Toby Larocque Toby Larocque is an American businessman who is presently the VP, Director of Operations at NebuCore, which is a cloud-based business management software. He completed his graduation in Business Economics and Spanish in the year 2000 from University of California, Santa Barbara. After completing his graduation, he started his career with a public accounting firm and work there for some time. After that, he decided to start a business of his own and opened Firefly Imports, an upscale furniture store. He continued with the business for few years and after that, the business closed down due to the fall in the economy. Toby didn't feel discouraged and moved on to a different field and started a fishing charter operation out of Puerto Vallarta, Mexico. His passion for internet marketing and web development forced him to form a company called Targeted Advertising Solutions, LLC, whose business was to help other growing companies to create functional web applications and market those to their customer base. This company became a success, which inspired Toby to start an eCommerce business of his own. Toby started a company named Killer Filter, Inc. that deals with industrial filtration products. Later on, the business became a success. After the success of Killer Filter, Inc., Toby created NebuCore, a fully integrated eCommerce solution to help small and medium sized businesses, which was built on the same platform that was used for Killer Filter. At present, Toby works with NebuCore and two independent charter operations for deep sea fishing in Mexico. When it comes to his interests, Toby likes fishing for giant squid (also known as arcatuthis).