BTN Media Pack 2014

BACKPACKER backpackertradenews.com

TRADE NEWS

TM

2014 MEDIA PACK OVERVIEW Backpacker Trade News is Australia’s leading news and information provider for those in the independent and adventure travel sector. It is an essential resource with latest news, comment and analysis specific to the industry.

It offers readers the chance to have their say under each article, to share knowledge and opinion. And beyond news, Backpacker Trade News offers a comprehensive directory for upcoming industry events.

Backpacker Trade News is the only fortnightly online newsletter for the independent travel sector, with more than 4,000 subscribers.

Our journalists have the best contacts in the business, meaning they get the big stories first. Not only that, but our backpacker focus means we offer in-depth analysis of stories affecting the sector which other tradefacing newsletters fail to grasp. Free to subscribers, Backpacker Trade News is a unique opportunity to place your product under the noses of the people who make the industry tick.

Our database is made up of hostel owners and managers, backpacker operators, transport companies and travel agents – the key decision makers you need to reach to build your business.

With Backpacker Trade News, you can reach independent travel industry professionals in a product-focused, direct response environment.

Subscribers can click through to your landing page and/or email, bringing business straight to you. It’s measurable, it’s transparent – and it works!

Advertising opportunities are available both on the newsletter and on backpackertradenews.com

LIST RENTAL Rent our list and send your marketing message to our database of 4,000+ active subscribers. Just provide us with the content and we’ll do the rest. List rentals are strictly limited, marketing messages must be relevant to the independent travel industry. Cost $1,500 per send.

Contact

REACH Average monthly visits

13,500

Average monthly page impressions

35,500

Average session duration on site

03:52

Advertising: Jaqui Ward +61 (0) 451 786 867 jaqui.ward@tntmagazine.com Editorial: Ian Armitage (Australia & NZ) +44 (0) 203 0111 060 ian.armitage@tntmagazine.com Vicky Anscombe (UK & Europe) +44 (0) 203 0111 068 vicky.anscombe@tntmagazine.com

BACKPACKER backpackertradenews.com

TRADE NEWS

TM

2014 MEDIA PACK TESTIMONIALS “We are avid readers of Backpacker Trade News up here in Ireland, in fact we look forward to the day it grows to encompass news from the entire globe!”

“I first picked up the possibility of cuts by the UK Government to their inbound working holidaymaker visa program on Backpacker Trade News – thank you for that – you really make a difference.”

“I read Backpacker Trade News to get a snapshot of happenings, people and trends in the Australasian youth and backpacker sector. It’s the most trusted source of information for our industry.”

“I’m a big fan of Backpacker Trade News, I even save all the issues in my research file.”

“Finally a good communication piece for the backpacker industry - well done. It’s really good and I’m sure will have a wide readership. A good way to keep my toe in the water.”

WEBSITE RATES

SIZE

MONTHLY

Leaderboard

728 x 90px

$1,500

Medium Rectangle

300 x 250px

$1,500

Banner

468 x 60px

$500

Banner

Tower

Tower

NEWSLETTER RATES

SIZE

WEEKLY

Button Full Vertical Tower

120 x 360px

$350

Premium Banner

468 x 60px

$250

Tower

120 x 240px

$200

Banner

468 x 60px

$200

Button

120 x 120px

$100

WEB AD SIZE GUIDE LEADER BOARD BANNER

MEDIUM RECTANGLE

TOWER

FULL VETICAL TOWER

BUTTON

Rates are exclusive of GST

CREATIVE Formats accepted: animated GIF, JPEG, HTML. Maximum file size: 30kb HTML, 20kb GIF/JPEG URL: Please supply the URL to which your ad is to be linked Alt text: clients have the option of supplying up to 50 characters of alt text (appears when the user’s mouse is over the ad) Transparency: graphics may be used on many different coloured backgrounds, so please don’t create transparent backgrounds Web-safe colours: all large, flat areas of colour must be from the non-dithering palette of 216 colours.

Be especially careful when using JPEGs. Material deadline is three days prior to publication. Send files to ian.armitage@tntmagazine.com Production enquiries: Lisa Ferron artwork@tntmagazine.com

BACKPACKER backpackertradenews.com

TRADE NEWS

TM

2014 Industry Events: INDEPENDENT TRAVEL EXCHANGE The Independent Travel Exchange (ITE) is the backpacking and adventure travel industry’s very own business-tobusiness appointment-based networking day. Now in its’ 6th year it has proved to be a huge success with well over 100 companies in attendance every year.ITE is designed to provide a forum for Australasian tourism businesses to meet other local operators in order to canvas new business opportunities and develop networking contacts. Unlike other events, where businesses need to have internationalready product, ITE also welcomes developing businesses to introduce their product to the major suppliers, retailers and representatives central to the thriving backpacker and adventure travel market.

ADVENTURE & BACKPACKER INDUSTRY CONFERENCE The Adventure & Backpacker Industry Conference (ABiC), now in its 19th year in 2014, is the biggest event in Australia for adventure and backpacker operators. Taking place in October 2014, the aim of the program is to provide delegates with practical learning they can apply in their own businesses to boost the bottom line. As well as formal learning during the conference, through presentations and workshops, there are networking opportunities at the pre-conference drinks, during the tea/coffee/lunch breaks and at the gala dinner in the evening. This is the opportunity for delegates to share best practice with, and learn from, industry colleagues.

GOLDEN BACKPACK AWARDS The Golden Backpack Awards are the only dedicated awards for the independent travel sector rewarding those companies who work hardest to make backpacking around Australia and New Zealand that extra bit special. Over fifty companies are recognised for their outstanding customer service in both state and national categories. The awards are consumer voted following a national campaign in TNT Magazine, online and through social media networks, with the voting process monitored by an independent panel of judges.

For further information on attending or sponsoring any of these events please contact Jaqui Ward on +61 (0) 451 786867 or e-mail jaqui.ward@tntmagazine.com