Six reasons to stitch — read more on page 4
Advertisers love stitching! Find out why on page 6
A global trend—see success stories on page 10
I N - L I N E S T I T C H I N G N E W S YO U C A N U S E | N o 1 2 0 10
Make it Stitched. Or it will be Ditched. A more profitable read for everyone
CASE STUDY / PAGE 8
A new look for Germany’s Handelsblatt boosts business GUEST CONTRIBUTOR / PAGE 13
Dr Mario Garcia on prints survival in a multimedia world country trends / PAGE 12
South Korea and the rising phenomenon of stitching
MAKING NEWSPAPERS GREENER: HOW STITCHING HELPS THE ENVIRONMENT, PAGE 5 The World Leader in In-line Stitching
2 welcome
www.tolerans.com | NEWSBOUND | no 1 2010
Table of Contents
dear reader
n IN-LINE STITCHING
3 Keeping It Together
Widespread news can sometimes be problematic. Readers would never accept a book falling apart in their hands but navigating some newspapers of today is an art form which leads to just that. An unstitched newspaper is not only difficult for readers to handle but can end up littering streets and subways as it peels away page by page. Research shows that people want a compact-sized newspaper that stays together. In this edition of Newsbound, you can explore the numerous potential benefits of stitching a newspaper. These range from social to financial – ease of recycling to more eyeballs for advertisers. More reasons to switch to stitched can be found on pages 4-5. A great example of a paper relaunch that has proven to satisfy readers is Germany’s Handelsblatt. After the prestigious financial daily converted from broadsheet to a stitched, compact format in November 2009, circulation increased directly in its first quarter while competitor sales decreased with double-digit figures. Industry leaders are also making noise about the advantages of stitching from a quality perspective. “The modern newspaper must be stapled,” says renowned design
Stitching is shaping the future of the modern printed newspaper
4 Six reasons to stitch What two staples can do for your newspaper
n ad s p a c e
6 Watch this advertising space Advertisers are fasting becoming convinced of the benefits of stitching
n hand e l s b l att
8 Boost for business Germany’s leading financial daily profits from compact stitched formats
n G LOB A L T R E N D
10 Made to measure Newspapers around the world are stitching for their own reasons
n D A I LY F OC U S
12 South Korea The rising trend of the stitched free daily
n G U E S T CO N T R I B U T O R
13 Print in the midst of a multiplatform world Dr Mario Garcia on what newspapers need to succeed
expert Carlos Soria. Read more about his forward thinking on page 14. If they’re stitched, they won’t be ditched! That’s our philosophy for happy newspaper readers. At Tolerans, we’ve been leading the development of in-line stitching systems for the last 40 years, so it’s gratifying to see our hard-earned knowledge and carefully crafted technology become an important part of the future newspaper concept. Our speedliner®series stitching systems have become the world’s most sold in-line stitching systems on the market. In our mission to ensure our customers a completely worry-free stitching process we recently introduced our next generation speedliner® 2.0 that are even easier to operate and maintain, saving printers both time and money. Read more in the accompanying insert. n
Jan Melin chief executive officer, tolerans
n I N N O VAT I O N
14 Stapling a must for the modern newspaper Design expert Carlos Soria on keeping reader appeal
15 The success of the Scandinavian compact The Scandinavian newspapers’ formula for transitioning from broadsheet to stitched tabloid Service that’s golden — read up on page 10
About Tolerans
Which stitching configurati on works best for you? See page
8
Be Prepared! See our Wear Parts Kits, page 10
IN-LINE STITC HING PRODUC T S YO U C A N U SE | NO 1 20 10
CASE STUDY / PAGE
7
German printer Dresdner Druck profits from stitching capabilitie s
NEW PRODUCTS /
PAGE 6
SHRINK FIT / PAGE
5
The SPEEDLINER® S60 Compact’s Small Size Expands Possibiliti es
The next generation
of
Stitching systems for newspaper and commercial print SEE HOW STITCHERS ACTUALLY WORK, PAGE 5 The World Leader in
In-line Stitching
Read more about our stitching solutions in section 2.
The World Leader in In-line Stitching
Newsbound is published by Tolerans AB Box 669, 135 26 Tyresö, Sweden Visit: Vindkraftsvägen 6, Stockholm Phone: +46 8 448 70 30 E-mail: mail@tolerans.com Web: www.tolerans.com ISO 9001 certified Member of WAN- IFRA PrintCity Alliance member
Special Technology Suppleme nt!
The Motorized Skip Slitting System. For producing a tabloid in a broadsheet.
Publisher: Jan Melin, Tolerans AB Editor: Christine Demsteader Editorial team: Charlotte Banning, Christine Demsteader Graphic design: Raring Design Print: V-Tab Norrtälje Cover photo: Charlotte Banning
”An unstitched newspaper is not only difficult for readers to handle but can end up littering streets and subways as it peels away page by page.” photo: Gunnar Ask
Tolerans AB is the world leader in advanced inline stitching systems for newspaper and commercial print. Since 1947 the Swedish company has installed stitching systems in more than 70 countries. Stitching supports the global trend towards the compact format. It makes newspapers and commercial print easy to navigate, extends their lifetime, secures recycling, and supports portability. Stitching also provides better packaging of supplements and increases value for readers and advertisers. Read more about Tolerans and stitching at www.tolerans.com.
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”Newspapers all around the world are adopting the compact and stitched format, with great success and an attractive return on investment.”
Keeping It Together Stitching is shaping the future of the modern printed newspaper
I
n-line stitching simply refers to stapling publications together while they are still being processed on a production line, at full press speed. While it may seem like any other upgrade to a printing press, this feature can offer newspapers a surprisingly wide range of benefits, from higher reader satisfaction to greater advertising revenues. Put simply, a stitched product is a superior product. Stitching printed products started as early as the 1940’s and today has become the norm in
many places, such as Europe. Experts believe this paradigm shift is becoming the industry standard. A number of leading newspaper design experts also conclude that size matters at a time when the industry is adapting their products in the digital age. One especially powerful way for print publications to retain their readership and advertisers – and attract younger readers – is to re-think a paper’s format. A move from broadsheet to compact customizes the product to better suit readers’ mobile lives.
The combination of stitching and a compact format gives newspapers a magazine look and feel. Easier to read and navigate on the go, it also provides an improved space for editorial creativity and more lucrative advertising opportunities. STITCHING ENABLES A SECTIONED, COMPACT NEWSPAPER
Newspapers all around the world are adopting the compact and stitched format, with great success and an attractive return on investment. Compact pages deliver more
reader time per quantity of newsprint consumed. And with in-line stitching, the traditional concern that a compact tabloid format can’t be sectioned no longer applies. YOUR PRESS CAN STITCH
Virtually every press can accommodate an in-line stitching solution. Swedish manufacturer Tolerans now offers stitching equipment at only half the size of a traditional stitcher, which means no major modifications to a customer’s press are needed. n
4 why stitch
www.tolerans.com | NEWSBOUND | no 1 2010
reasons to stitch What two staples can do for your newspaper Happier readers rule
For a higher quality newspaper
What advertisers want
There is no doubt that a newspaper that stays intact gives a feeling of superior quality. It lasts longer, keeping it fresh, easy to handle and refer to at various times of the day. Industry experts, like Carlos Soria, newspaper design expert and Chairman at Innovation Media Consulting Group emphasis the physical quality of the printed newspaper. “The modern newspaper must be stapled or perfect bound along the spine.” According to research from the Poynter Institute (2007) - a journalist academy based in Florida - there has been a shift in reader behavior. In a world were news is more readily consumed, a paper is read several times a day instead of once. These new consumption trends underline the importance of stitching.
Increased exposure is at the top of any advertiser’s wish list. The stitched format makes newspapers a lot more attractive and effective for advertisers whilst improving the financial picture for publishers. One example is the greater design flexibility that stitching provides. It expands the variety of advertising options available, as Germany’s leading financial daily Handelsblatt discovered when it relaunched as a stitched compact in November 2009. The layout and design accommodates high impact ads spread over pages two – three for example. “We created a complete new situation of consumption, based on a high quality product with a double page layout and even more opulence,” says Mike Boedger, the paper’s advertising director. There’s also the eye-catching draw of variously sized and configured pages—including full-spread ads that don’t have to be located in the center of the paper. Suddenly, the job of selling ad space becomes a whole lot easier with a new array of effective arguments. More often than not, an unstitched paper is ‘consumed’ by one reader and cast aside – consumer behaviour shows that scattered pages make it less likely to be picked up and re-read by someone else. Stitched papers simply reach more people. More readers equal more eyeballs, which results in a more lucrative investment with which to attract advertising.
Illustration: Istockphoto
Illustration: Istockphoto
Quite rightly, it makes sense to start with the readers, whose loyalty determines the continued success of any newspaper. The most obvious and compelling reason to switch to a stitched publication is that the finished product provides an improved reader experience. A simple and straightforward yet effective addition, stitching keeps pages neatly together, creating a magazine-like format that is far more accessible. Navigating an unstitched newspaper is a challenging skill. Stitching prevents that falling apart feeling in a reader’s hand and pages flying away on the commute to work. Case studies have proven a stitched publication provides a superior product for a happier reader, which is key to maintaining and even increasing circulation figures. Take Sweden for example, a country with one of the world’s highest newspaper readerships. When papers converted to a compact and stitched format, eight out of ten readers thought the format had improved and customer satisfaction increased by 100 percent.
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Stitch for innovative layout and design Stitching is making headline news in the industry and opens the doors for new editorial opportunities. The use of images and headlines make a bigger impact across a double spread, which stays intact through stitching. Newspapers are starting to experiment with success. Portuguese newspaper ‘i’ is a case in point. Launched in 2009, the award-winning Lisbon-based daily has turned the traditional newspaper structure on its head. “Newspapers lost their inventiveness, capability of showing the real news and drive through the midst of all the information I can get from TV, radio and the web,” says Martim Avillez Figueiredo, the paper’s editor-in-chief. The title has created a product that dedicates equal space for the latest news and longer in-depth analysis – using bigger headlines, brighter imagery and infographics spread over two pages or more. Circulation numbers have been rising steadily and research shows its appeal has spread - 23 per cent of its readers did not regularly read newspapers before. To further enhance the user experience the newspaper is stitched. “It shows that people are reading something valuable something like a book that won’t fly away in the wind and is easy to flick through.” Avillez Figueiredo adds.
Stitched sections and supplements make business sense Current affairs are not only the foundation of quality newspapers today. Readers have come to expect the average paper to double up as TV guide, a sports round up, travel companion, business brief and cultural diary for example. These distinct sections are often presented as weekend or daily supplements in a compact format where stitching can provide valuable advantages. In compact format it’s a streamline production: several sections can be stitched in one print run, at full production speed. Moreover, having distinct, stitched sections separated by theme makes it much easier to navigate the newspaper and connect it to online content. Distinct, stitched sections foster consumer commitment among special-interest groups and advertisements can more accurately target their audience with related products and services. Separate, bound sections create more opportunities for attractive front- and back-page ads, as well as high-impact advertising over pages two and three or any double spread of the supplement. By having separate, theme-based sections you also have the possibility to differentiate your ad rates. In addition, broadsheet newspaper can produce compact, stitched sections, while the main paper remains in standard broadsheet format. Stitched supplements have a long lifespan and are therefore more likely to be shared by readers and be read several times, which increases advertising exposure.
To be green In the UK and Scandinavia, newspapers distributed on the subway are required to be stitched. Why? Because unstitched newspapers produce exponentially more litter. This has been particularly noted by some of the world’s free dailies, such as the Washington’s Post’s Express, a compact, stitched newspaper targeting commuters. “We made the decision to stitch in order to help minimize trash and the effort required to clean the trains when readers leave copies behind,” says Arnie Applebaum, general manager of the paper. When a newspaper is stitched, there is only one item to pick up and recycle. In addition, the steel staples are readily accommodated by normal recycling systems worldwide. A stapled newspaper is also more likely to be picked up and read more than once in a public place, as it doesn’t betray the fact that it has been used—unlike the messy, folded pages of an unstitched paper. The world is in the midst of an environmental revolution and green issues are climbing the business agenda. Stitching strengthens brand image by answering the newspaper industry’s call to follow the three R’s: reduce, reuse, and recycle.
Less than
40
Euro cents per 1,000 copies
How much does it cost to stitch a newspaper? To stitch a newspaper or a commercial product in-line is an affordable investment. It costs less than 40 Euro cents per 1,000 copies. That covers total cost of ownership, which includes investment in customized stitching equipment, implementation and wire consumption . (Figures based on: stitching one book, 250 000 copies per day)
6 adspace
www.tolerans.com | NEWSBOUND | no 1 2010
The stitched sections of Sweden’ s Dagens Nyheter enable advertisers to target their audience more easily.
2
Watch this advertisi Experience shows that readers respond well to stitched newspapers. Advertisers no longer need to be persuaded and are fast becoming convinced of the benefits of stitching too.
I
It is demonstrably true that stitched newspapers have a longer shelf life – they attract more users per paper and are read much longer, increasing the amount of exposure each advertiser receives from an ad. While higher exposure value boosts income for the newspaper, more readers plus more eyeballs equals happy advertisers. Germany’s leading financial daily Handelsblatt has first hand experience since relaunching as a compact, stitched paper in November 2009. The newspaper prefers the label ‘business daily’ to describe the new format,
which has enjoyed a proven return of investment after reorganizing its advertising strategy in line with its new magazine look and feel. “We have been able to create new consumption with a superior stitched product, double page layout and even more opulence,” says Mike Boedger, Handelblatt’s advertising director. Handelsblatt introduced a premium section for advertisers including front and back pages and the introductory part of the newspaper – the most lucrative for advertising deals. It has proven successful; premium placements have increased by 20-25 percent. “New ways of news
consumption means you have to develop relevant advertising possibilities,” Boedger adds. “It’s about even more intelligent communication concepts for your clients to get in contact with their target group around the clock.“ See ad sales volume soar
Boedger is positive towards the possibility of incorporating stitched sections, aware that readers with special interests can navigate easily toward those parts of the paper that have particular appeal for them, fostering consumer commitment. Firstly, separating brand advertisements from targeted sales advertisements considerably increases the total ad sales volume for a newspaper. Advertisers are able to build their image and brand with ads in the main news section, while targeted sales ads can be placed in selected sections, such as sports, culture, or finance. Henrik Stangel, sales director for Swedish daily Dagens Nyheter, speaks from his newspaper’s experience
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3
ing space when he says: “the sales volume goes up as advertisers can distinguish their offer in brand and sales advertisements. This would not be possible without stitched sections.” Moreover, individual sections increase the number of attractive ad placement possibilities, such as the front and back pages, and more 3, 5, and 7 pages. Newspapers are able to present the same content, but in a format that offers more space for high-impact, high-revenue advertisements. The new-look Handelsblatt has influenced advertising sales through a boosted brand. “Today, Handelsblatt is the premium and most progressive media brand for Germany’s top level audience and advertisers who want to be one step ahead in reaching their target group,” Boedger says. “And we have been able to develop strong
High impact double spread ad on page 2 and 3 in Portuguese newspaper ‘i’.
advertising formats like the magazine ad and centerfold – ten out of ten for the stitched business daily.” More innovation in advertising
Indeed, stitching also enables pages of various sizes and configurations to be included in the paper, expanding the range of advertisements available. For example, ads across spreads become possible throughout the paper, not just at the centerfold. Stitching even makes it possible to offer advertisers their own section. Additional special sections—to cover a sporting event like
the Olympics, for example—afford multiple advertising opportunities to existing or new advertisers. Traditional print media needs to find new, innovative ways to attract advertisers in an increasingly challenged advertising space. Daily newspapers that turn to stitched sections create more targeted advertising space, increase advertising income, and create new interesting advertising products to sell. The bottom line is that in-line stitching brings increased ad revenue. And that’s something no newspaper today can afford to do without. n
”When we transformed our newspaper Dagblad van het Noorden from broadsheet to stitched, tabloid format we actually increased advertising sales. We got more advertising space to sell, and the ad rates of ‘a page is a page’ were implemented successfully.” Mr Gijs Lensink, Managing Director/Publisher at NDC Mediagroep, Netherlands
8 handelsblatt
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Germany’s leading financial daily profits from compact stitched format
Boost for
business R eaders of Handelsblatt have been able to get a better grip on the commercial agenda since it was relaunched with a new look in November 2009, shifting from a conventional broadsheet into a compact and stapled product. Handelsblatt prefers to call the result of the makeover a ‘business format’ – a design unique to the German newspaper sector - developed by art director Nils Werner, in cooperation with internationally renowned newspaper designers Mario Garcia and Katja Hösli. The sleek new compact look is accentuated by stapling, delivered by stitching manufacturer Tolerans, making the polished result even more reader friendly. Reactions from readers showed early support for the redesign. Handelsblatt is the only German business newspaper to have reported growth in circulation numbers for the last quarter of 2009. In Q4, the paper increased subscription sales by almost seven percent compared to Q3. In the same period, single copy sales increased by 30 percent while competitor sales declined in double digit percentages. Handelsblatt placed great importance on gauging the response from readers to their new, stapled format and was quick to set up a relaunch blog, which
received many positive comments. “We have had very few cancellations of subscriptions related to the new format,” says Torsten Köning, sales manager at Handelsblatt. “We have received questions asking why we changed the format but only in very rare cases has that lead to cancellations”. Advantages for advertising
The layout and design of the new Handelsblatt is based on a doublespread principle with a complete overhaul of image and graphic formats. Advantages include better presentation of feature articles and the ability to illustrate with larger photographs and graphics. Moreover, Handelsblatt can now offer double-spread advertising, for example, over the lucrative pages two and three. This profitable new opportunity is made possible thanks to stapling. In light of the new
format, the paper has been able to update its advertising strategy to great affect. “It is based on offering two sections, premium and regular,” says advertising director Mike Boedger. “With the premium section - title, backpage and everything in the front part of the paper, we developed strong advertising formats like the magazine ad or center page. We increased premium placements by 20-25 percent.” New space for content
Mario Garcia, CEO and founder of Garcia Media, a consulting firm based in Florida with offices in Germany and Argentina, says he was honored to be part of the team leading the journey to a leaner, easier to handle format for Handelsblatt and predicts the redesign will help to maintain its global status. “I anticipate that the newspaper has not skip any of the good content,
”Moreover, Handelsblatt can now offer doublespread advertising, for example, over the lucrative pages two and three.”
commentary, and features that make it one of the most read German dailies, and a top financial daily in the world,” he says. “However, students of visual journalism will see that the new Handelsblatt is more than just a conversion to compact.” He points to substantial changes in how stories are presented with more analysis and interpretation alongside a new philosophy for the presentation of visual images. “Forget the gratuitous use of large photos that may convey little information, and bring in smaller images that add to the story content,” he adds. “Think about new illustrations and informational graphics to enhance understanding of complicated financial stories.” Most importantly, with the new compact format comes a new navigational system that makes it much easier for the reader to find content. Garcia expects more papers will follow suit and a shift to smaller formats will become routine news in the foreseeable future, especially as those that have made the change report success and perhaps even newer, younger audiences. “And as newspapers make the switch to compact, more of them will be considering the advantages of a stitched product that is easy to hold together and read like a magazine or a book,” he adds. n
no 1 2010 | NEWSBOUND | www.tolerans.com
Happy readers and more profit since Handelsblatt switched to a stitched ‘business format’.
handelsblatt 9
10 global trend
www.tolerans.com | NEWSBOUND | no 1 2010
Made to measure Newspapers around the world are stitching for their own reasons. The free daily
Stitching makes reading a newspaper more manageable on the move. Making a product that is commuter-friendly is the most compelling argument for free morning dailies to be stitched. Targeted towards rush-hour readers travelling on public transport, the London Metro, launched in 1999, was designed to be read in 20 minutes. It was stitched from the start to ensure it met with criteria required to suit its readers as well as ease of distribution and disposal. As the concept of the free daily has spread, stitching has followed suit. The Washington Post’s “Express,” launched in 2003, was stitched since its inception, mainly out of concern for the environment. Stitching helps minimize trash and the effort required to clean the trains when readers leave copies behind. The winning formula has now reached South Korea, a country that has successively seen its free daily publications switch to stitching.
Daily Focus – the latest of South Korea’s free dailies to be stitched
Why free dailies go stitched: •E asy to read and handle when in transit •E asy to pick up and collect once read •L onger lifetime – more readers per copy •C auses less littering •S ecures recycling
The compact newspaper
Readers relish the enhanced quality of a compact paper that is stitched as well as the magazine feel of the product. Indeed, the combination of stitching and a compact size means the paper holds longer, stays fresh, and therefore is likely to be read over again. Moreover, stitched compacts are successfully taking advantage of new editorial opportunities that lend themselves to the format. For example, it is little wonder that Portugal’s ‘i’ daily newspaper has been grabbing the headlines over the last year. The publication, launched in 2009, won a European Newspaper Award within its first 12 months. The success of delivering news with an alternative format has opened the eyes of the newspaper industry. The conscious focus on design in combination with its compact size and stapling has met with both reader and advertiser approval. “Our readers love the paper’s small and ‘magazine look-alike’ format,” says editor-in-chief Martim Avillez Figueiredo. “Our format and layout in combination with stitching gives us a competitive edge.” Why compact newspapers go stitched: • Enhances quality • Gives it a magazine feel • Stays fresh longer – can be read several times • Enables new attractive editorial layouts • Enables new advertising opportunities • Enables distinct sections – easy navigation • Secures recycling
Portuguese newspaper ‘i’ is an award-winning formula.
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The UK’s Independent – well-reputed broadsheet turned stitched compact.
sections and inserts
BROADSHEETS GOING COMPACT
That more broadsheets are switching to a stitched compact is a clear trend. Not only is it about enhancing the reader experience, but substantial production saving possibilities and double color capacity. With stitching the traditional concern that a compact, tabloid, format can’t be sectioned no longer applies. Going compact and stitched is an attractive way to go for publishers all over the world. All daily newspapers in Sweden - an area with the highest readership in the world - transformed to compact and stitched in about 2005. As a consequence, customer satisfaction was increased 100 percent while reading time increased by 20 percent. Other examples are highly reputed industry names such as The Times and the Independent in the UK, Dagblad van het Noorden in the Netherlands. “A stitched compact has a strong effect on quality,” says Mike Boedger, Handelblatt’s advertising director. “I am sure the reader per page statistics will increase enormously in the future because you get a progressive newspaper product with the perfect fit of a magazine.” Why broadsheets go compact and stitched: • Greater reader experience • No single flying sheets • Attractive editorial and advertising possibilities • Large production savings • Double color capacity • Enable distinct sections • Secures recycling
The Guardian in the UK and The Hindu in India both complement their main broadsheet newspaper with special tabloid-size inserts and stitching gives them a competitive advantage. The Hindu is the leading English language newspaper in India, with a circulation of 1.3 million copies and over five million readers. The paper includes six different stitched sections per week. “Stitching definitely adds values to our product, and combined with trimming, we can produce magazine-like products directly off the press,” says Kasturi Balaji, director at The Hindu. “With the stitched products we have established a differentiation from our competitors,” he adds. “If a tabloid product is to have some kind of lasting value and must stay together for a few hours, then I am quite happy to recommend stitching to every publisher.” Meanwhile, Austrian daily “Österreich” is proof that a stitched tabloid format offers far more possibilities. The 32-page Austria-wide outer section is complement with a regional section in five variants, each up to 16 pages every day. The distribution is supplemented on weekends with TV, property and magazine inserts and in order to provide a clear structure and a longer product lifetime all sections are individually stitched in-line. Why sections and inserts are stitched: •E nables distinct sections •S tays fresh longer •M agazine-like •C an be read several times •M ore readers per copy – more eyeballs •N ew advertising opportunities
dia du in In The Hin six stitched s e sh li b k pu per wee sections
Commercial print
In-line stitching is also applicable for commercial products. As a printer you can broaden your market and boost profitability by offering customers stitched weeklies, magazines, advertising supplements, catalogues and brochures. The products are completely finished during the printing process, which eliminates costs for offline stitching, and minimizes costs for transportation and unnecessary storage. By offering in-line stitching you will have extra capacity to run other jobs in your press. There are also opportunities for a newspaper printer. By incorporating stitching capability, additional business can be gained alongside printing newspapers, which thereby boosts profitability at the same time. Not only does stitching for commercial print result in a superior product but it generates greater profit too. Why stitch commercial print in-line: • Magazine-like products directly off the press • Eliminates cost for off-line stitching • Minimized costs for transport and unnecessary storage • Attract new printing jobs when spare capacity
12 Daily Focus
www.tolerans.com | NEWSBOUND | no 1 2010
South Korea:
The rising trend of the stitched free daily A
ccording to the Korea Times, Seoul is home to the world’s third largest subway system in terms of “ridership” with 5.6 million people travelling on underground trains every day. But now, news-hungry passengers are able to keep it together amid the frantic rush hour. Seoul city commuters as well as others up and down the country have seven free dailies to choose from, five morning and two evening papers. And they are toasting a new look and feel to the growing number of papers that are adopting stitching as standard. Free dailies AM7 and Daily Focus chose to follow the stitching lead that Metro took in 2005.
The Daily Focus was first issued in June 2003 and is the largest free daily newspaper in the country, issuing 600,000 everyday within Seoul and the greater capital area. The publication is also distributed to other major cities including Busan, Daegu and Daejeon via public transport systems as well as in public offices, schools, hospitals and commercial facilities. The paper has been stitched since April 2010 - a calculated move to give readers exactly what they were asking for. “Before we took the decision to stitch, we conducted a reader survey,” says Mr Yu, Chief Financial Officer. “As a result of our research, we found that most readers wanted a
”Stitching has given our readers the convenience they have long wanted.” Mr Yu, Chief Financial Officer, Daily Focus
stitched newspaper. Our decision was based on the fact our readers wanted more convenience.” In a relatively short space of time, Daily Focus was reaping the profitable benefits of a stitched paper. “Because it stays in shape more easily, it is being read and reread more times,” Mr Yu adds. “This is important when it comes to advertisers – obtaining a high advertis-
ing impact makes the paper more attractive. They are also enjoying the double spread ad opportunities or other innovative designs that stretch across the spread.” Moreover, reader satisfaction has come guaranteed.” We have revisited our readers in surveys and we know they are very happy with the end result,” says Mr Yu. “Stitching has given them the convenience they have long wanted.” n
Guest contributor 13
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Print in the midst of a multiplatform world By Dr Mario Garcia, CEO/Founder, Garcia Media
I
t is not just coincidence that almost every day, before 11 in the morning, someone will ask me the question of questions for people in our business: do you think that newspapers will survive? Will there be a printed newspaper in the year 2020 and beyond? It is also not a coincidence that during the 2010 conference, ‘The Power of the Tablet’, at the Poynter Institute for Media Studies the topic of print survival appeared frequently with many of the speakers, including me. As the oldest person speaking to the group - I was also the director of the conference - I made sure that the answer to the question came out loud and clear. That print is here to stay and we will always want to have contact with ink and paper. Consequently, we as journalists have an obligation to make sure that there is a person in every newspaper organization whose task is to study the relevance of print and to nurture it. To find ways to enrich the printed product as part of moving towards a true multi-platform operation, which is,indeed essential for future growth and survival. Perhaps there is no better proponent of the “print is eternal” concept than author William Powers, whose new book, ‘Hamlet’s Blackberry’, has just come out. I came across William Powers at a WAN (World Association of Newspapers) conference in Amsterdam in 2008. and still remember the impact that his words had on me. His keynote presentation was titled “The Eternal Power of Print” and his statement on why paper will endure made and impact on me. “There are cognitive, cultural and social dimensions to the human-paper dynamic that come into play every time any kind of paper, from a tiny Post-it note to a groaning Sunday newspaper, is used to convey, retrieve or store information,“ he says. “Paper does these jobs in a way that pleases us, which is why for centuries we
What are the most important things to do to succeed with your printed newspaper?
1
Know your audience: the most important thing for a newspaper to do today is to focus on its audience. The newspaper that is for everybody ends up being for nobody.
2
Emphasize local news: the world is a neighborhood, and we want our newspaper to cover our ”real neighborhood” as thoroughly as possible. There are no small or insignificant stories when it comes to the local scene.
3
Make it in a convenient format: a compact size that is held together gives it that magazine feel which increases the reader pleasure.
4
Be part of a multiplatform media environment: some of your readers wish to have the news in print, others prefer the mobile phone or online edition, or a tablet edition. Create an environment in which print thrives because it is a part of what I call the ”quartet” of platforms.
have liked having it around. It’s also why we will never give it up as a medium.“ Paper in the time of the tablets
Today, however, we have choices to make on how we receive our information. I never for a moment thought that online editions of newspapers - or mobile telephones for that matter - could ever replace the experience and functionality of reading a newspaper or magazine that is held together and stays together, with the reader getting a sense of what he has read and what he still has to read,.But I do believe that tablets present are a different story. If there is a digital medium that almost matches the experience of reading a printed product, it is the
iPad and it will probably be the same for many other tablets likely to appear in the near future. While online editions sort of hijacked the printed edition of the newspaper into a world of clicking and scrolling, the tablets are more like a sibling to the printed edition, allowing for the intuitive turning of the pages, but with enhanced storytelling capabilities. While the tablets are here to stay there is no doubt in my mind that newspapers as we know them will continue to exist, but adapting to major changes of how content is organized, sections are presented and becoming “companion” platforms in the midst of a quartet of platforms. The platform quartet
For major media houses, this is already a reality: four platforms through which to present the information to readers/users. As I see it, each of the platforms will perform a specific role: Mobile telephone - presents a breaking news alert , plus services such as maps, tips for best restaurants, movie listings etc. It’s the immediate information at your fingertips when you want it and when you need it. Online editions--extension of the mobile phone in terms of reporting breaking news. Part of the “beep and alert me” cycle in the path of a news story. Printed edition - offering the second day headline of a news story on the first day as well as analyzing and enriching the reading experience. Making the reader wiser through interpretation and dissecting of the news of the day. Tablet editions--the final platform in the quartet. They should have their own editions and their own editor, - a very important point. Tabloets should take storytelling to the next level (with mul-
timedia). One for relaxing, providing that intimate experience that we associate with reading on paper. The newspaper of 2020?
Nobody can predict even such immediate future with a specific statement. But I believe strongly that there will be a printed newspaper in the year 2020. It may be more compact, some even in A4 formats, and it will be a product that co-exists well with other platforms around which it is published. It will have its own place and role. Its editors will have learned to define news differently, and it will be a daily or weekly reminder that not only is print eternal, but the intimacy and disconnectedness that it allows will make it a luxury item that many will want to have around. It is because of this that I believe there has been no better time to be a storyteller. n guest contributor
1Dr. Mario R. Garcia is CEO and founder of Garcia Media, a consulting firm based in Florida, with offices in Germany and Argentina. n
14 innovations
www.tolerans.com | NEWSBOUND | no 1 2010
Stapling a must for the modern newspaper Eminent design expert on next generation news
“M
ankind will never abandon the printed newspaper.” These words of conviction come from Carlos Soria, newspaper design expert and chairman of the Innovation International Media Consulting Group. “But the physical quality must undergo a quantum jump,” he adds in an article published in WAN’s report “Innovations in Newspapers 2009”. Looking towards the future of the industry, Soria concludes that stapling is a must for the modern newspaper.
adamant that paper will retain its role as a vehicle for journalism. “Newspapers are not going to disappear and they are not going to turn into a marginal relic of an ancient information medium,” he writes. But they do need to transform to keep their appeal. “The modern newspaper must be stapled or perfect bound along the spine,” Soria adds. “Today, they are obese, hard to read and they tend to fall apart. They are like an onion, peeling away in the readers’ hands.” Listen to your readers
Newspapers of today and tomorrow
Carlos Soria is one of the world’s leading experts in newspaper design, having worked in the industry on almost every continent. He is
Over the years, Carlos Soria has witnessed the search for new formats, with some newspapers shrinking slowly by the millimeter while others shift directly from broadsheet to compact. Both for-
”Today, many newspapers are obese, hard to read and they tend to fall apart. They are like onion, peeling away in the readers’ hands.”
Carlos Soria is calling for the industry to rethink the traditional newspaper format.
mat and functionality are important and go hand-in-hand with each other. “Format helps newspapers achieve the goal of being user-friendly and more functional,” he says. “But the changes newspapers have or are making are not enough. The objective is a newsmagazine format.” Reader demand remains key, adds Jan Melin, CEO of Swedish stitching manufacturer Tolerans. “From our experience, the readers prefer a newspaper that is kept intact. By stapling the newspaper, one important and cost effective step has been taken to satisfy readers.” Content to undergo analysis Soria proposes his successful scenario; a super-compact Monday-
to-Thursday edition with few pages, complemented by content-rich magazine-like Friday to Sunday newspapers. Breaking news would be free online around-the-clock. “The printed newspaper will need to be analytical, explanatory and a tool for greater understanding,” Soria adds. “It will need to stress the ‘why’ instead of all the five W’s (who, what, when, where, why) and provide a rich menu of exclusive enterprise journalism.” n
read more
1Innovation’s annual report Innovations in newspapers can be found at www.innovationsinnewspapers.com n
Compact success 15
no 1 2010 | NEWSBOUND | www.tolerans.com
The success of the Scandinavian Compact The Scandinavian Newspapers’ Formula for transitioning from broadsheet to stitched tabloid.
To attract new readers
“According to Swedish newspapers their number one reason for changing format was to attract new readers – the young and the women,” says Josefine Sternvik, PhD in media and journalism at the University of Gothenburg, Sweden. Her 2005 report called ‘In shrunken suit’ analyzed the Swedish morning papers’ transition from broadsheet to tabloid format. She concluded that readers wanted a newspaper that was more portable, with shorter
Illustration: Johan Isaksson
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abloids have traditionally screamed sensational journalism and Page 3 girls, but since the 1990s Scandinavian newspapers have been proving that format does not have to dictate content. All major Norwegian newspapers are tabloid size or smaller – the last three titles switched on the same day in 2007. The Berliner format – a narrow broadsheet size that is popular in the United States – has disappeared entirely. In Sweden, almost all daily newspapers are now stitched tabloids, including respected newspapers such as Dagens Nyheter, Svenska Dagbladet and Dagens Industri. Since 2000, the trend toward ‘tabloidization’ has gathered momentum globally, but Scandinavian newspapers started experimenting with the format decades ago, which is considered standard today. The tabloids are regarded a ‘contemporary’ format and symbolic of the new, modern newspaper. A similar trend has been seen in the UK with reputed titles like The Times and The Independent. In Germany, the prestigious financial Handelsblatt, has had great success transitioning to a stitched, compact, or what the paper prefers to call a ‘business format’.
and divided into ten different daily and weekly sub-sections of distinct news categories. Daily newspapers that turn to stitched sections create more targeted advertising space and, in turn, increase advertising with new, interesting products to sell. “The experience in Sweden has proven that you don’t have to lose advertising revenue when you switch to a smaller format,” says Josefine Sternvik. “The newspapers use the principle “a page is a page, regardless of size”, and most advertisers accept it. So, many of the Scandinavian newspapers actually manage to raise the price of advertisements”, she adds. Stitching also enables high-impact double spread ads throughout the paper, not only on the center spread, meaning additional advertising revenues to the newspaper. Stitching even makes it possible to offer advertisers a section of their own. Henrik Stangel, Dagens Nyheter’s sales director is satisfied that “separately stitched sections give our sales people more sales opportunities for commercial sections, special sections, and wrap advertisements”. The benefits are crystal clear to the newspaper - they now produce 150 commercial inserts inline every year. The compact printed newspaper a part the multimedia news platform According to Josefine Sternvik the Scandinavian compact, stitched and sectioned format enables a stronger correlation between print and on-line news, and it was easier to adapt this format to the format of the Internet. That also goes for advertising. The Scandinavian compact – the road to success?
news, a paper that was quicker and easier to read. Additionally, women were an important target group to advertisers, because of their purchasing power in the market place. To save money on production costs
Another important reason for change was that publishers could save money in terms of both paper, editing and printing costs. According to Sternvik, the increase in the number of color pages enabled new possibilities for layout and design as well as new advertising opportunities,
tabloid paper is unable to have distinct sections in the same way that broadsheets can. In Scandinavia this was solved by stitching the newspaper in-line. Ribbon-bound stitching allows sections and inserts to be printed smartly yet still be part of the daily print run. At present, Swedish daily morning papers have several sections every day, all stitched inline. This means they don’t have to spend additional money in pre-print costs, as many publishers do, which can amount to millions of dollars. The sections fall out of the paper and into the hands of readers neatly.
Stitching enables sections
Stitched sections attracts advertisers
One concern for many publishers of broadsheet newspaper is that a
For a number of years, Sweden’s Dagens Nyheter, has been stitched
Sternvik concludes that an important success factor when transitioning from broadsheet to compact is to prepare for implementation carefully, internally as well as externally. Include your editorial and production staff, the advertisers, and the readers you want to get and keep. And finally, don’t just shrink the full-size format to a tabloid format. When Swedish newspapers went compact and stitched, the customer satisfaction increased by 100 percent. Eight out of 10 readers thought the format had improved, and the time spent reading the paper increased with by 20 percent. What is more - Scandinavia maintains one of the highest readerships in the world. n
www.tolerans.com | NEWSBOUND | no 1 2010
Maybe your paper is covering a few areas too many.
Your newspaper is falling apart – and you’re not alone. The good news is that you can stitch it. It will not only make it last longer. It will also make it a lot easier to read. Readers and advertisers will love you for that – and the environment too. Stitch for happy readers!
www.tolerans.com
The World Leader in In-line Stitching
Need advice on how to reinvent your newspaper with stitching? Send us a copy of your newspaper together with your business card to Tolerans AB, P.O. Box 669, 13526 Tyresö, Sweden. We’ll be happy to advise you.
Service that’s golden — read up on page 10
Which stitching configuration works best for you? See page 8
Be Prepared! See our Wear Parts Kits, page 10
I n - l i n e S t i t c h i n g P r o d u c t s Yo u C a n U s e | N o 1 2 0 10
CASE STUDY / PAGE 7
German printer Dresdner Druck profits from stitching capabilities
Special Technology Supplement !
NEW PRODUCTS / PAGE 6
The Motorized Skip Slitting System. For producing a tabloid in a broadsheet. SHRINK FIT / PAGE 5
The speedliner® S60 Compact’s Small Size Expands Possibilities
The next generation of
Stitching systems for newspaper and commercial print see how stitchers actually work, page 5 The World Leader in In-line Stitching
2 welcome
www.tolerans.com | NEWSBOUND | no 1 2010
Table of Contents n F E A T U RE
2 SPEEDLINER® 2.0 The next generation of stitching systems for newspaper and commercial print
n PRO D U C T S
4 S PEEDLINER® 2.0 Stitching Machines The ribbon stitcher and cylinder stitcher
5 SPEEDLINER® S60 Compact By going compact, new stitcher expands stitching possibilities
6 The DrumTop Drastically improves the wire-feeding process
6 The Motorized Skip Slitting System Creates cleaner, scissor-like cuts on higher page counts
6 Double Motorized Tab Slitter For producing a tabloid in a broadsheet
n C A SE S TUDY
7 Dresdner Druck Leading German printer profits from stitching capabilities
7 The Hindu Stitching gives Indian newspaper publisher competitive advantages
n RE S O U R C E S
8 Stitching Possibilities Suggested press configurations for various printing objectives
10 Commitment to Service Offering customers round-the-clock service for a worry-free stitching solution
10 S PEEDLINER® Wear and Spare part program Simplifying and speeding up maintenance for Tolerans customers
11 Worldwide Contacts Tolerans sales representatives all over the world are ready to take your call
The World Leader in In-line Stitching
Newsbound is published by Tolerans AB Box 669, 135 26 Tyresö, Sweden Visit: Vindkraftsvägen 6, Stockholm Phone: +46 8 448 70 30 E-mail: mail@tolerans.com Web: www.tolerans.com ISO 9001 certified PrintCity Alliance member
Member of WAN-IFRA. Publisher: Jan Melin, Tolerans AB Editor: Christine Demsteader Editorial team: Charlotte Banning, Christine Demsteader Graphic design: Raring Design Print: V-TAB Norrtälje Cover photo: Stig Kenne, Foto Kenne
SPEEDLIN Next generation stitching systems for a worry-free stitching process
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olerans has been the world leader in the area of inline stitching since the first stitcher was developed in 1968. With 40 years of experience within stitching technology, the original speedliner® series of stitchers has proven to be the most reliable and sold in-line stitchers on the market. Inspired by this success, Tolerans has taken the winning technology, added several new features, and created a revolutionary high-end stitching system that is even easier to maintain and operate. They’re calling it speedliner® 2.0, and with its modular design
and a new, user-friendly control system, it achieves the company’s goal of a worry-free stitching solution. Tomas Annerstedt, Vice President of Design and R&D at Tolerans, explains: that “With speedliner® 2.0, we offer the most advanced stitching systems on the market but they are also the most simple and reliable. “They are even easier to maintain and service, reducing cost of maintenance. We have put a lot of effort into developing a system where it’s easy to change wear and spare parts without manual adjustments,
”By upgrading to Speedliner 2.0 our customers have significantly reduced both downtime and cost of maintenance.”
Speedliner ® 2.0 3
no 1 2010 | NEWSBOUND | www.tolerans.com
New in SPEEDLINER® 2.0 Modular for easy maintenance
1Speedliner® 2.0 systems are easier to operate and maintain than the original Speedliner® series, minimizing down-time, and thereby reducing the cost of maintenance. And with a new central grease system that lubricates not only the cam but all major bearings, these stitchers are even more reliable. Each machine features a service cassette that includes the stitching fork, the wire rest, and an easily removable cutting/forming unit. This modular design allows users to change wear parts without having to do any adjustments. And just like their predecessors, Speedliner® 2.0 machines are movable on rails, making it easy to move them for service and maintenance, and allowing greater access to the folder. n
New customized, modular control system
1The Speedliner® 2.0 stitching system includes a new customized, modular
ER 2.0 ®
and with the new control system, it’s really easy to operate. The new graphical user interface is userfriendly and intuitive.
control system totally based on standard components. The functions are remotecontrolled for easy operations, and it has a user-friendly and intuitive graphical user interface. The control unit now also features a built-in indicator that monitors service intervals and contains service instructions to facilitate maintenance. Some of the standard features include servo drives (both on the main unit and wire feed motor), a controller, a panel PC (combination of an industrial PC and display in one housing), and remote connection via Ethernet. The flexible design allows integration in most press control systems on the market. n
They are appropriate for any web width, and are designed to stitch in either straight or skip/collect mode. They stitch at full production speed.
Large production savings upgrading to 2.0
Complete stitching solutions for a
Tolerans has found that its customers have done large production savings by upgrading their old stitching equipment to the new series of stitchers with minimized downtime and reduced cost of maintenance. And with every stitching solution comes a customized wear part program that makes it a lot easier to do the regular service and maintenance but also to predict the running costs. The 2.0 stitchers are available as cylinder or ribbon stitchers with shaftless drive, and they fit in almost all presses. They are perfect for cross web stitching of compact-sized printed products, such as newspaper and commercial products in tabloid, mini-Berliner, or A4 sizes.
worry-free stitching process.
Included in the stitching solutions are spool holders and wire feeding systems for small wire spools and for larger wire drums up to 300 kilos. Additionals are wire trolleys and spare and wear parts that you need along the way. To ensure you a worry free stitching process, Tolerans’s stitching solutions include on-site training and training at Tolerans headquarters with full documentation and manuals on your specific solutions. There is also a worldwide network of experienced service technicians at your service. On top of this, there is a variety of service offerings (see page 10). n
User-friendly and intuitive graphical user interface. Built-in indicator that monitors service intervals.
4 Speedliner ® 2.0
The 2.0 Series of Stitchers
www.tolerans.com | NEWSBOUND | no 1 2010
SPEEDLINER® 2.0 CYLINDER STITCHING SYSTEM For stitching newspaper and commercial printed products This stitching system is fully shaftless, servo driven, and stitches against the folding cylinder in the press. It’s perfect for stitching newspaper and commercial printed products, stitching up to 144 pages (optionally more) at full production speed. It can be used both for straight and skip/collect production, and the change between the production modes is easily remote-controlled.
Technical specifications: • stitches at full production speed • 2-4 stitching heads • remote-controlled pagination adjustment • staple width: 14 or 16 mm • wire gauge: 0.5/0.6/0.7 mm diameter • cut-off length: 442-700 mm • two axis servo technology • wire feed with intermittent feeding • able to run with traditional unwinders or the new Tolerans DrumTop • weight: 100-150 kilos
SPEEDLINER® 2.0 RIBBON STITCHING SYSTEM For stitching newspaper sections For flexible handling and access, Tolerans offers the speedliner® 2.0 Ribbon Stitching System. It’s perfect for stitching one or several tabloid sections, either straight, or inserted in a broadsheet or tabloid newspaper. It is fully shaftless, servo-driven, and is placed under the former board or anywhere there is a ribbon passage in the press. It requires only 200 mm of space and minimal folder modification.
Technical specifications: • stitches at full production speed • 2-4 stitching heads • staple width: 12, 14 or 16 mm • wire gauge: 0.4/0.5/0.6/0.7 mm diameter • cut-off length: 442-700 mm • two axis servo technology • wire feed with intermittent feeding • able to run with traditional unwinders or the new Tolerans DrumTop • weight: 120-170 kilos
Technical requirements: • power supply: 3 x 380-480 V AC, 20 A • requires air supply of minimum 6 bar
Speedliner ® 2.0 5
no 1 2010 | NEWSBOUND | www.tolerans.com
Technical specifications: • max stitching speed 60,000 copies per hour • two stitching heads • staple width: 14 mm • wire gauge: 0.5 mm diameter • minimum cut-off length: 560 mm • able to run with traditional unwinders or Tolerans DrumTop • two axis servo technology • wire feed with intermittent feeding • low weight: 45 kilos • height: 104 mm (at 560 mm cut-off)
Producing Staples
Technical requirements: • power supply: 3 x 380-480 V, 50-60 Hz • requires air supply of minimum 6 bar
At full press speed the Speedliner® stitchers produce staples with extreme accuracy and total control during the process.
1
The wire is fed from spools and guided into the stitcher. After feeding the correct length of wire, the wire is cut to the full length of the staple.
SPEEDLINER S60 Compact
®
2
Reduce investment costs with the slimmest stitcher on the market
I
n the world of newspaper production, papers everywhere have been steadily switching to a compact format—now, the in-line stitching systems are going compact, too. Tolerans introduced the patented speedliner® S60 Compact in 2009 as part of the speedliner® 2.0 series of stitching systems. Only 100 mm high, it’s half the size of a traditional shaftless stitcher and specifically designed for printing plants that haven’t had enough space for a stitcher before. Jan Melin, Tolerans CEO says: “It uses the same proven technol-
ogy, but the slim size enables it to be placed in different positions around any press. It opens up production possibilities for all kinds of printers.” The benefits of a smaller stitching system quickly become apparent. Installing the S60 Compact is fast and easy. It’s possible to stitch in almost all known folders without major modifications, in the press superstructure, saving printers up to 80 percent of previously needed investment costs. The stitcher’s low weight makes removing the machine for service and maintenance simpler, too. Being part of speedliner® 2.0
stitching systems means the S60 Compact has the new customized, modular control system, where the functions are remote-controlled for easy operations. It has a user-friendly and intuitive graphical user interface. They are modular, reliable, easy to install, maintain and operate. The S60 Compact can run in either straight or collect mode, as it is designed to stitch every second revolution (the stitcher turns two revolutions for every “cut-off ”). It is named the S60 because it can stitch up to 60,000 copies per hour in straight production. n
The cut wire is formed to a U-shape. This is made when the wire is in a fixed position and passes over the former wheel.
3
After being formed the wire is pressed through the web stream to hit the clincher dies. The legs of the staple are bent in a bow shape, and the staple is complete.
6 products
www.tolerans.com | NEWSBOUND | no 1 2010
The DrumTop Drastically improves the wire feeding process
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he DrumTop is a compact and lightweight wire feeding system that can be connected to wire drums of up to 300 kilos. The bigger the size of the wire drum, the fewer the number of times spools need to be changed, saving time and money. With the new DrumTop, the wire can also be located farther away from the stitcher - up to 15 meters - which means spools no longer need to be lifted up to the level of the stitcher. The system is specially made for Tolerans speedliner® inline stitchers, but can be adapted to operate with previous models and fits most wire drums available on the market.
The DrumTop unit has a transparent cover, which enables the user to check that the wire is being fed properly, and ensures best stitching results by protecting the wire from paper dust. An ultrasonic distance sensor, working together with the Tolerans speedliner® control system, measures the remaining amount of stitching wire. An oil lubricator in the unit reduces the friction in the flexible metal tubes, which allows wire drums to be placed far away from the stitcher. There’s also an inductive sensor that keeps tabs on whether the stitching wire unwinds correctly. If the wire breaks or ends,
the speedliner® feeding box will stop pulling the wire, ensuring a smooth wire exchange process. n
Technical requirements: for wire drums with inner diameters 1 >495 mm and outer diameters <520 mm for wire drums with heights between 1 200 mm and 900 mm applicable with wire diameters be1 tween 0.4 mm and 0.7 mm for full sensor functionality Tolerans 1 speedliner® Control System with 12-pin contact plugs is required recommended maximum distance to 1 the stitching machine: 15 meters n
The Double Motorized Tab Slitter Creates cleaner, scissor-like cuts on higher page counts
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oday, the printing process typically relies on traditional “crush-type” knives for cutting paper products. The Double Motorized Tab Slitter is a revolutionary alternative. The Tolerans tab knife can take on a lot more pages than traditional crush web slitting. Both the upper and lower knife in the slitter are actively driven, which dramatically increases the maximum number of webs that can be cut without compromising high cutting quality. Since paper fibers are
knives are driven 10 percent faster than the web, the slitter always “pulls away” from the web, minimizing the risk of breakage. Plus, by cutting through The Tolerans tab knife produces a hole in the former, a more scissor-like cut. closer to the nose, the web is kept cut cleanly, rather than crushed, intact longer than with traditional the process produces considerably slitting in the RTF roller. This alless dust. That also means greatly lows printers to have better control improved startup behavior (the of the web tension. beginning of the cut). Since both
The Motorized Skip Slitting System For producing a tabloid in a broadsheet
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he Tolerans Motorized Skip Slitting System allows you to produce tabloid sections independently, while the main section still remains in a broadsheet format. This is the perfect solution for daily tabloid sections such as TV guides, sports, financial etc. It also serves an industry trend in making newspapers more compact to attract more readers. It is fully shaftless servo driven and fits any web press where there
is room for a slitter. The system is durable, easy to install, operate and maintain. It comes complete with an operator terminal for easy operations and quick changes. Instead of expensive, time consuming inserting in the mailroom, your product will be finished directly in the press ready to go straight into a compensating stacker. The 180 degree slitter knife has a remote pneumatic on and off func-
tionality, to set the knife blade to a given point. Functions such as register adjustment and service mode are also governed by a customized, modular control system based on standard components. The servo drive, controller, touch screen operator terminal and remote connection via modem or Ethernet are standard features and the flexible design allows integration into the existing Tolerans inline stitching systems series. n
The Tolerans Double Motorized Tab Slitter has been developed to make aesthetically-pleasing, clean cuts of printed products with high page-counts. Combined with stitching, the result is a higherquality newspaper with a more accessible ‘magazine feel’. “When we changed to Tolerans’ double motorized Tab Slitter I was surprised the cuts were so sharp. And it produces considerably less dust,” says Fredrik Gabrielsson from V-TAB, Northern Europe’s largest printing group. n
SUCCESS STORIES 7
no 1 2010 | NEWSBOUND | www.tolerans.com
Stitching gives Indian newspaper publisher competitive advantages
Photo: SZ/Jürgen Lösel
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The German newspaper Sächsische Zeitung is a leading paper in the Saxony region.
An Economical Solution German printer makes more money with stitching capabilities
E
very day, more than a million readers all over Saxony, Germany’s easternmost federal state, keep up-to-date with the latest news from Sächsische Zeitung and Morgenpost für Sachsen. These are just two of the many titles published by Dresdner Verlagshaus Druck GmbH (DVD), one of Europe’s top innovators in the field of newspaper production. The publisher regularly endeavors to break into new markets with service-oriented, regional magazines covering a broad spectrum of topics. However, all its various titles have one thing in common: editorial and layout excellence that has made them leaders in their respective segments. Extending the Portfolio
So what makes DVD so innovative? DVD’s production plant is equipped with four printing lines with an hourly capacity of up to 240,000 newspapers, each up to 48 pages in length (Sächsische Zeitung alone contains appromixately 220 different pages, submitted by the main and local editorial offices). DVD is a subsidiary of Dresdner
Druck- und Verlagshaus Mediengruppe (DD+V), a highly diversified media company with several independent subsidiaries specialized in a variety of fields from printing to delivery. DVD prints a large number of third-party products—and it was this external demand that first persuaded DVD to extend its portfolio by offering in-line stitching for coldset products. Added Value
The printer found that stitching could add significant value to their products with negligible investment cost. It gave their publications a more impressive, magazine feel. “What’s more,” adds Dr. Gerd Papenfuss, Head of Technology at DVD, “stitched products are easier for consumers to read because the books no longer fall apart and they still look attractive after they have been browsed through.” According to Papenfuss, reactions from the marketplace have been overwhelmingly positive. So much so, that DVD has gone beyond stitching a series of products from other publishers to stitching many of its own publications.
The Installation
In DVD’s production plant, the publisher chose to install a cylinder stitcher manufactured by the Swedish firm Tolerans. Papenfuss says “The main advantages offered by the Tolerans solution are its compact and rugged design, its simple operating principle, and the excellent quality of the planning, operating, and maintenance documentation.” Two of the four GEOMAN coldset web presses were prepared for the Tolerans stitcher in the folder. The company opted for a Speedliner cylinder stitcher, to ensure that in-line stitching is always possible on one of the two GEOMANs. “This configuration is ideal for stitching tabloid products,” says Papenfuss. Impressively, DVD’s experience at the plant so far confirms that the cylinder stitcher has had no negative influence on web press performance, nor has it led to any increase in the waste rate whatsoever. Papenfuss concludes, “The low investment and operating costs make it altogether a costefficient solution.” n
he Hindu, the leading Indian Englishlanguage daily newspaper, is a broadsheet publication with a staggering circulation of 1.3 million copies and over 5 million readers. Founded in 1878, this conservative mainstay of the Indian press has a lot of tradition and history behind it (the American Newspaper Publishers’ Association has awarded The Hindu its World Press Achievement Award, calling it a “model of journalistic excellence”). But that hasn’t stopped the publisher from embracing changing times— they now issue six compact-format products to include with their main publication or sell separately. “Stitching definitely adds values to our product, and combined with trimming, we can produce magazine-like products directly off the press,” says Mr. Kasturi Balaji, Director at The Hindu. The six papers per week that The Hindu stitches are Sports Star, Cinema Plus (a 16-page tabloid), NXG (a 16page tabloid focusing on the new generation), Metro Plus (also 16 pages), Smart Buy, and Ergo, an 8-page tabloid catering to IT professionals. Sports Star is a weekly magazine for which stitching is a necessity because it’s sold separately on newsstands. Smart Buy is distributed with the business paper Business Line, and Ergo is a free newspaper that’s distributed five days a week. The other products are included with the main section of The Hindu newspaper. Balaji is pleased with the results. “With our stitched products we have established a differentiation from our competitors who don’t stitch. It gives our products a better posi tion and a higher value to readers and advertisers. That’s a position we are glad to have achieved— especially since the competitive edge we are getting significantly overcompensates for the additional cost of stitching.” He says, “If a tabloid product is to have some kind of lasting value and must stay together for a few hours, then I am quite happy to recommend stitching for every publisher in that situation.” n
8 possibilities
www.tolerans.com | NEWSBOUND | no 1 2010
Whether they are newspapers, accompanying sections, or commercial products, the following formats can be stitched: • Tabloid • Mini-Berliner • A4
Stitching Possibilities D
epending on what you intend to stitch and what type of press you have, there are a variety of possible stitching solutions. It’s important to consider your future needs, so that you don’t get locked into only one possibility. Stitchers can be installed in almost every kind of web press, and in various configurations, depending on the production needs and the technical possibilities. So exactly where are they installed? Again, this depends on what you want to stitch, your pro-
duction capability, and the technical possibilities. Consider what you want to stitch: Newspapers? Sections, like sports, business, etc.? TV-section? Real estate inserts? Commercial products? Below are some of the most common solutions. Please note that depending on the folder configuration, these applications could be possible either for double- or single-width presses, and with single or double round stitchers. More examples can be found at our website: www.tolerans.com n
Stitching three tabloid sections in one print run
STITCHERS RUNNING SKIP
What it does: stitches three tabloid sections in one print run. STITCHERS RUNNING SKIP
Where/when it fits: suitable when you want to stitch one main section with high pagination and two inner sections with lower pagination.
CONFIGURATIONS 9
no 1 2010 | NEWSBOUND | www.tolerans.com
Stitching tabloid sections in a broadsheet newspaper
STITCHER RUNNING STRAIGHT
What it does: stitches tabloid sections in a broadsheet newspaper
Stitching one tabloid section and the main tabloid-sized newspaper
STITCHERS RUNNING STRAIGHT
What it does: delivers two stitched sections from the press
Where/when it fits: suitable when you want to have a stitched tabloid in a broadsheet directly from the press without any work in the mail room
Stitching several tabloid sections and the main tabloid-sized newspaper STITCHERS RUNNING STRAIGHT
Where/when it fits: suitable when you want to produce two separate stitched sections
Cylinder stitcher stitching in straight or collect mode
STITCHERS RUNNING STRAIGHT
What is does: produces multiple stitched sections
Where/when it fits: suitable when you want to produce one section in the press and want to have the possibility to run in either straight or collect mode for higher pagination
Where/when it fits: suitable when you want to produce more than two stitched sections from the press
Stitching tabloid sections in a tabloid or broadsheet newspaper
STITCHERS RUNNING STRAIGHT
What it does: stitches tabloid sections in a main tabloid or broadsheet newspaper
Stitching tabloid sections in a tabloid or broadsheet newspaper
STITCHERS RUNNING STRAIGHT
Where/when it fits: suitable for multiple stitched sections
Stitching a tabloid section in a tabloid or broadsheet newspaper STITCHERS RUNNING STRAIGHT
What is does: cylinder stitcher stitching in straight or collect mode
What it does: stitches tabloid sections in a main tabloid or broadsheet newspaper Where/when it fits: suitable for multiple stitched sections
Stitching one tabloid in straight mode
STITCHERS RUNNING STRAIGHT
What it does: stitches two tabloid sections or one tabloid in a broadsheet newspaper Where/when it fits: suitable for one or multiple stitched sections
What it does: stitches one tabloid in straight mode Where/when it fits: suitable when you want to produce one section in the press in straight mode
10 Service
www.tolerans.com | NEWSBOUND | no 1 2010
Our commitment to customer service Manufacturer Tolerans offers customers superior service to ensure a worry-free stitching solution
T
olerans aims to provide its customers with a worry-free stitching process. Therefore, the company has gone the extra mile in developing a worldwide network of experienced service technicians who are on a call for customers. The various stitching solutions offered by Tolerans include a broad range of service and support. Train-
ing customer operators in stitching technology is a keystone of that service, both on-site training at the customerâ&#x20AC;&#x2122;s location and in-depth sessions at Tolerans headquarters. Full documentation and customized manuals for specific stitching solutions are always provided. Tolerans also offers several types of service contracts, where our
service technicians make one or several visits per year for preventative maintenance and cleaning of the machine. The company also replaces pre-defined wear parts, and test runs the stitcher in the press at full production speed. If you are a frequent user of stitching, we can design a service contract that suits your needs best. Since the built-in
control system has a remote connection via modem or Ethernet, Tolerans is able to resolve many issues immediately over a long distance. n
Contact the Tolerans service support center at +46 8 586 116 10, or email to service@tolerans.com.
Tolerans introduces new Wear and Spare Part program Ensuring a reliable stitching solution
T
olerans is renowned for highquality products and innovative solutions. And within the companyâ&#x20AC;&#x2122;s mission to ensure a worry-free stitching process we are dedicated to continuously improve customer service and support by way of a simple-to-use Wear and Spare Part program. To gain optimum performance and production safety of the stitching system you need to regularly replace wear and spare parts and the program makes it easier to know when, how and what to replace. The different wear part kits are designed to be replaced at certain interval points. By using Tolerans original wear and spare parts the printer is ensured a reliable stitching solution, with excellent stitching results for many years to come. The wear part kits enable quicker replacements with less downtime and where applicable, all mechanical settings are pre-set when delivered. With every piece of equipment sold comes with a customized
Wear and Spare Part program in order that the owner can make sure that every part is available when needed. Instructions for maintenance are found in the Operator Manual and at www.tolerans.com. n
Contact the Tolerans service support center at +46 8 586 116 10, or email to service@tolerans.com.
no 1 2010 | NEWSBOUND | www.tolerans.com
WORLDWIDE CONTACTS 11 South East Asia WRH Marketing ASIA PTE LTD 1 Changi South Lane #02M-02 SGP-486070 SINGAPORE Phone: +65-33 0880 Fax: +65-33 0330 www.wrh-marketing-asia.com South Africa Printing Products PTY Ltd Vlaeberg, 8018 P.O Box 15351 Phone: +27-2 146 110 38 Fax: +27-2 146 148 16 Spain Ferag Iberica S.A. Avenida Quitapesares 31, nave 4 Pol.Ind. Villapark E-28760 Villaviciosa de Odón/ Madrid Phone: +34-91 601 40 86 Fax: +34-91 601 40 88 www.ferag-iberica.com
Tolerans AB P.O. Box 669, SE-13526 Tyresö, SWEDEN Phone: +46-8 448 70 30 Fax: +46-8 448 70 40 info@tolerans.com www.tolerans.com Visiting address: Vindkraftsvägen 6 Stockholm Argentina Ingeniería En Artes Gráficas Av. Centenario 1825 - 7E Beccar Argentina Phone: +54-11 47 32 05 28 Fax: +54-11 47 32 00 59 www.iag-sudamerica.com Australia Ferag Australia PTY Ltd Sydney Office (HQ) Unit 6B/190 Bourke Road Alexandria NSW 2015 Phone: +61-2 8337 97 77 Fax: +61-2 8337 97 88 www.ferag-australia.com Austria & South East Europe Ferag Ges.M.B.H Kolpingstrasse 11 A-1232 Vienna Phone: +43-1 616 38 90 Fax: +43- 1 616 29 73 www.ferag-austria.com Brazil WRH Marketing do Brasil Ltda. Alameda Araguaia, 20446° andar. Cj. 609 Centro Empresarial Araguaia. Bloco 0106455000 - Barueri - SP Phone +55 11 4082 2443 www.wrh-marketing-brasil.com
Canada Baldwin Technology Co, Inc. 185 Hansen Ct., Suite 120 Wood Dale, IL 60191 USA Phone: +1 630-682-4885 www.baldwintech.com China Ekpac Graphics Ltd Causeway Bay, 255 Goloucested Road 2083 Sino Plaza Hongkong Phone: +852 2555 5555 Czech Partner: Ferag S.R.O U Stavoservisu 1 CZ-100 40 Prague 10 Phone: +42 (0)2 1008 4051 Fax: +42 (0)2 1008 4050 www.feragcz.com Denmark Scan-control Handels & Ingeniorsfirma A/S Postboks 209 DK-2605 Brondby Phone: +45-4 363 15 00 Fax: +45-4 343 0138 www.scan-control-dk.com Finland GR-LITO OY P.O. Box 136, FI-00211 Helsinki Phone: +358-9 684 1361 Fax: +358-9 679 663 www.grlito.fi
France Ferag France S.A. Paris Nord II 66 rue de Vanesses B.P. 52256 Villepinte F-95957 Roissy CDG Cedex Phone: +33-1 493 895 00 Fax: +33-1 486 327 55 www.ferag-france.com Germany WRH Marketing Deutschland GmbH Otto-Volger-Str. 13 D-65843 Sulzbach a. Ts. Phone: +49-619 670 3980 Fax: +49-619 670 3989 www.wrh-marketing.de Italy Ferag Italia Srl Via Grosio 10/10 I-20151 Milano Phone: +39-2 380 027 70 Fax: +39-2 380 067 10 www.ferag-italia.com India S.L. Kulkarni Cyril Graphics Pvt. 257-260 Udyog Bhavan Sonawala Road, Goregaon 400 063 Mumbai, India Phone: +91 22 2686 5801 Fax: +91 22 2686 7290 Israel Boris S. Israel LTD Box 2343, 591123 Bat Yam Phone: +972-3 553 06 64 Fax: +972-3 553 07 27
Japan u-Veritas Tech Co., Ltd 2-59-20, Shimo Kitaku 115-0042 Tokyo Phone: +81-3 524 954 41 Fax: +81-3 524 954 48 www.u-veritas-world.com Mexico and Central America Print2Finish LLC 835 Hudson Drive, Yardley PA 19067, USA Phone: +1 215 378 7837 www.print2finish.com Netherlands VMS Oostergracht 6, 3763 LZ Soest Post-box 336, 3760 AH Soest Phone: +31-(0) 35 609 64 00 Fax: +31-(0) 35 609 64 10 www.vms.nu
Sweden See Tolerans AB Switzerland See Tolerans AB Turkey Pasifik Trading Yüzyil Mah. Mas-Sit Matbaacilar Sitesi 4. Cadde No: 121 34560 Bagcilar -Istanbul Phone: +90-2 124 327 777, Fax: +90-2 124 327 799 www.pasifiktrading.com.tr
Norway see Tolerans AB
United Kingdom WRH Marketing UK Ltd 6 Stansted Courtyard, Parsonage Road, Takeley, Essex, CM22 6PU Phone: +44-1 279 635 657, Fax: +44-1 279 445 666 www.wrh-marketing-uk.com
Poland Ferag Polska ul. Kurantòw 34 PL-02-873 WARSAW Phone: +48-(0)22 855 46 60 Fax: +48-(0)22 855 46 70 www.ferag.pl
United States of America Baldwin Technology Co, Inc. 185 Hansen Ct., Suite 120 Wood Dale, IL 60191 USA Phone: +1 630-682-4885 www.baldwintech.com
Russia & GUS States INTRACO Ul. Timirjazewskaja 1/3 5 th floor RUS-127422 Moscow Phone: +7 495 983 30 05 Phone: +7 495 611 34 65 Fax: +7 495 956 12 24 www.intraco-russia.com
For more countries, please visit our website: www.tolerans.com
Maybe your paper is covering a few areas too many.
Your newspaper is falling apart – and you’re not alone. The good news is that you can stitch it. It will not only make it last longer. It will also make it a lot easier to read. Readers and advertisers will love you for that – and the environment too. Stitch for happy readers!
www.tolerans.com
The World Leader in In-line Stitching
Need advice on how to reinvent your newspaper with stitching? Send us a copy of your newspaper together with your business card to Tolerans AB, P.O. Box 669, 13526 Tyresö, Sweden. We’ll be happy to advise you.