BUSINESS PROFILE
William Greene Fine Jewelry Design: Let It Glow T
By Rosie Alexander
he big holiday is just around the corner, full of family, decorations, cheer, and hopefully COVID-free for all. Usually the Greene family, owners of William Greene Fine Jewelry Design, have a special Holiday Open House with champagne and giveaways, to celebrate the season, but to maintain the safety of their team members and community, the event has been canceled. This year has been difficult to say the least, but the Greenes are hopeful for the holiday season. The owners, Willy and Lily, look forward to seeing familiar faces and making people smile with their jewelry creations. Despite these unprecedented times with oft-changing COVID rules, William Greene Fine Jewelry Design is growing. After their Scotts Valley location was closed for almost three months after the COVID shutdown in March, the Greenes opened a second location in Los Gatos in July. They bid on the space and were chosen over a make-your-own candle store, hiring two employees in the process. It was exciting for them to have all the activity of opening a second store in the midst of COVID isolation. The Los Gatos community and neighbors have been welcoming and the Greene family is happy to have joined the
Los Gatos Chamber of Commerce. One of the important Los Gatos team members is Jett, the official “Shop Dogg Extraordinaire.” He is there to greet new customers and welcome them to the new location. The Los Gatos shop is the new showroom and design studio. To see the colorful gemstones and diamond fashion jewelry in their showcases, make an appointment. Another specialty is bridal pieces, to stay with you from your special day onward. “We are an essential business,” said Willy Greene, 34, a master goldsmith who started in the business at age 20, learning from his father. The focus in their Scotts Valley location is to continue building their goldsmith shop by investing in casting equipment and bench tools for fabrication, to make your special custom gift for the holiday season. They believe their customers deserve quality jewelry and an honest buying experience. With their expertise and a creative eye, the Greenes are dedicated to providing customers with everything they need to find their perfect piece. The Greenes also work in jewelry repair, ready to help you bring your special piece back to its former glory. “Whether we hand fabricate, carve it
Photo Credit: Jondi Gumz
Willy Greene has everything he needs at his fingertips to create a special piece of jewelry.
Photo Credit: Jondi Gumz
Willy Greene with Jett, the shop dog, and a new piece of jewelry-making equipment he’s very proud of at his Scotts Valley workshop. out of wax, computer design and cast it, we can create the piece of jewelry you’ve always dreamed of,” said Lily Greene. William Greene Fine Jewelry Design has been helping families make the holidays glow with diamond and gemstone jewelry since 1985. As second-generation owners, Willy and Lily Greene pride themselves on their family values and are dedicated to serving people in their community. For those affected by the CZU Lightning Complex fire, William Greene Fine Jewelry Design is willing to give a fire-damaged piece a free inspection. Not all pieces and treasures can be saved, especially as the CZU Complex was especially intense, but many fire-damaged jewelry pieces can be given a second life. Services are available in both the Scotts Valley and Los Gatos locations to gently inspect any pieces that may be able to be re-furnished and made to shine again. When you visit the new shop in Los Gatos, be sure to snap a picture with Jett the Shop Dogg and see the sparkling pieces of art. Visit your neighborhood jewelers in Scotts Valley and meet the newest members of the team. Both locations strive to create a safe environment by following county health guidelines, and have implemented procedures to keep you safe. With the beautiful Dutch door in the Scotts Valley location, you can meet them at the front door. They are currently limiting the number of people inside, so they encourage you to
call and make an appointment. Walk-in hours are Tuesday through Friday 10 a.m. to 5 p.m. and Saturday 10 a.m. to 4 p.m. n
Photo Credit: Jondi Gumz
Lily Greene greets customers at the Dutch door of the Scotts Valley shop. ••• 245 Mount Hermon Road Scotts Valley, CA 95066 (831)438-1844 ••• www.SantaCruzGold.com ••• 3 N. Santa Cruz Ave. Los Gatos, CA 95030 (408) 354-1338
Los Gatos Store Entrance
www.tpgonlinedaily.com Scotts Valley Times / December 2020 / 19
