presentation created by Timmy Wakefield
DESIGN BRIEF
product LIFE INSURANCE
Table of Contents 1. 2. 3. 4. 5. 6.
About the Client Creative Brief of the Client Rough and Final Logo of the Client Web Page Post Card Brochure
04* Mutual of Omaha Bank’s brand extension tackles 4 different variations of life insurance.
CLIENT MUTUAL OF OMAHA BANK In the wild kingdom that is today's insurance industry, Mutual of Omaha Insurance Company wants to distinguish itself from the pack. The company provides individual, group, and employee benefits products through a range of affiliated companies. It offers Medicare
LIFE INSURANCE
supplement, disability, illness, and long-term care coverage as well as life insurance and annuities
Determining how much life insurance you need doesn't have to be difficult.
brokerage services, pension plans, and mutual funds, while the Mutual of Omaha Bank operates
through its United of Omaha Life Insurance unit. Its Mutual of Omaha Investor Services offers regionally. Mutual of Omaha is owned by its policyholders. Mutual of Omaha is working to increase its health care and dental coverage. In 2014, it introduced that provides lump-sum benefits for cancer; heart attack and stroke; and cancer, heart attack and stroke. In 2015, the insurer expanded its dental coverage to include 200,000 providers and specialists across the US. The network includes national and regional PPO networks.
CREATIVE BRIEF OF CLIENT Initial client brief was to establish a brand extension that hits their major target audience of the e l d e r l y. H o w e v e r, i t ’s n o t uncommon for younger people to establish a life insurance plan. Another aspect of the brief was to keep the product as genderneutral as possible. An establishment of problems and solutions tackles the indifference of what consumers might feel.
DESIGN ELEMENTS
Gender neutrality is the staple of the creative brief.
design for the market & consumer
LIVE was the keyword when creating a marketing slogan. LIVE THE WAY YOU WANT.
simple, clean, easyto-understand, effective, elemental.
09* I designed 9 different renditions of my logo to keep my options versatile and effective.
ROUGH AND FINAL LOGO DESIGNS The final rendition of the design was approached with a minimalist idea. Minimalist designs often grab direct attention without being lost in translation. I designed this with the intention that it could be used on it’s own to establish a visual hierarchy wherever it’s needed
INDIAN HEAD The indian head logo is the staple of the company. These were the final three roughs that set the final design into motion. My design ideas came from maintaining the Native American heritage. I used arrows as my brand extension for life insurance because the arrows symbolize direction in one’s life.
WEB PAGE
POST CARD AD
L I V E W A Y
Y O U
W A N T
BROCHURE
T H E
W E B S I T E W W W . M U T U A L O F O M A H A . C O M
CONTACTS
LOCATION
Timmy Wakefield (847) 680-8200
1580 Milwaukee Ave, Libertyville, IL 60048
B R O C H U R E
W H A T
THE VALUE OF LIFE INSURANCE Life insurance is about providing for the people you care about most. It pays them a sum of money you choose and may help protect them from the financial impact of your death.
W E
O F F E R :
1
TERM LIFE INSUR ANCE: $200.00 PER YEAR
2
PERMANENT LIFE INSUR ANCE: $249.00 PER YEAR
3
DISABILIT Y INSUR ANCE: $159.00 PER YEAR
4
UNIVERSAL LIFE INSUR ANCE: $237.00 PER YEAR
Provides protection that lasts a lifetime or for the life of the policy. Will build cash value when you are living.
Provides aordable coverage for a specific period of time. Payment amounts don't change ever.
Disability insurance helps replace a major portion of your income when you are sick or injured and unable to work.
We cannot cancel this policy, up to age 67, as long as you pay the premium when due.
WHAT DOES THIS MEAN FOR YOU? Brad and Tara Hansen were a nice young couple with three kids. Life for
These funds can help your loved ones pay monthly living
them was just beginning. But quite suddenly things changed. Now, it's
expenses, stay in their home and pay o debts, including final
just Brad and the kids. Although life insurance can't make everything
expenses. It can also help send a child to college one day, continue a
better, it can help give families time to heal without immediate money
family business or leave a legacy for your favorite charity.
worries.