T R SOCIAL E N MEDIA DS We know how important social media is! Over half of social media users research and view products on social media. It is a vital component now to add to your retail marketing strategy!
Adapt so you can present your unique,
lovely and inspiring representation of you, your store, what you sell, and what you choose for your customer. It is THE way to communicate! And it’s easy! I have listed three relevant and growing trends you need to know.
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1. CREATIVE 2. MEMORABLE 3. IMPACTFUL 4. ENTERTAINING 5. UNIQUE 6. INTERACTIVE
My trend watch for 2021 TOP 5 TRENDS TO FOLD INTO YOUR SOCIAL MEDIA 1. Live streams
Recently, due to the COVID-19 health crisis, businesses, artists and institutions have had to pivot and dramatically reach their customers or audiences via social media, blogs and websites. Live-stream became alive and increased dramatically. All of a sudden retail stores were popping up with shop owners sharing their recent collections and products, live!
The number of views on Instagram and Facebook Live doubled in just weeks. While the situation continues to evolve in 2021, your customers have become used to being able to interact with brands live without ever leaving their homes. Live streaming continues to gain popularity and should definitely be a part of your social media marketing strategy.
QUICK & EASY TIPS:
1. Simple lighting on you and your collections, a camera phone and you’re set. Don’t be shy, when you get a new collection in, share it and your enthusiasm. Doesn’t have to be a long feed, just make it quick and easy.
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2. Be consistent in your schedule, so your customers will catch you live! They can always watch it after you have posted it, but they love sending you hearts and little love thumbs up while you are live.
3. Maintain a similar format for your videos. Same place same time, open boxes and share your treats.
