Media Information
2013/14
Connecting Communities to Business through Local Advertising
Our focus is your Response Colourful. Informative. Handy Size. Local. Effective. Discover’s circulation, format, design and content is orchestrated to get the best response for our advertisers. Discover is a FREE, door to door local directory delivered bi-monthly to 132,000 letterboxes in the Solent region. Whatever your business, budget or location we will suggest the right solution for you.
FACTS & FIGURES 132,000 Circulation 10 Bi-monthly Editions A5 size Minimum of 25% editorial 4 Advert sizes Paid for Listings Local Business Editorials Advertisers Index Leaflet Inserts Welcome Free Advert Design Open Mon-Fri 8am-8pm
Let’s be honest. Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in advertising. Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.
“Lovely people to work with.” Roy Hampson
Couldn’t have been more helpful.” Kay Murrant
“Thank you for helping me start my business.” Mo Mariner
We don’t just sell space. We listen, support and deliver.
“Well managed and efficient.” Andy Gair
“
Trust & Transparency I was very impressed with the amount of information I got on the website including an instant price with a breakdown. I have dealt with many magazines over the years and I have to say that Mel and Tania at Discover are a refreshing pair of professionals. Charlotte, Just Shutters
Everything about Discover’s circulation, distribution areas and methods and pricing structure is detailed, shared openly and available online.* You are entitled to ask for proof of circulation and printing so you know exactly what you are paying for. Please ask other publishers to do the same.
* Visit our “Compare Us” section online
”
For Accuracy We Quote Circulation Figures Not Readership
“
Who is Behind Tel: 023 8026 6388 Discover ? Discover Community Website
It costs nothing to be professional, helpful and to share our experience.
”
Tania Houston
Melanie Tinson
Production, Finance & Editorial
Sales, Marketing & Distribution
With her background in programming and IT services, Tania is especially good at exploiting the latest technology and applying it to a small business. She has the patience and skills that many of us wish we had to exploit the internet and all the software and apps on offer.
Melanie is the creative arm of the partnership having spent 25 years in marketing communications within small to medium size businesses and corporations. She devised advertising campaigns, co-ordinated direct mail programmes, exhibitions, sales conferences and managed press relations.
She’s happy to share these nuggets with Discover customers. Discover Magazines is run using all these services so they are practical, tried n’ tested solutions.
As a marketing junkie with never ending ideas she particularly enjoys brainstorming with start up businesses.
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Advertising ... with Extras 132,000
A5
Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.
Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.
Results 300 +
8am8pm
www
Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website. Well established and successful means we must be getting it right!
Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.
Extras A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.
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Designed for Response Fewer adverts per page so YOU stand out
Tel: 023 8026 6388
Free EDITORIAL on regular rate
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Readers LOVE Discover !
Designed for Response
At Least 25% Editorial Every issue
It’s Worth Keeping ! Ask about Directory LISTINGS for really small budgets
Useful Numbers
www.discovercommunity.co.uk incl our Business Directory
Ad Index Signposting To You!
We Drive Readers to Ad Index - Puzzle Answers
What’s Your Category? Property Services Outdoor Living/ Gardening Moving Home Independent Retailers Hair & Beauty Health & Wellbeing Education Motoring Professional Advice Business Services Event Planning Pet Services
Advert Sizes Discover Community Website Sample A5 page
4 Advert Sizes: (w)mm x (h)mm A5 full page 134mm x 192mm Half page Landscape:134mm x 94mm Portrait: 65mm x 192mm Quarter page 65mm x 94mm 8th page 65mm x 45mm
Sport & Leisure Eating & Drinking Entertainment
Features That Keep Discover Readers Loyal & Regular
What’s On, Upfront & Personal, Community “snippets”, Hampshire Walks, Reviews, Short Story, Puzzle Page / Kids Korner, Recipe, Puzzles & Quiz, Useful Numbers & Local Groups Directory
Tel: 023 8026 6388
www.discovercommunity.co.uk Discover Community Website
Throughout the editorial we direct our readers to our community site
Discover is the only local publication in the Solent area with a fully up-todate and useful, community focussed website for its readers. For our regular advertisers there’s free inclusion in the Business Directory with links to their websites. Plus
Local Notice Board Hampshire Walks
Clubs & Societies
What’s On
Restaurant Guide Useful Numbers
Councillors & MPs Community Calendar
Marketplace
Amenities Directory
Tel: 023 8026 6388
Local Advertising Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to our Menu of Extras to help with marketing, small business management and implementing technology for improved efficiency.
+
EXTRAS MENU
Free to Regulars
Initial Advert Design
•
Marketing Advice
•
Editorial Opportunities
•
......With Extras
Discounted for Discover
Front Cover Sponsorship
•
Website & Google Svs
•
Leaflet Design, Print & Delivery
•
Graphic Design Services
•
Computer Support
•
Vehicle Signage
•
Business Toolkit Advice
•
•
Business Toolkit Implementation
•
Telephone Answering Svs
•
Email Marketing Slots
•
One Title 10 Editions 132,000 Homes 5 Editions Printed in ODD months WINCHESTER Olivers Battery Badger Farm Kingsworthy
SOUTHAMPTON
Rownhams & Nursling Chilworth Regents Park Upper Shirley Bassett & Bassett Green Highfield Lordswood
CHANDLERS FORD Otterbourne Hursley Boyatt Wood Allbrook
ITCHEN VALLEY
Hedge End Botley Horton Heath &Fair Oak Colden Common
LOCKS HEATH
Park Gate Swanwick & Burridge Sarisbury Green Titchfield Common Warsash
Our Circulation Discover Community Website
Tel: 023 8026 6388
5 Editions Printed in EVEN months ROMSEY
North Baddesley Ampfield The Wellows Michelmersh
SOUTHAMPTON WEST Totton Ashurst Cadnam Netley Marsh
SOUTHAMPTON EAST
Bitterne Park Bitterne Midanbury West End
FAREHAM
Whiteley Titchfield
MEON VALLEY
Bishops Waltham Wickham Waltham Chase Knowle Shedfield Boorley Green
Booking Option 1: Go MAX
x
10
editions
5 x odd 5 x even
132,000 circulation - all editions 40% discount Available on Regular Rate only Tailor your advert per edition Advertise from £185 pm
Best Buy save 40%
Option 2: Go West / East Package
X
5
editions
odd
6
WEST even
1 7
Choose East or West
± 66,000 circulation 5 editions in each 25% discount Regular Rate only Advertise from only £99 pm
9 2
8
4
3 EAST
save 25%
10
5
Or Go “Bespoke” Discover Community Website
Choose only one, a few or any other combination including a variety of advert sizes. From £17 pm ODD MONTHS
EVEN MONTHS
6
1 7
9 2
8
4
3
10
5
Tel: 023 8026 6388 Edition Name
Circ.
1
ROMSEY
14,400
2
SOUTHAMPTON WEST
14,300
3
SOUTHAMPTON EAST
14,500
4
MEON VALLEY
9,000
5
FAREHAM
14,500
6
WINCHESTER
9,000
7
CHANDLERS FORD & EASTLEIGH
14,000
8
ITCHEN VALLEY
14,000
9
SOUTHAMPTON
15,000
LOCKS HEATH
14,500
10
Bespoke Example: One edition Discover Community Website
e.g. Mobile Hairdresser in Winchester
Tel: 023 8026 6388
8th Page 1 edition Regular Rate
Circulation : 9,000 homes 6
Winchester Edition: Odd months (Jan, March, May etc)
Cost per month: £17 + vat paid by direct debit Flexible Adverts: As she’s a regular advertiser, she can upgrade to a quarter page during her typically quiet periods of the year to boost response. Extras: Free advert design. She benefits from the discounted answering service. Leaflet insert @ £35 per 1000 cost her £315 + vat for one issue to help launch her business and distribute her price list to 9k homes.
Flexibility. Choice. Value. And still Local.
Bespoke Example: 3 editions Discover Community Website
e.g. Electrician based in Chandlers Ford Books Quarter Page In 3 editions Regular Rate
Regularly hits: 43,200 homes 1
Romsey Edition: 14,400 in Feb, April, June (even months)
Chandlers Ford: 14,000 in Jan, March, May (odd months) 9 Southampton: 15,000 in Jan, March, May (odd months)
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Tailored Adverts: We run his advert with an 023 80 telephone number in the Southampton and Chandlers Ford editions. In the Romsey edition we change it for the 01794 number so his business portrays a local presence. Extras: Free advert design, Free editorial. Geographical phone nos. Cost per month: £137.20 + vat paid by direct debit He might add Southampton East at a later date reducing the cost per quarter page thereafter to £44.71 and adding another 14,500 homes in even months.
Tel: 023 8026 6388
Want to Reach A Bit Further Afield?
Ask about Leaflet Inserts
100% Delivered
Our circulation figures are what we print AND deliver (not free pick up) via two methods: ROYAL MAIL
Why? Rural areas or areas difficult to reach, often large, detached properties. Discover is often the only publication they receive, good for our advertisers. Every private household in these postcodes receives a copy delivered with their post;
SO51 sectors 0,6,9 (outside Romsey) SO32 sectors 1, 2 (inc Bishops Waltham) PO17 sector 5 (inc Wickham) SO40 sectors 2,7 (Ashurst, Cadnam, Ower) SO50 sector 7 (Fair Oak, Horton Heath) SO18 sectors 1,3,4,6 (Bitterne)
IN-HOUSE DISTRIBUTORS
We don’t use agencies. All our distributors are closely monitored and managed.
EDITION WHICH MONTHS * Leaflets accepted
IN-HOUSE
Bimonthly CIRC
ODD
ROMSEY *
4,400
10,000
14,400
ODD
SOUTHAMPTON WEST *
6,300
8,000
14,300
ODD
SOUTHAMPTON EAST *
8,200
6,300
14,500
ODD
MEON VALLEY
9,000
-
9,000
ODD
FAREHAM *
-
14,500
14,500
EVEN
WINCHESTER *
-
9,000
9,000
-
14,000
14,000
EVEN
CHANDLERS FORD & EASTLEIGH *
EVEN
ITCHEN VALLEY *
3,000
11,000
14,000
EVEN
SOUTHAMPTON *
-
15,000
15,000
EVEN
LOCKS HEATH *
-
14,500
14,500
Door to Door Delivery Monitored ROYAL MAIL
We pay Royal Mail to deliver to every non business address in a postcode sector. It’s a very reliable method of delivery so we don’t carry out secondary checks. OUR DISCOVER DISTRIBUTORS
Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks. Competitions - residents supply their postcode to enter - another delivery check method Mystery Houses - Many routes ABC1 have mystery houses where profile residents support Discover by reporting receipt of their copy. 3+ bedrooms Door to Door Checks carried out garden & by Distribution Supervisors on driveway random routes not covered by the above methods.
Printed Bi-monthly Delivered Monthly
When is Discover Delivered?
Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops. Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates PER MONTH
e.g. Romsey Edition Jan/Feb issue: 14,500 circulation bi-monthly 10,000 delivered by Discover in January 4,500 delivered by By Royal Mail in February
Rates & Package Prices Frequency is key to effective advertising so we recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover.
GO REGULAR
Price Per Option REGULAR RATES £ per month+ vat
Two month Circulation
1 Edition Winchester or Meon Valley only
9,000
£19
£32
£59
£115
±14,000
£28
£49
£86
£165
£99
£175
£299
£585
Discover Extras Apply
£185
£295
£495
£850
HOW IT WORKS
1 Edition only All Other Editions
1/8
1/4
1/2
A5 PAGE
Best Value Rate Most Effective Results
Go West or Go East Package 66,000 5 editions pm + vat Go Max (East & West) Package 132,000 10 editions
Free Advert Design Free Editorial
Minimum of 6 months Continuing thereafter until cancellation Monthly payments
Instant Quotation Online
www.discoveradvertising.co.uk
Direct Debit
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Everything You Need Is Online
Magazine Gallery - all editions Get an Instant Advertising Quotation 2014 Magazine Schedule with Copy Deadlines, Print Dates & Delivery Dates per edition Proof of Circulation Advert Sizes & Spec Delivery Areas per edition in detail
Making Life Easy
Discover vs Other Publications Leaflet Inserts—Availability per Edition Online Booking - minimal paperwork Editorial Request Form Terms & Conditions Meet The Discover Team www.discoveradvertising.co.uk
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Ready to be “Discovered”? CIRCULATION Largest Flexible Targetted Detailed
You can book online at any time or call to discuss your needs. FORMAT A5 Read & Keep Response driven Advertiser focussed Best showcase
SERVICE Free advice Full Transparency Professional Efficient
Tel: 023 8026 6388 Open Monday to Friday 8am-8pm www.discoveradvertising.co.uk
EXTRAS Websites Leaflet Printing & Design Business Tools Marketing
DELIVERY Royal Mail In-house Monitored Precise COST Regular is Best Packages/Bespoke Online Calculator Monthly payment
www.discovercommunity.co.uk
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