2013 Course Offerings

Enclosed are course proposals for 2013 that are in line with today's economic climate and current technology trends. The new courses are based on my new "Professor Lecture Series" now published and found on Amazon and Barnes and Noble.

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Publish Your Book Guaranteed in Paperback, E-book, and Audiobook Economic Recovery For Business Owners Broadcast, Journalism, Webcasting Career Skills & Technology Film Production, Marketing, Distribution For Theater, Television, DVD, and Online Music Recording, Publishing, Marketing, and Publicity Blogging for marketing, fundraising, career building, journalism, and fun

7 pages total

Publish Your Book Guaranteed in Paperback, E-book, Audio, and Submit For Movie Description Today’s book publishing technology has evolved to more than printed material sold in a bookstore. Authors now produce books that are printed, online, and in audio. The final step is submitting content for film. Books are found everywhere in bookstores, tablet computers, and cell phones. Learn how to put written contact in print, online, in audio. Discover how book publishing has evolved and learn the free online tools that make publishing easy.

Become a marketing expert and use the media to your advantage. Make your book project a success allowing for submission for a film deal.

Audience For Class This class is for the student who is technically savvy with the computer and internet. Students who take this class want to create content that goes beyond the traditional printed book in bookstores. The class builds skills for business communication and public relations. The student will learn and develop skills in leading media technologies.

Prerequisite No course prerequisite. It is necessary that the student be relatively familiar with using the internet, Microsoft Office.

Syllabus

- Advantage of using all formats

- History of Book Publishing

- Creating the Video trailer for promotion

- Evolution of the consumer

- Marketing Concepts (three steps)

- Copyright, ISBN, Design

- Event driven sales “The Splash”

- Formats Print, Electronic, Audio

- Promote With Radio, TV, Newspapers

- Producing content in all formats

- Planning screenplay of book for film proposal

- Printed books on Amazon

- Using audiobook and video trailer for film submission

- Ebook on Amazon and Barnes & Noble

- Social Media Marketing

- Audio books on iTunes, Amazon, Audible.com

Classroom & Materials Standard Classroom with whiteboard or chalkboard. No computer or projector needed. No student material fees. Materials are emailed in advance as a PDF file. The number of copies needed is number of students plus two.

Economic Recovery For Business Owners Course Description: Create a new or build your current business in today's economic climate. Since the Great Recession, businesses must adapt to newer growth strategies, find free technologies, improving accounting skills, and engage in modern marketing techniques. Maximize your potential for a successful business.

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Understanding Today's Customers Basic Accounting and Economics Financial Growth and Income Loans, Grants, and Investments Understanding Technology Trends Marketing Magic, Media, and Publicity

Intended Audience: No prerequisites required. This course is intended for new and existing business owners who desire the understanding of business in the current economic climate.

Classroom & Materials Standard Classroom with whiteboard or chalkboard. No computer or projector needed. No student material fees. Materials are emailed in advance as a PDF file. The number of copies needed is number of students plus two.

Instructor: David K. Ewen, M.Ed. Starting in 1994, David has been coaching individuals one-on-one with marketing and publicity. Since 1998, he has been lecturing in New York and all 6 New England states the best practice sales success. In 2002, he began working directly with small business leaders on how to best represent themselves to their customers and clients. As an author, speaker, talk show host, publicist, and film producer, he is talented in all aspects of media, publicity, and business development.

Broadcast, Journalism, Webcasting Career Skills & Technology Description: Understand a career in broadcasting and journalism. Learn what it takes to keep up with changing technology.

Become proficient in reporting skills and creating story ideas. Launch your reporting career with all the tips, tricks, and techniques of journalism.

Syllabus - History of Broadcasting & Journalism - Future trends in technology - Multimedia and media separation - Demo CD for Journalism - Marketing and Publicity - Journalism fundamentals - Become a talk show host Classroom & Materials Standard Classroom with whiteboard or chalkboard. No computer or projector needed. No student material fees. Materials are emailed in advance as a PDF file. The number of copies needed is number of students plus two.

About The Instructor: David K. Ewen, M.Ed. began his broadcasting career on WORC 1310 AM and WGFP 940 AM on the morning "Twin Towers of Hot Talk" in 1998. Since then, he's been heard coast-to-coast from KCLA 99.3 in Los Angeles, California to Boston, Massachusetts. David has created media publicized events that have been recognized on ABC, CBS, NBC, Fox and newspapers. He has directed, produced, and hosted TV shows "Author Of The Week", "Your World Discovered", and "Laugh Medicine". David has lectured on the topic of broadcasting and journalism since 2004.

Film Production, Marketing, Distribution For Theater, Television, DVD, and Online

Description Get your movie idea onto the screen. Take advantage of the free tools to market and publicize your film for TV, theater, and online. Learn the technology behind video, sound, and lighting. Learn how to manage your project with free resources. Increase your project with fundraising, budgeting, casting, studio selection.

Syllabus - History of film and television - Technology trends in video - Fundraising for project.

- Broadcasting, Journalism, Webcasting - Video Aspects: Transition, Effects, Green Screen - Effects of Lighting and Sound - Distribution Outlets - Online Marketing Tools - Film Festival and Awards - Television Media Distribution Classroom & Materials Standard Classroom with whiteboard or chalkboard. No computer or projector needed. No student material fees. Materials are emailed in advance as a PDF file. The number of copies needed is number of students plus two.

About The Instructor David K. Ewen, M.Ed. is the director of the Springfield Community Festival and produces programs for theater and television. He started producing TV shows in 1998 and since then has produced content on television, theater, and online. David has created media publicized events that have been recognized on ABC, CBS, NBC, Fox and newspapers. He has been lecturing on the topic of broadcasting and publicity since 2004.

Music Recording, Publishing, Marketing, and Publicity Description Get your music on your record label. Discover the free tools to make your music heard on CD and online on Amazon, iTunes, Google, Facebook, MySpace, Spotify, eMusic, iHeartRadio, and many more. Create the album cover and sound with quality. Reach your audience with best marketing and publicity.

Syllabus - History of albums on vinyl & CD - Future trends of listening technology - Album covers and other artwork - Distribution channels - The radio broadcast - Live venues - Marketing and Publicity Classroom & Materials Standard Classroom with whiteboard or chalkboard. No computer or projector needed. No student material fees. Materials are emailed in advance as a PDF file. The number of copies needed is number of students plus two.

About The Instructor: David K. Ewen, M.Ed. started in music publicity in 1998 on his show "Today's Music Review" taped in Connecticut and aired in Los Angeles. He is a record producer for Studio 88 and has been teaching music production since 2004.

Blogging for Marketing, Fundraising, Career Building, Grant writing, Journalism, and Fun Create your blog to enhance your career, build marketing talent, raise funds, or become a journalist.

Find the free tools to develop beautifully written content. Discover how to give life to your blog with companion videos and online talk radio programs. Become a marketing expert that promotes you and your blog. Use your blog as a publicity and marketing engine.

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History of blogs Features and benefits of blogs Platforms to create blogs Technology behind blogs Content creation & formats Distribution & mark