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TRAVEL
EL
SHOW UK & OZ
T I K A I D E M
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MEDIA KIT
tnttravelshow.com
In partnership with
Every year we get MORE visitors spending MORE money More than 80 exhibitors, some taking over
ÂŁ1,000,000 in ONE day
90% of visitors came to plan and BOOK a trip
81%
want to travel within three months
10,000 visitors in one day
30% visitor increase
TNT/STA TRAVEL SHOWS MEDIA PACK 2015
Welcome TO THE TNT/STA TRAVEL SHOWS The 2015 travel show programme will see four shows take place.
Two in London at The Business Design Centre in Islington taking place on Sunday March 1st 2015, and in November 2015. There will also be two shows in Australia, one in Sydney at the SMC Conference & Function Centre and one in Melbourne at the Melbourne Conference and Exhibition Centre. The dates to be announced soon.
THE SHOW
WHO EXHIBITS?
WHO ATTENDS?
The Travel Shows are the largest free-to-attend shows in London and the plan is to emulate this with the additional shows in Australia. The TNT/STA Travel Shows attract thousands of visitors who are eager to plan and book their travels. The shows offer people the chance to source travel information from a wide range of exhibitors – offering day trips and city breaks to extended tours throughout the world. There is also an extensive travel seminar programme, which gives visitors the chance to hear about places they might not have considered visiting before and to get tips and advice on what to do and when to go to certain places.
The exhibitors are global and with an increasing global audience this event’s programme is the only independent travel show programme that enables agents, operators, and accommodation providers to meet this elusive audience face to face and when they are actively engaging in making purchasing decisions.
The UK shows have traditionally serviced the backpacker market in London, however in recent years more international students have attended and now 1 in 3 is an international or British student meaning the audience is looking for destinations to visit globally.
»
Tourist Boards and Regional Areas
» Travel Tour Operators » Travel Insurance
Companies
» Travel & Booking Agents » Airlines & Flight Booking
The Australian shows plan to have a dual audience profile. It will appeal to the backpackers and international students already in Australia and it will also have relevance to the young Australian audience who are planning to visit the UK and Europe.
Agents
» Travel Equipment Providers » Travel Transport providers
There are also a wide range of exhibitors who are not travel-based companies, However, they fit in closely with the travel industry and the 18-39 market place.
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
EXHIBITOR BENEFITS »
The opportunity to meet and engage with more than 10,000 travel-hungry consumers and being able to promote products faceto-face and on a one-toone basis.
» The venues are easily
accessible for exhibitors and visitors alike because of central locations.
» Dedicated show
website: tnttravelshow.com
»The shows includes
extensive seminar and speaker programmes which are a major draw. for attendees to the show. There will also be a number of feature areas to entertain and inform the audience while they wander the exhibition.
»
Major PR campaign targeting mainstream media, both on and offline.
MARKETING CAMPAIGN » An extensive 10-week
» Special features in TNT’s
advertising and editorial campaign in TNT Magazine, TNT Downunder and online.
e-newsletters, which is distributed to more than 55,000 subscribers.
»
Promotion on TNT’s partner websites and newsletters
Targeted advertising campaign in key media
»
» A dedicated website,
tnttravelshow.com, providing visitors and exhibitors with the latest show information.
» Danniell Saunders ENCOUNTERS TRAVEL
January 2015 Issue 1589
tntmagazine.com
» A dedicated PR agency
to maximise exposure in national and international travel and trade broadcast, print and online media
The TNT/STA shows seem to get bigger and better every year, we always make hundreds of bookings and get a chance to talk to people seriously researching travel, its definitely a must do in my show calendar!
MAD MAX IS BACK DRINK AND RUN t Sign up for the boozies marathon in the world
star of We talk to the Saffa Theron Fury Road, Charlize
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ADVENTURE + AUSTRALIA DAY WELSH WEEKENDER E USA ROAD TRIPS PRAGU
FOR EVENT & MARKETING ENQUIRIES Kevin Ellis
... ady’ film certain ‘sh 1578/ £1.95 ISSUE 1589/
9 772051 605008
48 54
Busabout, HAGGiS Adventures & Shamrocker Adventures had a fantastic show this year. Our stands were well positioned and we were busy all day which resulted in lots of bookings and a great start to the year for us.
» Katy Freeman
BUSABOUT, SHAMROCK, HAGGIS
Director +44 (0)7584 285226 kevin.ellis@tntmagazine.com
tnttravelshow.com
2015
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
SPONSORSHIP OPPORTUNITIES The TNT/STA Travel Show offers a range of sponsorship opportunities that give your company the chance to:
1
Reinforce awareness of your brand to thousands of independent travellers
2
Reap the benefits of goodwill and integrity through association with an established brand
D L SO
3
Strengthen the appeal and longevity of your company in the youth travel market
4
Capitalise on the exhibition’s media coverage
EVENT SPONSOR - £24,995 / $35,995+ GST
CHILL OUT ZONE SPONSOR - £3,995 / $5995 + GST
• Branding across all on and offline advertising • Signage throughout the venue • 15x12m stand including premium marketing package • Full-page advert in programme and bumper issue • Pre & post show email access to pre-registered delegates **Event Sponsor must not be a Tour Operator
• Area for delegates to sit, plan trips and socialise • Exclusive distribution and promotion of your products • Signage around area • Includes furniture for up to 50 people • Half page advert in event programme and bumper issue • Pre & post event email access to pre registered delegates
EVENT ASSOCIATE SPONSOR - £14.995 / $21,995+ GST • Branding across all on and offline advertising • 6x4 stand including premium marketing package • Half-page advert in programme and bumper issuee • Pre & post show email access to pre-registered delegates **Only 4 Associate Sponsor Spots available
SHOW GUIDE ADVERTISING
INTERNET/FLIGHT BOOKING ZONE – £6,495 / $9495+ GST
• Branded Carrier Bags - £1,250 / $1500 +GST • Carrier Bag inserts or flyers - £750 / $750 +GST • Lanyards - £2500
• • • • • •
Branding across all on and offline advertising Signage around area and entrance lobby 6x4m stand including premium marketing package Eight computer booking terminals Half-page advert in event programme and bumper issue Pre & post event email access to pre-registered delegates
BAR SPONSOR - £4,995 / $7495+ GST • • • • •
Branding across all on and offline advertising Signage around area 3x3m stand including premium marketing package Half-page advert in programme and bumper issue Pre & post event email access to pre-registered delegates
• ¼ page - £250 +vat / $395 +GST • ½ page - £450 +vat / $595 +GST • Full page - £850 +vat / $895 +GST
ADDITIONAL ITEMS
FURTHER BRANDING OPTIONS • Hanging Banners – POA • Personalised Carpet - POA
FOR EVENT & MARKETING ENQUIRIES Kevin Ellis Director
+44 (0)7584 285226 kevin.ellis@tntmagazine.com
CHILL OUT OR COOL DOWN AREA
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
EXHIBITOR PACKAGES Show
Date
Space only Cost /m2
Shell scheme Cost /m2
2m x 2m package
4m x 2m UK 3m x 3m Oz
London
March 2015
£295
£345
£1495
£2195
London
Nov 2015
£355
£395
£1795
£2595
Sydney
March 2015
$330
$385
$1395
$2995
Melbourne
April 2015
$330
$385
$1395
$2995
• Please note - Prices do not include VAT or GST • Discounts are available for operators booking both London shows, or, both Australian shows at the same time. Please mention this at the time of booking.
ADDITIONAL MARKETING PACKAGES Standard (FREE to all exhibitors)
Mid Range (included in 4x2m package deal)
Premium
Cost
FREE
£495 or $645
£1795 or $1995
Web Listing
FREE
YES
YES
Show Program listing
YES
YES
YES
TNT Magazine, TNT Downunder – pre show listing
YES
YES
YES
Advert in TNT Magazine / TNT Downunder
NO
YES - quarter page
YES
Advert show programme
NO
YES - quarter page
YES
Post show email blast to attendee list
NO
NO
YES
Leaflet/flyer in delegate bag
NO
NO
YES
Please note these prices do not include VAT or GST
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Stand reservations are 2015 treated on a first come,
TNT/STA TRAVEL SHOWS MEDIA MEDIA PACK PACK 2015 2014/2015
UK TRAVEL SHOWS Sunday MARCH 1ST 2015 DETAILS DATE Sunday March 1 Open from 10.00 - 4.30pm VENUE Business Design Centre - Islington TUBE Islington
NOVEMBER 2015 DETAILS DATE Open from 9.30 - 5.30pm VENUE Business Design Centre - Islington TUBE Islington
MARCH 2015 - SPRING SHOW LOWER LEVEL
MEZZANINE LEVEL
2
5
3
36 35
TNT community area
7
6
34 33
8
32 31
9 10
11 12
13 14
30
29 28
27 26
1
STA BOOKING AREA
MAIN ENTRANCE
Display area 3
Display area 2
Display area 1
STA STORE 62
37 38 39
40 41
42 43 44 45
46 47
48 49
50 51
61
60 59
58
57
56
55 54
53 52
BAR
BAR
FOOD
FOOD
SEATING
SEATING
63
64
65
66
67
81 80 79 78
117
68
69 71 70
77 76 75
74 73 72
Optioned Sold Available
tnttravelshow.com
82 83
84 85
86 87
88 89
90 91
92 93
116 115
114 113
112 111
110 109
108 107
106 105
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
» 25% aged 18-24 » 66% aged 25-34 » 5% aged 35-44 » 4% aged 45+
What holidays do visitors want?
» 19% looking for sightseeing/ cultural breaks » 16% wanted a beach holiday » 14% wanted weekend/day trips » 37% wanted adventure travel
Reasons for attending the TNT/STA Travel Show
» Plan/book a trip 56% » Take advantage of show deals 34%
When TNT Travel Show visitors are next planning to travel…
» In less than 1 month 46% » In 1-3 months 35% » In 4-6 months 13% » In 7-12 months 5%
tnttravelshow.com
NATIONALITY
AGE
UK TRAVEL SHOW VISITOR PROFILE » Australian 45% » New Zealander 28% » British 13% » South African 2% » Other 12% (including Canadian, American, Irish, Polish and French)
What destinations do visitors intend to visit in the next year?
» On average 48% want to go to Europe » 19% want to travel in the UK » More than 33% want to travel to long-haul destinations
How much do visitors spend on their annual travel? » 11% of visitors will spend » 25% of visitors will spend » 26% of visitors will spend » 33% of visitors will spend
£500+ £1000+ £2000+ £3000+
Serious about travel
» 1/3 spend more than £3,000 on travel per annum » 50% plan to spend more than £500 at the show
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
AGE
AUSTRALIAN TRAVEL SHOWS » Audience will almost be exclusively 18-39
Reasons for attending the TNT/STA Travel Show
» Plan/book a trip 83% » Take advantage of show deals 17% The shows in Australia will attract 2 core audiences, both of whom are dedicated travellers looking for the greatest adventures at a great price. The Inbound market - or international visitors to Australia are the first core group of people the shows will be targeted too. Either on Working Holiday visas or Student visas, this group of people will be invited to attend to chat to the operators and the regional tourist boards about their travelling plans and maybe book some travel. The Outbound market - or Australian’s travelling to the UK & Europe on a Working Holiday visa or simply to fulfil the “rite of passage” will also attend the show to meet operators and tourist boards and discuss their plans and book some activities/tours before they depart on their travels.
Serious about travel
» 33% spend more than $4,500 on travel per annum » 50% spend more than $885 on travel per annum
When TNT/STA Travel Show visitors are next planning to travel…
» In less than 1 month 46% » In 1-3 months 35% » In 4-6 months 13% » In 7-12 months 5%
Not only will visitors be able to discuss and see some of the fantastic places to visit and trips to take on their travels - there will also be a number of talks/seminars provided by people to offer tips/advice or travel inspiration throughout the day. There will also be a number of competitions and prize draws throughout the day so that some people go away with prizes/vouchers or beer! There will be a bar and refreshments on offer and an entertainment programme throughout the day to keep the visitors entertained and so that they stay at the show for longer. We are expecting around 2000 people to attend each show in Melbourne and Sydney.
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
AUSTRALIAN TRAVEL SHOWS MARCH 2015 DETAILS DATE Open from 09.30am - 5.00pm VENUE SMC Conference & Function Centre, Sydney TRANSPORT Museum station is the closest train station and secure parking is opposite.
APRIL 2015 DETAILS DATE Open from 09.30am - 5.00pm VENUE Melbourne Conference and Exhibition Centre TRAM STOP Opposite Clarendon St entrance
2m x 2m 24
25
26
27
28
29
30
31 3m x 3m
23
32
22
33
21
34 Lounge area 2
20
35
19
36
18
37
17
Catering Area 2
16
6m x 3m
38 39
15
40 Entertainemnt area
14
41
13
42
12
43
11
Catering area 1
44
10
45
9
46
8
47
7
48 Lounge area 1
6 5
50
4 3
49
51 MAIN SPONSOR STAND AREA
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MAIN ENTRANCE & EXIT
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TNT/STA TRAVEL SHOWS MEDIA PACK 2015
Booking Form If you would like to book a stand at the TNT/STA Travel Show 2015, please complete the following: * UK show only. If stand booked before end of January - 50% due in January then 50% invoiced in February - full payment must be received 3 weeks prior to the event. All stands booked from February onwards are immediately payable in full.
COMPANY DETAILS: Who is TNT’s main point of contact at your company regarding the show? Company:
Date:
Contact Name:
Email:
Address:
Phone: Fax:
Please state below your preferred stand number, size and any specific requirements. Venue
Date
Stand #
Size
Space Only
Shell Scheme
Cost
VAT
Total
Cost
VAT
Total
PLEASE TICK
Sponsorship
Package
Details
Event Sponsor Event Associate Sponsor Internet/Flight Booking Zone Bar Sponsor Internet Zone Chill Out or Cool Down Area Sponsor Additional Items:
Branded Carrier Bags Carrier Bag inserts or flyers Lanyards
Show Guide Advertising:
¼ page ½ page Full page TOTAL AMOUNT DUE UPON SIGNING THIS CONTRACT
Please state any specific requirement here:
Signature: Date: Print Name: Once completed please scan and email this form to the TNT Sales team on +44 (0)1603 283602. You’ll be contacted within 24 hours. Any questions please email Kevin Ellis on kevin.ellis@tntmagazine.com
tnttravelshow.com
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