March 2012
C O M M U N I T Y N E W S T H AT M A K E S A D I F F E R E N C E
Vol 15 No. 3
Serving Scotts Valley, Ben Lomond, Boulder Creek & Felton
2012 TPG Poetry Contest Winners
he Times Publishing Valentines Day Poetry Contest for 2012 was an opportunity to reward local poets (and their sweethearts) from Scotts Valley and North County with the ultimate romantic reward – Dinner for two at the Hilton Hotel’s Café Max. Our readers once again proved just how romantic a place Santa Cruz County truly is! Poems entered in the 2012 TPG Valentines Day Poetry Contest were steamy, passionate, funny, touching, and (of course) romantic. Poets from all over took the time to compose and submit their odes of love expressing love and affection for their special valentines. Once again, our staff had the difficult task of selecting the winner for each of our three newspapers.
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The New Scotts Valley Library built with RDA Funds.
LOSS OF REDEVELOPMENT AGENCIES HAMPERS LOCAL ECONOMY By Noel Smith
cotts Valley was one of five Redevelopment Agencies (RDAs) in the County, which included the cities of Capitola, Santa Cruz, Scotts Valley and Watsonville along with Santa
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Cruz County. The loss of these agencies has resulted in confusion throughout the state on what to do with properties and other assets that had been purchased or were in the process of
being acquired for planned redevelopment projects. The state legislature voted, the Governor signed, and the State Supreme Court upheld the doing away with RDAs in
California on February 1, to be replaced by a “Successor Agency” each with a 7-member board.
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CommunityNews
Cabrillo College Receives $1 Million Donation
Barbara Samper, Former Capitola Resident, Continues Support for Cabrillo College
APTOS — The Cabrillo College Foundation today announces that it has received a $1 million donation from its largest individual donor, Barbara Samper. S4C Scholarships he donation will provide first-year scholarships for students attending Cabrillo College as part of the Santa Cruz County College Commitment (S4C), a historic, countywide partnership comprised of public education institutions including Barbara Samper all K-12 School Districts, Cabrillo College, CSU Monterey Bay, San Jose State University (SJSU) and the University of California Santa Cruz (UCSC), formed with the goal of increasing
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2 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
the college readiness and success of every student in Santa Cruz County. “Thankfully, I am in a position to help with another exciting program at Cabrillo College,” said Barbara Samper, President of the Barbara Samper Foundation. “We’ve seen the nationwide statistics that show one-third of our children do not finish high school. Starting at the fourth grade level, every student in the county will learn about college and know that we focused on providing them a high quality, college education. Cabrillo College will once again show why it is a leader in the county.” Fourth Grade Experience Program nother initiative of the Santa Cruz County College Commitment is the Fourth Grade Experience.
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Table of Contents
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Cover Loss of Redevelopment Agencies Hampers Local Economy By Noel Smith 2012 TPG Poetry Contest Winners
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Community News Cabrillo College Receives $1 Million Donation – Barbara Samper Continues Support for Cabrillo College Of Magnets and Men - By Jan Mennite Scotts Valley Performing Arts Casting Call for 2012 Season – Mother Goose meets Dr. Seuss and Other Strange Encounters & Romeo and Juliet to be presented • Announcing 2012-13 Poet Laureate David Swanger When Seconds Count – Earthquake Early Warning by Seismic Warning Systems of Scotts Valley being installed statewide - By Noel Smith • George Wylie withdraws from race for 5th District Supervisor Valley Churches United 2012 Buck for Hunger Drive • Scotts Valley Resident Wins Capitola Soroptimists’ Ruby Award • West Side Story opens March 2-4 at Louden Nelson Center Cabrillo Stage Holds Open Casting Call for 2012 Season Internet Crime Complaint Center’s (Ic3) Scam Alerts Taylor’s Angels go All Out to Help 4th Annual Prom Dress Drive ‘Under the Boardwalk’ Family Concert on Sunday, March 4 • Gasoline Consumption Down As Prices Soar Positive Parenting Program Seminars this Spring Target to Open Capitola Store in July – 200 local area team members to be hired • Graphic Artists Called to Create 2012 Fair Poster Cabrillo Youth Summer Institute – Summer Camps to Help Middle School Students Discover and Explore Career Paths
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Sports Wrap Stanford Women’s Basketball Finishes Season Undefeated at Home - By Chuck Walker • Scotts Valley Lacrosse Team Kicks Off Season With Early Wins • Valley High Schools Sports Update School Open House How Important Is School Size?
Scotts Valley Chamber News • Pages 15-18 Scotts Valley Relay For Life is coming May 19 – Kick-off Rally Sunday, March 4, 1 – 3 pm • 10 Signs That Your Business is Successful - By Barry J Moltz Small Business Speaker, Consultant, and Author • Calendar of Upcoming Events Scotts Valley Artisans Opens Its Doors in New Location Happy One Year Anniversary to Skov Winery! • Comerica Bank Hosts February Business Networking Mixer Happy Hour Networking Event – March 8 – Hosted by Santa Cruz Pizza Company • March Business Networking Mixer Thursday, March 29 • Welcome Back to Chocolate Visions – A Returning Member In A New Location Business Profile Cheryl Rebottaro, Financial Advisor – Edward Jones: Making Sense of Investing - By Gail Penniman Health & Safety Heart and Artery Damage and High Blood Pressure
Calendar • Arts & Entertainment – Pages 28 & 29
Monthly Horoscope • Page 29 - Your March Horoscope - Annabel Burton, Astrologer©
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Featured Columnists MathBox - By Bert Lundy – Squares in Your Head, General Case The Book Bag - By Robert Francis – Looking for some fascinating non-fiction?… Carbon Monoxide Alarms Now Required - By Mike DeMars Work in Progress - By Camille Smith – GIGO: Garbage In, Garbage Out Earthtalk® - Solyndra Failure Explained Out & About - By Josie Cowden SPCA Featured Pet • Page 31 – It’s a Sister Act!
Scotts Valley Times
VOL. 15 NO. 3
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 3
Scotts Valley Times publisher
Patrice Edwards publisher’s assistant
Lindsay Nelson editor
Noel Smith contributing writers
Noel Smith, Jan Minnite, Gail Penniman, Annabel Burton, Burt Lundy, Robert Francis, Mike DeMars, Camille Smith, Josie Cowden layout
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Times Publishing Group, Inc. 9601 Soquel Drive, Aptos, CA 95003 The Times Publishing Group Inc., publishers of the Aptos Times, a bi-weekly publication, the Capitola Times and Scotts Valley Times, each printed monthly, Coastal Weddings Magazine, printed twice annually and Hospice Magazine, printed once annually, is owned by Patrice Edwards. Entire contents ©2012. All rights reserved. Reproduction in any form is prohibited without the publisher’s written permission. PHONE: (831) 688-7549 FAX: (831) 688-7551 GENERAL E-MAIL: info@cyber-times.com Patrice Edwards: patrice@cyber-times.com Publisher’s Assistant: assistant@cyber-times.com Editor: info@cyber-times.com Opinions / Letters: editorial@cyber-times.com Calendar Listings: www.cyber-times.com Graphics Dept: graphics@cyber-times.com Billing Inquiries: cathe@cyber-times.com Classified Sales: assistant@cyber-times.com Production: production@cyber-times.com
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CoverStory
Of Magnets and Men
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By Jan Mennite
ou might have to look a while to find two people more different, although one study estimates couples with significant opposite traits at about eighty-eight percent. After all our years together, Dominick and I still find ourselves staring at each other in disbelief at times, on discovery of some new “incompatibility”, or an old one expressing itself in a new way. And, yet, like magnets’ opposite poles, we are drawn to each other. We met in Santa Cruz in 1981, got married here in 1982 and have lived here since. Dominick is Italian, born in Calabria, Italy. I was born in San Jose of a native and British blend. Now, our combination of backgrounds might look fine on paper. And it is, generally. Except for the part with conflicting cultural expectations and roles and the ongoing need to clarify and adjust. Mix in a few opposite personality traits, and bake slowly at 98.6° for thirty years. Check for appropriate warmth and consistency, and try to keep at same temp for thirty more years. To super-extrovert Dominick, having any less than several people with him, preferably dozens, hurts worse than a mild caning. The more folks he can pack around him, the better he feels. And me? Bring one or two at time, with some space in between for recharging. When you’re this different and married, what do you do? For starters, understanding each other’s needs helps some but still fails to solve the problem. Basic temperaments are not likely to morph into other ones, and we should not wish them to do so. Nor will the experiences that have shaped and affected us. So, we must decide each day, whether to go our separate ways and individually try to meet our own
“Poetry Winners” from pg 1
The first place winner for the Scotts Valley Times was awarded dinner for two at the Hilton Hotel’s Café Max, for the Capitola Soquel Times, dinner for two at Michael’s on Main, and for the Aptos Times, dinner for two at the. Seascape Resort’s Sanderling’s Restaurant. n ••• 2012 Winners Scotts Valley Times — Jan Mennite Capitola Soquel Times — Paul Vogt Aptos Times — Tricia Contreras
4 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
needs, or consider each other’s needs as important as our own. Another opposite with us is in decision-making. Whether it’s the kind of countertop to install or the best travel route, this area turns sad quickly for us. Just as I get started with my search for reliable information on the subject, he announces a decision. Based on what facts? I wonder. “Shouldn’t we find out more about the options?” I ask. While watching me warm up with a few preliminary findings, his eyes begin to alternate between twitching and wild darting. If I get to the point of organizing pros and cons, and he hasn’t already lost his mind, that clearly is his next move. No, seriously, though, as he just reminded me, he does take more time for this these days. If communication were not difficult enough, given our dissimilarities, we Scotts Valley Times First Place Jan Mennite This poem is for my spouse on our 30th anniversary March 7, 2012 The One
The frosty autumn day we met Your tender look I won’t forget When first you took my heart in hand And whisked it off to wonderland
We were young and love so new Unaware of how time flew Through the years two lives converged And this united one emerged
often drop a stick into the spokes by failing to stop talking long enough to listen, which quickly flips the cart. Getting back up and dusting off gives us a bit of time to think about what happened. When we do make the effort to listen to each other, for meaning and understanding, which of course helps. Despite these and other obstacles to marital harmony, we now see more of the good in our differences. Each of us can supply what the other lacks. In our social lives, for example, with Dominick’s influence, I get out more, and he has learned to benefit from, if not enjoy, more personal space and time for solitude and reflection. How might observers of our marriage benefit from our experiences? By noticing that the reasons some couples give up actually might be some of the best reasons to finish the course. n Sunshine’s warmth or storm or rain Confrontation, joy, or pain A bumpy road, a risky ride Is better traveled side by side
So, draw me near and hold me tight Warming up the coldest night Chase away the wintery chill Let your love my trembling still While we have another day Though time ticks the years away Loving you I’ll always be Glad that you’re the one for me
CoverStory
jobs into our community,” said Lind. The Successor Agency to the RDA is required to make payments and perform other obligations due for Enforceable Obligations of the former RDA, which include: • Bonds • Loans • Payments for employee pension obligations •
Judgments or settlements; and • Legally binding and enforceable agreements or contracts. The new Oversight Board that is replacing the RDA is to have 7 members appointed by and representing the: • County Board of Supervisors (two members) • The City’s Mayor (one) • County Superintendent of Education (one) • Chancellor of California Community Colleges (one) • Largest special district taxing entity (one) and • A former RDA employee appointed by Mayor or Board of Supervisors (one). The membership of the Oversight Board is to be finalized by May 1, 2012. The board will determine whether contracts, agreements or other arrangements between the former RDA and private parties should be terminated or renegotiated with oversight by the State Director of the Department of Finance and subject to disapproval or modification. The concern was that assets and property currently owned by RDAs such as Scotts Valley’s might have to be sold off at a loss in order to meet their obligations but the rules are still being decided at the state level. n
for low-income, middle and high school students from six middle schools and five high schools throughout Santa Cruz County. In middle school, CAP students are each awarded a $2,000 scholarship that they earn upon graduation from high school and enrollment at Cabrillo College. The Cabrillo College Foundation is a nonprofit organization established in 1962 to raise private donations for the support of Cabrillo programs. Private support is used for student scholarships, research and educational programs, faculty and depart-
mental support, facilities, and equipment. Of the 1,400 community colleges in the nation, the Cabrillo College Foundation ranks among the top 2%. Local citizens, college staff, faculty and Cabrillo trustees serve on the 34-member foundation board, representing all geographic areas. Over the last ten years, the foundation has raised over $32 million for college initiatives. Donations for the 201112 academic year were $3.4 million. The foundation has helped to build an endowment of over $16 million. n
“Redevelopment” from pg 1
The city’s plans for the Town Center and its efforts to meet state requirements for affordable house have been affected according to Scotts Valley Mayor Donna Lind. Scotts Valley’s 1.75-acre “propane field” along Mt. Hermon Road may have to be sold and further development of the new library is currently in question. “We have a clear history,” said Lind, “of the city’s intentions when Mayor Donna Lind we purchased the property that it was for the Town Center so I don’t believe we will be forced to sell before the project goes forward with the developer.” “One of the biggest hurdles in the way of seeing the Town Center development take place,” Lind told us, “because of the economy, is finding anchor businesses for the project.” The lack of an RDA has affected the city’s ability to offer incentives to businesses that are interested in moving to Scotts
A drawing based on the Town Center redevelopment plans
Valley, whether into new facilities or into those left vacant by companies such as Seagate or Borland, or to help those businesses already here to expand their operations. “The loss of the RDA has really tied our hands in trying to provide affordable housing, bring more business and more
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Visual & Performing Arts Support n addition to supporting student scholarships, Barbara Samper’s financial support On May 14, Cabrillo College will welcome more than 3,200 fourth grade will support the Visual and Performing Arts students from across Santa Cruz County program as well as the ongoing mainteto its campus, for a half-day of educa- nance of Cabrillo’s Music Recital Hall. In her tional activities and programs specifical- honor, the state of the art performance facility will be named the ly designed to proBarbara Samper Recital vide them with expo“The Santa Cruz County Hall. sure to a college enviCollege Commitment is a “The Cabrillo ronment. In honor of this gift from Barbara groundbreaking initia- College Foundation is Samper, Cabrillo tive that will have a sig- deeply appreciative of this generous gift,” said College will name nificant impact on stu- Melinda Silverstein, this event The dent success rates,” said Executive Director of Samper Fourth Grade Experience. Brian King, President of the Cabrillo College “The Santa Cruz Cabrillo College. “We are Foundation. “Barbara is a remarkable individCounty College incredibly grateful for ual whose passion and Commitment is a Barbara’s gift, which support has already groundbreaking initiative that will have a provides momentum for made life-changing significant impact on the initiative, and lessens affects on Cabrillo’s students.” student success rates,” the financial burden for Low-Income Student said Brian King, our first-year students, Counseling & President of Cabrillo Scholarships College. “We are allowing them to focus ince 2007, Barbara incredibly grateful for on the achievement of Samper has given Barbara’s gift, which their educational goals.” more than $1 million in provides momentum — Brian King support to the Cabrillo for the initiative, and President of Cabrillo College College Foundation’s lessens the financial Cabrillo Advancement burden for our firstyear students, allowing them to focus on Program (CAP), which provides counselthe achievement of their educational ing support and guidance as well as a number of college preparatory activities goals.” “Scholarship” from pg 2
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www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 5
CommunityNews
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Scotts Valley Performing Arts Casting Call for 2012 Season
Mother Goose meets Dr. Seuss and Other Strange Encounters & Romeo and Juliet to be presented
nformational evenings and sign-ups for Scotts Valley Performing Arts Youth Shakespeare program will be offered on Wednesday, March 7 from 5 pm to 6 pm and on Tuesday, March 13, from 7 pm to 8 pm at St. Philips Episcopal Church in Scotts Valley. Parents and young actors interested in performing in this year’s Youth Shakespeare season should plan to attend one of these meetings. The program is for actors from 5 years - 18 years, with a few parts awarded to adults. Interested families can learn about the program, including fees, workshops, instruction, rehearsal requirements, and performances at one of these meetings. The 2012 season will open on July 14 15 with two premier performances of “Mother Goose meets Dr. Seuss and Other Strange Encounters.” On July 20 - 22, the Youth Shakespeare troupe will present Shakespeare’s classic, “Romeo and Juliet.” If you cannot attend a meeting and are interested in the program, you can call Trish Melehan at 831-566-9411 or email youthshakespeare@svpaa.org for more
Last year’s production of The Tempest
information. On March 22, as part of its Education Outreach program, SVPA will present its
Photo credit: Bari Miller Photography
third annual staged reading of “1776:The Drama” performed by a select group of 8th grade students from Scotts Valley Middle
School. The event will take place at 7 pm at the Scotts Valley Community Center. It is free to the public. n
Announcing 2012-13 Poet Laureate David Swanger
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he Cultural Council of Santa Cruz County is thrilled to introduce renowned poet and longtime Santa Cruz County resident David Swanger as its 2012-13 Poet Laureate. During his term, Swanger will act as an advocate for poetry, literature and the arts, and contribute to Santa Cruz County’s poetry and literary legacy. “I am honored to be chosen by the Cultural Council, County Office of Education, County Arts Commission and Poetry Santa Cruz as the second Santa Cruz County Poet Laureate; and it is a privilege to succeed Gary Young in this position,” says Swanger of his appointment. “We have a wonderfully varied, accomplished and vital cohort of poets in Santa Cruz. I look forward to working with my colleagues on a range of endeavors — Santa Cruz’ reading series, publications, commemorations, festivals and other celebrations.” David has received fellowships in poetry from the National Endowment for the Arts and the California Arts Council. He has written a book about poetry, The Poem as Process, and a book about aesthetic education, Essays in Aesthetic Education, as well as four books of poems.
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Wayne’s College of Beauty By David Swanger I know what wages beauty gives –Yeats
We have dropped out of the other schools to enroll here where no one fails; everything is fixed, fluffed, teased into its temporary best at cut-rate prices because we are all novices in the art of making beauty, learning that beauty is not so hard. Beauty is not so hard we learn, because it is not chemicals or varieties of fashion. Our scissors and combs, our libraries of lotions, our bright mirrors assure the timorous or imperious elderly they have come at last to the right place. Wayne’s is not the Heartbreak Hotel, and when they leave beautiful, it is because they are briefly unlonely.
David Swanger
His most recent book of poems, Wayne’s College of Beauty, won the John Ciardi Prize in Poetry. Wayne’s College of Beauty was also a finalist in Fore Word’s Book of the Year Awards. Two of his poems have been read by Garrison Keillor on NPR’s “The Writer’s Almanac.” n •••
We have said, “How are you?”, “How would you like your hair?”, and we have touched them not cruelly, and with more than our hands. When it is over we swivel their chairs so they can see themselves carefully from several angles while we hover silent just above their doubts, a calculation that provides two faces in the mirror, ours smiling at both of us.
CommunityNews
When Seconds Count
Earthquake Early Warning by Seismic Warning Systems of Scotts Valley being installed statewide
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By Noel Smith
uch of the damage and injury caused by earthquakes could be prevented if early warning of a destructive earthquake were available. A company based in Scotts Valley, Seismic Warning Systems (SWS), makes an early warning system, QuakeGuard™ that can give that warning. After more that 15 years of development SWS has installed the nation’s first regional early warning system — the Coachella Valley Regional Earthquake Warning System — equipping more than 120 sites, mostly public schools and first responders, capable of giving a 10- to 60-second warning ahead of a potentially destructive earthquake. According to CEO George Dickson III, this is just the first element of 550 sites statewide that will be installed within the next 18 months. “It’s a partnership that includes schools, fire stations, hotels, hospitals and other first responders paid for through grants and subscriptions,” said Dickson. Also in the works is a partnership with Honeywell to provide a network of early warning systems. The two companies appeared together this fall at the China Public Security Expo in Shenzhen China. Dickson was quoted as saying, “Our technology is earthquake early warning and is the world’s first and leading commercial system designed for this purpose. We are in a collaboration with Honeywell to promote this technology in Asia Pacific and under their good graces at this show.” Dickson continued, “QuakeGuard™ has in the last 10 years it has been deployed throughout California. Our
clients include schools, hospitals, corporations, Lawrence Berkeley National Labs, Cisco and more. We have just partnered up with NASA, the Department of Energy, and (recently) Chevron-Oil is (also) onboard. SWS Corporation plans to sell subscriptions that connect businesses, hotels, schools, government businesses and private ventures to tap into this detection technology.” Why Early Warning? arthquakes are not rare events. On a yearly basis, 70 to 75 damaging earthquakes occur throughout the world. The Federal Emergency Management Agency (FEMA) estimates that losses from a future earthquake in the United States approach $200 billion. According to the Seismic Safety Commission, earthquakes exact a high toll: Human damage: The Loma Prieta (1989) and Northridge (1994) earthquakes caused over 100 deaths while 23,000 people died in the Tohoku (aka Great East Japan) Earthquake in April of 2011. Interruption of service and property damage: The Loma Prieta and Northridge quakes caused more than $46 billion in reported damage and indirect losses. The Tohoku earthquake estimated losses amounted to $235 billion. Since 1987, financial losses in the U.S. due to earthquakes have been estimated by the U.S. Geological Survey (USGS) at a minimum of $18 billion and have resulted in over 140 deaths in California. How does QuakeGuard™ work? uakeGuard™ provides an early warning through advanced, patented Pwave technology. It detects the early signs of an earthquake, and also provides an automated, programmable response through alerts, alarms or automated system controls. As a result, human injury, loss of life and damage to property are significantly reduced. How Much Warning is Possible? o to http://seismicwarning.com/ to find out. An innovative series of maps showing known faults will give the warning time based on your location. QuakeGuard detects the earthquake’s P waves, which are the small shakes people can feel before the real earthquake hits through the more violent and destructive shear waves, or S waves. When these start, there will be no doubt about whether an earthquake is happening or not. S waves are much slower that P waves and arrive seconds to a minute after the P waves. The time varies depending on how far from the
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A QuakeGuard™ device
earthquake’s center the location is. Every two miles or 3.6 kilometers between the epicenter and a QuakeGuard station can be translated into one second. A warning of a few seconds can save many lives. Emergency Services: Fire Stations, Rescue Departments & EMS Services here are more than 2,300 fire stations in the state of California. In the event of an earthquake, each one of these stations has a responsibility to execute a predetermined plan and respond to the crisis. A QuakeGuard™ network can wake up first responders, alert staff through
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audio and visual alerts, turn on or off lights, and turn on radios. Firefighters avoid injury because it only takes 3-4 sec to move away from fire trucks, windows or other dangerous objects and 3-5 sec to suspend hazardous activities. QuakeGuard™ prevents disruption of service and protects assets as well, opening fire station doors to get the equipment out, averting gas leak danger through shutoff valves, and isolating fuel and diesel tanks. n Seismic Warning Systems, Inc. 5619 Scotts Valley Drive Suite 210 Scotts Valley, CA 95066 Telephone: 831-440-1122. Website: http://seismicwarning.com/
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George Wylie withdraws from race for 5th District Supervisor
eorge Wylie, who has been campaigning for election to the position as 5th District Supervisor for the County of Santa Cruz, has decided to withdraw from the race. Wylie stated that he is stepping aside for personal reasons. He was one of several candidates vying to replace outgoing Supervisor Mark Stone, who is running for California State Assembly. “It has been an exceptional experience over the last few months connecting with members of our community and discussing the issues that are important to them,” Wylie said. “However, after careful deliberation I’ve decided to suspend my campaign.” The remaining 5th District candidates include Bill Smallman, Eric Hammer, Susan Weber and Bruce McPherson. n www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 7
CommunityNews
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Valley Churches United 2012 Buck for Hunger Drive
RGENT!! We have just been informed that we have a chance to receive a challenge match grant from Alan Feinstein, a philanthropist. Donations must be dated from March 1 thru April 30 to be eligible. Please help us to take advantage of this opportunity. Our 21st annual “Buck for Hunger” drive is underway. Donations contributed will provide Valley Churches United
Missions with the funds to operate our direct aid assistance programs throughout the year. The Holidays are over, but hunger continues to increase. One out of fine children live in poverty, and you’ll find one child in five in soup kitchen lines. Donations are immediately converted to direct aid assistance in the form of
emergency food, gas vouches, clothing, utility and rent assistance to avoid eviction or foreclosure, job training materials, school supplies, minor emergency dental and disaster relief. Ninety-four percent of all income actually gets to those in need. Donations are solicited only by mail and by collection receptacles in our local
stores, businesses and churches. This mission has grown from $11,000 budget in 1982 to the 2011 budget of $1,072,430.00. Your contributions are carefully distributed to the truly needy without bureaucratic hassles. Our programs operate with by a dedicated 98% volunteer staff. n Warm regards, Annette Marcum, Director & Founder Linda Lovelace, Operations Director
for the Santa Cruz Sentinel where she has been employed since 1992. Throughout her career at the Sentinel, her work has covered a wide range of topics of importance to women and the community at large including award winning articles on
the impact of a voter initiative to change the way immigrant children are taught English, a series on a gasoline additive contaminating local drinking water, a series explaining why children struggle with writing, a story on the resignation of the top woman in the University of California administration, and a report on a Medicare glitch that delayed payments to doctors. A Wisconsin native, she is a Phi Beta Kappa graduate of Ripon College and has founded a college scholarship at her
high school for students pursuing writing careers. Dinner costs $35; reservations must be made by March 7. n ••• Soroptimist, a Latin word meaning Best for Women, is a worldwide service organization for women who work to improve the lives of women and girls in local communities and throughout the world. For more information, visit the SI Capitola website at www.best4women.org or contact SI Capitola at info@best4women.org.
he Pacific Collegiate Charter School proudly presents its spring musical of West Side Story opening the weekend of March 2-4 at Louden Nelson Center in Santa Cruz. An American musical, West Side Story, won 10 Academy Awards out of eleven nominations. From the first notes to the final breath, West Side Story is one of the most memorable musicals and greatest love stories of all time. Inspired by William Shakespeare’s Romeo and Juliet, the play is set in New York City in the mid-1950s and explores the rivalry between the Jets, and the Sharks, two teenage street gangs of different ethnic backgrounds. Arthur Laurents‘ book remains as powerful, poignant and timely as ever. The score, by Leonard Bernstein and Stephen Sondheim, includes such standards as “Something Coming,” “Maria,” “America,” “I Feel Pretty,” and “One Hand One Heart” and is regarded as one of the best scores ever written. Jerome Robbins won a Tony award for his extraordinary choreography, which changed the landscape of dance. The original 1957 Broadway production ran for 732 performances before going on tour. The production was nominated for
five Tony Awards including Best Musical in 1957 but lost out to Music Man. n Performances are set for 7 p.m. Friday and Saturday nights the weekends of March 2-4 and of March 9-11. There will also be a 2 p.m. matinee Sunday, March 4 and 11. Tickets are $8.00 for children and students and $15.00 general admission. To order tickets call PCS at 479-7785. Tickets can also be ordered online by following the link at www.pacificcollegiate.com/seatyourself.biz/ pacificcollegiate. For more information contact Judy Brenis at jbrenis@sbcglobal.net.
Scotts Valley Resident Wins Capitola Soroptimists’ Ruby Award
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oroptimist International of Capitola-by-the-Sea has selected Santa Cruz Sentinel reporter Jondi Gumz, of Scotts Valley, as the 2011 winner of the Ruby Award for women helping women. She will be honored at an awards dinner 7 pm March 13 at Seascape Golf Club in Aptos, and a $500 cash award to her designated organization will be presented. An award winning reporter and writer, Gumz covers business, housing and health care and the city of Capitola
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Jondi Gumz
West Side Story opens at Louden Nelson Center
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CardinalCorner
Stanford Women’s Basketball Finishes Season Undefeated at Home By Chuck Walker
STANFORD, CA — Stanford Women’s Basketball played their final home game of the regular conference (PAC-12) season Wednesday night (Feb 29) and kept their undefeated (at home) record intact with a 76-52 win over Seattle University. The #2 nationally-ranked Women’s team completed their fifth straight undefeated league season, which totals 79 straight home wins, a national record. They also finished the season with 24 straight regular season wins (home and away), just three shy of their own record. The class of 2012 carries with them the distinction of never losing at home. Last Wednesday night’s game against Seattle was won in typical Stanford Women’s Basketball fashion. Double digits everywhere. The leading player, Nnemkadi Ogwumike, finished the night five minutes early with 19 points and 11 rebounds. Nnemkadi’s sophomore sister, Chiney added another 18 points to the
total. Other double digit contributors to the victory were; Joslyn Tinkle — 14 points, Amber Orrange — 10 points, and Bonnie Samuelson with 12 points. The Women’s final regular season game is an away game with UC Berkeley on Sunday, March 4. Stanford’s Men’s Meanwhile, Basketball team’s last home game is on Sunday, March 4 against UC Berkeley. They will be trying to avenge their loss (6959) the last time they met. They lost a nailbiter against Utah (58-57), so the Cardinal men will be hungry for a win. Even with losing season this year, Utah rose to the occasion playing The Cardinal tough on Utah’s home turf. Only one point separated the two teams, at the half and at the final. The lead changed hands 16 times and was tied 10 times. The Cardinal went out to a 21-11 lead with 11:13 left in the first half, but Stanford committed fouls, missed shots and had several turnovers, and were behind by one at the half.
In the second half the shots just weren’t falling. In the end, Utah won when Cardinal high-scorer, Randle Chasson
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SportsWrap
Scotts Valley Lacrosse Team Kicks Off Season With Early Wins
he Scotts Valley Varsity Lacrosse team came away with two early season wins this week. The first game was held away at Christopher High School on Tuesday, February 28, where Scotts Valley defeated Christopher 15-1. On Feb 29, the Scotts Valley Falcon varsity Lacrosse team traveled to Watsonville. The Falcons returned with an experienced squad from last year and stormed out of the gate to a 10-0 lead after the 1st quarter. The potent offense added 8 more goals in the rest of the game making the final score 18-2. Passes and effective off-ball movement created many opportunities. The offensive effort was lead by Spencer Fogelquist with 7 goals and 2 assists, Wesley Koenig added 5 goals and 4 assists while Colin Corbella contributed 3 goals and 3 assists. Bradley McClarnon chipped in 2 goals and one assist and Jake Rehnberg also tallied a goal. The mid fielders hustled for many ground balls and controlled the face offs, giving possession to the offense. The defense was lead by Cole Deblock, Scott Hunter and Pat Marigonda causing many
Photo Credit: Chuck Walker
missed a 3-point attempt with just one second left on the clock. The Stanford Men’s Basketball team is clinging to a winning, in-conference season (9-8) with just one game left against Cal, this Sunday, March 4. n
Photo credits: Michele Deblock
Scotts Valley’s Wesley Koenig (left) goes for the steal against his Christopher High School opponent.
turnovers, collecting several ground balls and consistently clearing the ball to the offense. Goalie Chris Martin had a quiet day making 3 saves. The Falcons are looking forward to their next game against Saratoga this Saturday. n
Valley High School’s Sports Scoreboard Girls Basketball
CCS Quarterfinals Division V Menlo 30 – Scotts Valley 35 Scotts Valley Season Record (18-9) V Scoring: Natalia Ebrahimian 15; Angela Silver 9; Nadene Hart 7; Hanna Finis 3; Autumn Guidice-Murphy 1
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Girls Soccer
CCS Semifinals Division III Menlo-Atherton 1 – Scotts Valley 0
Scotts Valley Season Record (13-4-5) ••• CCS Quarterfinals Division III Scotts Valley 3 – Crystal Springs 0 V Scoring: Jordin Carlson (Sonja Gustafsson) 30th; Emily Payne (Gustafsson) 43rd; Shanan McFall 76th – Goalkeepers: Emily Johnson 77 min; Clair Covert 3 min.
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“Local Sports” > 11
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 9
CommunityNews
Cabrillo Stage Holds Open Casting Call for 2012 Season
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abrillo College’s Professional Musical Theatre Company Welcomes Public to Audition March 3 and 4 - 10 a.m. to 6 p.m. Cabrillo Stage is proud to announce open call auditions for its 2012 Repertory Season. This summer Cabrillo Stage will produce three musicals: A Chorus Line, to be directed and choreographed by Janie Scott, will perform July 13 to August 12; Anything Goes, to be directed and choreo-
10 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
graphed by Kikau Alvaro, will perform July 27 to August 19; and the World Premiere of Joe Ortiz’s musical memoir Escaping Queens, to be directed and choreographed by Greg Fritsch, August 10 - 19. Auditions will take place at the Cabrillo Crocker Theater on Saturday and Sunday, March 3 and 4. You must attend both the vocal and dance audition calls on either day. Vocal call is from 10 a.m. to 2:30 p.m.; Dance call from 3 p.m. – 6 p.m., on
both Saturday and Sunday. AUDITIONS are on a first-come, firstserved basis. Bring sheet music in your key; accompanist will be provided. Thirtytwo bars or 1-minute cutoff time, stylistically appropriate tune. A cappella or taped accompaniment is not acceptable. A dramatic or character monologue no more then 1 minute long may be requested. Dress appropriately for dance auditions. AEA guest artists considered. Cabrillo Stage auditions for the Summer 2012 Repertory Season, Saturday March 3, 10 a.m. – 6 p.m. AND Sunday March 4, 10 a.m. — 6 p.m. Crocker Theater, 6500 Soquel Drive, Aptos. n Information: www.cabrillostage.com or 831-479-6429
CommunityNews
Internet Crime Complaint Center’s (Ic3) Scam Alerts
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his report, based upon information from law enforcement and complaints, details recent cyber crime trends and new twists to previously existing cyber scams. ••• Mystery Shopper/Wire Transfer Scam – A new twist to the online employment scam he scam involves those who responded to online ads or were contacted via email because of their resume being posted on job websites. The scam involves posing as a research company requesting participants to complete a paid survey regarding services provided at wire transfer locations to improve the effectiveness of the company’s money-transfer services. Participants were hired and then mailed a cashier’s check or money order. They received instructions to cash the check/money order at their local bank, keep a portion as payment, and wire the remaining amount via wire transfer to a designated recipient. Victims were then asked to immediately e-mail their employer with the transfer number, amount wired, recipient’s name and address, and the name of the wire transfer location evaluated. Upon sending the information, victims received a questionnaire form regarding their overall wire transfer experience to complete and return. Those who did not promptly follow through with the instructions received threatening e-mails stating if
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“Local Sports” from pg 9
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Wrestling
leven out of the 14 weight class finals featured Scotts Valley or San Lorenzo Valley wrestlers with three from SLV and two from Scotts Valley winning SCCAL championships.
SCCAL Championship match results 106 pounds: Kevin Edington (SV) pinned Jacob Ritz (SC) 113 pounds: Ramon Zacarias (A) pinned Jake Revino (SV) 120 pounds: John Porter (A) def. Josh Burr (SC), 13-10 126 pounds: Grant Margerum (SV) def. Will McTighe (SQ), 3-2 132 pounds: Willy Lamacchia (H) def. Elliot Doran (SLV), 8-1 138 pounds: Michael Kraft (SLV) pinned Jerrad Lalanne (A) 145 pounds: Allen Bjur (A) def. Doug Peyser (SV), 16-10 152 pounds: Bryan Attisto (H) def. Andy Ramirez (SV), 2-1
they did not respond within 24 hours, their information would be forwarded to the FBI and they could face 25 years in jail. Shortly after the transactions, their banks informed victims that the checks were counterfeit and were held responsible for reimbursing their banks. Most victims owed their bank over $2,500. Gaddafi’s Treasure Found By U.S. Military Contractor Scam laiming to be a US military contractor who was performing reconstruction work in Libya, fraudsters sent unsolicited e-mails claiming that several metal boxes were found in cellars of high-rise buildings built and occupied by Muammar Gaddafi. Each box purportedly contained large sums of money, in addition to guns, armor, bullets and drugs. The e-mails requested the recipient’s assistance with transferring the money out of Libya. The fraudsters also told the e-mail recipients that they were expected to receive, secure, and protect the boxes until the overseas assignment elapsed and promised the victims a 30 percent profit. Once communication with the fraudsters begins, they request personal information, including but not limited to bank account details, claiming funds are needed to cover various expenses.
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“Ic3” > 19
160 pounds: Ryan Ganley (A) pinned Baldan Dashiev (SV) 170 pounds: Joe Else (A) pinned Elijah Schoeep (SLV) 182 pounds: Karl Johnson (SLV) pinned Deniz Kapkin (A) 195 pounds: Dakotah Francis (H) def. Frank Ramirez (A) 220 pounds: Ben Landauer (SLV) def. Riggs Powell (A) 285 Pounds: Joe Sullivan (A) pinned Colin Mackenzie (H)
Boys Volleyball
San Lorenzo Valley def. Alisal (25-20, 25-12, 25-16) LV Scoring: Derek Wolfe 11 kills, Eric Lange 6 kills
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Baseball
Scotts Valley 11 – Carimont 2 SV Season Record (1-1) V Scoring: WP Zach Sorei; Joe Gillette 3 for 4, 2 R, 2 SB; Drew Guidish 2 for 3, 2 R, BB; John Varenkamp 1 for 2, 2 BB 3 R; Garrett Johnston 2 for 3, 3B; Ben Braverman 1 for 4 3 RBI. n
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www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 11
CommunityNews
Taylor’s Angels go All Out to Help
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aylor Simpson, a 14-year-old student at Aptos Junior High and a Magic Apple School alumnus, was diagnosed with Good Pasture’s Syndrome last summer.
According to the National Institutes of Health website, “Goodpasture’s syndrome may last only a few weeks or as long as 2 years. Bleeding in the lungs can
12 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
be very serious and even fatal in some cases. But Goodpasture’s syndrome does not usually lead to permanent lung damage. Damage to the kidneys, however, may be long-lasting. If the kidneys fail, dialysis or kidney transplantation may become necessary.” Sadly, the damage done to Taylor’s kidneys is irreparable and she is now on lifesaving dialysis three times per week. Taylor will need to continue on dialysis until she is able to receive a kidney transplant (when is unknown). Taylor still attends Aptos Jr. High as much as she is Taylor celebrating her 14th birthday at Stanford medically able to do. Hospital. While Simpson awaits a transplant, her mother Lori Vargas said, she’s taking Apple School and Apple After School – lots of medications and spending many both of which Taylor attended as a child hours each week in dialysis at Lucile – are asking business owners and comPackard Children’s Hospital in Palo Alto munity members to join us as an Angel including last Dec 15, Taylor’s 14th birth- for Taylor by donating prizes for a raffle. One hundred percent of proceeds will go day. On Sunday, Feb. 26, two groups of towards the many costs associated with children (and their wonderful parents) Taylor’s medical condition. Taylor needs held fundraisers. A lemonade stand and a lot of home care and is on 13 different medications, many with bake sale initiated by Ryanna Florez, Hayley Sadly, the damage very serious side effects. Hannigan, Maddie Hill and done to Taylor ’s She also needs a strict, very specialized diet, and she Emily Mansfield (and their is and her single parent mom incredible moms) on the cor- kidneys ner of Rio Del Mar Blvd. and irreparable and ... (recently laid off from Spanish Bay netted an unbe- will need to con- work) drive approximately lievable $2,225.00 for Taylor! tinue on dialysis 500 miles a week to They sold home made until she is able to Stanford for dialysis. Angels for Taylor Raffle lemonade as well as cookies, receive a kidney presented by students of brownies, and even dog transplant (when Magic Apple School. Tickets bones for pets. Incredibly, are $5.00 each or 5 tickets more than 15 Magic Apple is unknown). for $20; please make checks students also showed up to help, greeting those who stopped by with payable to Taylor Simpson Drawing to be held April 11, 2012 informational flyers and asking for donaWinners need not be present to win 100% tions. Gabrielle Taulbee and Mackenzie of proceeds to help with Taylor’s medical Rastatter also presented a fund-raiser in costs Fantastic prizes include: Travel and front of Surf City Moss Landing (Gabby’s mom’s store) this Sunday. The girls sold Vacation — Pampering & More — sno-cones and gave out flyers and were Restaurants, Markets Bakery and Coffee From: Lo Vargas — Thanks to all of thrilled when Taylor and her mom showed up to support them with hugs you, our family and friends, it feels as and smiles (Taylor was still recovering though a huge weight has been lifted from surgery last Wednesday to have her knowing we have so many wonderful, positive people behind us and there for catheter replaced). The week before, two girls, Alissa us...on those days when we are sitting in Towley and Jasmine Larson, turned a tree the hospital, just the two of us, it is heart house into a café and donated all pro- warming and feels like you all are there ceeds ($166.24) to Taylor. While many of with us, surrounding us with love and Magic Apple’s fifth and sixth graders positivity. n ••• remember Taylor’s attendance at Magic Taylor Simpson and her mom, Lori Apple, most of the younger students, who have been working very hard, had Vargas, need our help. Magic Apple School, never even met Taylor until the fundrais- 2120 Trout Gulch Road Aptos, Calif. 95003 (831) 688-1753 magicappleschool.net er she visited. The staff and students of Magic Questions: magicappleschool @yahoo.com
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CommunityNews
Fourth Annual Prom Dress Drive
he Planning Committee for the 4th Annual Prom Dress Drive are excited to Kick-Off this year’s Drive taking place during the months of February, March, & April 2012. Can you imagine not being able to attend your prom? Sadly, many high school students and their families are feeling the hurt of our tough economy. But the tough economy should be no reason for our students to be denied the time-honored tradition of going to prom. Join us in making memories possible for everyone in our local schools and helping students come together. Your generosity will help promote self-confidence, individual beauty, and inclusion among our youth. In collaboration with local schools and agencies all students will be invited to locations in Watsonville and Santa Cruz for the 2012 Prom Dress Free Shopping Days Please help our local high school students in Santa Cruz and Monterey Counties by donating a gently used prom dress and give a less fortunate student a chance to attend their prom this year. Santa Cruz City Council member Tony Madrigal said, “During these tough eco-
nomic times, I urge everyone to donate their pre-owned prom dress to help a local student in need attend their high school prom.” Pamela Whittington of Classic Cleaners said, “In 2012 people donated over 1,500 dresses plus shoes, jewelry and other accessories and Classic Cleaners was happy to clean them for free.” Prom Dress donations can be dropped off at: Classic Cleaners locations at 609 Soquel Ave & 2220 Soquel Ave in Santa Cruz, and 809 Capitola Ave in Capitola • All Comerica Banking Centers in Santa Cruz County • All Bailey Properties Offices • CSU Monterey Bay Alumni & Visitor Center, 100 Campus Center, Seaside, 831-582-4550 • The UPS Store at 245 Mt Hermon Rd, Suite M, in Scotts Valley • The UPS Store at 1961 Main Street, in Watsonville • Comcast Store at 2440 Fremont Street, Monterey • Comcast Store at 1481 N. Davis Road, Salinas • Comcast Fulfillment office at 106 Whispering Pine Road, Scotts Valley • Beach Flats Community Center, 133 Leibrandt Avenue, Santa Cruz • La Manzana Community Resources, 521 Main St. Suite Y, Watsonville • Live Oak Family Resource Center, 1740 17th Avenue, Santa Cruz
The Free Prom Dress Shopping Days will be: 10 am - 4 pm Sat April 14 in Santa Cruz at Teen Center, 301 Center Street, Santa Cruz, CA 10 am - 4 pm Sat April 28 in Pajaro at Casa de la Cultura, 225 Salinas Road, Pajaro, CA n ••• The Prom Dress Drive 2012 Committee:
Pamela Whittington & Classic Cleaners staff • Santa Cruz City Council members Tony Madrigal, Hilary Bryant • Terri Jimenez, Cheryl Glover, Comerica Bank • Reyna Ruiz, Beach Flats Community Center • Judy Scarabello • Leslie Steiner, Coastal Celebrations! • Jeff Bettencourt & PPD Multimedia Team • Jaymini Karsan, The UPS Store • Deborah Scherer • Noelle White
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 13
PrivateSchoolO OpenHouse
How Important Is School Size?
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hich is better? Big or small? It all depends on what’s a good fit for your child. What’s the Right Size? hen it comes to school size, there is no right size that works for every student. Some students thrive in a smaller environment where they get lots of attention, while others prefer the variety of activities and peer groups available in a larger (usually public) school. Certainly, small and large schools each have their pros and cons. Small Schools, A Growing Trend n the 1960s the general thinking was that larger schools offered more comprehensive instructional programs of greater quality at lower costs than small schools (generally defined as schools of less than 400 to 500 students at the high school level) did. But in recent years, researchers have discovered that the cost savings provided by large schools have had a negative effect on student achievement and graduation rates. As schools get bigger, student achievement declines and larger schools have higher rates of absenteeism, dropouts and discipline problems. In addition, “Dollars and Sense II,” a 2005 study of 25 different small schools across the nation found that, on average, small schools spent 17 percent less per student than comparable schools in their districts while achieving equivalent or better results. As a result, there has been a growing trend toward creating small schools, and
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schools within schools, (particularly in high schools) to better engage students and give them more attention. The federal government has issued more than $94 million a year in experimental grants for small learning communities or “SLCs.” School districts may use these grants to create smaller schools within schools. Since 1999, the Bill and Melinda Gates Foundation has committed more than $1.8 billion to creating 1,500 small high schools around the country, and the Michael and Susan Dell Foundation has committed an additional $32 million to further their efforts, particularly in urban areas.
Georgiana Bruce Kirby Preparatory Phone: 831-423-0658 Address: 425 Encinal Street, Santa Cruz Web Site: www.kirby.org
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How Have Small Schools Fared? he Gates Foundation sponsored a study of 24 small schools in 2005 to look at their effects. The study found that some students talked about their teachers as having higher expectations for them because teachers knew more about the students’ capabilities. The 2005 Gates report found that students in small learning communities increased their English test scores but showed a slight decline in math. In the Newsweek 2007 list of top high schools in the U.S., 22 of the top 100 schools had fewer than 100 students in their graduating class; the number of small high schools on that list (which is based on
the number of students taking college-level tests: Cambridge, International Baccalaureate and Advanced Placement) has dramatically increased over the past 10 years. However, overall research on the effect of school size on student achievement has been limited. Most recently, another Gates Foundation study looked at the first graduates of 14 of New York City’s new small high schools in 2006. The study shows that attendance was high, ninthgrade promotion rates were high and a majority of the students graduated. Colleges accepted a significant number of those graduates and more than half of them were the first in their family to attend college. But other Gates-funded small schools have run into trouble. In Denver, Colorado, the district used $1 million of Gates Foundation money to convert the 1,100student Manual High School into small schools. In the process, electives, advanced placement and foreign language courses as well as popular activities like choir, debate and athletic teams were cut back. Many unhappy students left causing enrollment to plunge as well as graduation rates. Denver eventually closed the small schools. The Gates Foundation has realized that curriculum and instruction may be as important as school size. n ••• For more information go to www.greatschools.org
Monte Vista Christian School Phone: 831-722-8178 Address: 2 School Way, Watsonville, CA 95076 Web Site: www.mvcs.org
Considering independent education for your student in grades 6 through 12? Kirby Prep offers personal attention (average class size 12); comprehensive math, humanities, science and technology curriculum delivered by an accomplished, dedicated and caring faculty; renowned visual and performing arts and wellness programs; competitive/club sports; college counseling services helping Kirby grads attain a record of admission to the finest colleges and universities; in an intimate and inclusive setting. Call 831-423-0658 or visit www.kirby.org.
Our beautiful 100 acre campus provides a safe community for 800+ students, with bus routes to three counties. As an accredited coeducational college-preparatory school for day students (grades 6-8, 9-12) and residents (grades 9-12), we offer student activities, athletics teams, an award-winning arts program, and challenging academic courses. Teachers encourage students to think independently, to strengthen their problemsolving skills, and to live with integrity. We share with them the joyful truth about Jesus Christ through interdenominational study of the Bible.
MCP Middle & High School of Santa Cruz
Chartwell School
Phone: 831-458-9800 Address: 117 Fern Street, Suite 150, Santa Cruz, 95060 Web Site: www.exploremcp.org
MCP Middle & High School of Santa Cruz (formerly Monterey Coast Preparatory) serves unique, gifted & talented students, including those with learning differences (such as dyslexia, dysgraphia, ADHD). Grades 6-12. Personalized education plans for every student's need. Our very small classes (5-8 students), assistive technology, and teacher support (staff to student ratio of 1:3) are a very different approach to education. Attend an Information Night and find out if Monterey Coast Preparatory may be best for your child. Or call 458-9800 to schedule a personal tour.
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Phone: 831-394-3468 Fax: 831-394-7991 Address: 2511 Numa Watson Road, Seaside, CA 93955 Web Site: www.chartwell.org www.newhighschool.org
About 15-20% of all students find that learning to read is very difficult despite normal or better intelligence. Research shows this is because of physically based differences in the ways their brains process visual and auditory information. Founded in 1983, Chartwell provides the specialized education that meets the needs of these students, providing them with the academic skills, confidence, creativity and perseverance necessary to meet the challenges of mainstream education and lifelong learning. Serving grades 1 thru 12. Currently, 40% of students are receiving need-based financial aid.
Scotts Valley Chamber News SCOTTS VALLEY CHAMBER OF COMMERCE | 360 King’s Village Road | Scotts Valley CA 95066 | Phone (831) 438-1010 | Fax (831) 438-6544 | www.ScottsValleyChamber.com
Scotts Valley Relay For Life is coming May 19
Kick-off Rally Sunday, March 4, 1 – 3 pm
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ow here’s a cause that everyone can participate in. The American Cancer Society’s Relay For Life of Scotts Valley is scheduled for May 19 at Skypark. The opening ceremony starts at 10 am with the Survivor Celebration Lap and the Relay continues for 24 hours... symbolizing that cancer never sleeps. Family and business teams consist of 2 to 20 members that commit to having at least one person from their team walking the course the entire 24 hours. You
don’t have to be on a team to attend and support this free event. Throughout the day there will be something for everybody. There will be live music, food, a children’s area, raffles and a silent auction. One of the most memorable parts of the Relay is the Luminaria Ceremony, which takes place soon after the sun sets. A luminaria is a paper bag with a glow stick in it (new this year.) Each one bears the name of someone special that has battled cancer. Every luminaria is custom decorated by family, friends or a caring individual. The Scotts Valley Relay encourages participants to bring cans of food, instead of sand, to hold the luminaria in place around the course. These cans will be donated to Valley Churches United Missions food pantry after the Relay. The luminarias line the course that participants walk and lights the way all night long. The Relay for life is truly
March 8
a life-changing event that pulls a community together to fight cancer. The Relay is not only a fundraiser to support local services and programs, but it is also an opportunity to educate our community about lifestyle choices to prevent cancer and early detection guidelines so cancer can be diagnosed in it’s early stages when it is most curable. There will be a Scotts Valley Relay For Life Rally on Sunday, March 4 at Bruno’s Barbeque from 1 pm to 3 pm. We will be providing live music, raffle, food and a cakewalk! Stop by and show your support. You can sign up your team or join an existing team. Relay for Life is also looking for business sponsors for the event. Stop in and decide what your sponsorship can be. You can also offer to be a volunteer for the Relay, or just drop off some canned food. For more information, contact Jackie Maurer, Scotts Valley Event Chair, at 831-3357109, email her at valleyrelay2011@hotmail.com or visit www.relayforlife.org/scottsvalleyca.
10 Signs That Your Business is Successful
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By Barry J Moltz Small Business Speaker, Consultant, and Author
unning a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop? What is that moment of truth that tells the small-business owner they will be successful? Here are 10 signs that you’ve got something going beyond survival. 1. Your company earns money while you’re on vacation
oing on vacation and earning money at the same time means you have built a company, not just a job. ”I started my firm 10 years ago,” said Paige Arnof-Fenn, of Mavens and Moguls. “For my 40th birthday, my husband and I celebrated by taking a month off. I honestly did Barry Moltz not know if I would have a business to come back to. When I returned,
I realized that my company had not just survived but thrived in my absence.” 2. You show up on the first page of search results he new main streets for the digital age are search engines like Bing, Google and Yahoo. Some business owners feel that when they organically show up on the first page of their favorite search engine, they have made it.
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Get Your Green On This St. Patrick’s Day!
Calendar of Upcoming Events
“10 Signs” > 18
• Happy Hour Networking, 5:30 - 7:00 pm Santa Cruz Pizza Company, 18B Victor Square
March 13 • Scotts Valley Chamber Travelers Depart for Ireland
March 17 • Happy St Patrick’s Day
March 29 • Scotts Valley Chamber Business Networking Mixer, 5:30 - 7:00 pm Stonehouse Bar & Grill at the
Hilton, 6001 La Madrona Dr.
April 12 • Happy Hour Networking, 5:30 - 7:00 pm
April 26 • Scotts Valley Chamber Business Networking Mixer, 5:30 - 7:00 pm
June 1 • Membership BBQ and Bocce Tournament Skypark, 361 King’s Village Rd
August 11 & 12 • Scotts Valley Art & Wine Festival
Call the Chamber Today or visit www.scottsvalleychamber.com www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 15
SCOTTS VALLEY CHAMBER OF COMMERCE | 360 King’s Village Road | Scotts Valley CA 95066 | Phone (831) 438-1010 | Fax (831) 438-6544 | www.ScottsValleyChamber.com
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Scotts Valley Artisans Opens Its Doors in New Location
ur newest Non-profit in town — Scotts Valley Artisans — has expanded and opened its new store in Kings Village Shopping Center in the retail space that was formerly occupied by the Scotts Valley Library, across from
the Cinelux Theater. “The attendance at the Grand Opening Party for our new location on February 4 was exciting, yet overwhelming,” states Dawn Teall, Director of the non-profit. Scotts Valley Artisans (SVA) opened in March of 2011 with 40 participating artists, and grew to over 80 artists by June. “The response from the community and from local Santa Cruz County artists was overwhelmingly positive and supportive right from the beginning,” says Dawn Teall. It became evident to Dawn and her business partner and mother, Pam Nielsen, that there was a critical and unmet need in our County for affordable, permanent display space for local artists, particularly in this challenging economy. Many local galleries and art boutiques have closed their doors in the last few years, and many of those that remain open cater to artists outside of our County, and don’t often have space for new local artists. To address this need, Scotts Valley Artisans secured its 501(c)(3) non-profit status in December of 2011, and in January of 2012, moved into its new 5600 square foot art center. The new space now accommodates over 150 local Santa Cruz County artists, with more joining every week, and includes a large classroom space, which is available for all participating artists to use for a nominal fee. (Insert picture of inside of Store here) As a non-profit, Scotts Valley Artisans mission is to expand the reach and elevate the profile of artists in Santa Cruz County; to increase access to affordable, handmade
Display by Susan Cafarelli and Pat Towery at Brunos Loft.
16 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
art for the community; to foster art education classes, and public events and programs that will bring the community together; and to help solidify Santa Cruz County’s reputation as an art destination center. In a survey published in the November issue of the Atlantic Magazine, Santa Cruz County ranked fifth in the nation of metro areas with the largest concentration of artists per capita (first through fourth were Santa Fe, NM, San Francisco, New York City, and Los Angeles). The first four cities on this list are internationally known as “art destination” centers— art lovers travel to these cities specifically to view and shop for art. Santa Cruz County has a long-standing artistic community and a multitude of art-centered events and organizations. “We aren’t, however, widely known as the “place to buy art,” in spite of the incredible population of talented artists in our community,” says Dawn Teall. A primary focus of Scotts Valley Artisans is to help solidify Santa Cruz County’s reputation as an art destination center. One program designed to help achieve this goal is their new “Art in Public Places” program. To kick-start this effort, Scotts Valley Artisans is looking for local businesses interested in showcasing the
artwork of local Santa Cruz County artists in their public spaces. Restaurants, real estate offices, banks, medical offices, retail stores and many other types of businesses can provide unique opportunities for the community, and for visitors, to see and experience the art of our County. Among the first to support this effort was Rosanna Herrera of Bruno’s BBQ in Scotts Valley, who now features the work of eight local artists on the walls of her second story private dining space. (Insert photo or Art Displayed at restaurant) By regularly showcasing the work of our local artists in every type of public setting, residents and visitors alike can begin to internalize that we truly have an embarrassment of artistic riches in this County, and that message will spread. The goal of Scotts Valley Artisan’s community art programs, in partnership with many other efforts underway by arts organizations in Santa Cruz County, is that one day our ranking as the 5th largest concentration of artists per capita in the U.S. will match our national reputation as a thriving and vibrant art destination center. To find out more about the “Art in Public Places” program, contact Scotts Valley Artisans at 831-439-9094 or info@scottsvalleyartisans.com.
Scotts Valley Chamber News
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Happy One Year Anniversary to Skov Winery!
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t’s hard to believe that just a year ago Annette and David Hunt were opening their doors as Skov Winery! Annette reports that with their new wine label they have now gotten their wines into more than 2-dozen retail and restaurant accounts. “We’ve made a
good name for ourselves and people are really enjoying our wines, Skov label and our company,” says Annette. “We now have over 100 wine club members, we sure do feel loved.” March marks the one year anniversary for Skov Winery, and
Chamber Members and Friends are invited to help them celebrate on March 17th as Skov hosts their annual Irish Cheese and Wine tasting event, Noon to 4:30 pm. Skov Winery is located at 2364 Bean Creek Rd, Scotts Valley.
Comerica Bank Hosts February Business Networking Mixer
hat a great evening of networking we had at Comerica Bank Thursday, February 23, as they hosted the Scotts Valley Chamber of Commerce Business Networking Mixer. We saw a lot of new faces and welcomed new members there for the first time. Martine Jones and his Comerica team treated us to an evening of wine poured by Skov Winery and delicious food prepared by Crown Catering of Scotts Valley Market. Their desserts were deee-licious. Remember, those Comerica Piggy Banks are becoming collector’s items! Thank you Comerica for hosting a great evening for our Chamber Business members.
Food, Wine and Networking • Jondi Gumz talks about our SVHS Art Night March 2nd • Raffle Winner, Bruce McPerson, 5th District Supervisor Candidate • Raffle Winner, Eric Hammer, 5th District Supervisor Candidate • Raffle Time • Our Host, Martine Jones, Comerica SV Branch Manager Photos Courtesy of Jesse Gabriel Photography Studio
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 17
Scotts Valley Chamber News Happy Hour Networking Event – March 8
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Hosted by Santa Cruz Pizza Company from 5:30-7 p.m.
18 B Victor Square Scotts Valley oin with our Chamber Ambassadors for a fun evening of social networking while enjoying Santa Cruz Pizza Happy specials at Very Special Hour Chamber prices! We can watch Networking our San Jose Sharks take on the Dallas Stars on the Big Screen. Enjoy a Great evening of social networking in a relaxed atmosphere, along with some hockey, at Santa Cruz Pizza Company while supporting our local business. “10 Signs” from pg 15
“I knew my business would be successful when I made it to the first page on Google for a bunch of highly searched, highly profitable keywords,” said Bill Elward of Castle Ink. 3. You change a customer’s life ost small business owners seek to make a difference in the world through their businesses. When a customer writes to tell you the difference you have made in their life, it’s one of those moments. “Following the launch of our I-Ease eye drops to help relieve dry eye, a long-term sufferer of the condition called me to express her gratitude for our product,” said Dr. Greg Maguire BioRegenerative Sciences. “[She said it] has changed her life.” 4. Clients find you eople you do not know and were never contacted by you are now buying from your company. “My moment of truth was the first time I got an online sign-up from someone who had used our services…and hadn’t spoken to anyone on our team,” said Shawn, of Stratus Prep. “The idea that someone would make that kind of investment without any prior knowledge of the company convinced me that we were on the right track.”
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in the Scotts Valley Chamber Newsletter
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Thursday, March 29, 5:30 – 7:00 pm Stonehouse Bar and Grill at the Hilton 6001 La Madrona, Scotts Valley arch Business Networking Mixer hosted by the new Stonehouse Bar and Grill located in the lobby level of the Hilton Santa Cruz/Scotts Valley. Join with fellow Scotts Valley Chamber members as we taste delicacies from their new menu and see the beautiful redecorating that has taken place to kick off the new Stonehouse Bar and Grill at the Hilton. Come prepared with plenty of business cards to network with new business members and reacquaint yourself with others. Be sure to bring your raffle items to showcase YOUR business. Don’t miss it! Mark your calendar now! Admission is $5 for Members and $10 for Prospective Chamber Members.
Most small business owners seek to make a difference in the world through their businesses. When a customer writes to tell you the difference you have made in their life, it’s one of those moments.
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5. You know you’re not alone hen you finally realize that many other owners share the same problems as you. “We had 200 women join my meetup for mom entrepreneurs only six months after launch,” said Jill Salzman of The Founding Moms. “I knew in that moment, checking the membership numbers (and hoping for six or eight people in there) that I was really onto something.” 6. Customers refer you he highest compliment is when one of your customers refers another person to your business. “When our first major client’s CEO told me to my face that we were the best driver-retention solution he’d ever seen,” said Tucker Robeson of CDL Helpers. “[He said] he would help me in whatever way he could to get us new customers.” 7. You bounce back hen you go through bad times and you are able to bounce back to success.
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“I knew I could make my business work after hitting rock bottom and then defying the odds and getting my business back in shape,” said Lauren Berger of The Intern Queen. “Today it’s healthier than ever before.” 8. News media takes notice news article helps to get the word out, and it flushes out other “believers” besides you. “I run a handcrafted gemstone-jewelry business, started in late 2002,” said Bonnie, of Calico Juno Designs. “In early 2004, after our jewelry was featured in a national fashion magazine, I received so much business from it. (I made more money, in two months’ time, than in my previous whole year!)” 9. You fire customers hen your business is successful enough, it can let go of customers that are unprofitable for your business. “About three months after we started the company, we were working with a new client who asked for our help with
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To A Returning Member In A New Location Chocolate Visions Lloyd & Lindy Martin
224C Mt Hermon Rd, Scotts Valley (Kings Village Shopping Center) 831-440-9256
www.chocolatevision.com
three different positions,” said Jeffrey Weinstock, of Rhodes & Weinstock. “His first request was for an executive assistant. He called and said ‘I forgot to tell you, when you send me candidates, they all need to be young women.’ I am an attorney, so I spoke with him about why he could not make that request. He apologized. “A few weeks later we were working on finding a COO for his company. He called and said, ‘I forgot to tell you. We are now a religious organization, so when you send me resumes please tell me each candidate’s religion.’ We immediately agreed to fire the client.” 10. You achieve cash-flow positive ive the business the time to succeed and reinvest its profits for future growth. “We launched our business in Jan 2009,” said Mike Scanlin, of Born to Sell. “[It] took 18 months to build the product, which we launched in July 2010. Four months later, we had gained enough clients to be both cash-flow positive and profitable.” ••• Barry J. Moltz has been a featured speaker for Small Business at the Western Association of Chamber Executives Conference.
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Scotts Valley Chamber of Commerce
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066
Advertise
Make plans to join us for our March Business Networking Mixer Welcome Back
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SPECIAL RATES 831.438.1010
18 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
CommunityNews
Santa Cruz County Symphony Presents
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‘Under the Boardwalk’ Family Concert on Sunday, March 4
he Santa Cruz County Symphony presents its 2012 Family Concert, “Under the Boardwalk,” on Sunday, March 4, 2 pm at the Santa Cruz Civic Auditorium. “Here Comes the Circus” is educational concert designed for all ages and is presented in a highly accessible style, using elements of humor, movement, and audience participation. The program explores the different instrumental sections of the orchestra and demonstrates the many thrills that music can make! Joseph Ribeiro, renowned local actor who has performed with Shakespeare Santa Cruz, will narrate the centerpiece of the concert, The Young Person’s Guide to the Orchestra. The Young Person’s Guide to the Orchestra serves as a guide to the orchestra’s various sections and instruments and works, perhaps most importantly, as a great piece of music. An additional highlight of the concert will be a performance of the theme from Pirates of the Caribbean, featuring dancers of the Santa Cruz Ballet Theatre. The auditorium will also be brought to life with the colorful antics of stilt-walkers from the
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Orchard School Circus Troupe towering over the audience. Other works to be performed include Richard Wagner’s, Ride of the Valkyries, John Philip Sousa’s Semper Fidelis March, and The Torreadors from Carmen Suite No. 1 by Georges Bizet, featuring guest conductor, Nathaniel Berman. Immediately following both concerts, audiences will be invited to “Meet the Instruments” with members of the Santa Cruz County Symphony. This educational activity provides young people the opportunity to meet musicians close-up and to play instruments of the orchestra. The Family Concert is part of the Symphony’s Youth and Family Program, which includes in-classroom classical music presentations to 4,000 local 4th and 5th graders, and free Youth Concerts for students and their teachers. “Under the Boardwalk” will be a funfilled activity for the whole family to enjoy. n ••• Tickets: Civic Box office, 831-420-5260 or online at www.santacruztickets.com Ticket prices are $12/adults and $10/students.
Gasoline Consumption Down As Prices Soar
alifornians are feeling the pinch at the pump as gasoline prices jumped 20 percent in November prompting consumer consumption to dip 2.6 percent, according to a report released today. Diesel fuel prices also increased 28 percent to $4.25 as consumption fell 5.3 percent in November. Generally, diesel use follows economic activity and is closely related to construction and transportation of goods. “Many Californians are struggling with high prices and taking steps to reduce their gasoline consumption,” said Betty T. Yee, First District Member of the State Board of Equalization (BOE). “Measures to support Californians conserving, such as more fuelefficient vehicles and transportation alternatives, are increasingly important ways to save on gas costs.” For nine months in a row – from March through November 2011 – Californians have cut down on the amount of gasoline they buy in the state. Contributing to this downward trend are likely high gasoline prices, driving more fuel-efficient vehicles, taking alternative forms of transportation, as well as the slow economic recovery. Californians used 1.169 billion gallons of gasoline in November 2011, a year-overyear decline of 2.6 percent. The average price
for gasoline rose 64 cents to $3.85 per gallon, a 20 percent increase compared to the average price of $3.21 the previous year in California. Nationally, the average price for gasoline increased 53 cents to $3.44, an 18 percent increase over the $2.91 average price the year before. Diesel fuel consumption in November 2011 totaled 196 million gallons, a decline of 5.3 percent compared to the same period the previous year when 207 million gallons of diesel were consumed. The average price for diesel rose 94 cents to $4.25 per gallon, a 28 percent increase compared to $3.31 per gallon the year before. Nationally, the average price for diesel jumped 82 cents to $3.96 per gallon, which is a 26 percent increase over November 2010’s average price of $3.14 per gallon. n Fuel Statistics and Reports www.boe.ca.gov/sptaxprog/spftrpts.htm
Photo Credit: Lloyd Van Zantes
Maestro John Larry Granger
Discounts are available to groups of ten or more. Please call the Symphony office at 4620553 for more information on group sales. YOUTH & FAMILY PROGRAM SPONSORS: Monterey Peninsula
Foundation; Santa Cruz County Office of Education; Macy’s; Toyota of Santa Cruz / Santa Cruz Beach Boardwalk; James & Catharine Gill; Jack & Barbara Ritchey; Russ & Mary Ann Hobbs; Upjohn California Fund
“Ic3” from pg 11
The caller then demands payment via debit/credit card or instructs victims to obtain a prepaid card to cover the payment. The high-pressure collection tactics used by the fraudsters have also escalated. In one occurrence, a person posing as a process server actually made a personal appearance at the victim’s place of employment. In another instance, a fake process server came to victim’s home. In both cases, after claiming to be serving the victim with a court summons, the fake process server said the victim could avoid going to court if the victim provided a debit card number for repayment of the loan. If you are contacted by someone who is trying to collect a debt that you do not owe, you should: • Contact your local law enforcement agencies if you feel you are in immediate danger; • Contact your bank(s) and credit card companies; • Contact the three major credit bureaus and request an alert be put on your file; If you have received a legitimate loan and want to verify that you do not have any outstanding obligation, contact the loan company directly; Then, file a complaint at www.IC3.gov n
Be wary of any unsolicited e-mail, especially those requesting personal information or soliciting the submission of money for any reason. Unsolicited emails should not be opened, as they often contain viruses or other malicious software. Telephone Collection of Delinquent Payday Loan Scam he payday loan scam involves a caller who claims the victim is delinquent on a payday loan and must make payment to avoid legal consequences. Callers pose as representatives of the FBI, Federal Legislative Department, various law firms, or other legitimate-sounding agencies, and claim to be collecting debts for companies such as United Cash Advance, U.S. Cash Advance, U.S. Cash Net, or other Internet check-cashing services. The fraudsters relentlessly call the victim’s home, cell phone and place of employment in attempts to obtain payment. The callers refuse to provide information regarding the alleged payday loan, provide any documentation and become abusive when questioned. In a variation of this scam, the caller tells the victim there are outstanding warrants for their arrest for non-payment and for hacking into a named business with the intent of obtaining customer information.
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www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 19
BusinessProfile
Edward Jones: Making Sense of Investing
CHERYL REBOTTARO, FINANCIAL ADVISOR
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By Gail Penniman
eing an individual financial advisor started out as Cheryl Rebottaro’s adventure into a new career and quickly became the work she is called to do. After twenty years in the food industry and the day-to-day managing of business entities, she trained at Morgan Stanley, studied and received her securities and insurance certificates and state license and began to guide her clients toward custommade investment and insurance decisions. After many years she made the switch to Edward Jones, mainly because of the focus building relationships with individual investors in the communities where they live, not majoring on big corporate clients with enormous portfolios. The Scotts Valley community means everything to Cheryl, being the place she lives and works, where her children have grown up, where she shops for products and services. She is active in local affairs and believes that the only way to continue the reputation for excellence that she has worked hard to achieve is by ongoing diligence, integrity, commitment and followthrough.
Single Women CAN AND SHOULD Take Charge of Their Finances s a single mother for several years, Cheryl became aware of how little she knew about managing finances with longterm goals in mind, but once she launched herself as a financial advisor, she had a passion to help other single mothers to examine their finances with her careful guidance, create a livable budget and implement a steady investment plan with monthly contributions that grow over time. Holding women’s seminars (really, only women could attend) she had a safe place for women to learn, ask questions and realize that with a bit of guidance ANYONE can set aside money every month toward short or long-term goals. Cheryl’s experience has produced in her the “can do” approach to helping single women or anybody, for that matter, who is living pay check to pay check to see there is a way to break out of the rut and reach toward a better tomorrow. If you have ever asked, “Where do I start?” or “Isn’t it too late to start?” or “I
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20 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
only have this many dollars to spare, isn’t that too little?” these are all questions Cheryl has answered. Where Do You Want to Be? heryl is not an intimidating economics professor type. In fact, she has the approachability and personal warmth that make you want to be her friend. When new clients first call, they have a no-commitment evaluation of their entire financial pictures. Before you can deal with where you want to be in the future, Cheryl starts you with step number one: where are you today? By sharing information including a list of monthly expenses, retirement plan statements, tax returns, bank and other financial statements Cheryl creates an overview of your current situation. The next step asks where you would like to be headed, related to a specific goal or goals such as saving for retirement, funding a college education for your child, saving for a down payment or buying a vacation home and what kind of insurance you might need to protect your assets. With the current state of your finances
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Cheryl Rebottaro and future goals examined together, Cheryl helps you to create and implement financial strategies that will take into consideration your comfort with different levels of risk. The Edward Jones investment philosophy centers on buying diversified, quality investments and holding them for the long term. By investing on a regular basis and systematically, the individual will make purchases without respect to highs or lows, “dollar cost averaging” which takes into account that fluctuations occur but long-term growth is the goal. Cheryl talks about customizing investments for each individual situation. “By blending the different investments, the end result is going to be different for each person I deal with; the highs are not as high and the lows are not as low; we have a more efficient outcome”, Cheryl states about the Edward Jones approach that works so well for her clients. Lastly, by meeting regularly with her clients, Cheryl can understand if changes in circumstances and goals may require a change in strategy so that she can make appropriate recommendations that address your evolving needs. It is never too soon and never too late to meet with a financial advisor and the one you want to call is Cheryl Rebottaro: focused, committed, passionate about seeing you meet your goals. n ••• Cheryl Rebottaro, Edward Jones, 211 Mt. Hermon Rd. Ste F, Scotts Valley, CA 95066. 831-461-9311
CommunityNews
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Positive Parenting Program Seminars this Spring
y daughter is a confident child…but it hasn’t always been that way. She would get easily frustrated when she couldn’t accomplish a task and give up right away. I would then get frustrated with her for not trying hard enough and we would both walk away upset and disappointed. Then I learned a few simple tips from Triple P that helped me encourage and support her. Now she engages in new activities without prompting and we both walk away proud.” Triple P Parent If you are a parent, you know that parenting can be very challenging. It is often easy to get caught up in the everyday chores and tasks, forgetting about the important role we play in raising confident and resilient children. At every stage of a child’s life, parents can encourage and teach their children skills that allow them to have healthy self-esteems and the confidence to reach their full potential. The Positive Parenting Program (Triple P) acknowledges the joy and the difficulty of parenting and recognizes that many small changes can make big differences in families. There is no one right way to be a parent, but Triple P offers information, support and practical answers to everyday parenting concerns. Triple P offers 30 years of evidence based parent education and support to families all over the world. In Santa Cruz County, parents can expect a range of high quality parenting services that are easy to access through a central phone number and website. Options include: seminars for par-
ents of children 0-12; workshops; groups and individual consultations. This spring, free Spanish and English seminars are being offered to local parents. These seminars cover key strategies to build positive parent-child relationships and promote children’s development. These 2-hour seminars are geared towards any parents with children between the ages of 0-12. The seminars occur in a series of three, but parents can choose which ones and in which order to attend. Seminars include: The Power of Positive Parenting in which parents will learn how to improve their relationship with their children.
Raising Confident, Competent Children in which parents will learn about the social and emotional skills that children need in order to thrive at home, in school and throughout life. Raising Resilient Children in which parents will learn strategies to teach children healthy ways to deal with their emotions. After seminars, parents have expressed that some of the strategies are so simple and effective and that they wish they had tried it earlier. One of these strategies is providing your child with descriptive praise when she has done something on her own. For example, when she finishes her homework without
needing a prompt, saying: “nice job for starting your homework all on your own. I’m very proud of you for that.” Another one is remembering to tell your child what she did well before pointing out what she can do better. After only 2 years of implementation, Triple P in Santa Cruz County is showing encouraging results and successes. Parents are showing improved confidence and improved parenting styles; child behavior is improving; and parents are finding more joy and support in their parenting responsibilities. Triple P Practitioner Urmila SchmitCohen commented, “Parenting is the hardest job we have and when you really find something that makes it easier, it’s a relief for parents.” (Santa Cruz County Health Services Agency Triple P Practitioner) Becoming a strong confident child and then adult doesn’t happen overnight. But with the right support and direction from parents, children will become confident and competent. These small changes can make big differences! Every parent can benefit from the advice and information available at www.first5scc.org and at free Triple P seminars, workshops and groups available throughout Santa Cruz County. n ••• If you are interested in learning more about the Positive Parenting Program (Triple P) and services available, contact First 5 Santa Cruz County: visit www.first5scc.org or contact Stephanie Bluford at sbluford@first5scc.org (831) 465-2217.
Squares in Your Head, General Case FeaturedColumnist
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n the first column, I showed how you could square any 2-digit multiple of 5 in your head. For example, 35 X 35 can be found by multiplying 3 x 4 to get 12, the left 2 digits of the answer. The right two digits are 25, so 35 x 35 = 1225. In the second column, I showed how you could use this to get the numbers above and below easily. For example, 31x31 can be found by taking 30x30, which is 900, and adding 60+1 to get 961. Similarly, 29x29 can be found by taking 30x30 to get 900, subtracting 60, then adding 1 to get 841. Both of these tricks are special cases; one for numbers divisible by 5, another for numbers just above or below an easy to compute number. In this column I’ll show a general technique that can be used for any whole number, even numbers bigger than 100.
Let’s suppose you wanted to square 23, that is, 23 x 23. The idea, as I said before, is to change a hard problem into an easier one. So do this: subtract 3 from one 23 to get 20. Then add 3 to the other 23 to get 26. Now instead of 23 x 23, we have 20 x 26, which is much easier. Just double 26 to get 52, add a 0 to make 520. (Not through yet). Finally, because we went up and down by 3,we must add 3 x 3 = 9 to 520, giving 529, which is the answer. This method is based on the fact that A x A = (A + B)(A - B) + (B x B). If we want to square A, we can add and subtract B to/from it to get an easier problem, then add B x B. In the example, A = 23, and B = 3. Let’s do a more interesting example. Suppose you want to square 97, and you don’t have pencil, paper or calculator. No problem, it’s easy. Add 3 to 97 to get 100,
subtract 3 to get 94, multiply 94 by 100 (just add 2 0’s) to get 9400. Now finish by adding 9, which is 3 x 3, and the answer is 9409. As you practice, you’ll gradually memorize the squares up to about 20 or 25, and this will help you do larger problems. For example, let’s square 87 mentally. No problem. I know that 13x13 is 169. So I add and subtract 13 from 87 to get 100 and 74, multiply those to get 7400, then add 169 to get 7569: 87x87 = 7569. This will also work on three digit numbers. Suppose I want to square 108. Drop 8 to 100, add 8 to get 116. Multiply these to get 11,600. Finally add 8x8 = 64, and you’ve got it: 108x108 = 11, 864. Once you become good at squaring your two digit numbers, this skill can be used to make multiplying other numbers easy. For example, 17x19 is very easy. They
are two apart. Just square the number between them (18) and subtract 1: 17x19 = 18x18 - 1 = 323. In the next column I’ll show you how to use the squares and other tricks making it easier to do calculations in your head. n Bert Lundy is the Director of Learn for Excellence tutoring center, 1929 Main St., Watsonville. 831-761-8900.
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 21
FeaturedColumnist The Book Bag by Robert Francis
The Book Bag by Robert Francis
Burt Rutan’s Race to Space: The Magician of Mojave and His Flying Innovations
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By Dan Linehan Zenith Press. $30 (Rating-Very Good) onterey writer Dan Linehan has followed up his first book, “Space Ship One: An Illustrated History” with this second nicely illustrated volume on aerospace pioneer Burt Rutan. Besides a look into Rutan’s life, the book focuses on the groundbreaking, innovative designs and aircraft that Rutan created over the years. Over 44 manned vehicles have been created by the two companies Rutan created. Rutan Aircraft Factory (RAF) and Scaled Composites have both been in the forefront in the race to create aircraft that would take civilians farther out into deep space. The Smithsonian Air and Space Museum now houses some of these remarkable aircraft, including SpaceShipOne that won the $10 million Ansari X Prize for private spaceflight, the Voyager, Virgin Atlantic Global Flyer and the VeriEse. Over 200 color and black and white photos accompany Linehan’s informative text and make this a book that anyone interested in space flight, aviation or aeronautical design will want to own.
The Archive Series: Layout & Background
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From the Walt Disney Animation Studios Disney Editions. $50 (Rating-Excellent) here is virtually no text in this oversized volume, but the full-page illustrations speak volumes. From the simplest Disney ink washes and the lush paintings for past classic films to the computer renderings of more recent films, this collection of art highlights the amazing talent and range of the layout artists who have worked at the Walt Disney Animation Studios. Over twenty of these talented individuals’ work is showcased on these pages. The artwork, much of which has never been published before, provides a chance to see the work that influenced such Disney classics as “Cinderella,” “Bambi,” “Fantasia,” “The Lion King” and “ Snow White.”
Looking for some fascinating non-fiction? ...
Granted, this is a rather expensive book, but once you begin paging through it, it becomes very apparent that this was a costly book to produce and this one-of-akind artwork is not going to be readily available except in this volume. Therefore, it really is a bargain and worth the price!
Images of America: Soquel
By the Soquel Pioneer Historical Association Arcadia Publishing. $21.99 (Rating-Very Good) ivided into ten chapters, this pictorial history charts the history of Soquel from the early 1800s to the 1960s. You’ll learn about early settlers, the logging, fishing, orchard and agricultural industries that provided jobs in the early years and the way the residents of Soquel created a sense of community. The section on “Disasters, Floods, Fires and Quakes” will also be of interest as well as the chapter that shows how folks spent their leisure time. Over 120 pages of vintage, black and white photos with short paragraphs explaining the significance of each one make this a volume that those interested in Soquel’s past will want to own. If you have roots in the area that go back a couple of generations, you might be pleasantly surprised to find some of your family members appear in this book as well.
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MARSOC: U.S. Marine Corps Special Operations Command
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By Fred Pushies Zenith Press. $24.99 (Rating-Good) he U.S. Marine Corps has been involved in special operations dating back to World War II and the Korean War. But after the Desert One hostage rescue mission badly misfired, the U.S. Special Operations Command (USSOCOM) was created in 1987. The new command would handle special operations on land, sea, and air with Army, Navy and Air Force personnel.
22 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
Rather than join in, the Marine Corps felt it needed to maintain its top warriors in its conventional forces. Thus, MARSOC was formed and in the aftermath of 9/11, when the need for special operations units became more pronounced, MARSOC became part of USSOCOM. Originally part of Force Recon, the highly skilled, combat hardened soldiers joined other sec ops professionals in the war on al-Qaeda and the Taliban in the global war on terrorism. This pictorial history looks at the origins, training, special equipment, weapons, and the missions of this highly trained and lethal group of Leathernecks. With 100 photos, the paperback offers an up-close and personal look at the country’s newest special operations force. Sometimes the subject of military and adventure authors who create fictional scenarios and missions for a force like this, what you’ll find on these pages is anything but fiction. These men and women are the real deal and not the figments of someone’s overactive imagination!
Malcolm Gladwell Collected
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By Malcolm Gladwell Little, Brown. $80 (Rating-Excellent) his nicely designed box set contains three of Malcolm Gladwell’s best sellers – “The Tipping Point,” “Blink” and “Outliers.” The Canadian journalist, who now lives in New York City, brings together research in sociology and psychology as he attempts to explain some of the phenomenon that we encounter in everyday life. In “The Tipping Point” Gladwell addresses how things reach “critical mass” that result in changes in how we live or perceive the world around us. For example, he looks at something as mundane as Hush Puppies and how they became a huge fashion statement. “Blink” investigates how the subconscious and past experiences help explain events and can lead to making quick decisions and snap judgments in our lives. Finally,” Outliers” focuses on how success and personality formation are a product of
environment, personal drive and motivation. These works are all highly readable as well as entertaining. Although some critics dismiss them because they are not “scientific enough” and too general in nature, the fact is that these books were so popular because they did “simplify” and were more journalistic in nature. Yes, Gladwell does use a lot of anecdotal material and a conversational tone and that is precisely why so many people enjoyed reading these works. If you missed reading these three best sellers, here’s the perfect opportunity to get the trio in an attractive package that you can enjoy and revisit for years to come.
The Fox Effect: How Roger Ailes Turned a Network Into a Propaganda Machine
By David Brock, Ari Rabin-Havit and Media Matters for America Anchor Books. $15 (Rating-Good) iven the subject matter, this is a paperback you’ll either love or hate! It is no secret that Fox News and its commentators lean to the conservative right. If Fox is one side of the coin, then Media Matter is the flip side, so obviously there is going to be a major divergence of opinions here. The authors set their sights on Roger Ailes, Fox News President, and demonstrate how he has transformed the network into a full-throated partisan advocate for the Republican Party. Of course, this discussion also pulls in Fox contributors and commentators who range from Sarah Palin, Sean Hannity, Greta Van Susteren, Dick Morris and Glenn Beck to Bill O’Reilly and Bill Hemmer. No matter what one’s political leanings, in an election year a book like this will generate some buzz. If you are Republican, this book will probably make your blood pressure skyrocket. If you are Democrat, no doubt you’ll be nodding your head in agreement over what you are reading. And, if you are an independent, this will confirm your decision to not commit to either party! n
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CommunityNews
Target to Open Capitola Mall Store in July
Two hundred local area team members to be hired
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arget plans to open a new store in Capitola in July 2012. The store will be one of the 20 stores the company plans to open in 2012, including the first five CityTarget locations. The new store, located at Capitola Mall, will offer guests the everyday essentials and exclusive brands they have come to expect from Target. In addition, it will include a selection of fresh produce, fresh packaged meat and pre-packaged baked goods to further enhance guests’ experience. The store will be approximately 135,000 square feet and employ approximately 200 team members. “Target is pleased to open its first store in Capitola, making it the second in Santa
Cruz County,” said Cary Strouse, Target’s senior vice president of stores in the Western region. “California continues to be a great market for Target. We are committed to being a good neighbor and developing long-lasting relationships with guests and the Capitola community.” Target will host job fairs approximately two months prior to the new store opening, at which prospective candidates may apply and interview for open team member positions. Candidates may also apply online at Target.com/careers or at in-store kiosks located at all Target stores approximately three months prior to the new store opening. Target creates strong partnerships with local organizations in all of the communities where the company does business through Target’s community giving programs. This store will start a local grant program, contribute to the United Way and donate food to a Feeding America member, or approved agency. Target also encourages team members to volunteer their time to serve the needs of their community. Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. Since 1946, Target has given 5 percent of its income through community grants and
programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/
hereforgood.
••• For more information, Target.com/pressroom.
visit
The secret to our wedding’s success was coastalwedding.com
Graphic Artists Called to Create 2012 Fair Poster
WATSONVILLE The contest page on the Santa Cruz County Fair website is open and ready to accept graphic artwork entries from high school and college students. The students are being given the opportunity of turning this year ’s theme “Come See the Berry Best” into a piece of original art. The winning artwork will be used to promote the 2012 Santa Cruz County Fair. Unlike previous years where artists were called upon to create original art, this year images of luscious local berries and the wording for the poster are being supplied. Student graphic artists are invited to work their magic to turn these elements into the finished poster art.
Examples of previous posters, entry rules, and the on line submission system can be found at www.santacruz countyfair.com The winning artist will be awarded $100 and passes to the 2012 Fair. Deadline to enter artwork is Thursday, March 15, 2012. Questions on the entry process may be directed to Fair marketing director Steve Stagnaro via email to info@santacruz countyfair.com or by calling the fair office at 831-724-5671. n ••• The Santa Cruz County Fair celebrates the rich agricultural history of our community and people, and invests heavily in bringing this heritage to our youth. The 2012 Fair will be held September 11-16, 2012 at the Fairgrounds located on Highway 152 just east
coastalwedding.com
articles • sights & services directory • tips & advice your one stop source for wedding information on the central coast www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 23
FeaturedColumnist
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Carbon Monoxide Alarms Now Required By Mike DeMars — Public Information Officer Central Fire Protection District
have received many inquires lately from homeowners in regards to Carbon Monoxide alarms. In this article, I will answer some of the more frequently asked questions. In 2011, the state of California enacted senate bill 183. This bill enacted the Carbon Monoxide Poisoning Prevention Act. SB 183 requires that carbon monoxide alarms be installed in all single and multifamily dwellings. More specifically, carbon monoxide alarms will be required in a home that has fuel burning appliances, a fireplace, a woodstove or an attached garage. All new and existing homes should have had carbon monoxide alarms installed by the end of 2011. All multifamily homes are required to have them installed by 2013. First, what is carbon monoxide? Carbon Monoxide is a colorless, odorless, tasteless gas. It is slightly heavier than air and produced by the incomplete burning of many fuels including wood, charcoal, kerosene, natural gas and propane. Appliances and equipment powered by internal combustion engines such as motor
vehicles, lawn mowers and portable generators also produce monoxide carbon gas. It is common in small amounts in the air that we breathe. What are the adverse effects of carbon monoxide? When inhaled, carbon monoxide gas bonds with hemoglobin in the blood stream more readily than oxygen. Breathing this gas can cause headaches, fatigue, nausea, dizziness and shortness of breath. Long time exposure can cause flu like symptoms. High levels of carbon monoxide in the body can produce vomiting, confusion, loss of muscular control, loss of consciousness and eventually death if not treated. According to The Center for Disease Control, an average of 500 people die from carbon monoxide poisoning each year. It is the leading cause of accidental poisoning in the USA. How can you prevent carbon monoxide poisoning? Operate fuel burning vehicles and equipment in well-ventilated
24 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
areas. Do not operate barbeque grills or burn charcoal indoors. Keep fuel burning appliance such as water heaters and furnaces in good working order and maintained as per the manufacturer’s instructions. Clean fireplace and stove chimneys at least once a year. Burn only clean, unpainted and untreated wood in your stove or fireplace. Never leave a vehicle running for long periods in an attached garage. Install carbon monoxide alarms as required in your home. What are carbon monoxide alarms? Carbon monoxide alarms are electronic devices, similar to smoke alarms, which detect CO in the air when it reaches a health threatening level. House current or batteries can power these alarms. There are several types available and may have various installation instructions. Most types mount on the ceiling similar to a smoke alarm. However, you should install them
as directed by the instructions of the specific alarm that you purchase. Change the batteries at the same time that you change your smoke alarm batteries. Become familiar with the sound of a CO alarm. It makes a different sound than a smoke alarm. Share this information with your family and include it as part of your home safety plan. If a CO alarm sounds in your home: call 911 as you would for a smoke alarm sounding. Evacuate the home until emergency services arrive. Do not reenter the home until it is declared safe by emergency personnel. Where can I get more information about carbon monoxide alarms? First, I would recommend talking to your local fire or building inspector. Other sources of information include the State Fire Marshal’s Office, Department of Housing and Community Development and the California Building Officials Association. n ••• Mike DeMars-Fire Inspector Central Fire Protection District 930 17th Avenue, Santa Cruz, Ca. 95062, 831-479-6843
FeaturedColumnist
GIGO: Garbage In, Garbage Out
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By Camille Smith
hat phrase reminds us that what you put into something is what you’ll get out of it. If you put garbage in – cheap parts, shoddy workmanship, no quality inspection, inaccurate data – that will determine what comes out. I think it’s time to employ that thinking again to what we put into people who we count on for output. Measure o have a successful business, we measure outputs of profit, costs, which products sell, which don’t. To have a successful household, we measure savings, expenses, which foods are eaten, which become garbage. In both domains, we measure the financial bottom line.
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However, if that’s all we’re monitoring, we’re not seeing, and we don’t have access to influence, the factors that contribute to the kind of success we’re seeking today. The triple bottom line came into existence around 2007. The TBL registers an expanded spectrum of criteria for measuring organizational success with metrics for (1) people (social) and (2) planet (ecological), and (3) profit (economic). The concept demands that a company’s responsibility lies with stakeholders rather than only shareholders (profit-seekers), with “stakeholders” being anyone who is influenced, either directly or indirectly, by the actions of the firm. Corporate Social Responsibility is an expression of this measure. A step in the right direction. Another step is to measure what’s going into our people. GIGO or HIHO (Happiness In Happiness Out)? If people are in a toxic culture, one characterized by GIGO — gossip, broken promises, poor communication, inequitable compensation, discrimination, retribution rather than support — their output is likely to be toxic — low morale, low customer satisfaction, increase in union grievances, high absenteeism. If people are in and around an engaging, invigorating culture, one characterized by HIHO — opportunity to learn, gain skills, supportive feedback, development paths that match ambitions — their performance and output will represent and reflect the culture; plus, they will experience work as satisfying. BTW (By the Way): Creating an environment that fosters happy and satisfied employees does not mean that there won’t be conflict or disagreement. It means that when there is a conflict, it gets worked out and resolved in the open and doesn’t fester or go underground to sabotage relationships. The effectiveness with w h i c h employees
Metrics for Nations
GDP (gross domestic product) and GNP (gross national traditional are product) measures for country’s success. GNH (gross national happiness) is being used.
raise and resolve disagreements is a function of the level of trust. Employees are happiest when they’re trying to achieve goals that are difficult but not out of reach. As they go after these difficult and attainable goals, thriving employees know how to avoid burnout. (The Bright Side of Burnout: How to recognize & fix it! a motivational and training video available at www.wipcoaching.com. Discount code: NOBURNOUT). Research has shown that managers can take four measures to help employees engage in taking on difficult goals. All four are necessary to create a culture of vitality and learning. (Source: HBReview, Jan-Feb 2012 and my experience of working with tons of people around the world.) 1. Provide decision-making discretion. Be clear about parameters.
2. Share information. Share data on all aspects of business with everyone, regardless of role. 3. Minimize incivility. Reduce (heck, Outlaw!) gossip, disrespect, intolerance and bullying. 4. Offer performance feedback. Create dashboards that show individual and team performance against goals. When positive feedback outweighs the negative 5 to 1, satisfaction increases. It will take a prolonged and shared commitment to bring these four measures into your workplace (or household). Old habits will need to be discarded, new practices will need to be invented and integrated. The process of creating a vital and learning environment can create happiness. Happiness In, Happiness Out. After all, it’s the input that creates the output. n
www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 25
FeaturedColumnist
Solyndra Failure Explained Dear EarthTalk: What caused Solyndra, a leading American solar panel maker, to fail last fall and what are the implications for U.S. alternative energy industries? — Walt Bottone, Englewood, NJ
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olyndra was a California-based maker of thin-film solar cells affixed to cylindrical panels that could deliver more energy than conventional flat photovoltaic panels. The company’s novel system mounted these flexible cells, made of copper, indium, gallium and diselenide (so-called CIGS), onto cylindrical tubes where they could absorb energy from any direction, including from indirect and reflected light. Solyndra’s technology was so promising that the U.S. government provided $535 million in loan guarantees—whereby taxpayers foot the payback bill to lenders if a borrower fails. And fail Solyndra did: In September 2011, the company ceased oper-
Photo Credit: Zachary Graham/Flickr
Low natural gas prices, competition from China and other factors helped sink innovative American solar panel maker, Solyndra, despite its having received $535 million in government loan guarantees. But the Obama administration is not deterred and has renewed efforts to force utilities to derive significant percentages of their power from cleaner, greener sources.
ations, lay off all employees, and filed for bankruptcy.
Coastal Home & Garden On the web and in your home!
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26 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
What caused this shooting star of alternative energy to burn out so spectacularly after just six years in business and such a large investment? Part of what made Solyndra’s technology so promising was its low cost compared to traditional photovoltaic panels that relied on once costlier silicon. “When Solyndra launched, processed silicon was selling at historic highs, which made CIGS a cheaper option,” reports Rachel Swaby in Wired Magazine. “But silicon producers overreacted to the price run-up and flooded the market.” The result was that silicon prices dropped 90 percent, eliminating CIGS’ initial price advantage. Another problem for Solyndra was the falling price of natural gas—the cleanest of the readily available fossil fuels—as extractors implemented new technologies including horizontal drilling and hydraulic fracturing to get at formerly inaccessible domestic reserves in shale rock. In 2001, shale gas accounted for two percent of U.S. natural gas output, while today that number is closer to 30 percent. The result of this increased supply is that the price of natural gas has fallen by some 77 percent since 2008, meaning utilities can produce electricity from it much cheaper as well. “Renewables simply can’t compete,” adds Swaby. The final blow to Solyndra was China’s creation of a $30 billion credit line for its nascent solar industry. “The result: Chinese firms went from making just six percent of the world’s solar cells in 2005 to
manufacturing more than half of them today,” says Swaby. U.S. market share is now just seven percent. Low natural gas prices have also hurt other renewables, especially given the slow economy and its stifling effect on innovation. To wit, the rate of new wind-turbine installations in the U.S. has declined by more than half since 2008. “The fossil fuel industry and its allies in Congress clearly see the solar and wind industries as a threat and will try to kill [them],” says Representative Edward Markey, a top Democrat on the House Energy and Commerce Committee. Regardless of the challenges in furthering renewables, the White House remains committed to the greener path. In his recent State of the Union, President Obama renewed the call for a federal Renewable Energy Standard that would force utilities to derive significant percentages of their power from cleaner, greener sources. This would provide much-needed regulatory uniformity and a more robust and consistent market for renewable power, wherever solar panels, wind turbines or other equipment happen to be manufactured. n ••• Contacts: Solyndra, www.solyndra.com; Wired, www.wired.com. EarthTalk® is written and edited by Roddy Scheer and Doug Moss and is a registered trademark of E — The Environmental Magazine (www.emagazine.com). Send questions to: earthtalk@emagazine.com.
FeaturedColumnist
&About
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Lush Beauty Lounge ’m always filled with angst when I go to get my hair cut. I was filled with even more angst this time because I was getting a brand new style – with color and highlights as well. I need not have worried at all because Karen Dias, owner of Lush Beauty Lounge in Aptos, took good care of me and did a beautiful job on my hair. Dias has a wealth of experience after years in the business and made some great suggestions on the cut. The salon is a friendly place with an upbeat vibe – and they’ll make you a terrific cup of coffee, too. Lush Beauty Lounge, 402 Bernal St. (in Aptos Village), Aptos, 431-7823.
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Unfiltered Camels very Monday evening I make a point of listening to Unfiltered Camels – presented by David Anton Savage on KZCS Radio, 88.1 FM. Savage presents such interesting world music that my ears are glued to the radio the whole time. It’s on for two hours starting at 4 p.m.
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Jade Taylor at the Backstage Lounge alking of music, local jazz songbird Jade Taylor has just released a new CD called “A Taste of Things to Come.” Taylor has a beautiful voice and will be singing songs from the CD at the Backstage Lounge on Thursday, March 16 from 7-10 p.m. Taylor will also be doing a CD release party at Don Quixote’s in Felton at some point in April, so keep a lookout for that as well. Her first CD is called “Shades of Jade.” Backstage Lounge, 1209 Soquel Ave., Santa Cruz, 469-9900 (next to the Rio Theatre). www.backstageloungerio.com.
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Watercolor Flower Mandalas alented artist Michele Faia will be teaching classes on how to create beautiful flower mandalas – from March 1 to April 5 from noon to 2:30 p.m. every Thursday. If you have always wanted to paint something that is symbolic of the blooming self, well, now’s your chance. Capitola Recreation Dept., Capitola Community Center, 4400 Jade St., Capitola.
Info: 472-5935. If you have questions call Michele Faia at 662-8857.
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Freedom Bakery n the Feb. 1 issue of Aptos Times (also Capitola/Soquel Times, and Scotts Valley Times), I wrote about Freedom Bakery and all the wonderful baked goods they specialize in. I neglected to mention that they have a retail outlet at their facility, so if you’re craving delicious cake, you know where to go. Freedom Bakery & Confections, 125 Hangar Way #120, Watsonville, 722-5223 or toll free (866) 548-7266. www.fbandc.com.
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By Josie Cowden
to your heart’s content – and wear optional 1940s attire to get even more into the groove of the era. The event is on Friday, March 30 from 6 p.m. Cost: Dinner/auction $100; dance/auction $50. For information to sponsor a table or to buy tickets: www.cabrillostage.com/Show SpringSwing.html.
Dining Etiquette on’t forget to blot your mouth with your napkin before taking a drink at mealtimes. n ••• Josie Cowden is a freelance writer and proofreader. Contact her at ravenone274@comcast.net.
The Oscars
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Center Street Grill his lovely downtown restaurant has a new “mixologist” called Mark Thompson. Thompson used to be head bartender at Gordon Ramsay Restaurant and created all kinds of exciting cocktails for them – and now he’s doing just that for Center Street Grill. Try a Ruby Red Sunset or a Ginger Blossom –made with pear vodka. Center Street Grill runs specials all the time – the Baby Back Ribs on Thursdays for $14.95 are wonderful – and they now have a new local group playing on Thursdays called Bebop. Bebop’s young, talented musicians really know how to make music. And, by the way, Happy Hour is Tuesday through Friday from 5-7 p.m. Center Street Grill, 1001 Center St., Santa Cruz, 423-4745. www.thecenterstreetgrill.com.
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Swing Into Spring at the Cocoanut Grove he newly formed Cabrillo Stage Theatre Guild is putting on a fundraiser event at the Cocoanut Grove called Swing Into Spring. Many arts programs are suffering from lack of funds, so this is your golden opportunity to support our wonderful Cabrillo Stage productions. The evening promises to be an exciting event – with dancing to the sounds of the big band era of the ’30s and ’40s, and fun things to bid on in a silent auction. Jon Nordgren, producing artistic director of Cabrillo Stage, will be conducting the big band orchestra, so you can dance the night away
10. Kiln for drying hops 45. *"The Girl with the nominee 24. Obama to Harvard ACROSS Dragon Tattoo" 64. Wavelike patterned 11. The hunted Law School, e.g. 1. Type of eclipse 49. Band event 12. "Ever" to a poet silk 6. *1941's "How Green 25. Bud or chum 15. *He played Cold War 51. "We the ______" in 28. Cough syrup balsam 65. Make imperfect ___ My Valley" the Constitution spy 30. To mark with spots 67. Home to BYU 9. Drink too much 54. "30 Rock" character 20. Grommets, e.g. 68. Curving outward 35. ____ vera 13. Being of service 22. Milk ___, popular at 56. Emerald Ash _____ 37. *Nominated for role 69. "___ to Joy" 14. Gilligan's home pest the movies 70. Pivoted about a fulin "Moneyball" 15. Chicago's ORD 24. Coroner's perform- 57. "Wolf" in French crum 16. Smelling _____, pl. 39. Like sound of 58. Great masters' mediance 71. It usually contains pinched nose 17. In the past um, pl. the altar in a church 25. *Place of Woody's 18. Type of beam, also 40. Chess piece that 59. Strong desire 72. Women's organization midnight magic looks like castle an acronym 60. *It works with the 26. Unaccompanied 73. Rub out 19. *Best Picture nominee 41. Barges cast on films 27. Used for washing set in Jackson, MS 43. Circus venue 29. Often spread in the 61. Most luminous star 21. "Ripley's Believe It or 44. Reason by deduction DOWN 62. Day before, pl. classroom 1. A deadly sin Not" showpiece, e.g. 46. "The Iliad," e.g. 31. Beaten by walkers 63. Yesteryear 2. Beehive State 23. Accused by some of 47. *Mechanically64. Earned at Sloan or inclined film orphan 3. World's longest river 32. Imposter breaking up The 48. Seaman or sailor 4. Even though, arch. 33. *Best Actress winner Wharton Beatles 66. "Much ___ About in "Tootsie" 5. Wish ill 50. Bus ____ Nothing" 34. "Crocodile Rock" 52. Room in a house 6. Smack or sock performer 53. Like acne-prone skin 7. Leo month 55. Charlotte's creation 8. It has no back and 36. Augmented © Statepoint Media 38. Foolish person no arms 57. Hotel meeting place Answers on 31 » 60. *"The Descendants" 9. Bangkok inhabitant 42. Frown with anger
Michele Faia — Watercolor Flower Mandalas www.tpgonlinedaily.com Scotts Valley Times / March 2012 / 27
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Announcements
Volleyball Classes
olleyball Coach Phil Kaplan will be leading Volleyball Class and Open Play, Friday Evenings at Cabrillo College. Sessions begin February 24, and will run for 14 weeks. Cost is $72 plus a small health fee (about $6 per class.) Email Phil with any questions at kaplanvb@cruzio.com.
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I-You Venture
he I-You Venture needs volunteers of all ages with various talents and interests to share some time with our care facility neighbors living in residential care homes, assisted living and skilled nursing facilities. For more information, call (831) 459-8917 or ext. 205
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Survivors Healing Center
urvivors healing center is a place where people victimized by sexual abuse can heal. The goal of this center is to prevent the sexual abuse of children and youth in our community. SHC is forming new ongoing twelve-week, closed intensive therapy groups for men and women who are survivors of sexual abuse. Call (831)423-7601 to register
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Al-Anon
re you bothered by someone else’s drinking? Al-Anon is a 12-Step program for family and friends of alcoholics. There are meetings every day of the week and there are no dues or fees. For a meeting near you call 831-462-1818 or visit www.ncwsa.org/d23. Everyone is welcome.
Ongoing Events Ongoing thru April 1
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Rain Forest Excursions at Roaring Camp
Everyday at 12:30 pm earn about California's own Rain forests (of coastal redwoods.) As guests ride at branch level through a virgin rain forest by steam train, fascinating information about the California coastal redwoods and forest ecosystem is revealed. Tickets are $24 for adults, $ 17 for children. Parking is $8. For more information, call (831) 335-4484
First Mondays of the Month
Lecture Series on "Great Decisions"
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7:00pm-8:30 pm, Episcopal Church of St. John, 125 Canterbury Dr. in Aptos ectures will be lead by Dr. Laina FarhatHolzman, sponsored by Santa Cruz Beach, American Association of University Women. For more information, call (831) 688-0541
Second and Fourth Mondays First and Third Wednesdays
Alzheimers Support Groups
Monday: 2:00 - 3:30pm Wednesday: 5:30 – 7:00pm Conference Room at Elena Baskin/Live Oak Senior Center, 1777-A Capitola Rd, Santa Cruz acilitated by Jill Ginghofer, this group is for caregivers and family members of people with Alzheimers.
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Mondays thru April 30 (starts March 12)
Food for Life: The Power of Food for Disease Prevention and Survival
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6:00pm-8:00pm, Westside New Leaf Community Market, Santa Cruz he Physicians Committee for Responsible Medicine is sponsoring an eight-week course entitled, “Food for Life: The Power of Food for Disease Prevention and Survival.” Gain the knowledge that will enable you or family members to prevent disease or better manage it through nutrition. Topics include how foods fight diabetes, beneficial low-fat, high-fiber foods, using the glycemic index, disease-fighting compounds, and healthy weight control. For more information and registration, visit www.foodforlifeclasses.org or call (831) 3253811 or email simplynutritious@gmail.com
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Tuesdays
Women Care Drop in Cancer Support
rop in Support Group is a gathering for women with all types of cancer. We offer support for women through all stages from diagnoses through treatment. For more information or to register call (831) 457-2273
Tuesdays thru Fridays, Sundays
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Svaroopa Yoga Instruction at Aptos Yoga
Aptos Yoga, 783 Rio Del Mar Blvd. Ste.23B, Aptos. 831-688-1019 varoopa® Yoga is very different from what most of us think of as yoga. With the support of blankets, beginning students relax into easy poses designed to release the deepest tensions in the body along the spine. This release deeply relaxes the body, quiets the mind, reduces pain, accelerates injury recovery, and promotes better overall health. Classes five days each week. First Class free. For more information, call 688-1019 www.aptosyoga.org
First Tuesdays and Third Wednesdays each month
Orientations to Become Advocates for Children
North County, 5:30-7p.m., first Tuesday of month (for location details contact Danielle at 761-2956 X102) South County, 5:30-7 p.m., third Wednesday of the month at the CASA Office, 294 Green Valley Rd. Suite 326, Watsonville. ASA (Court Appointed Special Advocates) of Santa Cruz County needs your help. Volunteer 3-5 hours per week to provide support, guidance, and a powerful voice in court for children who have been removed from their homes because of abuse or neglect. Everyone welcome, men and bilingual folks especially encouraged. To RSVP call 761-2956 Ext. 102, or email Danielle@casaofsantacruz.org
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Wednesdays
Cooking Course on Cancer Prevention and Survival
thru February 15, 6:00pm-8:00pm, New Leaf Community Markets, 1101 Fair Ave. Santa Cruz hysicians Committee for Responsible Medicine is sponsoring a 4-week course entitled “Food for Life: The Power of Food for
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28 / March 2012 / Scotts Valley Times www.tpgonlinedaily.com
Cancer Prevention and Survival.” Learn how proper diet can help prevent and survive cancer. Topics: how foods fight cancer; beneficial low-fat, high-fiber foods; dairy and meat alternatives; cancer-fighting compounds; and healthy weight control. $95 To register, visit www.cancerproject.org/ classes, call 831-325-381l, or email simplynutritious@gmail.com
Santa Cruz/Monterey Bay ADHD Support Group Meetings
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6:30pm-8:00pm at Mar Vista Elementary School on Soquel Dr. or more information, contact Jude Brenis at jbrenis@sbcglobal.net or call (831) 684-0590
Overeaters Anonymous
6:30-7:30pm at Teach by the Beach #50 Rancho Del Mar, Aptos For more information, call (831) 429-7906
First Wednesday of the Month
Child Welfare Review
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6:00pm- 9:00pm 1400 Emeline Avenue room 206, Santa Cruz. he orientation is designed to review the child welfare system and to give you a chance to have your question answered by child welfare staff. To register to one of the meeting and for directions, please call 454-4024.
Every Other Wednesday
(Next: February 29 • Thru April 15)
Free Tax Assistance
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9:30am-11:30 am, Mountain Community Resources, Highway 9 ree tax assistance will be provided by the Santa Cruz Community Credit Union on a walk in basis. To learn more, call (831) 335-6600
Fourth Wednesday each Month
Ongoing Constitution Classes
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7:00 pm Quaker Meeting House, 225 Rooney St. Santa Cruz iew video lessons of an in-depth teaching about our Constitution, one of the most respected and copied documents in our nations history. For more information, visit www.meetup.com/santacruz-freedom-forum or email scfreedomforum@gmail.com
Thursdays
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Capitola-Aptos Rotary Club Meeting
12-1:30 p.m. at Seascape Golf Course. ontact Doug at 831- 724-9192 or e-mail dnakashima@razzolink.com for more information.
Overeaters Anonymous
1:00-2:00pm, Louden Nelson Community Center, Rm. 5 301 Center St. Santa Cruz For more information, call (831) 429-7906
City Council Member Stephanie Harlan to hold Office Hours in Capitola Mall
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1:00pm-4:00pm Capitola Mall, except Thanksgiving ouncil Member Harlan will meet with residents and persons interested in discussing City issues at Capitola Mall. She looks forward to meeting with her constituents and encourages Capitola residents to stop by and meet with her. For more information or to schedule an appointment, call (831) 475-7184
Second Thursdays of the Month
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Veterans of Foreign Wars
6:30 pm, 2259 7th Ave. Santa Cruz ommander: Ronals Petty. For more information, call (831) 475-9804
Second and Fourth Thursdays of the month
Cabrillo Host Lions
7:30pm at the Cabrillo Community Center, Aptos Village Park, 100 Aptos Creek Rd. ublic is invited to all programs. Contact President Paul Henry 831-688-31 or Past President Barbara Chamberlain at 831-6883356. For meeting/dinner reservations or information or visit www.cabrillohostlions.org.
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Fridays
Clutterers Anonymous
5:30-6:45 Sutter Maternity & Surgical Center, 2900 Chanticleer Ave, Soquel Dr. Santa Cruz. ired of Clutter? Stuff piling up? Support is available. CLA meeting every Friday. For more info call 426-1868 FREE
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Saturdays
Come As You Are Zen
9-10:30 am, Ocean Gate Zendo, 920 41st Ave. Suite B, Santa Cruz (next to Family Cycling Center) ome as you are Zen focuses on Buddhist practices that enhance our daily lives. This will be an informal talk with time for discussion. Free — donation accepted. Visit oceangatezen.org for more info.
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endar, maps iCloud syncing and backup. This class will teach you some neat tips and tricks to assist you in the everyday use of your iPad. For more information, contact Doreen at (831) 588-9651 or email doreen13@mac.com to register. Class is $55 per person. To learn more visit www.idoreen.com
Wednesday March 7 ADHD Support Group Meeting Special Speaker
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6:30pm-8:30pm, Mar Vista Elementary School, Aptos r. Juan Acosta, a local neuroscientist, will discuss neurofeedback as a treatment for Attention Deficit Hyperactivity Disorder at the next ADHD support meeting. For more information, contact Judy Brenis at jbbrenis@comcast.net or call (831) 684-0590
Friday, March 9 Beginning iPad Class
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2:00pm-4:00pm, Cruzio-877 Ceder St. Santa Cruz his class is for the new or novice user and covers the basics of the iPad 1 or 2. It will primarily cover email, basic editing, web surfing, and the App store to download apps, music, books and magazines. For more information, contact Doreen at (831) 588-9651 or email doreen13@mac.com to register. Class is $45 per person. To learn more, visit www.idoreen.com
Tuesday March 20 Parenting Workshop: Dealing with Disobedience
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Scotts Valley Farmer’s Market
Wednesday March 21
Aptos Certified Farmers Market
8:00 -12:00pm at Cabrillo College, Aptos. he Aptos Market, with over 80 vendors, is open year round, with the best selections of fresh fruits and vegetables, plants, seedlings, flowers, local honey, fresh eggs, fresh fish, artisan baked goods and gourmet foods. In addition, family activities, music, cooking demos by professional chefs, gardening workshops, seasonal fairs and events are a part of the market.
9a.m.-1p.m. SV Community Center, 360 Kings Village Drive www.santacruzfarmersmarket.org
Dated Events
Saturday March 3
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St. Andrew Preschool Rummage Sale
8:00am-2:00pm 9850 Monroe Ave. Aptos t. Andrew Presbyterian Church in Aptos will hold its annual rummage and bake sale to benefit the preschool. There will be clothing, electronics, children's items, furniture, household goods, and much more! For more information call (831) 688-7095.
Getting the Most from your iPad Class
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10:00 am- 1:00pm, The Satellite in Felton, Hwy 9 his class is for the person who understands basic iPad operations. It covers all the native applications of the iPad, including email, editing, keyboard shortcuts, internet surfing, bookmarks, address book, cal-
5:30pm-8:00pm, Mountain Community Resources, Highway 9 mprove your parenting skills! These workshops will include free food, free childcare, and one on one parenting support. Topics will include supporting your partner, dealing with fighting and aggression, being bullied, and the power of self esteem. Events are free! To learn more, call (831) 3356600
Freedom Forum Presents: Stealing America Vote by Vote
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7:00pm, Quaker Friends Meeting House, 225 Rooney St. Santa Cruz reedom forum presents this documentary film by Oscar-nominated filmmaker Dorothy Fadiman, which offers behindthe-scenes perspective from key races. Learn about startling occurances such as uncounted ballots, vote switching, and many other examples that warrent an investigation. Special Guest Gail Pellerin will help answer questions about our local system and our responsibilities as voters.
Tuesday March 27 Sons in Retirement Luncheon Meeting
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11:30 am, Severinos Bar and Grill, 7500 Old Dominion Ct. Aptos peaker will be Bill Fisher, CEO of Alzheimers Association Northern California and Nevada.Subject "Update on Alzheimers Disease and the Movement to Defeat it". Call 688-0977 for information. n
Your March Horoscope Annabel Burton • Astrologer ©
Venus continues to be helpful in terms of your social life and building relationships, and then you benefit from useful information regarding your finances. You find that being frugal is actually the way to go and this allows you to be inventive and creative. Meanwhile, ideas are brewing that are artistic but you are not yet ready to put them into practice until after the 20th, when the Sun moves into your sign. Research is important as you are spoiled for choice and need to be fairly discerning. More than the usually activity occurs around meetings and connections with others of influence.
Aries (March 21-April 20)
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Announcements
Open Studios Art Tour 2012
he Cultural Council of Santa Cruz County is excepting applications for 2012 Open Studios Art Tour. Applications are available online at www.zapplication.org. Learn more about the Open Studios Art Tour by visiting http://ccscc.org/index.php/openstudios.html.
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Business of Art Seminar Series — From Passion to Profitability
egistration for this informative series is now open. These seminars are offered to assist artists in Santa Cruz County. Seminar topics will include: The Business of Art 101, Pricing your Art, Solid Marketing Principles, and Leveraging Social Media for Your Art. These classes will be taught through the Cabrillo Extensions website. Classes are held on campus, and cost $25 each.. For more information, contact Nabil at grants@ccscc.org.
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Ageless Art Project
rtists/Crafts people volunteers Share your talent and make creative expression possible by leading an art group of care facility residents. Become an Ageless Art Project Volunteer. For information call 459-8917 ext. 208
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SPECTRA Arts Learning
he Cultural Council of Santa Cruz County is seeking stories and anecdotes from people with current or past experience with SPECTRA Arts Learning. These stories will serve as examples of successes students have found through the Council’s SPECTRA program over the years, and may be used to promote the Council’s Arts Learning Resource Directory. If you are an artist, parent, teacher or student with a story to share about your experience with SPECTRA, you are invited to send a brief narrative to Sonia Deetz at the Cultural Council: sonia@ccscc.org.
Ongoing Events
Mondays
Live Team Trivia
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6:00pm Brunos BBQ 230 G Mt Hermon RD. Scotts Valley eams for trivia can be as few as one person or as large as 20! Great prizes for 1st and 2end place teams. No cost to play.
Mondays and Wednesdays
Salsa Rueda Class
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7:00pm at Louden Nelson Center, 301 Center St., Santa Cruz. earn Salsa Rueda. For more information visit www.salsaruedasantacruz.com or call 831-457-7432
Tuesdays
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BINGO
6:30 p.m. Santa Cruz Elks Lodge, 150 Jewell St. osted by Soquel Sports Foundation. BuyIn $25. Also, we have a special BINGO, celebrating our 2nd anniversary, on Sept. 28 at 6:30. Buy-in only $15. www.soquelsports.com
Tuesdays and Weekends
Live Music on the Esplanade
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Paradise Beach Grille 215 Esplanade, Capitola. ive music weekends and acoustic guitar Tuesdays. For schedule and more information: (831) 476-4900 Or visit paradisebeachgrille.com
Wednesdays
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Fourth Friday of each month
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Musical Me Inc. Family Jam Night
6:30-8:30p.m. 239 High St., Santa Cruz. ring your favorite music to dance to and any instruments you'd like to share or perform with. Sliding Scale donation per family of $10-$25 (all proceeds going to our scholarship fund.) For more information call 831-438-3514.
Fourth Saturdays of each month
Writers and Poets Open Mike
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2:00pm-4:00pm, Porter Memorial Library, 3050 Porter St. Soquel riters and Poets are invited to a new monthly open mike reading series. Come and read your fiction, essays, or poetry. For more information, call Jean at (831) 475-4221
Peninsula Banjo Band
7:00 - 8:30 p.m., Harry’s Hofbrau, 390 Saratoga Ave, San Jose orty-seven years of performing in the Bay Area, over 250 popular tunes. Come see our band for Free in Sunnyvale Every Wednesday. No cover. Contact Lee McLaughlin, Booking Agent, at 408-993-BAND (2263) for information about booking the band for Nonprofit events (donations are tax deductible). www.PeninsulaBanjoBand.org
Fridays
Ballroom Dancing
7:30- 11:00pm at Mid-County Senior Center, 829 Bay Ave, Capitola. ive music by The Rainbows. Refreshments, large floor, friendly atmosphere, free parking. All for a donation of $8 per person.
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First Fridays of each month
First Friday Art Tour
he First Friday Art Tour is a Santa Cruz Institute of Contemporary Arts event, managed in conjunction with the participating art venues. The event takes place year-round and illuminates some of the most talented local artists from local galleries. To find out where to participate in a First Friday art tour, visit firstfridaysantacruz.com (Most galleries are open 12-9 pm for First Friday viewings.)
Every other Friday
Shakespeare Club of Santa Cruz
10:30-12:30 pm, First Congregational Church, 900 High St. Santa Cruz, Next: March 2 hakespeare's club is seeking new members to join in the study of his plays. For more information, visit www.fridayshakespeare.org
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Dated Events Friday March 2 thru Sunday March 4 Also March 9-11
Pacific Collegiate Charter School Presents "West Side Story"
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7:00pm Friday & Saturday, 2:00pm Sundays, Louden Nelson Center, Santa Cruz ome enjoy a brilliant performance of West Side Story. Inspired by William Shakespeare's Romeo and Juliet, the play is set in New York City in the mid-1950s and explores the rivalry between the Jets, and the Sharks, two teenage street gangs of different ethnic backgrounds. Tickets $8.00 for children, $15.00 for general admission. Tickets can be ordered online by visiting www.pacificcollegiate.com/ seatyourself.biz/pacificcollegiate
Saturday March 3 The Travis Doherty 22/60 Foundations presents: The Masquerade Ball Fundraiser
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7:00pm-10:00pm, Sesnon House, Cabrillo College Aptos uests (age 21 and over) will enjoy the beautiful Sesnon House at Cabrillo College, Aptos, while listening to music, savoring delicious hors d' oeuvres, decadent desserts, wine and beer. Each guest will also receive a unique souvenir masquerade mask. $30.00 per guest. Purchase tickets at www.travisdoherty.org. For more information, call (831) 684-2207 or email info@travisdoherty.org
Saturday March 17 Bradley Elementary's Saint Patrick's Day Festival on the Green Carnival & Auction
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11:00am-3:00pm, Corralitos Community Center, 33 Browns Valley Rd. his event will include food, carnival games, live entertainment, bounce houses, face painting, and a hunt for Leprachan's GOLD! Proceeds go to Bradley's H&S club, non profit. $45 for Family Pack, $14 for child, and adults $6.
An Evening with Marilyn: An Intimate Look at the Legend
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6:00pm, Chaminade Resort and Spa, Santa Cruz ome see a private collection of Marilyn's possessions, (clothing, accessories, docu-
ments, etc.) at a special gala dinner. This event-cocktails, dinner, silent auction, entertainment-is a fundraiser for the United Way of Santa Cruz County. Come learn about Marilyn's fascinating life! $125.00 per ticket.
Saturday March 17 Sunday March 18 Opera Mania: Chamber Music Inspired by Opera
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8:00 pm Saturday, 3:00pm Sunday, Christ Lutheran Church, 10707 Soquel Dr. Aptos rtistic director/pianist Ivan Rosenblum, flutists Kathleen Purcell and Lars Johannessen, and cellist Judy Roberts. Beloved opera melodies in rarely-heard instrumental arrangements. Beethoven’s variations on a theme from Mozart’s The Magic Flute; thrilling flute pyrotechnics based on themes from Rigoletto and La Sonnambula; John Harbison’s Gatsby Etudes for Solo Piano from his own opera, The Great Gatsby; and other works. Tickets are available at the door 1/2 hour before performance. $25 general, $20 seniors, $10 youth, and free for ages 12 and under. Visit Santacruztickets.com for tickets, or call (831) 420-5260. For more information, call (831) 425-3149 or visit www.scchamberplayers.org
Sunday March 18 Primavera 2012 Trips back to the 60s
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4:00pm-9:00pm, Chaminade Resort and Spa, 1 Chaminade Lane, Santa Cruz himmy into your bell-bottems and fringed vests to help raise money for performing, literary and visual arts as well as the arts programs of the Cultural Council. Special guests "White Album Ensemble" will rock the music of the Beatles to get everyone moving on the dance floor. Silent and live auctions will feature the work of local artists, artisans, and mini-vacations. Purchase tickets at www.ccscc.org, or call (831) 475-9600
Sunday April 1 The Best of the Central Coast Annual Santa Cruz Watercolor Society Show Awards by Nina Simon
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2:00pm-4:00pm, Santa Cruz Art League Gallery 526 Broadway SC or more information, contact Aimee at (831) 425-5954 or Judith at (831) 475-7733
Saturday April 7 Sunday April 8 Eggstraordinary Egg Hunt at Roaring Camp
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Easter Eggspress departs at 11:00am. 12:30pm, and 2:00pm, Roaring Camp, Felton op aboard the Roaring Camp Eggspress, for the Eggstraordinary Egg Hunt. Hear the story of Peter Rabbit as the train chugs up Bear Mountain. Visit the Easter egg patch and hunt for colorful chocolate eggs! Prizes for those who find specially marked eggs. Easter crafts and games for children riding the train. Parking is $8. Train rides are $24 for adults and $17 for children. To make reservations, call (831) 335-4484 or visit
You are blessed with having your ruling planet, Venus, in your sign from the 5th, where she will join the hugely optimistic Jupiter. These two can create lucky circumstances for you and life eases along at a gentle and pleasing pace. This is great for your financial dealings and also your love life. If you are single, there are some delightful flirtations in store and a chance to get your existing relationship on track, if you are attached. After the 21st, you are keen to escape the daily routine so it's a great time for an early getaway. This month's Full Moon on the 8th centres on hobbies and pastimes.
Taurus (April 21-May 21)
This month brings a retro period from the 12th for your ruler, Mercury. You go over old ground and find it hard to get ahead initially, but this brings a chance to catch up and sort out your stuff, so have a good clear out! In the first 10 days or so, you can make great strides forward as you take a quantum leap that has been waiting to happen for some time. Make use of old contacts and get in touch with people who have been off your agenda for a while. You are considering where you are headed professionally and discover some valuable information about yourself which helps you to make a good choice.
Gemini (May 22-June 21)
Travel is highlighted for you this month, Cancer, and this includes learning and exploring your options when it comes to discovering new skills. A change of routine is welcome, since you are ready for the next step on your life journey. Letting go of the past is so much easier when you know where you are going to. After the 21st, the Sun moves into Aries and this illuminates your professional life. A career change is possible, or recognition and a promotion in your existing position. A love matter is settled once and for all.
Cancer (June 22-July 22)
At the start of the month, you could be feeling a little stuck and frustrated as you are trying to resolve an issue but seem to be coming up against brick walls. The passage of time helps here and a little bit of patience sees all the pieces finally fall into place, so trust that the right kind of change is happening naturally. The Full Moon on the 8th brings matters to a head, particularly around your finances. Creativity and thrift go hand in hand and you get great satisfaction from being inventive. After the 20th, life is back on track and you have a renewed sense of optimism.
Leo (July 23-Aug. 23)
Throughout March, Mars is in your sign, but in a retrograde motion as is your ruler Mercury from the 11th. This can lead to frustration and delays, but Venus is in your fellow earth sign of Taurus. Satisfaction and fulfillment lie in your pursuit of happiness through travel, the media, and publishing. A wider world is calling you and perhaps being too limited in your thinking keeps you far too firmly in your place. So cast off the shackles, do something unexpected and let your imagination soar. Your sense of fun returns once more.
Virgo (Aug. 24-Sep. 22)
You work hard at finding solutions and mutually beneficial arrangements but you may run out of options after the first week, when you are in a less compromising mood. Now you become a little secretive and see the value of not spilling the beans until you have done a little exploration your self. Perhaps you are concerned about what others think but really this should not put you off! The sun moves into Aries on the 20th and you are juggling more than usual, you are enormously resourceful in how you delegate and get others involved with sharing the load. This frees you up to pursue what interests you long term.
Libra (Sep. 23-Oct. 23)
Ideas and sudden change features in the first week. While you are not too keen on having change thrust upon you, nevertheless, this has a way of shifting you out of your comfort zone and rethinking what you take for granted. The gift of this is that you could find yourself considering options that seemed just out of reach. Discuss possibilities and visions with a trusted loved one, particularly around the Full Moon on the 8th. Jupiter in your chart area of relationships continues to add interest and intrigue in the this area of your life.
Scorpio (Oct. 24-Nov. 22)
Life can get over complicated and you are determined to keep your eye on the ball and recognize what matters to you. Even so, the influence of others can at times be a little perplexing and illogical. You value freedom and have the tolerance to live and let live, but it seems that either the lack of ground rules, or too many rules that mean nothing are impinging on your domestic life. It all seems very close to home but you have the ability to turn this around into something valuable and sensible for all. After the 20th, you focus on the good things in life, and what is most fun and a lot less like hard work.
Sagittarius (Nov. 23-Dec. 21)
You are reaping the benefits of decisions made some time ago, and while you have a certain sense of self satisfaction, you are not yet ready to rest on your laurels. You are aware that change can happen quickly and that it is important to be adaptable. It is how you respond to change that matters more than what the changes are. In fact, with your new approach you can see that having certain things in place you are ready for anything. The Full Moon in Virgo is the perfect time for envisioning a great future for you and a loved one.
Capricorn (Dec. 22-Jan. 20)
While you may have made considerable ground regarding the juggling of your financial situation, you also get the chance to review what works and what doesn't and you make brave steps to let go what isn't in your best interests. This makes everything far more streamlined, and less confusing. You find that new ideas and perspectives are worthy of exploration but you have a more realistic expectation, and unlikely to jump towards something that seems great on the surface. After the 20th much dead wood has been cleared and you can begin afresh, with your valuable experience and knowledge.
Aquarius (Jan 21-Feb. 18)
You feel at a crossroads at the start of the month, with outside influences pulling against what feels okay for you, so you are pretty stubborn and resistant to change, particularly if it has been proposed by your partner. Still, once you sort out your differences the pressure eases and you can enjoy being in charge again, or making decisions that you know are right. The Sun is in your sign until the 20th which is a time energy and power for you. Set goals that are achievable. You are soon going to be working with your talents to find work that truly makes you happy. ••• Find Out More www.AnnabelBurton.tv
Pisces (Feb. 19-Mar. 20)
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Cabrillo Youth Summer Institute
Summer Camps to Help Middle School Students Discover and Explore Career Paths
APTOS — The Santa Cruz CTE Technical Education) (Career Community Collaborative today announces its new Cabrillo Youth Summer Institute, a series of week long summer camps designed to give junior high students the opportunity to begin their journeys to college and careers. The camps will be held this summer during the weeks of July 9, July 16 and July 23, and registration for the Cabrillo Youth Summer Institute is now open at www.santacruzcte.org/camp. The camps in the Cabrillo Youth Summer Institute are arranged as a series of ‘Institutes.’ In each, students will spend a week exploring a chosen career path through both classroom and hands-on activities. The Institutes include: • Allied Health Institute • Culinary Arts Institute • Digital Media Institute • Engineering Design and Build Institute • Engineering Technology Institute • Entrepreneurship Institute • Horticulture Institute “Research shows that a key contributor to a child’s future academic
and career success is exposure to career awareness activities in grades seven and eight,” said Luan Seaman, CTE Community Collaborative Program Manager. “The Cabrillo Youth Summer Institute creates a fun learning experience that introduces kids to college and career opportunities, while preparing them to make decisions about their futures.” The camps will run from 9:00 a.m. to 3:00 p.m. Monday through Friday at the Cabrillo College Aptos Campus, 6500 Soquel Drive, Aptos. Students entering seventh and eighth grade in fall 2012 are eligible to participate. Each Institute can accommodate between 20 and 25 students, except the Culinary Arts Institute, which has a maximum capacity of 14 students. Every Institute will have its own faculty member, as well as a camp c o u n s e l o r . Students will need to bring a snack, lunch and drink, except those students in the Culinary Arts Institute, who will make their own
snacks and lunches and only need to bring a drink. The cost of each institute is $165/week, except the Culinary Arts Institute, which is $235/week. Camp tuition includes all materials and supplies. Scholarships are available, and registration is open at www.santacruzcte.org/camp. For additional questions, please call 831477-5605 or email CabrilloYouth SummerInstitute@cabrillo.edu. About CTE. The members of Santa Cruz County’s CTE Community Collaborative are working hard to make sure Santa Cruz County stays ahead of the curve by preparing our students for the future. We are part of state, regional, and national initiatives working on the same goals: helping students identify, explore and pursue promising careers. Access Santa Cruz County’s CTE Community Collaborative includes Cabrillo College, Santa Cruz County Regional Occupational Program (ROP), K-12 schools, and local industry partners and employers. Together, they work to anticipate workforce needs in our County and throughout the region, and then respond with the programs. n ••• Cabrillo College is a leading California community college serving Santa Cruz County with locations in Aptos, Scotts Valley and Watsonville. Founded in 1959, the college offers over 100 academic and career technical education programs that serve multiple educational goals such as A.A. and A.S. degrees, certificates of achievement, skills certificates, transfer to 4-year institutions or for lifelong learning and personal enrichment.
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SPCA Featured Pet
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It’s a Sister Act!
hey are goofy, gregarious, and great fun! Coho and Cola are two five-month-old Bassett Hound mixes that were dropped off at the door of a shelter in a taped up cardboard box at only three-months old. Since then, these orphans have been bounced from shelter to shelter in order to spare their lives and have spent the last month at the Santa Cruz SPCA waiting and hoping for their forever homes to come find them. These two beautiful girls have the total Bassett personality; outgoing, playful, and happy-golucky to the max. To them, heaven means a belly rub and exposing their big tummies for scratching is an hourly occurrence. Sunbathing is also a favorite past time for these sweethearts and they are quick to find a sunny spot to plop down in. Coho and Cola are a wonderful size, about 25 pounds and are long, low and solidly built without many of the conformation problems normally found in the purebred version. We are looking to adopt these girls into separate homes as they are bonded but have a bit of sibling rivalry and would enjoy homes all their own. Because they are still young and have spent much of their puppy life in a shelter, they will need all the normally puppy house and obedience training and should not be left alone for long periods. They would do well in a home with a yard and active people, as they like to explore and need plenty of activity. Our adoption package for dogs and cats includes spay/neuter, vaccinations, micro-chipping, an ID tag, collar, a free health exam with a licensed Veterinarian, one month’s free health insurance, discounted crate purchase and other animal care materials. If you would like to help animals like Coho, Cola and their orphaned friends, please consider donating to the Santa Cruz SPCA. The Santa Cruz SPCA is a 501c3 charitable organization and receives no government funding, relying solely on public donations to run its many programs that benefit the animals and people of our community. For more information call the Santa Cruz SPCA at 465-5000, or visit www.santacruzspca.org. The SPCA is located at 2685 Chanticleer Avenue in Santa Cruz, CA 95065 and is open to the public Tuesday through Sunday, 11:00 A.M. to 5:00 p.m. n
Heart and Artery Damage and High Blood Pressure
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here are several harmful consequences for your arteries and heart because high blood pressure, also called hypertension, places a higher workload on them. It addition, high blood pressure can damage other organs. How does high blood pressure hurt the arteries? HBP damages the walls of the arteries. If you have high blood pressure, the force on your arteries is too high. It’s so high that it creates microscopic tears in the artery walls that then turn into scar tissue. Damaged arteries trap more plaque. Acting like latticework inside your arteries, this scar tissue provides a lodging place for particles of fat, cholesterol and other substances, which are collectively called plaque. As the plaque builds up, the arteries slowly narrow and harden, causing conditions such as peripheral artery disease (PAD) and Coronary Artery Disease (CAD). HBP speeds up hardening of the arteries. As you age, your arteries will naturally harden and become less elastic over time. This happens even in people without HBP. However, uncontrolled high blood pressure speeds up the hardening process. Damaged and hardened arteries can lead to: Damaged organs. Damaged arteries cannot deliver adequate blood flow to the body’s organs. The organs suffer because they do not receive a full supply of blood, which they depend on for oxygen and nutrients. So over time, not only are the arteries unable to function properly, but the organs can’t perform as they should either. Blood clots. When fatty deposits narrow arteries, you have a greater risk for developing blood clots. Your blood can carry these clots until they become lodged in narrow spaces. When this happens, the clot can significantly or completely block the blood supply to parts of the body. How does high blood pressure lead to a heart attack? BP causes damaged and blocked arteries. A heart attack is the result of
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a blocked blood supply to the heart muscle tissue. This can happen when the arteries to the heart become thicker and harder from a buildup of plaque. High blood pressure causes scarred arteries that fill up with plaque and become more prone to blood clots. Sometimes plaque or a blood clot can completely close an artery, blocking the blood flow to tissue on the other side. Damaged arteries cause blood supply failures. When a blockage cuts off the blood supply, part of the heart muscle supplied by that artery is deprived of blood. This is when a heart attack occurs. The oxygenstarved part of the heart muscle begins to die. The longer the artery stays blocked, the greater the damage to the heart. Heart muscle tissue dies when arteries do not supply blood. Unfortunately, the heart muscle is fragile. Once damaged, it cannot repair itself. Prevention is key. One of the best ways to care for your heart is to know your blood pressure levels and to keep them in the normal range (below 120/80 mm Hg - below 120 systolic AND below 80 diastolic) How does HBP lead to heart failure? BP damages the entire circulatory system. “Heart failure” is the term used for a heart that is not supplying sufficient blood flow to the rest of the body. High blood pressure damages the entire complex circulatory system. As mentioned above, HBP creates conditions for blocked arteries. HBP adds to the workload of the heart. The narrowed arteries reduce the blood’s ability to travel through the body smoothly. This adds to the workload on the heart, making it work harder than normal. HBP can cause the heart to enlarge and fail to supply the needed blood to the body. Over time, the heart thickens and becomes larger. This slightly bigger heart still pumps blood, but if it becomes too oversized, it will have a hard time meeting the body’s demands for oxygen and nutrients. When you control your blood pressure, you help your heart maintain a manageable workload. n
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The Oscars © Statepoint Media
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