Saru
Teg Down
Kings Worthy
Titchfield
Otterbourne
Knightwood Media Whiteley
Information 2014
Braishfield
Connecting Local Businesses to Local Communities
Harestock
Bitterne
West Wellow
otley
Valley Park
MEON VALLEY
Horton Heath
WINCHESTER
Shedfield
ITCHEN VALLEY Swanwick
SOUTHAMPTON EAST Abbotswood Ashurst
Ampfield
Olivers Battery
Midanbury
Sarisbury Green
ROMSEY Botley
Netley Marsh Sarum
LOCKS HEAT Portswood
Highfield
Badger Farm
SOUTHAMPTON
Totton Olivers Battery
Boyatt Wood Upper Shirley
s Battery
Braishfield Bassett Knowle
Bitterne Park North Baddelsey
CHANDLERS FORD Warsash Fulflood Lordswood Hiltingbury
ngton
Cadnam
Chilworth
Fair Oak
Weeke
field
Regents Park
West End
Wickham
SOUTHAMPTON WEST Bishops Waltham
oss
Botley
addelsey Sherfield English ling Hursley
wanmore
FAREHAM
SOUTHAMPTON WEST
Your Local Advertising Partner Waltham Chase Colden Common
Welcome to Discover, your local advertising partner
Let’s be honest... We’d all love to run our businesses without spending on advertising. But given that it’s a necessity, what you want most from an advertising provider is clear information, professional advice that you can trust and good value for money. The last thing you need is a pushy pitch from a media sales person, driven by their commission and putting you off advertising altogether. Our aim is to restore that trust and improve the reputation of advertising through leading by example. So if we think you would get better value for money by choosing a different size advert or target area we’ll tell you, even if it means you spend less. That’s one of the reasons why our customers keep coming back. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack the time, budget or expertise to promote your business as effectively as you’d like, you’re speaking to the right people. Not only do we offer a fantastic range of advertising options with Discover, we have a growing menu of marketing and small business services available exclusively to our regulars. Our experience costs nothing to share. We hope you decide to be “Discovered” and join the list of satisfied customers we enjoy supporting.
Melanie & Tania
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132,000 circulation 10 local editions
Kings Worthy *For circulation figures per edition please refer to separate Advertising Rates card.
WINCHESTER
You can choose to advertise in any of these 10 Discover localised editions, each with a circulation of up to 15,000*. We believe the more relevant a publication is to the reader, the better the response for advertisers. And, with Discover, you don’t waste valuable budget on advertising where you don’t want to.
Olivers Battery Lockerley Braishfield Ampfield
ROMSEY North Baddesley
West Wellow
Cadnam
Ashurst
ITCHEN VALLEY Bishops Waltham
West End
SOUTHAMPTON EAST
Totton
MEON VALLEY
Fair Oak
SOUTHAMPTON
SOUTHAMPTON WEST
Lyndhurst
CHANDLERS FORD
Chilworth
Ower
Flexibility and Choice offer so much more...
Otterbourne Colden Common
Shirell Heath
Botley Hedge End
Wickham Marchwood
LOCKS HEATH Warsash
FAREHAM
Titchfield
• Experiment with different adverts or headlines to see what works best. • Introduce special offers in selected areas. • Book different advert sizes per edition for maximum coverage while staying within budget.
So, What’s Your Choice? Cherry-pick the editions that suit your needs or for best value buy one of our “Go” packages on page 10.
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Regular features keep Discover readers loyal What’s On Upfront & Personal Community Snippets Reviews Short Story Kids Page Recipe Puzzles & Quiz Useful Numbers & Local Groups Directory
Property Services l Outdoor Living/Gardening l Moving Home l Retail l Hair & Beauty l Health & Wellbeing l Education l M
Meon Valley Edition inc Bishop’s Waltham | Wickham | Villages
December 2013
DIRECTORIES
Discover has reader appeal. It’s trusted and enjoyed. Residents like the handy size and the print quality. It’s too good to throw away - and it’s local to them. Once read, it’s often kept in the kitchen, office or by the telephone; a handy resource to find a local business, such as yours.
Designed for retention, readability, response
Video Tips p6 Local News p12 Short Story p14
Sales enquiries. Web traffic. Brand awareness.
Hampshire Walks p22 What’s On p26 Advertisers Index p28
WIN
A Family Panto ticket to Jack and the Beanstalk, see page 8
Live Local... Think Local... Buy Local
Our magazines are carefully thought out to encourage readers to keep delving in – and every time they do they are exposed to our advertisers. Discover is the perfect showcase for your business whatever budget you have. All our advertisers are given time, advice and our expertise to ensure as best a response as possible is achieved. We’ll always recommend the appropriate advert size (biggest isn’t always best!) and give you advice on style, headlines, images and text. And, if we think we could improve the advert you supply, we’ll tell you.
A
Handy A5 size 134mm Localised editions Full bleed: 140 Fewer adverts per page Fewer advert sizes At least 25% editorial Serialised features Reader hooks Local listings Categorised sections Advertisers index Competitions
Motoring l Professional Services l Business & IT l Event Planning l Pets l Sport & Leisure l Eating & Drinking l Entertainment
Readers Who gets Discover? get a new Mostly ABC1 1 Print : 2 Drops Discover’s circulation is made up Each edition is printed magazine of areas that are predominantly: bi-monthly but to ensure a suburban/residential steady stream of enquiries for every other •(exc flats and areas with high our advertisers the delivery of of rented properties) an issue is staggered over the month •proportion ABC1 homeowners • 3+ bedrooms • driveway • garden Where Discover is delivered by Royal Mail (about 40% of total circulation) every residential property within a postcode sector receives a copy.
two months with three weeks between each one. For this reason we quote advertising rates per month and the minimum booking is two months. Please refer to the rate card for circulation figures per edition per month.
Each edition 6 issues per year 12 deliveries Jan/Mar/May/Jul/Sept/Nov WINCHESTER CHANDLERS FORD ITCHEN VALLEY SOUTHAMPTON LOCKS HEATH
Feb/Apr/Jun/Aug/Oct/Dec ROMSEY SOUTHAMPTON WEST SOUTHAMPTON EAST MEON VALLEY FAREHAM
Professionally managed distribution
How distribution is checked Trackers
GPS devices which precisely record and report a distributor’s journey. Used for new starters and random checks.
Competitions
Readers supply their postcode as part of their entry telling us when and where Discover was delivered.
Reaching rural areas with Royal Mail
Mystery Houses Residents register as mystery houses and report receipt of their copy by text or email. Door to Door
Checks are carried out by Distribution Monitors on random routes not covered by the above methods.
Discover is delivered by Royal Mail in rural or particularly hilly areas. It’s a consistently reliable method of delivery so we don’t carry out secondary checks.
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Getting the best from your budget
Size. Coverage. Budget. We’ll help you reach the right balance. In order to get the most from your advertising in Discover here are a few considerations: • • • •
use the most appropriate size advert for your type of business co-ordinate advertising with other marketing activities where possible keep your advertising fresh and up to date set and be realistic with your expectations
“Go” Regular
It’s a known fact that repeated advertising delivers the most cost effective result so we encourage you to take advantage of the generously discounted Regular Rate with all its added benefits.
SIZE? What size of advert does your type of business warrant? What size are your competitors’ adverts?
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EXPECTATIONS? What are your expectations of cost vs results?
WHERE? How far do you want to travel to visit a customer? From how far will a customer realistically travel to reach you?
BUDGET? To maximise your budget, could you run different size adverts?
WHO? Who is your typical customer? Where do they live? What type of customers do you want more of?
Free advert design available
Free Design Service Choosing where to advertise is only half the story. What to advertise and how is just as important. Our design team is on hand to create an advert tailored to your target audience to give you the best chance of achieving the results you want.
If you don’t have images or a logo our designers can source or design something for you and we can help you with the words.
To start the design process here’s a checklist of what we will ask for: • your logo in high resolution (jpg, pdf format) • wording • images in high resolution (jpg, pdf format) • contact details i.e., address, telephone numbers, website address DM! Totton, Sep13 - FINAL_DMG! Master Layout (Jun13) 16/08/2013 18:55 Page 40
Don’t get caught out in the cold Book your boiler service now and stay warm this winter Don’t wait until it’s too late, reduce the risk of your boiler breaking down by booking a service now! • Boiler servicing • Central heating breakdowns • Annual service plans from £5 per month • Landlord gas safety checks • Power flushing
144901 1-2pge_winter13v2.indd 3
A5 full page 134mm x 192mm Full bleed: 154mm x 216mm
Gair Gas now offer a 7 year warranty on all Worcester Greenstar gas or oil fired boilers.
Half page Landscape:134mm x 94mm Portrait: 65mm x 192mm
Registered Installer
Call 0800 310 2323 www.gairgas.co.uk E-mail sales@gairgas.co.uk 28/10/13 21:10:31
Quarter page 65mm x 94mm 8th page 65mm x 45mm
design@discovermagazines.co.uk
9
SA VE
“Go” packages Best value Up to 40% discount Terms apply
Kings Worthy
WINCHESTER
25
Kings Worthy
%
25
WINCHESTER Olivers Battery
Olivers Battery Lockerley
Lockerley
Braishfield
Braishfield Whiteparish
Whiteparish
Ampfield
Ampfield ROMSEY North Baddesley
West Wellow
Cadnam
Otterbourne Colden Common CHANDLERS FORD
Totton
SOUTHAMPTON
ROMSEY North Baddesley
West Wellow Fair Oak
Chilworth
Ower
You choose your circulation, not us
SA VE
Bishops Waltham
West End
Shirell Heath
Botley
Totton
SOUTHAMPTON
Lyndhurst
Wickham
Ashurst
Marchwood
LOCKS HEATH Warsash
Bishops Waltham
West End
Shirell Heath
Botley Hedge End
Hedge End Ashurst
Fair Oak
Chilworth
Ower Cadnam
Otterbourne Colden Common CHANDLERS FORD
Lyndhurst FAREHAM Titchfield
Go Central
Wickham Marchwood
LOCKS HEATH Warsash
FAREHAM Titchfield
Go West
Circulation ±71,000
Circulation ±66,000
5 Editions Southampton West, Southampton, Southampton East, Chandlers Ford, Itchen Valley
5 Editions Chandlers Ford, Winchester Romsey, Southampton West Southampton
%
SA VE
Kings Worthy
25
Kings Worthy
%
WINCHESTER
SA VE
WINCHESTER Olivers Battery
Olivers Battery Lockerley
Lockerley
40
%
Choice Flexibility Focus
Braishfield
Braishfield Whiteparish
Whiteparish
Ampfield
Ampfield ROMSEY North Baddesley
West Wellow
Totton
SOUTHAMPTON
ROMSEY West Wellow
Fair Oak
Chilworth
Ower Cadnam
Otterbourne Colden Common CHANDLERS FORD
Bishops Waltham
West End
Shirell Heath
Botley
Totton
SOUTHAMPTON
Lyndhurst
Wickham
Ashurst
Marchwood Lyndhurst LOCKS HEATH Warsash
Bishops Waltham
West End
Shirell Heath
Botley Hedge End
Hedge End Ashurst
Fair Oak
Chilworth
Ower Cadnam
Otterbourne Colden Common
CHANDLERS FORD North Baddesley
FAREHAM Titchfield
Go East
Wickham Marchwood
LOCKS HEATH Warsash
Go Max
FAREHAM Titchfield
Circulation ±66,000
Circulation 132,000
5 Editions Locks Heath, Fareham Meon Valley, Itchen Valley Southampton East
10 Editions
Or “Go” Bespoke see rate card for price per edition
SITES
We don’t just sell advertising space.
Taking the stress out of going online Virtually every business can, in some way, capitalise on the internet. If you don’t have a website yet or are wanting a fresh, modern approach to online marketing, talk to Discover. We strongly believe that advertising in Discover, combined with a professional online presence, results in a higher local profile and ultimately, new and more repeat business.
Free website design Within two weeks of advertising with Discover on the Regular Rate, your business can be online with a 5 page website, associated to a business Facebook page, located on Google Maps and monitored with Google Analytics. If technology isn’t your strong point (after all, you have a business to run!), let Discover Sites do it for you. We don’t charge for website design, just a one off £35 + VAT set up fee. Once you are happy with the look, the style and the content, you only pay for hosting the site. And even better, there’s no long term contract. The tools on your new site let you do the updates yourself without needing to understand “what’s under the bonnet”. If you can edit a Word document, you’ll be able to change the words on your site just as easily. As we said, we want your advertising to be effective so if that means adding a web presence, we make it happen.
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www.discoversites.co.uk
in
EDITION NAME
QTY Up to
SOUTHAMPTON
15,000
SOUTHAMPTON WEST
8,000
SOUTHAMPTON EAST
6,400
ROMSEY WINCHESTER
10,000 6,000
CHANDLERS FORD
14,000
ITCHEN VALLEY
11,300
LOCKS HEATH
14,500
FAREHAM
14,500
Say more with a leaflet
Do leaflet drops work? Yes, but there is an art to it. Effectiveness depends on frequency, leaflet design (different from advert design) and the type of business. There is a limit of four non-competing items per issue and each item is tucked within Discover when delivered. Please feel free to ask for advice about how to get the most from leaflet distribution.
Need Leaflet Design? We provide a very competitively priced leaflet design and print service so please ask for a quotation. A table of available slots per edition is available online. Every edition can take leaflets except Meon Valley.
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Menu of extras Advertising is just one piece of the marketing picture. If you are an advertiser on our Regular Rate, you have exclusive access to a host of extra services designed to help with your marketing, small business management and implementing technology for improved efficiency. We are local advertising partners here to help you and if we can’t do something ourselves we probably know someone who can. HELPING YOU GROW YOUR BUSINESS Initial Advert Design
•
Marketing Advice
•
Editorial Opportunities
•
Front Cover Sponsorship
•
Discounted for Discover
Website & Online Marketing
•
Radio Advertising
•
Leaflet Design, Print & Delivery
•
Graphic Design Services
•
Computer Support
•
Vehicle / Shop Signage
•
Business Toolkit Advice
•
•
Virtual Office Services
•
Telephone Answering Service
•
Email Marketing Slots
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Free to Regulars
Promotional Goods
•
• •
www.discoverextras.co.uk
Community matters
1% of our revenue is donated to three local charities per year. 50% discount for registered charities
Discover is the only local magazine in the Solent area with a fully up-to-date and community focussed website for its readers. Throughout Discover, readers are directed to www.discovercommunity.co.uk for more information on events and local information. Serving the community with this useful resource builds brand loyalty and goodwill. For our Regular advertisers there’s free inclusion in the Business Directory with links to advertisers’ websites.
Free editorial for community events and organisations
Plus ● Local Notice Board ● Hampshire Walks ● Clubs & Societies ● What’s On ● Restaurant Guide ● Useful Numbers ● Councillors & MPs ● Community Calendar ● Marketplace ● Amenities Directory
www.discovercommunity.co.uk
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Trust and transparency
Everything about Discover’s circulation, distribution and pricing is explained in detail and available online. You are entitled to ask for proof of circulation and printing so you know exactly what you are paying for. Please ask other publishers to do the same.
Ready to be Discovered? Please call us today or book online using our unique Cost Calculator & Self Service Booking System.
“I was very impressed with the amount of information on the website including an instant price with a breakdown. I have dealt with
“Thank you for helping me start my business.” Mo Mariner
“They couldn’t have been more helpful.” Kay Murrant
many magazines over the years and I have to say that Melanie and Tania are a refreshing pair of professionals.” Charlotte, Media Consultant “Well managed and efficient.” Andy Gair
Discover Magazines Ltd 57 Wood End Way, Chandlers Ford, Hampshire SO53 4LN
Tel: 023 8026 6388 Mon-Fri 8am-8pm
melanie@discovermagazines.co.uk www.discovermagazines.co.uk
“Lovely people to work with.” Roy Hampson
Bespoke or “Go” packages The price you pay to advertise will depend on the advert size, the number of editions you choose and number of months booked. With 10 editions, 5 advert sizes, premium positions and three booking periods to choose from the options are extensive. Therefore, as the Regular Rate is the most popular and best value, this is what is shown below per edition and per “Go” package. For other options please call Melanie Tinson or use Discover’s unique Instant Quote Calculator online. “GO” BESPOKE
Regular Rate per month + VAT (terms apply)
Per Edition
8th page
1/4 page
1/2 page
A5 page
Circ: 9,000 Meon Valley or Winchester
£19
£34
£59
£115
Circ: up to 15,000 Chandlers Ford, Romsey, Itchen Valley, Southampton West, Southampton, Southampton East, Locks Heath or Fareham
£28
£49
£86
£165
Any combination of the above
Use our online calculator or call for a quote
“GO” PACKAGES
save 25%
4 options
Regular Rate per month + VAT (terms apply) 8th page
1/4 page
1/2 page
A5 page
Go Central - Southampton West, Southampton, Southampton East, Chandlers Ford & Itchen Valley
£99
£175
£299
£585
Go West - Southampton West, Romsey, Chandlers Ford, Southampton & Winchester
£99
£175
£299
£585
Go East - Southampton East, Itchen Valley, Fareham, Locks Heath & Meon Valley
£99
£175
£299
£585
£185
£295
£495
£850
“Go Max” - All editions (East & West packages)
save 40%
www.discoveradvertising.co.uk
Advertising rates 2014 WHY GO REGULAR? • Best Value Rate • Most Effective Results • Free Advert Design • Free Editorial • Discover Extras CONDITIONS OF BOOKING Minimum of 6 months, continuing thereafter until cancellation. Monthly payment by Direct Debit.
Call Melanie 023 8026 6388
Printed in Odd Months
Printed in Even Months
Edition Name Postcodes covered
Circulations A&B
Circulation A in Jan, Mar, May July, Sept, Nov
Circulation B in Feb, Apr, June Aug, Oct, Dec
SOUTHAMPTON WEST SO40
14,300
6,300 SO40 2 & 7 inc Ashurst, Cadnam
8,000* Totton, Eling
SOUTHAMPTON EAST SO18, SO30
14,500
8,100 SO18 1,3,4, 6 inc Bitterne, Bitterne Park, Midanbury
6,400* SO18 2,5 West End
3,900 SO32 2 inc Bishops Waltham
5,100 SO32 1, PO17 5 inc Wickham
MEON VALLEY SO32, PO17
9,000
ROMSEY SO51, SO52
14,500
6,500 (2,000*) SO51 0,6,9 SO51 rural, North Baddesley
8,000* Romsey suburban
FAREHAM PO15, PO16
14,500
7,250* Fareham North, Titchfield
7,250* Fareham South, Stubbington
CHANDLERS FORD SO53, SO50, SO21
14,000
7,000* Chandlers Ford, Knightwood, Valley Park, Hursley, Boyatt Wood
7,000* Chandlers Ford, Hiltingbury, Otterbourne Boyatt Wood
ITCHEN VALLEY SO30, SO50
14,400
7,650* Hedge End South, Botley, Horton Heath, Colden Common
6,750 (3,700*) Hedge End North, Colden Common, Fair Oak, Horton Heath
LOCKS HEATH SO31, PO14
14,500
7,250* Locks Heath & Warsash
7,250* Titchfield Common, Park Gate, Whiteley, Sarisbury Green, Swanwick
SOUTHAMPTON SO15, SO16, SO17
15,000
7,500* West side inc Regents Park, Upper Shirley, Lordswood, Nursling
7,500* East side inc Highfield, Portswood, Chilworth, Rownhams, Bassett
4,000* Winchester A
5,000 (2000*) Winchester B
WINCHESTER SO22, SO23
9,000
Notes:* Denotes the circulation where leaflets are accepted. 1.Each advert is valid for two months. 2. Minimum booking is two months 3. Circulation subject to minor amendments Discover Magazines Ltd, 57 Wood End Way, Chandlers Ford, Hampshire SO53 4LN
Circulation per edition It’s all online
www.discoveradvertising.co.uk Delivery Areas per Edition Cost Calculator Self Service Booking System Copy Deadlines Print Dates Delivery Dates Magazine Gallery Advert Sizes Leaflet Inserts Availability Editorial Request Form Terms & Conditions Meet the Discover Team