Fakery

BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

TIM WAN

FAKERY OVERVIEW

01/06

Number of Days : 305/366

Average Temperature : 11°C

Full Moon : 15th

2012

New Moon : 29th

OCTOBER

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October is commonly associated with the season of autumn in the Northern hemisphere and spring in the Southern hemisphere, where it is the seasonal equivalent to April in the Northern hemisphere and vice versa.

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Prominent Dates Summer time ends

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Sun 28th

PREDICTIONS 01 Concorde breaks the sound barrier for the first time.

05 The first official version of the Linux kernel, version 0.02, is released.

02 Swissair liquidates and the airline is replaced

by SWISS.

06 Jason Lewis completes the first humanpowered circumnavigation of the globe.

03 The Mickey Mouse Club debuts on ABC. 04 NATO confirms invocation of Article 5 of the North Atlantic Treaty.

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07 John F. Kennedy signs the ratification of the Partial Test Ban Treaty.

11 The Polaroid Corporation files for federal bankruptcy protection.

08 Poland bans Solidarity and all trade unions.

12 An iron lung respirator is used for the first time at Children’s Hospital, Boston

09 A 13 kilogram (est.) fragment of the Peekskill meteorite lands in the driveway of the Knapp residence in Peekskill, New York, destroying the family’s 1980 Chevrolet Malibu

13 Fiji joins the United Nations.

10 The Netherlands Antilles are dissolved.

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18 Texas Instruments announces the first Transistor radio.

15 China launches Shenzhou 5, its first manned space mission.

19 In retaliation for Iranian attacks on ships in the Persian Gulf, the U.S. Navy disables three of Iran’s offshore oil platforms.

two thousand twelve

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14 U.S. President Ronald Reagan proclaims a War on Drugs.

16 The Skye Bridge is opened.

17 Mother Teresa awarded the Nobel Peace Prize.

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21 A purported bigfoot is filmed by Patterson and Gimlin.

22 India launches its first unmanned lunar mission Chandrayaan-1.

23 Apple releases the iPod. 24 Concorde makes its last commercial flight.

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The centenary of the dedication of the Statue of Liberty is celebrated in New York Harbor.

PREDICTIONS

31 A chartered Antonov An-26 explodes after takeoff in Northern Angola killing 50.

DESIGN OUTCOMES

Live ISTD competition brief titled Fakery. An extremely open brief that simply invited people to explore the world of fakery and develop a response that demonstrates their conceptual thinking and typographic skills.

Calendar series consisting of six 420mm x 594mm full colour duplex printed sheets accompanied by a 72 page black & white publication that explains the concept and provides further details about the series.

09 10 11 12 13 14 Nelson Mandela is sentenced to five years in prison.

26 The London Ambulance Service is thrown into chaos after the implementation of a new CAD, or Computer Aided Dispatch, system which failed.

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27 Latvia applies for membership in the European Union.

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29 British Prime Minister Margaret Thatcher opens the last stretch of the M25 motorway.

30 Helena, Montana is founded after four prospectors discover gold at “Last Chance Gulch”.

BRIEF DESCRIPTION

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20 A purported bigfoot is filmed by Patterson and Gimlin.

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BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

TIM WAN

FAKERY CONCEPT

02/06

CONCEPT / STRATEGY Utilising the notion of predictions to interpret fakery as a positive thing by engaging with the audience through presenting information in a false context.

Pedictions is a calendar series that interprets the definition of fakery by tampering with true events; placing them outside their original context to mislead, trigger nostalgia, and remind people of past events.

The calendar series work functionally as a real calendar with correct dates, average temperatures based on past records and predictions on moon statuses. Each prediction is referenced from prominent events in the past, most of which are quite obscure and unknown whereas some are obvious, these have all been credited to the correct date but of a different year. The calendars aim to challenge the viewer’s perception and reaction to these events. The series focus on events, weather, natural hazards, achievements

CONTENT of humankind and often subjects that are considered to be conspiracy theories or of the views of an individual.

from. Therefore information for this series can be argued to be completely false, which forms the basis of the whole concept.

This puts the viewer in control of how they define whether something is fake or not, touching upon the idea of fakery as (http://en.wikipedia.org/wiki/Main_Page) being a subjective judgment by the individual.

The Predictions Calendar series aims to inspire, inform, remind and confuse the viewer in a friendly way. Some events mentioned are quite controversial which feeds into the reality of the real world. Some people will agree with it, whereas other would refuse to accept it. As a whole, this concept aims to intrigue and provides the user with something different to think about.

All content and research has been gathered from the internet, relating to the idea of the internet being a difficult environment to monitor data and information

The predictions are infact real events from the past, relating to that exact date but in a different year, the notion of it simply being titled as Predictions and being placed in a false context plays with the idea of faking/lying as being something that can have a positive or informative impact.

All content was sourced from the internet, predominantly from Wikipedia.org as this touches on the subject of fake information and the internet being a platform that is extremely difficult to monitor information, therefore it becomes a difficult place to validate whether something is legitimate or not.

BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

TIM WAN

FAKERY PRIMARY OUTCOME & DESIGN DIRECTION

03/06

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Design Direction

Specification

The general design of focused on the layout, method of arranging type and the balance between aesthetics and function of a calendar.

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The approach of the gradient effect emphasizes the hierarchy of the layout whilst adding to the theme of time/ day & night. The colours of each month reflect the season and the part of the season that it fits in, creating a fresh look every month and a dynamic set of calendars when together.

1pt rule Month - Bodoni Std Roman 74pt Bodoni Std Book 18pt 20.5pt leading.

15mm margins DINpro Bold 46pt 100% Black 35% opacity shape Solid colour shape DINpro regular 40pt 15pt weight 15pt offset underline, colour white Times New Roman 20pt Bodoni Std Roman 74pt. Colour 100% black Bodoni Std Book 12pt 14.5pt leading.

Colour 100% black

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3mm gutter spacing DINpro regular 46pt. Colour White DINpro regular 8.5pt 11pt leading, hyphenation off. Colour white.

Text shifting to the centre by 5mm from the gutter 0.25pt rule, colour white

Document dimensions 420mm x 594mm Grid 12 column 3mm gutter 15mm margins Print Process colour duplex print Stock 130gsm matte white

BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

FAKERY PRIMARY OUTCOME - RANGE

RANGE / DISTRIBUTION

PRODUCTION SPECIFICATION

Complete series of 12 months produced on 6 duplex prints measuring 420mm x594mm. All calendars follow the set design guidelines whilst adopting a separate colour palette dependent on the time of month it is, which in turn reflects the typical seasonal weather.

Document dimensions 420mm x 594mm – 6 sheets

Along with the predictions, there are also other details and statements that challenge the reader to decide whether the statements are true or not, which in turn decides whether it’s fake or not, this toys with the concept of something being fake as dependent on the recipient and whether they agree with it or not.

Grid 12 column 3mm gutter 15mm margins Print Process colour duplex print Stock 130gsm matte white

TIM WAN

04/06

BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

TIM WAN

FAKERY SECONDARY OUTCOME

CONCEPT / DESIGN DIRECTION

SPECIFICATION

PRODUCTION SPECIFICATION

Predictions publication that accompanies the calendars.

In comparison to the calendar design, the publication acts as more of a guide and more indepth investigation into the concept, therefore adopts a more ‘manual’ like design to it.

The design direction is relatively minimal with it’s emphasis on readability and the function of it as a booklet.

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Document dimensions 190mm 274mm

The publication acts as a complimentary copy for the viewer which comes with the calendar series. The approach follows the initial identity of the calendar and the layout in general works well as an archive of all the events but with more details, acting as a reference booklet.

DINpro regular 10pt. 12pt leading, black Bodoni Std Roman 50pt, black DINpro regular 18.9pt, black 7pt weight, 7pt offset underline, black 0.5pt rule. Colour black Bodoni 30pt, 24pt leading DINpro bold, 18pt, 22pt leading DINpro bold, 8.5, 11pt leading, underlined DINpro regular 8.5, 11pt leading, underlined, black DINpro regular, 7.5pt, 9pt leading, black DINpro 8.5pt bold, 11pt leading DINpro 8.5pt light, 11pt leading

Grid 8 column 3mm gutter 12 rows 3mm gutter Margins 12mm Top, bottom, outside 18mm inside Print Single Colour Litho Stock 90gsm white

05/06

BRIEF 02 / FINAL MAJOR PROJECT / OUGD303 / T-WAN0811FMP.BLOGSPOT.COM / FAKERY

TIM WAN

FAKERY DIGITAL RANGE

FEBRUARY

06/06

MARCH

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OCTOBER MARCH

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24 Number of Days : 305/366

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Average Temperature : 11°C

Full Moon : 15th

OCTOBER

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Four men break into the National Gallery of Norway and steal Edward Munch’s iconic painting The Scream.

2012

New Moon : 29th

10

October is commonly associated with the season of autumn in the Northern hemisphere and spring in the Southern hemisphere, where it is the seasonal equivalent to April in the Northern hemisphere and vice versa.

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Prominent Dates Summer time ends

PREDICTIONS

Sun 28th

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An iron lung respirator is used for the first time at Children’s Hospital, Boston

DESIGN CONCEPT IPHONE APP

DESKTOP APPLICATION

iPhone App that utilises the information taken from the printed outcome but delivered in smaller sections. This format of delivery allows for a consistent design appearance whilst adapting to the format of a hand held digital device.

Taking the design concept and guidelines from the printed outcomes, this can easily be applied to a range of digital devices that would be both functional interesting as a visual wallpaper for example.

The App displays daily information, providing the using with something interesting to look at each day that relates to that exact date. z

The same design direction is applied to a digital device, but has altered slightly due to the format and interactive elements of how a screen based device works. Although the layout and design is slightly different, the same consideration to the use of typography, layout and colour palette is consistent throughout.

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