William Greene Fine Jewelry Design: Let It Glow, By Rosie Alexander

BUSINESS PROFILE

william grEEnE FinE JEwElry dEsign: lEt it glow

By Rosie Alexander

The big holiday is just around the corner, full of family, decorations, cheer, and hopefully COVID-free for all. Usually the Greene family, owners of William Greene Fine Jewelry Design, have a special Holiday Open House with champagne and giveaways, to celebrate the season, but to maintain the safety of their team members and community, the event has been canceled.

This year has been difficult to say the least, but the Greenes are hopeful for the holiday season. The owners, Willy and Lily, look forward to seeing familiar faces and making people smile with their jewelry creations.

Despite these unprecedented times with oft-changing COVID rules, William Greene Fine Jewelry Design is growing. After their Scotts Valley location was closed for almost three months after the COVID shutdown in March, the Greenes opened a second location in Los Gatos in July.

They bid on the space and were chosen over a make-your-own candle store, hiring two employees in the process. It was exciting for them to have all the activity of opening a second store in the midst of COVID isolation.

The Los Gatos community and neighbors have been welcoming and the Greene family is happy to have joined the Los Gatos Chamber of Commerce. One of the important Los Gatos team members is Jett, the official “Shop Dogg Extraordinaire.” He is there to greet new customers and welcome them to the new location. The Los Gatos shop is the new showroom and design studio. To see the colorful gemstones and diamond fashion jewelry in their showcases, make an appointment. Another specialty is bridal pieces, to stay with you from your special day onward.

“We are an essential business,” said Willy Greene, 34, a master goldsmith who started in the business at age 20, learning from his father.

The focus in their Scotts Valley location is to continue building their goldsmith shop by investing in casting equipment and bench tools for fabrication, to make your special custom gift for the holiday season.

They believe their customers deserve quality jewelry and an honest buying experience. With their expertise and a creative eye, the Greenes are dedicated to providing customers with everything they need to find their perfect piece.

The Greenes also work in jewelry repair, ready to help you bring your special piece back to its former glory.

“Whether we hand fabricate, carve it

Photo Credit: Jondi Gumz Willy Greene with Jett, the shop dog, and a new piece of jewelry-making equipment he’s very proud of at his Scotts Valley workshop. out of wax, computer design and cast it, we can create the piece of jewelry you’ve always dreamed of,” said Lily Greene.

William Greene Fine Jewelry Design has been helping families make the holidays glow with diamond and gemstone jewelry since 1985.

As second-generation owners, Willy and Lily Greene pride themselves on their family values and are dedicated to serving people in their community. For those affected by the CZU Lightning Complex fire, William Greene Fine Jewelry Design is willing to give a fire-damaged piece a free inspection.

Not all pieces and treasures can be saved, especially as the CZU Complex was especially intense, but many fire-damaged jewelry pieces can be given a second life. Services are available in both the Scotts Valley and Los Gatos locations to gently inspect any pieces that may be able to be re-furnished and made to shine again.

When you visit the new shop in Los Gatos, be sure to snap a picture with Jett the Shop Dogg and see the sparkling pieces of art. Visit your neighborhood jewelers in Scotts Valley and meet the newest members of the team.

Both locations strive to create a safe environment by following county health guidelines, and have implemented procedures to keep you safe. With the beautiful Dutch door in the Scotts Valley location, you can meet them at the front door.

They are currently limiting the number of people inside, so they encourage you to call and make an appointment. Walk-in hours are Tuesday through Friday 10 a.m. to 5 p.m. and Saturday 10 a.m. to 4 p.m. n

Photo Credit: Jondi Gumz Lily Greene greets customers at the Dutch door of the Scotts Valley shop.

••• 245 Mount Hermon Road Scotts Valley, CA 95066 (831)438-1844 ••• www.SantaCruzGold.com ••• 3 N. Santa Cruz Ave. Los Gatos, CA 95030 (408) 354-1338

ANNOUNCEMENTS

CELEBRATE BEETHOVEN’S 250TH ONLINE CONCERT SERIES Distinguished Artists Concert Series presents Beethoven’s 250th, featuring significant works for his favorite instrument — the piano — will take place at 7 p.m. Sunday through Wednesday, Dec. 6-9 online. This four-day festival features performers who are among the Jonathan Biss most esteemed interpreters of his music, including pianists Jonathan Biss, Garrick Ohlsson, Alon Goldstein and Audrey Vardanega with cellist Tanya Tomkins.

The festival will include favorites Tanya Tomkins like the Pathetique Sonata and Les Adieux, as well as the towering Hammerklavier. The opening concert will begin with remarks from the director of the Center for Beethoven Studies at San Jose State University, Dr. Erica Garrick Ohlsson Buurman, and will conclude with a live Q & A session featuring the performers. The schedule is: • Sunday, Dec. 6—Alon Goldstein, piano • Monday, Dec. 7—Tanya Tomkins, cello, and Audrey Vardanega, piano • Tuesday, Dec. 8—Jonathan Biss, piano

Have a virtual or live event you want to promote? Send your information to info@cyber-times.com by Dec. 23

www.greybears.org/dinner-2020/. The new chef, Matt Hereford, will prepare a delicious, healthy dinner plus dessert, with help from his volunteers. See https://www.greybears.org/after-hours-sale/

• Wednesday, Dec. 9—Garrick Ohlsson, piano the most extraorThe price is $3 in advance or $15 the day of the dinary holiday concert. To RSVP, see https://www.groupmuse.com/ lights. events/11193-distinguished-artists-presents-beethoven- COVID guidelines s-250th-celebration are strictly followed; masks are required ONGOING EVENTS at the ticket booth and if you are Ongoing thru Dec. 27 buying holiday treats after the show. HOLIDAY LIGHTS AT THE FAIRGROUNDS Tickets are $15 per vehicle in advance at fairgroundsFridays thru Sundays, 5:30-9 p.m., Santa Cruz County foundation.org or $20 at the gate. Fairgrounds, Watsonville The Agricultural History Project and the Santa Cruz County Fairgrounds Foundation have joined to present DATED EVENTS the first Holiday Sunday December 6 Lights Adventure And Sunday December 13 at the fairgrounds. The event will take place Fridays thru Sundays from now until Dec. 27 except Christmas (Friday). Visitors experience this first-time event from the warmth and safety of their vehicles. Holiday Lights 2020 will feature an extravagant display of holiday cheer and holiday music (compliments of GREY BEARS’ DRIVE-THRU HOLIDAY DINNER PICKUPS Reserve 10-minute Time Slot in advance, 2710 Chanticleer Ave., Santa Cruz and Watsonville Senior Center, 114 E. Fifth St Nonprofit Grey Bears is offering its first drive-through Holiday Dinner at 2710 Chanticleer Ave., Santa Cruz, and the Watsonville Senior Center, 114 E. Fifth St., Watsonville, with requirements for people to sign up in advance at https://www.greybears.org/dinner-2020/ to choose a 10-minute pickup slot. With 400 requests for Chanticleer, that site is fully KDUB 99.9 FM Watsonville) along a half-mile route, booked, and a second day has been added to allow ending with drive-through food booths. everyone to receive their dinners. Pick-up slots are still

Cash prizes will be awarded to community groups with available in Watsonville on Dec. 6 by reserving at https://

Tuesday December 8

FAITH LEADERS TALK ABOUT HOLIDAY STRESS 10-11:30 a.m., Santa Cruz Public Libraries Online Programs The Santa Cruz Public Libraries offers a holiday edition of the Shelter in Faith program series with local faith via Zoom.

Panelists include: Aisha Charves, member & Sunday School teacher, Islamic Center Santa Cruz, Rabbi Eli Cohen, Chadeish Yameinu Jewish Renewal of Santa Cruz, Rev Jay Shinseki, Watsonville Buddhist Temple, and Mother Tracy Wells Miller, Episcopal Church of St. John the Baptist, Aptos. They will talk about practical solutions for navigating the stresses of the holiday season, and there will be a Q&A. To register, visit bit.ly/SCPL-Faith6.

Wednesday December 9

GREY BEARS THRIFT SALE 4-6 p.m., at 2710 Chanticleer Ave., Santa Cruz Grey Bears Thrift Store will host its 6th Annual After Hours Holiday Boutique and 50% Off Sale.

The shop has one-of-a-kind items, holiday decorations, housewares, furniture, TVs, computers, laptops, audio-video gear, art, knick-knacks, clothing and accessories — plus books, books on CD, DVD & VHS movies, audio CDs. See https://www.greybears.org/after-hours-sale/

TIMES PUBLISHING GROUP, INC. 9601 SOQUEL DR. STE. A, APTOS, CA 95003