NHP catalogue June 2021 by New Heroes & Pioneers

E X T R AO R D I N A RY C ATA L O G U E O F JUNE 2021

ALL OF OUR BOOKS AND SOME O F T H E O T H E R T H I N G S T H AT WE LOVE.

E X T R AO R D I N A RY C ATA LOG U E J U N E 202 1

New Heroes & Pioneers constantly strives to curate and create the best in extraordinary culture. We publish a variety of art and coffee table books with a focus on photography, lifestyle and design. NHP has had, and continues to have, the pleasure of working with some very inspirational and extremely talented people from our native Scandinavia and from around the globe. What made the concept of our publishing house unique was that, right from the start, NHP provided a platform and vehicle for discovering and promoting new and unknown artists. This is a key factor to our company’s ethos, and something that is evidenced by showcasing the work of new and rising talent from across the world. So whether this is delving into the culinary lifestyles and cultural heritages of Europe; compiling photography guides of our favourite cities; or examining design trends in North America – we have it covered. Based in Malmö, Sweden, we are a collaboration of enthusiastic people from the world of publishing, editing, photography, graphic design and creative direction. We all share a universal passion for producing books that are consistently rich in content and full of smart and interesting ideas.

T H R O U G H O B J E C T S – N AT U R E BAC K TO D E S I G N VO L .01 Mother Collection Coasters (Studio Corkinho) – See page 12

N E W B O OK S Our release(s) coming in June 2021

NEW BOOKS

reverie B Y L AU R E N T CA S T E L L A N I

Between shadow and light, the grain of the skin, the slightest shiver is exacerbated. Laurent Castellani plays the close-up shot as an expression of its relationship to spacean. The macro-portrait is the art of exploring the beauty close at hand and creating intimacy, the image creation pushing us to whisper. This book, divided into emotional chapters, opens the doors to a singular vision of the portrait and the staging of each of these women whose secret Laurent Castellani has. They have been scrupulously chosen for their singularity, plunging us at the same time into the macro-portrait and cinematographic universe that he is particularly fond of, notably Lynch’s dreamlike universe. Laurent oscillates at the border of reality and imagination in his photos as in his films. Each shot is an emotion. Beauty emerges, natural and wild. Minimalist in the soul and in his approach, Laurent Castellani seeks above all the essential: a vibration.

BOOK SPECIFICATIONS 128 pages, hard cover Colour photographs W170 X H230 April 2021 30 € / 300 SEK / 25 GBP ISBN: 9789187815799

reverie.collectiveshorts.com

REVERIE

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44 44

45 45

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R E C E N T B O OK S Our latest releases

NEW BOOKS

THROUGH OBJECTS Nature Back to Design vol. 01 C U R AT E D B Y R I TA T R I N D A D E

“Through Objects dedicates most of its content exploring the notion of design as a narrative, and like narratives, objects offer different interpretations to users, according to their own references. By supporting various forms of interpretation, more personal and relevant ways of thinking about these objects arise. To enhance a growing creative involvement, Through Objects has been sharing an inspiring collection of stories and interviews from several designers around the world.” – Rita Trindade, founder of Through Objects. This first volume of Through Objects showcases a selection of 24 design objects ranging from furniture and lighting to textiles and home accessories. Each of the stories reveals captivating items from pioneering designers and creators, such as Nienke Hoogvliet, Kaja Solgaard Dahl, Studio David Pompa and GT2P. By highlighting the potential and beauty of natural materials, this book proposes a look at the future of design from a respectful and harmonious human/ nature perspective.

BOOK SPECIFICATIONS 112 pages, soft cover Colour photographs W170 X H230 September 2020 15 € / 150 SEK / 13 GBP ISBN: 9789187815805

throughobjects.nhppublishing.com

THROUGH OBJECTS

NEW BOOKS

Söderberg & Sara Café PE R S Ö D E RB E RG & T I L D E M Ö L L E R

Söderberg & Sara know how to work magic in the kitchen. From their infamous baking, foraging and sourcing interesting ingredients from their kitchen garden, each element of their food is considered, full of love and intrinsically based on their Scandinavian roots. However, in order to manifest their personal humour, attitude and vision to their food, here we have the best tips, recipes and stories to come for their successful kitchen and café in both Ystad and Malmö. We will excite readers about Söderberg & Sara’s quirky approach to cooking, food philosophy and the many palatable delights they offer. The book will include recipes for Folkets Levain (the People’s Levain Bread), food to create from foraging, tutorials on creating the best doughs, grow your own food and much more…

BOOK SPECIFICATIONS 136 pages, hard cover Colour photographs W170 X H230 October 2020 28 € / 300 SEK / 25 GBP ISBN: 9789187815287

soderbergsara.nhppublishing.com

S Ö D E RB E RG & S A R A CA F É

NEW BOOKS

No. Superhero B Y O L E M A R I U S J O E RG E N S E N

No superhero is a series of work by the acclaimed Scandinavian artist, Ole Marius Jorgensen. The work features meticulously staged, cinematic photographs that depict seemingly ordinary situations which are then infused with a juxtaposed narrative. This unlocks an unexpected and unique world that feels both old and new. Full of mystique and intrigue and set in the artist’s native, rural Scandinavia, this series of images follows the protagonist on a silent, solitary journey that emphasises complex emotions. From the playful, to the dark, to the eccentric, each scene is depicted through a lens that captures childhood nostalgia with the hero as an ordinary man.

BOOK SPECIFICATIONS 80 pages, hard cover Colour photographs W170 X H230 October 2020 17 € / 170 SEK / 15 GBP ISBN: 9789187815461

nosuperhero.collectiveshorts.com

N O . S U PE R H E R O

NEW BOOKS

Quietudes B Y D A N I E L Z AC H R I S S O N

”There are many dualities at play in photography. In my practice, I reflect over the tension between observing and engaging, to be distant and close, to contemplate and communicate – and my camera functions as a tool to explore those borders, and to search for a place in between.” Scandinavian photographer and designer, Daniel Zachrisson, composes images that create a sense of tension with one another whilst encompassing a variety of subject matter. This book features a series of photographs that are unconventionally connected through their disparate themes. With a carefully curated colour palette, this collection takes us from isolated landscapes to charismatic urban scenes. Along the way, there are a series of people who are caught in deeply personal or busier moments, yet, in either setting, there is a feeling of uncertainty around the situations and in what state the characters appear.

BOOK SPECIFICATIONS 112 pages, hard cover Colour photographs W170 X H230 November 2020 28 € / 300 SEK / 23 GBP ISBN: 9789187815607

quietudes.collectiveshorts.com

QUIETUDES

Touching / Touched

BAC K L I S T Our past titles still available

BACK LIST

Herbarium Vitae - Roses and Peonies B Y P H O E B E AT K E Y

Herbarium Vitae is a collection of illustrations by artist, Phoebe Atkey. As part of NHP’s Collective Shorts series, this book sees Atkey produce a series of work in the style of traditional Victorian herbarium or animalium depictions, but re-imagined with a modern twist. The collection takes us through a set of exquisite floral images of Roses and Peonies. Atkey’s style is detailed and precise. However, when set against a minimal book design, this provides an alternative and fun way to showcase Atkey’s fantastic artistic abilities. In this book, alongside the whimsical and beautiful floral illustrations, Atkey also interjects the contents with fuller illustrations of the plants in situ and also scenes that draw on the key theme of this book. Laden with subtle and peaceful colour tones, each image touches on the beauty of Atkey’s floral subjects. “Herbarium Vitae” is part of an exciting new book series that NHP Publishing and Phoebe Atkey are developing together – Herbarium & Animalium. Through precise illustrations, this series will encompass the world of plants, trees, and animals and will move onto minerals and other elements. BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 December 2019 17 € / 175 SEK / 15 GBP ISBN: 9789187815386

herbarium.collectiveshorts.com

B ROSA

B L AC K BAC CA RA Hybrid Tea Rose

H E RBA R I U M V I TA E – R O S E S A N D PE O N I E S

B ROSA

BALMORAL Floribunda Rose

BACK LIST

Measurements B Y N I C K BA RC L AY

Whatever the season, it is always a good idea to sit back and relax with a cocktail. In our latest Collective Shorts series, graphic designer Nick Barclay has created a stunning anthology of cocktails. This book combines classic recipes with new drink ideas into clear and defined sections. After working on a bar industry magazine and being introduced to the world of cocktails, Nick realised that people love drinking cocktails but not many people know what goes into making them. The design for each cocktail breaks down the ingredients and measures and proportions these out. In this book we see a Nick’s signature style – clean, bold, yet minimal graphical design to showcase the drinks in an alternative and quirky way. The aesthetic for this book is well-designed and the book is the perfect accompaniment for any recipe book collection, art book collection or to have fun with your friends in making some new cocktails.

BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 December 2019 20 € / 210 SEK / 18 GBP ISBN: 9789187815560

measurements.collectiveshorts.com

Gin & Tonic 2-3 OUNCES GIN 6 OUNCES TONIC 4 LARGE ICE CUBES WEDGE OF LIME WEDGE OF LEMON

2015–2017

MEASUREMENTS

Mojito 2 OUNCES WHITE RUM 1/2 OUNCE LIME JUICE 1 TEASPOON SUPERFINE SUGAR CLUB SODA 3 MINT LEAVES CRACKED ICE

BACK LIST

Share Lagom C U R AT E D B Y M A R I E L U I S E WAC K E R , OD A L I L L , M AT T PO RT E R A N D F R A N C O I S L E B L E D C O M I N G F E B RUA RY 2020

Lagom is a uniquely Swedish term that doesn’t have an English equivalent (Which I find to be pretty common, the Swedish language has denser words that the English language usually uses two or three words to describe.) Not only does it not translate perfectly but its just a very Swedish idea, or feeling. A popular etymological translation is “around the team” meaning enough food or drink for everyone at the table, this translation is said to go back to Viking times. Lagom is “Just enough,” “Not too much or too little,” “Just right,” “Enough to go around,” “Fair share.” It indicates balance. Lagom doesn’t have the negative connotation of “sufficient” nor does it claim perfection. SHARE LAGOM contains 50 inspired artworks carefully selected amongst the best up-and-coming first time published artists. Following the success of SHARE Vol. 1 & 2 this third installment combines the winning concept of high quality prints on perforated pages with the trendy theme of Lagom. Each featured artist presents a single piece of work along with companion text in a two page format. The specially designed LAGOM size book is optimized for its intended purpose: every page’s perforation encourages readers to pull them as individual works of art. BOOK SPECIFICATIONS 108 pages, soft cover Colour photographs & illustrations W210 X H300 February 2020 30 € / 310 SEK / 30 GBP ISBN: 9789187815263

sharelagom.com

M AT H I L D A B J Ö R K

ELLIKA HENRIKSON

BACK LIST

The Weekender MALMÖ

B Y TO B Y M I T C H E L L Photographer Toby Mitchell is back with the latest instalment in ‘The Weekender’ series. And this time we are headed to our second Scandinavian destination, Malmö, Sweden. Sitting just over ‘the bridge’ from Copenhagen, Toby explore Sweden’s 3rd largest city showing us the best a weekend trip here has to offer. The book will be an eclectic mix of interesting streets, delicious food joints, eye-catching landmarks and fantastic destination spots Malmö has to offer. Whilst the flow of the book will incorporate the Friday to Sunday trajectory, the mixture of content will mean that a reader is both influenced by Toby’s imagery of the city without explicitly having to follow a specific route but allow them to adventure at will.

A L S O AVA I L AB L E Ma t t Port er

Toby Mit chell

T he Weekender

LONDON

C OPENHAGEN

Volume 1

BOOK SPECIFICATIONS 112 pages, hard cover Colour photographs W170 X H230 November 2018 18 € / 180 SEK / 16 GBP

25 € / 260 SEK / 22 GBP

20 € / 210 SEK / 18 GBP

ISBN: 9789187815478

ISBN: 9789187815430 Ma t t Port er

ISBN: 9789187815423 T he Weekender

STO C K H O L M

malmo.collectiveshorts.com 25 € / 260 SEK / 22 GBP ISBN: 9789187815485

THE WEEKENDER – MALMÖ

BACK LIST

Sketchbook of a Gentleman T U S CA N Y

B Y R O B I N L U CA S This is the second volume from a series of illustrated books, tracing the life and times of a modern gentleman. Edward is a man about town with a penchant for travel, art and food. He is educated, cultured with an eye for beauty and he has a fascination with history and people. These books are a collection of whimsical illustrations of Edward’s adventures as imagined by the illustrator Robin Lucas. Edward’s adventures now take him to Tuscany, Italy. Here we see our Gentleman traveling through the rolling Tuscan countryside experiencing mediaeval hill towns, beautiful landscapes and sumptuous food and Italian lifestyle. The aim of this project is to produce a series of small sketchbooks that give a real flavour of iconic places around the world through the eyes of Edward – our modern gentleman.

A L S O AVA I L AB L E BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 November 2018 16 € / 150 SEK / 14 GBP

T HE S KETCHB O O K O F A GEN T L EMAN LONDON • ROBIN LUCAS

ISBN: 9789187815270 16 € / 150 SEK / 14 GBP ISBN: 9789198141344

tuscany.thesketchbookofagentleman.com

S K E T C H B O OK OF A G E N T L E M A N – T U S CA N Y

BACK LIST

Momentum A V I S UA L S TO RY T E L L I N G OF A S P L I T S E C O N D CA P T U R E D

BY AARON TILLEY In our latest Collective Shorts series, photographer Aaron Tilley explores the notion of narratives and storytelling through carefully constructed and captured still images. Executed in a manner that is playful, yet driven with tension, Tilley’s photography exacts an anticipation of the moment that is about to happen. Momentum is a collection of some of Tilley’s best work to date. His photography continuously captivates the viewer, leading us to something perhaps unexpected, out of context or that may cause us some unease but in a fun and highly-dramatic way. The aesthetic is bold and well-designed with each image portraying a story at a paused point in time allowing the narrative of the image to be interpreted by the viewer. With this, the viewer should enjoy the surreal element to the work and embrace this style presented throughout the book.

BOOK SPECIFICATIONS 112 pages, hard cover Colour photographs W170 X H230 November 2018 18 € / 150 SEK / 16 GBP ISBN: 9789187815355

momentum.collectiveshorts.com

MOMENTUM

BACK LIST

The Odd and the Ordinary BY SWEN SWENSØN

“The Ordinary and The Odd” is the first book from artist and graphic designer, Swen Swensøn. Swensøn’s use of simple and minimilst illustrations, evoking playful and sometimes odd encounters is a pleasure for any viewer of his work. His style is instantly recognisable and each image conjures the imagination to create stories that can be both quirky and also calming. In this book we see Swensøn encapsulate a variety of themes including: urban landscape, nature, transport and engineering and human life. Through subtle and peaceful tones, each image touches on a quiet moment that is perhaps contrasted with a surprising twist or sense of anticipation. Graphic illustration is ever more present in our visual world and media. Characters and scenes depicted are relatable to a wide audience and Swensøn’s work is relates to our lives through recognisable content in his art, requiring us to stay still, consider the scene and reflect.

BOOK SPECIFICATIONS 96 pages, hard cover Colour illustrations W170 X H230 November 2018 16 € / 150 SEK / 14 GBP ISBN: 9789187815362

theodd.collectiveshorts.com

T H E ODD A N D T H E O R DI N A RY

BACK LIST

The Townhouse Kitchen T H E D A I L Y B RU N C H

B Y S I B L I N G S E M A N U E L & PAT R I C I A S O U S A In The Townhouse Kitchen, siblings Emanuel and Patricia Sousa offer a series of recipes, tips and personal insight aimed at helping their readers create delicious recipes, prepared with love, care, and an eye for beauty. Offering a whole host of alternatives in terms of ingredients, they invite you to mix and match your recipes to your own taste preferences, never losing sight of the cuisine they are most influenced by: the Mediterranean kitchen. Using the simple alternatives suggested in the book, readers will be able to recreate this Mediterranean feel with ingredients every kitchen readily has on hand. This book is aimed at those who celebrate the communal experience of eating, and those who are looking to reconnect with traditional kitchen ideals with a modern twist. “We want to give people a sense of what we are all about here at ROSA ET AL Townhouse – which includes everything from celebrating traditional dishes to modern cuisine. It is about small fuss, but big flavour food.”

BOOK SPECIFICATIONS 256 pages, hard cover Colour photographs & recipe texts W210 X H300 Winter 2018 45 € / 430 SEK / 40 GBP ISBN: 9789187815850

thetownhousekitchenbook.com

T H E TO W N H O U S E K I T C H E N

BACK LIST

Currents C O N T E M PO R A RY PAC I F I C N O RT H W E S T D E S I G N C U R AT E D B Y I D S VA N C O U V E R

Pacific Northwest Design is paving a new path in the design world with a rich and varied set of designers producing outstanding pieces and trends. IDS Vancouver is the centre-point for all things design in the Pacific Northwest and we are pleased to present their first book. The book explores the design boom in the Pacific Northwest, the fundamental principles to this creative field and over 40 remarkable makers and designers behind this extraordinary area of design. Set against striking photography, highlighting the best of the PNW design, the book also navigates the landscape and settings which inspires this area of design and talks with leading designers in this industry. Currents emcompass Pacific Northwest design from concept to its realised design form and includes Pacific Northwest aesthetics and principles taken from over 40 designers – explored through captivating photography and narrative stories.

BOOK SPECIFICATIONS 176 pages, Soft cover with front flap Colour photographs & texts W228 X H265 June 2018 40 € / 380 SEK / 35 GBP ISBN: 9789187815218

www.currentsbyids.com

CURRENTS

BACK LIST

Pathways L OD E S TA R S A N T H O L OG Y

E DI T E D B Y L I Z S C H A F F E R Lodestars Anthology: Pathways contains some of the best and most carefully selected paths and trails that we have traversed. This book explores and details those pathways, the people, the landscapes and the fascinating things we discovered along the way. The journeys we take have a start and an end point, but we, in this book, want to relish the bit in between. So whether this is a mountain pass in the Italian Alps where we meet highland shepherds, or sprawling, urban grids with a bevy of restaurants and contemporary design, we want to inspire the reader to follow these paths and take precious moments to engage in everything possible through their senses. The book is a guide to these pathways, but goes beyond this to capture and document the lives of the people we meet, the challenges of the trip and the culture and landscapes we find that inspire us to keep on adventuring. Lodestars Anthology is an independent magazine-meets-journal for curious travellers who long to be inspired, see the world and meet interesting characters along the road. Focusing on one country per issue, it is a scrapbook of place, getting to the heart of a location and uncovering its quirks, charm and splendour. BOOK SPECIFICATIONS 176 pages, hard cover Colour photographs & texts W220 X H230 November 2017 40 € / 380 SEK / 35 GBP ISBN: 9789187815874

lodestarspathwaysbook.com

PAT H WAY S

BACK LIST

Sketchbook of a Gentleman LONDON

B Y R O B I N L U CA S This is the first volume from a new series of illustrated books, tracing the life and times of a modern gentleman. Edward is a man about town. He is educated, cultured with an eye for beauty and he has a fascination with history and people. These books are a collection of whimsical illustrations of Edward’s adventures as imagined by the illustrator Robin Lucas. We will start with Edward’s adventures in London. Later in the series we will explore further afield, such as the rolling Tuscan countryside with its mediaeval hill towns, or the delights of India with its rich layers of history and magnificent wildlife. The aim of this project is to produce a series of small sketchbooks that give a real flavor of iconic places around the world through the eyes of Edward – our modern gentleman. The first book written by a new up-and-coming illustrator to the market. Introducing a new character of the modern Englishman to the market, he will appeal to a wide audience and make the perfect gift to a brother, sister, father, mother , son, partner. The intention is that the character will reappear in subsequent volumes and will become collectable.

BOOK SPECIFICATIONS

A L S O AVA I L AB L E

96 pages, hard cover Colour illustrations W170 X H230 November 2017 16 € / 150 SEK / 14 GBP ISBN: 9789198141344

T HE S KETCHB O O K O F A GEN T L EMAN TUSCANY • ROBIN LUCAS

16 € / 150 SEK / 14 GBP ISBN: 9789187815270

london.thesketchbookofagentleman.com

S K E T C H B O OK OF A G E N T L E M A N – L O N D O N

BACK LIST

Feelings of Imperfection A V I S UA L E X P R E S S I O N OF T I M E L E S S N E S S

STYLING BY ANNA BJÖRKMAN AND P H O TO S B Y A N N A M A L M B E RG Through a series of starkly contrasting images, interior stylist Anna Björkman and photographer Anna Malmberg have created a melancholic world that celebrates the feeling certain spaces tend to evoke within us. Feelings of Imperfection examines the duality between two worlds: the old and the new, the perfect and imperfect, the present and the past. By applying subtle decorative touches to abandoned buildings, Björkman inspired a new dialogue surrounding their respective histories, the timelessness of which Malmberg captured with intimate photographs that encourage viewers to read between the lines. Malmberg and Björkman hope to elicit an emotional response that will allow you to connect to these Feelings of Imperfection in a personal manner that will further stimulate a conversation between the past and the present. Every wall has its own history, every window a different view – in this book the artists invite you along on their journey to uncover these well-kept secrets and shine a new light on them.

BOOK SPECIFICATIONS 136 pages, hard cover Colour photographs W210 X H300 April 2017 40 € / 355 SEK / 37 GBP ISBN: 9789187815058

feelingsofimperfection.com

F E E L I N G S OF I M PE R F E C T I O N

BACK LIST

Share Scandinavia C U R AT E D B Y OD A L I L L

An collection of contemporary works from, by or inspired by the Norse region. This second edition in the SHARE collection possesses all the same attributes of the original – an extraordinary selection of 50 artist’s works printed in two-page format and meant for ripping out, for framing and for sharing. At New Heroes & Pioneers, we are very excited to present SHARE Scandinavia as the followup to the original. SHARE has been met with enthusiasm around the globe for lovers of art and design so SHARE Scandinavia is the next natural step in order to build on the concept. All too often we have connotations of art books being strictly for consumption at the coffee table. The SHARE concept enthusiastically abolishes this with a book that is meant to be held and deconstructed. Each featured artist presents a single piece of work along with a short description or text. The size is optimised and every page is perforated so that you can use the pages as individual works of art.

BOOK SPECIFICATIONS 108 pages, hard cover Colour photographs W300 X H400 July 2016 65 € / 600 SEK / 60 GBP ISBN: 9789187815928

sharescandinavia.com

S H A R E S CA N DI N AV I A

BACK LIST

Collecting Words ( V E RY ) S H O RT ( V I S UA L ) S TO R I E S

B Y B R I A N F O U H Y – T E M PO R A R I L Y O U T OF S TOC K Brian Fouhy is a visual poet of the modern variety. Working in the medium of Instagram, this American captures words and phrases that are tattooed across the pavement and handwritten on the walls. He then puts them together to create short stories. The result is a visual compilation whose sum is quite different from the individual pieces. Over 30 stories are contained in this edition. In it, you’ll find humour and irony, often found mingling together. What unifies these contrasting images is their humanity, coupled often with a sense of loneliness. Brian’s work demonstrates the similarities between the capturing of a moment through the lens of a camera and through the spilling of ink upon the pavement. Both are feelings stamped in a single moment in time. The images themselves often feature forgotten corners in the urban landscape void of life. Truly a contemporary artist, Brian uses the breadth of modern technology to create a style completely his own. And you, have you ever told a story with pictures? Is there a photo-poet that stirs inside of you?

BOOK SPECIFICATIONS 216 pages, soft cover Colour photographs W210 X H165 June 2015 20 € / 170 SEK / 20 GBP ISBN: 9789187815904 BACK IN STOCK SUMMER 2018

collectingwordsbook.com

C O L L E C T I N G WO R D S

WHO IS ANNA ANDERSSON?

BY MEREDITH ANDREWS

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Who is Anna Andersson PO RT R A I T S OF S W E D E N ’ S M O S T POPU L A R N A M E

B Y M E R E DI T H A N D R E W S Thousands of Swedish women share the country’s most popular name – Anna Andersson. Besides their name and nationality, do they have anything else in common? In 2014, photographer Meredith Andrews travelled the length of Sweden to find out. From a tattoo artist to a priest, a child to a 99-year old, Meredith found astonishing diversity within this statistically significant group of women who all answer to the same name. Who is Anna Andersson? is a visual account of 50 women who, at least superficially, share the same identity. This collection of intimate portraits reveals what unites and distinguishes people with a common name. The photographs combine personal stories with a captivating glimpse of life in contemporary Sweden and offer a new perspective on a national character. Whether you’re interested in foreign cultures, naming conventions or simply love peering into the lives of complete strangers, this book will fascinate you, no matter how many times you flip through the pages.

BOOK SPECIFICATIONS 216 pages, soft cover Colour photographs & texts (English & Swedish) W165 X H210 December 2014 21.5 € / 185 SEK / 22 GBP ISBN: 9789198141375

whoisannaandersson.com

WHO IS ANNA ANDERSSON?

HI D E IN PL AIN SIGHT 1 0 0 I N S P I R I N G WAYS TO I M P R OV E YO U R T R AV E L P H OTO G R A P H Y by Jens Lennartsson

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Hide in Plain Sight 100 I N S P I R I N G WAY S TO I M P R OV E YO U R T R AV E L P H O TOG R AP H Y B Y J E N S L E N N A RT S S O N

In Hide in Plain Sight, you will follow up-and-coming Swedish photographer Jens Lennartsson on a journey around the world with images that capture the humanity and local character of every place he visits. Along the way you’ll improve your own photography skills with a selection of 100 tips designed by Jens to enhance your intuition and lend a new perspective on the people and places around you. Jens takes a minimalist approach to getting the best shots. By taking his lead, you will learn to open your eyes, observe, anticipate and work with what is around you. Hide in Plain Sight teaches you to capture a mood, create an atmosphere, play with light and connect with people. You don’t need a better camera, more equipment or expensive software. You only need a fresh approach.

BOOK SPECIFICATIONS

e-BOOK SPECIFICATIONS

216 pages, soft cover

216 pages

Colour photographs & texts

W210 X H165

iTunes

December 2013

20 € / 170 SEK / 20 GBP

9 € / 85 SEK / 8 GBP

ISBN: 9789198141306

ISBN: 9789187815898

hideinplainsightbook.com

5 HIDE IN PL AIN SIGHT You’re bound to be noticed as soon as you arrive in a new place. But the longer you stay in the same location, the less attention you’ll attract. You become a part of the scene; part of the environment. Everyone will be less aware of you and the fact that you are taking pictures.

A month-long trip around Sri Lanka was coming to an end. I stayed at the gigantic colonial Galle Face Hotel in Colombo. A very narrow strip of beach, no more than ten feet wide, stretched for miles alongside the stone wall. During the day it was empty, but when the sun was about to set, thousands of Sri Lankans gathered to play Don’t rush away from a good photo spot. Hang in the waves. I was amazed by the light and the around for a while until you become a fly on the scene and came back evening after evening. wall and it will be easier to capture the scenes I walked around among the families, couples and in front of you. You and the people around you laughing children until the sun was nowhere to will feel increasingly comfortable with each other. be seen.

8 BACKGROUND CHECK There are generally three main layers in every photograph: the foreground, the subject and the background. The latter could make your picture pop or flop. Before you press the shutter, take a moment to think about what the background look like. The camera transforms three-dimensional reality into a two-dimensional picture and if the background is not thought through, it can ruin a great shot. Pay attention to what’s behind your subject.

HIDE IN PLAIN SIGHT

I saw it from far away. The old, two-colored American car and the wall behind with the exact same colors, only inverted. It was so perfect I almost thought the driver had been aware of it and parked his car right there, just waiting for an attentive photographer to walk by. Sometimes the world’s colors come together in amazing ways. Pay attention to color schemes and you’ll be able to get great pictures.

B O OK S PE C I F I CAT I O N S U M M A RY N E W B O OK S REVERIE Laurent Castellani 128 pages, hard cover Colour photographs W170 X H230 April 2021 30 € / 300 SEK / 25 GBP ISBN: 9789187815799 NATURE BACK TO DESIGN VOL.1 Through Objects 112 pages, soft cover Colour photographs W170 X H230 September 2020 15 € / 150 SEK / 13 GBP ISBN: 9789187815805 SÖDERBERG & SARA CAFE Per Söderberg & Tilde Möller Colour photographs W170 X H230 October 2020 28 € / 300 SEK / 25 GBP ISBN: 9789187815287 NO. SUPERHERO Ole Marius Joergensen 80 pages, hard cover Colour photographs W170 X H230 November 2020 17 € / 170 SEK / 15 GBP ISBN: 9789187815461 QUIETUDES Daniel Zachrisson 112 pages, hard cover Colour photographs W170 X H230 November 2020 28 € / 300 SEK / 23 GBP ISBN: 9789187815607 THE WEEKENDER –

New books coming in Autumn & Winter 2020 / 20201 include the second volume of the Share Frama series, a new book by Brian Fouhy about toilets in the US, a new city guide from the Weekender series, and a few more surprises ... among many others.

B O OK S PE C I F I CAT I O N S U M M A RY BAC K L I S T HERBARIUM VITAE

THE SKETCHBOOK OF

CURRENTS

ROSES & PEONIES

A GENTLEMAN – TUSCANY

Curated by IDS Vancouver

Phoebe Atkey

Robin Lucas

176 pages, Soft cover

96 pages, hard cover

Colour photographs & texts

Colour illustrations

W228 X H265

W170 X H230

June 2018

April 2019

November 2018

40 € / 380 SEK / 35 GBP

17 € / 175 SEK / 15 GBP

16 € / 150 SEK / 14 GBP

ISBN: 9789187815218

ISBN: 9789187815386

ISBN: 9789187815270

MEASUREMENTS

MOMENTUM

PATHWAYS

Nick Barclay

Aaron Tilley

Lodestars Anthology

96 pages, hard cover

112 pages, hard cover

176 pages, hard cover

Colour illustrations

Colour photographs & texts

W170 X H230

W228 X H265

May 2019

November 2018

November 2017

20 € / 210 SEK / 18 GBP

18 € / 150 SEK / 16 GBP

40 € / 380 SEK / 35 GBP

ISBN: 9789187815560

ISBN: 9789187815355

ISBN: 9789187815874

SHARE LAGOM

THE ODD AND THE

THE SKETCHBOOK OF

Collaborative Work

ORDINARY

A GENTLEMAN – LONDON

108 pages, soft cover

Swen Swensøn

Robin Lucas

Colour photographs &

96 pages, hard cover

illustrations

Colour illustrations

W210 X H300

W170 X H230

May 2018

November 2018

November 2017

30 € / 310 SEK / 30 GBP

16 € / 150 SEK / 14 GBP

ISBN: 9789187815263

ISBN: 9789187815362

ISBN: 9789198141344

THE WEEKENDER – MALMÖ

THE TOWNHOUSE KITCHEN

FEELINGS OF IMPERFECTION

Toby Mitchell

DAILY BRUNCH

Anna Malmberg /

112 pages, hard cover

Emanuel & Patricia Sousa

Anna Björkman

Colour photographs

256 pages, hard cover

136 pages, hard cover

W170 X H230

Colour photographs & texts

Colour photographs

November 2018

W210 X H300

18 € / 180 SEK / 16 GBP

May 2018

April 2017

ISBN: 9789187815423

45 € / 430 SEK / 40 GBP

40 € / 355 SEK / 37 GBP

ISBN: 9789187815850

ISBN: 9789187815058

B O OK S PE C I F I CAT I O N S U M M A RY

SHARE SCANDINAVIA Collaborative work 108 pages, hard cover Colour photographs W300 X H400 July 2016 65 € / 600 SEK / 60 GBP ISBN: 9789187815928 COLLECTING WORDS Brian Fouhy 216 pages, soft cover Colour photographs W210 X H165 June 2015 20 € / 170 SEK / 20 GBP ISBN: 9789187815904 BACK IN STOCK SUMMER 2018 WHO IS ANNA ANDERSSON Meredith Andrews 216 pages, soft cover Colour photographs & texts (English & Swedish) W165 X H210 December 2014 21.,5 € / 185 SEK / 22 GBP ISBN: 9789198141375 HIDE IN PLAIN SIGHT Jens Lennartsson 216 pages, soft cover Colour photographs & texts W210 X H165 December 2013 16 € / 170 SEK / 13 GBP ISBN: 9789198141306

Published by New Heroes & Pioneers Scandinavian Book Publisher and Curator of Extraordinary Culture Managing director Francois Le Bled Press relations Matt Porter Editors Francois Le Bled, Oda Lill, Kathy Compton, Roxanne Sancto, Matt Porter, Francois Le Bled Design Daniel Zachrisson, Noa Hackett Texts Liz Keel, Roxanne Sancto, Francois Le Bled, Matthew Porter and Kathy Compton Photography Through Objects, Valentina Loffredo, Per Söderberg, Ole Marius Joergensen, James Midwinter, Laurent Castellani, Justine Tjallinks, Matt Porter, Aaron Tilley, Rob McCarthy, Chiara Zonca, Christopher Gee, Swen Swensøn, Frama, Our Food Stories, IDS Vancouver, Maria Svarbova, Toby Mitchell, Robin Lucas, Daniel Zachrisson, Per Söderberg, Renae Smith, Lodestars Anthology, Love Hulten, Mathilda Björk, Ellika Henrikson, Anna Björkman & Anna Malmberg, Milla Koivisto, Aneta Ivanova, Uros Abram, Arne Jennard, Nick Proot, Tom Bunning, Marcus Reed, Brian Fouhy, Abelardo Ojeda, Can Dagarslani, Marc Thirouin, Lara Kiosses, Meredith Andrews, Jens Lennartsson, Juniqe Art shop Cover photo Matt Porter

Glanshammarsgatan 59 | 124 71 Bandhagen | Sweden editor@newheroesandpioneers.com www.newheroesandpioneers.com +46 (0) 701457716 Copyright 2021 New Heroes & Pioneers. All rights reserved. Reproduction in whole or in part of this catalogue is prohibited without the express permission of the author – TOTALLY AUTHORISED Print and bound by Livonia Print (Latvia)

In early 2013, New Heroes & Pioneers publishing house – based in Malmö, Sweden – was little more than the kernel of an idea in our minds. Our plan was to develop and publish a range of coffee table books containing a smart, interesting and eclectic mixture of art, culture and fashion. What made this concept unique was that we were, right from the beginning, dedicated to being a vehicle for discovering and promoting new and unknown artists whose singular styles and perspectives make them stand out. The concepts of ‘making human connections’ and ‘giving back’ were woven into the fabric of the corporate culture and have become a clear and conscious part of every project since the company’s inception.

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