SAFIKA HOLDINGS
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Safika Holdings FEATURE
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A MARRIAGE OF
ETHICS AMBITION In a climate where many businesses are struggling, Safika Holdings is flourishing – so what’s their story? Erica Wark speaks with Moss Ngoasheng, CEO of Safika Holdings Pty
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afika’s financial strength comes from the diversity of their portfolio. They have been able to make shrewd investments in multiple sectors as they have acquired specialist knowledge in many fields. In fact, if you’re wondering just how broad the investment portfolio is then here are some sectors they currently invest and operate in: Financial services, construction, manufacturing, IT, telecommunications, media, water management, gaming. Their door is always open door to opportunities for investment, and they are well positioned to now move into new market sectors, and new markets geographically too. You find here a local company with global perspective and global ambition. www.southafricamag.com
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Safika Holdings FEATURE
Safika is a company with its finger on the pulse of South Africa’s economy. They can assist companies to proactively seek areas for business and guide businesses to securing vital contracts. If we take the World Cup as an example, they have assisted three companies in their portfolio to secure contracts surrounding this event. Again we find great diversity here: A furnishings manufacturer: providing furniture for hotel expansion projects A construction business: providing cement A utilities provider: providing water tanks for many municipalities The benefits for these companies are many; obviously these are opportunities for lucrative contracts, secondly it means that companies can showcase their products and services on a large scale, moreover, it is also an opportunity to support South Africa in the global forum.
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Essentially, if you’re on board with Safika, then you can trust that your investment or your company will have a view from the forefront of economic developments – this is because you have Moss Ngoasheng at the helm. Before leading Safika, Ngoasheng has been an Industrial Economist by trade, and after co-founding Safika in 1995, he then actually became Economic Advisor to the President of South Africa. Ngoasheng’s time is now devoted to leading Safika forward, and so you’re in excellent hands. We’ve talked lots about ‘business’ now, and certainly their track record is impressive, and their future prospects exciting, but a side of Safika that has perhaps impressed me most is that they are not only a company with big ambition, but also big heart. I’ve been learning about who is directly benefitting from their business successes….. and that is South Africa and South Africans!
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Safika Holdings FEATURE
Safika have been widely recognised for their ethical work. This is something very important to Ngoasheng, who firmly believes that “the social challenges of South Africa cannot be addressed by government alone” and recognises that businesses have a social responsibility, and potential to affect change in this arena. Safika, therefore, truly live this philosophy – with 80% of their work force, of over 1500 people, having come from disadvantaged backgrounds. Outside of their business activities they fund many charitable organisations, which means quality of life is affected across many communities in South Africa. Safika works with a number of different partners on these activities. Some of the social projects include: The Trust for Community Outreach and Education – a collective of six organisations working in rural development in various parts of the country focusing on adult basic education; clean water, access to roads, clinics and grazing fields, and enriching communities by providing fertilizer and seeds to help communities become self sufficient. Education Africa – who, among others, distribute mountain bikes to underresourced schools, builds affordable education facilities in impoverished regions of South Africa, and supports early childhood development through training and supporting care givers. SAMUN – South African Model of the United Nations Ditikeni – an investment company with 19 non-government organisations as shareholders. These NGOs have programmes focussing on rural development, conflict resolution, early childhood development, crime prevention, student support, and supporting church organisations in their community development work. The 19 NGOs have over 2 million beneficiaries. 6
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In this arena Safika are switching from corporate investment to instead investing in people and communities who are in need of support within South Africa. Therefore, whether your dream is to build a business, to be able to provide a meal for your family, or to gain access to education, Safika is helping people all over South Africa realise their ambitions. With Safika you find a combination of two powerful components; a foundation of sound business acumen, and an ambition to function is as a conduit, moving people and businesses from aspirations to realisation. The result of this alchemy is a success that is selfperpetuating. Every company that they invest in, in turn will feed money back into the South African economy, in addition to Safika’s direct altruistic endeavours. How many companies can we really see out there who marry ambition and ethics like this? The integrity that underpins Safika’s business and philanthropic aims makes this company a rare find, and in my books a very desirable one to work with. For more information please visit www.safika.co.za END
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Safika Holdings 89 Central Avenue Houghton 2192 Contact: Themba Nyembezi Email: Themba@safika.co.za Number: 0027114830840 Fax: 0027114830800
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