Discover - Media Information for advertisers

Saru

Teg Down

Kings Worthy

Titchfield

Otterbourne

Knightwood Media Whiteley

Information 2014

Braishfield

Connecting Local Businesses to Local Communities

Harestock

Bitterne

West Wellow

otley

Valley Park

MEON VALLEY

Horton Heath

WINCHESTER

Shedfield

ITCHEN VALLEY Swanwick

SOUTHAMPTON EAST Abbotswood Ashurst

Ampfield

Olivers Battery

Midanbury

Sarisbury Green

ROMSEY Botley

Netley Marsh Sarum

LOCKS HEAT Portswood

Highfield

Badger Farm

SOUTHAMPTON

Totton Olivers Battery

Boyatt Wood Upper Shirley

s Battery

Braishfield Bassett Knowle

Bitterne Park North Baddelsey

CHANDLERS FORD Warsash Fulflood Lordswood Hiltingbury

ngton

Cadnam

Chilworth

Fair Oak

Weeke

field

Regents Park

West End

Wickham

SOUTHAMPTON WEST Bishops Waltham

oss

Botley

addelsey Sherfield English ling Hursley

wanmore

FAREHAM

SOUTHAMPTON WEST

Your Local Advertising Partner Waltham Chase Colden Common

Welcome to Discover, your local advertising partner

Let’s be honest...

We’d all love to run our businesses without spending on advertising. But given that it’s a necessity, what you want most from an advertising provider is clear information, professional advice that you can trust and good value for money. The last thing you need is a pushy pitch from a media sales person, driven by their commission and putting you off advertising altogether.

Our aim is to restore that trust and improve the reputation of advertising through leading by example. So if we think you would get better value for money by choosing a different size advert or target area we’ll tell you, even if it means you spend less. That’s one of the reasons why our customers keep coming back.

We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack the time, budget or expertise to promote your business as effectively as you’d like, you’re speaking to the right people. Not only do we offer a fantastic range of advertising options with Discover, we have a growing menu of marketing and small business services available exclusively to our regulars.

Our experience costs nothing to share. We hope you decide to be “Discovered” and join the list of satisfied customers we enjoy supporting.

Melanie & Tania

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132,000 circulation 10 local editions

Kings Worthy *For circulation figures per edition please refer to separate Advertising Rates card.

WINCHESTER

You can choose to advertise in any of these 10 Discover localised editions, each with a circulation of up to 15,000*. We believe the more relevant a publication is to the reader, the better the response for advertisers. And, with Discover, you don’t waste valuable budget on advertising where you don’t want to.

Olivers Battery Lockerley Braishfield Ampfield

ROMSEY North Baddesley

West Wellow

Cadnam

Ashurst

ITCHEN VALLEY Bishops Waltham

West End

SOUTHAMPTON EAST

Totton

MEON VALLEY

Fair Oak

SOUTHAMPTON

SOUTHAMPTON WEST

Lyndhurst

CHANDLERS FORD

Chilworth

Ower

Flexibility and Choice offer so much more...

Otterbourne Colden Common

Shirell Heath

Botley Hedge End

Wickham Marchwood

LOCKS HEATH Warsash

FAREHAM

Titchfield

• Experiment with different adverts or headlines to see what works best.

• Introduce special offers in selected areas.

• Book different advert sizes per edition for maximum coverage while staying within budget.

So, What’s Your Choice?

Cherry-pick the editions that suit your needs or for best value buy one of our “Go” packages on page 10.

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Regular features keep Discover readers loyal What’s On Upfront & Personal Community Snippets Reviews Short Story Kids Page Recipe Puzzles & Quiz Useful Numbers & Local Groups Directory

Property Services l Outdoor Living/Gardening l Moving Home l Retail l Hair & Beauty l Health & Wellbeing l Education l M

Meon Valley Edition inc Bishop’s Waltham | Wickham | Villages

December 2013

DIRECTORIES

Discover has reader appeal. It’s trusted and enjoyed. Residents like the handy size and the print quality. It’s too good to throw away - and it’s local to them. Once read, it’s often kept in the kitchen, office or by the telephone; a handy resource to find a local business, such as yours.

Designed for retention, readability, response

Video Tips p6 Local News p12 Short Story p14

Sales enquiries. Web traffic.

Brand awareness.

Hampshire Walks p22 What’s On p26 Advertisers Index p28

WIN

A Family Panto ticket to Jack and the Beanstalk, see page 8

Live Local... Think Local... Buy Local

Our magazines are carefully thought out to encourage readers to keep delving in – and every time they do they are exposed to our advertisers. Discover is the perfect showcase for your business whatever budget you have. All our advertisers are given time, advice and our expertise to ensure as best a response as possible is achieved. We’ll always recommend the appropriate advert size (biggest isn’t always best!) and give you advice on style, headlines, images and text. And, if we think we could improve the advert you supply, we’ll tell you.

A

Handy A5 size 134mm Localised editions Full bleed: 140 Fewer adverts per page Fewer advert sizes At least 25% editorial Serialised features Reader hooks Local listings Categorised sections Advertisers index Competitions

Motoring l Professional Services l Business & IT l Event Planning l Pets l Sport & Leisure l Eating & Drinking l Entertainment

Readers Who gets Discover? get a new Mostly ABC1 1 Print : 2 Drops Discover’s circulation is made up Each edition is printed magazine of areas that are predominantly: bi-monthly but to ensure a suburban/residential steady stream of enquiries for every other •(exc flats and areas with high our advertisers the delivery of of rented properties) an issue is staggered over the month •proportion ABC1 homeowners • 3+ bedrooms • driveway • garden Where Discover is delivered by Royal Mail (about 40% of total circulation) every residential property within a postcode sector receives a copy.

two months with three weeks between each one. For this reason we quote advertising rates per month and the minimum booking is two months. Please refer to the rate card for circulation figures per edition per month.

Each edition 6 issues per year 12 deliveries Jan/Mar/May/Jul/Sept/Nov WINCHESTER CHANDLERS FORD ITCHEN VALLEY SOUTHAMPTON LOCKS HEATH

Feb/Apr/Jun/Aug/Oct/Dec ROMSEY SOUTHAMPTON WEST SOUTHAMPTON EAST MEON VALLEY FAREHAM

Professionally managed distribution

How distribution is checked Trackers

GPS devices which precisely record and report a distributor’s journey.

Used for new starters and random checks.

Competitions

Readers supply their postcode as part of their entry telling us when and where Discover was delivered.

Reaching rural areas with Royal Mail

Mystery Houses Residents register as mystery houses and report receipt of their copy by text

or email.

Door to Door

Checks are carried out by Distribution Monitors on random routes not covered by the above methods.

Discover is delivered by Royal Mail in rural or particularly hilly areas. It’s a consistently reliable method of delivery so we don’t carry out secondary checks.

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Getting the best from your budget

Size. Coverage. Budget.

We’ll help you reach the right balance.

In order to get the most from your advertising in Discover here are a few considerations: •

•

• •

use the most appropriate size advert for your type of business co-ordinate advertising with other marketing activities where possible keep your advertising fresh and up to date set and be realistic with your expectations

“Go” Regular

It’s a known fact that repeated advertising delivers the most cost effective result so we encourage you to take advantage of the generously discounted Regular Rate with all its added benefits.

SIZE? What size of advert does your type of business warrant?

What size are your competitors’ adverts?

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EXPECTATIONS? What are your expectations of cost vs results?

WHERE? How far do you want to travel to visit a customer?

From how far will a customer realistically travel to reach you?

BUDGET? To maximise your budget, could you run different size adverts?

WHO? Who is your typical customer? Where do they live? What type of customers do you want more of?

Free advert design available

Free Design Service Choosing where to advertise is only half the story. What to advertise and how is just as important. Our design team is on hand to create an advert tailored to your target audience to give you the best chance of achieving the results you want.

If you don’t have images or a logo our designers can source or design something for you and we can help you with the words.

To start the design process here’s a checklist of what we will ask for: • your logo in high resolution (jpg, pdf format) • wording • images in high resolution (jpg, pdf format) • contact details i.e., address, telephone numbers, website address DM! Totton, Sep13 - FINAL_DMG! Master Layout (Jun13) 16/08/2013 18:55 Page 40

Don’t get caught out in the cold Book your boiler service now and stay warm this winter Don’t wait until it’s too late, reduce the risk of your boiler breaking down by booking a service now!

• Boiler servicing • Central heating breakdowns • Annual service plans from £5 per month • Landlord gas safety checks • Power flushing

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A5 full page 134mm x 192mm Full bleed: 154mm x 216mm

Gair Gas now offer a 7 year warranty on all Worcester Greenstar gas or oil fired boilers.

Half page Landscape:134mm x 94mm Portrait: 65mm x 192mm

Registered Installer

Call 0800 310 2323 www.gairgas.co.uk E-mail sales@gairgas.co.uk 28/10/13 21:10:31

Quarter page 65mm x 94mm 8th page 65mm x 45mm

design@discovermagazines.co.uk

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SA VE

“Go” packages Best value Up to 40% discount Terms apply

Kings Worthy

WINCHESTER

25

Kings Worthy

%

25

WINCHESTER Olivers Battery

Olivers Battery Lockerley

Lockerley

Braishfield

Braishfield Whiteparish

Whiteparish

Ampfield

Ampfield ROMSEY North Baddesley

West Wellow

Cadnam

Otterbourne Colden Common CHANDLERS FORD

Totton

SOUTHAMPTON

ROMSEY North Baddesley

West Wellow Fair Oak

Chilworth

Ower

You choose your circulation, not us

SA VE

Bishops Waltham

West End

Shirell Heath

Botley

Totton

SOUTHAMPTON

Lyndhurst

Wickham

Ashurst

Marchwood

LOCKS HEATH Warsash

Bishops Waltham

West End

Shirell Heath

Botley Hedge End

Hedge End Ashurst

Fair Oak

Chilworth

Ower Cadnam

Otterbourne Colden Common CHANDLERS FORD

Lyndhurst FAREHAM Titchfield

Go Central

Wickham Marchwood

LOCKS HEATH Warsash

FAREHAM Titchfield

Go West

Circulation ±71,000

Circulation ±66,000

5 Editions Southampton West, Southampton, Southampton East, Chandlers Ford, Itchen Valley

5 Editions Chandlers Ford, Winchester Romsey, Southampton West Southampton

%

SA VE

Kings Worthy

25

Kings Worthy

%

WINCHESTER

SA VE

WINCHESTER Olivers Battery

Olivers Battery Lockerley

Lockerley

40

%

Choice Flexibility Focus

Braishfield

Braishfield Whiteparish

Whiteparish

Ampfield

Ampfield ROMSEY North Baddesley

West Wellow

Totton

SOUTHAMPTON

ROMSEY West Wellow

Fair Oak

Chilworth

Ower Cadnam

Otterbourne Colden Common CHANDLERS FORD

Bishops Waltham

West End

Shirell Heath

Botley

Totton

SOUTHAMPTON

Lyndhurst

Wickham

Ashurst

Marchwood Lyndhurst LOCKS HEATH Warsash

Bishops Waltham

West End

Shirell Heath

Botley Hedge End

Hedge End Ashurst

Fair Oak

Chilworth

Ower Cadnam

Otterbourne Colden Common

CHANDLERS FORD North Baddesley

FAREHAM Titchfield

Go East

Wickham Marchwood

LOCKS HEATH Warsash

Go Max

FAREHAM Titchfield

Circulation ±66,000

Circulation 132,000

5 Editions Locks Heath, Fareham Meon Valley, Itchen Valley Southampton East

10 Editions

Or “Go” Bespoke see rate card for price per edition

SITES

We don’t just sell advertising space.

Taking the stress out of going online Virtually every business can, in some way, capitalise on the internet. If you don’t have a website yet or are wanting a fresh, modern approach to online marketing, talk to Discover.

We strongly believe that advertising in Discover, combined with a professional online presence, results in a higher local profile and ultimately, new and more repeat business.

Free website design Within two weeks of advertising with Discover on the Regular Rate, your business can be online with a 5 page website, associated to a business Facebook page, located on Google Maps and monitored with Google Analytics. If technology isn’t your strong point (after all, you have a business to run!), let Discover Sites do it for you.

We don’t charge for website design, just a one off £35 + VAT set up fee. Once you are happy with the look, the style and the content, you only pay for hosting the site. And even better, there’s no long term contract.

The tools on your new site let you do the updates yourself without needing to understand “what’s under the bonnet”. If you can edit a Word document, you’ll be able to change the words on your site just as easily. As we said, we want your advertising to be effective so if that means adding a web presence, we make it happen.

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www.discoversites.co.uk

in

EDITION NAME

QTY Up to

SOUTHAMPTON

15,000

SOUTHAMPTON WEST

8,000

SOUTHAMPTON EAST

6,400

ROMSEY WINCHESTER

10,000 6,000

CHANDLERS FORD

14,000

ITCHEN VALLEY

11,300

LOCKS HEATH

14,500

FAREHAM

14,500

Say more with a leaflet

Do leaflet drops work?

Yes, but there is an art to it. Effectiveness depends on frequency, leaflet design (different from advert design) and the type of business. There is a limit of four non-competing items per issue and each item is tucked within Discover when delivered. Please feel free to ask for advice about how to get the most from leaflet distribution.

Need Leaflet Design?

We provide a very competitively priced leaflet design and print service so please ask for a quotation. A table of available slots per edition is available online. Every edition can take leaflets except Meon Valley.

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Menu of extras Advertising is just one piece of the marketing picture. If you are an advertiser on our Regular Rate, you have exclusive access to a host of extra services designed to help with your marketing, small business management and implementing technology for improved efficiency. We are local advertising partners here to help you and if we can’t do something ourselves we probably know someone who can.

HELPING YOU GROW YOUR BUSINESS Initial Advert Design

•

Marketing Advice

•

Editorial Opportunities

•

Front Cover Sponsorship

•

Discounted for Discover

Website & Online Marketing

•

Radio Advertising

•

Leaflet Design, Print & Delivery

•

Graphic Design Services

•

Computer Support

•

Vehicle / Shop Signage

•

Business Toolkit Advice

•

•

Virtual Office Services

•

Telephone Answering Service

•

Email Marketing Slots

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Free to Regulars

Promotional Goods

•

• •

www.discoverextras.co.uk

Community matters

1% of our revenue is donated to three local charities per year.

50% discount for registered charities

Discover is the only local magazine in the Solent area with a fully up-to-date and community focussed website for its readers. Throughout Discover, readers are directed to www.discovercommunity.co.uk for more information on events and local information. Serving the community with this useful resource builds brand loyalty and goodwill. For our Regular advertisers there’s free inclusion in the Business Directory with links to advertisers’ websites.

Free editorial for community events and organisations

Plus ● Local Notice Board ● Hampshire Walks ● Clubs & Societies ● What’s On ● Restaurant Guide ● Useful Numbers ● Councillors & MPs ● Community Calendar ● Marketplace ● Amenities Directory

www.discovercommunity.co.uk

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Trust and transparency

Everything about Discover’s circulation, distribution and pricing is explained in detail and available online. You are entitled to ask for proof of circulation and printing so you know exactly what you are paying for. Please ask other publishers to do the same.

Ready to be Discovered?

Please call us today or book online using our unique Cost Calculator & Self Service Booking System.

“I was very impressed with the amount of information on the website including an instant price with a breakdown. I have dealt with

“Thank you for helping me start my business.”

Mo Mariner

“They couldn’t have been more helpful.”

Kay Murrant

many magazines over the years and I have to say that Melanie and Tania are a refreshing pair of professionals.”

Charlotte, Media Consultant “Well managed and efficient.”

Andy Gair

Discover Magazines Ltd 57 Wood End Way, Chandlers Ford, Hampshire SO53 4LN

Tel: 023 8026 6388 Mon-Fri 8am-8pm

melanie@discovermagazines.co.uk www.discovermagazines.co.uk

“Lovely people to work with.”

Roy Hampson

Bespoke or “Go” packages The price you pay to advertise will depend on the advert size, the number of editions you choose and number of months booked. With 10 editions, 5 advert sizes, premium positions and three booking periods to choose from the options are extensive. Therefore, as the Regular Rate is the most popular and best value, this is what is shown below per edition and per “Go” package. For other options please call Melanie Tinson or use Discover’s unique Instant Quote Calculator online.

“GO” BESPOKE

Regular Rate per month + VAT (terms apply)

Per Edition

8th page

1/4 page

1/2 page

A5 page

Circ: 9,000 Meon Valley or Winchester

£19

£34

£59

£115

Circ: up to 15,000 Chandlers Ford, Romsey, Itchen Valley, Southampton West, Southampton, Southampton East, Locks Heath or Fareham

£28

£49

£86

£165

Any combination of the above

Use our online calculator or call for a quote

“GO” PACKAGES

save 25%

4 options

Regular Rate per month + VAT (terms apply) 8th page

1/4 page

1/2 page

A5 page

Go Central - Southampton West, Southampton, Southampton East, Chandlers Ford & Itchen Valley

£99

£175

£299

£585

Go West - Southampton West, Romsey, Chandlers Ford, Southampton & Winchester

£99

£175

£299

£585

Go East - Southampton East, Itchen Valley, Fareham, Locks Heath & Meon Valley

£99

£175

£299

£585

£185

£295

£495

£850

“Go Max” - All editions (East & West packages)

save 40%

www.discoveradvertising.co.uk

Advertising rates 2014 WHY GO REGULAR? • Best Value Rate • Most Effective Results • Free Advert Design • Free Editorial • Discover Extras CONDITIONS OF BOOKING Minimum of 6 months, continuing thereafter until cancellation.

Monthly payment by Direct Debit.

Call Melanie 023 8026 6388

Printed in Odd Months

Printed in Even Months

Edition Name Postcodes covered

Circulations A&B

Circulation A in Jan, Mar, May July, Sept, Nov

Circulation B in Feb, Apr, June Aug, Oct, Dec

SOUTHAMPTON WEST SO40

14,300

6,300 SO40 2 & 7 inc Ashurst, Cadnam

8,000* Totton, Eling

SOUTHAMPTON EAST SO18, SO30

14,500

8,100 SO18 1,3,4, 6 inc Bitterne, Bitterne Park, Midanbury

6,400* SO18 2,5 West End

3,900 SO32 2 inc Bishops Waltham

5,100 SO32 1, PO17 5 inc Wickham

MEON VALLEY SO32, PO17

9,000

ROMSEY SO51, SO52

14,500

6,500 (2,000*) SO51 0,6,9 SO51 rural, North Baddesley

8,000* Romsey suburban

FAREHAM PO15, PO16

14,500

7,250* Fareham North, Titchfield

7,250* Fareham South, Stubbington

CHANDLERS FORD SO53, SO50, SO21

14,000

7,000* Chandlers Ford, Knightwood, Valley Park, Hursley, Boyatt Wood

7,000* Chandlers Ford, Hiltingbury, Otterbourne Boyatt Wood

ITCHEN VALLEY SO30, SO50

14,400

7,650* Hedge End South, Botley, Horton Heath, Colden Common

6,750 (3,700*) Hedge End North, Colden Common, Fair Oak, Horton Heath

LOCKS HEATH SO31, PO14

14,500

7,250* Locks Heath & Warsash

7,250* Titchfield Common, Park Gate, Whiteley, Sarisbury Green, Swanwick

SOUTHAMPTON SO15, SO16, SO17

15,000

7,500* West side inc Regents Park, Upper Shirley, Lordswood, Nursling

7,500* East side inc Highfield, Portswood, Chilworth, Rownhams, Bassett

4,000* Winchester A

5,000 (2000*) Winchester B

WINCHESTER SO22, SO23

9,000

Notes:* Denotes the circulation where leaflets are accepted.

1.Each advert is valid for two months. 2. Minimum booking is two months 3. Circulation subject to minor amendments Discover Magazines Ltd, 57 Wood End Way, Chandlers Ford, Hampshire SO53 4LN

Circulation per edition It’s all online

www.discoveradvertising.co.uk Delivery Areas per Edition Cost Calculator Self Service Booking System Copy Deadlines Print Dates Delivery Dates Magazine Gallery Advert Sizes Leaflet Inserts Availability Editorial Request Form Terms & Conditions Meet the Discover Team