{ Manufacturer Spotlight}
Monumental Milestones:
Joya de Nicaragua on its 50th Anniversary The history of Joya de Nicaragua—Nicaragua’s first cigar factory—parallels the birth and growth of Nicaragua’s flourishing cigar industry itself, a journey largely achieved against the odds of multiple adversities. » STAFF REPORT TPI 6
Q4 2018
I
n an industry that loves to celebrate anniversaries, legacy brands tend to earn the spotlight, some dating back
over a century. It’s much rarer, though, for a company itself to hit the half-century mark—especially in Central America where cigar making is a much newer endeavor than in well-established origins. Add in the tremendous impact of the country’s civil war in the late 1980s and the U.S. economic embargo which closed off the company’s largest market, and it’s no understatement to say Joya de Nicara-
