Forum, Solutions market, Round Tables and Pre-Event meetings: SS Rotterdam Network Events: De Markthal - World of taste (wereld van de smaak)
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edition 1.1
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FORUM
PROGRAM & TIMETABLES - 3rd december 2014 9.30h
OPENING FORUM Welcome by P. Maarleveld (GS1 in Europe) and P. Verbaas (Frug I Com).
9.45-10.45h
Can information KILL Paperwork? One digital language for Customs? T. Hesselink, World Customs Organization, Technical Officer #WCO
Collect and share; open data for business! R. de Louw, Dutch Ministry of Economics Affairs #NL
Paperless export ? B. Slot, Dutch Food Safety Authority - CLIENT Export #REGULATIONS
COFFEE
11.15-12.00h
Can information SPEED supply? Yes, IT can…, if we want it! T. Quets, Capespan Global Fruit Marketing, CIO #SA
12.00-12.30h
Is Silicon Valley changing the Fresh Game? Fresh in the Digital World When it comes to Food, technology is changing the game Forbes stated. Silicon Valley is more and more active in the domain of food and (ICT) technology. But how do they think (information)technology can change the domain of food and fresh produce? N. Chatlein, Netherlands Office for Science and Technology, Sr. Science & Technology Advisor #SILICONVALLEY
LUNCH
13.45-14.30h
Can information give SUSTAINABILITY? By barcodes less waste? And more profit? C. Müller-Dechent, FoodLoop, CEO #DATABAR
14.45-15.45h
Can information DRIVE consumption? Learnings of LOVEmySALAD social network! M. Boekestein, Rijk Zwaan, Brandmanager Love my Salad #SOCIALMEDIA
Information based changing menu’s! N. Koenderink, Wageningen UR, Intelligent Systems #RECIPES
Social listening for Fresh! S. Bhulai, VU University Amsterdam, Associate Professor #BIGDATA
BREAK
1st EU Fresh Info FORUM
16.15-17.15h
Information Technology ; for the next step in Fresh! How is information technology going to change the world ? What does internet of things mean for an industry like Fruit & Vegetables? And how is the total integration of all levels of techology, the fourth industrial revolution effecting cultivation, production, trade and supply. Prof. dr. B. van Lier CMC, Centric/Steinbeis University Berlin, Director Strategy & Innovation #ICT
Making money of digital information? E. Heijnen, Caroz MoreInsight, Director Supply Chain Development #NLSPEEDDOCKING
Be TRANSPARENT! J. Kungl, Metro, Traceability Project Lead #RETAIL
18.00-20.00h
DRINKS & RUNNING DINNER
The WORLD OF TASTE (Wereld van de Smaak) and surroundings in the hottest and newest European Indoor Foodmarket, just opened at October 1st.
Above the floor, there are 10 storeys with more than 200 apartments; under the floor, there is a supermarket, a closed-off logistical heart for entrepreneurs, and underneath that some 1,200 parking places. A unique place for shopping, working, going out and living in.
“The MARKTHAL: an indoor food market, the size of a massive football pitch; with, in the heart of the market floor, more than 100 fresh produce units from all the food branches, and supplemented with flowers and plants. In the flanks of the arch, also on the 1st floor, food shops and restaurants and even a cookery school.
PROGRAM & TIMETABLES - 4th december 2014 9.30h
OPENING
ROUNDTABLES
9.30-10.00h
PLENARY
Information Standards in Fresh Supply & Retail Update on the state-of-the-art of standardization for Fruits & Vegetables in Chain & Retail Perspective P. Rosell, co-chair GS1 in Europe Fruits & Vegetables Group #standards
ROUNDTABLES, WORKSHOPS & DISCUSSION
FRESH (main)
INFO
EUROPE
1st EU Fresh Info ROUND TABLE
Introduction by J. den Engelse, Frug I Com & GS1 in Europe Fruits & Vegetables Group
10.00h
PARALEL
OPTIMAL FRESH SUPPLY
TRACEABLE & SUSTAINABLE FRESH
CHANGES FOR FRESH
10.00-11.00h
ROUND 1
Sharing Product Information!
Follow the data!
Manage the Category!
Update and experiences by sharing product information from grower to retailer. Moderator: J. den Engelse - Frug I Com #NL • Data Alignment in practise - N. Röhl - EDEKA #GDSN • Data Quality in Fresh - D. Hesselink - GS1 Netherlands #TOLERANCES
How can you arrange traceability by using standards like EPCIS, GLN and more. Moderator: J. Bracken - GS1 Global #ARCHITECTURE • Distributed Fresh Data - F. Nieder - European EPC Comp. Center (EECC) #EPCIS • Use case; Ftrace for Fresh - M. Steins - Ftrace #T&T
Category Management Information in Fresh; how far are we? Moderator: F. van den Bos - GS1 Netherlands #ECR • Learnings from the shelf! M. Versluis - Van Nature #UGC • Connecting Categories? W. van den Berg -
COFFEE 11.30-12.30h ROUND 2
13.30-14.30h
LUNCH ROUND 3
15.00-16.00h
BREAK ROUND 4
Fresh Produce Center #MARKETRESEARCH • Create Value for the Consumer JB Lédé - Czon #CHOICE
Product Classification & You ..
Consumer Interaction
Future FRESH Internet
How do you classify your product in your ERP based on GPC and PLU and getting them the right GTIN. Moderator: H. Maurer - IFPS #NZ • Future of PLU - J. Proctor - CPMA #PLU • Global Product Classification - H. Geelen - Geelen Data Management #GPC
How can new technology help us to connect the supply chain grower/trader, to the customer? Moderator: M. Okkinga - Fresh Produce Center #HEALTH • Learnings of Veggipedia - E. van Wijk - Wageningen UR #TRUST • GS1 ES Mobile (Mobile App for Consumer) - P. Rosell GS1 Spain #APPS
Information on the possibilities the EU-program FInish can bring the industry. Moderator: M. Steins - GS1 Germany
#INTERNETOFTHINGS •More apps by FInish - C. Verdouw - Wageningen UR & R. Reiche - Euro Pool System #APPS What else is possible? What is the next step in product identification &
Digital Supply Chain
Identifiying Origin
How can you organise your logistics and customs supply chain activities fully digital? Moderator: H. Gorter de Vries - GS1 Netherlands #LOGISTICS • WCO Datamodel - S. Bootsma - Dutch Customs & Th. Hesselink WCO #IMPORT • Standards to boost interoperable cross border trade F. van Diepen - Netherlands Enterprise Agency #SUPPLYCHAIN
How GLN is more and more the identifier for the Origin of Fresh Produce! Moderator: S. Pielaat - GS1 Netherlands #GLN • Use case; Pears for China! - J. van Triest - Royal Fruitmasters #CHINA • GLN in Fresh Practise - J. den Engelse - Frug I Com
Connected cultivation..
What do I Need? Labels & Barcode
Information driven healthy eating!
How do we connect the cultivation of the crop to the supply chain? Moderator: H. Zwinkels - Greenport Digital #CROSSOVER • eLab Messaging - J. den Engelse - Frug I Com/eFoodChain #SAMPLE • Import Crop Data - J. Hoek Spaans - Levahrt & M. de Ruyter - People4Earth #ANANAS
Update on the development of implementing standards labels around the globe (PTI, Palletlabel, etc.). Moderator: N. Quaedvlieg - Fresh Produce Center #FOODSAFETY • Produce Traceability Initiative - Ed Treacy - PMA #PTI • EU labels - K. Förderer - GS1 Germany #CONSUMERLABEL
How can information being used to define a healthier recipe for your daily meal? Moderator: A. Borgdorff - Fresh Produce Center
Tracking and Tracing? Moderator: J. Proctor - IFPS #NEXT • GS1 DataBar to help deliver Product ID and Traceability G. Rowe - GS1 Global #DATABAR • SC Trace 2D matrix at the Farm - T. Solelhac EY / EU-program eFoodChain # FR
#CONSUME
• Recipe Generation - N. Koenderink - Wageningen UR
#UP
Questions? Discussions? For the Round Tables… What should be the next priority in standardization for Fresh?
16.00-16.30h
PLENARY
What must we do to fasten implementation?
Wrap up & What’s next… Closing remarks - H. Schmeitz, Frug I Com & GS1 in Europe Fruits & Vegetables Group
How can standards, business & technology innovation strengthen each other?
Inotec Barcode Security The TAG Factory Agriplace / People4Earth SRC System Integrators Rozis
In association with:
*INVITATION ONLY* International Federation for Produce Standards Boardmeeting & General Assembly of the International Federation for Produce Standards. GS1 in Europe Fruits & Vegetables Group Meeting of the Working Group for Fruits & Vegetables GS1 Standards Deployment in Europe. GS1/Frug I Com/IFPS Dinner Dinner of the board of Frug I Com, GS1 and IFPS.
LOCATIONS Forum, Solutions market, Round Tables and Pre-Event meetings SS Rotterdam 3e Katendrechtse Hoofd 25 3072 AM ROTTERDAM
Network Events Markthal Rotterdam Wereld van de Smaak Ds. Jan Scharpstraat 298 3011 GZ ROTTERDAM Parking: Markthal Rotterdam has its own parking garage.
WWW.FRUGICOM.NL/EUFORUM
Ftrace Descartes Schouw Informatisering EDAN Toshiba TEC Europe Retail
DELEGATES HELPDESK Cindy Steffens (steffens@frugicom.nl) 0031(0)6 51 78 02 36 Graphic design: www.tolprodukties.nl