Mandarin version of the ‘Independent Travellers Guide to Australia and NZ’
2013-14
The Mandarin version of the ITG is a unique publication and is a free and informative source of inspiration and information on travel, accommodation, food and drink and transport all over Australia and NZ. The robust and far reaching multi-platform distribution of the ITG is a fantastic source of client awareness and direct bookings into a market untapped by other publications.
Why you need to be involved in the mandarin ITG
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• To effectively place your product in the hands of Chinese youth looking to visit Australia to ensure your product is available before planning their trip or to reach the 300,000 + Chinese speaking students in Australia each year. • Travel guide books, word of mouth and the internet are three of the top five sources of information before and during travel. • The publication is live for a full year from July 2013 until July 2014. • Online version of the publication reaching masses of youth in China looking for inspiration on travel around Australia and NZ. • TNT’s products are advocated by state and regional tourism organisations across Australia and NZ to ensure valid content for the market reached.
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What’s in the Mandarin version of the ITG?
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• Essential pre-departure information on visa’s, flights, currency and much more in our ‘getting started’ section. • State-by-state guides to Australia and New Zealand. • Essential information on travel, accommodation, transport, food and drink and education. • Health and safety and cultural information included. • Visitors information on where to travel with ‘visiting family’ for our student readership already based in Australia.
Where is the Mandarin ITG Distributed?
• 50,000 guides printed in total. • 35,000 will be distributed by international colleges and universities for Chinese speaking students by way of our friends at English Australia. The guide will also be distributed through information centres, airports, travel agencies and accommodation providers. • 15,000 copies will be distributed to similar contacts in China including travel agencies, education agencies, hostels and information centres. • The Mandarin version of the ITG will also be distributed via online mediums. TNT will be working with an online distribution specialist to have the online version read by 200-300,000 readers through bloggers, social media and paid online advertising. All advertisers will have their artwork linked to the landing page of choice to ensure direct contact and a good return on investment.
Special notes:
• Book before 31st of May and receive a 30% discount with an upfront payment for your advert. • Free artwork design and translation free of charge for a half page sized advert or larger.
Rate Card Size
Rate
COVER POSITIONS Inside front AU$10,995 Outside back AU$10,995 Inside back AU$9,995
Height x Width 210 mm x 145 mm 210 mm x 145 mm 210 mm x 145 mm
DPS AU$9,995 210 mm x 290 mm (Please add 5mm bleed all around) Full page AU$5,995 210 mm x 145 mm (Please add 5mm bleed all around) Half page AU$3,495 95 mm x 128 mm (horizontal) Half page AU$3,995 190 mm x 62 mm (vertical) Quarter page AU$2,550 95 mm x 62 mm Listing AU$850 Loadings apply for preferred positions. Rates exclude GST and are not agency commissionable
UK £9.95 WHERE SOLD
Book by 31st May to get your early bird discount!
Contact the TNT Team now for more info or to order a copy of the 2013 ITG Ph: +61 (0)2 8332 7501 Email: tom@tdownunder.com or justin@tntdownunder.com www.tntdownunder.com