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Johannesburg is celebrated as South Africa’s shopping Wonderland, and at the heart of one of its most prestigious suburbs, Fourways Mall is set to increase its already impressive shopper and visitor footfall by as much as 30%.

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Fourways Mall FEATURE

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hoever said that money can’t buy happiness simply didn’t know where to go shopping, quipped film actress Bo Derek.

In which case head for any one of South Africa’s shopping centres where you will be guaranteed world-class shopping, entertainment, the latest movies across all genres, and a delicious array of food in conveniently situated and safe surroundings.

Whether you are in search for that something specific, have some free time on your hands to just browse and window shop, or are a true shop holic at heart and can spend hours shopping up a storm, the numerous boutiques, thousands of specialist shops and the ever-popular chain stores which exist in South Africa’s malls have it all.

Effortless shopping really is the aim at Fourways Mall Johannesburg proudly lays claim to be the rainbow’s end of a shopper’s dream. Known as ‘The Place of Gold’ - or more affectionately termed by locals as ‘Jozi’ - Johannesburg is celebrated and lauded for its magnificent and versatile shopping facilities – and nowhere else in Africa will one find shopping opportunities as one does in Joburg.

Over time mall owners in Johannesburg have adapted their development recipes to not only to cater for the shopping needs of their customers, but also acknowledges the need to provide a space that is relaxing and entertaining. More and more Joburg residents are turning to shopping centres as a place to socialise and recharge, as well as shop.

One of these establishments is Fourways Mall in the heart of Fourways, one of Johannesburg’s most prestigious suburbs.

The Mall is easily accessible from the N1 highway which too ensures an excellent www.southafricamag.com

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link up to OR Tambo International Airport.

Fourways Mall, developed almost two decades ago, will shortly undergo a total refurbishment and continues as one of the leaders on the retail front. Its comprehensive offering of unique and traditional shopping elements attracts both locals and tourists.

According to Anil Ramcharan, Fourways Mall’s Operations Manager, the redevelopment of Fourways Mall will allow not only for increased shopping space, but for more office facilities too, as well as extended parking which is planned for further down the line.

Research findings show that visitor and shopper numbers are expected to increase by 20% to 30% – a telling indication of Fourways Mall’s reputation and appeal.

“We are determined to keep ahead of the coming trends, and with a completely new look and new shop fronts – in effect a brand

Fourways Mall World Cup Schedule: Children’s Activities: 11 June – 11 July 2010 A children’s activity area is being set up in the Junxion Court where children can play Xbox, shoot goals in a giant bubble ball or play against a friend on the football table. One thousand Fourways Mall branded vuvuzelas - the noise-making trumpet synonymous of South African soccer fans – will be given away to customers in-centre.

Centre Decor & Shop Front Dressing The Mall itself will be decorated with the flags of the 32 participating teams. Over and above, stores have been encouraged and incentivised to dress their windows in line with the football theme.

Extended Trading Hours Mondays-Fridays: 09h00-20h00 Saturdays, Sundays & Public Holidays: Normal trading hours These hours will start from Monday June 7 and continue to Sunday July 11.

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Supercare A Mutually Beneficial Relationship As a prerequisite for success at Fourways Mall, close working relations between Centre Management and Supercare, based on mutual trust, is essential.

This forms the foundation to achieve the objective of a pleasant shopping experience in a clean and hygienic environment.

As an industry leader in Shopping Mall cleaning, Supercare has been the preferred partner at Fourways Mall during the past 10 years.

new image – we are confident that we will achieve this.”

In terms of the Mall’s current offerings, the convenient trading hours and broad mix of over 170 stores allow for patrons to enjoy a desirable shopping experience. Parking facilities are extended over a number of areas – two of which are paid-for and undercover, while the three open parking areas provide for free parking.

A 24-hour security team which mans both the interior and exterior of the building ensures that customers can relax while browsing, dining or enjoying a quick caffeine recharge.

Fourways Mall is also disabled-friendly and its portable car washing facility in the parking areas means shoppers can return to a car kept secure and gleaming.

“Effortless shopping really is the aim at Fourways Mall,” says Ramcharan. “Whether you are a local who has been shopping at the Mall for years, an out-of-towner who is popping in on the occasional trip into town, or a tourist visiting us for the first time – we really do try to ensure that your visit to our Mall is a positive experience and, more importantly, that you find what you are looking for.”

The retailing mix incorporates national traders such as Woolworths – similar to Marks & Spencer in Britain – Edgars, Checkers Hyper, Foschini, Truworths, Queenspark, @ Home & CNA. Fashion is the keyword at Fourways Mall, with exclusive stores featuring

high quality clothing stores and stylish accessories and shoe boutiques. If jewellery is your passion look no further as Fourways Mall’s elite jewellers offer a choice of selected jewels and gems to satisfy everyone’s desires and pockets.

Over 100 specialist and line stores make up the bulk of the remaining retail complement, and encompass categories including mobile, audio and electronic, home dĂŠcor, sports and outdoor, food, books, music, health and gaming.

Fourways Mall also provides banking facilities, foreign exchange and travel agencies as well as a comprehensive range of health and beauty tenants, including an exceptionally successful pharmacy, optometrists, hair stylists, beauty therapists and curio shops.

Family entertainment includes cinemas and miniature golf.

The quality, cost and variety of goods on offer at the Mall, along with the safe and sophisticated shopping environment, could take international visiting holidaymakers and business people by surprise.

Come departure time, at the end of a holiday or business trip, visitors could find themselves lamenting airline baggage restrictions and wishing they could take more of South Africa home with them.

Nearby attractions include Montecasino, a reproduction of a Tuscan village and a favourite hotspot for tourists, the very popular Lion Park situated en-route to Lanseria Airport, the Croc City Crocodile Farm, as well

We really do try to ensure that your visit to our Mall is a positive experience and, more importantly, that you find what you are looking for

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Fourways Mall FEATURE

as The Cradle of Humankind World Heritage Site, and Sterkfontein Caves.

Despite the recent economic backdrop, Fourways Mall’s continuing popularity and success may surprise some. South African retailers in general however, have emerged relatively unscathed from the recession that seems to have now bottomed out, and much of the increase in sales and profit came as a result of retailers’ continued expansions.

Leading names stuck to investment plans for new stores and locations. Truworths’ 12% increase in sales was in part a result of opening 38 new stores in the 12 months to December 2009. Woolworths was in a similar position. On a same-store basis (looking at stores open 12 months or longer), turnover grew 4.4% in the six months to December.

New stores during the period lifted the total increase in turnover for the period to 9.3%.

Another surprise was the fairly aggressive store roll-outs, uncharacteristic of previous downturns. The roll-out of new space –

stronger among the clothing retailers than the food sellers – seems to have happened at a faster rate than two to three years ago when market conditions were stronger.

“Competition with other major Joburg shopping complexes is extremely sharp,” says Ramcharan. “So our continued aim is to attract customers to Fourways Mall and, with what we have to offer, retain them. The longer 6

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INTERPARK Interpark is committed to more than just parking. With nearly 40 years experience in revenue and parking management services, we have established a technologically advanced infrastructure which allows us to offer our services to a variety of clients in a range of markets.

Interpark has over 220 operations across South Africa and Swaziland which are managed by a staff compliment of nearly 2 000 employees operating out of four regional offices. Interpark’s decentralised structure ensures that our people provide personal attention to each and every client, drawing on the knowledge they have gained during many years in the industry and making Interpark the largest revenue generating parking management and operations service provider in Southern Africa.

Interpark have been proudly managing and operating the parking system at Fourways Mall for over 10 years and we look forward to many more years to come as their partner in parking.

Interpark – More than just parking.

the dwell time the more they are likely to spend and the stronger our retailers become.”

Retail centres across South Africa are looking forward to benefiting from visitors during the Visa FIFA World Cup™ 2010. Again, in line with ensuring a shopping environment that is also entertaining, Fourways Mall has created a 2010 World Cup programme catering for patrons of all ages.

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Fourways Mall Cnr Witkoppen Rd & William Nicol Drive Fourways Johannesburg South Africa Tel: +27 11 465 6095 Fax: +27 11 705 2788 Email: info@fourwaysmall.co.za

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