NEWSBOUND 2, 2009

PANPA praises Nordic formats — see page 6

Advertisers love stitching!

Find out why on page 10

Readers polled on new format—results on page 5

IN - LINE STITCHING NEWS YO U CAN U SE | N o 2 2 0 0 9

CASE STUDY / PAGE 12

The Washington Post finds success with Express GUEST CONTRIBUTOR / PAGE 13

Dr. Mario Garcia thinks now is the time for compact newspapers ASK THE EXPERT / PAGE 8

Josefine Sternvik, PhD shares her academic perspective on format change

How Two Small Staples Contribute to Newspaper Profitability All Over the World

Keeping It Together making newspapers greener: how stitching helps the Environment, page 4 The World Leader in In-line Stitching

2 welcome Table of Contents

www.tolerans.com | NEWSBOUND | no 2 2009

dear reader

Creatively Rethinking the Newspaper

n IN-LINE STITCHING

3 Keeping It Together How two staples contribute to profitability

4 Why Stitch?

How publishers, printers, readers, and advertisers benefit

n NEWS FROM AROUND THE WORLD

6 In Praise of Nordic Compacts Australians take note of Scandinavian newspapers’ successful formula

n INTERVIEW

8 Analyzing the Transition to Compact Format University of Gothenburg’s Josefine Sternvik provides a deeper perspective on Swedish newspapers’ change process

n adv e rtising possi b i l iti e s

10 Raising Ad Revenue Why advertisers like stitched newspapers

n C A S E S T U DY: WA S H I N G T O N P O S T

12 Take the Express Learning from the Washington Post’s successful daily compact

n GUEST CONTRIBUTOR

13 Compacts Still Rule the Day Dr. Mario Garcia on the growing trend of compactformat newspapers

We live in interesting times. This past year, I have been amazed by the innovation and flexibility shown by many newspapers in taking on difficult financial challenges and opening up possibilities. It is that creativity and sense of resolve that give me so much hope for the industry.

For newspapers, this is the critical moment for taking strategic decisions about improving their bottom line. As decision-makers cut costs and improve efficiency, they also need to rethink the format, design, and content of their printed products, and how to adapt them to the digital world. Research shows that people want a compact-sized newspaper that stays together, with content segregated by theme. More and more newspapers are implementing stitching, and reader feedback comes back overwhelmingly positive—for only 0.04 euro cents per copy. In this second issue of Newsbound, you can explore the potential benefits — and pitfalls — of newspaper format change.

Many newspaper printers have added commercial print to their offerings. Printing commercials—and stitching them in-line— means increased utilization of the press, which decreases costs and increases revenue.

V-TAB, one of the largest printing groups in

Northern Europe, is doing just that—read more on page 10 of the insert.

At Tolerans, we’ve been leading the development of in-line stitching systems for the last 40 years, so it’s gratifying to see our hard-earned knowledge and carefully crafted technology become an important part of the future newspaper concept. Tolerans’s speedliner®series stitching systems were introduced in 2002 and have become the world’s most sold in-line stitching systems on the market. Inspired by this success, we are now launching the next generation, speedliner® 2.0. It’s the most advanced and reliable in-line stitching system on the market, and even easier to operate and maintain. Read all about it in the accompanying insert. n Enjoy.

Jan Melin chief executive officer, tolerans

n C A S E S T U D Y: Ö S T E R R E I C H / G Ö T EB O R G S - P O S T E N

14 Embracing Innovation Austrian daily Österreich employs in-line stitching for greater efficiency

15 Anatomy of a Redesign Swedish Göteborgs-Posten’s new Sunday edition

Read more about our stitching solutions in section 2.

Newsbound is published by Tolerans AB Box 669, 135 26 Tyresö, Sweden Visit: Vindkraftsvägen 6, Stockholm Phone: +46 8 448 70 30 E-mail: mail@tolerans.com Web: www.tolerans.com ISO 9001 certified Member of IFRA

Publisher: Jan Melin, Tolerans AB Editor: Linas Alsenas Editorial team: Charlotte Banning, Linas Alsenas Graphic design: Raring Design Print: Upsala Nya Tidning Tryckeri AB Cover photo: Stig Kenne, FotoKenne

”Research shows that people want a compact-sized newspaper that stays together, with content segregated by theme.” photo: Gunnar Ask

The World Leader in In-line Stitching

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”Stitching has allowed newspapers in many countries to produce sectioned, compact products with an attractive return on investment.”

Keeping It Together How Two Staples Contribute to Newspaper Profitability All Over the World

I

n-line stitching simply refers to stapling publications together while they are still being processed on a production line, at full press speed. While it may seem like any other upgrade to a printing press, this feature can offer newspapers a surprisingly wide range of benefits, from higher reader satis-

faction to greater ad revenues.

The newspaper print industry has been traveling a bumpy road of late. Until this spring, all indications for a prosperous future looked grim. Since then, the news industry has entered a fascinating phase in which papers have started looking into various innovative solutions for dealing with profitability challenges—how to bring in revenues from their print products and adapt them to the digital world.

Stitching enables a sectioned, compact newspaper One especially powerful way for print publications to retain their readership and advertisers—and attract younger readers!—is to rethink a paper’s format. Newspapers all around the world are adopting

the compact size, with great success. Compact pages deliver more reader time per quantity of newsprint consumed. And with in-line stitching, the traditional concern that a compact, “tabloid” format can’t be sectioned no longer applies.

Stitching has allowed newspapers in many countries (especially in Europe) to produce sectioned, compact products with an attractive return on investment.

Virtually every press today can accommodate an in-line stitching solution. Swedish manufacturer Tolerans now offers stitching equipment at a reduced size, which means no major modifications to a customer’s press are needed.

A stitched, sectioned, compact newspaper delivers benefits to please everyone – publishers, printers, advertisers, and readers. 3

4 In-line stitching

www.tolerans.com | NEWSBOUND | no 2 2009

3 Printers get: more Offerings to More Customers Increasingly, printers are offering stitching as an option for newspapers and special sections (special issues, supplements). Moreover, there’s a clear trend among newspaper printers to expand their offerings to include commercial products. These printers see that stitching doesn’t just add value to the product, it’s a costeffective way for a printing operation to broaden its market and increase revenue.

Stitchers can operate at—and beyond—full production speed, so installing them on a production line has no negative impact on the performance of the press. And at a cost of ownership of less than 0.04 euro cents per copy, few other improvements to the production process can improve the cost/ benefit ratio as much as in-line stitching.

In these times of dynamic industry change, the print world is trending toward the consolidation of different phases of production and distribution.

In-line stitching offers one seamless way to move part of the finishing process right into the press. There’s no question that stitching in-house provides major financial advantages over stitching outside the press by saving money on additional transport and unnecessary storage.

It also makes sense to utilize any spare capacity of a newspaper press by offering stitching to internal or external newspapers, weeklies, magazines, supplements, catalogues, brochures, and advertising inserts, at full production speed. Additionally, in any heated bidding situation between two printers, the added value provided by a stitching option can make the crucial difference. n

Less than

40

Euro cents per 1,000 copies

Publishers get:

A superior product Many newspapers have embraced the benefits associated with transitioning to a stitchable compact format (formats such as tabloid, Mini Berliner, and even A4)—not least of which is higher reader satisfaction, especially among younger readers. A scientific study tracking the eye movements of readers was recently conducted at the Media Science Faculty of Trier University in Germany to compare the relative appeal of broadsheet and compactformat newspapers. The results found that “the compact format has a major potential of becoming the reader-compatible newspaper of the future.” Several other studies show that broadsheets converting to compact formats have increased their circulation figures by an average of 8%, and as many as 80% of newspapers saw increases in their number of subscriptions.

Peo Lovén, Technology Officer at Sydsvenska Dagbladet,

says that his newspaper made the switch to a compact format in order to print more efficiently: “With tabloid we gained two things: we could start printing earlier, and we started to staple it.

Looking back, we should have made the move much earlier, because there have mainly been benefits, and very few drawbacks with going tabloid”.

Even broadsheet newspaper publishers who are hesitant to make such a drastic format change to their product are following strategies that include increasing the number of more compact sections and inserts in the newspaper, as well as adopting designs that enhance navigation and increase portability. Advertisers in this competitive market environment are demanding more exposure for their ads, so newspapers benefit from a demonstrably longer lifetime. Stitched compact formats go a long way in addressing those challenges. n

A Greener Format In certain parts of the world, such as in the UK and Scandinavia, laws explicitly prohibit the distribution of unstitched newspapers in subway systems. Why? Because unstitched newspapers produce exponentially more litter.

When a newspaper is stitched, there is only one item to pick up and recycle. (And the steel staples are readily accommodated by normal recycling systems worldwide.)

A stapled newspaper is also more likely to be picked up and read more than once in a public place, as it doesn’t betray the fact that it has been used—unlike the messy, folded pages of an unstitched paper. In the midst of the “green revolution”, stitching answers the newspaper industry’s call to follow the “three R’s”: reduce, reuse, and recycle. n

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Readers get:

Great reading experience When the Institute for Journalism and Mass Communication at the University of Gothenburg, Sweden, polled readers in 2004 about what they valued in a newspaper, the results confirmed the growing belief that compact-format newspapers were addressing readers’ wishes.

Overwhelmingly, readers responded with a desire for newspapers that had a convenient size and a modern format, and that they were easy to navigate and read.

So perhaps the most obvious— and compelling—reason for the compact stitched format is that it creates a superior and attractive product. Navigating an unstitched newspaper on a bus or an airplane is a challenging skill, whereas stitched, compact newspapers are simple and straightforward to use, with a more accessible magazine feel. When newspapers in Sweden changed to stitched, compact formats, 8 out of 10 readers thought the format had improved (and Sweden has one of the world’s highest readerships in the world), and customer satisfac”When newspapers in Sweden tion increased by 100%!

When Göteborgs-Posten changed to stitched, compact started converting their publication by sections, formats, 8 out of 10 readers readers responded by thought the format had improurging them to convert the whole newspaper. ved (and Sweden has one of Stitching also makes it the world’s highest readerships easier for readers to save in the world), and customer satis- sections and inserts, such as a TV guide or faction increased by 100%!” a real-estate section. A more useful and accessible product will attract higher levels of customer satisfaction and loyalty. In an increasingly competitive media market, that’s no small consideration. n

Embracing The Future The good news is that the advantages of stitching haven’t been lost on newspaper decisionmakers all over the world. Stitching has already become the norm in places like Scandinavia, and stitching advocates believe this paradigm shift is already becoming the standard. Olof Aurell, Vice President at Tolerans, says that “We are glad to see that the compact format is a clear trend on the global market. We have several examples from the U.S., India, the famous Handelsblatt in Germany, etc., all leading us to believe that the compact format will be the size for the future.” n

Advertisers get:

Increased Ad Exposure The compact stitched format doesn’t appeal just to publishers, printers, and readers; it can help improve the financial picture by making newspapers a lot more attractive and effective for advertisers. Some publishers have been hesitant to switch to a stitchable compact format, fearing that with a smaller page area, they would have to charge less for ads.

That turns out to be completely unfounded—rather, it is demonstrably true that compact, stitched newspapers attract more users per paper and are read longer, increasing the amount of exposure each advertiser receives from their ad.

When Göteborgs-Posten switched to a compact format, they found that young readers (15-29 years) spent more than 20 % additional time reading the paper every day.

Higher exposure value boosts income for the newspaper.

Recent research shows that newspapers nowadays are read

2-4 times per day; in the morning, at lunch, and in the evening, not once as it used to be. Considering this, stitching makes a newspaper stay fresh much longer. Moreover, distinct, stitched sections foster consumer commitment among special-interest groups, and advertisements can more accurately target their intended audience.

Those separate, bound sections create more opportunities for attractive front- and back-page ads, as well, and more page 3s, 7s, etc.

The greater design flexibility that stitching provides also expands the variety of advertising options available, from ads that wrap around a cover to the eye-catching draw of variously sized and configured pages—including full-spread ads that don’t have to be located in the center of the paper. In fact, stitching makes it possible for advertisers to purchase a dedicated section of their own. Suddenly, the job of selling ad space becomes a whole lot easier with a new array of effective arguments. n

www.tolerans.com | NEWSBOUND | no 2 2009

In Praise of Nordic Compacts Australians Take Note of Scandinavian Newspapers’ Formula for Success

illustration: johan isaksson

6 kylie davis

THE VIKING TABLOIDS 7

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I

n the May 2009 issue of the PANPA (Pacific Area Newspaper Publishers Association) Bulletin Australian Kylie Davis praised Scandinavian newspapers in her article, “Charge of the Viking Tabloids”.

She credits those newspapers’ compact, “tabloid” format and clean, user-friendly design for weathering the economic storm in better shape than other regions of the world.

Kylie Davis, the chair of the PANPA Sales and Marketing Advisory Group, has a unique perspective as someone who has started her own newspapers, grown them, and sold them. Today her role is Managing Editor, Strategic Publishing and Business Development at Fairfax Media.

Here are some salient points selected from her piece:

Kylie Davis talks about

the Ikea school of newspaper design • Use templates and modular ad sizes • Large photos – use them even bigger than you would in a broadsheet.

• Think graphics for accompanying stories – lots of maps, charts • White space – captions, between columns, around photos • Creative use of type, photo cutouts • Magazine-style

Times and The Independent have Tabloids have traditionally changed page-size. The Scandinascreamed sensational journalism vians, well known for their cultural and Page 3 girls, but since the focus on design in architecture, 1990s Scandinavian newspapers have been proving that format does furniture, and cars, have moved further than either those in Britain not have to dictate content. All or this part of the world. major Norwegian newspapers are

tabloid or smaller—the last three titles going on the same day in Case studies of Scandinavian pa2007. The Berliner format— a nar- pers are often criticized by Australrow broadsheet size popular in the ian and British editors because United States—has disappeared many of the titles are regional entirely. In Sweden, almost all with low circulation, and they had daily newspapers are now tabloid, a privileged position because the including top-sellintroduction of competitive May 2009 issue of the ers and so-called setelevision, radio and Internet PANPA Bulletin. rious newspapers, has been slower than such as Dagens in the EnglishNyheter and Svenspeaking world. ska Dagbladet.

However, a UniThe step-change versity of Gothenin design is burg paper credited to Metro, shows the region’s a free morncompetitive media ing commuter landscape is now newspaper in radically different Stockholm launched in 1995. in the new century, Its bite-sized chunks of informaand Scandinavian newspapers are tion and more visual format was still holding their own: “Since the seized upon by a younger audience 1990s, the competitive situation who found the format and content has changed radically through the delivery easy to digest, attractive, deregulation of Swedish radio and and useful. (One might argue USA TV markets,” says the university’s Today championed this design in ‘Newspaper in a Changing Media the mid-80s.)

World, Swedish Trends’. “New acSimilar moves have been made tors such as the Internet have also here (Adelaide Advertiser and Bris- entered the market. Despite the bane Courier-Mail) and in London, increased range of media, Sweden’s where newspapers such as The daily newspapers have retained

their dissemination on the reader market relatively well. In just a decade, reading of news on the Internet has increased from 7 percent to more than 30 percent.”

Some 80 percent of Swedish adults access the Internet at home; this compares with figures showing 68 percent of Australians do the same. Sweden’s newspapers may be regional, but almost half of its 150 major titles publish at least six days a week.

Importantly, format change has not signaled dramatic content or tonal change. In a style that you’d expect from the part of the world that invented Ikea, the newspapers from Sweden and Norway boast clean lines, elegant white space, and practical but attractive designs that can host intelligent thought pieces, investigative journalism, and political crises. Fact boxes, break-out quotes, and large images play just as important a part of the story, as editors tell stories visually as well as in words. Reader callsto-action are common, and graphs add extra information without clutter. Fonts often remain as serifs to confirm the gravitas of their tradition, while old text-styled

mastheads have been elegantly set upon backdrops of vivid colour for a modern edge. These devices create a more magazine feel than British newspapers that have swapped formats, or existing Australian or New Zealand tabloids.

The former Scandinavian broadsheets have adapted tabloid editorial devices to ensure the smaller format does not impact on quality and depth of reportage. Exposé and investigative pieces often run over several pages or spreads of pages.

Modular advertising seeks to keep page designs clean with minimal dogs-legs. Sales teams have been active in encouraging advertisers to move up to a full page. stitching allows sections and inserts to be printed smartly yet be part of the daily print run—and that means the Scandinavians don’t spend additional millions of dollars of preprint costs, like our publishers.

Yet, the sections still fall out of the paper and into the hands of readers neatly. If our local publishers bought the same technology, costs would go down, and even prices might be moved to be more competitive for advertisers. n

Ribbon-bound

”Scandinavia is a news oasis that has somehow avoided the major decline in both ad placement and reader retention that has dogged many Western markets.”

Where i want to be

• Over 70 percent of Swedes read a morning paper regularly.

• Norway teems with over 100 healthy dailies – 90 percent of the population is a regular reader of newspapers in Norway.

• Finnish papers have the third-highest readership in the world with 85 percent of the population.

• Around 72 percent of Danes read a paper every day, and they’re the lowest consumers in the region.

• Scandinavia is a news oasis that has somehow avoided the major decline in both ad placement and reader retention that has dogged many Western markets.

• Figures from the ad agency Initiative suggest that daily newspapers take 55 percent of total ad share in the region, compared with 36 percent for Europe as a whole. * Malene Birkebaek, the client services director at Carat, Copenhagen, interviewed by www.brandrepublic.com

8 INTERVIEW

www.tolerans.com | NEWSBOUND | no 2 2009

University of Gothenburg’s Josefine Sternvik Provides a Deeper Perspective

Analyzing the Transition to Compact Format

J

osefine Sternvik, PhD in media and journalism at the University of Gothenburg, Sweden, has focused her studies on format change in Swedish newspapers. Newsbound recently asked her to shed some more light on the impact of format change in the daily newspaper industry.

”The format change stoked curiosity among new readers, especially younger readers. The compact format was more adapted to their mobile lives – they could read the paper when commuting, for example, which made it possible to read the newspaper several times a day, whenever they wanted.”

1. Why did Swedish newspapers go compact?

Since 2000, the trend toward “tabloidization” has gathered momentum globally. Scandinavia started experimenting with the format decades ago, so the tabloid format here isn’t a future possibility—it’s the present standard. The development of compact papers, primarily in Sweden, can be categorized in three stages: 1) non-daily and low circulation newspapers, 2) business press and free papers, and 3) major morning dailies. My article ‘In shrunken suit’ concentrated on the third, most recent phase, which took place between 2000 and 2004.

According to the newspapers, their number one reason for the change of format was to attract new readers. Research showed that younger readers reacted most positively to a format change, and they were the demographic whom newspapers wanted to reach. Furthermore, women liked the compact format, and this target group was very important for advertisers, since they have considerable purchasing power in the marketplace. The newspapers also wanted to change format because their readers demanded it–they wanted a newspaper that was more portable, with shorter news, a paper that was quicker and easier to read.

Of course, another important reason was that the publishers could save money in terms of both paper and editing and printing costs.

The introduction of what are

referred to as the business tabloids, e.g., Dagens Industri and the free commuter paper Metro, paved the way for a new perspective on tabloid newspapers. It was now acceptable to publish a daily newspaper in tabloid format without sensational content. Instead, tabloids were regarded as a “contemporary” format and, in the last few years, symbolic of the new, modern newspaper. This format enabled a stronger correlation between print and on-line news, and it was easier to adapt this format to the format of the Internet.

That also goes for the advertising.

2. Several of the daily newspapers did it at around the same time — why?

The simple answer is cooperation between several of the newspapers, especially for cooperative advertising. For these papers, missing out on the revenue that cooperative advertising presented wasn’t an option. And as often in the publishing industry, there’s a ‘follow-the-leader’ game. Each newspaper didn’t want to be the last one converting to tabloid format.

3. Were newspapers reluctant to change their format to go compact?

What were the obstacles they faced?

The owners were sometimes more reluctant to a format change than the editorial team.

It has been a long, slow process getting to today’s situation, due to various factors. First, there was a

negative assumption about the type and style of journalism that goes with the compact format — would it be possible for quality newspapers to undergo the transition without affecting their lofty standards, without having to become sensationalized?

Second, there was a fear that a reduction in the size of the newspaper would directly correlate to a reduction in ad spending. It was deemed impossible to apply the same rate charges for less space.

There was also the short-term cost of a change in format, such as the modification of existing press configurations, or the purchasing of new technology and the retraining of staff.

Additionally, for quite some time a format change was impractical for the major papers because their page counts were too high to be accommodated by the tabloid format.

4. How did the readers react to the change?

Well, it’s evident that the compact format has been well received.

Readers like the tabloid size, especially younger readers and women.

Less positive reactions came primarily from older men.

Today we have a clear view of what constitutes a successful—or a failed—format changeover. Not all newspapers won general approval when they changed to tabloid format. The newspapers that simply

reduced the print size of the old full-format newspaper without adjusting content for the new page size often encountered great resistance, while the papers that changed format as part of a larger, general process of change and repackaging received a very positive response.

Young people reacted more positively to the change than older people did, and that might be explained by the fact that a smallersized paper better addresses young people’s expectations and better performs the function they want it to—both in regards to the indirect consequences of format change on content presentation (there’s more visual material), and easy handling of the format itself. Young people live a more mobile life than older people do, and the new format acknowledged that lifestyle.

The opposite can be said of older people. They tend to have considerably more regular reading routines, and it is not only the product itself that they assess but also the actual reading situation and opportunity.

They can no longer find what they are looking for in the paper — they don’t recognize the landscape. They do not like the fact that texts have become shorter, etc.

However it is interesting to note that reading behavior didn’t change because of the format change itself.

Those who subscribed to the paper continued to do so.

But our study found that the format change did affect those who usually didn’t read the paper (no subscription). The format change stoked curiosity among new readers, especially younger readers. The compact format was more adapted to their mobile lives—they could read the paper when commuting, for example, which made it possible to read the newspaper several times a day, whenever they wanted.

They also appreciated the content; the visuals, with larger photos and

josefine sternvik 9

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less text, which increased their willingness to read. The studies at that time showed the reading time increased from 25 to 30 minutes for Göteborgs-Posten, an increase of fifteen percent. Today it has increased even further, to 35 minutes.

Our studies show that compactformat newspapers haven’t been as negatively affected by the current media climate as the newspapers that didn’t switch format.

The readers we asked read compact papers more frequently and for longer periods of time.

about the transformation process and how the new format would affect each and every person. The importance of this shows up not only in Swedish studies, but also international ones. Some papers haven’t done this so well, which has led to problems within the organization.

A lot of effort was also put on communicating with advertisers and readers. It was important that everyone felt positive about the format change

5. How did the newspapers prepare for the change? Did different newspapers go about the process differently?

In this third phase of format change, advertisers were involved from the very beginning, and they were positive about the change. They were informed about the effects and felt prepared. A tabloid-size page can’t take the same amount of ads as a broadsheet page, but for advertisers, that means less competition from competitors’ ads. Some advertising space was lost when transitioning to a compact size, but other spaces were created. You could have twice as many full-page ads, for example.

Critically, research showed that a tabloid-sized ad actually created more exposure.

This experience in Sweden proved that you don’t have to lose advertising revenue when you switch to a smaller format. The newspapers used the principle, “a page is a page, regardless of size,” and most advertisers accepted it. So, many of the newspapers actually managed to raise the price of advertisements.

The first and second phases of format change in Sweden were done quickly and without much preparation. The third, most recent phase (2000–2004) involved a great deal of preparation.

Several of the daily morning papers cooperated together to investigate and evaluate a format change. They wanted to know how it would affect their readership and their advertising revenues. They did several studies among the readers, both with questionnaires and focus groups. They analyzed how the editorial team could change their content, and how printing the compact format could provide savings, both short-term and long-term. The newspapers met with each other and exchanged what they had learned from their surveys and calculations.

Most of the newspapers were wellprepared, and they put a lot of effort into preparing the working environment, the work flow, the layout, making advertising samples, etc.

The most important job was done internally. It is vital to get the whole organization to “buy-in” to get them on track—that is, to inform the staff

6. How did the advertisers react to the format change?

7. Why do you think Scandinavia has the highest readership in the world?

I think there are several reasons: We have a high living standard, and a general interest in politics.

An Academic Viewpoint

1Sternvik’s 2005 report on her study of Swedish newspaper formats is titled “In shrunken suit”. In it, she analyzed the Swedish morning papers’ transition to tabloid format from two points of view: the publishers and the readers. The study is unique in that it is essentially a real-time experiment—research on the format changes took place before, during, and after the transition process. Timeline analyses were performed by populating and utilizing a database of facts about the newspapers, such as size, circulation, spread, printing method, etc. Source material also includes document analyses of industry media articles, interviews and discussions with publishers, SOM Institute surveys with representative samples of the Swedish population, reader interviews in focus groups, and analyses of newspaper content. An English-language summary of the report can be found at www.tolerans.com. n

But we also have an effective distribution system of relatively cheap newspapers that are good at covering the local news.

8. Are there any other countries that have been as successful as Sweden in going compact?

There are several, but only Norway has come as far in the process as Sweden.

9. Based on your research and experience with Scandinavian compact newspapers, what advice would you offer other newspapers around the world that might be considering the format change?

It’s very important to prepare for implementation carefully, internally as well as externally.

Include your editorial and production staff, the advertisers, and the readers you want to get and keep.

And finally, don’t just shrink the fullsize format to a tabloid format! n

10 Advertising possibilities

Raising Ad

Revenue

www.tolerans.com | NEWSBOUND | no 2 2009

Dagens Nyheter (DN), Sweden’s leading morning newspaper, has been stitched and divided into ten different daily and weekly sub-sections of distinct news categories.

The paper took this revolutionary step after realizing that by offering its content in separate sections, it could increase its advertising revenue in several important ways.

First of all, separating out brand advertisements from targeted sales advertisements considerably increases the total ad sales volume for a newspaper. Advertisers are able to build their image and brand with ads in the main news section, while targeted sales ads get placed in selected sections, like sports,

Why Advertisers Like Stitched Newspapers

S

titching doesn’t just appeal to publishers and readers who like the clean look it offers, it makes newspapers a lot more appealing to advertisers, as well. It is demonstrably true that compact, stitched newspapers attract more users per paper and are read much longer, increasing the amount of exposure each advertiser receives from an ad. When Göteborgs-Posten switched to a

compact format, they found that young readers (15-29 years) and women spent more time reading the paper every day, from 30.6 minutes to 35.3 minutes. Higher exposure value boosts income for the newspaper.

Taking a page out of “new media’s” playbook,

print newspapers are increasingly dividing their content thematically.

By incorporating stitched sections, newspapers know that readers with special interests can navigate easily toward those parts of the paper that have particular appeal for them, fostering consumer commitment.

Advertisers are easier to sell to, in turn, because they are presented with a more specifically defined target demographic.

For a number of years

Ads across spreads become possible throughtout the paper, not just at the centerfold.

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Advertising possibilities 11

”Daily newspaper that turn to stitched sections create more targeted advertising space, increase advertising, and new interesting products to sell.” culture, or finance. Henrik Stangel, Sales Director for DN, confirms that his newspaper’s experience shows that “the sales volume goes up as advertisers can distinguis their offer in brand and sales advertisements. This would not be possible without stitched sections.”

Moreover, individual sections increase the number of attractive ad placement possibilities. Stan-

gel points out that more sections “mean more premium page space producing higher revenue, like the front and back page, and more 3, 5, and 7 pages.” Newspapers are able to present the same content, but in a format that offers more space for high-impact, high-revenue advertisements.

While it’s true that tabloid-sized pages mean less Henrik Stangel, area per page Sales Director for than broadsheet, DN. advertisers have the significant benefit of reduced competition from competitors’ ads.

Furthermore, readers are more willing to accept advertising when it is presented in conjunction with

corresponding editorial content.

For example, financial advertisements placed in the business section of a newspaper have more relevance, and they increase the reading—and advertising—value for the target audience. DN’s decision to offer separate stitched sections was part of a concerted effort to become the “obvious marketplace for both consumers and sellers,” and their weekly auto, real estate, travel, and job sections have been very successful attracting both readers and advertisers.

Stitching also increases advertising revenue by creating entirely new sales avenues. A dramatic example of this is the fact that distinct stitched sections can be entirely wrapped in an ad page (adding four pages of ad space: front and back sides to a front and back cover). Stitching also enables pages of various sizes and configurations to be included in the paper, expanding the range of advertisements available—for example, ads across spreads become possible throughout the paper, not just at the centerfold. Stitching even makes it possible to offer advertisers a section of their own! Additional special sections—to cover a sporting event like the Olympics, for example—afford multiple advertising opportunities to existing or new advertisers. DN’s Stangel is satisfied that “separately stitched sections have given our sales people more sales opportunities for commercial sections, special sections, and wrap advertisements.”

The benefits of in-line stitching are crystal clear to Dagens Nyheter; they now produce 150 commercial inserts in-line every year.

Traditional print media needs to find new, innovative ways to attract advertisers in an increasingly difficult economic environment. Daily newspapers that turn to stitched sections create more targeted advertising space, increase advertising income, and create new interesting advertising products to sell. The bottom line is that inline stitching brings increased ad revenue. And that’s something no newspaper today can afford to go without. n

Newspaper Ad Supplements Resist the Recession

1The Swedish Institute for Advertising and Media Statistics (IRM) collects, processes, analyzes, and publishes data on Swedish advertising and media markets. In September 2009, CEO Magnus Anshelm announced “Ad supplements in the daily press have previously shown strong growth in recessions and have had less interest during economic booms. But this picture has radically changed, as ad supplements have increased their revenues in 2008, and also increased their market share in early 2009.”

Stitching allows advertisements to be designed in a variety of unconventional ways across spreads anywhere in the newspaper!

12 washington post

www.tolerans.com | NEWSBOUND | no 2 2009

Express has more than one hundred “hawkers” passing out the paper in the public transport system every day.

Take the Express Learning from the Washington Post’s Successful Daily Compact

A

rnie Applebaum has big ambitions for Express, the daily compact-format newspaper published by the Washington Post: “Our goal is that if explorers from another planet were to land in the Washington, D.C. subway system, they’ll believe that everyone reads Express.” Well, he’s well on his way to achieving that goal. Over the past six years, Express has gone from 125,000 copies every weekday to today’s count of 190,000, and Scarborough Research calculates the newspaper’s actual daily readership to total 315,000.

It goes without saying that the Washington Post is a major media presence in the United States.

The newspaper employs between 2,500 and 2,700 people and prints 680,000 copies weekdays and Saturdays, and 900,000 copies on Sundays. It receives about 10 million daily Internet visitors from all over the U.S. Six years ago, the paper decided to branch out and took the unusual

step of publishing a stitched, compact-format newspaper targeted toward commuters. Applebaum, who has been with the Washington Post for ten years, became General Manager of the new Express. (He is also responsible for the Spanish-language newspaper El Tiempo Latino, which is published in broadsheet form—he says it, too, will eventually convert to the compact, tabloid format.) Before starting up Express, Post executives traveled the world to see how other commuter newspapers were done. They also studied American newspapers in Boston and Philadelphia.

As a rule of thumb, readers should be able to read the newspaper in 25 minutes as they commute to or from work in the subway or the commuter train. Express pays more than one hundred “hawkers” every day to pass out the paper in the public transport system. Their target demographic is upwardly mobile young people.

Last spring, Applebaum moved production from the Post’s own

”Express is primarily delivered to readers riding the subway. We made the decision to stitch in order to help minimize trash and the effort required to clean the trains when readers leave copies behind.” press to Comprint, and today he is very satisfied with the change.

The newspaper has been stitched ever since its inception, mainly out of concern for the environment.

As Applebaum put it, “Express is primarily delivered to readers riding the subway. We made the decision to stitch in order to help minimize trash and the effort required to clean the trains when readers leave copies behind.”

And to Applebaum, stitching the paper is “very important.” He says, “We stitch the paper whenever possible. There are days when given the press configuration for total pages and the number of sections we are running that we cannot stitch. We try to make sure that only happens infrequently.” n

People using the subway are the primary readers of Express.

Guest contributor 13

no 2 2009 | NEWSBOUND | www.tolerans.com

”Now, with signs of economic recovery appearing on the horizon, the mood is just about ready for ’compact’ discussions.”

Compacts Still Rule the Day T

he “compact format” revolution among newspapers hit the ground with impact, especially in the streets of busy metropolitan cities worldwide around 2002.

It was the influence of free newspapers, with Sweden’s Metro leading the way, setting the example, and igniting the flame that will be carried, as a sort of torch, from city to city, country to country, in various continents.

economic crisis. The attention of most media houses transferred from format considerations to accounting, marketing, the bottom line. Not a single media house that I have been involved with in the past 24 months has escaped the weight of the financial chaos that followed.

Naturally, with circulations dwindling, advertising revenue on the down side, and readers rushing to reading online, many newspaper managers put their “format change” conversation on hold.

Then came the global

that anyone abandoned the idea. Now, with signs of economic recovery appearing in the horizon, the mood is just

It does not mean

about ready for “compact” discussions.

I know, I am involved in several projects where a compact format is ONE important option on the table. financial daily, Handelsblatt, the trip to a leaner, easier to handle compact format — the editor prefers to call it “business format”—is about to happen November 2.

I have been honored to be part of the team rethinking and reorganizing the entire Handelsblatt to a smaller format. I can anticipate that the newspaper will not skip any of the good content, commentary, and features that make it one of the most read German dailies, and a top financial daily in the world.

However, students of visual journalism will see that the new Handelsblatt is more than just a conversion to compact: there will be substantial changes in how stories are presented (think more analysis and interpretation), a new philosophy for the presentation of visual images (forget the gratuitous use of large photos that may convey little information, and bring

For the German

in smaller images that add to the story content), think new illustrations and informational graphics to enhance understanding of complicated financial stories. Most importantly, with the new compact format comes a new navigational system that makes it much easier for the reader to find content.

In the US this week,

the 102-yearold Post-Tribune, of Gary, Indiana (close to Chicago) has announced that it is switching to a tabloid format October. 5.

This follows my prediction that almost all American newspapers will convert to a narrower, more compact format by 2020 or before. make the switch to compact, more of them will be considering the advantages of a stitched product that is easy to hold together and read like a magazine or a book.

As these newspapers

Keep an eye on

the “ compact change” announcements.

I predict the

changes to smaller formats will become more routine news, especially as those that have made the switch report success and perhaps even newer, younger audiences. n guest contributor

1Dr. Mario R. Garcia is CEO and founder of Garcia Media, a consulting firm based in Florida, with offices in Germany and Argentina. n

14 österreich

www.tolerans.com | NEWSBOUND | no 2 2009

“Österreich” is another example of how stitching can be a success factor for modern newspapers and is establishing itself more and more as standard procedure.

Embracing Innovation Austrian Daily Österreich Employs In-line Stitching for Greater Efficiency

W

olfgang Fellner, publisher and editor of Austrian daily Österreich, has adopted innovative ideas ever since the paper’s conception. For one thing, Österreich’s compact format (245 x 340 mm) was the first of its kind in the Austrian market.

The publisher distributes more than 300,000 copies of Österreich every day, with a 32-page Austriawide outer section and one of five regional sections, each up to 16 pages. (On weekends, distribution tops half a million copies.) The paper is supplemented on Fridays with a TV magazine and a property section, and on Saturdays with a weekend magazine. In order to provide the newspaper with a clear structure, all the sections are individually stitched.

But beyond the paper’s trendin each folder between the former leading format there lies another board and folder. Having two innovelty, in its production: a unique line stitchers per folder allows two combination of coldset and heatset sections of Österreich to be stitched printing in a single web in parallel, at full printing printing press. This speed. configuration allows Ernst Mühlmann, Manthe printer to produce aging Director of Media a finished coldset main Druck GmbH, explains: product with daily heatset “We run in straight mode inserts, all in one go. And and do not stitch in the to increase production folder. Instead, we stitch efficiency even further, the ribbon string between “Stitching in-line is the all sections are stitched the former and the folder. most cost- and production efficient option,” in-line.

That allows us to stitch explains the managing The printer’s GEOthe main jacket and the director of Media Druck MAN press is equipped regional section in one GmbH, Ing. Mag. Ernst Mühlmann. with one heatset tower run, saving ourselves the and three coldset towers. insertion procedure in The system has a total of four foldthe dispatch room. The complete ers, and two Tolerans speedliner® product comes from the printing in-line stitchers have been installed press.”

The speedliner® stitching system gives the printer a range of production options. In a total edition of 48 pages, the format of the main jacket and the regional section can be varied in individual four-page steps. The individual stitchers can also be moved to different positions using a trolley.

For Mühlmann, the benefits of their set-up are obvious: “Stitching in-line is the most cost- and production-efficient option.” n

Installation

1Installing of the Tolerans stitching system was problem-free and required no modification to the folder or the printing machine. n

Göteborgs-posten 15

no 2 2009 | NEWSBOUND | www.tolerans.com

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Anatomy of a Redesign Göteborgs-Posten’s New Sunday Edition

G

öteborgs-Posten, also called cia for his help in the initial phase GP, has been published as of brainstorming and collecting a stitched, compact-format ideas. Then the practical job of the newspaper since 2004. So when redesign was done in-house. Focus they recently redesigned their weekgroups with both readers and nonend edition, they had experience to readers were shown a dummy of look back on and learn from. the design, and the newspaper took With a daily readership of their reactions into account for the 630,000, GP is one of Sweden’s final product. major morning newspapers. When How did readers react? Widebrant it converted entirely to tabloid size, says, “We have had overwhelming Garcia Media was called in to help results! The readers felt they get them transition away from its broad- more extensive, richer, and more sheet format. interesting content. Those The resulting weekday GP who liked sports loved the contains three main sections: sports section, and those news; business, politics, and who didn’t like sports were sports; and lifestyle (culture, also happy because they pleasure, travel, etc.). The could put it aside. To put it paper also includes various simply, the reactions were Mats Widebrant, themed sections and supple- Managing Editor just the ones we’d hoped for.” for Design at ments, as well.

Although GP’s weekend Göteborgs-Posten.

The Sunday edition gets readership has increased, 50,000-100,000 more readers. Mats their advertising hasn’t seen a Widebrant, Director of News Design similar jump. But Widebrant isn’t at Göteborgs-Posten, says that GP concerned: “We didn’t expect it to, “wanted to have a clear difference due to the financial situation.” between weekday and weekend ediWhile they’ve already achieved tions. All our reader surveys show their goals with the new design, the that people spend much more time staff at Göteborgs-Posten isn’t done reading their newspaper on weektweaking it. Widebrant remarked ends. That’s why we decided to do a that “We still have some pages in the Sunday edition with longer articles.”

Sunday edition that haven’t changed To help mark the change, the from the weekday design, and they Sunday edition was renamed GP look a bit mismatched. That’s someSöndag, and the front page is now thing we’re working on.” n built around a single image. The design inside is different, as is the conGöteborgs-Posten Facts tent. Widebrant explains, “The pages have more of a magazine feel. We 1 7 out of 10 readers read their newsuse more, larger photos, more colors, papers before 9 am more ‘personal voices’, and more 1 50% of readers read it several times feature articles on relationships, etc. a day We also created a sports section that 1 reading time on weekdays averhas its own unique style.” ages 35 minutes, and more than 50 Widebrant credits Dr. Mario Garminutes on weekends n

System and Consumable Solutions for Profitable and Sustainable Newspaper & Semi-Commercial Printing...

...Just Ask!

www.tolerans.com | NEWSBOUND | no 2 2009

ons secti d e h Stitc w more nd allo front a ium or prem k pages f bac ertisers. adv

Stitching makes sense!

Tolerans AB is the global leader in advanced in-line stitching systems for newspaper and commercial print.

Since 1947 the Swedish company has

Keeping it together ✓ Enhances navigation ✓ Extends lifetime ✓ Secures recycling ✓ Supports portability

installed stitching systems in more than 70 countries. Stitching supports the global trend toward the compact format. It makes newspapers and commercial print easy to navigate, extends their lifetime, and secures recycling.

Stitching provides better packaging of supplements and increases value for readers and advertisers. Read more about Tolerans and in-line stitching at www.tolerans.com.

Need advice on how to reinvent your newspaper with stitching? Send us a copy of your newspaper together with your business card to Tolerans AB, P.O. Box 669, 13526 Tyresö, Sweden.

We’ll be happy to advise you.

The World Leader in In-line Stitching

Service that’s golden — read up on page 10

Which stitching configuration works best for you? See page 8

Be Prepared! See our Spare Parts Kits, page 10

I n - l i n e S t i t c h i n g P r o d u c t s Yo u C a n U s e | N o 2 2 0 0 9

Special Technology Supplement !

CASE STUDY / PAGE 7

V-TAB Finds Success in Semi-Commercial Print NEW PRODUCTS / PAGE 6

The Tolerans Double Motorized Tab Slitter Is a Cut Above SHRINK FIT / PAGE 5

The speedliner® S60 Compact’s Small Size Expands Possibilities

Taking It to the Next Level

Introducing SPEEDLINER® 2.0 see how stitchers actually work, page 5 The World Leader in In-line Stitching

2 welcome

www.tolerans.com | NEWSBOUND | no 2 2009

Table of Contents n F E A T U RE

2 SPEEDLINER® 2.0 The next generation of stitching systems for newspaper and commercial print

n NEW P RO D U C T S

4 SPEEDLINER® 2.0 Stitching Machines The ribbon stitcher, cylinder stitcher, and ribbon compact stitcher

n NEW P RO D U C T S

5 SPEEDLINER® S60 Compact By going compact, new stitcher expands stitching possibilities

n NEW P RO D U C T S

6 The DrumTop Drastically improves the wire-feeding process

6 The Double Motorized Tab Slitter Creates cleaner, scissor-like cuts on higher page counts

n C A SE S TUDY

7 V-TAB’s Winning Strategy: Offer More One of Northern Europe’s largest printing groups embraces semi-commercial printing

n RE S O U R C E S

8 Stitching Possibilities Suggested press configurations for various printing objectives

10 Commitment to Service Offering customers round-the-clock service for a worryfree stitching solution

10 SPEEDLINER® Spare Parts Kits Simplifying and speeding up maintenance for Tolerans customers

11 Worldwide Contacts Tolerans sales representatives all over the world are ready to take your call

The World Leader in In-line Stitching

Newsbound is published by Tolerans AB Box 669, 135 26 Tyresö, Sweden Visit: Vindkraftsvägen 6, Stockholm Phone: +46 8 448 70 30 E-mail: mail@tolerans.com Web: www.tolerans.com ISO 9001 certified Member of IFRA.

Publisher: Jan Melin, Tolerans AB Editor: Linas Alsenas Editorial team: Charlotte Banning, Linas Alsenas Graphic design: Raring Design Print: Upsala Nya Tidning Tryckeri AB Cover photo: Stig Kenne, Foto Kenne

SPEEDLIN Next generation stitching systems for a worry-free

T

olerans has been the world leader in the area of inline stitching since the first stitcher was developed in 1968.

With almost 40 years of experience within stitching technology, the original speedliner® series of stitchers, capable of running beyond full production speed, has proven to be the most secure and reliable array of in-line stitchers on the market. Inspired by this success—the speedliner® series is the most sold line of stitchers

in the world—Tolerans has taken the winning technology, added lots of new features, and created a revolutionary high-end stitching system that is even easier to maintain and operate. They’re calling it speedliner® 2.0, and with its modular design and a new, userfriendly control system, it achieves the company’s goal of a worry-free stitching solution.

Tomas Annerstedt, Vice President of Design and R&D at Tolerans, explains that “With the launch

”With speedliner® 2.0 Tolerans has taken the proven technology, added lots of new features, and created an advanced and reliable stitching system that is even easier to maintain and operate.”

Speedliner ® 2.0 3

no 2 2009 | NEWSBOUND | www.tolerans.com

New in SPEEDLINER® 2.0 Modular for easy maintenance

1speedliner® 2.0 systems are easier to operate and maintain than the original series, minimizing down-time, and thereby reducing the cost of maintenance. And with a new central grease system that lubricates not only the cam but all major bearings, these stitchers are even more reliable. Each machine features a service cassette that includes the stitching fork, the wire rest, and an easily removable cutting/forming unit. This modular design allows users to change wear parts without having to do any adjustments. And just like their predecessors, speedliner® 2.0 machines are movable on rails, making it easy to move them between several stitching positions and allowing greater access to the folder. n

speedliner®

New customized, modular control system

1The speedliner® 2.0 stitching system includes a new customized, modular control

ER 2.0 ®

system totally based on standard components. The functions are remote-controlled for easy operations, and it has a user-friendly and intuitive graphical user interface.

The control unit now also features a built-in indicator that monitors service intervals and contains service instructions to facilitate maintenance.

Some of the standard features include servo drives (both on the main unit and wire feed motor), a controller, a touch-screen operator terminal, and remote connection via modem or Ethernet. The flexible design allows integration in most press control systems on the market. n

stitching process

of speedliner® 2.0, we offer the most advanced stitching systems on the market—but they are also the most simple and reliable.

They are even easier to maintain and service, reducing cost of maintenance. We have put a lot of effort into developing a system where it’s easy to change wear and spare parts without manual adjustments, and with the new control system, it’s really easy to operate. The new graphical user interface is user-friendly and intuitive.”

The 2.0 stitchers are available as cylinder or ribbon stitchers with shaftless drive, and they fit in almost all presses. They are perfect for cross web stitching of compactsized printed products, such as newspaper and commercial products in tabloid, mini-Berliner, or A4 sizes.

They are appropriate for any web

width, and are designed to stitch in either straight or skip/collect mode.

They stitch at full production speed.

Complete stitching solutions for a worry-free stitching process.

Included in the stitching solutions are spool holders and wire feeding systems for small wire spools and optional for larger wire drums up to 300 kilos. Additionals are wire trolleys and spare and wear parts that you need along the way.

To ensure you a worry free stitching process, Tolerans’s stitching solutions include on-site training and training at Tolerans headquarters with full documentation and manuals on your specific solutions.

There is also a worldwide network of experienced service technicians at your service. On top of this, there is a variety of service packages (see page 10). n

User-friendly and intuitive graphical user interface

4 Speedliner ® 2.0

The 2.0 Series of Stitchers

www.tolerans.com | NEWSBOUND | no 2 2009

SPEEDLINER® 2.0 CYLINDER STITCHING SYSTEM For stitching newspaper and commercial printed products This new stitching system is fully shaftless, servo driven, and stitches against the folding cylinder in the press. It’s perfect for stitching newspaper and commercial printed products, stitching up to 144 pages at full production speed (and beyond). It can be used both for straight and skip/collect production, and the change between the production modes is easily remote-controlled.

Technical specifications: • stitches at full production speed • 2-4 stitching heads and adjustable staple distance • remote-controlled pagination adjustment • staple width: 14 or 16 mm • wire gauge: 0.5/0.6/0.7 mm diameter • cut-off length: 442-700 mm • two axis servo technology • wire feed with intermittent feeding • able to run with traditional unwinders or the new Tolerans DrumTop • weight: 100-150 kilos

SPEEDLINER® 2.0 RIBBON STITCHING SYSTEM For stitching newspaper sections and semi-commercial print SPEEDLINER® 2.0 Ribbon Stitchers are fully shaftless, servo driven and are placed under the former board or anywhere there is a ribbon passage in the press.They are perfect for stitching one or several tabloid sections, either straight or inserted in a broadsheet or compact newspaper, as well as for semicommercial print.

They can run in either straight or ‘skip stitch’ mode, stitching up to 144 pages beyond full production speed.

Technical specifications: • stitches at full production speed • 2-4 stitching heads and adjustable staple distance • remote-controlled pagination adjustment • staple width: 12, 14 or 16 mm •w ire gauge: 0.4/0.5/0.6/0.7 mm diameter • cut-off length: 442-700 mm • two axis servo technology • wire feed with intermittent feeding •a ble to run with traditional unwinders or the new Tolerans DrumTop • weight: 180-210 kilos

SPEEDLINER® 2.0 COMPACT RIBBON STITCHING SYSTEM For stitching newspaper sections For greater flexibility and easier handling and access, Tolerans offers a smaller version of their regular ribbon stitcher, the speedliner® 2.0 Ribbon Compact Stitching System. It’s perfect for stitching one or several tabloid sections, either straight, or inserted in a broadsheet or compact newspaper. It is fully shaftless, servo-driven, and is placed under the former board or anywhere there is a ribbon passage in the press.

The compact size means it requires less space (only 200 mm) and less folder modification, saving tremendous costs.

Technical specifications: • stitches at full production speed • 2-4 stitching heads and adjustable staple distance • staple width: 12, 14 or 16 mm • wire gauge: 0.4/0.5/0.6/0.7 mm diameter • cut-off length: 442-700 mm • two axis servo technology • wire feed with intermittent feeding • able to run with traditional unwinders or the new Tolerans DrumTop • weight: 120-170 kilos

Technical requirements: • power supply: 3 x 380-480 V AC, 20 A • requires air supply of minimum 6 bar

Speedliner ® 2.0 5

no 2 2009 | NEWSBOUND | www.tolerans.com

Producing Staples Technical specifications: •m ax stitching speed 60,000 copies per hour • t wo stitching heads and adjustable staple distance • staple width: 14 mm • wire gauge: 0.5 mm diameter • minimum

cut-off length: 560 mm • able to run with traditional unwinders or Tolerans DrumTop • two axis servo technology •w ire feed with intermittent feeding • low weight: 45 kilos •h eight: 104 mm (at 560 mm cut-off)

At full press speed the Speedliner® stitchers produce staples with extreme accuracy and total control during the process.

Technical requirements: •p ower supply: 3 x 380-480 V, 50-60 Hz • requires air supply of minimum 6 bar

1

The wire is fed from spools and guided into the stitcher.

After feeding the correct length of wire, the wire is cut to the full length of the staple.

SPEEDLINER S60 Compact

®

2

The cut wire is formed to a U-shape. This is made when the wire is in a fixed position and passes over the former wheel.

New printing process innovation expands stitching possibilities by going compact

I

n the world of newspaper production, papers everywhere have been steadily switching to a compact format—now, the in-line stitching systems are going compact, too.

Tolerans recently introduced the patented speedliner® S60 Compact, that´s part of the speedliner® 2.0 series of stitching systems. Half the size of a traditional shaftless stitcher, it’s specifically designed for printing plants that haven’t had enough space for a stitcher before.

Jan Melin, ceo at Tolerans, points out that “it uses the same proven

technology, but the slim size enables it to be placed in different possitions around any press. It opens up production possibilities for all kinds of printers.”

The benefits of a smaller stitching system quickly become apparent.

Installing the S60 Compact is fast and easy: it’s possible to stitch in almost all known folders without major modifications, in the press superstructure, saving printers up to 80 % of previously needed investment costs.

The stitcher’s low weight makes removing the machine for service

and maintenance simpler, too.

Being part of speedliner® 2.0 stitching systems means the S60 Compact has the new customized, modular control system, where the functions are remote-controlled for easy operations.

It has a user-friendly and intuitive graphical user interface. They are modular, reliable, easy to install, maintain and operate.

The S60 Compact can run in either straight or collect mode, as it is designed to stitch every second revolution (the stitcher turns two revolutions for every “cut-off ”). n

3

After being formed the wire is pressed through the web stream to hit the clincher dies. The legs of the staple are bent in a bow shape, and the staple is complete.

6 new products

www.tolerans.com | NEWSBOUND | no 2 2009

This is a big year for Swe dish manufa Tolerans – a cturer nd a big yea r for cutting technology -edge printi – as the com ng pany introdu tionary speed ces its revolu liner ® 2.0 system. But presenting tw Tolerans is a o new addit lso ions to its pro that can rad duct line ically stream line and sim ing process plify the prin for it´s custo tmers.

The DrumTop Drastically improves the wire feeding process

T

olerans’s new DrumTop is a classic example of how the company is always looking for new ways to make their stitching solution an easy, worry-free experience for their customers. The DrumTop is a compact and lightweight wire feeding system that can be connected to wire drums of up to 300 kilos. Tolerans reasons that the bigger the size of the wire drum, the fewer the number of times spools need to be changed, and the shorter the amount of down-time at the press This saves printers both time and money.

With the new DrumTop, the wire can also be located farther away from the stitcher (up to 15 meters!), which means spools no longer need to be lifted up to the level of the stitcher.

The system is specially made for Tolerans speedliner® in-line stitchers, but can also be adapted to operate with previous Tolerans stitchers. It can also fit most wire drums available on the market, such as BG-Crown Wire (Grytgöls Bruk, Sweden) and Easy Drum (Dorstener Drahtwerk, Germany).

Although it may seem pretty straightforward at first glance, a closer look shows that the DrumTop unit has a number of innovative features.

The DrumTop unit has a transparent cover which enables the user to check that the wire is being fed properly, and to ensure the best stitching results by protecting the wire from paper dust. An ultrasonic

distance sensor, working together with the Tolerans speedliner® control system, measures the remaining amount of stitching wire. (The wire indicator can be set to different drum sizes.) An oil lubricator in the unit reduces the friction in the flexible metal tubes, which (combined with the drumtypical torsion-free and bend-free unwinding process) allows wire drums to be placed far away from the stitcher.

There’s also an inductive sensor that keeps tabs on whether the stitching wire unwinds correctly. If the wire breaks or ends, the speedliner® feeding box will stop pulling the wire, ensuring a smooth wire exchange process.

That feeding box is now a built-in feature that uses an electric motor to push the wire into the stitching machine, rather than relying on manual feed. n

Technical requirements: for wire drums with inner diameters 1 >495 mm and outer diameters <520 mm for wire drums with heights between 1 200 mm and 900 mm applicable with wire diameters be1 tween 0.4 mm and 0.7 mm for full sensor functionality Tolerans 1 speedliner® Control System with 12-pin contact plugs is required recommended maximum distance to 1 the stitching machine: 15 meters n

The Double Motorized Tab Slitter Creates cleaner, scissor-like cuts on higher page counts

T

oday, the printing process typically relies on traditional “crush-type” knives for cutting paper products. But Tolerans recently introduced a revolutionary alternative, the Double Motorized Tab Slitter, and more and more printers are making the switch.

The Tolerans tab knife can take on a lot more pages than traditional crush web slitting—and thanks to the spring-loaded contact point between its knives, it makes a cleaner, more scissor-like cut that produces almost no dust.

Here’s how it works: both the upper and lower knife in the slitter are actively driven, which dramatically increases the maximum number

of webs that can be cut without compromising high cutting quality.

Since paper fibers are cut cleanly, rather than crushed, the process produces considerably less dust.

That also means greatly improved startup behavior (the beginning of the

cut). The Double Motorized Tab Slitter cuts cleanly at web speeds up to 10.5 meters per second, and can cut up to 12 webs on 55 gsm paper. Since both knives are driven 10% faster than the web, the slitter always “pulls away” from the web and avoids getting tangled, radically

The Tolerans tab knife produces a more scissor-like cut.

minimizing the risk of web breakage. Plus, by cutting through a hole in the former, closer to the nose, the web is kept intact longer than with traditional slitting in the RTF roller.

This allows printers to have better control of the web tension.

Newspapers all over the world are switching to a stitched, compact format to stay competitive with readers and advertisers. The Tolerans Double Motorized Tab Slitter has been developed to make aesthetically-pleasing, clean cuts of printed products with high page-counts. Combined with stitching, the result is a higherquality newspaper with a more accessible ‘magazine feel’. n

v-tab 7

no 2 2009 | NEWSBOUND | www.tolerans.com

V-TAB’s Winning Strategy:

Offer More One of Northern Europe´s largest printing groups embraces semi-commercial printing

I

n a changing media landscape, printers need to look for new business opportunities in order to maximize the use of their press. “Semi-commercial printing” (printing both newspaper and commercial products) can help diversify—and balance—a printer’s customer base.

That’s why V-TAB is such a powerful case study for printers worldwide. One of the largest

printing groups in Northern Europe and Scandinavia, V-TAB is in the forefront of semicommercial printing. By developing their list of ofLena Österlin, Marketing Director ferings to clients, at V-TAB. V-TAB is able to compete effectively for commercial orders, such as customer and

membership publications, trade magazines, local newspapers, and special publications to supplement their main newspaper business.

Founded in 2002, V-TAB is part of the Stampen Group, a company that owns several media companies and 23 daily newspapers, including Göteborgs-Posten, which distributes 250,000 copies every day. V-TAB also prints other large daily newspapers like

Aftonbladet, Dagens Industri, and Metro. Today the company employs 850 people in 11 locations (Aröd, Avesta, Backa, Falkenberg, Halmstad, Norrahammar, Norrtälje, Västerås, Örebro, and two sites in Södertälje). Most of their clients are Swedish, but because they have such developed knowledge and offerings within advanced post-press, they also do work for other Nordic countries (including mailing).

V-TAB has expanded to its present size over the past seven years largely by buying other companies, including Adargo Press AB, Hallands Nyheter Tidningstryckeri & Civiltryckeri AB, JMS Akalla, and Natryck. But these acquisitions have not just been about growth, they’ve been about strategy: V-TAB bought Reklambruket in 2006, for example, in order to expand their own offerings to include options like direct marketing and signage printing.

Likewise, they recently acquired Svenska Tryckcentralen in order to be able to offer heat-set themselves, rather than rely on cooperation with other companies. Lena Österlin, marketing director at V-TAB, explains that “V-TAB can offer their customers full service, not only printing, like post-press services for mailings. We also have an on-line service which offers our customers control of their materials until the printing commences.”

The company’s main business is still printing cold-set, tabloid-sized products like Göteborgs-Posten, and the printer’s stitching capabilities are a critical feature. For example, the newspaper’s weekly TV guide and real-estate section are also stitched in-line. Österlin insists they wouldn’t even think about printing anything without staples anymore; their customers take stitching for granted.

Well, they’re staying on course with their winning strategy of offering more.

And semi-commercial printing services have been so successful for them, they’ve started seeing opportunities everywhere. At a time when so many other printers are cutting corners, V-TAB is looking to expand abroad. n

So what’s next for V-TAB?

8 possibilities

www.tolerans.com | NEWSBOUND | no 2 2009

Whether they are newspapers, accompanying sections, or commercial products, the following formats can be stitched: • Tabloid • Mini-Berliner • A4

Stitching Possibilities D

epending on what you intend to stitch and what type of press you have, there are a variety of possible stitching solutions. It’s important to consider your future needs, so that you don’t get locked into only one possibility.

Stitchers can be installed in almost every kind of web press, and in various configurations, depending on the production needs and the technical possibilities.

So exactly where are they installed? Again, this depends on what you want to stitch, your pro-

duction capability, and the technical possibilities. Consider what you want to stitch: Newspapers?

Sections, like sports, business, etc.?

TV-section? Real estate inserts?

Commercial products?

Below are some of the most common solutions. Please note that depending on the folder configuration, these applications could be possible either for double- or single-width presses, and with single or double round stitchers.

More examples can be found at our website: www.tolerans.com n

Stitching three tabloid sections in one print run

STITCHERS RUNNING SKIP

What it does: stitches three tabloid sections in one print run STITCHERS RUNNING SKIP

Where/when it fits: suitable when you want to stitch one main section with high pagination and two inner sections with lower pagination

CONFIGURATIONS 9

no 2 2009 | NEWSBOUND | www.tolerans.com

Stitching tabloid sections in a broadsheet newspaper

STITCHER RUNNING STRAIGHT

What it does: stitches tabloid sections in a broadsheet newspaper

Stitching one tabloid section and the main tabloid-sized newspaper

STITCHERS RUNNING STRAIGHT

What it does: delivers two stitched sections from the press

Where/when it fits: suitable when you want to have a stitched tabloid in a broadsheet directly from the press without any work in the mail room

Stitching several tabloid sections and the main tabloid-sized newspaper STITCHERS RUNNING STRAIGHT

Where/when it fits: suitable when you want to produce two separate stitched sections

Cylinder stitcher stitching in straight or collect mode

STITCHERS RUNNING STRAIGHT

What is does: produces multiple stitched sections

Where/when it fits: suitable when you want to produce one section in the press and want to have the possibility to run in either straight or collect mode for higher pagination

Where/when it fits: suitable when you want to produce more than two stitched sections from the press

Stitching tabloid sections in a tabloid or broadsheet newspaper

STITCHERS RUNNING STRAIGHT

What it does: stitches tabloid sections in a main tabloid or broadsheet newspaper

Stitching tabloid sections in a tabloid or broadsheet newspaper

STITCHERS RUNNING STRAIGHT

Where/when it fits: suitable for multiple stitched sections

Stitching a tabloid section in a tabloid or broadsheet newspaper STITCHERS RUNNING STRAIGHT

What is does: cylinder stitcher stitching in straight or collect mode

What it does: stitches tabloid sections in a main tabloid or broadsheet newspaper Where/when it fits: suitable for multiple stitched sections

Stitching one tabloid in straight mode

STITCHERS RUNNING STRAIGHT

What it does: stitches two tabloid sections or one tabloid in a broadsheet newspaper Where/when it fits: suitable for one or multiple stitched sections

What it does: stitches one tabloid in straight mode Where/when it fits: suitable when you want to produce one section in the press in straight mode

10 Service

www.tolerans.com | NEWSBOUND | no 2 2009

Commitment to Customer Service Manufacturer Tolerans offers customers superior service to ensure a worry-free stitching solution

S

weden-based Tolerans wants to provide its customers with a “worry-free stitching process”. To that end, the company has gone the extra mile in developing a worldwide network of experienced service technicians who are on call for customers.

The various stitching solutions offered by Tolerans include a broad range of service and support. Training customer operators in stitching technology is a keystone of that service, both on-site training at the

customer’s location and in-depth sessions at Tolerans headquarters.

Full documentation and customized manuals for specific stitching solutions are always provided.

Three different types of service packages are available. The Basic package is always included, ensuring the validity of Tolerans’s product guarantee. Service technicians from Tolerans make at least one customer visit per year for preventative maintenance and cleaning of the machine—though there may

Three levels of service packages are available: Basic, Silver, and Gold.

be more visits, depending on how many stitching systems are being used, how much is being stitched, and what is being stitched. The company also replaces pre-defined wear parts, and they test run the stitcher in the press at full production speed.

Customer operators are always updated with the latest information and features available. Since the included control system has a remote connection via modem or Ethernet, Tolerans is able to resolve

many issues immediately over a long distance.

Further support is available to Tolerans customers who sign up for Silver and Gold levels of service.

These packages give printers extended support with more frequent visits and more extensive exchanges of spare parts and wear parts. n

Spare Parts Kits are available for: • Stitching cylinder • Feeding box • Cutting unit • DrumTop • Wire infeeder/unwinder

vidual Spare Parts Kits and what each level includes is available at www.tolerans.com.

Separate parts not included in the kits will still be available for delivery as usual, but the company will not be able to handle separate spare parts now available in the kits.

Delivery time for the spare part kits is 5-10 working days, depending on the set up and kit. For further details, contact Tolerans at spares@tolerans.com. n

Contact the Tolerans service support center at +46 8 586 116 10, or email them at service@tolerans.com.

SPEEDLINER® Spare Part Kits Simplifying and speeding up maintenance for Tolerans customers

W

ith forty years of experience providing stitching technology to the printing industry, Tolerans is the world leader in in-line stitching. Renowned for high-quality products and innovative solutions, the company is dedicated to ensuring customers a worry-free stitching process. Tolerans Spare Parts Kits contribute to improved production safety and optimum press performance, ensuring a reliable stitching solution for many years to come.

The Spare Part Kits are available for the full range of Tolerans speedliner® stitching systems.

Based on the company’s long experience of customer service and support, these kits are designed to

suit the most frequent customer needs.

Why buy the kits instead of separate spare parts? Well, to start, these kits offer parts at lower prices. Plus, the mechanical settings are already pre-set wherever applicable, enabling customers to replace the parts in the machine quicker and limit down-time at the press. And last but not least, kit buyers get Tolerans original parts that guarantee long durability and excellent stitching results. The manual includes written instructions on how to assemble the parts, and maintenance instruction videos are available at the Tolerans website, www.tolerans.com.

To further meet customer needs, three levels are available for each Spare Parts Kit: Basic, Extended, and Complete. Customers may choose their level based on their needs—more information on indi-

no 2 2009 | NEWSBOUND | www.tolerans.com

WORLDWIDE CONTACTS 11 South East Asia WRH Marketing ASIA PTE LTD 1 Changi South Lane #02M-02 SGP-486070 SINGAPORE Phone: +65-33 0880 Fax: +65-33 0330 www.wrh-marketing-asia.com South Africa Printing Products PTY Ltd Vlaeberg, 8018 P.O Box 15351 Phone: +27-2 146 110 38 Fax: +27-2 146 148 16 Spain Ferag Iberica S.A. Avenida Quitapesares 31, nave 4 Pol.Ind. Villapark E-28760 Villaviciosa de Odón/ Madrid Phone: +34-91 601 40 86 Fax: +34-91 601 40 88 www.ferag-iberica.com

Tolerans AB P.O. Box 669, SE-13526 Tyresö, SWEDEN Phone: +46-8 448 70 30 Fax: +46-8 448 70 40 info@tolerans.com www.tolerans.com Visiting address: Vindkraftsvägen 6 Stockholm Argentina Ingeniería En Artes Gráficas Av. Centenario 1825 - 7E Beccar Argentina Phone: +54-11 47 32 05 28 Fax: +54-11 47 32 00 59 www.iag-sudamerica.com Australia Ferag Australia PTY Ltd Sydney Office (HQ) Unit 6B/190 Bourke Road Alexandria NSW 2015 Phone: +61-2 8337 97 77 Fax: +61-2 8337 97 88 www.ferag-australia.com Austria & South East Europe Ferag Ges.M.B.H Kolpingstrasse 11 A-1232 Vienna Phone: +43-1 616 38 90 Fax: +43- 1 616 29 73 www.ferag-austria.com Brazil KNAPP Representacões LTDA Calcada das Bétulas, 97 Centro Comercial Alphaville 06453-000 Barueri / São Paulo Phone: +11 4195-0728, Fax: +11 4195-0729

Canada Baldwin Technology Co, Inc. 185 Hansen Ct., Suite 120 Wood Dale, IL 60191 USA Phone: +1 630-682-4885 www.baldwintech.com China Ekpac Graphics Ltd Causeway Bay, 255 Goloucested Road 2083 Sino Plaza Hongkong Phone: +852 2555 5555 Czech Partner: Ferag S.R.O U Stavoservisu 1 CZ-100 40 Prague 10 Phone: +42 (0)2 1008 4051 Fax: +42 (0)2 1008 4050 www.feragcz.com Denmark Scan-control Handels & Ingeniorsfirma A/S Postboks 209 DK-2605 Brondby Phone: +45-4 363 15 00 Fax: +45-4 343 0138 www.scan-control-dk.com Finland GR-LITO OY P.O. Box 136, FI-00211 Helsinki Phone: +358-9 684 1361 Fax: +358-9 679 663 www.grlito.fi

France Ferag France S.A. Paris Nord II 66 rue de Vanesses B.P. 52256 Villepinte F-95957 Roissy CDG Cedex Phone: +33-1 493 895 00 Fax: +33-1 486 327 55 www.ferag-france.com Germany WRH Marketing Deutschland GmbH Otto-Volger-Str. 13 D-65843 Sulzbach a. Ts. Phone: +49-619 670 3980 Fax: +49-619 670 3989 www.wrh-marketing.de Italy Ferag Italia Srl Via Grosio 10/10 I-20151 Milano Phone: +39-2 380 027 70 Fax: +39-2 380 067 10 www.ferag-italia.com India S.L. Kulkarni Cyril Graphics Pvt. 257-260 Udyog BhavanSonawala Road, Goregaon 400 063 Mumbai, India Phone: +91 22 2686 5801 Fax: +91 22 2686 7290 Israel Boris S. Israel LTD Box 2343, 591123 Bat Yam Phone: +972-3 553 06 64 Fax: +972-3 553 07 27

Japan u-Veritas Tech Co., Ltd 2-59-20, Shimo Kitaku 115-0042 Tokyo Phone: +81-3 524 954 41 Fax: +81-3 524 954 48 www.u-veritas-world.com Mexico and Central America Print2Finish LLC 835 Hudson Drive, Yardley PA 19067, USA Phone: +1 215 378 7837 www.print2finish.com Netherlands VPS Oostergracht 6, 3763 LZ Soest Post-box 336, 3760 AH Soest Phone: +31-(0) 35 609 64 00 Fax: +31-(0) 35 609 64 10 www.vpps.nl Norway see Tolerans AB Poland Ferag Polska ul. Kurantòw 34 PL-02-873 WARSAW Phone: +48-(0)22 855 46 60 Fax: +48-(0)22 855 46 70 www.ferag.pl Russia & GUS States INTRACO Ul. Timirjazewskaja 1/3 5 th floor RUS-127422 Moscow Phone: +7 495 983 30 05 Phone: +7 495 611 34 65 Fax: +7 495 956 12 24 www.intraco-russia.com

Sweden See Tolerans AB Switzerland See Tolerans AB Turkey Pasifik Trading Yüzyil Mah. Mas-Sit Matbaacilar Sitesi 4. Cadde No: 121 34560 Bagcilar -Istanbul Phone: +90-2 124 327 777, Fax: +90-2 124 327 799 www.pasifiktrading.com.tr United Kingdom WRH Marketing UK Ltd 6 Stansted Courtyard, Parsonage Road, Takeley, Essex, CM22 6PU Phone: +44-1 279 635 657, Fax: +44-1 279 445 666 www.wrh-marketing-uk.com United States of America Baldwin Technology Co, Inc. 185 Hansen Ct., Suite 120 Wood Dale, IL 60191 USA Phone: +1 630-682-4885 www.baldwintech.com

For more countries, please visit our website: www.tolerans.com

ons secti d e h Stitc ow more nd all nt a m fro s for u i m pre k page . bac ertisers adv

Stitching makes sense! ✓ Expands your offering ✓ Increases the usage of your press ✓ Stitch at full production speed ✓ Easy to install, operate and maintain

Tolerans AB is the global leader in advanced in-line stitching systems for newspaper and commercial print. Since 1947 the Swedish company has installed stitching systems in more than 70 countries. Stitching supports the global trend toward the compact format. It makes newspapers and commercial print easy to navigate, extends their lifetime, and secures recycling. Stitching also

provides better packaging of supplements and increases value for readers and advertisers. Read more about Tolerans and in-line stitching at www.tolerans.com.

The World Leader in In-line Stitching