Newsletter October 2013 Welcome to our first printed newsletter.
What’s
It’s been a long time coming!
It’s an exciting time in the marketing industry. New methods of marketing keep us on our toes and create even more opportunities for personalisation, however, traditional marketing methods still do have their place and the challenge is to understand when it’s best to use one, the other or both. Knowing your customer inside out has never been more crucial to the success of your marketing to take advantage of the opportunities that creates. The team has been working on Christmas campaigns for clients since the summer so our heads are well and truly focussed on activities for New Year. Hopefully some of the ideas here will prompt you to think about where you want your business to be in 2014 and get your plans into action. Happy Marketing! Jo Sealy “Knowing your customer inside out has never been more crucial to the success of your marketing.”
HOT
Facebook Advertising If you are already promoting your business online with pay-per-click advertising, you should definitely give Facebook ads a try. Ad types include: Marketplace Ads (standard ads) Marketplace ads are the standard Facebook ads, these ads typically appear on the right hand side of the newsfeed/app/event page. When you create an ad, you can determine your target audience by using demographic factors such as age, sex, geo-location, even down to specific interests and have your ads appear to people who have are interested in topics that match your business. Facebook then estimate the size of your target audience and tells you how many people will be potentially exposed to your advertising. Eventually, the number of Facebook users who actually view your ad depends on your budget. continued on page 3.
Design Directions
How to get the most out of your designer by writing a good design brief
A good design brief is beneficial, and a key part of the design process, saving both parties time and money. Always start your design brief with a synopsis of your company. What are your goals and who is your target market? Good design can have a huge effect on the success of a company’s marketing strategy - but for a successful project, clear goals must be set.
www.to-market.co.uk 020 3284 1978
What is your budget and timescale? A budget will give your designer an excellent idea of the type of solution they will realistically be able to provide. What do you like? Perhaps more importantly, what don’t you like? Provide examples of what you consider to be effective or good design.
For design enquiries contact: tash@to-market.co.uk
Advertising & Marketing for creatives, food and small business