FOOD & WINE
Back in Philadelphia, where Insomnia Cookies was born, the company runs a CookieLab to experiment with different flavors and toppings. (YouTube)
Late-Night
Treats
F
rom the East Coast to the West comes Insomnia Cookies, a late-night bakery concept that started in an unconventional place — a dorm room in Pennsylvania. In early September, the newest location opened inside Kitchen United Mix, 7127 E. Shea Boulevard, Scottsdale. Former UPenn student and New York native Seth Berkowitz and his roommates were up late one evening studying when they decided a snack was in order. While they usually settled for takeout, the group was looking for something sweet — and
Insomnia Cookies delivers the snacks By Mallory Gleich
was disappointed when they couldn’t find any open shops. “Based on this universal need — the midnight snack — Insomnia Cookies was born,” Chief Marketing Officer Tom Carusona says. “The first shop opened in Syracuse, New York, in 2006, and there are now more than 200 locations nationwide.” Berkowitz said that his first location was near UPenn and he chose Syracuse because of the convenience. The shop was so popular that he opened three Insomnia Cookie shops next, all around the same time. Berkowitz was majoring in finance,
Insomnia Cookies was created out of the need for a sweet midnight snack by UPenn student Seth Berkowitz. (Photo courtesty of Insomnia Cookies)
which helped prepare him for what was to come, especially in building the brand and helping him run the business. Insomnia’s name is a nod to the latenight sweet-cravers — Insomnia keeps
DECEMBER 2021 / SCOTTSDALE AIRPARK NEWS /
45
