FASMN 245 . Buying Simulation Taliah Woodbine | Jade Harper
Term Project . Winter Quarter 2015
• TOPSHOP is a privately held company • British multinational fashion retailer [London, United Kingdom] • Founded in 1964, Sheffield • Was first Peter Robinson’s Top Shop then became a stand-alone store in the 1970s, TOPSHOP • 500 Shops across 37 Countries • Under the retailing company Arcadia • Philip Green, CEO | Managing Director, Mary Homer
TOPSHOP is a fast-fashion retailer Majoring in up-to-theminute affordable style, Topshop’s brave and irreverent approach has endeared the brand to fashionconscious shoppers and industry insiders alike, all of whom delight in the store's cult status whilst enjoying its accessibility and buzzy atmosphere. - Arcadia Group Ltd.
• TOPSHOP primarily targets young fashion forward women, 18 all the way to early 30’s that are looking for the hottest trends.
Clothing ( Dresses, Tops, Denim, Knitwear, Jackets & Coats, Skirts, Co-Ords )
Shoes ( Heels, Flats, Boots, Premium Shoes, Sandals )
Beauty ( Lips, Eyes, Face )
Bags & Accessories ( Bags & Wallets, Jewelry, Hats, Scarves )
* Said by the Denim Specialist of Topshop, The Denim Department, Topshop’s #1 Sales Department
DENIM TALL MOTO Intense Blue Joni Jeans
MOTO Indigo Blue Joni Jeans
Fall - Spring
MOTO Mid-Stone Hayden Jeans
TALL MOTO Dusk Blue Joni Jeans
TALL MOTO Grey Ripped Jamie Jeans
* Said by the Denim Specialist of Topshop, The Denim Department, Topshop’s #1 Sales Department
DENIM PETITE MOTO Ripped Skinny Jeans
MOTO Indigo Blue Joni Jeans
MOTO Quinn Flared Jeans
Early - Late Spring
MOTO Oversized Boyfriend Jeans
MOTO Acid Wash Leigh Jeans
* Said by the Denim Specialist of Topshop, The Denim Department, Topshop’s #1 Sales Department
Denim
SHORTS MOTO Selvedge Shorts
MOTO Vintage Mom Shorts
Spring - Summer
MOTO Black Daisy Shorts
MOTO Ecru Denim Rosa Shorts
MOTO Bright Blue Rosa Shorts
Spring 2015
Month
February
March
April
May
June
July
Total
% OF SALES
11%
20%
18%
15%
20%
16%
100%
Sales
PLAN
$203,500.00
$370,000.00
$333,000.00
$277,500.00
$370,000.00
$296,000.00
$1,850,000.00
Workroom Costs
0%
Cash Discounts % Season Stock Turnover
0% BOM 2.5
PLAN
$400,000.00
$674,905.00
$752,005.00
$712,395.00
$912,720.00
$889,820.00
$4,341,845.00
$740,209.29 EOM
PLAN
$674,905.00
$752,005.00
$712,395.00
$912,720.00
$889,820.00
$839,620.00
$4,781,465.00
PLAN
$30,525.00
$55,500.00
$49,950.00
$41,625.00
$55,500.00
$44,400.00
$277,500.00
Emplyee Discount
PLAN
$6,105.00
$11,100.00
$9,990.00
$8,325.00
$11,100.00
$8,880.00
$55,500.00
Workroom
PLAN
$-
$-
$-
$-
$-
$-
$-
PLAN
$4,070.00
$7,400.00
$6,660.00
$5,550.00
$7,400.00
$5,920.00
$37,000.00
Purchases at Retail
PLAN
$513,000.00
$510,000.00
$350,000.00
$525,000.00
$410,000.00
$305,000.00
$2,613,000.00
Purchases at Cost
PLAN
$153,900.00
$153,000.00
$105,000.00
$157,500.00
$123,000.00
$91,500.00
$783,900.00
Markup $
PLAN
$359,100.00
$357,000.00
$245,000.00
$367,500.00
$287,000.00
$213,500.00
$1,829,100.00
Markup %
PLAN
70%
70%
70%
70%
70%
70%
70%
Gross Margin
PLAN
58%
Turnover
PLAN
2.50
Average Stock Markdown %
15%
Markup Goal
70% Markdowns
Employee Discount
3%
Shrinkage
2%
Total Inventory Average Stock
$5,181,465.00 $740,209.29 Shrink
February
OTB FOR THE MONTH OF February - $513,000.00 (RETAIL) DESCRIPTION MOTO Indigo Blue Joni Jeans MOTO Black Ripped Hayden Jeans TALL MOTO Dusk Blue Joni Jeans MOTO Ice Ripped Mom Jeans TALL MOTO Grey Ripped Jamie Jeans MOTO Ecru Raw Hem Leigh Jeans MOTO Camel Leigh Jeans MOTO Mid-Stone Hayden Jeans
DELIVERY DATE UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
25-Jan
1200
$17.97
$65.00
$21,564.00
$78,000.00
72%
25-Jan
600
$24.00
$80.00
$14,400.00
$48,000.00
70%
25-Jan 25-Jan
1200 1200
$17.97 $17.97
$65.00 $70.00
$21,564.00 $21,564.00
$78,000.00 $84,000.00
72% 74%
25-Jan
600
$23.97
$75.00
$14,382.00
$45,000.00
70%
25-Jan 25-Jan
900 1116
$26.00 $23.97
$65.00 $65.00
$23,400.00 $26,750.52
$58,500.00 $72,540.00
60% 63%
25-Jan
600
$17.97
$80.00
$10,782.00
$48,000.00
78%
$154,406.52
$512,040.00
70%
7416
Buying &Assortment Plans
March
OTB FOR THE MONTH OF March - $350,000 (RETAIL) DESCRIPTION MOTO Oversized Boyfriend Jeans MOTO Quinn Flared Jeans PETITE MOTO Ripped Skinny Jeans TALL MOTO Intense Blue Joni Jeans MOTO Acid Wash Leigh Jeans MOTO Bright Blue Rosa Shorts MOTO Selvedge Shorts MOTO Black Daisy Shorts
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
15-Mar 15-Mar
600 408
$23.97 $17.97
$75.00 $75.00
$14,382.00 $7,331.76
$45,000.00 $30,600.00
68% 76%
15-Mar
900
$23.97
$85.00
$21,573.00
$76,500.00
72%
15-Mar 15-Mar 15-Mar 15-Mar 15-Mar
1200 600 600 408 600
$17.97 $17.97 $15.00 $17.97 $15.00
$65.00 $50.00 $50.00 $75.00 $40.00
$21,564.00 $10,782.00 $9,000.00 $7,331.76 $9,000.00
$78,000.00 $30,000.00 $30,000.00 $30,600.00 $24,000.00
72% 64% 70% 76% 63%
$100,964.52
$344,700.00
71%
5316
Buying &Assortment Plans
June
OTB FOR THE MONTH OF June - $410,000 (RETAIL)
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL RETAIL
TARGET MU%
MOTO Vintage Mom Shorts MOTO Ecru Denim Rosa Shorts MOTO Vintage Daisy Shorts Textured Wrap Skort PETITE MOTO White Hallie Hotpants MOTO Vintage Rosa Shorts
15-Jun 15-Jun 15-Jun 15-Jun
1200 600 1200 900
$23.97 $15.00 $23.97 $17.97
$52.00 $50.00 $45.00 $68.00
$28,764.00 $9,000.00 $28,764.00 $16,173.00
$62,400.00 $30,000.00 $54,000.00 $61,200.00
54% 70% 47% 74%
15-Jun 15-Jun
600 900
$17.97 $23.97
$58.00 $52.00
$10,782.00 $21,573.00
$34,800.00 $46,800.00
69% 54%
MOTO Bleach Ripped Mom Shorts MOTO Bleached Mom Shorts
15-Jun 15-Jun
996 1200
$15.00 $17.97
$58.00 $52.00
$14,940.00 $21,564.00
$57,768.00 $62,400.00
74% 65%
$151,560.00
$409,368.00
70%
DESCRIPTION
TOTAL COST
Buying &Assortment Plans
Works Cited https://www.arcadiagroup.co.uk/about-us/ourbrands/topshop http://en.wikipedia.org/wiki/Topshop http://www.lippymag.co.uk/topshop-a-historya-look-behind-the-highstreet-brand http://www.topshop.com/en/tsuk/category/ about-us-80/home
Thank Y u!