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studio co-lab board 01/04

Leeds College of Art —

LEEDS COLLEGE OF ART PROSPECTUS

Prospectus 2012 - 2013

2012 - 2013

2012–2013

LCA Prospectus 2012/13 Pitch

Leeds College of Art Prospectus Route One Concept The concept for this route combines the classic history and heritage of Leeds College of Art, with a contemporary design approach. The heritage is reflected in the colour choice and finish, combined with a minimal design direction to the layout and use of sans-serif type. The two together effectively communicating the independent, specialist art & design institution.

Design Direction Stone Grey stock both conveys a sense of LCA’s historic past, yet is neutral enough to remain appropriate to a modern audience. Large dates are a copper-bronze metallic foil, complimenting the stock and communicating a high quality, professional institution. Lines in the outside margin are representative of the sections within the book and are a repeated theme throughout.

Guidelines Typeface

- DinPro Bold for headings - DinPro Regular for sub-headings

Grid

- 12 column grid, 4mm gutter - 10mm margins, 15mm inside

Specification Size - 200mm x 200mm Cover

- Pale Grey Colorplan, 270gsm - Copper-bronze foil block

Inner

- 100% recycled uncoated, 120gsm


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