E X T R AO R D I N A RY C ATA L O G U E O F AUTUMN/WINTER 2023/2024
ALL OF OUR BOOKS AND SOME O F T H E O T H E R T H I N G S T H AT WE LOVE.
E X T R AO R D I N A RY C ATA LOG U E AU T U M N / W I N T E R 202 3/ 2024
New Heroes & Pioneers constantly strives to curate and create the best in extraordinary culture. We publish a variety of art and coffee table books with a focus on photography, lifestyle and design. NHP has had, and continues to have, the pleasure of working with some very inspirational and extremely talented people from our native Scandinavia and from around the globe. What made the concept of our publishing house unique was that, right from the start, NHP provided a platform and vehicle for discovering and promoting new and unknown artists. This is a key factor to our company’s ethos, and something that is evidenced by showcasing the work of new and rising talent from across the world. So whether this is delving into the culinary lifestyles and cultural heritages of Europe; compiling photography guides of our favourite cities; or examining design trends in North America – we have it covered. Based in Malmö, Sweden, we are a collaboration of enthusiastic people from the world of publishing, editing, photography, graphic design and creative direction. We all share a universal passion for producing books that are consistently rich in content and full of smart and interesting ideas.
A S H J A M E S – Z A N N I E R H O T E L S - A J O U R N E Y T H R O U G H S T Y L E , PE OP L E A N D E X PE R I E N C E S See page 06
N E W B O OK S Our release(s) coming in Autumn 2023 & Winter 2024
NEW BOOKS
Zannier Hotels A J O U R N E Y T H R O U G H S T Y L E , PE OP L E A N D E X PE R I E N C E S M A I N P H O TOG R AP H Y B Y A S H J A M E S
The Zannier Hotel was born from the idea that, it was time to rethink our approach to travel and luxury hospitality by presenting an authentic cultural experience. The first hotel, Le Chalet, opened its doors in Megève in 2011 and set the tone – understated elegance in a tranquil setting, inviting togetherness and encouraging wholesome experiences. Founder and CEO, Arnaud Zannier, continues to hone the recipe that makes up the signature offering of both the hotels and residences: a focus on all the seemingly minor details that ultimately make for an unforgettable stay. The establishments across Europe, Africa and Asia are designed to nourish body, mind and soul. This book captures the earthy tones and raw natural environment that encompasse Omaanda lodge in the middle of the Namibian savanna and Sonop lodge in the Namib dessert; it evokes the sights and sounds of the rice paddy fields leading to Phum Baitang resort in Cambodia and activates palettes ready to taste the diversity of world flavours in traditional kitchen settings – from Menorca’s Nonna Bazaar to Bãi San Hô beach resort in Vietnam.
BOOK SPECIFICATIONS 192 pages, hard cover Colour photographs W220 X H320 November 2023 80 € / 875 SEK / 70 GBP ISBN: 9789198656503
zannier.nhppublishing.com
ZANNIER HOTELS
NEW BOOKS
The Art of Hat-Making I TA L I A N C R A F T S M A N S H I P F R O M T H E C E R VO VA L L E Y
B Y G I OVA N N I P R E V I DI Cappellificio Cervo is to the world of millinery what the analog camera is to the world of photography: a place of return to fine art and inimitable craftsmanship. It is the artistic integrity of this historic institution dating back to 1897, that photographer Giovanni Previdi has documented so beautifully in The Art of Hat-Making. This book takes its readers on a journey through Italian fashion history – hat-making history, to be exact – and all through the lens of his SX-70 Polaroid camera. Previdi spent several weeks following the ins and outs of the company’s hat-making process, focusing his camera on the ritual of seemingly simple gestures at the hand of makers whose craft was honed over generations. All this, in the picturesque Cervo valley of the Biella province, where the pure water plays an important role in the making of both ordinary and high fashion hats as seen in Hermes and Vuitton collections. Capturing the essence of the textures and colour intensities found in the natural fibres used to create unique pieces, The book reflects on the importance of reembracing quality and durability to counter the global fast fashion, like his Polaroids, Previdi highlights the art of patience and perfection. BOOK SPECIFICATIONS 96 pages, hard cover Colour photographs W210 X H265 May 2023 45 € / 505 SEK / 40 GBP ISBN: 9789198656671
artofhatmaking.nhppublishing.com
T H E A RT OF H AT - M A K I N G
Capelina, first moulding
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Straw hat quality check
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THE DISCOVERY OF A FORGOTTEN CRAFT IN THE VALLEY OF WATER
In the Piedmont region, in Sagliano Micca, there is a long, narrow valley — shady and cool in summer, dark and icy in winter. In this glimpse of the Alps, before the road becomes steep and gets lost among the chestnut and ash trees, stands the Cappellificio Cervo, there sincefirst established in 1897. One morning in November 2019, I find myself in these parts once again. Attracted by the tall chimney that towers above the factory and driven by my curiosity as to whether hats are still being made there, I decide to knock on the door. In my backpack, I’m carrying my Polaroid SX-70. A very tall man dressed in a long, blue, well-buttoned shirt and, needless to say, a wide-brimmed hat on his head, opens the door. Two pens in his breast pocket, glasses on his nose. The pleasantries are very quick. Giorgio Borrione — that’s the name of the last master hatter — loudly calls for a certain Benedetta, then disappears behind the door. Next thing I know, I find myself standing in front of his daughter, who is as tall as he is. I feel small. Now, what do I tell her?, I think to myself. What am I really doing here, at the hat factory? Benedetta invites me in. We chat in the ‘outlet’ room and I begin to learn about the history of this magical, timeless place that, inevitably, summons childhood memories in those who visit it — assuming they know Lewis Carroll’s ‘The Mad Hatter’, that is. I discover that this is the birthplace of the official hat of the Alpini, the Italian Army; that the American director Spike Lee wore a hat made by these hatters at the last Cannes Film Festival, one that was made in just two days; and that, the stylist of a prestigious international fashion brand could enter through the same door I did, at any given moment. Paris, Milan, Sagliano Micca: it’s a small world, indeed.
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Wooden hat blocks (opposite page) Laboratory (previous spread)
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Red Steve hat
NEW BOOKS
The Townhouse Kitchen
New Edition
T H E D A I L Y B RU N C H
B Y S I B L I N G S E M A N U E L & PAT R I C I A S O U S A In The Townhouse Kitchen, siblings Emanuel and Patricia Sousa offer a series of recipes, tips and personal insight aimed at helping their readers create delicious recipes, prepared with love, care, and an eye for beauty. Offering a whole host of alternatives in terms of ingredients, they invite you to mix and match your recipes to your own taste preferences, never losing sight of the cuisine they are most influenced by: the Mediterranean kitchen. Using the simple alternatives suggested in the book, readers will be able to recreate this Mediterranean feel with ingredients every kitchen readily has on hand. This book is aimed at those who celebrate the communal experience of eating, and those who are looking to reconnect with traditional kitchen ideals with a modern twist. “We want to give people a sense of what we are all about here at ROSA ET AL Townhouse – which includes everything from celebrating traditional dishes to modern cuisine. It is about small fuss, but big flavour food.”
BOOK SPECIFICATIONS 264 pages, hard cover Colour photographs & recipe texts W210 X H300 May 2023 45 € / 430 SEK / 40 GBP ISBN: 9789187815850
thetownhousekitchenbook.nhppublishing.com
T H E TO W N H O U S E K I T C H E N
NEW BOOKS
ICE CREAM – According to Østerberg
New Edition
BA S I C R E C I PE S F R O M C OPE N H AG E N B Y CAT H R I N E Ø S T E RB E RG Cold, refreshing and sometimes just a little bit naughty…but we all love ice cream. Whatever the season, it is always a good idea to dive into a scoop of delicious and flavourful treat. Østerberg Ice Cream produces some of the best ice creams and sorbets in Scandinavia. Founder and director of Østerberg Ice Cream, Cathrine Østerberg, wants to bring to life the science, the methods and the creative fun you can have when making this cooling treat. After years of studying the mechanics of creating the best ice cream, Østerberg Ice Cream realised that people love eating ice cream but not many people know what goes into making the different flavours and textures of ice cream. The recipes for the ice cream is clear and easy to follow and provides a combination of understanding how to use a variety of ingredients but also how to have some fun along the way. In this book we see a Østerberg’s signature style – clean, fun and minimal.
BOOK SPECIFICATIONS 144 pages, hard cover Colour photographs W170 X H230 May 2023 32 € / 330 SEK / 28 GBP ISBN: 9789198656510
osterberg.nhppublishing.com
I C E C R E A M – AC C O R DI N G TO Ø S T E RB E RG
R E C E N T B O OK S Our latest releases
NEW BOOKS
Story B Y PAT T Y M A H E R
In 2013 Yahoo chose to profile Patty Maher’s work as part of a very limited series of videos promoting Flickr’s top photographers. That video went viral, and firmly placed Maher as a prominent artistic voice in the conceptual and fine art photography space. Since then, Maher’s work has been featured in countless online and print publications, garnered numerous prestigious contest wins, been exhibited and sold internationally, and is counted among the permanent roster of artists in several prominent galleries throughout the world. This book showcases her very unique style as the reader is taken on a visual journey through the key influences that go into Maher’s artmaking. The work is divided into thematic sections that each begin with thoughtful and almost poetic commentary about her inspiration and thought processes. The result is an engaging and delightful visual journey. Patty is widely known for hiding or obscuring the faces of her subjects, using only posture, gesture, symbol and colour to convey emotion and story. With a highly recognizable style that is inspired by literature, fairy tales and surrealist paintings.
BOOK SPECIFICATIONS 112 pages, hard cover Colour photographs W170 X H230 April 2023 28 € / 280 SEK / 23 GBP ISBN: 9789198656633
story.collectiveshorts.com
S TO RY
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Story nO 1
Where does a story begin? My photos are snapshots in the middle of a story. I am a storyteller by nature. I have always loved unusual stories and many of those have inspired my art in one way or another. My photos are stories told in a visual format. The characters I depict are anonymous and almost exclusively feminine. I design them to be everyone, and someone, but no one in specific. My hope is that, regardless of gender, the viewer will recognize themselves in the story, and if not themselves, then something familiar, nostalgic, or strange that tickles the edge of the imagination and causes a pause. The story begins once the viewer has accepted the invitation. In addition to the anonymous and isolated everywoman, space, nature and imagination are the other key elements in my work. In a way, these are the pillars of my art, my touchpoints and the key places where I can always find inspiration. They are also the gifts I would offer the world if I could. The situations depicted in my photos are both fictional and autobiographical. They are often surreal, sometimes whimsical, mostly odd, and almost exclusively awkward. Along with all that, I intend them to be beautiful. Their meaning is conveyed through feeling, metaphor and symbolism, but is never fixed and always fluid – open to interpretation. My hope is that those who view my work will write their own story and, in doing so, that the story will become theirs. The best stories belong to everyone.
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the language of trees
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muse
you, an orchestra 7
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collaboration
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RECENT BOOKS
This is not a recipe book B Y TA L S P I E G E L
Making and assembling a dessert is a journey. It’s a considered process, a visual translation of culinary thoughts, and a transformation of an idea to a 2D plan and finally a 3D reality. Most of us own a collection of recipe books and some of them are very familiar to us, part of our kitchen stapples even. But how do all the chefs come up with those recipes? What are their inspirations and how do they bring them to life? Chef Tal Spiegel book – This is not a recipe book – takes you through creativity and culinary exploration, into a finalized creation. With over 15 years of experience in design and patisserie, Spiegel will give you a glimpse into how his brain works, and how simple ideas are developed into concepts and creations. “I want to teach people not only how to make my creations, but mainly to inspire them to create their own by learning to develop their own creative process” – Tal Spiegel In his works, Spiegel combines the design codes he acquired over the years and applies them to the world of patisserie with an emphasis on colours, structure and composition.
BOOK SPECIFICATIONS 256 pages, hard cover Colour photographs W230 X H300 January 2023 69 € / 720 SEK / 60 GBP ISBN: 9789198656657
notarecipebook.nhppublishing.com
T H I S I S N O T A R E C I PE B O OK
RECENT BOOKS
The Weekender S I N G APO R E
B Y M AT T H E W C H E N The Marina Bay Sand, the Changi Jewel and the fast-paced, high-rise city are what immediately comes to one’s mind about Singapore. This is ‘The Weekender’s’ first flight into the Asia Pacific region and this issue will present Singapore in a different and more laid-back perspective than you might be used to. However, it will still showcase the iconic architecture and landmarks that juxtapose with a melting pot of diverse heritages/cultures and remnants of the city-state’s colonial past. And at the same, this issue explores the blurred boundaries between the old and the new, the hardscapes and the softscapes. From starting the weekend with breakfast at a local enclave, rich in history and culture, to wandering the grounds of the UNESCO Heritage listed Botanical Gardens and then ending the day sipping a cocktail along Keong Siak Road, a trendy neighbourhood littered with eateries and bars, Matthew aspires for the book to bring about a more local and intimate experience of what the city-state has to offer for a weekend getaway or a pit-stop to explore the rest of region. A L S O AVA I L AB L E
Ma t t Port er
BOOK SPECIFICATIONS 112 pages, hard cover T he Weekender
Colour photographs
STO C K H O L M
W170 X H230 January 2023 27 € / 270 SEK / 23 GBP ISBN: 9789198656602 25 € / 260 SEK / 22 GBP ISBN: 9789187815485
singapore.collectiveshorts.com
T H E W E E K E N D E R – S I N G APO R E
BAC K L I S T Our past titles still available
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SWIMMING POOLS B Y M A R I A S VA RB OVA
We are returning to the world created by Maria Svarbova to deliver a comprehensive collection of her work around this photographer’s biggest concept – Swimming Pools. In the initial set of images, we see models frozen in the composition, the swimmers are as smooth and cold as the pools tiles. The colours softly vibrate in a dream-like atmosphere. However, despite the retro setting, the pictures somehow evoke a futuristic feeling as well, as if they were taken somewhere completely alien. We now observe different strands of thematic content stemming from this original concept. Female empowerment, a more intimate view and relationship between models and the space around them and also Maria’s artistic expression of movements in feminism and the BLM movement.
BOOK SPECIFICATIONS 256 pages, hard cover and dust jacket Colour photographs W230 X H300 October 2021 75 € / 875 SEK / 65 GBP ISBN: 9789198656626
swimmingpoolsbook.com
S W I M M I N G PO O L S 223
MASS Origins, 2014–2017
Greta 2 Origins, 2014–2017
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Conversation between Ashleigh Kane and Maria Svarbova
time I started to be more authentic and to become more bold with my style. I grew sick of emotions and expressiveness in my subjects and avoided using them as the series grew. AK: I understand that your process and planning of the actual image is intensive – can you share details of that process? What goes into making one of these images? Where do you begin and then work your way through it, to post-production and, eventually, the image we see? MS: I dare say that my visual imagination is well developed. I can see beforehand what the final image is supposed to look like, but I also leave room for coincidence
Ashleigh Kane: Why did you first gravitate towards swimming pools as a place
and I am open to new ideas even during the actual photo shoot. I am ready to
of artistic expression and do you remember why you decided to take that initial
change the original idea on site if it feels right. The most important thing to me is
photograph of a pool?
to create with lightness. Naturally, before a project and a photo shoot, organiza-
Maria Svarbova: I remember when I went to the first public pool in my home-
tion and communication is very important. I have to put my team together. I work
town, in 2014 – I was supposed to photograph portraits of female swimmers.
with set and costume designers, stylists, models, producers and location scouts.
As I entered the space, I was immediately struck by the aesthetics and atmo-
Sometimes the end result materializes fairly quickly, other times it takes longer,
sphere of that indoor pool. After I came home, I realized I had zero portraits in
depending on the series. I am very much into detail and I expect perfectionism
my camera.
from people. I like to think that I am a fast photographer with a clear vision. And there are moments when I fear that the scene will magically evaporate, so I take a
AK: When did you realize that this could become a years-long journey and
lot of pictures very fast to capture it. Post-production to me is just like a cherry on
exploration, rather than just a few images?
top. First and foremost, a photograph needs to look good – as I imagined it – in
MS: That realization came to me in 2015, maybe 2016, after I returned to the
the camera.
swimming pool. It was gradual; there was no speedy process that would follow the first session in 2014; I didn’t tell myself I’m going to produce a ton of work out
AK: What comes first: the location or the idea for the image? Do you see a
of these pools now. I learned a lot by creating the Swimming Pool concept, and
location and think about what an image would look like, or do you have an idea
thanks to it, I also grew as a person. I learned to be patient and to immerse myself
in your head and seek out a place to make it a reality?
into a project. In 2014, there were only a handful of photographs and the swim-
MS: It can happen both ways. Sometimes I have an idea and I search for a loca-
mers hadn’t even dipped their toes in the water. I was curious where I could go
tion, or the scene builds itself; other times I discover a location that inspires me.
with it and so I followed my instinct.
I like both alternatives.
AK: How does the Swimming Pool series of images depart from your previous
AK: You were born in the same year as the fall of the Soviet Union – how did that
work – from what you were making before 2014?
influence the images you saw growing up? And how have those images and aes-
MS: At that time, I was making photographs in which the subjects’ emotions and
thetics influenced you from thereon?
expressions were quite obvious and the overall visual leaned more toward fashion
MS: Yes, that’s true. I already grew up in a free country. But my parents and grand-
photography. I started out with photography in 2010 and I was self-taught. So,
parents have many memories that I listened to, and I was completely fascinated
during those four years before Swimming Pool, I was teaching myself the further
with these tales of my family’s past. In the 1990s, first Czechoslovakia and then
technicalities of shooting and photographic project organization. I felt that with
Slovakia started to redesign and rebuild. Almost everyone wanted something new,
14
15
BACK LIST
Occupied BY BRIAN FOUHY
Occupied is a collection of urinals used and photographed by artist Brian Fouhy. Often unnoticed, Fouhy hopes to draw attention to the beautiful, odd, and sometimes funny forms urinals can take. By including information surrounding the use of the urinal, such as the meal eaten in a restaurant, the score of a game at a sporting event, or the miles travelled since his last pee break while driving; Fouhy adds another layer to the experience beyond just a standard visit to the loo. This book is full of fun, whimsy and takes a tongue-and-cheek look behind the closed doors of bathrooms. The second book from Brian, this collection of photography still maintains that distinct observational style of the artist.
BOOK SPECIFICATIONS 160 pages, soft cover Colour photographs W170 X H230 October 2021 24 € / 250 SEK / 20 GBP ISBN: 9789187815379
occupied.nhppublishing.com
OC C U P I E D
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The Weekender S TOC K H O L M B Y M AT T PO RT E R
The iconic, Scandinavian city of Stockholm is where The Weekender series takes us in late Summer, 2019. Matt Porter visits the diverse and cosmopolitan capital to discover the charm of the old town, to the more modern and up and coming spots that all encapsulate that Swedish sensibility of calm and orderly sense of living. Sitting against the breathtaking backdrops of the city’s archipelago, Sweden’s largest city has plenty to offer on a weekend getaway. The book will be an eclectic mix of interesting streets, delicious food joints, eye-catching landmarks and fantastic destination spots that can all be found in Stockholm. Whilst the flow of the book will incorporate the weekend trajectory, the mixture of content will mean that a reader is both influenced by Matt’s imagery of the city without explicitly having to follow a specific route but allow them to adventure at will.
A L S O AVA I L AB L E
Ma t t h ew C h en
BOOKS SPECIFICATIONS 128 pages, hard cover Th e Weeken d er
Colour photographs
S I NGAPORE
W170 X H230 December 2021 25 € / 260 SEK / 22 GBP ISBN: 9789187815485 27 € / 270 SEK / 23 GBP ISBN: 9789198656602
stockholm.collectiveshorts.com
T H E W E E K E N D E R – S TOC K H O L M
BACK LIST
MELLOW B Y S OF I E S U N D
«Mellow» is a collection of photography by the Norwegian photographer, Sofie Sund. Through carefully constructed still life images, Sofie captures the essence of what is usually perceived simply as normality. However, with a playful yet delicate touch, this series of images strives to elevate and capture the wonder of those little ‘in-between moments’; the moments that when pieced together make up everyday life. The notion of the ordinary is something which inspires Sofie, as well as the more purely obvious aesthetic details in the world around her. Experimenting with colour combinations and light is a big focus in this artist’s work. Sofie’s style is easily recognisable yet simple in its approach, with a light-heartedness that cuts through the sometimes emotionally oriented imagery. Using different textures and shapes, it is also clear that Sofie is fascinated by the smallest details – and now, with this ongoing photography project, this photographer wants to bring you into her creative universe.
BOOK SPECIFICATIONS 112 pages, hard cover Colour photographs W170 X H230 November 2021 28 € / 300 SEK / 23 GBP ISBN: 9789187815829
mellow.collectiveshorts.com
MELLOW
A GENTLE EMBRACE 68
68
30
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Stranger 69
Shape
31
In the afternoon 31
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BACK LIST
PASTPRESENT BY JUSTINE TJALLINKS
Justine Tjallinks is a rapidly rising photographer, who uses less conventional models to capture scenes that are often other-worldly and full of mystique. With a strong use of tonal palates and colour references, this book showcases her very unique style. Justine combines the ‘old’ and the ‘new’ to create images that have a sense of nostalgia whilst the content and subjects are often firmly fixed in present day sensibilities. Taking inspiration from Dutch master painters for their use of light and colour, this is juxtaposed with remarkable, contemporary faces and figures seen in modern clothing designs. This aesthetic combination means that Justine’s reputation and work is growing quickly. Owing to this photographer’s growing success, her work has been recently been taken on board by the Kahmann Gallery, and they plan to showcase her work in numerous fairs and art installations worldwide over the upcoming years.
BOOK SPECIFICATIONS 168 pages, hard cover Colour photographs W230 X H290 July 2021 60 € / 650 SEK / 50 GBP ISBN: 9789187815454
pastpresent.nhppublishing.com
PA S T P R E S E N T
Strength
Nude, 2014
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19
Intent
Jeweled, 2016
54
55
Sandra I
Surfaces, 2018
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117
BACK LIST
reverie B Y L AU R E N T CA S T E L L A N I
Between shadow and light, the grain of the skin, the slightest shiver is exacerbated. Laurent Castellani plays the close-up shot as an expression of its relationship to spacean. The macro-portrait is the art of exploring the beauty close at hand and creating intimacy, the image creation pushing us to whisper. This book, divided into emotional chapters, opens the doors to a singular vision of the portrait and the staging of each of these women whose secret Laurent Castellani has. They have been scrupulously chosen for their singularity, plunging us at the same time into the macro-portrait and cinematographic universe that he is particularly fond of, notably Lynch’s dreamlike universe. Laurent oscillates at the border of reality and imagination in his photos as in his films. Each shot is an emotion. Beauty emerges, natural and wild. Minimalist in the soul and in his approach, Laurent Castellani seeks above all the essential: a vibration.
BOOK SPECIFICATIONS 128 pages, hard cover Colour photographs W170 X H230 April 2021 30 € / 300 SEK / 25 GBP ISBN: 9789187815799
reverie.collectiveshorts.com
REVERIE
50 50
51
44 44
45 45
74
75 75
74
51
BACK LIST
Söderberg & Sara Café PE R S Ö D E RB E RG & T I L D E M Ö L L E R
Söderberg & Sara know how to work magic in the kitchen. From their infamous baking, foraging and sourcing interesting ingredients from their kitchen garden, each element of their food is considered, full of love and intrinsically based on their Scandinavian roots. However, in order to manifest their personal humour, attitude and vision to their food, here we have the best tips, recipes and stories to come for their successful kitchen and café in both Ystad and Malmö. We will excite readers about Söderberg & Sara’s quirky approach to cooking, food philosophy and the many palatable delights they offer. The book will include recipes for Folkets Levain (the People’s Levain Bread), food to create from foraging, tutorials on creating the best doughs, grow your own food and much more…
BOOK SPECIFICATIONS 136 pages, hard cover Colour photographs W170 X H230 October 2020 28 € / 300 SEK / 25 GBP ISBN: 9789187815287
soderbergsara.nhppublishing.com
S Ö D E RB E RG & S A R A CA F É
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No. Superhero B Y O L E M A R I U S J O E RG E N S E N
No superhero is a series of work by the acclaimed Scandinavian artist, Ole Marius Jorgensen. The work features meticulously staged, cinematic photographs that depict seemingly ordinary situations which are then infused with a juxtaposed narrative. This unlocks an unexpected and unique world that feels both old and new. Full of mystique and intrigue and set in the artist’s native, rural Scandinavia, this series of images follows the protagonist on a silent, solitary journey that emphasises complex emotions. From the playful, to the dark, to the eccentric, each scene is depicted through a lens that captures childhood nostalgia with the hero as an ordinary man.
BOOK SPECIFICATIONS 80 pages, hard cover Colour photographs W170 X H230 October 2020 17 € / 170 SEK / 15 GBP ISBN: 9789187815461
nosuperhero.collectiveshorts.com
N O . S U PE R H E R O
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Share Lagom C U R AT E D B Y M A R I E L U I S E WAC K E R , OD A L I L L , M AT T PO RT E R A N D F R A N C O I S L E B L E D C O M I N G F E B RUA RY 2020
Lagom is a uniquely Swedish term that doesn’t have an English equivalent (Which I find to be pretty common, the Swedish language has denser words that the English language usually uses two or three words to describe.) Not only does it not translate perfectly but its just a very Swedish idea, or feeling. A popular etymological translation is “around the team” meaning enough food or drink for everyone at the table, this translation is said to go back to Viking times. Lagom is “Just enough,” “Not too much or too little,” “Just right,” “Enough to go around,” “Fair share.” It indicates balance. Lagom doesn’t have the negative connotation of “sufficient” nor does it claim perfection. SHARE LAGOM contains 50 inspired artworks carefully selected amongst the best up-and-coming first time published artists. Following the success of SHARE Vol. 1 & 2 this third installment combines the winning concept of high quality prints on perforated pages with the trendy theme of Lagom. Each featured artist presents a single piece of work along with companion text in a two page format. The specially designed LAGOM size book is optimized for its intended purpose: every page’s perforation encourages readers to pull them as individual works of art. BOOK SPECIFICATIONS 108 pages, soft cover Colour photographs & illustrations W210 X H300 February 2020 30 € / 310 SEK / 30 GBP ISBN: 9789187815263
sharelagom.com
M AT H I L D A B J Ö R K
ELLIKA HENRIKSON
BACK LIST
Sketchbook of a Gentleman T U S CA N Y
B Y R O B I N L U CA S This is the second volume from a series of illustrated books, tracing the life and times of a modern gentleman. Edward is a man about town with a penchant for travel, art and food. He is educated, cultured with an eye for beauty and he has a fascination with history and people. These books are a collection of whimsical illustrations of Edward’s adventures as imagined by the illustrator Robin Lucas. Edward’s adventures now take him to Tuscany, Italy. Here we see our Gentleman traveling through the rolling Tuscan countryside experiencing mediaeval hill towns, beautiful landscapes and sumptuous food and Italian lifestyle. The aim of this project is to produce a series of small sketchbooks that give a real flavour of iconic places around the world through the eyes of Edward – our modern gentleman.
A L S O AVA I L AB L E BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 November 2018 16 € / 150 SEK / 14 GBP
T HE S KETCHB O O K O F A GEN T L EMAN LONDON • ROBIN LUCAS
ISBN: 9789187815270 16 € / 150 SEK / 14 GBP ISBN: 9789198141344
tuscany.thesketchbookofagentleman.com
S K E T C H B O OK OF A G E N T L E M A N – T U S CA N Y
BACK LIST
The Odd and the Ordinary BY SWEN SWENSØN
“The Ordinary and The Odd” is the first book from artist and graphic designer, Swen Swensøn. Swensøn’s use of simple and minimilst illustrations, evoking playful and sometimes odd encounters is a pleasure for any viewer of his work. His style is instantly recognisable and each image conjures the imagination to create stories that can be both quirky and also calming. In this book we see Swensøn encapsulate a variety of themes including: urban landscape, nature, transport and engineering and human life. Through subtle and peaceful tones, each image touches on a quiet moment that is perhaps contrasted with a surprising twist or sense of anticipation. Graphic illustration is ever more present in our visual world and media. Characters and scenes depicted are relatable to a wide audience and Swensøn’s work is relates to our lives through recognisable content in his art, requiring us to stay still, consider the scene and reflect.
BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 November 2018 16 € / 150 SEK / 14 GBP ISBN: 9789187815362
theodd.collectiveshorts.com
T H E ODD A N D T H E O R DI N A RY
BACK LIST
Currents C O N T E M PO R A RY PAC I F I C N O RT H W E S T D E S I G N C U R AT E D B Y I D S VA N C O U V E R
Pacific Northwest Design is paving a new path in the design world with a rich and varied set of designers producing outstanding pieces and trends. IDS Vancouver is the centre-point for all things design in the Pacific Northwest and we are pleased to present their first book. The book explores the design boom in the Pacific Northwest, the fundamental principles to this creative field and over 40 remarkable makers and designers behind this extraordinary area of design. Set against striking photography, highlighting the best of the PNW design, the book also navigates the landscape and settings which inspires this area of design and talks with leading designers in this industry. Currents emcompass Pacific Northwest design from concept to its realised design form and includes Pacific Northwest aesthetics and principles taken from over 40 designers – explored through captivating photography and narrative stories.
BOOK SPECIFICATIONS 176 pages, Soft cover with front flap Colour photographs & texts W228 X H265 June 2018 40 € / 380 SEK / 35 GBP ISBN: 9789187815218
www.currentsbyids.com
CURRENTS
BACK LIST
Pathways L OD E S TA R S A N T H O L OG Y
E DI T E D B Y L I Z S C H A F F E R Lodestars Anthology: Pathways contains some of the best and most carefully selected paths and trails that we have traversed. This book explores and details those pathways, the people, the landscapes and the fascinating things we discovered along the way. The journeys we take have a start and an end point, but we, in this book, want to relish the bit in between. So whether this is a mountain pass in the Italian Alps where we meet highland shepherds, or sprawling, urban grids with a bevy of restaurants and contemporary design, we want to inspire the reader to follow these paths and take precious moments to engage in everything possible through their senses. The book is a guide to these pathways, but goes beyond this to capture and document the lives of the people we meet, the challenges of the trip and the culture and landscapes we find that inspire us to keep on adventuring. Lodestars Anthology is an independent magazine-meets-journal for curious travellers who long to be inspired, see the world and meet interesting characters along the road. Focusing on one country per issue, it is a scrapbook of place, getting to the heart of a location and uncovering its quirks, charm and splendour. BOOK SPECIFICATIONS 176 pages, hard cover Colour photographs & texts W220 X H230 November 2017 40 € / 380 SEK / 35 GBP ISBN: 9789187815874
lodestarspathwaysbook.com
PAT H WAY S
BACK LIST
Sketchbook of a Gentleman LONDON
B Y R O B I N L U CA S This is the first volume from a new series of illustrated books, tracing the life and times of a modern gentleman. Edward is a man about town. He is educated, cultured with an eye for beauty and he has a fascination with history and people. These books are a collection of whimsical illustrations of Edward’s adventures as imagined by the illustrator Robin Lucas. We will start with Edward’s adventures in London. Later in the series we will explore further afield, such as the rolling Tuscan countryside with its mediaeval hill towns, or the delights of India with its rich layers of history and magnificent wildlife. The aim of this project is to produce a series of small sketchbooks that give a real flavor of iconic places around the world through the eyes of Edward – our modern gentleman. The first book written by a new up-and-coming illustrator to the market. Introducing a new character of the modern Englishman to the market, he will appeal to a wide audience and make the perfect gift to a brother, sister, father, mother , son, partner. The intention is that the character will reappear in subsequent volumes and will become collectable.
BOOK SPECIFICATIONS
A L S O AVA I L AB L E
96 pages, hard cover Colour illustrations W170 X H230 November 2017 16 € / 150 SEK / 14 GBP ISBN: 9789198141344
T HE S KETCHB O O K O F A GEN T L EMAN TUSCANY • ROBIN LUCAS
16 € / 150 SEK / 14 GBP ISBN: 9789187815270
london.thesketchbookofagentleman.com
S K E T C H B O OK OF A G E N T L E M A N – L O N D O N
BACK LIST
Share Scandinavia C U R AT E D B Y OD A L I L L
An collection of contemporary works from, by or inspired by the Norse region. This second edition in the SHARE collection possesses all the same attributes of the original – an extraordinary selection of 50 artist’s works printed in two-page format and meant for ripping out, for framing and for sharing. At New Heroes & Pioneers, we are very excited to present SHARE Scandinavia as the followup to the original. SHARE has been met with enthusiasm around the globe for lovers of art and design so SHARE Scandinavia is the next natural step in order to build on the concept. All too often we have connotations of art books being strictly for consumption at the coffee table. The SHARE concept enthusiastically abolishes this with a book that is meant to be held and deconstructed. Each featured artist presents a single piece of work along with a short description or text. The size is optimised and every page is perforated so that you can use the pages as individual works of art.
BOOK SPECIFICATIONS 108 pages, hard cover Colour photographs W300 X H400 July 2016 65 € / 600 SEK / 60 GBP ISBN: 9789187815928
sharescandinavia.com
S H A R E S CA N DI N AV I A
BACK LIST
Collecting Words ( V E RY ) S H O RT ( V I S UA L ) S TO R I E S
B Y B R I A N F O U H Y – T E M PO R A R I L Y O U T OF S TOC K Brian Fouhy is a visual poet of the modern variety. Working in the medium of Instagram, this American captures words and phrases that are tattooed across the pavement and handwritten on the walls. He then puts them together to create short stories. The result is a visual compilation whose sum is quite different from the individual pieces. Over 30 stories are contained in this edition. In it, you’ll find humour and irony, often found mingling together. What unifies these contrasting images is their humanity, coupled often with a sense of loneliness. Brian’s work demonstrates the similarities between the capturing of a moment through the lens of a camera and through the spilling of ink upon the pavement. Both are feelings stamped in a single moment in time. The images themselves often feature forgotten corners in the urban landscape void of life. Truly a contemporary artist, Brian uses the breadth of modern technology to create a style completely his own. And you, have you ever told a story with pictures? Is there a photo-poet that stirs inside of you?
BOOK SPECIFICATIONS 216 pages, soft cover Colour photographs W210 X H165 June 2015 20 € / 170 SEK / 20 GBP ISBN: 9789187815904 BACK IN STOCK SUMMER 2018
collectingwordsbook.com
C O L L E C T I N G WO R D S
WHO IS ANNA ANDERSSON?
BY MEREDITH ANDREWS
BY MEREDITH ANDREWS
BACK LIST
Who is Anna Andersson PO RT R A I T S OF S W E D E N ’ S M O S T POPU L A R N A M E
B Y M E R E DI T H A N D R E W S Thousands of Swedish women share the country’s most popular name – Anna Andersson. Besides their name and nationality, do they have anything else in common? In 2014, photographer Meredith Andrews travelled the length of Sweden to find out. From a tattoo artist to a priest, a child to a 99-year old, Meredith found astonishing diversity within this statistically significant group of women who all answer to the same name. Who is Anna Andersson? is a visual account of 50 women who, at least superficially, share the same identity. This collection of intimate portraits reveals what unites and distinguishes people with a common name. The photographs combine personal stories with a captivating glimpse of life in contemporary Sweden and offer a new perspective on a national character. Whether you’re interested in foreign cultures, naming conventions or simply love peering into the lives of complete strangers, this book will fascinate you, no matter how many times you flip through the pages.
BOOK SPECIFICATIONS 216 pages, soft cover Colour photographs & texts (English & Swedish) W165 X H210 December 2014 21.5 € / 185 SEK / 22 GBP ISBN: 9789198141375
whoisannaandersson.com
WHO IS ANNA ANDERSSON?
HI D E IN PL AIN SIGHT 1 0 0 I N S P I R I N G WAYS TO I M P R OV E YO U R T R AV E L P H OTO G R A P H Y by Jens Lennartsson
BACK LIST
Hide in Plain Sight 100 I N S P I R I N G WAY S TO I M P R OV E YO U R T R AV E L P H O TOG R AP H Y B Y J E N S L E N N A RT S S O N
In Hide in Plain Sight, you will follow up-and-coming Swedish photographer Jens Lennartsson on a journey around the world with images that capture the humanity and local character of every place he visits. Along the way you’ll improve your own photography skills with a selection of 100 tips designed by Jens to enhance your intuition and lend a new perspective on the people and places around you. Jens takes a minimalist approach to getting the best shots. By taking his lead, you will learn to open your eyes, observe, anticipate and work with what is around you. Hide in Plain Sight teaches you to capture a mood, create an atmosphere, play with light and connect with people. You don’t need a better camera, more equipment or expensive software. You only need a fresh approach.
BOOK SPECIFICATIONS
e-BOOK SPECIFICATIONS
216 pages, soft cover
216 pages
Colour photographs & texts
Colour photographs & texts
W210 X H165
iTunes
December 2013
December 2013
20 € / 170 SEK / 20 GBP
9 € / 85 SEK / 8 GBP
ISBN: 9789198141306
ISBN: 9789187815898
hideinplainsightbook.com
5 HIDE IN PL AIN SIGHT You’re bound to be noticed as soon as you arrive in a new place. But the longer you stay in the same location, the less attention you’ll attract. You become a part of the scene; part of the environment. Everyone will be less aware of you and the fact that you are taking pictures.
A month-long trip around Sri Lanka was coming to an end. I stayed at the gigantic colonial Galle Face Hotel in Colombo. A very narrow strip of beach, no more than ten feet wide, stretched for miles alongside the stone wall. During the day it was empty, but when the sun was about to set, thousands of Sri Lankans gathered to play Don’t rush away from a good photo spot. Hang in the waves. I was amazed by the light and the around for a while until you become a fly on the scene and came back evening after evening. wall and it will be easier to capture the scenes I walked around among the families, couples and in front of you. You and the people around you laughing children until the sun was nowhere to will feel increasingly comfortable with each other. be seen.
8 BACKGROUND CHECK There are generally three main layers in every photograph: the foreground, the subject and the background. The latter could make your picture pop or flop. Before you press the shutter, take a moment to think about what the background look like. The camera transforms three-dimensional reality into a two-dimensional picture and if the background is not thought through, it can ruin a great shot. Pay attention to what’s behind your subject.
HIDE IN PLAIN SIGHT
I saw it from far away. The old, two-colored American car and the wall behind with the exact same colors, only inverted. It was so perfect I almost thought the driver had been aware of it and parked his car right there, just waiting for an attentive photographer to walk by. Sometimes the world’s colors come together in amazing ways. Pay attention to color schemes and you’ll be able to get great pictures.
B O OK S PE C I F I CAT I O N S U M M A RY N E W B O OK S
R E C E N T B O OK S
A JOURNEY THROUGH
STORY
SWIMMING POOLS
STYLE, PEOPLE AND
Patty Maher
Maria Svarbova
EXPERIENCES
112 pages, hard cover
256 pages, hard cover
Zannier Hotels
Colour photographs
Colour photographs
192 pages, hard cover
W170 X H230
W230 X H300
Colour photographs
April 2023
October 2021
W220 X H320
28 € / 280 SEK / 23 GBP
75 € / 875 SEK / 65 GBP
November 2023
ISBN: 9789198656633
ISBN: 9789198656626
THIS IS NOT A RECIPE BOOK
OCCUPIED
Tal Spiegel
Brian Fouhy
THE ART OF HAT-MAKING
256 pages, hard cover
160 pages, soft cover
Giovanni Previdi
Colour photographs
Colour photographs
96 pages, hard cover
W230 X H300
W170 X H230
Colour photographs
January 2023
October 2020
W210 X H265
69 € / 720 SEK / 60 GBP
24 € / 250 SEK / 20 GBP
May 2023
ISBN: 9789198656657
ISBN: 9789187815379
WEEKENDER SINGAPORE
SHARE LAGOM
Matthew Chen
Collaborative Work
THE TOWNHOUSE KITCHEN
112 pages, hard cover
108 pages, soft cover
DAILY BRUNCH
Colour photographs
Colour photographs &
Emanuel & Patricia Sousa
W170 X H230
illustrations
New Edition
January 2023
W210 X H300
256 pages, hard cover
27 € / 270 SEK / 23 GBP
May 2018
264 pages, hard cover
ISBN: 9789198656602
30 € / 310 SEK / 30 GBP
80 € / 875 SEK / 70 GBP ISBN: 9789198656503
45 € / 505 SEK / 40 GBP ISBN: 9789198656671
Colour photographs & recipe texts
BAC K L I S T
ISBN: 9789187815263 THE SKETCHBOOK OF
W210 X H300 May 2023
NEW LIGHT NEW YORK
A GENTLEMAN – TUSCANY
45 € / 430 SEK / 40 GBP
Rob McCarthy
Robin Lucas
ISBN: 9789187815850
160 pages, hard cover
96 pages, hard cover
Colour photographs
Colour illustrations
ICE CREAM
W230 X H200
W170 X H230
According to Østerberg
September 2021
November 2018
Cathrine Østerberg
42 € / 450 SEK / 35 GBP
16 € / 150 SEK / 14 GBP
New Edition
ISBN: 9789187815591
ISBN: 9789187815270
112 pages, hard cover Colour photographs W170 X H230 May 2023 32 € / 330 SEK / 28 GBP ISBN: 9789198656510
B O OK S PE C I F I CAT I O N S U M M A RY BAC K L I S T (cont. )
REVERIE
THE SKETCHBOOK OF
Laurent Castellani
A GENTLEMAN – LONDON
128 pages, hard cover
Robin Lucas
THE ODD AND THE
Colour photographs
96 pages, hard cover
ORDINARY
W170 X H230
Colour illustrations
Swen Swensøn
April 2021
W170 X H230
96 pages, hard cover
30 € / 300 SEK / 25 GBP
November 2017
Colour illustrations
ISBN: 9789187815799
16 € / 150 SEK / 14 GBP
W170 X H230
ISBN: 9789198141344
November 2018
SÖDERBERG & SARA CAFE
16 € / 150 SEK / 14 GBP
Per Söderberg & Tilde Möller
SHARE SCANDINAVIA
ISBN: 9789187815362
Colour photographs
Collaborative work
W170 X H230
108 pages, hard cover
WEEKENDER STOCKHOLM
October 2020
Colour photographs
Matt Porter
28 € / 300 SEK / 25 GBP
W300 X H400
128 pages, hard cover
ISBN: 9789187815287
July 2016
Colour photographs
65 € / 600 SEK / 60 GBP
W170 X H230
NO. SUPERHERO
December 2021
Ole Marius Joergensen
25 € / 260 SEK / 22 GBP
80 pages, hard cover
COLLECTING WORDS
ISBN: 9789187815485
Colour photographs
Brian Fouhy
W170 X H230
216 pages, soft cover
MELLOW
November 2020
Colour photographs
Sofie Sund
17 € / 170 SEK / 15 GBP
W210 X H165
112 pages, hard cover
ISBN: 9789187815461
June 2015
Colour photographs
ISBN: 9789187815928
20 € / 170 SEK / 20 GBP
W170 X H230
CURRENTS
November 2021
Curated by IDS Vancouver
28 € / 300 SEK / 23 GBP
176 pages, Soft cover
WHO IS ANNA ANDERSSON
ISBN: 9789187815829
Colour photographs & texts
Meredith Andrews
W228 X H265
216 pages, soft cover
PAST PRESENT
June 2018
Colour photographs & texts
Justine Tjallinks
40 € / 380 SEK / 35 GBP
(English & Swedish)
168 pages, hard cover
ISBN: 9789187815218
W165 X H210
Colour photographs
ISBN: 9789187815904
December 2014
W230 X H290
PATHWAYS
21.,5 € / 185 SEK / 22 GBP
July 2021
Lodestars Anthology
ISBN: 9789198141375
60 € / 650 SEK / 50 GBP
176 pages, hard cover
ISBN: 9789187815454
Colour photographs & texts
HIDE IN PLAIN SIGHT
W228 X H265
Jens Lennartsson
November 2017
216 pages, soft cover
40 € / 380 SEK / 35 GBP
Colour photographs & texts
ISBN: 9789187815874
W210 X H165 December 2013 16 € / 170 SEK / 13 GBP ISBN: 9789198141306
Published by New Heroes & Pioneers Scandinavian Book Publisher and Curator of Extraordinary Culture Managing director Francois Le Bled Photography Ash James, Giovanni Previdi, Patty Maher, Sofie Sund, Nathanaël Djimbilt, Matthew Chen, Through Objects, Valentina Loffredo, Per Söderberg, Ole Marius Joergensen, James Midwinter, Laurent Castellani, Justine Tjallinks, Matt Porter, Aaron Tilley, Rob McCarthy, Chiara Zonca, Christopher Gee, Swen Swensøn, Frama, Our Food Stories, IDS Vancouver, Maria Svarbova, Toby Mitchell, Robin Lucas, Daniel Zachrisson, Per Söderberg, Renae Smith, Lodestars Anthology, Love Hulten, Mathilda Björk, Ellika Henrikson, Anna Björkman & Anna Malmberg, Milla Koivisto, Aneta Ivanova, Uros Abram, Arne Jennard, Nick Proot, Tom Bunning, Marcus Reed, Brian Fouhy, Abelardo Ojeda, Can Dagarslani, Marc Thirouin, Lara Kiosses, Meredith Andrews, Jens Lennartsson, Juniqe Art shop Cover photo Ash James
DOCKPLATSEN 16 VÅN 2 | 211 19 Malmö | Sweden editor@newheroesandpioneers.com www.newheroesandpioneers.com +41 (0) 782390613 Copyright 2023 New Heroes & Pioneers. All rights reserved. Reproduction in whole or in part of this catalogue is prohibited without the express permission of the author – TOTALLY AUTHORISED
Print and bound by BALTO print (Lithuania)
In early 2013, New Heroes & Pioneers publishing house – based in Malmö, Sweden – was little more than the kernel of an idea in our minds. Our plan was to develop and publish a range of coffee table books containing a smart, interesting and eclectic mixture of art, culture and fashion. What made this concept unique was that we were, right from the beginning, dedicated to being a vehicle for discovering and promoting new and unknown artists whose singular styles and perspectives make them stand out. The concepts of ‘making human connections’ and ‘giving back’ were woven into the fabric of the corporate culture and have become a clear and conscious part of every project since the company’s inception.
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