Serving Our Community For Over 25 Years • Scotts Valley, Ben Lomond, Boulder Creek & Felton
August 2018 • Vol 21 No. 8 • www.tpgonlinedaily.com
Don’t miss ‘The Producers’!
Now playing at Cabrillo Stage is Mel Brooks’ hilarious musical comedy, THE PRODUCERS, adapted from the Academy Award winning film of the same name. One reviewer described it as “a sublimely ridiculous spectacle that should be seen by everybody!” Full Story page 5
Homeless Garden Project Moving to Pogonip Farm
19th Art, Wine & Beer Festival Cops N Rodders Car Show Again Joins Scotts Valley’s Annual Festival Aug. 18 & 19
Now in its 19th year, the Scotts Valley Art, Wine & Beer Festival is once again partnering again with the Cops ‘N Rodders Car show, which guarantees fun for the whole family to enjoy! To kick-off the festival on Saturday, the Scotts
Valley Police Department will escort the parade of classic cars that will begin at the Santa Cruz Beach Boardwalk and will cruise along through the Capitola esplanade up to the beautiful Skypark in Scotts Valley. ... continues on page 4
The Homeless Garden Project, an innovator in transitional employment and sustainable agriculture, today announced it would host a community open house at Natural Bridges Farm to share information about its programs and introduce its new permanent home, Pogonip Farm, on Saturday, August 18. Full Story page 6
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No. 8
Volume 21
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17
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Table of Contents
4
Cover 19th Art, Wine & Beer Festival
4 5 6 7
Community News Honoring the Life and Work of James Aschbacher Don’t Miss ‘The Producers!’ by Mindy Pedlar Homeless Garden Project Moving to Pogonip Farm Valley Churches United Backpack Program • Trees to Seas: Discussing Environmental Health, by Diane Cowen High On Life! • Monterey Bay Regatta for BBBS ASSE Student Exchange Program • Free Wildlife Watching Guide • John Laird Presentation August 9 • Seniors Warned About Microsoft Scam • Wanted: Concert Quality Grand Piano Life Lessons From Luis • Dientes Welcomes Masina Hunnicut as New Board Member SCCAS Welcomes Philanthropic Partner • SLV & Scotts Valley Meal and Food Programs: August 2018 Small Biz Development Center: August Workshops • Vista Center for the Blind & Visually Impaired Prepares Students for the Future
8 10
15 16 17
Scotts Valley Chamber News • Pages 11-14 11 Scotts Valley Art Wine & Beer Festival August 18 & 19 • Live Entertainment Schedule • Calendar of Upcoming Events 12 PDNC Ranked in Top 501 Managed Service Providers • Welcome New Chamber Member – A Sign ASAP 13 The Scotts Valley Chamber Celebrates at a ‘Passport to the Taste of Scotts Valley’ 14 Music at Skypark: Aug. & Sept. Lineup
Community Calendar • Arts & Entertainment – Pages 20, 21 Monthly Horoscope • Page 21 – Your August Horoscope
18 18 19 22
Featured Columnists Think Outside The Nursery Pot, by Tony Tomeo EarthTalk® – Is ridesharing good or bad for the environment? Marketing To Tourists, by Ron Kustek Health Talk, by Ron Conte – A Drug’s Journey Through the Human Body
SCCAS Featured Pet • Page 23 – Capi: Your ‘Find Your Chi’ Find
The Cool Mom Growing up, I was the kid with the cool mom. She would drive around our small beach town on her scooter in her movie star sunglasses. She would spend hours barefoot at her easel painting the surf. She wore layers of bright colors and laughed loudly. We often ate pancakes for dinner, staying up late and watching scary movies. Mom loved to fill our home with friends and sleepovers. She always said “the more, the merrier!” I loved my mom’s eccentric personality. But as she got older, her strange behavior became worrisome. Unpaid bills were piling up on her desk. She isolated herself from friends. She often couldn’t find the right words when she spoke. Once, I found her phone in the refrigerator. After meeting with her doctor, she was diagnosed with dementia. Months later, she can no longer live alone. When memory loss caused by dementia progresses and demands on your time increases, it can be a difficult balancing act. This is when you should visit an Áegis Living community. We are a trusted source for senior living. Our compassionate staff is trained in assisting those with memory loss and caring for their specific needs with dignity. Come in for a tour and lunch in our vibrant, warm and comfortable home where dedicated staff help each resident enjoy life. Call our community for an appointment or more information.
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www.tpgonlinedaily.com 3 / August 2018 / Scotts Valley Times
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Patrice Edwards Noel Smith
publisher editor
contributing writers Noel Smith, Camisa Composti, Mindy Pedlar, Diane Conway, Tony Tomeo, Ron Kustek, Ron Conte layout Michael Oppenheimer, Liz Senteney, Jim Johnson graphic artists Michael Oppenheimer, Liz Senteney, Jim Johnson photography Michael Oppenheimer, Jim Johnson, Brad Hagenking website Michael Oppenheimer, Camisa Composti, Eric Spencer production coordinator Wendy Hernandez advertising sales Don Beaumont, Tiffani Petrov Cathe Race
office coordinator
distribution Bill Pooley, Annabelle Balcazar
Times Publishing Group, Inc. 9601 Soquel Drive, Aptos, CA 95003 The Times Publishing Group, Inc., publishers of the Aptos Times, a bi-weekly publication, the Capitola Times and Scotts Valley Times, each printed monthly, Coastal Weddings Magazine, Coastal Home and Garden Magazine, Aptos’ Fourth of July Parade Official Program Guide and Capitola’s Begonia Festival Official Program Guide, is owned by Patrice Edwards. Entire contents ©2018. All rights reserved. Reproduction in any form is prohibited without the publisher’s written permission PHONE: (831) 688-7549 FAX: (831) 688-7551 GENERAL E-MAIL: info@cyber-times.com Patrice Edwards: patrice@cyber-times.com Publisher’s Assistant: assistant@cyber-times.com Editor: info@cyber-times.com Opinions/Letters: editorial@cyber-times.com Calendar Listings: www.tpgonlinedaily.com Graphics Department: graphics@cyber-times.com Billing Inquiries: cathe@cyber-times.com Classified Sales: sales@cyber-times.com Production: production@cyber-times.com CHECK OUT OUR WEB SITE AT: www.tpgonlinedaily.com mission statement We at the Times Publishing Group, Inc. are dedicated to providing a voice for the individuals and organizations in our community while highlighting the outstanding accomplishments of our local businesses. We seek to promote healthy family values through our coverage of youth activities, school news, senior events, community groups and entertainment
Community News
Honoring the Life and Work of James Aschbacher
‘Celebrating James’ Free Community Event at Rio Theatre Saturday, August 25, 6:30 p.m.
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free community celebration of the life of artist James Aschbacher will take place at the Rio Theater in Santa Cruz on Saturday, August 25. The beloved local artist, who passed away unexpectedly in April, was known for his colorful downtown murals, art projects with local school children, and dedication to the arts and fellow artists in Santa Cruz County. The event will feature guest speakers, music, food, and a champagne toast, to uphold James’ tradition of celebrating every day. Doors will open at 6 p.m. with program at 6:30, followed by time to share fond memories and enjoy refreshments until 9 p.m. The all-ages event is free thanks to contributors to a GoFundMe campaign established to bring James’ friends, family, and the arts community together to celebrate his life and work. “There will be a huge hole in the heart of the Santa Cruz arts community without
Cover Story “Festival” from page 1 Award-winning wineries being featured this year are: Kissed By An Angel, Skov Winery, Armitage Wines, 37th Parallel, Hallcrest Vineyards, Surf City Ciders, Pelican Ranch Winery, Wargin Wines, Pelican Ranch, Vista Vineyards and Integrity Wines Valley. Microbreweries and Ciders that will be on tap will be: Steel Bonnet Brewery, Shanty Shack Brewing, Discretion Brewing, Santa Cruz Ale Works, New Bohemia Brewing, Santa Cruz Mountain Brewing, Rider Ranch Ciderworks, Highway 1 Brewing Company, Corralitos Brewing Co. and Otis McCallister’s “The Good Cider” Live entertainment will be performing throughout the weekend from: Lyin I’s Eagles Tribute Band, The Joint Chiefs, The Shady Rest, Cruz Patrol, and more! Sunday is Bring-Your-Dog Day! There
James Aschbacher
James, and an even more enormous hole in my heart,” said Lisa Jensen, James’ wife of 40 years. “But I want everyone to have a chance to remember him as he was — cracking jokes, making fabulous art (and
will be pet a raffle, costume contests, and a tricks competition. There will also be dog adoptions from Peace of Mind Dog Rescue. Earthwise Pet Supply will provide free nail clipping and the Scotts Valley Police will provide a K-9 demonstration. The enormous Kids Fun Zone sponsored by Building Kidz School, will feature the Spider Mountain climbing tower with a giant vertical drop slide, a bungee jump, petting zoo, pony rides, face painting, hair braiding, balloons and Arts & Crafts. Parents and children alike will be “wowed” as we follow “The Bubble Lady” to “Bubble Land” and participate in incredible musically enhanced bubble adventures! Indulge on enticing culinary creations from sixteen different food vendors: Aroma Concessions, Cafe Hanna, Cafe Carlos, Chicken and the Farm, Conscious Creations, Rita’s Italian Ice, Flavor Town BBW Co, Indonesia
4 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
pizza!), and toasting life with champagne! James thought every day should be a celebration. It certainly was for him!” “Honoring James” page 9
Satay, Philly Cheesesteak, Pono Hawaiian Grill, Tico Coffee Roasters, Aunt Lali’s Mobile Cafe, Steve’s Hawaiian Saved Ice, Slight of Hand Pizza, Togo’s Scotts Valley and the Ate3one Food Truck. Purchase drink tickets/packages in advance to avoid the lines: https://svartwinebeer.brownpapertickets.com Admission is always FREE! n ••• For more information, visit www.svart festival.com
Community News
Don’t Miss ‘The Producers!’
ARTISTIC DIRECTOR
JON NORDGREN
Now Playing at the Crocker Theater
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By Mindy Pedlar
ow playing at Cabrillo Stage is Mel Brooks’ hilarious musical comedy, THE PRODUCERS, adapted from the Academy Award winning film of the same name. One reviewer described it as “a sublimely ridiculous spectacle that should be seen by everybody!” Expertly directed and choreographed by Lee Ann Payne, the story concerns a theatrical producer, Max Bialystock (once known as the King of Broadway) and a mousy accountant, Leo Bloom, who comes to Max’s office to audit his books. Equity actor Chris Reber plays Max with energy, passion, great comedic timing and seemingly effortless charm. Gary Shoenfeld is convincingly awkward and hysterically funny as the shy Leo, who comes alive as he reveals his lifelong dream of being a Broadway producer. The rapport and comradery between these two actors is a big part of what makes this production a joy to watch. When Leo innocently muses that “under the right circumstances, a producer could make more money with a flop than he could with a hit,” the scheme to get rich by overselling interests in a Broadway flop is born. To insure that their show fails, they set out to find the worst play ever written. Enter talented and earnest Jordan Pierini, who shines as the x-Nazi playwright Franz Liebkind. Thrilled that someone wants to produce his musical, “Springtime for Hitler,” he agrees to give Bialystock & Bloom the rights only after they show their loyalty to the Fuhrer by joining him in a
rousing rendition of “Der Guten Tag Hop Clop.” Next Max and Leo set out hire the worst director in town, Roger De Bris, played with over-the-top magnificence by Walter Mayes. Mayes works beautifully with David Mister, who delights with his intense portrayal of Carmen Ghia, Roger’s “common law assistant.” Again, the rapport and chemistry of these actors adds to the comedic antics of this show. Max raises the money through his backers, a bevy of little old ladies that sing and dance their pocketbooks out in the tribute, “Along came Bialy.” With its beautifully executed, funny and clever choreography, a set by Skip Epperson that feels as if it has been crocheted, and perfect mood lighting by Jake Maize, this number is a show stopper! “The Producers” page 9
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CABRILLOSTAGE.COM | 831-479-6154 The Producers is presented through special arrangement with Music Theater International (MTI). Photo by Steve DiBartolomeo. 5 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
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Community News
Homeless Garden Project Moving to Pogonip Farm
Special Event: Natural Bridges Farm, • Shaffer Road off Delaware Ave. 11 a.m. Saturday, Aug. 18 SANTA CRUZ — The Homeless Garden Project, an innovator in transitional employment and sustainable agriculture, today announced it would host a community open house at Natural Bridges Farm to share information about its programs and introduce its new permanent home, Pogonip Farm, on Saturday, August 18. Event attendees will receive an update about Homeless Garden Project programs. They also will learn about Pogonip Farm, the Homeless Garden Project’s soon-to-be permanent location on nine acres of rolling meadowland within the City of Santa Cruz’s 640-acre Pogonip greenbelt property. A public benefit for the Santa Cruz community, Pogonip Farm will be the heart of Homeless Garden Project’s dynamic agriculture program which currently distributes more than 6,000 pounds of organically grown produce—grown by HGP trainees—to up to 2,500 Santa Cruz residents who would otherwise not have access to fresh organic food. The program also engages thousands of community volunteers in education, volunteer and service learning opportunities, and provides job training to homeless men and women. Pogonip Farm will bring a focus on stewardship and sustainable agriculture practices. “We are thrilled to establish Pogonip Farm, which will continue Homeless
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Garden Project’s mission to provide training, transitional employment and support services for people experiencing homelessness,” said Darrie Ganzhorn, executive director of Homeless Garden Project. “The new farm will allow us to nearly triple the number of men and women who are able to participate in our program while expanding the crops we can plant and increasing the amount of food we can grow and share with the community.” Natural Bridges Farm is on Shaffer Road off Delaware Avenue. The open house event will be 11:00 a.m. to 1:00 p.m. Saturday, August 18, with remarks beginning at 11:15 a.m., followed by a farm tour. The event is free and open to the public. The Homeless Garden Project (HGP) provides job training, transitional employment and support services to people who are experiencing homelessness. HGP’s vibrant education and volunteer program for the broad community blends formal, experiential and service learning. Programs take place in our 3-acre organic farm and related enterprises. In the soil of our urban farm and garden, people find the tools they need to build a home in the world. We envision a thriving and inclusive community, workforce, and local food system. n ••• Learn more at www.homelessgarden project.org or engage with us on Facebook and Instagram.
Community News
Valley Churches United Backpack Program
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elp local kids in our community start back to school with a new backpack and all of the supplies needed! You can sponsor a student-in-need by making a $40 donation. Every $40 donation will provide each student-in-need with a new backpack full of brand new items to kick off a successful school year. The amazing generosity of the community has supported and made possible this Back to School program now in it’s 28th year. Every year, as summer draws to a close, Valley Churches United Missions helps our school-age clients make the transition back to the classroom. For each child who qualifies, we provide a new, highquality backpack filled with school supplies. These backpacks help ensure that our youngest clients are prepared for the classroom; the kids love the brand names and popular colors. Beginning in July, we hand out backpack applications to families with school-age children. To ensure that all of our recipients are enrolled in local schools, we ask parents to provide a recent report card for each child. Monetary donations can be made online at vcum.org, on Facebook, or
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mailed to Valley Churches United at PO Box 367, Ben Lomond, 95005. You can also drop off donations Monday through Friday 9 a.m. - 4 p.m. at Valley Churches United. We’re located at 9400 Highway 9 on the corner of Highway 9 and Glen Arbor Road in Ben Lomond, California Our other drop-off location is at the Scotts Valley Chamber of Commerce, 216B Mt. Hermon Road in Scotts Valley Monday through Friday 10 a.m. – 4 p.m.. “Backpack Program” page 9
Trees to Seas: Discussing Environmental Health
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By Diane Cowen
o you care about the quality of our water and the health of the San Lorenzo River? Join us for the last in the Trees to Seas series at the Scotts Valley Library, 251 Kings Village Rd. on August 9th from 6:30-8 p.m. Donna Meyers, from Conservation Collaborative, offers an informative presentation which focuses on the fundamental interrelationship between the river system and the riparian system and the
August 9, 6:30-8 p.m. • SV Library current challenges facing riparian areas such as habitat loss, stream canalization, and agricultural run-off. A riparian area is the ecological interface between land and a river system. It helps to protect water quality, foster biodiversity, provide flood storage, and many other benefits to the river system. n ••• Donna Meyers is the Principal of Conservation Collaborative. She has been doing conservation work and consulting in the Monterey Bay region for over 25 years, including serving as Executive Director of the Big Sur Land Trust and Coastal Watershed Council. 7 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Community News
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High On Life!
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extStage is achieving its goal, providing opportunities to the Santa Cruz Community seniors to use creativity as a means of improving the quality of their Lives! Please join us for the “LOVE IN” on August 26 at 3 p.m. in the Louden Nelson Community Center, 301 Center St. Santa Cruz to support our mission. Gretchen Jenne can personally attest to the power of music and dance to lift spirits. Her love of singing led her to community theater, performing both on the stage and behind the scenes. Kate McGuire writes: These days Gretchen Jenne Gretchen Jenne, 74, of Capitola, is singing her blues away as a member of a troupe of seniors who perform at local nursing homes, in retirement communities and at special events as well as on stage at local theaters. But it wasn’t always that way for Jenne. After her father, for whom she was the primary caregiver, died, she developed a deep, dangerous and unrelenting depression. Despite several years of therapy and anti-depressant drugs,
she was unable to beat back the demons that dominated her being after her loss. “I really was at the lowest point in my life, I would go days without going out of the house,” she said. “I couldn’t think of any reason to go on.” That all changed one day about five years ago when she saw a flyer at her hair salon about Next Stage Productions (NSP), a nonprofit corporation organized to develop theater art skills for the more than 97,000 seniors in Santa Cruz County. NSP was hosting singing, dancing, acting and other arts-related workshops, according to the flyer. She decided to sign up. “I thought maybe that would cheer me up and it would be interesting to be a part of it,” she said. A soprano who is now part of two performance troupes and is a member of the NSP board, Jenne has taken nearly all the NSP workshops including Voice, Singing for the Senior Voice, Choir, Improv, Dance, Storytelling and all the classes in the NSP summer program held every year at Cabrillo College. “I love the activity and the people I’m involved with and I am so grateful to have found NSP,” she said, because in addition to her deep depression, she was also getting physically ill. “But I’m not any more.”
Jenne and members of the two NSP troupes will all be performing at “The Love In,” an NSP fund-raiser on August 26 from 3-to-6 p.m. at the Louden Nelson Center. It is billed as a lively concert of ‘60’s music and will feature a silent auction, as well as a return to the hair-dos, bell bottom pants, flowery vests and hippie kit swag bags filled with items popular during that wild generation. n ••• NextStage production of “LOVE IN” on August 26 at 3 p.m. in the Louden Nelson Community Center, 301 Center St. Santa Cruz General Admission $30.00 ($32.04 w/ service fee) at https://lovein.brownpapertickets.com — Includes open seating and a Hippie Kit with essential Hippie shades, bandana and peace sign.
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n Sunday, August 12 the Santa Cruz Yacht Club will host the 26th annual Day on the Monterey Bay Regatta to benefit Big Brothers Big Sisters of Santa Cruz County. Over the past 25 years, the Regatta has raised over $1,000,000 to support youth mentoring in Santa Cruz County. The event will be held at the Santa Cruz Yacht Club, in the Lower Harbor. Sailing takes place from 1-4 pm, followed by a catered dinner. You can enter the reverse start course, watch the race as you sail on the Chardonnay II or attend the dinner. There will also be live music, a silent auction, and a several raffles. Since 1982 Big Brothers Big Sisters has served over 6,500 at-risk youth, by matching them to screened and trained adult volunteers who provide guidance, emotional support, and appropriate role modeling. Currently, there are over 55 kids on the waiting for a caring mentor. Children spend time with their mentors doing things that they both enjoy biking, baking or beach going with the guidance
and friendship of a caring mentor. Children served by Big Brothers Big Sisters of Santa Cruz County are limited by their circumstances so their mentors help provide children facing adversity the foundation and support to do better in school and make better life choices. n ••• For more information or to register email regatta@santacruzmentor. org or call 831-464-8691. Additional details are available at www.santacruzmentor.org.
8 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
“Backpack Program” from page 7 Over the past 36 years, Valley Churches United Missions has continued to grow and serve an ever-increasing number of clients. VCUM remains true to its original mission of neighbors helping neighbors. The staff and volunteers at VCUM are committed to not only carrying out her vision of helping
“Honoring James” from page 4 Prior to his career in the arts, James spent 16 years as co-proprietor with Joe Ferrara of Atlantis Fantasyworld comic book store. At age 40, and with no previous artistic training, James began to pursue art full-time. Entirely self-taught, his whimsical style featured figures and animals surrounded by borders of colorful glyphs. James was a popular Open Studios artist for over 25 years and was a longtime chair of the Open Studios Committee at the Arts Council of Santa Cruz County. He inspired and mentored young and emerging artists throughout the county, serving Watsonville and the Pajaro Valley as an active board member of Pajaro Valley Arts, whose recent members’ exhibition, What Nourishes Us, was dedicated to James’ memory. James left his mark as a muralist on
“The Producers” from page 5 After a riotous scene of “auditions,” “Springtime for Hitler” is cast, complete with the producer’s secretary/receptionist, the stunningly Swedish Ulla, skillfully played by Jessica Whittemore. Ms. Whittemore’s rendition of “When You’ve Got It, Flaunt It” is not to be missed. For a time it looks like our producers’ plan might just work, but complications arise when the show unexpectedly turns out to be a hit, the basis for Max and Leo’s touching lament “Where Did We Go Right”? Though our heroes might have to spend some time behind bars, it inspires “Prisoners of Love” and all works out in the end. The leads are ably supported by a strong ensemble of singer/actor/dancers playing various roles with conviction. Roger’s Production Team is a riot, and little old ladies have never been more charming, including the winsome Cheyenne Loftus as Hold Me-Touch Me. Soloist David Jackson’s beautiful voice deserves mention, as does Parise Zeleny who could not be cuter as part of a trio that tap their way into your heart.
those in need, but doing so with a smile and a kind word. Thank you for the continued support to help our local kids be prepared to kick off a successful school year with a new backpack full of brand new school related items. n ••• For further information please call 336-8258 or visit our website at http://www.vcum.org
buildings in downtown Santa Cruz and county-wide, and worked with local elementary school 4th and 5th graders to help them paint school murals with their own fanciful creatures. James loved Santa Cruz and the feeling was mutual. Friends and colleagues recall his kindness, generosity, humor, creative spirit, and the twinkle in his eye. For more information or to volunteer, see the Facebook event, ‘Celebrating James: A Community Event in Honor of James Aschbacher,’ (https://www.facebook. com/events/463985117389718/) or contact Ann Ostermann, 831-251-4626 or inkonherfingers@yahoo.com. Celebrating: James Aschbacher – A Community Event, Saturday, August 25, 2018. Doors open at 6 p.m., Program starts at 6:30 p.m. in the Rio Theatre, 1205 Soquel Avenue Santa Cruz – Free Event n ••• More Info: 831-251-4626 or inkonher fingers@yahoo.com
Throughout the show we are treated to the lush sounds of a full, live orchestra. Artistic and Musical Director Jon Nordgren conducts, expertly punctuating every comedic song and movement. Kudos to Lee Ann Payne for putting this wonderful cast together, directing and choreographing with humor and heart. Praises also go to Costume Designer Maria Crush, who has outdone herself, dressing entire cast with style and, of course, humor. Come enjoy Mr. Brooks’ comedic genius in this rip-roaring, kneeslapping musical comedy that won a record breaking twelve Tony Awards, but be prepared for playfully offensive jokes about just about everyone – gays, Jews, elders, the Irish and Germans to name just a few. n ••• THE PRODUCERS runs July 26 through August 19 in the Cabrillo Crocker Theater on the Cabrillo College campus, 6500 Soquel Drive in Aptos. Order tickets on line at cabrillostage. com or at the Box office 831-479-6154. Box Office hours are 12:00 to 6:00 p.m., Thursday through Saturday.
831.479.6000 or toll-free at 888.4BAYFED, ext. 304 www.bayfed.com/HomeLoans * Offer available on home purchases and refinances from another financial institution. $1,000 off closing costs will be credited at the close of escrow. Available on owner occupied, second home and investment property first mortgages only. All loans subject to approval of credit, income verification and property valuation. Minimum loan amount of $250,000 required. Loan application must be dated on or after April 1, 2018 and loan funded no later than September 30, 2018. Bay Federal Credit Union membership required at the time of closing. Refinances of current Bay Federal loans are not eligible for this offer. For more information, visit any Bay Federal Credit Union branch or call a Bay Federal Home Loan Consultant at 831.479.6000 or toll-free at 888.4BAYFED, ext. 304.
9 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
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Community Briefs
ASSE Student Exchange Program Seeking Local Families to Host High School Exchange Students SSE International Student Exchange Programs (ASSE), in cooperation with your local high school, is looking for families to host boys and girls between the ages of 15 to 18 from a variety of countries: Norway, Denmark, Spain, Italy, Japan, to name a few. ASSE students are academically selected into the program, and host families can choose their student from a wide variety of backgrounds, countries and personal interests. ASSE students have money for expenses and have full health, accident and liability insurance. They come with an enthusiasm to practice their English and experience American culture - food, sports, shopping and more. They also love to share their own culture and language with their host families. Host families welcome these students into their family as a family member giving both the students and families a rich cultural experience. To become a host family or to find out how to become involved with ASSE in your community, please call us at the ASSE Western Regional Office at 1-800-7332773 or go to www.host.asse.com to choose your student and begin your host family application.
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••• Free Wildlife Watching Guide SANTA CRUZ COUNTY — There are approximately 400 migratory and permanent bird species found on a seasonal basis throughout Santa Cruz County. Now, avid wildlife viewers have Visit Santa Cruz County’s revised and updated Wildlife Watching Guide. This free, 52-page guide is designed to help locals and visitors navigate the various communities adjacent to premiere birding destinations throughout the county. The guide includes information on a variety of
habitats, from sandy beaches to lagoons, wetlands, streams and rivers as well as descriptions and photography of the some of the area’s most commonly seen birds, wildlife and the times of the year to view them. Information on where and how to view wintering monarch butterflies, migrating whales and elephant seals is also featured. The guide provides maps of birding and wildlife hotspots, points of interest, itineraries, and encourages lover of wildlife to share their photos on Instagram using the hashtag #SantaCruzNow. Visit Santa Cruz County will distribute the free kit at its year-around visitor center at 303 Water Street in Santa Cruz or via mail by request through www.birding. travel, or by calling 800.833.3494. ••• John Laird Presentation August 9 CA Secretary of Natural Resources oin Watsonville Wetlands Watch on Thursday, August 9 for a special evening presentation by California Natural Resources Secretary, John Laird, when he provides us with an overview of natural resources challenges in California and the Central Coast. Governor Jerry Brown appointed John Laird California Secretary for Natural Resources on January 5, 2011. He has spent John Laird nearly 40 years in public service, including 23 years as an elected official. During his public service as California’s Secretary of Natural Resources, Laird has made climate change adaptation, water conservation and supply reliability, enhanced relationships with tribal governments, State Parks access, farmland conservation, and oceans sustainability among other issues top priorities. As Secretary, he provides administrative oversight to thirty departments, commissions, councils, museum, boards and conservancies — and is a sitting member of sixteen conservancies, councils, boards and commissions within the purview of the Agency. The presentation is from 6:30 to 7:30 p.m. Seating is limited. Attendance is free, but you must reserve a seat at https://www.watsonville wetlandswatch.org/events/upcoming-events. Please arrive early for sign-in and seating in order that the presentation can begin promptly at 6:30 p.m. •••
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Wanted: Concert Quality Grand Piano he Aptos Keyboard Series in in need of is a high quality 7-foot (6’ 6” to 7’) concert grand piano in excellent condition that would meet the artistic demands of the World Class Artists who will be performing in this series. The concerts are held in Saint John Episcopal Church in Aptos, the perfect venue in all respects including size and acoustics. The pianos that come to mind include Steinway, Kawai, Yamaha, Boesendorfer and others in this class. We are looking for a piano of this quality that would be loaned on an openended basis or perhaps a tax-deductible donation as Saint John Episcopal Church has a nonprofit status. The piano would be secured in Saint John Church, maintained and kept in concert-ready condition by The Aptos Keyboard Series. For further information please call Josef Sekon, Artistic Director of The Aptos Keyboard Series at 831 685 9169 and see our website: http://cabrillo.edu/~jsekon/ n Best concert grand piano brands:
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Seniors Warned About Microsoft Scam he Santa Cruz County Division of Adult Protective Services is warning senior residents to be advised about a scam that continues to cost members of our community a significant amount of money and stress. If seniors receive a phone call from someone pretending to be with Microsoft (or another computer company) saying you are owed a refund for prior services, it is almost certainly a scam. Victims report being asked to grant remote access to their bank account before being told the refund was excessive and to return excess payments via gift card or wire transfer. If you get this call, HANG UP! If you have been a victim of this scam, tell your bank right away, and report to Federal Trade Commission at www.ftccomplaintassistant.gov. Call Santa Cruz County Adult Protective Services (831) 454-4101 for help, if you have questions, or want more information. Remember: 1) Never give a caller remote access to your computer 2) Legitimate companies will never ask you to pay them using gift cards 3) Never call the number in a virus alert ‘Pop-Up’ on your computer •••
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10 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Scotts Valley Art Wine & Beer Festival August 18 & 19
Sunday “Bring Your Dog Day” n Sunday there will be activities and contests for all canines! The SPCA & POMDR (Peace of Mind Dog Rescue) will be on hand featuring dogs that are available for adoption. There will also be a raffle, dog parade and contests to participate in. Our Master of Ceremonies for this year’s “Dog Fest” will be none other than Phil Gomez from KSBW! Scotts Valley Mayor Jim
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Reed will be judging the pet tricks dog contest and City Councilwoman, Donna Lind will be judging the dog costume contest. •••
Dog Fest Schedule 10 a.m. - 4 p.m. All Day Vendors, Raffle & Adoption Featuring: Earthwise Pet & Peace of Mind Dog Rescue (POMDR) 11:00 a.m. Dog Costume Contest “Bring your dog wearing its favorite outfit!” Judge: Donna Lind (SV City Council) 1:00 p.m. Pet Tricks Contest: “Show us your pet’s best tricks!” Judge: Jim Reed (SV Mayor) 2:30 p.m. K9 Demonstration *Subject to availability 4:00 p.m. Raffle Drawing
Calendar of Upcoming Events Entire Community is Welcome – Join Us!
Saturday August 18 Sunday August 19
Live Entertainment Schedule
10:00 Polarity (Teen Rock) 10:45 Innovative Martial Arts (Demonstration) 11:00 Full Disclosure (Teen Rock)
• Save Our Schools Informational Breakfast 7:30-9:00 p.m. Kiss Café 915 Disc Drive, SV
Thursday October 11
11:45 Innovative Martial Arts (Demonstration) 12:00 Crispy Bits (Teen Rock) 1:30 The Shady Rest Band 3:00 Santa Cruz Circus Arts (Aerial Acrobatics) 4:00 Lyin’ I’s (Eagles Tribute Band) Sunday 10:00 Scotts Valley Schools Talent Show
• Four Year Anniversary Ribbon Cutting Celebration 5:30-7:00 p.m. Accurate Finance Group 125 Bethany Drive #11, SV
Thursday October 25
• Business Networking Mixer at Malone’s Grille 5:30-7:00 p.m.
Malone’s Grille 4402 Scotts Valley Drive, SV ‘Meet Your Local Kaiser Rep’ – Kaiser Permanente
Thursday November 8 • SCORE Workshop Breakfast 7:30-9:00 a.m.
11:45 B Sharp School of Music
Kiss Café 915 Disc Drive, SV
12:30 Valley Elite Cheer 1:30 Cruz Patrol (90’s Rock) 2:30 Santa Cruz Circus Arts (Aerial Acrobatics) 3:00 The Joint Chiefs Band (Funk, Rhythm & Blues)
11 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Sky Park 361 Kings Village Rd., SV
Thursday October 8
Saturday
Join Us For Our Annual Art Wine & Beer Festival!
• 19th Annual Scotts Valley Art Wine & Beer Festival
Thursday December 6 • Grand Opening / Red Ribbon Cutting Ceremony 5:30-7:00 p.m.
JCCO International 5403 Scotts Valley Drive, SV
Call the Chamber Today or Visit www.scottsvalleychamber.com
Scotts Valley Chamber News
PDNC Ranked in Top 501 Managed Service Providers
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ocal IT Company, PDNC, Incorporated was ranked among the world’s 501 most strategic and innovative Managed Service Providers (MSPs), according to Channel Futures’ 11th-annual MSP 501 Worldwide Company Rankings. The MSP 501 is the first, largest and most comprehensive ranking of managed service providers worldwide. This year Channel Futures received a record number of applications that poured in from Europe, Asia, South America and beyond. As it has for the last three years, Channel Futures teamed with Clarity Channel Advisors to evaluate these progressive and forward-leaning companies.
MSPs were ranked according to our unique methodology, which recognizes that not all revenue streams are created equal. Revenue figures were weighted according to how well the applicant’s business strategy anticipates trends in the fast-evolving channel ecosystem. “We’re overjoyed to have made the MSP 501 Ranking for the second year in a row,” said Phil Neuman, CEO, PDNC Inc. “We dedicated ourselves over the last year to continuing to grow the scale of our company and the quality of our services, and are proud that our work has been recognized by Channel Futures. Expect even more from us next year!” The MSP 501 winners and award
recipients will be recognized at a special ceremony at Channel Partners Evolution, held this year October 9-12 in Philadelphia, as well as in the Fall issue of Channel Partners Magazine. “This year’s applicant pool was the largest and most diverse in the history of the survey, and our winners represent the health and progressivity of the managed services market,” says Kris Blackmon, Channel Futures content director and editor of the MSP 501. “They’re growing their revenue, expanding their customer influence and exploring new technology that will propel them for years to come.” ••• About PDNC: PDNC helps Bay Area businesses with technology strategy and support solutions, the two pillars of a strong IT foundation. We apply our proprietary discovery process to identify business technology risk on
CEO, Phil Neuman
a continual basis. With these results, our skilled team members make strategic technology recommendations uniquely designed to propel your business to new heights
Welcome New Chamber Member — A Sign ASAP
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Sign ASAP was originally established in 1990 by Larry Hansen- Paul Fuelling bought the business in 1997 and successfully completed over 30,000 signs ranging from vehicle lettering to window vinyl, stickers to banners, huge digitally printed signs to small equipment stickers. Jason Goldberg bought the business from Paul in August of 2016 after being an employee for 15 years, and the artistic creator behind many of the signs. Jason and his wife moved to the Santa
Cruz area from San Jose in 2001. He has been happily married for 10 years and in 2014 he and his wife welcomed a daughter and in 2016 he and his wife welcomed a son. After owning the business for almost 2 years he made the difficult decision to move the business from its 25-year location on Mt. Hermon Road to its new location at 4340 Scotts Valley Dr., Suite A, always keeping local in mind.
From left: Jackson Barnard, Cynthia Getzschmann, Andy Goldberg, Olivia Goldberg, Jason Goldberg, Cooper Goldberg, and Western Locke
“A Sign ASAP” page 14
Add Saving for Education to Your Back-to-School List To learn more about your education savings options, call or visit a financial advisor today. 401 Airstream Ct.
Cheryl D Rebottaro, AAMS®, CRPC® Financial Advisor
Bring your family to one of the most desirable neighborhoods in Scotts Valley. Across from Sky Park, it features a 4BR-3BA, 2-car garage, a music room/library, and a 500 sq ft recreation room, spa, W-D, and many beautiful updates. Contact Scotts Valley Property Management at 831-438-2208.
www.edwardjones.com
Member SIPC
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EDS-5879D-A
221 Mount Hermon Rd Suite F Scotts Valley, CA 95066
12 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Scotts Valley Chamber News
The Scotts Valley Chamber Celebrates at a ‘Passport to the Taste of Scotts Valley’ Photo Credits: Angela Marshall, Donna Lind, and Kevin Anderson
13 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Scotts Valley Chamber News
Music at Skypark: Aug. & Sept. Lineup T T he free community-wide “Music at Skypark” concert series benefiting the music programs in local public schools returns for its 10th summer season on the last Sundays of July, August and September (July 29, August 26 and September 30). All concerts run from 2:30 to 6:00 pm at Skypark in Scotts Valley. Two bands will perform at each concert, and local businesses will offer food and other concessions for sale, with all net proceeds going to the schools. Again this year: entertainment for kids! Visit www.ScottsValleyKiwanis.org for details or contact Mike Stewart at (831) 334-8899 or Jim Melehan at jimbofx@msn.com. Various sponsorship levels are available. Be sure to calendar these 2018 concert dates now! Sunday August 26 he Coffis Brothers & The Mountain Men return by very popular demand to headline this concert. This accomplished band with local roots boasts an
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“A Sign ASAP” from page 12 Since taking over the business, Jason has successfully expanded the business to include tri-fold brochures, business cards, postcards, 3-dimensional lettering and many other creative ventures into sign making. His cli-
Sunday September 30 wo of Music at Skypark’s most popular veteran bands headline the September concert: The Joint Chiefs start things off with their totally danceable fusion of funk, acid jazz and classic R&B. Extra Large follows with funky grooves rooted in blends of funk, blues, reggae riffs and Latin beats. These bands have teamed up to produce Music at Skypark’s best-attended concerts in the past. It just wouldn’t be Music at Skypark without these two headliners together again! n
The Coffis Brothers
extensive repertoire of original rock and blues tunes with simple, honest lyrics backed by the brothers’ blend of folk, blues, R&B and rock. Opening will be Music at Skypark newcomers The Elizabeth Carlisle Band, an amazing Swedish band in the middle of its “How Swede It Is 2018 Tour” of the Pacific Northwest, with hints of Pink, Sheryl Crow and Melissa Etheridge wrapped into their own unique sound. The energy will get you on your feet! entele includes many of the police and fire departments in the county as well as many Scotts Valley businesses. Jason and his office manager Cynthia are proud to become members of the Scotts Valley Chamber of Commerce and look forward to expanding our clientele through networking.
245-Y Mt. Hermon Road Scotts Valley, CA (831) 438-1844 www.santacruzgold.com
HAVE A DRINK ON US!
Scotts Valley Water District will be serving free, local, fruit-infused water and sharing information about our local water supply at Skypark, August 18-19. For event details, visit svartfestival.com. HEMERA COLLECTION
Advertise in the Scotts Valley Chamber Newsletter
Call for SPECIAL RATES 831.688.7549 14 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066
Community News
Life Lessons From Luis
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uis became part of the Jacob’s Heart family at the age of 16, when he was diagnosed with osteosarcoma, a painful bone cancer. After undergoing treatment, Luis was excited to learn he was cancer-free. But after three years, life took another turn... Luis’ doctors told him that his cancer had returned. While it wasn’t the news he had hoped for, Luis knew he would have the support he needed, with his family here at Jacob’s Heart. Words of wisdom from Luis: “The world isn’t all sunshine and rainbows. Life can be very hard, and I don’t care how tough you are... it can beat you to your knees and keep you there if you let it. But it isn’t about how hard you get hit, it’s about how you keep moving forward...that’s how winning is done.” Luis is part of the Jacob’s Heart Teen Group, and feels strengthened
July’s Jacob’s Heart Teen of the Month
being with others who know what he’s going through, especially his mentor, Mariela Medina. Together, the Jacob’s Heart teens learn how to turn their cancer experience into Post-Traumatic Growth, an evidence-based theory that holds that after tremendous struggles, deeper meaning and growth can be found. Post-Traumatic Growth is especially possible with support from others who share the experience. “Cancer has given my life a different perspective. In a way, cancer gave me a gift. A gift the average person cannot comprehend. I saw the best in human nature when I was sick.” — J.C. teen cancer survivor ••• To volunteer at Jacob’s Heart and make a difference for teens like Luis, please contact us; we’d love to hear from you. n
Jacob’s Heart Children’s Cancer Support Services 680 West Beach Street, Watsonville, CA 95076.
Telephone: 831-724-9100, Email: admin@jacobsheart.org – Website: https:// www.jacobsheart.org
Dientes Welcomes Masina Hunnicut as New Board Member
SANTA CRUZ — Dientes Community Dental Care announced the appointment of a new member to its Board of Directors. Masina Hunnicut, whose father is a Dientes patient, represents a valuable perspective as Dientes provides care to over 10,600 patients. In 2016, Dientes appointed its first patient board member to refocus on patientcentered care, and since then three patient board members, including Ms. Hunnicut, have joined. Ms. Hunnicut has lived in Santa Cruz County since 2002, and originally hails from Samoa. She holds a Master’s degree in eduDientes Board Member cation, and previously Masina Hunnicut worked at the Assistant Director of Admissions at Cabrillo College. Ms. Hunnicut says her relationship with oral health was once quite different than it is today, “In Samoa, you were really only going to the dentist when you were in extreme pain,” she recalled. After receiving dental care in the United States, she became more familiar with the correlation of oral health to overall health. Ms. Hunnicut homeschools her 11-year old daughter and has made sure
she has “a much better relationship with the dentist than I did.” When her father came from Samoa to live with her they began to address some of his health concerns, and Ms. Hunnicut started with his oral health. After being introduced to Dientes as her father’s new dental home, she said immediately connected with its mission, “what appealed to me was the impact Dientes has on low-income and immigrant families, and for seniors like my father.” Ms. Hunnicut explained what joining the Dientes Board means to her, “it was just my way of giving back to my community, and to Dientes for the excellent care my father has received here.” n ••• Dientes Community Dental Care’s mission is to create lasting oral health for the underserved children and adults in Santa Cruz County and neighboring communities. Ninetyseven percent of Dientes’ patients live at or below the poverty level. Dientes accepts Medi-Cal and offers sliding scale fees for uninsured patients. Dientes is a proud partner of United Way.
• • • • •
A product line that sells itself Part or Full-time positions available Competitive Commission Structure Fast paced, high energy environment 27 Years of local business history ph
9601 Soquel Drive • Aptos, CA 95003
15 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
831.688.7549
fax 831.688.7551 email sales@cyber-times.com www.tpgonlinedaily.com
Community News
SCCAS Welcomes Philanthropic Partner T he Santa Cruz County Animal Shelter (SCCAS) is the organization safeguarding and improving the lives of domestic animals in Santa Cruz County. With intake exceeding 5,000 animals a year, SCCAS has a bedrock of municipal funding for core services such as animal control, licensing, rabies vaccinations, housing for strays and surrenders, and intervention in animal abuse cases.
Most of the Shelter’s key preventive efforts, however, require private money – spay/neuter clinics, training classes, humane education, and community outreach – are dependent on donations from private individuals. To meet this need, supporters have launched the Santa Cruz County Animal Shelter Foundation. “Our goal is simple,” said Foundation treasurer Brett Hennie, an executive with
the Driscoll Company in Watsonville. “We want to ensure that the County Shelter will have a steady source of private funding to provide program stability and expansion of proven preventive outreach.” As a 501(c)(3) entity, the Santa Cruz County Animal Shelter Foundation will access resources otherwise unavailable to SCCAS. Many businesses encourage employee philanthropy by offering matching gift programs, but require recipients to have 501(c) (3) status. The Foundation will reach out to businesses and other organizations while offering potential donors a range of giving options not currently available through the Shelter including gifts of securities, automobiles, real estate and more. “We are thrilled to have an ally like the Foundation,” said SCCAS General Manager Melanie Sobel. “Unlike private rescue organizations, our staff focuses solely on services and we have no fundraising staff to focus on charitable giving.
To have a Foundation raising needed funding for our pro-active programs is a real boon because these programs are essential to bringing about change.” To learn more about the Santa Cruz County Animal Shelter Foundation, please visit https://www.scanimalshelterfoundation. org. The Santa Cruz County Animal Shelter is an open admission shelter that welcomes EVERY animal in need. Our goal is to be a humane resource for the community by providing a safety net and second chance for local animals where owners can find and recover lost pets, adopt new animal companions, or sign up for PLANNED PetHood, our low cost spay/neuter program available for all resident pets Our life-saving services and programs are described in detail on our website, www.scanimalshelter.org. The support of our community is crucial to sustaining and expanding these services. n
SLV & Scotts Valley Meal and Food Programs: August 2018
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uesdays through Saturdays (also 4th Mondays). Valley Churches United, Food Pantry and Food Distribution programs. TuesThurs 9-11:45 and Saturday 10-11:45. 1st and 3rd Fridays 9-11 are for seniors only. USDA Distribution on 4th Monday 10-1. For SLV, Scotts Valley, and Bonny Doon residents. Ben Lomond, corner of Highway 9 across from Ben Lomond Market, 336-8258. ••• Tuesdays, noon. Felton Presbyterian Church, 6090 Highway 9, across from RiteAid, 335-6900. “Free Lunch Tuesday.”
Tuesdays, 2:30-6:30, Felton Farmers’ Market, Hwy 9 and Russell. Up to $10 matched when customers use their CalFresh (EBT/ SNAP) cards. The extra money must be used for fresh produce at the market. These extra bucks must be used for fresh fruits and vegetables at the market. (May-Oct) Wednesdays, 12-2, San Agustin Catholic Church, 257 Glenwood Dr, Scotts Valley (next to the fire station), 438-3633. Food Distribution. Thursdays 10:30-1:30 (doors open 9:003:00). St. John’s Catholic Church, down from Rite-Aid, Highway 9 and Russell, Felton. 335-4657. “Thursday Lunch.” Thursdays, 11-12. Mountain Community Resources (a Community Bridges program), 6134 Highway 9, across from Rite Aid, Felton. 335-6600. Food Distribution. Thursdays, 5:00-6:30, St. Philip’s Episcopal Church, 5271 Scotts Valley Drive, Scotts Valley. 438-4360. Food Distribution. Fridays, 5-5:30 p.m. GateWay Bible Church, 5000 Granite Creek Road, Scotts Valley, CA 95066. 438-0646. “Fridays at Five” food distribution.
Sunday, Aug. 19, 12:30-2:15. Redwood Christian Center, 6869 Highway 9, Felton (at Fall Creek Dr., near San Lorenzo Valley High School). 335-5307. BBQ lunch. Sunday, Aug. 26, 2:00. SS Peter & Paul Orthodox Church, 9980 Highway 9, Ben Lomond, north of town, 336-2228. Dinner. Meals on Wheels (a Community Bridges program), hot meals at dining centers in Ben Lomond (M-F, 336-5366) and Scotts Valley (Wednesdays, 438-8666). Reservation required, $2.50 requested
16 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
donation, for age 60+ (limited exceptions). Meals delivered if eligible, 464-3180. Grey Bears Brown Bag Program, weekly bag of produce to be picked up in Ben Lomond, Felton, or Scotts Valley. Delivery available for homebound seniors. $30 annual membership fee, for age 55+. www.greybears.org (479-1055). n ••• Except as noted, all programs are free of charge — Schedules are subject to change. Submit Changes/Additions to slvsvmeals@gmail.com
Community News
Small Biz Development Center: August Workshops A s part of its ongoing commitment to the profitability and development of small businesses in Santa Cruz County, the Small Business Development Center (SBDC) at Cabrillo College is offering its 2018 Build Your Business Seminars and Brown Bag Series. Each series offers workshops on a rotating schedule, covering a range of topics from business plans and recordkeeping, to social media and website development. Brown Bag sessions are free and open to the public and Build Your Business Seminars require advanced registration and a fee. The full seminar schedule can be viewed at santacruzsbdc.org/calendar and the Brown Bags at santacruzpl.org/ brownbags/. •••
August Seminars
Build Your Business: Writing Your Best Business Plan Saturday, August 4 9:30 a.m. – 12:30 p.m. Cabrillo College, 6500 Soquel Drive Room 1605, Aptos his seminar will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic goals and objectives, determine startup costs as well as various methods of financing your startup. Led by Keith Holtaway, 35-year entrepreneur and small business
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consultant to over 700 business owners in Northern and Central California. Cost: $35 Advanced Registration is required. Seating is limited. Call: 831-479- 6136 or register online (santacruzsbdc.org/calendar) Wells Fargo Bank sponsors SBDC’s 2018 Build Your Business workshop series.
Brown Bag Series: Making Your Website Work for You Presented by Google Wednesday, August 8 12:00 p.m. - 1:00 p.m. Santa Cruz Public Library, Upstairs Meeting Room, 224 Church Street, Santa Cruz n collaboration with Google, we bring you the best tips and tricks on making your website work for you. Whether you are launching a new business website or sprucing up an old site, this workshop will provide you with valuable tools, resources, and guidance. Learn how to create a searchfriendly site that brings you customers and supports your business goals. Cost: FREE and open to the public thanks to the generosity of Bay Federal Credit Union. Pre-registration is appreciated, please visit (santacruzpl.org/ brownbags/)
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Build Your Business: Record Keeping for Small Business Saturday, August 18 9:30 a.m. – 12:30 p.m. Cabrillo College, 6500 Soquel Drive Room 316, Aptos. Parking is in Lot E and H. Understanding “the numbers” of a small business is key to greater profits!
Join us to learn the basics of good recordkeeping. We will cover: the bookkeeping cycle, accrual vs. cash vs. tax accounting, the chart of accounts, journals and general ledgers, and double-entry and single-entry bookkeeping. This class will provide an introduction to help you maintain your accounting records either manually or using computerized systems. Presented by Cathy Van Loon Cost: $35 Advanced Registration is required. Seating is limited. Questions: (831) 479-6331 or register online (santacruzsbdc.org/calendar) Wells Fargo Bank sponsors SBDC’s 2018 Build Your Business workshop series. ••• The Santa Cruz County Small Business
Development Center (SBDC) offers a wide variety of services to present and potential small business owners. All counseling services are confidential and free of charge. The SBDC’s mission is to provide quality management and technical assistance for small businesses, resulting in success for the entrepreneur, and economic growth and prosperity for all Californians.
Vista Center for the Blind & Visually Impaired Prepares Students for the Future
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hanks to funding from Monterey Peninsula Foundation and accessibility engineers and developers at local tech companies, Santa Cruz area middle and high school students with visual impairments engaged this past week in Vista Center Santa Cruz’s informative and fun program “Vision for Our Youth for Tomorrow” geared specifically to prepare them for higher education and/or career readiness through technology! On Tuesday James Krueger from Apple taught coding and helped the kids develop an app using Swift Playgrounds. On Wednesday, Amazon demonstrated the Amazon Show and its accessibility features and brought each of the students an Amazon Echo Dot! On Thursday, Eugene Selznev from Microsoft taught them how to use the Seeing AI app. On Friday, Kevin Andrews from the Disability Resource Center at UC Santa Cruz talked about education advocacy, travel and mobility.
Thanks to a grant from the Monterey Peninsula Foundation, each participant received an iPad and wireless keyboard. They learned how to use all the accessibility functions this week, in order to be better prepared for education and career (in the future). Students learned to effectively manage school, work and social interaction through technology and: • Developed a strong command of VoiceOver • Mastered the use of the Bluetooth keyboard to edit and complete assignments; email; download apps; take notes; make phone calls; navigate with GPS; and do Internet research • Met with accessibility engineers and developers at local technology companies from Apple, Amazon. com and Microsoft • Received specially trained mentor support from blind and visually impaired adults n 17 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
James Krueger from Apple teaching the kids how to code and create their own app using Swift Playground.
Featured Columnist
Think Outside The Nursery Pot P
By Tony Tomeo
lants that are purchased in retail nurseries are packaged in such a manner that facilitates transportation from production nurseries to retail nurseries, and from retail nurseries to home gardens. Their roots are contained in vinyl cans. Larger trees might be boxed. Occasionally, balled and burlapped plants are available. Most trees and vines, and some tall perennials are staked. Vinyl cans, which are also known as nursery pots, are designed for growing nursery stock in, and containing the stock as it is transported. That is all they are designed for. They are not meant to be used as planters in home gardens. Most young
Nursery pots are not practical forever.
and actively growing plants that tolerate them in production nurseries really do not want to be confined to vinyl cans any longer than necessary. Even if plants that are brought home from a nursery are to be grown in pots, they should be planted into more appealing pots that are designed for the comfort of the plants within, and not just left in the nursery pots that they were grown in. Clay pots and wooden planters are comfortably porous and better insulated than thin black vinyl that gets dangerously hot if directly exposed to sunlight. A l t e r n a t i v e l y, nursery pots can be shaded and obscured within slightly larger pots, within groups of other pots, or by settling them into shallow shrubbery or deep ground covers temporarily. Plants that are big enough to provide their own shade are likely too big for their nursery pots. Invasive plants like mint are often grown in nursery pots that are buried almost to the rim in the ground, although mint eventually escapes through
drainage holes. It is good to know the limitations of what nursery pots are useful for. Phlox can do well here in California hose outside California sometimes envy our ideal climates and soils. More of a variety of plants can be grown here than in most other places in America. There are not many plants that can be grown elsewhere that will not grow here. However, phlox, Phlox paniculata, is an example of a plant that can do well here, but for some reason or another, is much more popular everywhere else. Phlox is native to a great deal of the eastern half of North America, and has naturalized in other areas where it escaped cultivation in home gardens. Locally, it needs to be watered regularly to bloom on time in late summer. It is quite happy out in the open but might prefer a bit of partial shade in the afternoon here where summers are warm and dry. Powdery mildew can sometimes be a problem. Bloom can be various hues of pink,
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Phlox is not often seen here.
purplish pink, red or white. The inch wide flowers are neatly arranged on conical terminal panicles about four to six inches wide. Blooming stems stand almost three feet tall and spread almost as wide. The somewhat narrow leaves are about four inches long. Phlox is mostly grown from seed, and can be propagated by division of perennial basal growth. n ••• Horticulturist Tony Tomeo can be contacted at tonytomeo.com
Is ridesharing good or bad for the environment? From the Editors of E - The Environmental Magazine
Dear EarthTalk: Is ridesharing via companies like Uber and Lyft good or bad for the environment overall? — Jeff Timotheos, Akron, OH
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••• etween fuel, maintenance and insurance, owning a vehicle is expensive—even more so in cities like New York, where residents pay an annual average of $430 for parking alone. It may be no surprise why the affordable, convenient enterprise of ridesharing, whereby you use a smartphone app to arrange a ride in a privately owned vehicle, has gained massive popularity in recent years and is expected to see even further
growth (22.9 percent) in 2019. But is this shift from car ownership to ridesharing good for the environment overall? Professor Daniela Rus of MIT’s Computer Science and Artificial Intelligence Laboratory, who focuses on ways to reduce traffic congestion and otherwise improve mobility in major cities, thinks so. “Ride-sharing services have enormous potential for positive societal impact with respect to congestion, pollution and energy consumption.” Perhaps the biggest environmental benefit to ridesharing is carpooling. Uber’s “POOL” option puts riders in the same car, with each individual rider paying less. Last year, Uber drivers served 35 million riders in POOL trips. If these riders had instead driven by themselves, cities might have seen an additional 314 million vehicle miles and 82,000 metric tons of carbon dioxide emissions. Lyft has also set a goal to make shared rides account for 50 percent of all trips on the Lyft platform by the end of 2020.
Besides carpooling incentives, Uber is also expanding their app to provide customers with alternative forms of transport like electric bikes and buses. Their partnership with Jump Bikes, currently available in San Francisco, Sacramento and Santa Cruz, California and Washington, DC, can shift millions of trips from cars to bikes. “We realized that we shared Uber’s vision of multi-modal mobility and had the same goal of decreasing car ownership,” says Jump Bikes Founder and CEO Ryan Rzepecki. Uber is also working with transit agencies to help fill empty seats on buses and trains — which can be two to three times cleaner than a solo car drive—by allowing riders to book and use transit tickets in their app. Additionally, in April 2018, Lyft announced their commitment to immediately offset the carbon emissions from all Lyft rides globally. Their first-year, multimillion-dollar investment will make Lyft
18 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
one of the top voluntary purchasers of carbon offsets in the world. Lyft plans to help achieve carbon neutrality through the direct funding of emission mitigation efforts in the U.S., including emissions reductions in the automotive manufacturing process, renewable energy programs, forestry projects, and the capture of emissions from landfills. Lyft Co-Founders John Zimmer and Logan Green emphasize that this action is not the full solution, but a real step forward. “The more shared rides and clean vehicles on the platform, the fewer carbon offsets we will need to purchase,” they report. Enhancing the environmental benefits of ridesharing is an emerging effort across the entire industry. “Sharing Rides” page 23
Featured Columnist
Marketing To Tourists By Ron Kustek
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esides opening your door on a sunny day or putting the word ‘Sale’ in your window, how do you plan on getting this season’s tourists to visit your business? Tourism contributes one-third to our economy in Santa Cruz County. Appreciating the value of tourists and converting them to being your seasonal customers is essential for your success this upcoming season. Some of the topics we’re going to cover are those that you may not know about — which could be a problem — because if you haven’t collected or know specific information about your tourist customers, then you’re at a disadvantage to your competitors who do. Where Do They Stay? ou know when there’s a tourist customer who walks in your business. Since they’re not a regular customer that you likely know or recognize, you’ll probably ask if they live in the area to see if they’ve recently moved here, and if so, where they moved from. Not being a local you may notice their un-tanned skin tone or those who actively look all around their surroundings, as first-time tourists often do. These are likely easy cues for you and your staff. But when you talk to
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them, and ask where they’re from, do you bother to ask where they’re staying? Are they staying with friends, and if so, where? Are they AirBnB folks? Are they staying at the Dream Inn? Hotel Paradox? Mission Inn? If they’re staying at one of the many fine hotels and motels in the area – you need to collect that information, to find out which may be the lodging facility that would be best for you to partner with. Perhaps you offer special offers to those who stay at a certain hotel. Maybe you partner with the hotel to promote their location on your website and/or in your store, in exchange for them to hand out a flyer to your location, or place one in each room as a ‘may we suggest for our special guests, our favorite local merchants’. The point is, if you don’t ask, you won’t know. If you don’t have an easy tracking or info collecting system in place, you won’t know. If you’ve not trained your staff to ask this kind of question, you won’t know how you may be missing out on this season’s tourist opportunities to increase your sales. Are They Connected – Socially? re you actively connected on Pinterest or Instagram with your business? If not, you’re likely missing out on the conversations and sharing that happens between people who find a great local store and want to share that with their friends – on Facebook or other social mobile platforms. If you and your staff observe a person looking at your items, taking pictures, and/ or looking like they’re sharing something on their phone – that’s a great opportunity to ask what site they’re loving, and also to offer to take a picture of them next to what they may have photographed, so they can share themselves pictured with your items in your location! This helps generate the buzz you want to be relevant to tourists, who are sharing their newfound discoveries with their friends in their network, but also likely on tourist-friendly sites like TripAvisor. But did you know about the other popular social travel sites like Trippy? Everplaces? Gogobot or Tripit? If not, it’s time for you and your staff to brush up
on your own social travel connectedness to have something in common with your tourist customers, and also a way to understand how tourists can promote your business to others who are looking for the ‘inside scoop’ on local travel gems. Can You Redirect Foot Traffic? inally, don’t underestimate the value of being able to entice the senses of
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customers to walk into your location. There are some tried-and-true means depending on the type of business you own. If you’re a bakery, directing the buttery-smell of hot pastries outside is a great way to attract customers (as is someone outside offering free bite-sized samples). “Marketing” page 23
Children’s Stories
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1. Imposing house 6. ____ de deux 9. Fan’s approval 13. Cordial disposition 14. Eastern title 15. Water border 16. Wife of a raja 17. *”If ____ Give a Mouse a Cookie” 18. Cautious gambler 19. *He won a golden ticket 21. *C.S. Lewis’ fantasy realm 23. *”___’s Island” 24. *One of Three Bears 25. Disreputable vagrant 28. *”Matilda” creator 30. Nancy Drew’s focus, e.g.
35. “Put a lid ____ ____!” 37. Cheap trinket 39. Small Asian ungulate 40. Approximately 41. Florentine iris 43. Member of National Socialist German Workers’ Party 44. Type of wave 46. Per person 47. Design detail 48. Exactly right 50. Grassy land tracts 52. *”But I heard him exclaim ‘___ he drove out of sight” 53. Living quarters 55. *12-year-old tribute from District 11 57. *A boy raised by wolves 60. *”The Wind in the ____” 64. Like a haunted mansion
19 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
9. Keep it up! 10. Mischievous Norse deity 11. S squared in a square 12. p in mph 15. Bounced 20. Idealized image 22. *Ivan in”The One and Only Ivan,” e.g. 24. Plural of more than one, linguistically speaking DOWN 25. *Puss’ footwear Designer Jacobs 26. Same as rip Wet nurse 27. Botch Columbus’ caravel 29. *Tortoise’s opponent “The Howard ____ 31. They have their pluses Show” and negatives Pupil protector 32. *”The Fox and the “Pay as you earn” tax ____,” sing. system 33. Hardwood drinking “Four score and seven bowl years ____” 34. *Rabbit hole wonderer Finnish steam bath 36. To perfection
65. Dashboard unit 67. Shinbone 68. One Beatle 69. Word of possibility 70. Lack of muscle tension 71. Opposite of sunkissed 72. Lt.’s inferior, in the Navy 73. As opposed to wants 1. 2. 3. 4. 5. 6. 7. 8.
38. Vegas cube 42. *____ Lewis, voice of Lamb Chop 45. Tenant in a home 49. Nada 51. *Scheherazade’s listener 54. “Gimme ____ Gimme” by ABBA 56. Chosen few 57. Of higher order, prefix 58. Never written down 59. Traitor’s device 60. “The ____ and wherefores” 61. Double-reed instrument 62. Kite driving force 63. What Simon does 64. Sixth sense 66. *J.M. Barrie’s Peter © Statepoint Media
Answers on 23 »
Community Calendar San Lorenzo Valley Chamber of Commerce Calendar Saturday August 11
Second Saturdays in Felton
12 Noon – 3:00 p.m. ockblock Weekend has a well-earned reputation for delivering energetic performances for a powerful festival rock band experience. Pop-up vendors line the sidewalks near the community deck from 11-4. This is a free community event.
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Saturday August 25
changing decisions affecting children in foster care. Court appointed special advocates are everyday people that, with just a few hours a week can have a lifetime of impact for a child who has been abused or neglected. More info www.casaof santacruz. org or call (831) 761-2956 XT.102 •••
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Announcements Nar-Anon Santa CruzGreater Bay Area (GBA) of Northern California
Third Fridays: 12-1 p.m. in Aptos
6-7 p.m. Old City Council Chamber, 250 Main Street, Watsonville ome join a dynamic, supportive group of people at all levels of experience from beginners to more advanced. We’re here to help you discover your voice and share it effectively. Everyone is welcome! For more info: (831) 663-1628 or (831)783-8047.
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Caregiver Support Group
12-1 p.m., PAMF, 2850 Commercial Crossing, Santa Cruz atz Cancer Center, PAMF and Hospice of Santa Cruz County invite you to attend a Caregiver Support Group for those caring for someone with a serious illness. When a loved one is seriously ill, it can be a challenge for the entire family. In this ongoing support group, we will share stories, learn tools for coping and receive support from people who care. Contact Hospice of Santa Cruz County Grief Support Program. (831) 430-3078
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Overeaters Anonymous
7:00pm-8:00pm, Soquel Congreddiction is a family disease. It gational Church, 4951 Soquel Dr. o you have problem with affects the relationships of those food? Come join us for a close to the addict: parents, spouses, siblings, children, longtime friends, friendly free 12 step support group with the solution. Teens and adults and employers. If someone’s welcome. It will be held in the addiction is affecting you, first you Anne Hutchinson Room. must help yourself. Any questions call (831) 429-7906 Nar-Anon is a twelve step support group for families and friends of Second Mondays addicts. There are no dues or fees to join. Just come to a meeting. You Invisible/Alienated Grandparents Support Group will hear others, who are going through similar problems, talk about 2:30 - 4 p.m., Christ Lutheran Church, 10707 Soquel Drive, Aptos how they cope and find recovery. ed by Dr. Pat Hanson author of For more information and to locate Invisible Grandparents: Leave times and locations of meetings, a Legacy of Love Whether You please go to our website at www. Can Be There or Not this will be nar-anon.org or call 831-200-3756. a safe structured environment for
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Ongoing Events Weekdays
CASA Orientations to Become Advocates for Children
empowers volunteers CASA to directly influence life-
cita@casaofsantacruz.org or (831) 761-2956
Mondays & Tuesdays
Summer READ Program
WomenCARE ARM-in-ARM
12:30 - 2 p.m. omenCARE ARM-in-ARM support group for women with advanced, recurrent and First Mondays: 2-3 p.m., metastatic cancers. Meets weekly in Watsonville Mondays & Tuesdays, with a Second Tuesdays: 5:30-7 p.m. separate meeting every First and in Capitola Third Tuesday every month. Third Wednesdays: 5:30-7 p.m. Registration required. Call 4572273 for more information and to in Watsonville register. No cost to attend. Third Thursdays: 2-3 p.m. www.womencaresantacruz.org in Santa Cruz
Boulder Creek Fire Department Mondays Summer BBQ & Dance 5:30 - 11:30 p.m., 13230 Central Pajaro Valley Toastmasters
Ave, Boulder Creek ance Only: $15.00 ($16.52 w/service fee) • Dinner Only: $15.00 ($16.52 w/service fee) Tri-tip & chicken, sides, one drink ticket • Dinner and Dance: $30.00 ($32.04 w/service fee) • Family Dinner and Dance: $100.00 ($104.49 w/service fee) 4 Tri-tip & chicken dinners, 4 drink tickets, admission to dance bcfdsummerbbq.brownpaper tickets.com ••• The San Lorenzo Valley Chamber of Commerce is a coalition of San Lorenzo Valley/Santa Cruz Mountains businesses and community organizations. We represent Boulder Creek, Brookdale, Ben Lomond, Felton, Mount Hermon, Lompico, Zayante, and Bonny Doon. Contact us at 831345-2084 info@slvchamber.org
Questions: pat@invisiblegrand parent.com • (831) 601-9195 http://facebook.com/invisible grandparent
sharing stories if you so choose, and learning healthy ways to deal with separation from anyone. Co-sponsored by Alienated Grandparents Anonymous www. AGA-FL.org a national organization that provide information and support to grandparents who feel alienated or estranged to their grandchildren.
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Mondays & Wednesdays
Alzheimer’s Association
lzheimer’s Association A has free support groups for family caregivers at 1777-A
Capitola road 2nd & 4th Mondays 2-3:30pm facilitated by Jill Ginghofer, 1st & 3rd Wednesdays 5:30-7pm facilitated by Francie Newfield & Kathleen McBurney. Call 800 272 3900 for more information.
Tuesdays, Thursdays & Saturdays
1-4 p.m., Pregnant Mare Rescue, Larkin Valley Road, Aptos
Reading • Equine • Art • Duo
this fun, unique program, your I• nchild will experience: T Nurturing environment to strengthen reading skills • Grounding energy that a horse naturally emits • Increasing reading comprehension through art (imagery) • Trusting bond which supports social and emotional development For more information contact Lisa M. Algee, Ph.D., via e-mail: algeelisa@gmail.com, or call (831) 227-9847
Wednesdays
In Praise of Poetry
Feb. 28 thru Mar. 28 5:30 pm to 7 pm, Capitola Community Center, 4400 Jade Street, Capitola n this invigorating class you’ll explore and write several forms of poetry. From Acrostic to Haiku; from Ode to Triolet — and a few more — you’ll have fun while learning and creating. Gain exposure to Tuesdays new poets, forms, and styles, while Writing/Discussion Meeting unearthing your own voice. This 6:30-7:30 p.m., Christ Lutheran inspiring class is for anyone with an Church, Gazebo Room, 10707 interest in poetry. Novices as well Soquel Dr., Aptos, CA 95003 (At as seasoned poets will find the class Hwy One and Freedom Blvd) enriching and fruitful. Telephone FMI: (831) 475-6115 o you have a problem with food? Please check out our free, friendly 12-Step support Geezer Golfers group with the solution. All teens 8:15 a.m., Valley Gardens Golf Course, 263 Mt. Hermon Rd., and adults welcome! For current times and locations of Scotts Valley eeling over par? So are we, the other meetings: www.santaGeezer Golfers of Santa Cruz. cruzoa.org/meetings. Or call our You’re invited to join us at 8:15am Hotline at (831)429-7906. every Wednesday at the beautiful Business Debtors Anonymous DeLaveaga golf course at 401 Upper Park Rd. We enjoy a special 5:15-6:30pm, Calvary Episcopal rate for 9 or 18 holes. Church, Parish Hall, 532 Center Questions? Call Jim at 831-685Street, Santa Cruz. 3829. e specifically focus on recovering from debting on Aptos Noon Toastmasters one’s business. 12:00-1:00p.m. Rio Sands Hotel, For more information: 831-425-3272. 116 Beach Drive ome join a dynamic, Overeaters Anonymous supportive group of people 6:30-7:30pm Christ Lutheran at all levels of experience from Church, 10707 Soquel Dr. Aptos beginners to more advanced. o you have a problem with We’re here to help you discover food? Come Join us for a your voice and share it effectively. friendly free 12-step support Everyone is welcome! group with the solution group with the solution. Teens and adults Follow us on Facebook: Facebook.com/AptosNoonToastwelcome. Includes compulsive overeating, anorexia and bulimia. masters or more info: (831) 236-1171 Located in the Gazebo Room. Call 831-429-7906 if you have any questions Nar-Anon Watsonville 6:00 p.m., Lutheran Community Tuesdays & Thursdays Church, 95 Alta Vista Avenue, Watsonville (Adam Dan Hall in Orientations to Become back of the church) Advocates for Children ar-Anon is a twelve step 6 pm, 65 Nielson Street #121 support group for families Watsonville CA 95076 ASA volunteer Advocates and friends of addicts. There are receive 35 hours of specialized no dues or fees to join. Just come training. Court appointed special to a meeting. You will hear others, advocates are everyday people that, who are going through similar with just a few hours a week can have a lifetime of impact for a child problems, talk about how they who has been abused or neglected. cope and find recovery. To locate additional times and If you would like to participate in the next Advocate training contact locations of meetings, and to learn
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more about Nar-Anon, please go Last Wednesdays Each Month Sundays to our website at www.nar-anon. Santa Cruz County Prostate First Baptist Church Bible Study org or call 831-200-3756. 9:45 a.m: Bible Study Cancer Support Group a.m.: Worship 7-9 p.m., Katz Cancer Resource 11 7565 Sunset Way, Aptos Second Wednesdays Center, 3150 Mission Drive, SC irst Baptist Church of Aptos Santa Cruz Sons in Retirement anta Cruz County Prostate welcomes you to join their bible Cancer Support Group has been study and worship every Sunday. Monthly Meeting an active group for over 20 years Call (831) 688-5842 for more info Noon, Elks Lodge at 150 Jewell in the community. St. Overeaters Anonymous his statewide group of retired First meeting of 2018 will be 9:05 a.m.-10:15 a.m., Sutter February 28th. men invites you to be our Maternity & Surgery Center, 2900 guest at our monthly luncheon. Chanticleer Ave., Santa Cruz You’ll meet kindred spirits, have Thursdays vereaters Anonymous is a Free, a fine lunch and learn something San Lorenzo Community Band Friendly 12-Step group for those new from a top notch guest Practice Sessions who have a problem with food. speaker. 7:30-9 p.m., San Lorenzo Valley Visit www.santacruzoa.org for Cost: $18. RSVP at 479-7096 High School Band Room (F-1) current times and locations of he San Lorenzo Valley other meetings, or call our Hotline Second and Fourth Wednesdays Community Band meets every at (831) 429-7906. Wellness on the Cancer Journey Thursday at SLV High School. 11-12:30 pm, Old Soquel Plaza Dues are $30 a semester. You must earn how to safely support read music. your body and emotions Call Teresa at 336-8637. through the journey of Cancer — from diagnosis to softening the Second and Fourth Thursdays Saturday August 4 impact of chemo, radiation, and Street Smarts Back-to-School Cabrillo Host Lions Club recovering well from surgery. Traffic Safety Blast Meetings We’ll address nausea, low 10 a.m. – 12 noon, Louden Nelson 6:30 p.m., Aptos Village Park, energy, weakness, digestion, Community Center, 301 Center 100 Aptos Creek Road. immune support, grief, stress and ant to make a difference in Street Santa Cruz. more. fun-filled interactive traffic our community? Join the Feel free to bring your partner or safety open house with games, care team to this free class. Please Cabrillo Lions Club twice every month and see what you can do to prizes and free raffle featuring 12 come fed; water is available. booths with traffic safety activities help in Santa Cruz County. Limited Seats. Please register and games hosted by many comPlease RSVP cabrillolions@ all attendees on Eventbrite — munity partners. Wellness on the Cancer Journey gmail.com or call 831-254-3270 to RSVP. Address given upon registration Fridays Saturday August 11 receipt. Drop-in Grief Support Wild, Wild West 12-1 pm, Hospice of Santa Cruz 3 - 8 p.m., CastleWood Ranch, ADHD Support Group County, 940 Disc Dr., Scotts 150 Nunes Road, Aptos Hills 6:30-8 p.m., Aptos Fire Station, Valley ress UP! Western Attire 6934 Soquel Drive, Aptos ospice of Santa Cruz County Encouraged for this special he Santa Cruz/Monterey is offering a drop-in grief fundraiser benefiting animal Bay Branch of CHADD hosts support group for adults grieving rescue. Popular DJ Scotty will monthly support group meetings the death of a family member or a be spinning Country Music. for anyone who would like to friend. This group is a place where Headliner Band – CRUZ PATROL learn more about ADHD or has you can share stories, learn tools will be playing at 4:00 p.m. Food & questions or concerns. Come for coping, and receive support Beverage Included In Your Ticket share with those who understand. from people who care. Price (Veggie Option). Raffles, Second Wednesdays’ meeting is For more information, please call Silent Auction, Petting Area, Pony for parents of children, teens, and (831) 430-3000. & Tractor Rides, Bounce House, young adults with ADHD. The Corn Hole, Bocce Ball Apple group for adults with ADHD, Bobbing Contest For Kids - with First Fridays each month spouses, partners of someone with Prizes! Friday Shakespeare Club ADHD meets fourth Wednesdays Pre-purchase prices: $25 per 10:30 a.m.-12:30 p.m., Peace of every month. Adult • Kids 12 & Under $10 • United Church of Christ at 900 Contact: Judy Brenis, jbbrenis@ Kids 5 and under FREE • Only High Street, Santa Cruz comcast.net, or call 831-818-9619. a Limited Amount of Tickets Will urious about Shakespeare? Be Sold at the Gate: $30 each. For The Friday Shakespeare Club Third Wednesdays members discuss the life, times, and more info call: (831) 687-0207
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Edward Jones Financial Advisor Sponsors Coffee Club
10:00 a.m., 2121 41st Avenue, Suite 209, Capitola eremy Geels, a local Edward Jones financial advisor, hosts a monthly coffee club for local advisors to talk about the industry and recent market updates. “I look forward to keeping individual investors informed about the current market and economy, as well as have fun and get to know some of my neighbors,” he said. Seating may be limited. To reserve a seat, call Sharon Smith at 831-462-8242.
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influence of William Shakespeare. For information, call 831-684-2832, or go to fridayshakespeare.org or facebook.com/fridayshakespeare.
Sunday August 12 Aptos Movie in the Park
100 Aptos Creek Road, Aptos ome out and enjoy a movie in the park with your neighbors at Aptos Village Park. Admission is free 10 am - noon, Peace United (without any hassles), spare change Church, 909 High Street donations requested for the Live his is the oldest women’s club Like Coco Foundation. Live Like in Santa Cruz. The club meets Coco is a non-profit organization that to study the life, works and helps kids in the Santa Cruz County times of William Shakespeare. area grow up healthy and with Members share group readings opportunities to pursue their dreams. and insights, discuss history, and Come early and enjoy music and universal themes found in his food truck concessions too. plays and writings. Movie starts at dusk. Hope to see For more information please you there! n call 831-684-2832
Friday Shakespeare Club of Santa Cruz
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Announcements Ageless Art Project
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geless Art is seeking volunteers to facilitate art groups for seniors living in residential care facility. Our Volunteers guide residents through the creative processes of painting, drawing or crafting. As a volunteer you will have the pleasure of seeing residents experience meaningful feelings of pride and self-worth when completing their own art. To become an Ageless Art volunteer call 831-459-8917 ext.208 or visit Ageless Art at www.fsa-cc.org
Volunteers Needed for the Monterey Symphony
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Arts and Entertainment
the band for Non-profit events (donations are tax deductible). www.PeninsulaBanjoBand.org
In Praise of Poetry
5:30pm to 7pm Feb 28-Mar 28 Capitola Community Center, 4400 Jade Street, Capitola oin this invigorating class where you’ll explore and write several forms of poetry. From Acrostic to Haiku—from Ode to Triolet—and a few other poetic forms—you’ll have fun while learning and creating. We’ll look at work by experienced poets and discover how to put some of their techniques and craft elements into practice. Gain exposure to new poets, forms, and styles, while unearthing your own voice. This inspiring class is for anyone with an interest in poetry. Novices as well as seasoned poets will find the class enriching and fruitful. Register at: https://apm.active communities.com/capitola recreation/Activity_Search/ in-praise-of-poetry/6488
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he Monterey Symphony is seeking volunteers. If you love music and want to be involved, please call (831) 646-8511 or visit www. montereysymphony.org for more Thursdays information.
To find out where to participate in a First Friday art tour, visit firstfridaysantacruz.com (Most galleries are open 12-9 pm for First Friday viewings.)
Fridays thru Sundays
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Third Monday each month
Stitchers By The Sea Meetings
7 p.m., St. Stephens Lutheran Church, 2500 Soquel Ave, SC. titchers-by-the-Sea, the local chapter of the Embroiderers’ Guild of America, holds regular meetings open to the public each month. No admission fees.
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Tuesdays
BINGO
6:30 p.m. Santa Cruz Elks Lodge, 150 Jewell St. osted by Soquel Sports Foundation. Buy-In $15. Full snack bar available. First Tuesday of each month is special $25 buy in (up to five packs). Join us! www.soquelsports.com
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Wednesdays
Peninsula Banjo Band
7:00 - 8:30 p.m., Harry’s Hofbrau, 390 Saratoga Ave, San Jose orty-seven years of performing in the Bay Area, over 250 popular tunes. Come see our band for Free in Sunnyvale Every Wednesday. No cover. Contact Lee McLaughlin, Booking Agent, at 408-993-BAND (2263) for information about booking
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Friendship Put to Music!
2nd Saturday on the Farm
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Antique Street Fair
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Center presents a public First Fridays each month lecture from a marine scientist First Friday Art Tour the third Sunday of every he First Friday Art Tour is a month. Topics are presented in Santa Cruz Institute of Conan entertaining and easytemporary Arts event, managed in to-understand format, with conjunction with the participating up-to-date photos, video, and art venues. The event takes place discussion. year-round and illuminates some Science Sunday does not meet of the most talented local artists in December. For more info from local galleries. visit seymourcenter.ucsc.edu
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Church Street Fair
9 a.m.-5 p.m., Lincoln St. 6:30 p.m., New Hall, La Selva Beach (Between Pacific and Cedar) Club House, 3124 Estrella Ave. he “Original” Downtown lasses every Thursday night. For Antique Faire is back! more information call Sue Harris Vendors offer an eclectic blend of or Don Benson (831) 726-7053 or antiques and unique items. Come email at caller4u@att.net and check it out! Browse through a wide assortment of treasures Last Thursdays each month including books and photoMonthly Argentine Tango at Star graphs, vintage jewelry, clothing, Bene Italian/Argentine Restarante glass and ceramic collectibles, vintage Hawaiian kitsch, 4:30pm-9:30pm, Star Bene turquoise, original artwork, and a Italian/Argentene Restarante, 21245 East Cliff Dr. whole lot of whatnot! his is a night for true “Social Weather Permitting! Tango.” Order a wonderful meal For more info, please call from the Star Bene Argentine Menu, (831) 476-6940 or visit us on (or their well known italian menu), Facebook. and enjoy the ambiance of Argentina and join us in a social tango dance to Third Sunday of Every Month music from the Golden Age of Tango. Science Sunday Private instruction and classes by Starts at 1 p.m., 100 Shaffer arrangement. For more information, Road, Santa Cruz, 95060 call Michael (831) 239-2247. eymour Marine Discovery
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Cabrillo Festival: Notes From a Journey
Second Saturdays Each Month 11 a.m. - 7 p.m., Civic Auditorium,
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Saturday August 5
12, 7 & 10 p.m., Civic Auditorium, 307 Church Street Santa Cruz he Cabrillo Festival will Noon-10 p.m., Mutari Chocolate celebrate its 56th season as House and Factory, 504 Front we welcome back Music Director Street, Santa Cruz ptos Artist David Pfost’s plein and Conductor Maestro Cristian Măcelaru and the Cabrillo air watercolor paintings of Santa Cruz County landscapes are Festival Orchestra to present 18 contemporary works. on exhibit. Exhibit open until the end of December. Sunday August 5
Plein Air Watercolor Paintings Exhibition
11 a.m.-3 p.m., Ag History Project Center at the Santa Cruz County Fairgrounds oin us every 2nd Saturday on the Farm for free family activities. Each month we select a new theme to highlight hisLucky Steppers Modern torical agriculture with games, activities, and demonstrations Cabrillo Youth Strings/ Square Dance that relate. 6:30 pm, La Selva Beach Suzuki Music Program We often have guest appearClubhouse, 314 Estrella Ave., La new entry-level String Selva Beach, CA 95076 ances from farm animals like Orchestra class 4th- 6th t’s fun and easy to do! llamas, draft horses, sheep, Grade Beginning Strings for Friendship put to music; family goats, chickens, rabbits, and violin, viola and cello will be offered on Fridays, 4pm-5:15pm. friendly. Class takes place every more! You are sure to find Thursday Night at our new home something fun and entertaining Students must provide their own in La Selva Beach! (Take Mar for the whole family. instruments. Monte off of Hwy 1, turns into Check our website and Facebook For more information contact Playa Blvd., turn right on Estrella) page for more details. FREE Nancy Kvam: Cabrillo Youth Strings (831) 479-6101 or (831) For more information, contact Sue Harris or Don Benson at 426-6443. Second Sundays Each Month (831) 726-7053 or e-mail at caller4u@att.net. Downtown Santa Cruz
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307 Church Street Santa Cruz eld in front of the Civic Auditorium in downtown Santa Cruz, the 26 year-old Church Street Fair is a collaboration between the Cabrillo Festival of Contemporary Music and the City of Santa Cruz’ Civic Auditorium. Free activities include the Creativity Tent for Kids and the Cabrillo Festival’s free family concert with Tour of the Orchestra.
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Sunday August 12
Santa Cruz Antique Faire
9 a.m. - 5 p.m., Lincoln Street (between Pacific Avenue and Cedar Street) Santa Cruz he Santa Cruz Antique Fair is celebrating its 15th year in beautiful downtown Santa Cruz. You will find an eclectic blend of antiques and unique items, vintage clothing, collectibles and more!
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Sunday August 19
26th Annual Aloha Outrigger Races and Polynesian Festival
Outrigger Races: 9 a.m. - 12 noon • Polynesian Festival: 11 a.m. – 5 a.m., Santa Cruz Wharf, 21 Municipal Wharf Santa Cruz oin us for the 26th Annual Aloha Outrigger Races and Polynesian Festival on the Santa Cruz Wharf August 19! A fun day to cheer on friends in the Outrigger Races, delight in island-style music and Polynesian dancing
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Saturday August 25 Taco & Tequila Festival
Saturday at 11 a.m., Sunday at 6 p.m., San Lorenzo Park, 137 Dakota Avenue Santa Cruz wo-Day Event! Saturday will showcase top-shelf Tequilas sampling, while you indulge on gourmet tacos! Enjoy Live Music, Margaritas, Craft Beer and Art Vendors in a picturesque park setting. On Sunday Bring the family and enjoy a sunny summer afternoon, sipping on an assortment of Margaritas, eating delicious tacos, all while enjoying a great music lineup! There is no Tequila Sampling on Sunday. n
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Your August Horoscope Times Publishing Group, Inc. Virgo (Aug. 24-Sep. 22)
August starts off on an interesting note as you struggle to forge a new path in uncharted territory. It’s important to be the first, but that comes with its share of burdens. You get the credit, but there’s no one to ask for help! You can’t see what’s wrong with strictly following the rules and striving to be on time later in the month, and if you’re getting results doing things your way, there isn’t much others can say about it. Love is complicated near the end of the month, mainly when you can’t get over jealousy or possessiveness. If this is something you often struggle with, it might be time to figure out why.
Libra (Sep. 23-Oct. 23)
Love is in the air as the month begins. Your appreciation of beauty and gentle nature leaves you willing to let others take control, but compromise is better than complete surrender. Mid-month finds you exhibiting a stubborn mood. You may be pushing too hard when you get resistance from others. You’d love to have things your way, but collaboration is a better idea than ditching a project altogether. You’re enjoying praise for a job well done late in August, but don’t get too comfortable. Smile through a standing ovation, but don’t forget that there’s still more work to be done after the curtain closes and everyone else goes home.
Scorpio (Oct. 24-Nov. 22)
You seem to be struggling as the month begins. You can still reach your goals, but work out the kinks in private before showing them to the world. Mid-August finds you more curious than usual about human behavior. Your explorations might not be what others have come to expect from you, and while you typically like more structure, it’s possible for you to get carried away in the chaos. Later in the month, tension fills the air as a relationship brings out your jealousy. You can’t help the way you feel, but you can control how you express it.
Sagittarius (Nov. 23-Dec. 21)
August opens with you feeling a sense of confidence, bordering on overconfidence. You’ll feel like you can conquer the world, but that very confidence could cause you to fail. But worrying about what-ifs will not help. Give it your best, but be ready to deal with the results. You can’t ignore someone in need mid-month, but when is it enough? Giving too much of yourself can lead to martyrdom, which kind of defeats the purpose of helping in the first place. Strive for balance between giving and taking. You have high hopes for the future late in the month, but don’t focus so much on what’s to come that you miss out on what’s right in front of you.
Capricorn (Dec. 22-Jan. 20)
Your creative juices are flowing early in the month, but failures can be very public. Try things out behind the scenes before you debut something that isn’t quite ready for prime time. But by mid-month, you find yourself turning inward, struggling to finish what you’ve started. There might be setbacks and roadblocks, but getting angry won’t help. Patience is key as you work through problems. Your ego is starting to well up as August comes to a close. Maintaining your professionalism and respect for co-workers is important. The moment you start thinking you’re better than someone else is when the problems begin.
Aquarius (Jan 21-Feb. 18)
You feel the need to do your own thing as the month begins. It’s hard to find balance between following the rules and going your own way. Know what you can safely get away with; protecting yourself from harm should come first. You’re having trouble maintaining your usual easygoing self mid-August. Do you have deadlines or bills weighing on your mind? Take care of responsibilities before agreeing to play or party. Late in the month your intuition is functioning at a high level. Predictions and guesses seem to be coming easy and with uncanny accuracy. This is a great time to try something new because your confidence is high, so you have very few fails during this transit.
Pisces (Feb. 19-Mar. 20)
August starts with a mix of positive and negative energy, especially concerning your self-confidence. Don’t let easy success stop you from putting all your effort into your work. The more you relax, the more likely things will go wrong. You feel a need to be better mid-month. This is a perfect time to dream up ideas to help the planet when the time is right. Later in the month your insecurities start to move to the forefront, making you wonder about people’s true motivations. You’re worth every bit of positive attention you get; don’t ever doubt that.
Aries (March 21-April 20)
You’re interested in what makes people tick as the month begins. You think actions speak louder than words, but now is the time to slow down and listen. Mid-month finds you working even harder for the things you want. You’re persistent and unwilling to give up. When you’re on someone’s side, their chance of succeeding increases a lot. Simmering tensions bubble to the surface late in August, so be very careful about how you proceed. Your actions have serious consequences.
Taurus (April 21-May 21)
Your charm and grace is highlighted early in the month; you won’t have many aggressive encounters without extreme pressure put upon you. Mid-August finds your creativity surrounding romance reaching a high point. You can be impatient sometimes, but this is only the beginning of something wonderful, so there’s no need to rush. Late in the month, your long-term goals need your attention, but respecting others should be part of your process. You will most certainly see the same people on your way up as on your way down.
Gemini (May 22-June 21)
Information is flowing freely early in August, but you may be stuck in some red tape. Old issues come up now as well, so put your effort into solving them before you try to work on anything new. Later in the month you tend to have a broader outlook, so focusing on the smaller details might be difficult. Try not to look so far ahead that you lose sight of what’s important in the moment. You could get recognized for your past efforts as the month comes to a close, but is it too little too late? You’ve probably already moved on and forgotten about this accomplishment. Onward and upward.
Cancer (June 22-July 22)
Your philosophy on issues personal and worldly is on your mind as the month begins. You might be surprised (in a good way, hopefully) to learn how much goes on behind the scenes if you look behind the curtain. Mid-month is a time to be optimistic about your relationships within your community. You get a lot of support through civic programs, and your life takes on new meaning when you contribute to charitable causes that you believe in. Late in August you find yourself exploring self doubt surrounding your romantic relationships. Maybe it’s time to rethink what type of person you’re attracted to.
Leo (July 23-Aug. 23)
Your confidence in your natural abilities can be a two-edged sword as the month begins. Getting yourself in too deep and overstepping boundaries are as likely as a perfect result at this time. You find yourself in a sensible, hands-on mood later in August, benefiting from an atmosphere of practicality surrounding you. Paying special attention to diet issues you may have seems like a good idea as well. Late in the month you are ready to set new goals, but beware roadblocks and obstacles. It may seem like the universe out to get you, but perhaps it’s just time for you to dig in and fight to succeed.
21 / August 2018 / Scotts Valley Times www.tpgonlinedaily.com
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Business Guide
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A Drug’s Journey Through the Human Body
Part One
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ou ever wonder how an antibiotic taken by mouth winds up destroying bacteria in your lung? Or how about when you get a headache. Where does a pain killer travel before it gets to your brain to reduce the pain? How do we know that just one milligram of an antianxiety drug is enough to calm a nervous adult? Or, how does a drug taken orally get out of the body, or does it? All the answers to these questions are found in the complex and amazing journey of a drug through the human body. In pharmacological terms, this journey is known as drug pharmacokinetics. If you get a chance, view the 1966 movie Fantastic Voyage. This film touches upon the multiple factors encountered as a substance travels through the human body. For our purposes, we will concentrate on just four major components of drug pharmacokinetics: absorption, metabolism, distribution, and excretion. How a drug produces its action or effects is separately termed drug pharmacodynamics and is not part of this discussion. For now, let’s focus on the journey of acetaminophen (generic Tylenol), a 500 milligram tablet, when an adult takes this drug by mouth: Absorption. Most drugs taken by mouth travel from the mouth down the pharynx, past the esophagus, to
By Ron Conte, Pharm.D.
the stomach, and finally to the duodenum which is part of the small intestine. This circuit is known as the upper gastrointestinal tract or digestive tract. Food follows the same circuit. There are many factors influencing how acetaminophen is absorbed through the duodenum. Some factors include whether you have a healthy duodenum, or if food or other drugs are present during acetaminophen absorption, and a few other factors. Absorption for differing routes of administration, e.g., rectal, intravenous, transdermal (through the skin), and other routes obviously do not follow the same course for absorption and will be discussed in other articles. Metabolism. As acetaminophen passes through the duodenal membrane it is taken up by the blood system carrying the drug through the liver. It is in the liver that acetaminophen is metabolized (converted by enzymes) to inactive forms of the drug. Actually, less than 25 milligrams of the original 500 milligrams leaves the liver as active acetaminophen. One by-product of acetaminophen (known as NPAQ) is responsible for acetaminophen toxicity, also termed acetaminophen-induced hepatotoxicity. NPAQ can destroy liver cells, sometimes kidney cells as well.
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This is the reason why adult usage of acetaminophen is limited to 4 grams (8 x 500 milligram tablets), or 50 to 75 milligrams per kilogram of a child’s weight per 24 hours. This includes all forms of acetaminophen—injectable, oral tablet or liquid, and suppositories, as well as combination drug products containing acetaminophen--consumed in a 24-hour period. I would recommend an upper limit of 3 grams (6 x 500mg tablets) or 50 milligrams per kilogram of a child’s weight for a 24-hour period. So, if the child weighs 70 pounds that would be 31.8 kilograms. That means a 70 lb. child could take a maximum of 1600 milligrams of acetaminophen in a 24-hour period. To prevent or minimize any liver toxicity, acetaminophen is not taken sooner than every four hours. This gives the liver a chance to recharge especially after repeated doses of the drug. Just think about how many chemicals the liver is being hit with on an hourly basis! For someone with existing liver disease, acetaminophen may not be the best drug for pain relief. For one reason, the diseased liver cannot metabolize acetaminophen at an efficient rate. Even smaller doses of the drug may lead to more liver damage. Those with even mild liver disease and who also drink alcoholic beverages are increasing the risk of developing severe liver disease when acetaminophen is ingested as well. All the by -products of acetaminophen, except for NPAQ, produce no effects in the human body and will exit the body mainly by way of the kidneys. n ••• In the second part of this article, I will discuss acetaminophen’s distribution and excretion (elimination) in the human body.
SCCAS Featured Pet
“Marketing” from page 19 Coffee shops can also direct the aromas of their brews outside in order to intrigue a passerby’s sense of smell — which is one of our most powerful senses. If you’re a clothing store that also sells perfumes or colognes, perhaps a fine misting every 10 minutes outside your location will intrigue those to enter. And on blistering-sunny-hot days, consider outdoor water misters that help refresh those walking by – so that they’re instantly thankful for their refreshing experience, and turn to find out more of what you’re offering inside… With so many new customers every season coming here to enjoy themselves by spending money, be sure you’re able to get
“Sharing Rides” from page 18
Capi: Your ‘Find Your Chi’ Find
W
hen Capi (ID#A204852) first got to the shelter, we had to work for it to get this pup’s tail wagging. But after some dog TLC from our volunteers and staff, Capi has turned into quite the
charmer. On a recent outing to get coffee with a volunteer, he was a social little guy saying hello to everyone who crossed his path. Since he is a Chihuahua mix, if you come by and adopt this cutie by the end of July, adoption fees are half off because of our “Find Your Chi” special. Capi is a 4 year-old neutered male Chihuahua/rat-terrier mix. To adopt your new friend, visit one of the Santa Cruz County Animal Shelter locations, or their website at www.scanimalshelter.org. n ••• Santa Cruz County Animal Shelter has two full-service, open-admission shelters: Santa Cruz Location (Public Entrance): 1001 Rodriguez St., Santa Cruz, 95062 Hours: Daily 10 a.m. – 6 p.m. Wednesdays: 10 a.m. - 7 p.m. Watsonville Location: 580 Airport Blvd, Watsonville, CA 95076 Hours: Monday – Saturday 9 a.m. – 5 p.m. (closed 12-1) Closed on Sunday SCCAS Main line: 831-454-7200. Animal Control: 831-454-7227. After-Hours Emergency: 831-471-1182
This past February, leading transport and ridesharing companies that account for a staggering 77 million passenger trips per day signed on to Shared Mobility Principles for Livable Cities, a coalition committed to prioritizing people over vehicles and reducing emissions in an increasingly congested and polluted urban environment. “Working together,
tourists to visit and buy from your business so they’ll happily be sharing, talking about (and coming back to) for years to come! n ••• Ron Kustek is a business instructor at Cabrillo College teaching Entrepreneurship, Marketing, Advertising, Small Business and General Business Management.
we can have a real impact on congestion, making our cities easier to get around and more enjoyable to live in,” said Joseph Okpaku, Vice President of Public Policy at Lyft. Uber, uber.com; Lyft, lyft.com. n ••• EarthTalk® is produced by Roddy Scheer & Doug Moss for the 501(c)3 nonprofit EarthTalk. To donate, visit www.earthtalk.org. Send questions to: question@earthtalk.org
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