Self Serve Beer | iPad Food & Drink Ordering | EPOS
CONTENTS Meet the Robot Pub Group
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rBar - Self-serve beer plus iPad food and drink ordering
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rWall - Display a range of self-serve beer taps
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rPOS - Simple & efficient EPOS that puts you in control
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Next steps - How to contact us
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MEET THE ROBOT PUB GROUP We know hospitality is about the people, not the technology. And while our phones and social media play a big role in our lives, the hospitality sector is still about enjoying time face-to-face. Technology will never replace that, but what it can do is reduce the time spent on many of the routine aspects of customer experience and business management. By adopting the right technology you can free up time to focus on your customers, and your customers time to focus on enjoying the experience.
Let an Electronic Point Of Sale (EPOS) do it for you. It can send daily sales and purchase information straight to an accounting package, where an up to date profit and loss spreadsheet is available as and when you need it.
The end of the bar queue
We operate our own venues using all of our products, so we know first hand that everything we offer works well in a real pub environment. We can advise you on how to set up and get the best use out of any of our products and talk you through how each one is constantly subject to continuous development and improvement.
Want to save your customers waiting at the bar for 30 minutes? How about giving them their own tap to pour their own drink, or an iPad on their table to order their food and drink? Your bar staff will be freed up to deliver food and non-tap drinks direct to their table and ensure they’re enjoying their visit.
The end of hours spent on paperwork Want to save yourself time looking for deficits in cash or stock, and sifting through paper invoices trying to get the numbers to add up?
Get our technology working for you
We strive to make sure we’re always ahead of the latest technology, and that our customers are enjoying the benefits.
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rBar SELF SERVICE
TAPS ON TABLES plus iPad food and drink ordering For a full self-serve experience, rBar is the answer. Customers can order food or drink from the comfort of their table, without having to queue at the bar or get the attention of waiting staff. And by ordering what they want, when they want and with little to no waiting time, customers can enjoy more time with their friends and more flexibility. Your profits will soar too - as while rBar drives first time visits through its novelty value, customers order more frequently, stay longer and keep coming back as the barriers to the ordering process simply aren’t there.
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Case Study | Revenue Up 78%* The Thirsty Bear, London The Stamford Arms was struggling to make ends meet from its regular customers and week time trade from nearby offices. Having made heavy losses for a number of years, the lease was bought by The Robot Pub Group as a pilot and showcase of the Robobar system. In January 2012, 15 tables with iPads were installed, with 12 of those linked to self-serve taps. The pub re-opened at the end of January as The Thirsty Bear, which was followed by a rapid jump in revenue. This continued to increase over the coming weeks and months and for the first time in years, the venue became profitable. *Comparing a 4 week priod in November pre-install to a 4 week period in March post-install
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rBar FEATURES Food and drink ordering
Advertising
Via the easy to use and engaging iPad menu on their table, customers can order food or drink without leaving their seat. You’ll be offering table service but without the associated increase in staff costs, as customer’s orders are sent direct to the kitchen via the EPOS.
Each rBar iPad can scroll a series of adverts when not in use, or on the homepage. These can be used to advertise inhouse events or promotions, or the space can be sold to local businesses, or suppliers. By tapping an advert a customer can be taken to any web page, or even to the menu containing the advertised product, to order straight from your bar or kitchen.
• Drive first time customers to your venue by offering a new experience
• Improved take-up of in-house offers or events
• Customers are converted when they experience how much time is saved
• Make extra revenue or secure discounts through offering to Local businesses or suppliers
• Statistics show customers order more frequently and stay longer
• Increase food sales through mouth-watering images that click straight through to the product on your menu
Jukebox Provide your customers with direct access to your jukebox, right from their table. The fee for a track is added straight to the customers tab so there’s no fumbling around for change for them, and no costly cash collections and servicing for you. • Money for a track is added straight to the customer’s tab • Lower costs than a traditional jukebox, due to the removal of service contracts and cash collections • Music can be tailored to your venue as well as to specific timeslots so you retain control of the mood and ambience
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Pub’s embrace of Facebook age may hold the key to survival Financial Times, UKPub & Bar Magazine
Self-serve taps
Internet access
Wow your customers while taking pressure off your bar with self-serve beer taps at customer tables. Linked to the iPad on the table so the customers can see exactly what they’ve poured, they’re great fun for your customers and save time for your staff.
rBar comes with internet access from every iPad, perfect for checking a fact on Google to win a classic pub debate, or showing your mates a YouTube video. It also helps keep customers entertained while they wait for their group to arrive.
• A great headline grabber for drawing customers to your venue • No waiting at the bar, means happier customers & increased sales • Get paid for every drop that comes out of the tap • Reduce staff costs or redirect time from pouring pints to focusing on customer enjoyment
Games and promotions A range of games and promotional features are available to keep customers entertained, and to drive further sales of key products.
Help button A help button is available on every iPad, ensuring your customers are never left confused about how to use the system, or trying to get the attention of a staff member.
Loyalty cards Offer your customers member cards that hold a pre-pay balance, taking away the need for them to leave a credit card, or wait at the end of the night to pay their bill. Pre-loaded member cards also act a driver for repeat visits, allowing you to identify each customer and access a full history of visits for targeted marketing. • Drive repeat visits through encouraging customers to maintain a pre-pay balance • Improve your cash flow through receiving funds for goods in advance
Finally putting things firmly into the hands of the customer. thrillist.com
07 | robotpubgroup.com
rWall SELF SERVICE
WALL OF TAPS Create a beer wall Got a great product offering? Then you need a great way to display and deliver it. By displaying a range of beers in a wall format, each with its own self-serve tap, it provides an immediate talking point both in and out of the venue. And you can complete the interactive experience by letting customers rate the beers they’ve tried, and display the average ratings.
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rWall FEATURES Maximise customer choice rWall lets you offer your customers the ultimate self-serve beer experience. Well suited to craft beer venues, or any venue with a large range of draught beers or ciders, rWall allows the customer to try a large range of beers, in amounts of their choice.
As far as I can see, all the pieces of the puzzle are in place for these guys, and it wouldn’t surprise me in the slightest to see this concept spreading far and wide and across many different sectors. Pub & Bar Magazine
Minimal set up costs With smaller screens required and only one location to run beer lines to, rWall can be a cost effective self-service solution. It can also often be installed more quickly, with less disruption than selfserve taps on tables, so can be a good solution if your planned install does not coincide with a bar refurb. • Less beer line to run than for taps on tables, leading to savings in time and cost • Provide your customers with the full choice of the selfserve beer on offer, not just what’s on their table • Improve the yield from your taps, with customers paying for every drop dispensed
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Long waits to order drinks might be a thing of the past... Square Meal
Sell more during peak times For any venue that can find their bar struggling to cope at peak times, rWall can be a great solution. When your bar is at max capacity the quicker you can serve, the more money you take. In this scenario rWall can offer you a whole extra self serve bar, meaning you can serve more customers in the same time, and reduce those customers leaving due to deep bar queues.
• Increase the max number of customers you can serve at peak times • Reduce bar queues at busy times
We love the Bier Wall, that is our real money maker. It’s great having the two communal tables also that utilize the Bier Cards, so when we’re slammed customers can access 14 biers without waiting in line. Owner, Bay Street Biergarten, USA
Minimise staff costs Every customer using rWall is one less customer using your bar, and by selling prepay member cards or fixed value beer cards, customers can begin using the wall with minimal staff involvement. • Reduce your staff costs as customers will serve themselves – and enjoy it! • Sell fixed value beer cards or pre-pay member cards to give quick access to rWall at busy times
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rPOS SIMPLE TO USE
QUICK AND EFFICIENT EPOS with a range of features to put you in control Originally designed as an easy to use EPOS, which integrates with our self serve products, rPOS has developed into an EPOS solution that meets the needs of even the most demanding, multi-site operators. rPOS provides complete control over your business, whilst saving your staff time through quick and efficient order taking, and ease of use from the first day on the job.
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rPOS FEATURES Customisation
Portability
rPOS has a flexible design, and a development process that responds to real customer needs. If you’ve been struggling to find a solution that meets your requirements, or find that the ones that do, are expensive and full of complex features, we’re confident we can help.
rPOS on the iPad is fully portable, enabling staff to take orders by the table side, or have an extra screen on hand for those rush periods. rPOS can also run on an iPad mini, the ideal size for your floor staff to carry with them.
Staff Messaging Keep your staff ultra-responsive with rStaff, the iPod messaging application. In addition to the messaging tab on rPOS, your staff can receive and acknowledge messages direct to their iPod when orders are ready, or when a customer requests help. • Ensure your staff never miss an order, wherever they are and whatever they are doing • Control which staff members get which messages
• Avoid time taking down and keying in orders, by taking orders and payments by the table side • Have an extra rPOS in peak periods, even if space is limited
Loyalty Build a database of loyal customers by setting up instant member accounts with cards. By placing a customer’s member card on the rPOS reader, it will display their details and allow you to activate their card for use in the venue. Customers can then top up their pre-pay balance using the smartphone member app, making their experience as efficient as possible. • Build a database of customer details, with full history of visits and ordered items • Customers can top up and spend their pre-pay balance, so they don’t need to leave a credit card, or settle up a tab at the end of the night • Improve your cash flow by receiving funds in advance
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We have been impressed by the reliability of the RPG solutions Franchise Au fût et à mesure
Cash control
Cloud accounting integration
Have a permanent and accurate record of any cash variances, and be alerted to them the minute they arise with rPOS Cash Up. Instead of cashing up on a spreadsheet, which can be modified or deleted, your staff will enter their cash up on rPOS where once submitted, the values cannot be changed.
With rPOS Xero integration, all of your sales data and purchases entered at cash up are automatically posted to Xero cloud accounting.
• Permanently and accurately record your cash take • Be immediately alerted to any variances
Stock control Through rPOS Stock Manager you’ll always have an up to the minute view of your theoretical stock levels, allowing you to perform full stock counts, or line checks quickly and easily. Stock Manager will allow you to enter deliveries to update your stock levels, and recipes will ensure that you can track your stock for the more complicated menu items, such as food and cocktails. Save time and reduce your holding stock with more accurate ordering through par order reports that provide a recommended order based on your sales data and current stock levels. • Protect your bottom line by performing stock takes and line checks quickly and easily • Identify items causing any stock deficits • Save time working out volumes for orders with recommended order reports
Simply email, or take a photo of your invoices and you have access to a full and always up to date payment plan that would have taken hours to put together, only to be out of date the next day. Two more clicks and you are presented with a full, up to the day, detailed profit and loss for your business, without a penny being spent on a bookkeeper or accountant. • Always have a current view of your net profit • Drill down into any item on the P&L to see a complete breakdown of invoices • Save hours juggling invoices and payment deadlines • Save money on bookkeeping costs
Integration with our self-service technology Though we can also offer bespoke integration to many providers EPOS terminals, we always recommend seeing if rPOS will meet your needs first. rPOS was designed side by side with our other products providing you with the most seamless integration possible, without any upfront development cost.
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What to do if you’d like to know more
NEXT STEPS Contact us to discuss your project: email: info@robotpubgroup.com | tel: 0845 4689515 Get an instant quote: www.robotpubgroup.com/quote Watch the video: www.robotpubgroup.com/promo See installations in action: www.robotpubgroup.com/installations