................$12.00 3 weeks, 20 words ....................................................$16.00 4 weeks, 20 words ....................................................$20.00 Color Rates & Data Process color ................................................................$150 Pre-printed Inserts .................. Cost per 1,000 - per insertion 10,000 inserts needed for full circulation SIZE 8.5”x11” 4 p tab 8p tab 12p tab

OPEN $50 $54 $56 $60

6X $47 $50 $53 $57

12X $44 $46 $50 $54

24X $42 $44 $48 $52

52X $40 $42 $46 $50

SIZE 16p tab 20p tab 24p tab Odd sizes

OPEN $66 $70 $75 $84

6X $63 $67 $73 $80

12X $60 $65 $70 $77

24X $58 $63 $68 $76

52X $56 $61 $66 $75

Must meet Periodicals postal requirements Must not be designed for mailing Deadline: Friday preceding publication Delivery address for all inserts: Wallkill Valley Times c/o, 20 Smith Road, Middletown, NY 10941 Special Pages/ Features Worship, Sports, Prime Times

www.timeshudsonvalley.com

RATE CARD

(CONTINUED)

Contract and Copy Regulations 1. Publisher reserves the right to reject or cancel any advertisements at any time. 2. Cancellations will not be accepted by the publisher after closing date. 3. Publisher not bound by any terms or conditions printed or otherwise appearing in order blanks, advertiser's forms or copy instructions when in con ict with terms and conditions on publisher's rate card or policies. 4. Advertiser and advertising agency should indemnify and hold harmless Times Community Newspapers, its o cers, agents, employees and contractors, for all contents supplied to publisher, including text, representations and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement, plagiarism, and in case of pre-printed insert, de cient postage. 5. Times Community Newspapers shall not be liable for failure to print, publish or circulate all or part of any issue in which an advertisement accepted by the publisher is contained if failure is due to acts of God or government strikes, accidents, lack of newsprint or other circumstances beyond the control of Times Community Newspapers. 6. Times Community Newspapers shall not be liable for errors or omissions in, or a failure to insert, any advertisement for which it may be responsible, beyond the cost of actual space occupied or to have been occupied by item in which error or omission or failure to insert occurred. Advertiser will be entitled to refund of advertisement price or insertion in next issue, at advertiser's option. 7. Position cannot be guaranteed. No credit or allowance for position given. Special R.O.P Units - Does not apply. Split Run - Does not apply. Special Services Clip art available at no charge Proofs shown on request within deadline Tearsheets available on request Complete copy of publication available on request.

COMMUNI TY NE WSPAPE RS OF THE HUDSON VALLE Y

R.O.P Makeup Requirements Minimum Ad size for display: 2 columns by 2 inches Closing Times Deadline for space reservation, copy and cancellation Friday at 5pm. Mechanical Measurements: Main Section 1 column......................................................................1.50" 2 columns .................................................................. 3.25" 3 columns ........................................................................5" 4 columns ....................................................................6.75" 5 columns ......................................................................8.5" 6 columns ................................................................10.25" Special Classi cation/Rates No position guaranteed Political rates are based on open rate - cash in advance only

Circulation Wallkill Valley Times Established: 1983 Price: $1.00 per issue. Audit: PO Paid: Call for latest gures Zip Codes: 10915, 10919, 10924, 10940, 10941, 12525,12543, 12549, 12566, 12575, 12586, 12588, 12589, 12721, 12722 Mid Hudson Times Established: 1989 Price: $1.00 per issue Audit: PO Paid: Call for latest gures Zip Codes: 12550, 12552, 12553, 12518, 12584, 12589, 12542 Southern Ulster Times Established: 2003 Price: $1.00 per issue Audit: PO Paid: Call for latest gures Zip Codes: 12528, 12542, 12548, 12568

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

POPULAR AD SIZES The diagram below shows you our most popular ad sizes. However, line and column inch ads are also available to meet all of your advertising needs. Out representatives will be happy to assist you in planning your ad campaign and helping you choose the right sizes ads to make the most impact.

Full Page 6 col. x 11" 10.25" x 11”

Half Page Vertical 3 col. x 11" 5" x 11”

Half Page Horizontal 6 col. x 5.375" 10.25" x 5.375”

Quarter Page 3 col. x 5.375" 5" x 5.375”

Eighth Page 3 col. x 2.625 5" x 2.625”

2x2 Ad 2 col. x 2" 3.25" x 2”

2 col. x 5 3.25" x 5”

2 col. x 11 3.25" x 11”

4 col. x 6.5 6.75" x 6.5”

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timeshudsonvalley.com www.timescommunitypapers.com

SPECIAL SECTIONS 2019

All special sections are also viewable online on issuu.com Targeted Advertising

Section Financial Planner AD PAGES: “The Big Game” AD PAGES: Valentine’s Day Wallkill Valley Almanac* AD PAGES: St. Patrick’s Day KIDS AD PAGES: Easter Spring Home & Garden AD PAGES: Mother’s Day Women Today AD PAGES: Memorial Day At Home in the Valley AD PAGES: Father’s Day Summer Times* Life After 50 All About Us: Business Profile New Windsor Community Day* Back to School Fall Home Improvement Walden Harvest Festival* Health & Wellness Salute to Veterans Holiday Gift Guide I Holiday Gift Guide II Holiday Gift Guide III Holiday Gift Guide IV AD PAGES: Holiday Greetings

HOME Spring Home

and Garden

, Times Commu

nity Newspa

pers, Wednes day, April

26, 2017

Inside:

& XX

• Helpful and

harmful insec ts • Create a fairy garden • Stay cool reduc energy costs ing • Freshen up your home for sprin g

FAL

Publication Date Deadline January 23 January 18 January 30 January 25 February 6 February 1 February 27 February 20 March 13 March 8 March 20 March 15 April 17 April 12 April 24 April 19 May 8 May 3 May 15 May 10 May 22 May 17 June 5 May 31 June 12 June 7 June 26 June 19 July 10 July 5 July 31 July 26 August 21 August 14 August 28 August 23 September 18 September 13 September 25 September 18 October 9 October 4 November 6 November 1 November 27 November 22 December 4 November 29 December 11 December 6 December 18 December 13 December 25 December 20 Additional sections to be announced! * Booklet. Special rates apply

VEMEN

IMPRO HOME

to still work There’s the garden in be done

will homeowners year that the new . the warm e before their homes care, even if tage of cant chanc advan last signifi landscaping around summer lawn can take and all is the the address from spring n. Homeowners . have to as grass care differs into autum ial issues so long is cut Fall lawn er linger or potent their lawns s of summ any existing to mow blades so the grass ed trimm temperatureby addressing wners continue ever be , lower the fall a warm that homeo ions into winter of grass should ht to reach the tant sunlig It’s impor as fall transit l that no blade allow more g. But ing mindfu the blades will with fall. is growin while remainird. Lowering their synonymous shorter leaves is of the trees on for than one-th ahead. , raking all s by more ground the month picking and foliage up a rake until to sit on the s left to grass in Leave appleto pick leaves Much like wners may wait allowing fallen effect on grass. impenetrable e er, g an Some homeoare bare. Howev have an adversgrass by formin dead grass and is can ate the properties periods of time The result every day, but tely suffoc oxygen. be raked grass, even if extended lawn may ultima of sunlight and need to from their s may not the lawn sit on the deprives disease. Leave and remove leaves with wall that wners homeo even fungal periodically rake g on the trees. a possibly and even ber. Autumn is hangin should s ways, , seed to fall still Septem homeowners in variou plenty left spots come like contain mulch on lawns as seven there are exacts a toll with lawn bald mixes as little few Lawn repair recover in Summer s may end up the top bald spots. can begin to and loosen green thumbto repair these well. dead grass spots, which remove r instructions as fertilizer and great time er to repair bald of products, delivery manufacture and fertiliz applying such those who additional facilitating the particularly own turf, Before any days. , and soil. Follow compacting, homeowners aerate their after the inches of reduces soil many successfully ments to add Aerating roots. Whileown lawns, can stores sell amend lawn’s ement which a water to in tending to their so you know and home improv who want to test tested wners es to a centers take pride first have soil but homeo their sampl Gardening to it’s best aerated. re the pH of soil, need to send has been measu soil may ground in their kits that soil testing or heavy metals nts . for nutrie r testing lab for furthe

garden

A Special Sectio n of Times

Community Newspapers: Wallkill Valley Times

• Mid Hudso n Times • Southe rn Ulster Times

• April 26,

2017

of Times Section A Special

ill Valley ers: Wallk ity Newspap Commun

Mid Times •

2017 ember 20, s • Sept Ulster Time Southern Times • Hudson